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Corporate Social Responsibility in Times of Crisis: Practices and Cases from Europe, Africa and the World (CSR, Sustainability, Ethics & Governance)
by Samuel O. Idowu Stephen Vertigans Adriana Schiopoiu BurleaThis book explores national and transnational companies' Corporate Social Responsibility (CSR) activities in times and settings in which they are confronted with economic and social challenges and analyzes these situations, ranging from the financial crisis to fourth generation sustainability. Presenting a number of different cases from various parts of Europe, North America and Africa, it showcases how companies respond to the challenges of the development, consultation, implementation, integration, measurement and consolidation of CSR. Further it specifies how these corporations deal with uncertainties over corporate and financial resources, global financial stability and growing evidence for climate change. The book describes CSR adaptation under challenging circumstances and argues for the strategic and operative legitimation of Corporate Social Responsibility in times of crisis.
Corporate Social Responsibility - Mythen und Maßnahmen: Unternehmen verantwortungsvoll führen, Regulierungslücken schließen
by Gisela BurckhardtIn Zeiten der Globalisierung und Massenproduktion rückt verantwortungsvolle Unternehmensführung immer mehr in das Bewusstsein der Unternehmen. Damit Corporate Social Responsibility in Organisationen nicht als reine PR-Maßnahme angesehen wird, braucht es jedoch zunächst ein tiefes Verständnis, was sich hinter dem Begriff eigentlich verbirgt. Dieses Buch zeigt die Bandbreite von Unternehmensverantwortung zwischen Freiwilligkeit und Regulierung in globalen Lieferketten auf. Es stellt Maßnahmen und Initiativen von Unternehmen vor und gibt konkrete Empfehlungen, wie sinnvolle und nachhaltige CSR-Maßnahmen in Organisationen umgesetzt werden können.
Corporate Social Responsibility, Private Law And Global Supply Chains (Corporations, Globalisation And The Law Ser.)
by Andreas Rühmkorf'Rühmkorf's thought-provoking book has a powerful message: that we cannot rely on the discretion of business to promote CSR voluntarily. Through the devastating example of the Rana Plaza disaster, Rühmkorf shows that we must get beyond business rhetoric and develop a multidimensional approach to the regulation of global supply chains. Whilst recognising the existing limitations of private law, his book highlights the potential contribution of private law to the development and promotion of CSR. The task is not an easy one, but by adopting a pluralistic approach to corporate law and by employing contract law, consumer law and tort law more dynamically, English private law could fill many of the regulatory gaps. The message is urgent and strong. This is a must read book for anyone concerned with CSR, supply chains and the law.' - Charlotte Villiers, University of Bristol, UK 'This book fills an important gap in discussions of international CSR standards. It is all very well to say that states must protect and companies should respect human rights, but when breaches of human rights do occur, it is remedies that matter. Rühmkorf explores the limits of private law avenues for seeking such remedies. In so doing, he provides a valuable understanding of obstacles to fuller realization of the three-pillared ''Protect, Respect and Remed'' Framework of the UN Guiding Principles on Business and Human Rights. - Alice de Jonge, Monash University, Australia Current debate surrounding social responsibility has neglected to fully comprehend the important role of national private law in achieving socially responsible conduct in business. This insightful book demonstrates how private law makes a significant contribution to the promotion of corporate social responsibility (CSR) and how it could be improved. Based on the analysis of four substantive areas (company law/corporate governance, contract law, consumer law and tort law), this inclusive book covers a full range of issues that are important for CSR. These include directors duties, corporate reporting, the incorporation of CSR policies into the supply chain, consumer rights and the tortious liabilities of companies. The book discerns how national private law in the home state of multinational enterprises can legally affect their socially responsible conduct worldwide. Andreas Rühmkorf demonstrates that private law already promotes and, with certain amendments, could better promote CSR in the regulation of global supply chains. The book's findings are applied to the collapse of the Rana Plaza Building in Bangladesh, which offers a supportive empirical insight. As an up-to-date and comprehensive survey of CSR and global supply chains, this work will benefit researchers and practitioners interested in the fields of CSR, private law, international law, political economy, international labor standards and sustainable supply chains.
