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Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy
by Peter Navarro"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature." —Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel " Always a Winner is an important and timely guide to thriving in challenging economic times. Prof. Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea-leaves to anticipate business cycles. His "Master Cyclist" credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas." —Mark Greene, Ph.D, Chief Executive Officer, FICO (Fair Isaac Corp.) "Navarro’s Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf." —Mark Zandi, Chief Economist and Cofounder of Moody’s Economy.com "Always a Winner is required reading for every entrepreneur, money manager, and independent investor hoping to outperform the market and retire one day." —Mark T. Brookshire, Founder of StockTrak.com and WallStreetSurvivor.com " Navarro’s wealth of real world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must read!" —Lakshman Achuthan, Managing Director, Economic Cycle Research Institute Why recessions are far more dangerous than any 10 competitors Most companies make a lot of money during economic expansions-and lose a lot of money during recessions. That is the way it has always been. That is the way it need not always be. This book will show you how to "always be a winner" over the course of the entire business cycle-not just when economic times are good. To do this job, this book will arm you with all the strategies and tactics and forecasting tools you will need to profitably manage your organization through the business cycle seasons-from the best of boom times to the worst of recessionary times. In this book, you will learn to Forecast movements and key recessionary turning points in the business cycle Implement a set of powerful "battle-tested" strategies over the course of the business cycle Rebuild your organization with a strategic business cycle orientation and thereby make it much more recession-resistant and resilient over the longer term The forecasting tools and management strategies revealed in this book have been developed over the last five years by the author-the world's leading expert on managing the business cycle for competitive advantage. By learning to strategically manage the business cycle, your organization will be able to create a powerful competitive and sustainable advantage over its rivals and thereby find the grail sought by every executive team in the world-superior financial performance. In this way, Always a Winner provides you with the in-depth insight and practical advice you need to help your company survive and thrive in the increasingly risky conditions of the 21st century.
Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy
by Peter Navarro"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature." —Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel " Always a Winner is an important and timely guide to thriving in challenging economic times. Prof. Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea-leaves to anticipate business cycles. His "Master Cyclist" credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas." —Mark Greene, Ph.D, Chief Executive Officer, FICO (Fair Isaac Corp.) "Navarro’s Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf." —Mark Zandi, Chief Economist and Cofounder of Moody’s Economy.com "Always a Winner is required reading for every entrepreneur, money manager, and independent investor hoping to outperform the market and retire one day." —Mark T. Brookshire, Founder of StockTrak.com and WallStreetSurvivor.com " Navarro’s wealth of real world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must read!" —Lakshman Achuthan, Managing Director, Economic Cycle Research Institute Why recessions are far more dangerous than any 10 competitors Most companies make a lot of money during economic expansions-and lose a lot of money during recessions. That is the way it has always been. That is the way it need not always be. This book will show you how to "always be a winner" over the course of the entire business cycle-not just when economic times are good. To do this job, this book will arm you with all the strategies and tactics and forecasting tools you will need to profitably manage your organization through the business cycle seasons-from the best of boom times to the worst of recessionary times. In this book, you will learn to Forecast movements and key recessionary turning points in the business cycle Implement a set of powerful "battle-tested" strategies over the course of the business cycle Rebuild your organization with a strategic business cycle orientation and thereby make it much more recession-resistant and resilient over the longer term The forecasting tools and management strategies revealed in this book have been developed over the last five years by the author-the world's leading expert on managing the business cycle for competitive advantage. By learning to strategically manage the business cycle, your organization will be able to create a powerful competitive and sustainable advantage over its rivals and thereby find the grail sought by every executive team in the world-superior financial performance. In this way, Always a Winner provides you with the in-depth insight and practical advice you need to help your company survive and thrive in the increasingly risky conditions of the 21st century.
Always Ahead im Marketing: Offensiv, digital, strategisch
by Silke Bartsch Christian BlümelhuberHochkarätige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick für Innovationen und der Antizipation von latenten Kundenbedürfnissen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwürfe vor und setzen Impulse für die Zukunft des Marketing.Festschrift für Prof. Dr. Anton Meyer
Always Day One: How the Tech Titans Stay on Top
by Alex KantrowitzAt Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.'Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.
