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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

by Peter Gentsch

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

AI in the Financial Markets: New Algorithms and Solutions (Computational Social Sciences)

by Federico Cecconi

This book is divided into two parts, the first of which describes AI as we know it today, in particular the Fintech-related applications. In turn, the second part explores AI models in financial markets: both regarding applications that are already available (e.g. the blockchain supply chain, learning through big data, understanding natural language, or the valuation of complex bonds) and more futuristic solutions (e.g. models based on artificial agents that interact by buying and selling stocks within simulated worlds).The effects of the COVID-19 pandemic are starting to show their financial effects: more companies in a liquidity crisis; more unstable debt positions; and more loans from international institutions for states and large companies. At the same time, we are witnessing a growth of AI technologies in all fields, from the production of goods and services, to the management of socio-economic infrastructures: in medicine, communications, education, and security. The question then becomes: could we imagine integrating AI technologies into the financial markets, in order to improve their performance? And not just limited to using AI to improve performance in high-frequency trading or in the study of trends. Could we imagine AI technologies that make financial markets safer, more stable, and more comprehensible? The book explores these questions, pursuing an approach closely linked to real-world applications.The book is intended for three main categories of readers: (1) management-level employees of companies operating in the financial markets, banks, insurance operators, portfolio managers, brokers, risk assessors, investment managers, and debt managers; (2) policymakers and regulators for financial markets, from government technicians to politicians; and (3) readers curious about technology, both for professional and private purposes, as well as those involved in innovation and research in the private and public spheres.

AI Investing For Dummies

by Paul Mladjenovic

Winning strategies for investors looking to boost gains with artificial intelligence AI is one of the hottest investment trends on Wall Street. AI Investing For Dummies gives you all the must-know details on how artificial intelligence can benefit investors. You’ll learn how powerful AI can be in helping you make better decisions, identify hidden opportunities, and build wealth in stocks, bonds, commodities, and real estate. This easy-to-understand Dummies guide also covers budgeting, taxes, estates, and planning for college and retirement—all with AI-specific tactics that can improve efficiency, mitigate risk, and level up your portfolio’s performance. You’ll also find all the info you need to sift through and implement the right resources and solutions for you. Understand the benefits and drawbacks of AI investing Debunk the biggest myths about AI investing Get an in-depth analysis of the top AI stocks to watch Learn how to avoid common pitfalls in AI investing Take a peek at the role of AI in shaping the future of finance This is the ideal Dummies resource for consumers and investors who are new to AI and want to wrap their heads around this emerging technology.

AI Investing For Dummies

by Paul Mladjenovic

Winning strategies for investors looking to boost gains with artificial intelligence AI is one of the hottest investment trends on Wall Street. AI Investing For Dummies gives you all the must-know details on how artificial intelligence can benefit investors. You’ll learn how powerful AI can be in helping you make better decisions, identify hidden opportunities, and build wealth in stocks, bonds, commodities, and real estate. This easy-to-understand Dummies guide also covers budgeting, taxes, estates, and planning for college and retirement—all with AI-specific tactics that can improve efficiency, mitigate risk, and level up your portfolio’s performance. You’ll also find all the info you need to sift through and implement the right resources and solutions for you. Understand the benefits and drawbacks of AI investing Debunk the biggest myths about AI investing Get an in-depth analysis of the top AI stocks to watch Learn how to avoid common pitfalls in AI investing Take a peek at the role of AI in shaping the future of finance This is the ideal Dummies resource for consumers and investors who are new to AI and want to wrap their heads around this emerging technology.

AI iQ for a Human-Focused Future: Strategy, Talent, and Culture (Chapman & Hall/CRC Artificial Intelligence and Robotics Series)

by Seth Dobrin

AI iQ for a Human-Focused Future: Strategy, Talent, and Culture offers a pioneering approach to integrating artificial intelligence (AI) and generative AI (GenAI) in business, emphasizing a business strategy first mindset over a technologycentric one.This book challenges the usual hype surrounding AI, advocating for a more realistic perspective. It delves into the evolution of AI, from traditional data science and machine learning to GenAI, all through the lens of strategic business application. Unlike other texts, this book moves away from case studies, favoring practical, real-world advice from extensive field experience. This book presents strategies for creating an environment that not only accepts but thrives on AI, focusing on strategic leadership, talent development, and inclusivity. It highlights crucial roles, such as the Chief AI Officer, and emphasizes the importance of diversity in AI teams. Uniquely, each chapter concludes with key takeaways, offering actionable steps, and implementation tips. This practical approach transforms theoretical concepts into actionable business strategies, providing leaders with the tools to apply AI initiatives effectively in their organizations.This book is more than an informative resource; it’s a practical toolkit for any business leader aiming to navigate the evolving landscape of AI and GenAI, ensuring their organization is prepared for sustainable growth and success in an AI-driven future.

