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The Craft of Collaborative Planning: People working together to shape creative and sustainable places (RTPI Library Series)
by Jeff BishopUnlike books that focus solely on methods, The Craft of Collaborative Planning provides a detailed guide to designing and managing all aspects of the collaborative process, advocating for making collaborative work the norm. Beginning with a discussion of the political and legal context of collaborative practice in UK land use planning systems, The Craft of Collaborative Planning tracks a path through the challenging task of process design and working with various groups and individuals. Taking into account the great need for coherent organizational approaches, Bishop outlines evaluation and learning from the collaborative process for the future. Jeff Bishop brings to his writing an exemplary career focused on bringing various parties together to generate creative and widely supported plans and projects. With its focused discussion of UK engagement practices, and detailed outline for making a better collaborative process, The Craft of Collaborative Planning is an essential read for practitioners and decision-makers seeking to bring communities together with creative solutions to spatial planning, design, and development.
The Craft of Creativity
by Matthew A. Cronin Jeffrey LoewensteinCreativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.
The Craft of Knowledge: Experiences of Living with Data
by Allison James Carol Smart Jenny HockeyThis book is a contribution to contemporary debates on social research with a unique focus on the relationship between methods and the crafting of knowledge. Nine experienced researchers from different disciplines have come together to explore what really matters to them in the process of doing qualitative research.
The Craft of Scientific Films: How to Make Videos of Your Laboratory, Research, or Technical Projects
by Lauren Murphy Michael AlleyThis book, the first of its kind, helps scientists and engineers of all stages and disciplines share their work in a new way—with movies. Today, much of scientific communication is embedded in papers and presentations, but these documents don’t often extend outside of a specific academic field. By adding movies as a medium of communication, scientists and engineers can better communicate with their colleagues while also increasing their reach to students, professors, peers, potential collaborators, and the public. Scientific films help translate complex technical topics into more accessible and consumable messages. By following Lauren Murphy’s filmmaking formula – planning, shooting, and editing – readers will create their very own scientific films that look professional and polished. Using tools as simple as a smartphone, readers can develop short, personal stories with no cost or experience needed. This book will guide readers through all steps of the movie making process to a finished product. Readers will evolve their creative thinking skills and use their movies to improve classroom presentations, network across student organizations, present at conferences, recruit students for their labs, secure grant money, and more. Adding a movie to your body of work can be the tool that sparks interest in audiences to learn more—driving traffic to your publications, research projects, and websites. This book will help you develop new skills to become a better communicator while spreading your ideas and research to new audiences.
The Craft of Scientific Writing
by Michael AlleyDesigned to help both professional and student scientists and engineers write clearly and effectively, this text approaches the subject in a fresh way. Using scores of examples from a wide variety of authors and disciplines, the author - himself a writer and physicist -- demonstrates the difference between strong and weak scientific writing, and how to convey ideas to the intended audience. In addition, he gives advice on how to start writing, and how to revise drafts, including many suggestions about approaching a wide variety of tasks - from laboratory reports to grant proposals, from internal communications to press releases - as well as a concise guide to appropriate style and usage.
The Craft of Strategy Formation: Translating Business Issues into Actionable Strategies
by Eric Wiebs Marc Baaij Bas Keibek Pieter WitteveenFormulating a strategy is one of the most important but also one of the most difficult challenges faced by businesses: How may one translate a concern into a structured issue and the hypotheses for addressing that issue? How should one approach the designing and executing of the analyses through which these hypotheses can be tested, thus creating the insights from which new strategic options can be developed? And how can one identify the “best bets” from among the many different strategic options available, and determine how these may be translated into a coherent business strategy that the organization and its stakeholders can buy into? This book helps to answer these questions for the senior manager responsible for company strategy; the project manager who’s been asked to chart and defend a new strategic course of action; and the student wishing to “learn the ropes” of strategy-creation. This book offers no theoretical strategy “frameworks”. Nor does it propagate a specific strategy of any kind. It is, quite simply, a “cook book” describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies. The Craft of Strategy Formation provides a crisp account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral account of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal “infotainment” books for the general reader.
