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An Analysis of Theodore Levitt's Marketing Myopia (The Macat Library)

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

Analysis of Thin-Walled Beams (Solid Mechanics and Its Applications #257)

This book presents a comprehensive introduction to an advanced beam theory applicable to thin-walled beams of rectangular and arbitrarily-shaped cross-sections. Furthermore, it describes a unique beam-based approach to handling joint structures consisting of thin-walled beams, compiled here for the first time.This higher-order beam theory (HoBT), developed by the authors over the past two decades, uses more than six degrees of freedom (DOFs) in contrast to the classical theories, which use only six DOFs. The additional degrees of freedom describe sectional deformations such as warping and distortion. This book presents a novel systematic procedure to derive the sectional deformations analytically for rectangular cross-sections and numerically for arbitrarily-shaped cross-sections. This book is a must for structural/mechanical engineers who wish to understand and design structures involving thin-walled beams.

An Analysis of Thomas Piketty's Capital in the Twenty-First Century (The Macat Library)

Thomas Piketty is a fine example of an evaluative thinker. In Capital in the Twenty-First Century, he not only provides detailed and sustained explanations of why he sees existing arguments relating to income and wealth distribution as flawed, but also gives us very detailed evaluations of the significance of a vast amount of data explaining why incomes is distributed in the ways it is. As Piketty stresses, “the distribution question… deserves to be studied in a systematic and methodical fashion.” This stress on evaluating the significance of data leads him to focus on the central evaluative questions, and look in turn at the acceptability, relevance, and adequacy of existing justifications for the unequal distribution of wealth. In doing so, Piketty applies his understanding of the data to answering the deeply important question of what political structures and what policies are necessary to move us towards a more equal society. Piketty’s evaluation of the data supports his argument that inequality cannot be depended on to reduce over time: indeed, without government intervention, it is highly likely to increase. In addition, he evaluates international data to argue that poor countries do not necessarily become less poor as a result of foreign investment. This strong emphasis on the interrogation of data, rather than building mathematical models that are divorced from data, is a defining feature of Piketty’s work.

An Analysis of Thomas Piketty's Capital in the Twenty-First Century (The Macat Library)

Thomas Piketty is a fine example of an evaluative thinker. In Capital in the Twenty-First Century, he not only provides detailed and sustained explanations of why he sees existing arguments relating to income and wealth distribution as flawed, but also gives us very detailed evaluations of the significance of a vast amount of data explaining why incomes is distributed in the ways it is. As Piketty stresses, “the distribution question… deserves to be studied in a systematic and methodical fashion.” This stress on evaluating the significance of data leads him to focus on the central evaluative questions, and look in turn at the acceptability, relevance, and adequacy of existing justifications for the unequal distribution of wealth. In doing so, Piketty applies his understanding of the data to answering the deeply important question of what political structures and what policies are necessary to move us towards a more equal society. Piketty’s evaluation of the data supports his argument that inequality cannot be depended on to reduce over time: indeed, without government intervention, it is highly likely to increase. In addition, he evaluates international data to argue that poor countries do not necessarily become less poor as a result of foreign investment. This strong emphasis on the interrogation of data, rather than building mathematical models that are divorced from data, is a defining feature of Piketty’s work.

An Analysis of Thomas Robert Malthus's An Essay on the Principle of Population (The Macat Library)

Thomas Robert Malthus’ 1798 Essay on the Principle of Population helped change the direction of economics, politics, and the natural sciences with its reasoning and problem solving. The central topic of the essay was the idea, extremely prevalent in the 18th and 19th centuries, that human society was in some way perfectible. According to many thinkers of the time, mankind was on a course of steady improvement with advances set to continuously improve society and life for all. Malthus was a skeptic on this point, and, in a clear example of the skill of reasoning, set about constructing and marshalling a strong argument for a less optimistic view. Central to his argument were the laws of population growth and their relationship to growth in agricultural production; in his view the former would always outstrip the latter. This provided a strong argument that society was limited by finite resources – a closely reasoned argument that continues to influence economists, politicians and scientists today, as well as environmental movements. While Malthus’ proposed solutions have been less influential, they remain an excellent example of problem solving, offering a range of answers to the problem of population growth and finite resources.