AI iQ for a Human-Focused Future: Strategy, Talent, and Culture (Chapman & Hall/CRC Artificial Intelligence and Robotics Series)

by Seth Dobrin

AI iQ for a Human-Focused Future: Strategy, Talent, and Culture offers a pioneering approach to integrating artificial intelligence (AI) and generative AI (GenAI) in business, emphasizing a business strategy first mindset over a technologycentric one.This book challenges the usual hype surrounding AI, advocating for a more realistic perspective. It delves into the evolution of AI, from traditional data science and machine learning to GenAI, all through the lens of strategic business application. Unlike other texts, this book moves away from case studies, favoring practical, real-world advice from extensive field experience. This book presents strategies for creating an environment that not only accepts but thrives on AI, focusing on strategic leadership, talent development, and inclusivity. It highlights crucial roles, such as the Chief AI Officer, and emphasizes the importance of diversity in AI teams. Uniquely, each chapter concludes with key takeaways, offering actionable steps, and implementation tips. This practical approach transforms theoretical concepts into actionable business strategies, providing leaders with the tools to apply AI initiatives effectively in their organizations.This book is more than an informative resource; it’s a practical toolkit for any business leader aiming to navigate the evolving landscape of AI and GenAI, ensuring their organization is prepared for sustainable growth and success in an AI-driven future.

AI Management System Certification According to the ISO/IEC 42001 Standard: How to Audit, Certify, and Build Responsible AI Systems

by Sid Ahmed Benraouane

The book guides the reader through the auditing and compliance process of the newly released ISO Artificial Intelligence standard. It provides tools and best practices on how to put together an AI management system that is certifiable and sheds light on ethical and legal challenges business leaders struggle with to make their AI system comply with existing laws and regulations, and the ethical framework of the organization.The book is unique because it provides implementation guidance on the new certification and conformity assessment process required by the new ISO Standard on Artificial Intelligence (ISO 42001:2023 Artificial Intelligence Management System) published by ISO in August 2023. This is the first book that addresses this issue.As a member of the US/ISO team who participated in the drafting of this standard during the last 3 years, the author has direct knowledge and insights that are critical to the implementation of the standard. He explains the context of how to interpret ISO clauses, gives examples and guidelines, and provides best practices that help compliance managers and senior leadership understand how to put together the AI compliance system to certify their AI system. The reader will find in the book a complete guide to the certification process of AI systems and the conformity assessment required by the standard. It also provides guidance on how to read the new EU AI Act and some of the U.S. legislations, such as NYC Local Law 144, enacted in July 2023.This is the first book that helps the reader create an internal auditing program that enhances the company’s AI compliance framework. Generative AI has taken the world by storm, and currently, there is no international standard that provides guidance on how to put together a management system that helps business leaders address issues of AI governance, AI structure, AI risk, AI audit, and AI impact analysis. ISO/IEC 42001:2023 is the first international mandatory and certifiable standard that provides a comprehensive and well-integrated framework for the issue of AI governance. This book provides a step-by-step process on how to implement the standard so the AI system can pass the ISO accreditation process.

AI Management System Certification According to the ISO/IEC 42001 Standard: How to Audit, Certify, and Build Responsible AI Systems

by Sid Ahmed Benraouane

The book guides the reader through the auditing and compliance process of the newly released ISO Artificial Intelligence standard. It provides tools and best practices on how to put together an AI management system that is certifiable and sheds light on ethical and legal challenges business leaders struggle with to make their AI system comply with existing laws and regulations, and the ethical framework of the organization.The book is unique because it provides implementation guidance on the new certification and conformity assessment process required by the new ISO Standard on Artificial Intelligence (ISO 42001:2023 Artificial Intelligence Management System) published by ISO in August 2023. This is the first book that addresses this issue.As a member of the US/ISO team who participated in the drafting of this standard during the last 3 years, the author has direct knowledge and insights that are critical to the implementation of the standard. He explains the context of how to interpret ISO clauses, gives examples and guidelines, and provides best practices that help compliance managers and senior leadership understand how to put together the AI compliance system to certify their AI system. The reader will find in the book a complete guide to the certification process of AI systems and the conformity assessment required by the standard. It also provides guidance on how to read the new EU AI Act and some of the U.S. legislations, such as NYC Local Law 144, enacted in July 2023.This is the first book that helps the reader create an internal auditing program that enhances the company’s AI compliance framework. Generative AI has taken the world by storm, and currently, there is no international standard that provides guidance on how to put together a management system that helps business leaders address issues of AI governance, AI structure, AI risk, AI audit, and AI impact analysis. ISO/IEC 42001:2023 is the first international mandatory and certifiable standard that provides a comprehensive and well-integrated framework for the issue of AI governance. This book provides a step-by-step process on how to implement the standard so the AI system can pass the ISO accreditation process.

