Browse Results

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

• Bookshare Web Reader - A customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
• DAISY (Digital Accessible Information System) - A digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
• BRF (Braille Refreshable Format) - Digital Braille for use with refreshable Braille devices and Braille embossers.
• MP3 (MPEG audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
• DAISY Audio - Similar to the DAISY option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.
• EPUB - A standard e-book format that can be read on many tools, such as iBooks, Readium or others.
• Word - Accessible Word output, which can be unzipped and opened in any tool that allows .docx files

Budgeting, Auditing, and Evaluation: Functions and Integration in Seven Governments (Comparative Policy Evaluation Ser.)

As governments the world over work to sustain public policy and develop much needed policy initiatives, there is increasing need for better budgetary management and sound evaluation of both past and prospective policies. Budgeting, Auditing, and Evaluation presents in-depth, comparative examinations of budgetary processes in seven major Western governments (United States, United Kingdom, Germany, Canada, Spain, Sweden, and Finland). Contributors focus specifically on the important links between budgeting, auditing, and policy evaluation. The authors identify both commonalities and divergences and make comparative statements of the consequences of these for the policy process.

Budgeting, Auditing, and Evaluation: Functions and Integration in Seven Governments (Comparative Policy Analysis Ser.)

As governments the world over work to sustain public policy and develop much needed policy initiatives, there is increasing need for better budgetary management and sound evaluation of both past and prospective policies. Budgeting, Auditing, and Evaluation presents in-depth, comparative examinations of budgetary processes in seven major Western governments (United States, United Kingdom, Germany, Canada, Spain, Sweden, and Finland). Contributors focus specifically on the important links between budgeting, auditing, and policy evaluation. The authors identify both commonalities and divergences and make comparative statements of the consequences of these for the policy process.

Budgeting Basics and Beyond: A Complete Step-by-step Guide For Nonfinancial Managers (Wiley Corporate F&A #574)

A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Fourth Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. The new edition covers rolling budgets (forecasts), activity-based budgeting, life-cycle budgeting. Cloud computing, Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more! Includes several new software packages, computer-based models and spreadsheet applications, including Value Chain Management software, Financial Planning and Performance software, Web 2.0, Cloud computing, and capital budgeting software Features case studies, illustrations, exhibits, forms, checklists, graphs, samples, and worked-out solutions to a wide variety of budgeting, planning, and control problems Offers financial planning and new types of financial modeling, variance analysis, Web-based budgeting, active budgeting illuminating "what-if" analyses throughout, spreadsheet applications, break-even analysis, project analysis, and capital budgeting Budgeting Basics and Beyond, Fourth Edition is a practical, easy-to-use problem-solver and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry.

Budgeting Basics and Beyond (Wiley Corporate F&A #574)

A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Fourth Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. The new edition covers rolling budgets (forecasts), activity-based budgeting, life-cycle budgeting. Cloud computing, Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more! Includes several new software packages, computer-based models and spreadsheet applications, including Value Chain Management software, Financial Planning and Performance software, Web 2.0, Cloud computing, and capital budgeting software Features case studies, illustrations, exhibits, forms, checklists, graphs, samples, and worked-out solutions to a wide variety of budgeting, planning, and control problems Offers financial planning and new types of financial modeling, variance analysis, Web-based budgeting, active budgeting illuminating "what-if" analyses throughout, spreadsheet applications, break-even analysis, project analysis, and capital budgeting Budgeting Basics and Beyond, Fourth Edition is a practical, easy-to-use problem-solver and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry.

