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Angebotspreisbestimmung für das kundenindividuelle Projektgeschäft (Physica-Schriften zur Betriebswirtschaft #42)
by Erwin Esser
Angebotspreisfindung bei umkämpften Aufträgen: Ein entscheidungstheoretisches Modell (Schriften zum Vertriebsmanagement)
by Thomas WeiberViele Vertriebsorganisationen wissen, dass sie teurer als der Wettbewerb sein dürfen. Aber sie wissen nicht, wie weit sie gehen können. Thomas Weiber entwickelt eine Methode, um aus den Merkmalen in der Vergangenheit gewonnener und verlorener Aufträge für alternative Preise die Gewinnwahrscheinlichkeit zu schätzen und einen optimalen Angebotspreis zu bestimmen. Sein Modell bezieht auch den Wert zukünftiger Geschäfte mit dem Kunden ein. Die Methode ist nicht nur für das Projektgeschäft im Maschinen- und Anlagenbau, in der Informations- und Telekommunikationstechnologie oder in der Beratung relevant. Solche Methoden werden zunehmend auch im Commodity-Geschäft eingesetzt, um Echtzeit-Entscheidungen über Tages- und Wochenpreise zu unterstützen. Schnelle Datenbanktechnologie und „Big Data“ eröffnen hier künftig neue Möglichkeiten, für die Weiber eine wichtige Basisarbeit liefert.
Angel Financing for Entrepreneurs: Early-Stage Funding for Long-Term Success
by Susan L. PrestonAngel Financing for Entrepreneurs will give you the information you need to understand how angel investors think, as well as how to identify investor expectations, understand the investment analysis process, and prepare for post-investment requirements. Written by Susan Preston, an experienced angel investor, worldwide speaker and consultant on angel financing, and former Kauffman Foundation Entrepreneur-in-Residence, this hands-on resource, explains the factors that determine how private equity investors spend their money and what they expect from entrepreneurs. For example: Most venture capitalists do not invest in seed or start-up financing rounds Investors typically require seasoned management, with successful start-up experience Investors are looking for entrepreneurs with passion for their ideas and the willingness to take and apply sound advice Business plans must be well-written with detailed financial projections that extend 3–5 years Investors are looking for a clear path to profitability in the business model Entrepreneurs must have developed a corporate structure that is clean and uncomplicated And much more
Angel Financing for Entrepreneurs: Early-Stage Funding for Long-Term Success
by Susan L. PrestonAngel Financing for Entrepreneurs will give you the information you need to understand how angel investors think, as well as how to identify investor expectations, understand the investment analysis process, and prepare for post-investment requirements. Written by Susan Preston, an experienced angel investor, worldwide speaker and consultant on angel financing, and former Kauffman Foundation Entrepreneur-in-Residence, this hands-on resource, explains the factors that determine how private equity investors spend their money and what they expect from entrepreneurs. For example: Most venture capitalists do not invest in seed or start-up financing rounds Investors typically require seasoned management, with successful start-up experience Investors are looking for entrepreneurs with passion for their ideas and the willingness to take and apply sound advice Business plans must be well-written with detailed financial projections that extend 3–5 years Investors are looking for a clear path to profitability in the business model Entrepreneurs must have developed a corporate structure that is clean and uncomplicated And much more
Angel Financing in Asia Pacific: A Guidebook for Investors and Entrepreneurs
by John Y. Lo Patrick Mooney Po Chi WuAngel investment and finance have been spreading from Silicon Valley to other parts of the world, including Asia, at an accelerating pace. Yet there have been few attempts to document this phenomenon and examine the hows and whys of startup financing in the region. Angel Financing in Asia Pacific addresses this knowledge gap by approaching the subject matter from two angles. First, from a journalistic angle, it aims to capture the current status and recent developments in a number of countries or territories in Asia. In each country report, the respective author(s) trace the background, trends, and future outlook of technology and innovation driven developments and related angel investment activities. The second part of the book takes a more analytical and prescriptive angle to the subject; making recommendations, providing analysis, and suggesting new approaches to startup financing in the Asia Pacific region.