Always Making Progress: The Fundamentals of Continuous Improvement for the Process Industry
by Ian MaddenThis book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a “way of life” and a defining feature of the culture of the organization. The readers of this book are seeking solutions to such pressing issues as: • Elimination of accidents and near misses. • Reducing customer complaints. • Improving customer delivery performance. • Introducing new products. • Improving staff productivity. • Removing costs to meet the budget. • Dealing with absence and poor morale. • Improving staff retention. This book provides them with guidance on how to address issues in these areas in a way that enables improvements to be realized quickly but not at the expense of a long-term goal of a sustainable Continuous Improvement culture. In addition, this book presents the implementation of CI as a cyclical journey with no endpoint. The stages are ordered in a sequence that enables the reader to get started in their area of the company and build up the elements without the need for an overall organizational strategy at the beginning. Continuous Improvement is a vast subject with many takes on principles, approaches, and tools. This book is about how all the fundamentals of these areas fit together and, as such, covers only some of them. However, within the bibliography, I have signposted the books that have guided me during my career and which go into the principles, approaches, and tools further.
Always Making Progress: The Fundamentals of Continuous Improvement for the Process Industry
by Ian MaddenThis book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a “way of life” and a defining feature of the culture of the organization. The readers of this book are seeking solutions to such pressing issues as: • Elimination of accidents and near misses. • Reducing customer complaints. • Improving customer delivery performance. • Introducing new products. • Improving staff productivity. • Removing costs to meet the budget. • Dealing with absence and poor morale. • Improving staff retention. This book provides them with guidance on how to address issues in these areas in a way that enables improvements to be realized quickly but not at the expense of a long-term goal of a sustainable Continuous Improvement culture. In addition, this book presents the implementation of CI as a cyclical journey with no endpoint. The stages are ordered in a sequence that enables the reader to get started in their area of the company and build up the elements without the need for an overall organizational strategy at the beginning. Continuous Improvement is a vast subject with many takes on principles, approaches, and tools. This book is about how all the fundamentals of these areas fit together and, as such, covers only some of them. However, within the bibliography, I have signposted the books that have guided me during my career and which go into the principles, approaches, and tools further.
Always On: Digital Brand Strategy in a Big Data World
by Arve Peder ØverlandWhere do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!
Always On: Digital Brand Strategy in a Big Data World
by Arve Peder ØverlandWhere do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!
Always-On Business: Aligning Enterprise Strategies and IT in the Digital Age (Progress in IS)
by Nijaz Bajgorić Lejla Turulja Amra AlagićModern business relies heavily on information technology. This book presents a new “always-on” business model for the digital age, one based on three interrelated components: a business model, an IT capability model, and an always-on information system model. In addition, it develops an implementation framework for the new model by identifying business-critical continuous computing information technologies as implementation drivers.The model proposed in this book reveals the critical role of business continuity management in ensuring business continuity even when operations are unaffected by any disasters. Using empirical survey data, PLS-SEM (Partial Least Squares - Structural Equation Modeling) combined with mediation analysis are used to test the model and hypotheses.The book is chiefly intended for students in Business Administration/Management degree programs and business leaders whose work involves addressing issues such as organizational performance, IT capability, enterprise information systems, IT management, business continuity management, disaster recovery management, risk management, IT auditing, and compliance.
Always under Pressure: A History of North Thames Gas since 1949
by Malcolm E. FalkusThis non-technical, readable book traces the history of North Thames Gas from the nationalization of the gas industry in 1949 until privatization in 1986, a period which saw the industry change form a position in the 1950s where its survival was threatened.
Amartya Sen and Rational Choice: The Concept of Commitment (Routledge INEM Advances in Economic Methodology)
by Mark S. PeacockAre human beings motivated exclusively by self-interest? The orthodox theory of rational choice in economics thinks that they are. Amartya Sen disagrees, and his concept commitment is central to his vision of an alternative to mainstream rational choice theory. This book examines commitment as it has evolved in Sen's critique of orthodox rational choice theory. The in-depth focus on commitment reveals subtleties in the concept itself as well as in its relationships with other concepts which Sen develops in his critique of rational choice theory, for example preference, sympathy, weakness of will, agency, personhood, social norms, rights, self-welfare goal and self-goal choice. The book provides a comprehensive understanding of commitment and offers novel interpretations of the term as a way of strengthening its plausibility. Broadly in support of Sen’s conceptualization of rational choice, the book nevertheless reveals ambiguities and weaknesses in Sen’s conceptual framework, and it reformulates Sen’s concepts when doing so strengthens the claims he makes. The book also engages with critics of Sen and argues for the importance of commitment as a component in the theory of rational choice.