Corporate Social Responsibility, Public Relations and Community Development: Emerging Perspectives from Southeast Asia (Routledge New Directions in Public Relations and Communication Research Ser.)
by Marianne D. Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries―Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam―the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corporate Social Responsibility, Public Relations and Community Development: Emerging Perspectives from Southeast Asia (PDF) (Routledge New Directions in Public Relations and Communication Research Ser.)
by Marianne Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries―Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam―the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Routledge New Directions in PR & Communication Research)
by Marianne D. Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Routledge New Directions in PR & Communication Research)
by Marianne D. Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
The Corporate Social Responsibility Reader
by Jon BurchellIn the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond the boardroom. A commitment to corporate social responsibility may help the wider community. It could also protect an organization’s brand and reputation.Including key articles and original perspectives from academics, NGOs and companies themselves, The Corporate Social Responsibility Reader is a welcome and insightful introduction to the important issues and themes of this growing field of study. This book addresses:the changing relationships between business, state and civil societythe challenges to business practicewhat businesses should be responsible for, and whyissues of engagement, transparency and honestythe boundaries of CSR – can businesses ever be responsible?While case studies examine major international corporations like Coca Cola and Starbucks, broader articles discuss thematic trends and issues within the field. This comprehensive but eclectic collection provides a wonderful overview of CSR and its place within the contemporary social and economic landscape. It is essential reading for anyone studying business and management, and its ethical dimensions.
The Corporate Social Responsibility Reader
In the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond the boardroom. A commitment to corporate social responsibility may help the wider community. It could also protect an organization’s brand and reputation.Including key articles and original perspectives from academics, NGOs and companies themselves, The Corporate Social Responsibility Reader is a welcome and insightful introduction to the important issues and themes of this growing field of study. This book addresses:the changing relationships between business, state and civil societythe challenges to business practicewhat businesses should be responsible for, and whyissues of engagement, transparency and honestythe boundaries of CSR – can businesses ever be responsible?While case studies examine major international corporations like Coca Cola and Starbucks, broader articles discuss thematic trends and issues within the field. This comprehensive but eclectic collection provides a wonderful overview of CSR and its place within the contemporary social and economic landscape. It is essential reading for anyone studying business and management, and its ethical dimensions.
Corporate Social Responsibility Reporting in China: Evolution, Drivers and Prospects (Routledge Contemporary China Series)
by Carlos Noronha Jieqi GuanIn recent years, Corporate Social Responsibility (CSR) reporting in China has been experiencing a rapid development and the number of social reports issued by Chinese enterprises shows a sharp increasing trend. This book investigates the evolution of such reporting practice in the country and the reasons behind it. In addition, it also examines the reporting quantity and quality of Chinese enterprises by applying the GRI (Global Reporting Initiative) as an evaluation tool. In response to policy documents so as to obtain the government’s recognition and to strive for more resources, state-owned enterprises, private enterprises and foreign-invested companies have made substantial efforts in social reporting in terms of quantity and coverage. However, it appears that there is still room for enhancing the quality of disclosure. The book also highlights the central government’s economic, political and social roles in promoting, encouraging and controlling the development of CSR reporting.
Corporate Social Responsibility Reporting in China: Evolution, Drivers and Prospects (Routledge Contemporary China Series)
by Carlos Noronha Jieqi GuanIn recent years, Corporate Social Responsibility (CSR) reporting in China has been experiencing a rapid development and the number of social reports issued by Chinese enterprises shows a sharp increasing trend. This book investigates the evolution of such reporting practice in the country and the reasons behind it. In addition, it also examines the reporting quantity and quality of Chinese enterprises by applying the GRI (Global Reporting Initiative) as an evaluation tool. In response to policy documents so as to obtain the government’s recognition and to strive for more resources, state-owned enterprises, private enterprises and foreign-invested companies have made substantial efforts in social reporting in terms of quantity and coverage. However, it appears that there is still room for enhancing the quality of disclosure. The book also highlights the central government’s economic, political and social roles in promoting, encouraging and controlling the development of CSR reporting.
Corporate Social Responsibility Reporting in China (SpringerBriefs in Business)
by Kwang-Yong ShinThe CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out the necessity and significance of CSR. The book analyzes the current situation and development trend of CSR in China, as well as its international developing trend. By analyzing the management framework and formulation process of the CSR report, this book provides businesses with guiding principles for preparing the CSR report.
Corporate Social Responsibility Reporting in Developing Countries: The Case of Bangladesh (Corporate Social Responsibility Series)
by Ataur Rahman BelalHistorically, the study of corporate social responsibility (CSR) reporting has largely been within the context of Western economies. However, in the wake of highly publicized incidents such as Bhopal and the struggle of the Ogoni people in Nigeria, many large corporations now claim to be taking steps to improve their environmental and social performance within developing countries. Using the lens of stakeholder theory, this book examines whether the current practice of CSR reporting in developing countries is motivated by a desire to discharge accountability to all relevant stakeholders or whether it is being driven by the imperative of advancing corporate economic interests. While concepts like CSR reporting have become more fashionable, they vary widely in different national contexts; this book therefore clarifies the types and roles of CSR reporting and the underlying corporate motivations. The author considers the current CSR reporting practices in a number of developing countries, with particular attention given to illuminating a case study of Bangladesh.