The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

by Raj Venkatesan Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

AI Meets BI: Artificial Intelligence and Business Intelligence

by Lakshman Bulusu Rosendo Abellera

With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.

AI Meets BI: Artificial Intelligence and Business Intelligence

by Lakshman Bulusu Rosendo Abellera

With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.

AI-ML for Decision and Risk Analysis: Challenges and Opportunities for Normative Decision Theory (International Series in Operations Research & Management Science #345)

by Louis Anthony Cox Jr.

This book explains and illustrates recent developments and advances in decision-making and risk analysis. It demonstrates how artificial intelligence (AI) and machine learning (ML) have not only benefitted from classical decision analysis concepts such as expected utility maximization but have also contributed to making normative decision theory more useful by forcing it to confront realistic complexities. These include skill acquisition, uncertain and time-consuming implementation of intended actions, open-world uncertainties about what might happen next and what consequences actions can have, and learning to cope effectively with uncertain and changing environments. The result is a more robust and implementable technology for AI/ML-assisted decision-making.The book is intended to inform a wide audience in related applied areas and to provide a fun and stimulating resource for students, researchers, and academics in data science and AI-ML, decision analysis, and other closely linked academic fields. It will also appeal to managers, analysts, decision-makers, and policymakers in financial, health and safety, environmental, business, engineering, and security risk management.

AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth

by Erica Orange

A critical discussion of AI as a transformative opportunity for humanity AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination. The author eloquently argues that the essence of human intelligence—our curiosity, critical thinking, empathy, and more—is not only irreplaceable but will become increasingly valuable as AI evolves to take on routine tasks. AI + the New Human Frontier is a clarion call for embedding trust, human oversight and judgement into AI development, ensuring that the technology amplifies our most human capabilities. At a time when the lines between what is real, fake, true and false are becoming more blurred, reliance on human-centric solutions, not just technological ones, will become more critical. Why AI + The New Human Frontier is a must-read: Navigate the Future with Confidence: Prepare yourself for the future with groundbreaking perspectives on the relationship between humans and AI. Find out how to futureproof against the challenges of tomorrow and seize the opportunities presented by technological advancements. Understand how to capitalize on the Potential of AI: Learn how the next generation of AI tools can expand human creativity and intelligence, not diminish it. Discover the crucial role of human oversight in creating AI technologies that enhance our capabilities and work alongside us. Amplify Your Ability to leverage the human advantage: Understand why and how AI's advancement will make human intuition, empathy, and critical thinking more essential than ever. Get insights into how to leverage your most human-centric skills in an AI-driven world. Perfect for business leaders, managers, executives, and professionals navigating the new landscape of technology, AI + The New Human Frontier provides not only a vision of the future but also practical advice on thriving in an AI-enhanced world. Add this book to your library to ensure you're ready for the transformative changes that lie ahead.

AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth

by Erica Orange

A critical discussion of AI as a transformative opportunity for humanity AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination. The author eloquently argues that the essence of human intelligence—our curiosity, critical thinking, empathy, and more—is not only irreplaceable but will become increasingly valuable as AI evolves to take on routine tasks. AI + the New Human Frontier is a clarion call for embedding trust, human oversight and judgement into AI development, ensuring that the technology amplifies our most human capabilities. At a time when the lines between what is real, fake, true and false are becoming more blurred, reliance on human-centric solutions, not just technological ones, will become more critical. Why AI + The New Human Frontier is a must-read: Navigate the Future with Confidence: Prepare yourself for the future with groundbreaking perspectives on the relationship between humans and AI. Find out how to futureproof against the challenges of tomorrow and seize the opportunities presented by technological advancements. Understand how to capitalize on the Potential of AI: Learn how the next generation of AI tools can expand human creativity and intelligence, not diminish it. Discover the crucial role of human oversight in creating AI technologies that enhance our capabilities and work alongside us. Amplify Your Ability to leverage the human advantage: Understand why and how AI's advancement will make human intuition, empathy, and critical thinking more essential than ever. Get insights into how to leverage your most human-centric skills in an AI-driven world. Perfect for business leaders, managers, executives, and professionals navigating the new landscape of technology, AI + The New Human Frontier provides not only a vision of the future but also practical advice on thriving in an AI-enhanced world. Add this book to your library to ensure you're ready for the transformative changes that lie ahead.

