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The Business Basics of Building and Managing a Healthcare Practice: A Guide For Physicians In Training
by Neil Baum Marc J. KahnThis book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance.The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions.
Business Battles in the US Energy Sector: Lessons for a Clean Energy Transition (Routledge Studies in Energy Policy)
by Christian DownieThis book is ground breaking in its study of business actors in climate and energy politics. While various studies have demonstrated the influence of business actors across multiple policy domains, this is the first to examine the behaviour of business actors in energy centric industries in the US that will be vital for achieving a clean energy transition, namely the oil, gas, coal, utility, and renewable industries. Drawing on almost 80 interviews with senior energy executives, lobbyists, and policymakers, it asks two central questions: (i) how and why are business actors shaping energy policy contests in the US? And (ii) what are the implications for policymakers? In answering these questions, this book provides new insights about the preferences and strategies of business in the energy sector, and, significantly, it identifies strategies for policymakers seeking to regulate energy in the face of political resistance from incumbent fossil fuel industries. This book will be of particular value to students, scholars, and policymakers working in the fields of energy, climate, and environmental politics, as well as individuals generally interested in the role that business exerts over policy processes.
Business Battles in the US Energy Sector: Lessons for a Clean Energy Transition (Routledge Studies in Energy Policy)
by Christian DownieThis book is ground breaking in its study of business actors in climate and energy politics. While various studies have demonstrated the influence of business actors across multiple policy domains, this is the first to examine the behaviour of business actors in energy centric industries in the US that will be vital for achieving a clean energy transition, namely the oil, gas, coal, utility, and renewable industries. Drawing on almost 80 interviews with senior energy executives, lobbyists, and policymakers, it asks two central questions: (i) how and why are business actors shaping energy policy contests in the US? And (ii) what are the implications for policymakers? In answering these questions, this book provides new insights about the preferences and strategies of business in the energy sector, and, significantly, it identifies strategies for policymakers seeking to regulate energy in the face of political resistance from incumbent fossil fuel industries. This book will be of particular value to students, scholars, and policymakers working in the fields of energy, climate, and environmental politics, as well as individuals generally interested in the role that business exerts over policy processes.
Business Benchmark - Upper Intermediate (PDF)
by Guy Brook-HartBusiness Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. A pacy, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students preparing for working life. The Business Vantage Student's Book contains authentic listening and reading materials, including interviews with business people, providing models for up‐to‐date business language. Grammar and vocabulary exercises train students to avoid common mistakes, identified using Cambridge's unique collection of real exam candidates' answers. 'Grammar workshops' practise grammar in relevant business contexts. A BULATS version of this Student's Book is also available.
Business Beyond the Box: Applying Your Mind for Breakthrough Results
by John O'KeeffeBusiness Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with--rather than within--boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.
The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology
by William MougayarThe definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.
The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology
by William MougayarThe definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.
Business Book 1: BTEC Level 3 (PDF)
by Catherine Richards John Bevan Rob Dransfield John Goymer Helen Coupland-SmithResources designed to support learners of the 2010 BTEC Level 3 National Business specification Covering the full Diploma with all mandatory and a wide selection of optional units for the 2010 specification covered, and packed with in-book features to help students achieve their potential. WorkSpace case studies take your learners into the real world of work, showing them how they can apply their knowledge in a real-life context.
Business Book 2: BTEC National Level 3 (PDF)
by Catherine Richards John Bevan John Goymer David Dooley Neil RichardsResources designed to support learners of the 2010 BTEC Level 3 National Business specification. It covers the full Diploma with all mandatory and a wide selection of optional units for the 2010 specification covered. Contents include: Human resource management in business Managing a business event Aspects of contract and business law Understanding health and safety in the business workplace Starting a small business Understanding business ethics Business and the economic environmentnbsp; nbsp; nbsp; nbsp;
Business Budgets and Accounts (Routledge Library Editions: Accounting)
by Harold C. EdeyThis book shows the relevance of accounting methods to the economic and administrative problems of business. The book has been arranged to take the reader through the budgeting procedure of a representative business: demonstrating the relationship between budgets, accounts and the various business activities and showing how budgets and accounts link together the balance sheets at the beginning and end of the year.
Business Budgets and Accounts: Accounting: Business Budgets And Accounts (Routledge Library Editions: Accounting)
by Harold C. EdeyThis book shows the relevance of accounting methods to the economic and administrative problems of business. The book has been arranged to take the reader through the budgeting procedure of a representative business: demonstrating the relationship between budgets, accounts and the various business activities and showing how budgets and accounts link together the balance sheets at the beginning and end of the year.
Business Bullshit
by André SpicerOur organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar André Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.
Business Bullshit
by André SpicerOur organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar André Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.
Business Bullshit (PDF)
by André SpicerOur organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. #65533; In this book, management scholar Andr#65533;picer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.