The Craft of the Secure Base Coach: Enabling Transition
by Jakob van Wielink Klaartje van Gasteren Marnix Reijmerink Anne Verbokkem-Oerlemans Leo Wilhelm Riet Fiddelaers-JaspersWithin The Craft of the Secure Base Coach, the authors take a new and combined approach to the professions of coaching and counselling to provide a guide for professionals wanting to better assist individuals and teams in periods of transition.Based on up-to-date scientific insights, and grounded in concepts from attachment theory, this book explores the themes of life transition based on the authors' own Transition Cycle model, and how professional coaches and counsellors can become a secure base for their clients during sometimes traumatic and transitional periods in their lives. Consisting of two parts, the first part of this book focuses on how to become a secure base coach, using case studies to illustrate how readers can affect real change with their clients when providing humanity and proximity to the professional relationship. The second part provides a more practical guide to working with individuals and groups, and how to apply the themes of the Transition Cycle to help with guiding transition.This will be a valuable resource for coaches, counsellors and therapists, as well as those currently in training. It will also be of use to leaders wishing to learn more about their coaching skills, as well as social workers and grief counsellors/therapists.
The Craft of the Secure Base Coach: Enabling Transition
by Jakob van Wielink Klaartje van Gasteren Marnix Reijmerink Anne Verbokkem-Oerlemans Leo Wilhelm Riet Fiddelaers-JaspersWithin The Craft of the Secure Base Coach, the authors take a new and combined approach to the professions of coaching and counselling to provide a guide for professionals wanting to better assist individuals and teams in periods of transition.Based on up-to-date scientific insights, and grounded in concepts from attachment theory, this book explores the themes of life transition based on the authors' own Transition Cycle model, and how professional coaches and counsellors can become a secure base for their clients during sometimes traumatic and transitional periods in their lives. Consisting of two parts, the first part of this book focuses on how to become a secure base coach, using case studies to illustrate how readers can affect real change with their clients when providing humanity and proximity to the professional relationship. The second part provides a more practical guide to working with individuals and groups, and how to apply the themes of the Transition Cycle to help with guiding transition.This will be a valuable resource for coaches, counsellors and therapists, as well as those currently in training. It will also be of use to leaders wishing to learn more about their coaching skills, as well as social workers and grief counsellors/therapists.
Craft of Use: Post-Growth Fashion
by Kate FletcherThis book explores the ‘craft of use’, the cultivated, ordinary and ingenious ideas and practices that promote satisfying and resourceful use of garments, presenting them as an alternative, dynamic, experiential frame with which to articulate and foster sustainability in the fashion sector. Here Kate Fletcher provides a broad imagining of sustainability in fashion that gives attention to tending and wearing garments, and favours their use as much as their creation. She offers a diversified view of fashion beyond the market and the market’s purpose and reveals fashion provision and expression in a world not dependent on continuous consumption. Framing design and use as a single whole, the book uncovers a more contingent and time-dependent role for design in sustainability, recognising that garments, while sold as a product, are lived as a process. Drawing from stories and portrait photography that document the ways in which members of the public from across three continents use their clothes, and the work of seven international design teams seeking to amplify these use practices, Craft of Use presents a changed social narrative for fashion, borne out of ideas of satisfaction and interdependence, of action, knowledge and human agency, that glimpses fashion post-growth.
Craft of Use: Post-Growth Fashion
by Kate FletcherThis book explores the ‘craft of use’, the cultivated, ordinary and ingenious ideas and practices that promote satisfying and resourceful use of garments, presenting them as an alternative, dynamic, experiential frame with which to articulate and foster sustainability in the fashion sector. Here Kate Fletcher provides a broad imagining of sustainability in fashion that gives attention to tending and wearing garments, and favours their use as much as their creation. She offers a diversified view of fashion beyond the market and the market’s purpose and reveals fashion provision and expression in a world not dependent on continuous consumption. Framing design and use as a single whole, the book uncovers a more contingent and time-dependent role for design in sustainability, recognising that garments, while sold as a product, are lived as a process. Drawing from stories and portrait photography that document the ways in which members of the public from across three continents use their clothes, and the work of seven international design teams seeking to amplify these use practices, Craft of Use presents a changed social narrative for fashion, borne out of ideas of satisfaction and interdependence, of action, knowledge and human agency, that glimpses fashion post-growth.
