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Analytics for Smart Energy Management: Tools and Applications for Sustainable Manufacturing (Springer Series in Advanced Manufacturing)

This book introduces the issues and problems that arise when implementing smart energy management for sustainable manufacturing in the automotive manufacturing industry and the analytical tools and applications to deal with them. It uses a number of illustrative examples to explain energy management in automotive manufacturing, which involves most types of manufacturing technology and various levels of energy consumption. It demonstrates how analytical tools can help improve energy management processes, including forecasting, consumption, and performance analysis, emerging new technology identification as well as investment decisions for establishing smart energy consumption practices. It also details practical energy management systems, making it a valuable resource for professionals involved in real energy management processes, and allowing readers to implement the procedures and applications presented.

Analytics for the Sharing Economy: Mathematics, Engineering and Business Perspectives

The book provides an encompassing overview of all aspects relating to the sharing economy paradigm in different fields of study, and shows the ongoing research efforts in filling previously identified gaps in understanding in this area. Control and optimization analytics for the sharing economy explores bespoke analytics, tools, and business models that can be used to help design collaborative consumption services (the shared economy). It provides case studies of collaborative consumption in the areas of energy and mobility.The contributors review successful examples of sharing systems, and explore the theory for designing effective and stable shared-economy models. They discuss recent innovations in and uses of shared economy models in niche areas, such as energy and mobility. Readers learn the scientific challenging issues associated with the realization of a sharing economy. Conceptual and practical matters are examined, and the state-of-the-art tools and techniques to address such applications are explained. The contributors also show readers how topical problems in engineering, such as energy consumption in power grids, or bike sharing in transportation networks, can be formulated and solved from a general collaborative consumption perspective. Since the book takes a mathematical perspective to the topic, researchers in business, computer science, optimization and control find it useful. Practitioners also use the book as a point of reference, as it explores and investigates the analytics behind economy sharing.

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Analytics in Finance and Risk Management (Information Technology, Management and Operations Research Practices)

This book presents contemporary issues and challenges in finance and risk management in a time of rapid transformation due to technological advancements. It includes research articles based on financial and economic data and intends to cover the emerging role of analytics in financial management, asset management, and risk management. Analytics in Finance and Risk Management covers statistical techniques for data analysis in finance It explores applications in finance and risk management, covering empirical properties of financial systems. It addresses data science involving the study of statistical and computational models and includes basic and advanced concepts. The chapters incorporate the latest methodologies and challenges facing financial and risk management and illustrate related issues and their implications in the real world. The primary users of this book will include researchers, academicians, postgraduate students, professionals in engineering and business analytics, managers, consultants, and advisors in IT firms, financial markets, and services domains.

Analytics in Finance and Risk Management (Information Technology, Management and Operations Research Practices)

This book presents contemporary issues and challenges in finance and risk management in a time of rapid transformation due to technological advancements. It includes research articles based on financial and economic data and intends to cover the emerging role of analytics in financial management, asset management, and risk management. Analytics in Finance and Risk Management covers statistical techniques for data analysis in finance It explores applications in finance and risk management, covering empirical properties of financial systems. It addresses data science involving the study of statistical and computational models and includes basic and advanced concepts. The chapters incorporate the latest methodologies and challenges facing financial and risk management and illustrate related issues and their implications in the real world. The primary users of this book will include researchers, academicians, postgraduate students, professionals in engineering and business analytics, managers, consultants, and advisors in IT firms, financial markets, and services domains.

Analytics in Healthcare: An Introduction (HIMSS Book Series)

The editors of the HIMSS Books' best-seller Health: From Smartphones to Smart Systems have returned to deliver an expansive survey of the initiatives, innovators, and technologies driving the patient-centered mobile healthcare revolution. mHealth Innovation: Best Practices from the Mobile Frontier explores the promise of mHealth as a balance between emerging technologies and process innovations leading to improved outcomes-with the ultimate aim of creating a patient-centered and consumer-driven healthcare ecosystem. Examining the rapidly changing mobile healthcare environment from myriad perspectives, the book includes a comprehensive survey of the current-state ecosystem-app development, interoperability, security, standards, organizational and governmental policy, innovation, next-generation solutions, and mBusiness-and 20 results-driven, world-spanning case studies covering behavior change, patient engagement, patient-provider decision making, mobile gaming, mobile prescription therapy, home monitoring, mobile-to-mobile online delivery, access to care, app certification and quality evaluations, mixed media campaigns, and much more.