Budgeting For Dummies

Build a budget that puts you on solid financial footing Ask any financially successful person how they achieved their goals, and chances are they’ll tell you it all started with a budget. And that’s exactly where you should start. Budgeting For Dummies shows you how to create a plan that fits your lifestyle, manages everyday needs, and builds your savings. Author Athena Valentine, founder of the Money Smart Latina blog, offers step-by-step details for creating and following a budget without feeling like you’re depriving yourself and your family of all the things that make life worth living. This book shows you how to figure out where your money comes from and where it goes so you can live the life you want and work toward your financial goals. Find out how to establish an emergency fund, eliminate debt, improve your credit score, and stick to your budget through economic ups and downs. Discover budgeting methods that work so you can live within your means Create a budget for your unique situation to get a handle on your income and expenses Deal with common budgeting challenges without taking on more debt Increase your credit score and save toward a major purchaseYou don’t need to make six figures to achieve your financial goals. Valentine, who also writes for Slate.com, knows the struggle of trying to make ends meet and is enthusiastic about sharing her knowledge with anyone who wants to improve their financial literacy. If you’re not sure where to start when it comes to managing your money, you can depend on Valentine’s tried-and-true advice in Budgeting For Dummies to set you on the right path.

Budgeting For Dummies

Build a budget that puts you on solid financial footing Ask any financially successful person how they achieved their goals, and chances are they’ll tell you it all started with a budget. And that’s exactly where you should start. Budgeting For Dummies shows you how to create a plan that fits your lifestyle, manages everyday needs, and builds your savings. Author Athena Valentine, founder of the Money Smart Latina blog, offers step-by-step details for creating and following a budget without feeling like you’re depriving yourself and your family of all the things that make life worth living. This book shows you how to figure out where your money comes from and where it goes so you can live the life you want and work toward your financial goals. Find out how to establish an emergency fund, eliminate debt, improve your credit score, and stick to your budget through economic ups and downs. Discover budgeting methods that work so you can live within your means Create a budget for your unique situation to get a handle on your income and expenses Deal with common budgeting challenges without taking on more debt Increase your credit score and save toward a major purchaseYou don’t need to make six figures to achieve your financial goals. Valentine, who also writes for Slate.com, knows the struggle of trying to make ends meet and is enthusiastic about sharing her knowledge with anyone who wants to improve their financial literacy. If you’re not sure where to start when it comes to managing your money, you can depend on Valentine’s tried-and-true advice in Budgeting For Dummies to set you on the right path.

Budgetpolitik

Budgetregeln und die Qualität der öffentlichen Finanzen: Europäische Perspektiven und österreichische Praxis

Angelika Pasterniak präsentiert eine detaillierte Studie der Beziehungen zwischen den unterschiedlichen und nicht immer konsistenten Konzepten Budgetregeln und Qualität der öffentlichen Finanzen und zeigt die potentiellen und tatsächlichen Auswirkungen auf spezifische Ziele der Finanzpolitik auf. Die Relevanz der theoretisch entwickelten Aussagen weist sie anhand einer fundierten Untersuchung der österreichischen Finanzpolitik der letzten zehn Jahre nach.

Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became The World's Most Awarded Distillery

Learn about one of the most impactful distilleries in American history in this comprehensive tale Buffalo, Barrels, & Bourbon tells the fascinating tale of the Buffalo Trace Distillery, from the time of the earliest explorations of Kentucky to the present day. Author and award-winning spirits expert F. Paul Pacult takes readers on a journey through history that covers the American Revolutionary War, U.S Civil War, two World Wars, Prohibition, and the Great Depression. Buffalo, Barrels, & Bourbon covers the pedigree and provenance of the Buffalo Trace Distillery: The larger-than-life personalities that over a century and a half made Buffalo Trace Distillery what it is today Detailed accounts on how many of the distillery’s award-winning and world-famous brands were created The impact of world events, including multiple depressions, weather-related events, and major conflicts, on the distillery Belonging on the shelf of anyone with an interest in American spirits and history, Buffalo, Barrels, & Bourbon is a compelling must-read.

Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became The World's Most Awarded Distillery

Learn about one of the most impactful distilleries in American history in this comprehensive tale Buffalo, Barrels, & Bourbon tells the fascinating tale of the Buffalo Trace Distillery, from the time of the earliest explorations of Kentucky to the present day. Author and award-winning spirits expert F. Paul Pacult takes readers on a journey through history that covers the American Revolutionary War, U.S Civil War, two World Wars, Prohibition, and the Great Depression. Buffalo, Barrels, & Bourbon covers the pedigree and provenance of the Buffalo Trace Distillery: The larger-than-life personalities that over a century and a half made Buffalo Trace Distillery what it is today Detailed accounts on how many of the distillery’s award-winning and world-famous brands were created The impact of world events, including multiple depressions, weather-related events, and major conflicts, on the distillery Belonging on the shelf of anyone with an interest in American spirits and history, Buffalo, Barrels, & Bourbon is a compelling must-read.