An Analysis of Thomas Robert Malthus's An Essay on the Principle of Population (The Macat Library)

Thomas Robert Malthus’ 1798 Essay on the Principle of Population helped change the direction of economics, politics, and the natural sciences with its reasoning and problem solving. The central topic of the essay was the idea, extremely prevalent in the 18th and 19th centuries, that human society was in some way perfectible. According to many thinkers of the time, mankind was on a course of steady improvement with advances set to continuously improve society and life for all. Malthus was a skeptic on this point, and, in a clear example of the skill of reasoning, set about constructing and marshalling a strong argument for a less optimistic view. Central to his argument were the laws of population growth and their relationship to growth in agricultural production; in his view the former would always outstrip the latter. This provided a strong argument that society was limited by finite resources – a closely reasoned argument that continues to influence economists, politicians and scientists today, as well as environmental movements. While Malthus’ proposed solutions have been less influential, they remain an excellent example of problem solving, offering a range of answers to the problem of population growth and finite resources.

Analysis of Urban Growth and Sprawl from Remote Sensing Data (Advances in Geographic Information Science)

This book provides a comprehensive discussion on urban growth and sprawl, and how they can be analyzed using remote sensing imageries. It compiles views of numerous researchers that help in understanding the urban growth and sprawl; their patterns, process, causes, consequences, and countermeasures; how remote sensing data and geographic information system techniques can be used in mapping, monitoring, measuring, analyzing, and simulating the urban growth and sprawl and what are the merits and demerits of available methods and models. This book will be of value for the scientists and researchers engaged in urban geographic research, especially using remote sensing imageries. This book will serve as a rigours literature review for them. Post graduate students of urban geography or urban/regional planning may refer this book as additional studies. This book may help the academicians for preparing lecture notes and delivering lectures. Industry professionals may also be benefited from the discussed methods and models along with numerous citations.

Analysis und Lineare Algebra: Eine Einführung für Wirtschaftswissenschaftler (BA KOMPAKT)

Analysis und Lineare Algebra: Eine Einführung für Wirtschaftswissenschaftler (BA KOMPAKT)

The Analytic Hierarchy Process: Applications and Studies

Management science is a di scipl ine dedicated to the development of techniques that enable decision makers to cope with the increasing complexity of our world. The early burst of excitement which was spawned by the development and successful applications of linear programming to problems in both the public and private sectors has challenged researchers to develop even more sophisticated methods to deal with the complex nature of decision making. Sophistication, however, does not always trans 1 ate into more complex mathematics. Professor Thomas L. Saaty was working for the U. S. Defense Department and for the U. S. Department of State in the late 1960s and early 1970s. In these positions, Professor Saaty was exposed to some of the most complex decisions facing the world: arms control, the Middle East problem, and the development of a transport system for a Third­ World country. While having made major contributions to numerous areas of mathematics and the theory of operations research, he soon realized that one did not need complex mathematics to come to grips with these decision problems, just the right mathematics! Thus, Professor Saaty set out to develop a mathematically-based technique for analyzing complex situations which was sophisticated in its simplicity. This technique became known as the Analytic Hierarchy Process (AHP) and has become very successful in helping decision makers to structure and analyze a wide range of problems.