Craft Shaping Society: Educating in the Crafts—The Global Experience. Book One (Technical and Vocational Education and Training: Issues, Concerns and Prospects #35)
by Lindy JoubertThis book focusses on the role of craft as a continuing cultural practice and the revival of disappearing skills in contemporary society. It includes twenty-five essays by highly regarded artisans, academics, technologists, entrepreneurs, businesspeople, curators, and researchers from many countries representing a wide range of global craft traditions and innovations. The authors explain their professional practices and creative pathways with knowledge, experience, and passion. They offer insightful analyses of their traditions within their culture and in the marketplace, alongside the evolution of technology as it adapts to support experimentation and business strategies. They write about teaching and research informing their practice; and they explain the importance of their tools and materials in function and form of the objects they make. The essays reveal a poignant expression of their successes, disappointments, and opportunities. This book offers case studies of how artisans have harnessed the traditions of the past alongside the latest design technologies. The authors reveal how global craft is not only a vehicle for self-expression and creativity, but also for being deeply relevant to the world of work, community and environmental sustainability. The book makes the vital link between skills, knowledge, education, and employment, and fills a much-needed niche in Technical, Vocational Education and Training TVET.
Crafting Anatomies: Archives, Dialogues, Fabrications
by Katherine Townsend Rhian Solomon Amanda Briggs-GoodeThe human body lies at the centre of our relationship to fashion and textiles. Crafting Anatomies explores how the body has become a catalyst for archival research, creative dialogues and hybrid fabrications in fashion design. Focusing on how our response to the corporeal has shifted over time, the book looks at how it is currently influencing design and socio-material practices. With contributions from a multidisciplinary range of scholars and researchers, Crafting Anatomies examines how new technologies have become integrated with traditional fashion and textiles techniques, bringing together art, science and biomedical approaches. Traversing the cutting-edge of design research, the chapters take us from the forgotten lives of historical garments to the potential of biofabrication to cross the boundaries between skin and textile. Illustrated with 120 images visualising original research, the book reveals how the human body continues to inspire future design, from historical wearables to prosthetic limbs and 3D-printed footwear. In doing so, it provides an inspiring account of how fashion and textile culture now impacts socio-creativity and the formation of contemporary identity.
Crafting Anatomies: Archives, Dialogues, Fabrications
The human body lies at the centre of our relationship to fashion and textiles. Crafting Anatomies explores how the body has become a catalyst for archival research, creative dialogues and hybrid fabrications in fashion design. Focusing on how our response to the corporeal has shifted over time, the book looks at how it is currently influencing design and socio-material practices. With contributions from a multidisciplinary range of scholars and researchers, Crafting Anatomies examines how new technologies have become integrated with traditional fashion and textiles techniques, bringing together art, science and biomedical approaches. Traversing the cutting-edge of design research, the chapters take us from the forgotten lives of historical garments to the potential of biofabrication to cross the boundaries between skin and textile. Illustrated with 120 images visualising original research, the book reveals how the human body continues to inspire future design, from historical wearables to prosthetic limbs and 3D-printed footwear. In doing so, it provides an inspiring account of how fashion and textile culture now impacts socio-creativity and the formation of contemporary identity.
Crafting and Executing Strategy: The Quest for Competitive Advantage (UK Higher Education Business Management)
by Alex Janes Ciara SuttonThis new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies.This edition includes:• A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder).• Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories.• Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more.• Key Debates that stimulate classroom discussion and encouragecritical analysis.• Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures.• A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories.• End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber.• New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing contextConnect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content.New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing.This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time.Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.
Crafting and Shaping Knowledge Worker Services in the Information Economy: Capacity And Capability Building For Emerging Opportunities
by Keith Sherringham Bhuvan UnhelkarThis book offers a hands-on approach to prepare businesses for managing the impact of technology transformation by the pragmatic, consistent, and persistent application of proven business principles and practices. Technology is rapidly transforming our businesses and our society. Knowledge worker roles are being impacted, and as operations are being automated, business models are changing as the use of cloud-based services lowers costs and provides flexibility. This book provides a guide towards managing the environment of uncertainly caused by the rapid changes in technology by combining strategy and leadership to influence the environment, instil the right behaviours, and strengthen the skills that will enable businesses to be adaptive, responsive, and resilient.
