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Create the Perfect Brand: A practical guide to branding your business, from creation and vision to protection and delivery (Teach Yourself)
by Julia Hitchens Paul HitchensDo you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand deliveryThroughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of computing.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Create Uniqueness: How to Turn a Passion Into a Business
by Riccardo PozzoliCreate your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments. Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.
Create Uniqueness: How to Turn a Passion Into a Business
by Riccardo PozzoliCreate your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments. Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.
Create Your Own ETF Hedge Fund: A Do-It-Yourself ETF Strategy for Private Wealth Management (Wiley Finance #412)
by David FryMany investors are intrigued by the profit potential of today’s hedge funds, but most feel like they’re on the outside looking in, due to the high investment requirements and complexity of these vehicles. Create Your Own ETF Hedge Fund allows you to break down these barriers and effectively operate within this environment. By focusing on the essential approaches of global macro long/short and aggressive growth, this book will help you create a fund that can take advantage of both bullish and bearish conditions across the globe.
Create Your Own ETF Hedge Fund: A Do-It-Yourself ETF Strategy for Private Wealth Management (Wiley Finance #412)
by David FryMany investors are intrigued by the profit potential of today’s hedge funds, but most feel like they’re on the outside looking in, due to the high investment requirements and complexity of these vehicles. Create Your Own ETF Hedge Fund allows you to break down these barriers and effectively operate within this environment. By focusing on the essential approaches of global macro long/short and aggressive growth, this book will help you create a fund that can take advantage of both bullish and bearish conditions across the globe.
Create Your Own Hedge Fund: Increase Profits and Reduce Risks with ETFs and Options (Wiley Trading #221)
by Mark D. WolfingerDiscover a practical trading strategy that combines options and ETFs. Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options and ETFs, the book goes on to describe both investment approaches in great detail providing you with a trading strategy that generates higher returns than buy-and-hold investing -- and allows you to reduce risk by adopting a hedging strategy. Filled with in-depth insights and expert advice, this book is intended for you if you're a sophisticated individual investor or a professional investor, trader, or other money manager looking to update your arsenal of investment tools. Order your copy today!
Created from NAFTA: The Structure, Function and Significance of the Treaty's Related Institutions
by Joseph A. McKinneyThe North American Free Trade Agreement involved much more than simple trade barrier reduction. This volume provides an in-depth examination and analysis of the structure, functions, and performance of the NAFTA institutions from their inception.
Created from NAFTA: The Structure, Function and Significance of the Treaty's Related Institutions
by Joseph A. McKinneyThe North American Free Trade Agreement involved much more than simple trade barrier reduction. This volume provides an in-depth examination and analysis of the structure, functions, and performance of the NAFTA institutions from their inception.
Created in China: How China is Becoming a Global Innovator
by Georges Haour Max Von ZedtwitzUndisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.Companies are the essential engines of the wealth-creation process, particularly in the areas of internet and mobile telecommunications, and firms such as Tencent and Xiaomi are showing clear potential to become major players. Demonstrating strong commitment to the country's relentless progress in the realm of innovation, the Chinese government has encouraged the development of a business environment in which firms can experiment, operate and thrive. Created in China provides an examination of the critical human factors at play, as well as re-assessing some of the metrics traditionally used to describe and measure China's capacity for innovation.As Chinese firms begin to transform the country into a truly global innovator, the emerging patterns of future innovation are identified and reviewed. New and dynamic practices are arising that are recognisably Chinese, yet at the same time capable of competing on the world stage. Following the successes of firms such as Huawei, Haier and Lenovo, a growing number of technology-focused firms are now turning their attention towards markets outside of China – a development that will not only benefit the country but will provide exciting opportunities for businesses throughout the world.
Created in China: How China is Becoming a Global Innovator
by Georges Haour Max Von ZedtwitzUndisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.Companies are the essential engines of the wealth-creation process, particularly in the areas of internet and mobile telecommunications, and firms such as Tencent and Xiaomi are showing clear potential to become major players. Demonstrating strong commitment to the country's relentless progress in the realm of innovation, the Chinese government has encouraged the development of a business environment in which firms can experiment, operate and thrive. Created in China provides an examination of the critical human factors at play, as well as re-assessing some of the metrics traditionally used to describe and measure China's capacity for innovation.As Chinese firms begin to transform the country into a truly global innovator, the emerging patterns of future innovation are identified and reviewed. New and dynamic practices are arising that are recognisably Chinese, yet at the same time capable of competing on the world stage. Following the successes of firms such as Huawei, Haier and Lenovo, a growing number of technology-focused firms are now turning their attention towards markets outside of China – a development that will not only benefit the country but will provide exciting opportunities for businesses throughout the world.