Analytics in Healthcare: An Introduction (HIMSS Book Series)

The editors of the HIMSS Books' best-seller Health: From Smartphones to Smart Systems have returned to deliver an expansive survey of the initiatives, innovators, and technologies driving the patient-centered mobile healthcare revolution. mHealth Innovation: Best Practices from the Mobile Frontier explores the promise of mHealth as a balance between emerging technologies and process innovations leading to improved outcomes-with the ultimate aim of creating a patient-centered and consumer-driven healthcare ecosystem. Examining the rapidly changing mobile healthcare environment from myriad perspectives, the book includes a comprehensive survey of the current-state ecosystem-app development, interoperability, security, standards, organizational and governmental policy, innovation, next-generation solutions, and mBusiness-and 20 results-driven, world-spanning case studies covering behavior change, patient engagement, patient-provider decision making, mobile gaming, mobile prescription therapy, home monitoring, mobile-to-mobile online delivery, access to care, app certification and quality evaluations, mixed media campaigns, and much more.

Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge)

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

Analytics, Innovation, and Excellence-Driven Enterprise Sustainability (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability.This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.

The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability (Wiley and SAS Business Series)

An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability (Wiley and SAS Business Series)

An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

The Analytics of Risk Model Validation (Quantitative Finance)

Risk model validation is an emerging and important area of research, and has arisen because of Basel I and II. These regulatory initiatives require trading institutions and lending institutions to compute their reserve capital in a highly analytic way, based on the use of internal risk models. It is part of the regulatory structure that these risk models be validated both internally and externally, and there is a great shortage of information as to best practise. Editors Christodoulakis and Satchell collect papers that are beginning to appear by regulators, consultants, and academics, to provide the first collection that focuses on the quantitative side of model validation. The book covers the three main areas of risk: Credit Risk and Market and Operational Risk.*Risk model validation is a requirement of Basel I and II *The first collection of papers in this new and developing area of research *International authors cover model validation in credit, market, and operational risk

The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era

Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era

Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Analytics Stories: Using Data to Make Good Things Happen

Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund’s past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

Analytics Stories: Using Data to Make Good Things Happen

Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund’s past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

Analytics und Artificial Intelligence: Datenprojekte mehrwertorientiert, agil und nachhaltig planen und umsetzen

Die Autoren zeigen in diesem Buch, wie man für eigene Data-Science-Projekte mit Data Analytics und AI einen echten (Mehr-)Wert schafft. Sie entwickeln einen Leitfaden, mit dem Sie Ihre Datenanalyse systematisch, agil und nutzer:innenzentriert aufbauen und betreiben können. Zunächst machen die Autoren klar, wie wichtig es ist zu Beginn Ihrer Analytics-Projekte die für Ihr Geschäftsmodell richtigen und wertstiftenden Fragen zu stellen. Im Anschluss erläutern sie, wie Sie Technologien und Daten so einsetzen, dass sie einen echten Mehrwert erzeugen können. Schließlich zeigen sie, wie Sie die Projekte effektiv, effizient und gewinnbringend umsetzen können. Das Fundament dafür bilden agile Methoden und Design Thinking, die die Autoren für alltägliche Analytics- und Data-Science-Projekte überführt und adaptiert haben.Mit zahlreichen Beispielen und Erfahrungen aus Daten-, Web- und Digital-Analytics-Projekten sowie zwei realen Beispielen, wie man von der Idee und dem Auftrag zum Prototypen kommt. Aus dem Inhalt Agile Basics: Agile Prinzipien und ErfolgsfaktorenVom Design Thinking zum Data Thinking – wie Design Thinking Datenprojekte besser machtArtificial Intelligence – wie Künstliche Intelligenz mehrwertorientiert in Data Analytics eingesetzt werden kannEthische, rechtliche und ökologische Implikationen – wie Data Analytics und AI doch kein Schreckgespenst werdenDer Data Value Loop - Datenmehrwert agil und nutzer:innenzentriertAnalytics in der Praxis – von der Konzeption über Tracking und Reporting bis zum Arbeitsmeeting im AlltagAI in der Praxis - Data Science und Agile, geht das überhaupt zusammen? Zwei exemplarische ProjektdurchführungenGlossar

Analytische Informationssysteme: Data Warehouse, On-Line Analytical Processing, Data Mining