Amartya Sen and Rational Choice: The Concept of Commitment (Routledge INEM Advances in Economic Methodology)
by Mark S. PeacockAre human beings motivated exclusively by self-interest? The orthodox theory of rational choice in economics thinks that they are. Amartya Sen disagrees, and his concept commitment is central to his vision of an alternative to mainstream rational choice theory. This book examines commitment as it has evolved in Sen's critique of orthodox rational choice theory. The in-depth focus on commitment reveals subtleties in the concept itself as well as in its relationships with other concepts which Sen develops in his critique of rational choice theory, for example preference, sympathy, weakness of will, agency, personhood, social norms, rights, self-welfare goal and self-goal choice. The book provides a comprehensive understanding of commitment and offers novel interpretations of the term as a way of strengthening its plausibility. Broadly in support of Sen’s conceptualization of rational choice, the book nevertheless reveals ambiguities and weaknesses in Sen’s conceptual framework, and it reformulates Sen’s concepts when doing so strengthens the claims he makes. The book also engages with critics of Sen and argues for the importance of commitment as a component in the theory of rational choice.
Amartya Sen's Capability Approach: Theoretical Insights and Empirical Applications (Studies in Choice and Welfare)
by Wiebke KuklysKuklys examines how Nobel Prize-winning economist Amartya Sen’s approach to welfare measurement can be put in practice for poverty and inequality measurement in affluent societies such as the UK. Sen argues that an individual’s welfare should not be measured in terms of her income, but in terms what she can actually do or be, her capabilities. In Chapters 1 and 2, Kuklys describes the capability approach from a standard welfare economic point of view and provides a comprehensive literature review of the empirical applications in this area of research. In the remaining chapters, novel econometric techniques are employed to operationalise the concepts of functionings and capability to investigate inequality and poverty in terms of capability in the UK. Kuklys finds that capability measurement is always a useful complement to traditional monetary analysis, and particularly so in the case of capability-deprived disabled individuals.
The Amazing Adventures of Working Girl: Real-Life Career Advice You Can Actually Use
by Karen BurnsA useful and fun book for any woman who has ever wanted, needed, lost, quit, hated, or loved a job. "Working Girl” (a.k.a. Karen Burns) has held a total of 59 jobs (so far), including housekeeper, cigarette girl, paper "boy”, model, ditch-digger, bank teller, editor, brochure writer, artist, and corporate drone. She made mistakes along the way, but extracted one important lesson from each job she has held. Working Girl now shares her hard-earned wisdom for the modern working woman with this series of 59 humorous yet practical vignettes, including guidance on: Risk-taking and why it's good How to build self-confidence Tips for managing your boss When you're not appreciated Causes and cures for burnout Balancing baby and boss When it's time to say adieuand 52 more!Whimsically illustrated with Working Girl cartoons, this is a fun, accessible advice book that deals with the real issues that are on the minds of working women (and not just those who are striving for the corner office!). No matter where a girl finds herself on the job ladder (from the bottom to the top), she'll find that The Amazing Adventures of Working Girl will give her both perspective and a plan for success.
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
by C. C. ChapmanWork hard, be kind, and amazing things will happen Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this book demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this book details how to begin the self-improvement journey. Explains how to cope with the situation you are currently in, and how to make the most of it until you can break free Shares exercises and practices that can help define your goals and how to set realistic tasks to reach them Helps you to navigate the seas of doubters and obstacles to get to where you want to be Ensures that you help others, once you have reached your goals Each of us has different goals in life, but everyone wants to succeed, and have as much fun as possible along the way. Amazing Things Will Happen shows how to get on this path to success.
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
by C. C. ChapmanWork hard, be kind, and amazing things will happen Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this book demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this book details how to begin the self-improvement journey. Explains how to cope with the situation you are currently in, and how to make the most of it until you can break free Shares exercises and practices that can help define your goals and how to set realistic tasks to reach them Helps you to navigate the seas of doubters and obstacles to get to where you want to be Ensures that you help others, once you have reached your goals Each of us has different goals in life, but everyone wants to succeed, and have as much fun as possible along the way. Amazing Things Will Happen shows how to get on this path to success.
Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
by Natalie Berg Miya KnightsThe retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.
Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
by Natalie Berg Miya KnightsAmazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Amazon EC2 Cookbook
by Sekhar Reddy Aurobindo SarkarOver 40 hands-on recipes to develop and deploy real-world applications using Amazon EC2 About This Book • Design and build applications using Amazon EC2 and a range of supporting AWS tools • Find highly effective solutions to your AWS Cloud-based application development, deployment, and infrastructural issues • A comprehensive set of recipes to implement your product's functional and non-functional requirements Who This Book Is For This book is targeted at Cloud-based developers who have prior exposure to AWS concepts and features. Some experience in building small applications and creating some proof-of-concept applications is required. What You Will Learn • Select and configure the right EC2 instances • Create, configure, and secure a Virtual Private Cloud • Create an AWS CloudFormation template • Use AWS Identity and Access Management to secure access to EC2 instances • Configure auto-scaling groups using CloudWatch • Choose and use the right data service such as SimpleDB and DynamoDB for your cloud applications • Access key AWS services using client tools and AWS SDKs • Deploy AWS applications using Docker containers In Detail Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides flexible and resizable compute capacity in the cloud. The main purpose of Amazon EC2 is to make web-scale cloud computing easier for the developers. It offers developers and companies the raw building blocks like load balancers, object stores and virtual machines running on general hardware (that is, Amazon runs a multitude of hardware components but presents them as a generic utility to its users) with accessible APIs in order to create scalable software products This book covers designing, developing, and deploying scalable, highly available, and secure applications on the AWS platform. By following the steps in the recipes, you will be able to effectively and systematically resolve issues related to development, deployment, and infrastructure for enterprise-grade cloud applications or products. This book starts with helping you choose and configure the right EC2 instances to meet your application-specific requirements. The book then moves on to creating a CloudFormation template and will teach you how to work with stacks. You will then be introduced to using IAM services to configure users, groups, roles, and multi-factor authentication. You will also learn how to connect AD to AWS IAM. Next, you will be using AWS data services and accessing other AWS services including Route 53, Amazon S3, and AWS SES (Amazon Simple Email Service). Finally, you will be deploying AWS applications using Docker containers. Style and approach This book contains a rich set of recipes that cover not only the full spectrum of real-world cloud application development using Amazon EC2, but also the services and security of the applications. The book contains easy-to-follow recipes with step-by-step instructions to leverage EC2 within your applications.
Amazon Fargate Quick Start Guide: Learn How To Use Aws Fargate To Run Containers With Ease
by Deepak VoraAWS Fargate allows you to run containers without having to manage servers or clusters. It lets you focus on designing and building your applications without managing the infrastructure. The book will explain what Fargate is and the benefits of using Fargate launch type. It will teach you about using Fargate with a load balancer, an ECS CLI, and CloudWatch logs.
Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler
by Christian Stummeyer Benno KöberDieses Buch unterstützt Hersteller und Händler, die für sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden können. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die nötige Aufmerksamkeit. Dies gilt nicht nur für den B2C-Markt, sondern auch im B2B-Umfeld, für das das Unternehmen aus Seattle unter Amazon Business die Möglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie „Amazon – ja oder nein?“ oder „Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?“ sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite über relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten.Die ThemenAmazon verstehen und passgenaue Strategien entwickelnExemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B)Optimierung der ProduktdetailseitenEinsatz von Amazon Sponsored AdsProduktbewertungen auf AmazonGesetzliche Anforderungen und Amazon-RichtlinienLogistikkompetenz als wesentlicher TreiberProdukt- und Markenschutz auf AmazonAmazon Readiness: Prozesse, Systeme und Organisation für Profitabilität und SkalierbarkeitDas Ökosystem rund um AmazonB2B- und B2C-Fallstudien„Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen für Handel und Industrie. Deshalb kommt „Amazon für Entscheider“ zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Möglichkeiten gleichermaßen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjähriger Erfahrung schärfen den Blick auf Amazon.“Jochen Krisch, excitingcommerce.deAus dem InhaltTEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELNAmazons Masterplan (Christian Stummeyer)Das Prinzip Amazon (Benno Köber)Der E-Commerce-Treiberbaum beim Vertrieb über den Amazon Marketplace (Christian Stummeyer)Entwicklung einer Amazon-Strategie (Ralph Ch. Hübner)Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hübner)TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIERENOptimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszyński)Strategische Grundlagen für den Einsatz von Amazon Sponsored Ads (Adrian Jaroszyński)Produktbewertungen auf Amazon: Relevanz und Handlungsfelder für Unternehmen (Christian Driehaus)Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf über den Amazon Marketplace (Sabine Heukrodt-Bauer)Logistik als wesentlicher Treiber des Erfolgs für und mit Amazon (Oliver Lucas)Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel)Fulfillment by Amazon (Benno Köber)Amazon Business für den B2B-Markt (Lennart Paul)Produkt und Markenschutz auf Amazon (Jochen Schäfer)Das Ökosystem rund um Amazon (Benno Köber)TEIL III. FALLSTUDIENVom Amazon Pure Player zum Multi-Channel: Fahrradzubehör von AARON (Hans Mina) Selle
Ambani: அம்பானி
by என். சொக்கன்"இந்தியாவில் தொழில்முனைவோராக விரும்புபவர்களுக்கெல்லாம் முக்கிய ஆதர்சமாகத் திகழ்பவர் திருபாய் அம்பானி. மிகச் சாதாரணப் பின்னணியிலிருந்து தொடங்கி படிப்படியாக முன்னேறி ரிலையன்ஸ் எனும் மாபெரும் சாம்ராஜ்ஜியத்தை உருவாக்கியவர் திருபாய் அம்பானி. துணிமணி வியாபாரத்திலிருந்து ஆரம்பித்து, அதன்பின் துணிகளைத் தயாரித்து, பின் பாலியெஸ்டர் வியாபாரம், பாலியெஸ்டர் உற்பத்தி, அதன்பின் பாலியெஸ்டர் உற்பத்திக்கான மூலப்பொருள்களை உருவாக்குவது, அந்த மூலப்பொருள்களின் ஆதாரமான பெட்ரோலிய சுத்திகரிப்பு, அங்கிருந்து பெட்ரோலையே தரையிலிருந்தும், கடலுக்கு அடியிலும் தோண்டுவது என்று படிப்படியாக, பார்த்துப் பார்த்து தன் தொழிற்சாலைகளைக் கட்டியவர். அம்பானி 70 mm அளவுக்கு விரிந்த திரையில் கனவு கண்டார். பிரம்மாண்டமாக மட்டுமே யோசித்தார். அதன் விளைவுதான் இன்று ரிலையன்ஸ் இந்தியாவிலேயே மிகப்பெரிய தனியார் நிறுவனமாக உள்ளது. ஆனால் இத்தனையும் அதிர்ஷ்டத்தால் வந்ததல்ல. உழைப்பால், தைரியத்தால், முயற்சியால் வந்தது. அதே சமயம் காலத்துக்குத் தகுந்தாற்போல அரசுகளையும் அதிகாரிகளையும் தனக்குச் சாதகமாக வளைத்துக் கொள்வதன் மூலமும் அரசு உத்தரவுகளை தன் வசதிக்கேற்றவாறு புரிந்துகொள்வதன் மூலமும் அம்பானி தன் நிறுவனத்தை வளர்த்தார். அம்பானி, தன்னை எதிர்ப்பவர்களை அவர்களது ஆயுதங்களைக் கொண்டே மழுங்கடித்தார். இன்றைய காலகட்டத்தில் திருபாய் அம்பானியின் சில செயல்கள் நமக்கு ஏற்புடையதாக இருக்காது. ஆனால் அவரது விடாமுயற்சி, தன்னம்பிக்கை, இந்தியா மீதான பற்று, சக ஊழியர்கள் மீதான மரியாதை, தொழில் மீதான ஆழ்ந்த பக்தி ஆகியவை இன்றைக்கும் நம் அனைவருக்கும் வழிகாட்டக் கூடியவை. இந்தப் புத்தகம் அம்பானியின் வாழ்க்கை வரலாறு மட்டுமல்ல, கடந்த நாற்பதாண்டுகளில் இந்தியாவின் தொழில்துறையின் வரலாறும் இதில் அடங்கியிருக்கிறது. எந்தவொரு சுய முன்னேற்ற நூலைக் காட்டிலும் பன்மடங்கு அதிகமான பலனை இந்தப் புத்தகத்தினைப் படிப்பதன் மூலம் ஒருவர் அடைய முடியும். இது நிஜமான வாழ்க்கை, வெறும் ஏட்டுச் சுரைக்காய் அல்ல." கிழக்கு பதிப்பகம் | Kizhakku pathippagam
Ambassador at Large: Diplomat Extraordinary