Creating 21st Century Abundance through Public Policy Innovation: Moving Beyond Business as Usual
by William Sarni Greg KochOne of the greatest challenges of the 21st century is the problem of how the public and private sectors can sustain economic development, business growth, social well-being and ecosystem health in the face of accelerating demand for water, energy, and food. "Business as usual" projections of scarcity in water, energy, and food predict a lack of these resources sufficient to sustain economic and business growth as well as an adequate standard of living worldwide. Developments in technology are well documented, but this is the first book to explain the role of innovation in public policy and governance, a topic which is frequently overlooked and often frustrates developments in technology and business. Without innovation in public policy and governance, innovation in technology solutions will face persistent headwinds for adoption. The book showcases these innovations and creates a roadmap of what needs to change to drive economic development, business growth, social wellbeing and ecosystem health in the 21st century.
Creating 21st Century Abundance through Public Policy Innovation: Moving Beyond Business as Usual
by William Sarni Greg KochOne of the greatest challenges of the 21st century is the problem of how the public and private sectors can sustain economic development, business growth, social well-being and ecosystem health in the face of accelerating demand for water, energy, and food. "Business as usual" projections of scarcity in water, energy, and food predict a lack of these resources sufficient to sustain economic and business growth as well as an adequate standard of living worldwide. Developments in technology are well documented, but this is the first book to explain the role of innovation in public policy and governance, a topic which is frequently overlooked and often frustrates developments in technology and business. Without innovation in public policy and governance, innovation in technology solutions will face persistent headwinds for adoption. The book showcases these innovations and creates a roadmap of what needs to change to drive economic development, business growth, social wellbeing and ecosystem health in the 21st century.
Creating a Balanced Scorecard for a Financial Services Organization (Wiley Finance)
by Naresh Makhijani James CreelmanHow to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to ensure accountability, transparency, and risk management in your enterprise. The financial crisis revealed the many shortcomings of the industry, but with this book in hand you can make the most of the mistakes of the past to build a better, stronger business that balances both short- and long-term goals. Rich in the latest theoretical thinking and incorporating case studies that show the balanced scorecard system in action, the book covers both financial and non-financial performance perspectives in one comprehensive volume. Written by two leading practitioners with years of real-life experience, the book is the definitive step-by-step guide to implementing the balanced scorecard throughout your organization, aligning your whole business with your strategic goals. Includes everything you need to improve performance transparency, accountability, governance procedures, risk management, and more for financial services organizations of any kind Packed with expert advice and case studies that show the ideas presented in action Written by leading experts who have successfully implemented the balanced scorecard system in their own companies Accessible and in-depth, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to improve your business.
Creating a Balanced Scorecard for a Financial Services Organization (Wiley Finance)
by Naresh Makhijani James CreelmanHow to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to ensure accountability, transparency, and risk management in your enterprise. The financial crisis revealed the many shortcomings of the industry, but with this book in hand you can make the most of the mistakes of the past to build a better, stronger business that balances both short- and long-term goals. Rich in the latest theoretical thinking and incorporating case studies that show the balanced scorecard system in action, the book covers both financial and non-financial performance perspectives in one comprehensive volume. Written by two leading practitioners with years of real-life experience, the book is the definitive step-by-step guide to implementing the balanced scorecard throughout your organization, aligning your whole business with your strategic goals. Includes everything you need to improve performance transparency, accountability, governance procedures, risk management, and more for financial services organizations of any kind Packed with expert advice and case studies that show the ideas presented in action Written by leading experts who have successfully implemented the balanced scorecard system in their own companies Accessible and in-depth, Creating a Balanced Scorecard for a Financial Services Organization is the book you need to improve your business.
Creating a Brand Identity: A Guide for Designers
by Catharine Slade-BrookingCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Creating a Business
by Jenny van Sten-van't HoffThere is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait. The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
Creating a Business
by Jenny van Sten-van't HoffThere is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait. The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
Creating a Business Plan For Dummies
by Veechi CurtisEverything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.
Creating a Business Plan For Dummies
by Veechi CurtisEverything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.
Creating a Coaching Culture for Managers in Your Organisation (Essential Coaching Skills and Knowledge)
by Dawn Forman Mary Joyce Gladeana McMahonCreating a Coaching Culture for Managers in your Organisation is for managers leaders and coaches interested in extending the practice of coaching to achieve broader organisational outcomes. The book offers a practical approach on how to use coaching strategically to create a culture that supports change, builds leadership capacity, and achieves a high degree of alignment between the goals and aspirations of organisations, and their staff. The authors provide rich case study examples of how coaching has been used in a range of organisations to build capacity, leadership learning, and support new ways of working. Taken together, the chapters provide insight into how organisations can develop a culture that promotes engagement, open and dialogic communication, clarity of expectations, and high performance. This valuable text is a timely contribution to current thinking on leadership, management, and organisation development. It will be of interest to managers, leaders, HR professionals and coaching professionals, as well as students interested in coaching techniques, counsellors, and psychotherapists.