Business Campaigning: Was Unternehmen von Greenpeace und amerikanischen Wahlkämpfern lernen können
by Peter Metzinger"Business Campaigning" ist die Weiterentwicklung einer Methodik, die von erfolgreichen Organisationen wie Greenpeace entwickelt wurde, um mit wenig Ressourcen viel zu erreichen. Sie ist eine dringend notwendige Ergänzung zu den klassischen Konzepten der Kommunikation, die zwar weiterhin ihre Berechtigung haben, aber in den zunehmend dynamischen und komplexen Umfelder immer häufiger an ihre Grenzen stossen. Business Campaigning basiert auf der strategischen Verknüpfung von Kommunikation und Intervention (direkte Eingriffe in Prozesse), dem Ansatz der Wirkungsorientierung und auf einer strategischen Konzeption, die umfassend und systematisch versucht, die Unsicherheiten in der Planung zu minimieren. Zudem enthält das Konzept einen Satz von 14 strategischen "Spielregeln", deren Beachtung im Rahmen von Kommunikations-, Veränderungs-, Management- und Krisenmanagement-Projekten die Erfolgswahrscheinlichkeit massiv erhöht.
Business Campaigning: Strategien für turbulente Märkte, knappe Budgets und große Wirkungen
by Peter Metzinger"Business Campaigning" ist die Weiterentwicklung einer Methodik, die von erfolgreichen Organisationen wie Greenpeace entwickelt wurde, um notfalls auch mit wenig Ressourcen viel zu erreichen. Sie ist eine dringend notwendige Ergänzung zu den klassischen Konzepten der Kommunikation, die zwar weiterhin ihre Berechtigung haben, aber in den zunehmend dynamischen und komplexen Umfelder immer häufiger an ihre Grenzen stoßen. Zudem enthält das Konzept 14 strategische "Spielregeln", deren Beachtung im Rahmen von Kommunikations-, Veränderungs-, Management- und Krisenmanagementprojekten die Erfolgswahrscheinlichkeit massiv erhöht. Die Neuauflage enthält zusätzliche Beispiele für den erfolgreichen Einsatz der Methodik sowie neue Tools, die seit Erscheinen der ersten Auflage entwickelt und gemeinsam mit Kunden getestet wurden. Darüber hinaus wurde die Beschreibung des Prozesses von der Situationsanalyse zur Strategie überarbeitet.
Business, Capitalism And Corporate Citizenship: A Collection Of Seminal Essays (PDF)
by Malcolm McIntoshIn the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship#65533;s archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.
Business, Capitalism and Corporate Citizenship: A Collection of Seminal Essays
by Malcolm McIntoshIn the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship’s archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.
Business, Capitalism and Corporate Citizenship: A Collection of Seminal Essays
by Malcolm McIntoshIn the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship’s archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.
Business Case Analysis with R: Simulation Tutorials to Support Complex Business Decisions
by Robert D. Brown IIIThis tutorial teaches you how to use the statistical programming language R to develop a business case simulation and analysis. It presents a methodology for conducting business case analysis that minimizes decision delay by focusing stakeholders on what matters most and suggests pathways for minimizing the risk in strategic and capital allocation decisions. Business case analysis, often conducted in spreadsheets, exposes decision makers to additional risks that arise just from the use of the spreadsheet environment. R has become one of the most widely used tools for reproducible quantitative analysis, and analysts fluent in this language are in high demand. The R language, traditionally used for statistical analysis, provides a more explicit, flexible, and extensible environment than spreadsheets for conducting business case analysis. The main tutorial follows the case in which a chemical manufacturing company considers constructing a chemical reactor and production facility to bring a new compound to market. There are numerous uncertainties and risks involved, including the possibility that a competitor brings a similar product online. The company must determine the value of making the decision to move forward and where they might prioritize their attention to make a more informed and robust decision. While the example used is a chemical company, the analysis structure it presents can be applied to just about any business decision, from IT projects to new product development to commercial real estate. The supporting tutorials include the perspective of the founder of a professional service firm who wants to grow his business and a member of a strategic planning group in a biomedical device company who wants to know how much to budget in order to refine the quality of information about critical uncertainties that might affect the value of a chosen product development pathway. What You’ll LearnSet up a business case abstraction in an influence diagram to communicate the essence of the problem to other stakeholdersModel the inherent uncertainties in the problem with Monte Carlo simulation using the R languageCommunicate the results graphicallyDraw appropriate insights from the resultsDevelop creative decision strategies for thorough opportunity cost analysisCalculate the value of information on critical uncertainties between competing decision strategies to set the budget for deeper data analysisConstruct appropriate information to satisfy the parameters for the Monte Carlo simulation when little or no empirical data are available Who This Book Is For Financial analysts, data practitioners, and risk/business professionals; also appropriate for graduate level finance, business, or data science students
The Business Case for Corporate Social Responsibility: Understanding and Measuring Economic Impacts of Corporate Social Performance (Contributions to Management Science)
by Philipp SchreckProfound and conceptual analysis of linkages between CSR and financial performance Overview of recent empirical studies in CSR Econometric analysis of relation between corporate social and firm performance
The Business Case for Love: How Companies Get Bragged About Today
by Marc CoxLove it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes – they are a social system operated by people for people. The quality of relationships, both inside and outside the organization is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most. If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think you’re great – you need them to feel you’re great. You need them to love you – and for that, you need them to feel that you love them. For over a decade Marc Cox has been helping companies whose toxic cultures, miserable employees, and angry customers have all but destroyed them to rebuild their company spirit, discover the business case for love and build an organization that is wonderful to work for, brilliant to do business with and has the mindset of creating memorable employee and customer experiences. Underpinned by fresh insights and perspectives, robustly tested and refined by the real world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative “love stories” the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working – both emotionally and financially. In short, it shows what happens when the love is put back into business.