Crafting Consensus: Why Central Bankers Change Their Speech and How Speech Changes the Economy
by Nicole BaergIn a world dependent on the constant sharing of information, central bankers increasingly communicate their policies to the mass public. Central bank communications are drafted in monetary policy committee meetings composed of policymakers with differing interests. Despite their differences, committee members must come together, write, and agree to an official policy statement. Once released to the public, central bank communications then affect citizens' actions and ultimately, the economy. But how exactly does this work? In Crafting Consensus, Nicole Baerg explains how the transparency of central bank communication depends on the configuration of committee members' preferences. Baerg argues that monetary policy committees composed of members with differing preferences over inflation are better suited to communicating precise information with the public. These diverse committees produce central bank statements of higher quality and less uncertainty than those from more homogeneous committees. Additionally, she argues that higher quality statements more effectively shape individuals' inflation expectations and move the economy in ways that policymakers intend. Baerg demonstrates that central bankers are not impartial technocrats and that their preferences and the institutional rules where they work matter for understanding the politics of monetary policy and variations in economic performance over time. Conducting empirical analysis from historical archival data, textual analysis, machine-learning, survey experiments, and cross-sectional time-series data, Crafting Consensus offers a new theory of committee decision making and a battery of empirical tests to provide a rich understanding of modern-day central banking.
Crafting Consensus: Why Central Bankers Change Their Speech and How Speech Changes the Economy
by Nicole BaergIn a world dependent on the constant sharing of information, central bankers increasingly communicate their policies to the mass public. Central bank communications are drafted in monetary policy committee meetings composed of policymakers with differing interests. Despite their differences, committee members must come together, write, and agree to an official policy statement. Once released to the public, central bank communications then affect citizens' actions and ultimately, the economy. But how exactly does this work? In Crafting Consensus, Nicole Baerg explains how the transparency of central bank communication depends on the configuration of committee members' preferences. Baerg argues that monetary policy committees composed of members with differing preferences over inflation are better suited to communicating precise information with the public. These diverse committees produce central bank statements of higher quality and less uncertainty than those from more homogeneous committees. Additionally, she argues that higher quality statements more effectively shape individuals' inflation expectations and move the economy in ways that policymakers intend. Baerg demonstrates that central bankers are not impartial technocrats and that their preferences and the institutional rules where they work matter for understanding the politics of monetary policy and variations in economic performance over time. Conducting empirical analysis from historical archival data, textual analysis, machine-learning, survey experiments, and cross-sectional time-series data, Crafting Consensus offers a new theory of committee decision making and a battery of empirical tests to provide a rich understanding of modern-day central banking.
Crafting Customer Experience Strategy: Lessons from Asia
by Sapna Popli Bikramjit RishiWhen analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are scrutinized from a variety of leading organizations; chapters explore a wide range of themes including how organizations create experiences, the customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students, scholars and practitioners looking for understanding and insights in customer experience management.
Crafting Customer Experience Strategy: Lessons from Asia
by Sapna Popli and Bikramjit RishiWhen analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are scrutinized from a variety of leading organizations; chapters explore a wide range of themes including how organizations create experiences, the customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students, scholars and practitioners looking for understanding and insights in customer experience management.
Crafting Innovative Places for Australia’s Knowledge Economy
by Edward J. Blakely Richard HuThis book integrates planning, policy, economics, and urban design into an approach to crafting innovative places. Exploring new paradigms of innovative places under the framework of globalisation, urbanisation, and new technology, it argues against state-centric policies to innovation and focuses on how a globalized approach can shape innovative capacity and competitiveness. It notably situates the innovative place making paradigm in a broader context of globalisation, urbanisation, the knowledge economy and technological advancement, and employs an international perspective that includes a wide range of case studies from America, Europe, Asia, and Australia. Developing a co-design and co-creation paradigm that integrates governments, the private sector and the community into shared understanding and collaborative action in crafting innovative places, it discusses place-based innovation in Australian context to inform policy making and planning, and to contribute to policy debates on programs of smart cities and communities.