Buffer Stock Models and the Demand for Money

This important new text aims to make Buffer Stock theory accessible to undergraduate and post graduate students. The book is split into two parts, an examination of the nature of the buffer stock model of the demand for money and an empirical investigation of one particular model on UK data. The concept of a buffer stock is explained with reference to other economic samples, and a survey is made of the nature of the many types of buffer stock model. The econometric performance of the buffer stock model is evaluated using aggregate and sectoral data for the UK economy. The book should be used by anyone wishing to understand this important new development.

Buffett and Beyond: Uncovering the Secret Ratio for Superior Stock Selection

Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a portfolio that is sure to outperform the market averages, as well as almost every professional money manager in the world. Warren Buffett's method of predictability can determine a future target price, which in turn determines his all-important purchase price. However, Buffett doesn't draw conclusions of his predictability method relative to the future total returns of portfolios. That's where Buffett and Beyond comes in, taking Buffett's method one giant step beyond, proving that if you select a portfolio of stocks using the predictability method in this book, you will outperform 96% of professional money managers over the long term. In addition to the information in the book, readers will have access to a password-protected website that includes tutorial videos, PowerPoint slides, free trial access to a video newsletter, and a trial subscription to the author's computer program, which follows the research presented in the book. Explains Clean Surplus Accounting (CSA) to determine Return on Owners' Equity (ROE) Uses CSA to determine ROE in a unique way to verify Buffett's all-important purchase price Draws conclusions between Clean Surplus Return on Equity and future total returns Shows that every portfolio selected from the S&P 500 index with above-average Clean Surplus ROEs outperformed the S&P average during the test periods from 1987 to the present If you're an investor, this book will impact your financial life forever.

Buffett and Beyond: Uncovering the Secret Ratio for Superior Stock Selection

Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a portfolio that is sure to outperform the market averages, as well as almost every professional money manager in the world. Warren Buffett's method of predictability can determine a future target price, which in turn determines his all-important purchase price. However, Buffett doesn't draw conclusions of his predictability method relative to the future total returns of portfolios. That's where Buffett and Beyond comes in, taking Buffett's method one giant step beyond, proving that if you select a portfolio of stocks using the predictability method in this book, you will outperform 96% of professional money managers over the long term. In addition to the information in the book, readers will have access to a password-protected website that includes tutorial videos, PowerPoint slides, free trial access to a video newsletter, and a trial subscription to the author's computer program, which follows the research presented in the book. Explains Clean Surplus Accounting (CSA) to determine Return on Owners' Equity (ROE) Uses CSA to determine ROE in a unique way to verify Buffett's all-important purchase price Draws conclusions between Clean Surplus Return on Equity and future total returns Shows that every portfolio selected from the S&P 500 index with above-average Clean Surplus ROEs outperformed the S&P average during the test periods from 1987 to the present If you're an investor, this book will impact your financial life forever.

Buffett Beyond Value: Why Warren Buffett Looks to Growth and Management When Investing

A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his partnership firms-thousands of pages written over the last fifty years. Jain uncovers the key elements of Buffett's approach that every investor should be aware of. With Buffett Beyond Value, you'll learn that, contrary to popular belief, Warren Buffett is not a pure value investor, but a unique thinker who combines the principles of both value and growth investing strategies. You'll also discover why understanding CEOs is more important than studying financial metrics; and why you need an appropriate psychological temperament to be a successful investor. Reveals Buffett's multifaceted investment principles Discusses how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance Highlights how you can build a diverse and profitable investment portfolio With this book as your guide, you'll learn how to successfully invest like Warren Buffett.