AI - The new intelligence in sales: Tools, applications and potentials of Artificial Intelligence

by Livia Rainsberger

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

AI on The Job: Guide to Successful Human-Machine Collaboration

by Andreas Moring

This book is a practical guide to using artificial intelligence with motivated employees in companies and organizations. You will learn what the prerequisites are for people to look forward to productive collaboration with "intelligent machines". Because this is the only way to leverage the full potential of AI. To this end, you will receive an overview of how and where AI can be used in companies and how to identify the right areas of application for AI in your company. The main issue here is the following: which tasks will be taken over by AI in the future and which should continue to be performed by employees. These decisions change processes and tasks and require practical change management and motivation. In this book, you will learn how to motivate and inspire people for these new tasks, so that the steps towards using AI in the work environment can succeed in the best possible way. About the Author: Prof. Dr. Andreas Moring is Professor of Digital Business, Innovation & AI at the International School of Management. He is founder and director of the JuS.TECH Institute for AI and Sustainability, co-founder of the WeGoFive initiative for productive human-AI cooperation and topic sponsor for human-AI cooperation at the Artificial Intelligence Center ARIC in Hamburg. This book is a translation of the original German 1st edition KI im Job by Andreas Moring, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

AI-Powered Bitcoin Trading: Developing an Investment Strategy with Artificial Intelligence

by Eoghan Leahy

Survive and thrive amongst the professional traders using sophisticated cryptocurrency analysis and trading techniques The purpose of this book is to provide a concise yet comprehensive background of some effective methods for analyzing markets and creating fully automated AI-optimized trading systems. The book outlines some easy-to-replicate yet highly effective quant trading techniques that can be used for analyzing asset prices and then apply them to Bitcoin prices, showing how to generate actionable insights from data that can be used to create fully automated trading signals and systems. Big data analytics can be enhanced with artificial intelligence techniques. Back testing and optimization methods are presented with a special emphasis placed on the use of distributed genetic algorithms for parameter optimization. Finally, a case study of a fully automated trend-following trading strategy that leverages artificial intelligence is presented. Bitcoin AlphaBot™ combines human insight with AI-driven optimization to build profit table trend trading strategies.

AI-Powered Bitcoin Trading: Developing an Investment Strategy with Artificial Intelligence

by Eoghan Leahy

Survive and thrive amongst the professional traders using sophisticated cryptocurrency analysis and trading techniques The purpose of this book is to provide a concise yet comprehensive background of some effective methods for analyzing markets and creating fully automated AI-optimized trading systems. The book outlines some easy-to-replicate yet highly effective quant trading techniques that can be used for analyzing asset prices and then apply them to Bitcoin prices, showing how to generate actionable insights from data that can be used to create fully automated trading signals and systems. Big data analytics can be enhanced with artificial intelligence techniques. Back testing and optimization methods are presented with a special emphasis placed on the use of distributed genetic algorithms for parameter optimization. Finally, a case study of a fully automated trend-following trading strategy that leverages artificial intelligence is presented. Bitcoin AlphaBot™ combines human insight with AI-driven optimization to build profit table trend trading strategies.

The AI-Powered Workplace: How Artificial Intelligence, Data, and Messaging Platforms Are Defining the Future of Work

by Ronald Ashri

We are entering the next wave of digital transformation. Artificial intelligence has an ever-increasing significance in our daily lives, and there is no difference when it comes to our workplaces. It is up to you to choose how to utilize these new tools to sharpen your organization’s competitive advantage, improve your team’s well-being, and help your business thrive. In The AI-Powered Workplace, author Ronald Ashri provides a map of the digital landscape to guide you on this timely journey. You’ll understand how the combination of AI, data, and conversational collaboration platforms—such as Slack, Microsoft Teams, and Facebook Workplace—is leading us to a radical shift in how we communicate and solve problems in the modern workplace. Our ability to automate decision-making processes through the application of AI techniques and through modern collaboration tools is a game-changer. Ashri skillfully presents his industry expertise and captivating insights so you have a thorough understanding of how to best combine these technologies with execution strategies that are optimized to your specific needs. The AI-Powered Workplace is an essential technical, cultural, and business handbook that arms you with clear steps to redefine and improve how you get work done. Software is now a proactive workplace partner revolutionizing all aspects of our professional lives from how we collaborate in the digital sphere to the literal physical environments in which we operate our business. This book not only ensures that you do not get left behind, but that you are consistently light years ahead of the pack.What You'll LearnLearn how the introduction of AI-powered applications in the workplace replaces or augments our capabilities and enables activities that were not possible beforeRealize how the combination of AI, data, and messaging platforms (Slack, Microsoft Teams, Skype, WhatsApp) leads to a radical shift in how we communicate, collaborate, and solve problemsDevelop strategies for the digital transformation of organizations through the use of AI-powered applications (from simple chatbots to more complex conversational applications) that operate within messaging environments we use to collaborate with our colleagues dailyKnow the dangers and ethical questions that the introduction of these technologies can cause in the workplace Who This Book is ForProfessionals at all levels interested in learning how AI, conversational platforms, and data can change organizations, including but not limited to team leaders, managers, and CxOs