Business Cases: Ein anwendungsorientierter Leitfaden
by Andreas TaschnerDieses Buch beschreibt detailliert die Voraussetzungen und den Prozessablauf von Business Cases. Diese stellen in der Praxis das wichtigste Instrument dar, um unternehmerische Entscheidungen auf ihre Vorteilhaftigkeit zu analysieren. Um einen adäquaten Business Case zu erstellen, reicht allerdings die reine Beherrschung der relevanten Methoden der Investitionsrechnung nicht aus. Andreas Taschner gibt hilfreiche Anleitungen und Tipps zur Methodenwahl und Ergebnisdarstellung und erläutert weitergehende Fragen, wie die Berücksichtigung von Unsicherheit oder die Einbeziehung nicht-monetärer Faktoren. Die Orientierung am idealtypischen Prozess hilft beim Erarbeiten eigener Business Cases und liefert einen Leitfaden für die ersten selbstständigen Arbeiten. Anwendungsbezogene Fragen und Antworten vertiefen die Thematik.„Business Cases“ wendet sich an Unternehmenspraktiker in den Bereichen Investition, Controlling, Planung und Unternehmensführung. Studierende der Wirtschaftswissenschaften an Fachhochschulen und Universitäten, insbesondere mit den Schwerpunkten Controlling und Unternehmensführung, profitieren von der kompakten Wissensvermittlung.
Business Cases: Ein anwendungsorientierter Leitfaden
by Andreas TaschnerBusiness Cases stellen in der Praxis das wichtigste Instrument dar, um unternehmerische Entscheidungen auf ihre Vorteilhaftigkeit zu analysieren. Um einen adäquaten Business Case zu erstellen, reicht allerdings die reine Beherrschung der relevanten Methoden der Investitionsrechnung nicht aus. Andreas Taschner beschreibt detailliert die Voraussetzungen und den Prozessablauf eines Business Case, gibt Anleitungen und Tipps zur Methodenwahl und Ergebnisdarstellung und erläutert weitergehende Fragen, wie die Berücksichtigung von Unsicherheit oder die Einbeziehung nicht-monetärer Faktoren. Die Orientierung am idealtypischen Prozess hilft beim Erarbeiten eigener Business Cases und liefert einen Leitfaden für die ersten selbstständigen Arbeiten. Anwendungsbezogene Fragen und Antworten vertiefen die Thematik.
Business Cases: Ein anwendungsorientierter Leitfaden
by Andreas TaschnerBusiness Cases stellen in der Praxis das wichtigste Instrument dar, um unternehmerische Entscheidungen auf ihre Vorteilhaftigkeit zu analysieren. Um einen adäquaten Business Case zu erstellen, reicht allerdings die reine Beherrschung der relevanten Methoden der Investitionsrechnung nicht aus. Andreas Taschner beschreibt detailliert die Voraussetzungen und den Prozessablauf eines Business Case, gibt Anleitungen und Tipps zur Methodenwahl und Ergebnisdarstellung und erläutert weitergehende Fragen, wie die Berücksichtigung von Unsicherheit oder die Einbeziehung nicht-monetärer Faktoren. Die Orientierung am idealtypischen Prozess hilft beim Erarbeiten eigener Business Cases und liefert einen Leitfaden für die ersten selbstständigen Arbeiten. Anwendungsbezogene Fragen und Antworten vertiefen die Thematik. „Business Cases“ wendet sich an Unternehmenspraktiker in den Bereichen Investition, Controlling, Planung und Unternehmensführung. Studierende der Wirtschaftswissenschaften an Fachhochschulen und Universitäten, insbesondere mit den Schwerpunkten Controlling und Unternehmensführung, profitieren von der kompakten Wissensvermittlung.