Buffett Beyond Value: Why Warren Buffett Looks to Growth and Management When Investing

A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his partnership firms-thousands of pages written over the last fifty years. Jain uncovers the key elements of Buffett's approach that every investor should be aware of. With Buffett Beyond Value, you'll learn that, contrary to popular belief, Warren Buffett is not a pure value investor, but a unique thinker who combines the principles of both value and growth investing strategies. You'll also discover why understanding CEOs is more important than studying financial metrics; and why you need an appropriate psychological temperament to be a successful investor. Reveals Buffett's multifaceted investment principles Discusses how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance Highlights how you can build a diverse and profitable investment portfolio With this book as your guide, you'll learn how to successfully invest like Warren Buffett.

Buffett's Tips: A Guide to Financial Literacy and Life

Praise for BUFFETT'S TIPS "John Longo and his son, Tyler, have performed a valuable service, taking the wisdom of Warren Buffett (the supply of which is ample) and distilling from it 100 'tips,' with the authors' own explanatory text, to guide the reader from financial ignorance to a degree of financial literacy. Along the way, there are useful lessons for life in general. If you have a friend, child, or parent who needs a pathway to a better understanding of some financial fundamentals, get this book for them—it'll go a long way to bringing them up to speed." —Simon Lorne, Vice Chairman and Chief Legal Officer, Millennium Management LLC; former Partner, Munger, Tolles & Olson "Priceless. 100 investment and life tips from the Oracle—a great read for the beginning investor." —S. Basu Mullick, retired Portfolio Manager and Managing Director, Neuberger Berman; former General Partner, Omega Advisors; noted value investor; former "Marketwatch Fund Manager of the Year" "John Longo has a well-earned reputation for excellence in teaching at the University level. Working with his son Tyler, John now extends his passion for education out of the classroom and across generations with this guidebook to the essential tools for financial proficiency." —Gregory P. Francfort, noted value investor; former Institutional Investor "All-Star Analyst" "John and his son have written an invaluable guide steeped in the wisdom of Warren Buffett. Marrying sound financial advice with general life lessons, Buffett's Tips provides a solid foundation for advancing financial literacy across a broad multi-generational audience." —Joshua Rosenbaum, Joshua Pearl, Joseph Gasparro, co-authors, The Little Book of Investing Like the Pros and Investment Banking: Valuation, LBOs, M&A, and IPOs

Buffett's Tips: A Guide to Financial Literacy and Life

Praise for BUFFETT'S TIPS "John Longo and his son, Tyler, have performed a valuable service, taking the wisdom of Warren Buffett (the supply of which is ample) and distilling from it 100 'tips,' with the authors' own explanatory text, to guide the reader from financial ignorance to a degree of financial literacy. Along the way, there are useful lessons for life in general. If you have a friend, child, or parent who needs a pathway to a better understanding of some financial fundamentals, get this book for them—it'll go a long way to bringing them up to speed." —Simon Lorne, Vice Chairman and Chief Legal Officer, Millennium Management LLC; former Partner, Munger, Tolles & Olson "Priceless. 100 investment and life tips from the Oracle—a great read for the beginning investor." —S. Basu Mullick, retired Portfolio Manager and Managing Director, Neuberger Berman; former General Partner, Omega Advisors; noted value investor; former "Marketwatch Fund Manager of the Year" "John Longo has a well-earned reputation for excellence in teaching at the University level. Working with his son Tyler, John now extends his passion for education out of the classroom and across generations with this guidebook to the essential tools for financial proficiency." —Gregory P. Francfort, noted value investor; former Institutional Investor "All-Star Analyst" "John and his son have written an invaluable guide steeped in the wisdom of Warren Buffett. Marrying sound financial advice with general life lessons, Buffett's Tips provides a solid foundation for advancing financial literacy across a broad multi-generational audience." —Joshua Rosenbaum, Joshua Pearl, Joseph Gasparro, co-authors, The Little Book of Investing Like the Pros and Investment Banking: Valuation, LBOs, M&A, and IPOs

Bug Bounty Hunting for Web Security: Find and Exploit Vulnerabilities in Web sites and Applications