The Analytic Hierarchy Process in Natural Resource and Environmental Decision Making (Managing Forest Ecosystems #3)

Decision making in land management involves preferential selection among competing alternatives. Often, such choices are difficult owing to the complexity of the decision context. Because the analytic hierarchy process (AHP, developed by Thomas Saaty in the 1970s) has been successfully applied to many complex planning, resource allocation, and priority setting problems in business, energy, health, marketing, natural resources, and transportation, more applications of the AHP in natural resources and environmental sciences are appearing regularly. This realization has prompted the authors to collect some of the important works in this area and present them as a single volume for managers and scholars. Because land management contains a somewhat unique set of features not found in other AHP application areas, such as site-specific decisions, group participation and collaboration, and incomplete scientific knowledge, this text fills a void in the literature on management science and decision analysis for forest resources.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos (Wiley and SAS Business Series)

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos (Wiley and SAS Business Series)

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Analytical Corporate Finance (Springer Texts in Business and Economics)

Analytical Corporate Finance (Springer Texts in Business and Economics)

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models of the firm. Intended for third-year undergraduate students of business finance, quantitative finance, and financial mathematics, as well as first-year postgraduate students, it is based on the twin pillars of theory and analytics, which merge in a way that makes it easy for students to understand the exact meaning of the concepts and their representation and applicability in real-world contexts. Examples are given throughout the chapters in order to clarify the most intricate aspects; where needed, there are appendices at the end of chapters, offering additional mathematical insights into specific topics. Due to the recent growth in knowledge demand in the private sector, practitioners can also profit from the book as a bridge-builder between university and industry. Lastly, the book provides useful information for managers who want to deepen their understanding of risk management and come to recognize what may have been lacking in their own systems.

Analytical Corporate Finance (Springer Texts in Business and Economics)

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models of the firm. Intended for third-year undergraduate students of business finance, quantitative finance, and financial mathematics, as well as first-year postgraduate students, it is based on the twin pillars of theory and analytics, which merge in a way that makes it easy for students to understand the exact meaning of the concepts and their representation and applicability in real-world contexts. Examples are given throughout the chapters in order to clarify the most intricate aspects; where needed, there are appendices at the end of chapters, offering additional mathematical insights into specific topics. Due to the recent growth in knowledge demand in the private sector, practitioners can also profit from the book as a bridge-builder between university and industry. Lastly, the book provides useful information for managers who want to deepen their understanding of risk management and come to recognize what may have been lacking in their own systems.

Analytical Corporate Valuation: Fundamental Analysis, Asset Pricing, And Company Valuation

This book integrates the models employed in the fundamental analysis of a company with the models used by investors in the capital markets to diversify risks and maximize expected returns. The underlying thesis is that the company creates value only if the return on capital invested exceeds the cost of capital, while the objective is to demonstrate how integration of the fields of corporate finance and asset pricing enables comprehensive and accurate company valuation. Companies can thrive only if they are able to create value for shareholders over time. A company’s value creation and the correct approach to its measurement require two main skills: first, the ability to analyze and evaluate the company’s fundamentals with respect to its business model and its performance over time; and second, knowledge of investors’ models with regard to risk diversification and return maximization from which the cost of capital for the firm is derived. Based on this perspective, the book combines rigorous quantitative analysis with effective use of graphics to aid intuitive understanding.

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung)

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

Analytical Decision-Making Methods for Evaluating Sustainable Transport in European Corridors (SxI - Springer for Innovation / SxI - Springer per l'Innovazione #11)

Eurocorridors are characterized by intensive transport flows and dynamic patterns of establishment and household locations. They are also considered the backbones of powerful spatial and economic forces in the areas that connect urban regions. One of the main difficulties in the spatial planning of eurocorridors has been the need to engage in different types of collective action. Such an approach can be extremely challenging in practice, useful to researchers in the field and to professionals as well. In the light of this, the book’s main objectives are: - To define the problem by analyzing the key features, which include freight and passenger transport policies and issues; the territorial context, with its geographical, social, economic and cultural aspects; the plurality of subjects with different aims and resources and the lack of homogeneous information. - To illustrate assessment models and evaluation frameworks (MCDA; Discrete Choice Analysis; Collaborative Assessments; Geovisualization Technologies) in theoretical terms and by the use of case studies.