AI Startup Strategy: A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit

by Adhiguna Mahendra

Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from different verticals have been adopting AI and get real business values out of it. This book guides you through each step, from defining the business need and business model, all the way to registering IP and calculating your AI start-up valuation. You see how to perform market and technology validation, perform lean AI R&D, design AI architecture, AI product development and operationalization. The book also cover building and managing an AI team, along with attracting and keeping business and developer users,Building an Enterprise AI start-up is hard because Enterprise AI is an effort to build applications to mimic human intelligence to solve business problems. Hence it has a different challenge from building traditional non-AI applications, such as scouting, recruiting and managing AI talents; designing the most cost-efficient and scalable Enterprise AI; or establishing the best practice to operationalize AI in productionAs we are in the dawn of the AI-first product wave, AI-powered products for enterprises will be created for many years to come and AI Startup Strategy is the one-stop guide for it.What You'll LearnMatch customer’s expectation VS technical feasibilityJustify business values and ROI for customersReview the best business models for high valuation enterprise AI start-upsDesign an AI product that gives a satisfactory experience for the userRegister and value AI IP Who This Book is For Startup Founders, Product Managers, Software Architects/Lead Engineers, Executives

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

by Katie King

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

AI System Support for Conceptual Design: Proceedings of the 1995 Lancaster International Workshop on Engineering Design, 27–29 March 1995

by John E. E. Sharpe

It is well-known that some 85% of the resources necessary to design and bring to market a product are committed by decisions taken in the first 10% of the design activity. This together with the wish to reduce further the time-to-market of high quality innovative products has increased the need for computer support at the conceptual design stage of the engineering design process life-style. This proceedings firmly focuses on the continuing research into new uses of Artificial Intelligence (AI) during the conceptual design process. It shows how novel applications of AI may be integrated with aspects of solid modelling, simulation optimisation and multiple criterion decision- making. A particular emphasis is placed on the use of AI methods in the overall design of products from major Civil Engineering structures to Consumer Electronics.

AI Technologies for Information Systems and Management Science: Proceedings of 6th International Conference on Information Systems and Management Science (ISMS) 2023 - Volume 1 (Lecture Notes in Networks and Systems #1071)

by Lalit Garg Nishtha Kesswani Imene Brigui Bhupesh Kr. Dewangan R. N. Shukla Dilip Singh Sisodia

This book explores the integration of artificial intelligence into various facets of information systems and management. It delves into machine learning, natural language processing, and computer vision applications, illustrating how these technologies revolutionize decision-making, optimization, and data analysis. Through case studies and theoretical frameworks, the book elucidates the transformative potential of AI in enhancing organizational efficiency and strategic planning, making it an essential reading for professionals and researchers navigating the intersection of AI and business. This book also highlights the efforts to build ethical norms and frameworks for AI adoption in MIS, as well as data privacy and security considerations.

AICPA Professional Standards 2019 (AICPA)

by AICPA

Updated as of July 1, 2019, this two-volume set is a comprehensive source of professional standards and interpretations issued by the AICPA, such as auditing and attestation, accounting and review services pronouncements, along with the AICPA Code of Professional Conduct and Bylaws. Standards and related interpretations, to help you apply the standards in specific circumstances, are arranged by subject with amendments noted, superseded portions deleted, and conforming changes reflected. New to this edition: Statement on Auditing Standards (SAS) No. 134, Auditor Reporting and Amendments, Including Amendments Addressing Disclosures in the Audit of Financial Statements SAS No. 135, Omnibus Statement on Auditing Standards—2019 SAS No. 136, Forming an Opinion and Reporting on Financial Statements of Employee Benefit Plans Subject to ERISA SAS No. 137, The Auditor's Responsibilities Relating to Other Information Included in Annual Reports Statement on Standards for Forensic Services No. 1, Statement on Standards for Forensic Services

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