Start with the basics of bug hunting and learn more about implementing an offensive approach by finding vulnerabilities in web applications. Getting an introduction to Kali Linux, you will take a close look at the types of tools available to you and move on to set up your virtual lab. You will then discover how request forgery injection works on web pages and applications in a mission-critical setup. Moving on to the most challenging task for any web application, you will take a look at how cross-site scripting works and find out about effective ways to exploit it. You will then learn about header injection and URL redirection along with key tips to find vulnerabilities in them. Keeping in mind how attackers can deface your website, you will work with malicious files and automate your approach to defend against these attacks. Moving on to Sender Policy Framework (SPF), you will see tips to find vulnerabilities in it and exploit them. Following this, you will get to know how unintended XML injection and command injection work to keep attackers at bay. Finally, you will examine different attack vectors used to exploit HTML and SQL injection. Overall, Bug Bounty Hunting for Web Security will help you become a better penetration tester and at the same time it will teach you how to earn bounty by hunting bugs in web applications. What You Will Learn Implement an offensive approach to bug hunting Create and manage request forgery on web pages Poison Sender Policy Framework and exploit it Defend against cross-site scripting (XSS) attacks Inject headers and test URL redirection Work with malicious files and command injectionResist strongly unintended XML attacks Who This Book Is ForWhite-hat hacking enthusiasts who are new to bug hunting and are interested in understanding the core concepts.

BUiD Doctoral Research Conference 2022: Multidisciplinary Studies (Lecture Notes in Civil Engineering #320)

This open access book presents selected contributions on a wide range of scientific and technological areas originating from the BUiD Doctoral Research Conference (BDRC 2022). It discusses the following topics: project management, macroeconomic factors, Fourth Industrial Revolution, agility, multiculturalism, diversity, inclusion, leadership, language, discourse analysis, curriculum, critical thinking, programming, online learning, and natural ventilation. The contributions reflect the multifaceted nature of the research in three academic disciplines, i.e., humanities, formal science, and applied science. This publication shares with its readers genuine research studies and reflections from practitioners on the current practice and understanding in the three academic disciplines. The significant findings of these studies have considerable educational, industrial, and economic implications.

Build: An Unorthodox Guide to Making Things Worth Making

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company.Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again & Host of the TED podcast WorkLife

Build: The Power of Hip Hop Diplomacy in a Divided World

Since 2001, the U.S. Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building. A timely study of U.S. diplomacy, Build: The Power of Hip Hop Diplomacy in a Divided World reveals the power of art to bridge cultural divides, facilitate understanding, and express and heal trauma. Yet power is never single-edged, and the story of hip hop diplomacy is deeply fraught. Drawing from nearly 150 interviews with hip hop artists, diplomats, and others in more than 30 countries, Build explores the inescapable tensions and ambiguities in the relationship between art and the state, revealing the ethical complexities that lurk behind what might seem mere goodwill tours. Author Mark Katz makes the case that hip hop, at its best, can promote positive, productive international relations between people and nations. A U.S.-born art form that has become a voice of struggle and celebration worldwide, hip hop has the power to build global community when it is so desperately needed. Cover image: Sylvester Shonhiwa, aka Bboy Sly, Harare, Zimbabwe, February 2015. Photograph by Paul Rockower.

Build: The Power of Hip Hop Diplomacy in a Divided World

Since 2001, the U.S. Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building. A timely study of U.S. diplomacy, Build: The Power of Hip Hop Diplomacy in a Divided World reveals the power of art to bridge cultural divides, facilitate understanding, and express and heal trauma. Yet power is never single-edged, and the story of hip hop diplomacy is deeply fraught. Drawing from nearly 150 interviews with hip hop artists, diplomats, and others in more than 30 countries, Build explores the inescapable tensions and ambiguities in the relationship between art and the state, revealing the ethical complexities that lurk behind what might seem mere goodwill tours. Author Mark Katz makes the case that hip hop, at its best, can promote positive, productive international relations between people and nations. A U.S.-born art form that has become a voice of struggle and celebration worldwide, hip hop has the power to build global community when it is so desperately needed. Cover image: Sylvester Shonhiwa, aka Bboy Sly, Harare, Zimbabwe, February 2015. Photograph by Paul Rockower.

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Build The Damn Thing: How to Start a Successful Business if You're Not a Rich White Guy

Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."Don't wait for the system to let you in - break down the door and build your damn thing.