Creating a Coaching Culture for Managers in Your Organisation (Essential Coaching Skills and Knowledge)
by Dawn Forman Mary Joyce Gladeana McMahonCreating a Coaching Culture for Managers in your Organisation is for managers leaders and coaches interested in extending the practice of coaching to achieve broader organisational outcomes. The book offers a practical approach on how to use coaching strategically to create a culture that supports change, builds leadership capacity, and achieves a high degree of alignment between the goals and aspirations of organisations, and their staff. The authors provide rich case study examples of how coaching has been used in a range of organisations to build capacity, leadership learning, and support new ways of working. Taken together, the chapters provide insight into how organisations can develop a culture that promotes engagement, open and dialogic communication, clarity of expectations, and high performance. This valuable text is a timely contribution to current thinking on leadership, management, and organisation development. It will be of interest to managers, leaders, HR professionals and coaching professionals, as well as students interested in coaching techniques, counsellors, and psychotherapists.
Creating a Constitution: Law, Democracy, and Growth in Ancient Athens
by Federica CarugatiA comprehensive account of how the Athenian constitution was created—with lessons for contemporary constitution-buildingWe live in an era of constitution-making. More than half of the world's constitutions have been drafted in the past half-century. Yet, one question still eludes theorists and practitioners alike: how do stable, growth-enhancing constitutional structures emerge and endure? In Creating a Constitution, Federica Carugati argues that ancient Athens offers a unique laboratory for exploring this question. Because the city-state was reasonably well-documented, smaller than most modern nations, and simpler in its institutional makeup, the case of Athens reveals key factors of successful constitution-making that are hard to flesh out in more complex settings.Carugati demonstrates that the institutional changes Athens undertook in the late fifth century BCE, after a period of war and internal strife, amounted to a de facto constitution. The constitution restored stability and allowed the democracy to flourish anew. The analysis of Athens's case reveals the importance of three factors for creating a successful constitution: first, a consensus on a set of shared values capable of commanding long-term support; second, a self-enforcing institutional structure that reflects those values; and, third, regulatory mechanisms for policymaking that enable tradeoffs of inclusion to foster growth without jeopardizing stability.Uniquely combining institutional analysis, political economy, and history, Creating a Constitution is a compelling account of how political and economic goals that we normally associate with Western developed countries were once achieved through different institutional arrangements.
Creating a Constitution: Law, Democracy, and Growth in Ancient Athens
by Federica CarugatiA comprehensive account of how the Athenian constitution was created—with lessons for contemporary constitution-buildingWe live in an era of constitution-making. More than half of the world's constitutions have been drafted in the past half-century. Yet, one question still eludes theorists and practitioners alike: how do stable, growth-enhancing constitutional structures emerge and endure? In Creating a Constitution, Federica Carugati argues that ancient Athens offers a unique laboratory for exploring this question. Because the city-state was reasonably well-documented, smaller than most modern nations, and simpler in its institutional makeup, the case of Athens reveals key factors of successful constitution-making that are hard to flesh out in more complex settings.Carugati demonstrates that the institutional changes Athens undertook in the late fifth century BCE, after a period of war and internal strife, amounted to a de facto constitution. The constitution restored stability and allowed the democracy to flourish anew. The analysis of Athens's case reveals the importance of three factors for creating a successful constitution: first, a consensus on a set of shared values capable of commanding long-term support; second, a self-enforcing institutional structure that reflects those values; and, third, regulatory mechanisms for policymaking that enable tradeoffs of inclusion to foster growth without jeopardizing stability.Uniquely combining institutional analysis, political economy, and history, Creating a Constitution is a compelling account of how political and economic goals that we normally associate with Western developed countries were once achieved through different institutional arrangements.
Creating a Culture of Collaboration: The International Association of Facilitators Handbook (J-B International Association of Facilitators #4)
by Sandy SchumanCollaboration is often viewed as a one-time or project-oriented activity. An increasing challenge is to help organizations incorporate collaborative values and practices in their everyday ways of working. In Creating a Culture of Collaboration, an international group of practitioners and researchers–from Australia, Belgium, Canada, Chile, New Zealand, Northern Ireland, United Kingdom, and the United States–provide proven approaches to creating a culture of collaboration within and among groups, organizations, communities, and societies.
Creating a Culture of Diversity and Inclusiveness in India Inc.: Practitioners Speak (Responsible Leadership and Sustainable Management)
by Kakoli Sen Sujata ShahiThe book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. It strives to bring out a focused approach in connecting “Theory to Practice”. Every chapter delves into a different area and presents real-time practices as well as the challenges and the way forward. The book explains the various levels at which discrimination can occur such as demographic profiles, regional differences, religious alliances, college pedigree, marital status, sexual preferences, physical disability and health differentiation, pregnancy or returning mothers and technology competence. The book cites examples of inclusion from progressive organizations such as ABB India, Marico, TCS, PNB Metlife and Alsthom. Presenting the business case of D&I, the book emphasizes on creating a robust D&I strategy with a road map and alignment through internal and external frameworks as well as periodic audits. The Responsible, Accountable, Consultant and Informed (RACI) matrix is discussed while setting up the D&I analytics framework within the organization. The book also presents the growing role of artificial intelligence tools that can empower employees to participate in the D&I journey of an organization. It shares how tools such as Balloonr, Glint, Organization View, Planbox, Pluto and Waggl have been specially designed to allow employees to anonymously provide ideas and respond to ideas provided by others. Going forward, the D&I practices will have to be more customized than generalized, and this book brings up real evidences to make its point