Corporate Social Responsibility Reporting in Developing Countries: The Case of Bangladesh (Corporate Social Responsibility Series)
by Ataur Rahman BelalHistorically, the study of corporate social responsibility (CSR) reporting has largely been within the context of Western economies. However, in the wake of highly publicized incidents such as Bhopal and the struggle of the Ogoni people in Nigeria, many large corporations now claim to be taking steps to improve their environmental and social performance within developing countries. Using the lens of stakeholder theory, this book examines whether the current practice of CSR reporting in developing countries is motivated by a desire to discharge accountability to all relevant stakeholders or whether it is being driven by the imperative of advancing corporate economic interests. While concepts like CSR reporting have become more fashionable, they vary widely in different national contexts; this book therefore clarifies the types and roles of CSR reporting and the underlying corporate motivations. The author considers the current CSR reporting practices in a number of developing countries, with particular attention given to illuminating a case study of Bangladesh.
Corporate Social Responsibility, Social Justice and the Global Food Supply Chain: Towards an Ethical Food Policy for Sustainable Supermarkets (Routledge Studies in Management, Organizations and Society)
by Hillary J. Shaw Julia J.A. ShawFood is a source of nourishment, a cause for celebration, an inducement to temptation, a means of influence, and signifies good health and well-being. Together with other life enhancing goods such as clean water, unpolluted air, adequate shelter and suitable clothing, food is a basic good which is necessary for human flourishing. In recent times, however, various environmental and social challenges have emerged, which are having a profound effect on both the natural world and built environment – such as climate change, feeding a growing world population, nutritional poverty and obesity. Consequently, whilst the relationships between producers, supermarkets, regulators and the individual have never been more important, they are becoming increasingly complicated. In the context of a variety of hard and soft law solutions, with a particular focus on corporate social responsibility (CSR), the authors explore the current relationship between all actors in the global food supply chain. Corporate Social Responsibility, Social Justice and the Global Food Supply Chain also provides a comprehensive and interdisciplinary response to current calls for reform in relation to social and environmental justice, and proposes an alternative approach to current CSR initiatives. This comprises an innovative multi-agency proposal, with the aim of achieving a truly responsible and sustainable food retail system. Because only by engaging in the widest possible participatory exercise and reflecting on the urban locale in novel, material and cultural ways, is it possible to uncover new directions in understanding, framing and tackling the modern phenomena of, for instance, food deserts, obesity, nutritional poverty and social injustice. Corporate Social Responsibility, Social Justice and the Global Food Supply Chain engages with a variety of disciplines, including, law, economics, management, marketing, retailing, politics, sociology, psychology, diet and nutrition, consumer behaviour, environmental studies and geography. It will be of interest to both practitioners and academics, including postgraduate students, social scientists and policy-makers.
Corporate Social Responsibility, Social Justice and the Global Food Supply Chain: Towards an Ethical Food Policy for Sustainable Supermarkets (Routledge Studies in Management, Organizations and Society)
by Hillary J. Shaw Julia J.A. ShawFood is a source of nourishment, a cause for celebration, an inducement to temptation, a means of influence, and signifies good health and well-being. Together with other life enhancing goods such as clean water, unpolluted air, adequate shelter and suitable clothing, food is a basic good which is necessary for human flourishing. In recent times, however, various environmental and social challenges have emerged, which are having a profound effect on both the natural world and built environment – such as climate change, feeding a growing world population, nutritional poverty and obesity. Consequently, whilst the relationships between producers, supermarkets, regulators and the individual have never been more important, they are becoming increasingly complicated. In the context of a variety of hard and soft law solutions, with a particular focus on corporate social responsibility (CSR), the authors explore the current relationship between all actors in the global food supply chain. Corporate Social Responsibility, Social Justice and the Global Food Supply Chain also provides a comprehensive and interdisciplinary response to current calls for reform in relation to social and environmental justice, and proposes an alternative approach to current CSR initiatives. This comprises an innovative multi-agency proposal, with the aim of achieving a truly responsible and sustainable food retail system. Because only by engaging in the widest possible participatory exercise and reflecting on the urban locale in novel, material and cultural ways, is it possible to uncover new directions in understanding, framing and tackling the modern phenomena of, for instance, food deserts, obesity, nutritional poverty and social injustice. Corporate Social Responsibility, Social Justice and the Global Food Supply Chain engages with a variety of disciplines, including, law, economics, management, marketing, retailing, politics, sociology, psychology, diet and nutrition, consumer behaviour, environmental studies and geography. It will be of interest to both practitioners and academics, including postgraduate students, social scientists and policy-makers.