Analytical Finance: The Mathematics of Equity Derivatives, Markets, Risk and Valuation

This book provides an introduction to the valuation of financial instruments on equity markets. Written from the perspective of trading, risk management and quantitative research functions and written by a practitioner with many years’ experience in markets and in academia, it provides a valuable learning tool for students and new entrants to these markets.Coverage includes:·Trading and sources of risk, including credit and counterparty risk, market and model risks, settlement and Herstatt risks.·Numerical methods including discrete-time methods, finite different methods, binomial models and Monte Carlo simulations.·Probability theory and stochastic processes from the financial modeling perspective, including probability spaces, sigma algebras, measures and filtrations.·Continuous time models such as Black-Scholes-Merton; Delta-hedging and Delta-Gamma-hedging; general diffusion models and how to solve Partial Differential Equation using the Feynmann-Kac representation.·The trading, structuring and hedging several kinds of exotic options, including: Binary/Digital options; Barrier options; Lookbacks; Asian options; Chooses; Forward options; Ratchets; Compounded options; Basket options; Exchange and Currency-linked options; Pay later options and Quantos.·A detailed explanation of how to construct synthetic instruments and strategies for different market conditions, discussing more than 30 different option strategies. With source code for many of the models featured in the book provided and extensive examples and illustrations throughout, this book provides a comprehensive introduction to this topic and will prove an invaluable learning tool and reference for anyone studying or working in this field.

Analytical Finance: The Mathematics of Equity Derivatives, Markets, Risk and Valuation

This book provides an introduction to the valuation of financial instruments on equity markets. Written from the perspective of trading, risk management and quantitative research functions and written by a practitioner with many years’ experience in markets and in academia, it provides a valuable learning tool for students and new entrants to these markets.Coverage includes:·Trading and sources of risk, including credit and counterparty risk, market and model risks, settlement and Herstatt risks.·Numerical methods including discrete-time methods, finite different methods, binomial models and Monte Carlo simulations.·Probability theory and stochastic processes from the financial modeling perspective, including probability spaces, sigma algebras, measures and filtrations.·Continuous time models such as Black-Scholes-Merton; Delta-hedging and Delta-Gamma-hedging; general diffusion models and how to solve Partial Differential Equation using the Feynmann-Kac representation.·The trading, structuring and hedging several kinds of exotic options, including: Binary/Digital options; Barrier options; Lookbacks; Asian options; Chooses; Forward options; Ratchets; Compounded options; Basket options; Exchange and Currency-linked options; Pay later options and Quantos.·A detailed explanation of how to construct synthetic instruments and strategies for different market conditions, discussing more than 30 different option strategies. With source code for many of the models featured in the book provided and extensive examples and illustrations throughout, this book provides a comprehensive introduction to this topic and will prove an invaluable learning tool and reference for anyone studying or working in this field.

Analytical Finance: The Mathematics of Interest Rate Derivatives, Markets, Risk and Valuation

Analytical Finance is a comprehensive introduction to the financial engineering of equity and interest rate instruments for financial markets. Developed from notes from the author’s many years in quantitative risk management and modeling roles, and then for the Financial Engineering course at Mälardaran University, it provides exhaustive coverage of vanilla and exotic mathematical finance applications for trading and risk management, combining rigorous theory with real market application. Coverage includes:• Date arithmetic’s, quote types of interest rate instruments • The interbank market and reference rates, including negative rates• Valuation and modeling of IR instruments; bonds, FRN, FRA, forwards, futures, swaps, CDS, caps/floors and others • Bootstrapping and how to create interest rate curves from prices of traded instruments• Risk measures of IR instruments• Option Adjusted Spread and embedded options• The term structure equation, martingale measures and stochastic processes of interest rates; Vasicek, Ho-Lee, Hull-While, CIR• Numerical models; Black-Derman-Toy and forward induction using Arrow-Debreu prices and Newton–Raphson in 2 dimension• The Heath-Jarrow-Morton framework• Forward measures and general option pricing models• Black log-normal and, normal model for derivatives, market models and managing exotics instruments• Pricing before and after the financial crisis, collateral discounting, multiple curve framework, cheapest-to-deliver curves, CVA, DVA and FVA