Neben den operativen Informationssystemen, welche die Abwicklung des betrieblichen Tagesgeschäftes unterstützen, treten heute verstärkt Informationssysteme für analytische Aufgaben der Fach- und Führungskräfte in den Vordergrund. In fast allen Unternehmen werden derzeit Begriffe und Konzepte wie Data Warehouse, On-Line Analytical Processing und Data Mining diskutiert und die zugehörigen Produkte evaluiert. Vor diesem Hintergrund zielt der vorliegende Sammelband darauf ab, einen aktuellen Überblick über Technologien, Produkte und Trends zu bieten. Als Entscheidungsgrundlage für den Praktiker beim Aufbau und Einsatz derartiger analytischer Informationssysteme können die unterschiedlichen Beiträge aus Wirtschaft und Wissenschaft wertvolle Hilfestellung leisten.

Analytische Informationssysteme: Business Intelligence-Technologien und -Anwendungen

Neben den operativen Informationssystemen, welche die Abwicklung des betrieblichen Tagesgeschäftes unterstützen, treten heute verstärkt Informationssysteme für die analytischen Aufgaben der Fach- und Führungskräfte in den Vordergrund. In fast allen Unternehmen werden derzeit Begriffe und Konzepte wie Data Warehouse, On-Line Analytical Processing und Data Mining diskutiert und die zugehörigen Produkte evaluiert. Vor diesem Hintergrund bietet das Buch einen aktuellen Überblick über Technologien, Produkte und Trends in den genannten Bereichen. Als Entscheidungsgrundlage für den Praktiker beim Aufbau und Einsatz derartiger analytischer Informationssysteme können die unterschiedlichen Beiträge aus Wirtschaft und Wissenschaft wertvolle Hilfestellung leisten. Für die Neuauflage wurde der Praxisbezug durch neue Beiträge und die Aktualisierung technologischer Aspekte vergrößert.

Analytische Informationssysteme: Business Intelligence-Technologien und -Anwendungen

Informationssysteme für die analytischen Aufgaben von Fach- und Führungskräften treten verstärkt in den Vordergrund. Dieses etablierte Buch diskutiert und evaluiert Begriffe und Konzepte wie Business Intelligence und Big Data. Die aktualisierte und erweiterte fünfte Auflage liefert einen aktuellen Überblick zu Technologien, Produkten und Trends im Bereich analytischer Informationssysteme. Beiträge aus Wirtschaft und Wissenschaft geben einen umfassenden Überblick und eignen sich als fundierte Entscheidungsgrundlage beim Aufbau und Einsatz derartiger Technologien.

Analytische Leistungsbewertung verteilter Systeme: Eine Einführung (Springer-Lehrbuch)

Analytische Prüfungshandlungen in der Abschlussprüfung: Einflussfaktoren auf die Verarbeitung von nicht-finanziellen Informationen (Auditing and Accounting Studies)

In der Abschlussprüfung werden neben Informationen aus der traditionellen Analyse von finanziellen Daten zunehmend Informationen aus der Analyse von nicht-finanziellen Daten berücksichtigt. Die Nutzung von nicht-finanziellen Informationen ist hierbei kein neues Phänomen, jedoch ermöglichen jüngere datenanalytische Verfahren, wie z. B. Text-Data-Mining, die Auswertung bisher wenig beachteter, unkonventioneller Datenquellen, die zunehmend in die prüferische Urteilsfindung Eingang finden. In diesem Zusammenhang wird in dieser Arbeit aus einer verhaltenswissenschaftlichen Perspektive untersucht, welche Bedeutung nicht-finanzielle Informationen aus der Analyse von Wetter-, Strom- und Internetdaten zur Plausibilisierung der Umsatzerlöse im Rahmen einer analytischen Prüfungshandlung für Prüfer besitzen. Hierfür wird eine experimentelle Untersuchung mit Prüfern durchgeführt, die drei wesentliche Faktoren bei der Verarbeitung der nicht-finanziellen Informationen fokussiert: das Bedürfnis nach kognitiver Geschlossenheit, die Informationskonsistenz und der fraud-Risiko-Kontext. Die Ergebnisse deuten unter anderem auf einen Einfluss des Bedürfnisses nach kognitiver Geschlossenheit und der Informationskonsistenz hin. Die Befunde liefern interessante Einsichten für Prüfungspraxis und -forschung.

Analytisches Customer Relationship Management in Kreditinstituten: Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft

Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz.

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.