Corporate Social Responsibility, Sustainability, and Ethical Public Relations: Strengthening Synergies with Human Resources (The Changing Context of Managing People)
by Professor Donnalyn PompperNowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization’s culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
Corporate Social Responsibility, Sustainability, and Ethical Public Relations: Strengthening Synergies with Human Resources (The Changing Context of Managing People)
by Professor Donnalyn PompperNowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization’s culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in PR & Communication Research)
by Donnalyn PompperWhile public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges (Routledge New Directions in PR & Communication Research)
by Donnalyn PompperWhile public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Corporate Social Responsibility, the Fight Against Corruption and Tax Behaviour (CSR, Sustainability, Ethics & Governance)
by Manuel Castelo BrancoThis book introduces in an accessible way how CSR and its reporting are being used to address problems of corruption and tax evasion or tax avoidance. It discusses the efforts, both of organizations and governments to integrate these issues into CSR practices and the developments that have occurred at the levels of national and international legislation. The book analyses governments efforts to compel or try to induce companies to have practices more in line with what is expected of them in terms of combating corruption and paying their fair share. The book is suitable for students of CSR and Business Ethics, practitioners and researchers on CSR and corporate issues.
Corporate Social Responsibility und die Kaufentscheidung der Konsumenten
by Christoph SchleerUmweltfreundliche Technologien, ressourcenschonende Herstellungsverfahren, faire Arbeits-bedingungen – immer mehr Unternehmen informieren über soziale und ökologische Initiativen. Christoph Schleer untersucht, wann und warum Konsumenten das Sozial- und Umweltverhalten der Unternehmen in ihre Kaufentscheidung einbeziehen. Tatsächlich müssen Unternehmen bei der Auswahl von sozialen und ökologischen Themen die „richtigen“ wählen, Konsumenten über die Auswirkungen ihrer Aktivitäten in Kenntnis setzen und sie von deren Wahrheitsgehalt und Wirksamkeit überzeugen. Die von Unternehmen gezeigten CSR-Aktivitäten sollten also sichtbar, glaubwürdig und wirksam sein. Auf Basis von zahlreichen Forschungsergebnissen und den Befunden einer eigenen empirischen Untersuchung erarbeitet der Autor Handlungsempfehlungen, die Unternehmen dabei helfen können, diese Vorgaben zu erfüllen.
Corporate Social Responsibility und Konsumentenverhalten: Theoretische Ansätze und empirische Befunde
by Jan WaßmannUnternehmen erhoffen sich von der Kommunikation ihrer gesellschaftlichen Verantwortung Imagegewinne und eine höhere Kundenloyalität. Tatsächlich bleiben viele CSR-Aktivitäten im Marketingkontext in der Praxis wirkungslos. Die Monographie untersucht daher sowohl theoretisch als auch anhand eines empirischen Experiments, inwiefern die unterschiedliche Ausgestaltung und Kommunikation von CSR-Aktivitäten einen Einfluss auf die Markenwahrnehmung des Konsumenten ausübt. Hierbei zeigt sich, dass die Motivattribution des Konsumenten ein wesentlicher Mediator bei der Verarbeitung von CSR-Informationen ist, der durch das Marketingmanagement gezielt beeinflusst werden kann. Damit bietet die Arbeit neue Erkenntnisse für die Marketingforschung und -praxis.
Corporate Social Responsibility und Marketing: Eine Einführung in das Transformative Marketing in Theorie und Praxis (essentials)
by Marcel Stierl Arved LüthZur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Lüth erstmals das Konzept des transformativen Marketing vor und ergänzen es mit Tools aus der Beratungspraxis. Konkrete Instrumente und Fallbeispiele erleichtern eine Umsetzung von CSR in die Unternehmenspraxis. CSR ins Marketing zu integrieren, bedeutet die eigene Geschäftstätigkeit ökonomisch, ökologisch und sozial weiterzuentwickeln und sich gegenüber seinen Stakeholdern entsprechend zu positionieren. Zusätzlich sollten Stakeholder zu nachhaltigen Verhaltensweisen informiert und animiert werden.
Corporate Social Responsibility und nachhaltige Entwicklung: Einführung, Strategie und Glossar
by Jan Jonker Wolfgang Stark Stefan TewesDas Buch kombiniert eine Einführung in den Inhalt und Kontext von Corporate Social Responsibility (CSR) und Nachhaltigkeit mit einem umfassenden Glossar der wichtigsten Begriffe aus dem Themenfeld. Während der erste Teil die wesentlichen Argumentationslinien einer CSR-Strategie zusammenfasst, dient der zweite Teil der Schärfung der Konzepte und Begrifflichkeiten und erleichtert somit das Verständnis für das Thema der gesellschaftlichen Verantwortung von Unternehmen. Neben der kompakten Darstellung der Bestandteile der Debatte liefern vielfältige Ressourcen einen vertiefenden Einblick zur thematischen Auseinandersetzung.