Analytical Finance: The Mathematics of Interest Rate Derivatives, Markets, Risk and Valuation

Analytical Finance is a comprehensive introduction to the financial engineering of equity and interest rate instruments for financial markets. Developed from notes from the author’s many years in quantitative risk management and modeling roles, and then for the Financial Engineering course at Mälardaran University, it provides exhaustive coverage of vanilla and exotic mathematical finance applications for trading and risk management, combining rigorous theory with real market application. Coverage includes:• Date arithmetic’s, quote types of interest rate instruments • The interbank market and reference rates, including negative rates• Valuation and modeling of IR instruments; bonds, FRN, FRA, forwards, futures, swaps, CDS, caps/floors and others • Bootstrapping and how to create interest rate curves from prices of traded instruments• Risk measures of IR instruments• Option Adjusted Spread and embedded options• The term structure equation, martingale measures and stochastic processes of interest rates; Vasicek, Ho-Lee, Hull-While, CIR• Numerical models; Black-Derman-Toy and forward induction using Arrow-Debreu prices and Newton–Raphson in 2 dimension• The Heath-Jarrow-Morton framework• Forward measures and general option pricing models• Black log-normal and, normal model for derivatives, market models and managing exotics instruments• Pricing before and after the financial crisis, collateral discounting, multiple curve framework, cheapest-to-deliver curves, CVA, DVA and FVA

Analytical Gains of Geopolitical Economy (Research in Political Economy #30, Part B)

This work advances geopolitical economy as a new approach to understanding the evolution of the capitalist world order and its 21st century form of multipolarity. Neither can be explained by recently dominant approaches such as U.S. hegemony or globalization: they treat the world economy as a seamless whole in which either no state matters or only one does. Today's BRICs and emerging economies are only the latest instances of state-led or combined development. Such development has a long history of repeatedly challenging the unevenness of capitalism and the international division of labour it created. It is this dialectic of uneven and combined development, not markets or imperialism, which has spread productive capacity around the world. It also ensured that the hegemony of the UK would end and attempts to create that of the US would peter out into multipolarity. Part two of this book paves the way, advancing Geopolitical Economy as a new approach to the study of international relations and international political economy. Following on from the theoretical limitations exposed in Part I, in this volume the analytical limitations are explored.

Analytical Issues in Trade, Development and Finance: Essays in Honour of Biswajit Chatterjee (India Studies in Business and Economics)

The book’s 30 chapters are divided into three sections – international trade, economic development, macroeconomics and finance – and focus on the frontier issues in each.Section I addresses analytical issues relating to trade-environment linkage, capital accumulation for pollution abatement, possibility of technology diffusion by multinational corporations, nature of innovation inducing tariff protection, effects of import restriction and child labour, the links between exchange rate, direction of trade and financial crisis—the implications for India and global economic crisis, financial institutions and global capital flows and balance of payments imbalances.Section II consists of discussions on the causes of widespread poverty persisting in South Asia, development dividend associated with peace in South Asia, issues of well-being and human development, implications for endogenous growth through human capital accumulation on environmental quality and taxation, the rationale for a labour supply schedule for the poor, switching as an investment strategy, the role of government and strategic interaction in the presence of information asymmetry, government’s role in controlling food inflation, inter-state variations in levels and growth of industry in India, structural breaks in India’s service sector development, and the phenomenon of wasted votes in India’s parliamentary elections.Section III deals with the effectiveness of monetary policy in tackling economic crisis, the effective demand model of corporate leverages and recession, the empirical link between stock market development and economic growth in cross-country experience in Asia, an empirical verification of the Mckinnon-Shaw hypothesis for financial development in India, the dynamics of the behaviour of the Indian stock market, efficiency of non-life insurance companies, econometric study of the causal linkage between FDI and current account balance in India and the implications of contagious crises for the Indian economy.