Crafting Qualitative Research: Beyond Positivist Traditions
by Pushkala PrasadThis book provides an overview of qualitative research models and their applications in organization and management studies. Focusing on the philosophical underpinnings and practical implications of diverse qualitative methods, this comprehensive text offers a guided tour of the options available to qualitative researchers, highlighting aspects of research design, execution, and analysis in each tradition. In clear, readable prose, the author offers insight into the ambiguities, tensions, and interconnections of diverse qualitative research traditions without resorting to oversimplification. The book’s four main sections include examples and applications specifically designed for the field of management. Each chapter is devoted to a specific methodology, describing techniques and applications as well as current controversies and emerging issues. Summary boxes and practical examples will help the reader to navigate this terrain and generate research that is both relevant and of high scholarly quality. With its detailed and easy-to-understand coverage, this will be the text of choice for students working with qualitative methods in organization studies, consumer research, public administration, information systems, and media and communication studies. Instructors teaching qualitative approaches in a research methods course and researchers wanting to acquaint themselves with non-positivist traditions will also find this a useful resource.
Crafting Qualitative Research: Beyond Positivist Traditions
by Pushkala PrasadThis book provides an overview of qualitative research models and their applications in organization and management studies. Focusing on the philosophical underpinnings and practical implications of diverse qualitative methods, this comprehensive text offers a guided tour of the options available to qualitative researchers, highlighting aspects of research design, execution, and analysis in each tradition. In clear, readable prose, the author offers insight into the ambiguities, tensions, and interconnections of diverse qualitative research traditions without resorting to oversimplification. The book’s four main sections include examples and applications specifically designed for the field of management. Each chapter is devoted to a specific methodology, describing techniques and applications as well as current controversies and emerging issues. Summary boxes and practical examples will help the reader to navigate this terrain and generate research that is both relevant and of high scholarly quality. With its detailed and easy-to-understand coverage, this will be the text of choice for students working with qualitative methods in organization studies, consumer research, public administration, information systems, and media and communication studies. Instructors teaching qualitative approaches in a research methods course and researchers wanting to acquaint themselves with non-positivist traditions will also find this a useful resource.
Crafting Sustainable Wine Businesses: Concepts And Cases
by Armand Gilinsky, Jr.Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.
Crafting the Movement: Identity Entrepreneurs in the Swedish Trade Union Movement, 1920–1940
by Jenny JanssonCrafting the Movement presents an explanation of why the Swedish working class so unanimously adopted reformism during the interwar period. Jenny Jansson discusses the precarious time for the labor movement after the Russian Revolution in 1917 that sparked a trend towards radicalization among labor organizations and communist organizations throughout Europe and caused an identity crisis in class organizations. She reveals that the leadership of the Trade Union Confederation (LO) was well aware of the identity problems that the left-wing factions had created for the reformist unions.Crafting the Movement explains how this led labor movement leaders towards a re-formulation of the notion of the worker by constructing an organizational identity that downplayed class struggle and embraced discipline, peaceful solutions to labor market problems, and cooperation with the employers. As Jansson shows, study activities arranged by the Workers' Educational Association became the main tool of the Trade Union Confederation's identity policy in the 1920s and 1930s and its successful outcome paved the way for the well-known "Swedish Model."Thanks to generous funding from Uppsala University, the ebook editions of this book are available as Open Access volumes from Cornell Open (cornellopen.org) and other Open Access repositories.
Crafting Your Edge for Today's Job Market: Using the BE-EDGE Method for Consulting Cases and Capstone Projects
by Julia IvyAre you looking to cut through the crowd of graduate job-seekers? To craft your edge in the saturated job market? Then you need the BE-EDGE Method. The BE-EDGE Method provides a step-by-step guide that connects job seekers to target employers through a process of case consulting. It creates an opportunity for the new or established professional to carve out their own space in an industry of choice, by establishing a relationship of trust with and proving their value to an industry insider. The method shows readers how to: Elucidate their professional CORE, strategically identifying a space in the market that will best fit their multidimensional profile and selecting a case to work on; Develop TRUST with an industry insider on the basis of deep understanding and storytelling--as an industry researcher, company biographer, and case writer; Generate VALUE for a company by making a concrete contribution and offering action-based solutions in the form of a consulting case report; and Excite insiders with the candidate's fit for a company and their potential to add value in the industry. These steps allow the BE-EDGE Method to help young graduates to enhance their employability, as well as helping life-long learners to redefine and craft their own space in the market when looking to change careers. Including testimonials from students of this method, this book is unmissable for anyone looking to create their own space in industry.