by Lee H. BurkeA mbassador at Large: Diplomat Extraordinary is a welcome contri bution to the literature on contemporary diplomacy, and is especially relevant to the conduct of United States foreign relations. Concomitant with pressures to escalate the level of diplomatic representation and negotiation, the Ambassador at Large, a recent innovation in the American diplomatic hierarchy, may play an increasingly important role. Should other governments follow the American lead by creating similar offices, a new, flexible layer of diplomatic relations may be added to the four which currently are most widely used, namely, the summit, the ministerial, the traditional professional, and the technical strata. Diplomacy may be defined as the international political process whereby political entities - mostly the recognized members of the fami ly of nations, but also emergent states, international and supranational organizations, and a few special entities like the Vatican - conduct their official relations with one another in the international environ ment. Like other human and societal processes, it is astatic and in the course of time experiences significant changes. It has expanded to meet the needs of a rapidly proliferating community of nations and it has been adapted to the growing complex of international concerns and interactions. Scientific and technological changes have created new problems and revolutionized methods of diplomatic communication and transportation. These developments have both intensified the needs and enriched the potentialities of the diplomatic process. Throughout history doubtless each major, permeative modification in diplomatic practice has produced a so-called "new diplomacy.
Ambiance, Tourism and the City (ISSN)
by Iñigo Sánchez-Fuarros Daniel Paiva Daniel Malet CalvoAmbiance, Tourism and the City considers how tourism and urban development affect the lived ambiances of contemporary cities around the world. As most of the existing literature on sensory atmospheres says little about the intersection between tourism and atmospheric production, this book affirms the centrality of the notion of ambiance as a mode of inquiry into the making and remaking of urban places for tourist consumption. The book takes the reader into the sensory worlds of a traditional Italian marketplace, a jungle park in Kuala Lumpur, a slum in the Colombian city of Medellín, or the "sun and sand" tourism destinations in Southern Spain, among other case studies. It offers new insights into the impact of tourism on the urban environment from multidisciplinary perspectives and a wide range of geographical regions across Europe, North America, Asia, and South America. Through these contemporary case studies, the book further deepens our understanding of the ways in which "ambiances" and "atmospheres" pervade the physical regeneration and sensory transformation of contemporary tourist destinations. Conversely, this book offers insights on the effects of tourism on everyday urban experience.By bringing together a diverse group of scholars and case studies to present a global perspective on the atmospheric production of the tourist city, this book is to serve as a valuable reference tool for researchers and undergraduate and postgraduate students with an interest in urban ambiances, tourism, cultural geography, and urban planning.
Ambiance, Tourism and the City (ISSN)
Ambiance, Tourism and the City considers how tourism and urban development affect the lived ambiances of contemporary cities around the world. As most of the existing literature on sensory atmospheres says little about the intersection between tourism and atmospheric production, this book affirms the centrality of the notion of ambiance as a mode of inquiry into the making and remaking of urban places for tourist consumption. The book takes the reader into the sensory worlds of a traditional Italian marketplace, a jungle park in Kuala Lumpur, a slum in the Colombian city of Medellín, or the "sun and sand" tourism destinations in Southern Spain, among other case studies. It offers new insights into the impact of tourism on the urban environment from multidisciplinary perspectives and a wide range of geographical regions across Europe, North America, Asia, and South America. Through these contemporary case studies, the book further deepens our understanding of the ways in which "ambiances" and "atmospheres" pervade the physical regeneration and sensory transformation of contemporary tourist destinations. Conversely, this book offers insights on the effects of tourism on everyday urban experience.By bringing together a diverse group of scholars and case studies to present a global perspective on the atmospheric production of the tourist city, this book is to serve as a valuable reference tool for researchers and undergraduate and postgraduate students with an interest in urban ambiances, tourism, cultural geography, and urban planning.