Angel Investing: The Untold Story of India
by Mohammad MustafaThe book builds the fundamentals and construct of Angel Investing, grounds up from the learnings and experiences of top Angels in India, along with the universally acknowledged and accepted basics. It is based on experiences of top 20-25 Angels in India to build the construct across all aspects of Angel Financing – Angel Strategies and Investment Philosophy, Deal Origination, Screening and Selection, Managing Due Diligence, Valuation, Deal Negotiation and Structuring, Post-Investment Monitoring, Exit Strategies and building Angel Portfolio. The book brings in more consistency, structure and transparency in Angel Investing process in India, while streamlining and simplifying the fundraising process for entrepreneurs.
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
by David S. RoseAchieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns. From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans. Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
by David S. RoseAchieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns. From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans. Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.
Angela Merkel: A Chancellorship Forged in Crisis (Bloomberg (UK))
by Alan Crawford Tony CzuczkaShortlisted for International Affairs Book of the Year in the Paddy Power Political Book Awards 2014 Angela Merkel was already unique when she became German chancellor: the first female leader of Europe’s biggest economy, the first from former communist East Germany and the first born after World War II. Since 2010, the debt crisis that spread from Greece to the euro region and the world economy has propelled her to center-stage, making Merkel the dominant politician in the struggle to preserve Europe’s economic model and its single currency. Yet the Protestant pastor’s daughter is often viewed as enigmatic and hard-to-predict, a misreading that took hold as she resisted global pressure for grand gestures to counter the crisis. Having turned the fall of the Berlin Wall to her advantage, Merkel is trying to get history on her side again after reaching the fundamental decision to save the euro, the crowning achievement of post-war European unity. Merkel has brought Europe to a crossroads. Germany’s economic might gives her unprecedented power to set the direction for the European Union’s 500 million people. What’s at stake is whether she will persuade them to follow the German lead. Angela Merkel: A Chancellorship Forged in Crisis is the definitive new biography of the world’s most powerful woman. Delving into Merkel’s past, the authors explain the motives behind her drive to remake Europe for the age of globalization, her economic role models and the experiences under communism that color her decisions. For the first time in English, Merkel is fully placed in her European context. Through exclusive interviews with leading policy makers and Merkel confidants, the book reveals the behind-the-scenes drama of the crisis that came to dominate her chancellorship, her prickly relationship with the U.S. and admiration for Eastern Europe. Written by two long-standing Merkel watchers, the book documents how her decisions and vision – both works in progress – are shaping a pivotal moment in European history.
Angela Merkel: A Chancellorship Forged in Crisis (Bloomberg (UK))
by Alan Crawford Tony CzuczkaShortlisted for International Affairs Book of the Year in the Paddy Power Political Book Awards 2014 Angela Merkel was already unique when she became German chancellor: the first female leader of Europe’s biggest economy, the first from former communist East Germany and the first born after World War II. Since 2010, the debt crisis that spread from Greece to the euro region and the world economy has propelled her to center-stage, making Merkel the dominant politician in the struggle to preserve Europe’s economic model and its single currency. Yet the Protestant pastor’s daughter is often viewed as enigmatic and hard-to-predict, a misreading that took hold as she resisted global pressure for grand gestures to counter the crisis. Having turned the fall of the Berlin Wall to her advantage, Merkel is trying to get history on her side again after reaching the fundamental decision to save the euro, the crowning achievement of post-war European unity. Merkel has brought Europe to a crossroads. Germany’s economic might gives her unprecedented power to set the direction for the European Union’s 500 million people. What’s at stake is whether she will persuade them to follow the German lead. Angela Merkel: A Chancellorship Forged in Crisis is the definitive new biography of the world’s most powerful woman. Delving into Merkel’s past, the authors explain the motives behind her drive to remake Europe for the age of globalization, her economic role models and the experiences under communism that color her decisions. For the first time in English, Merkel is fully placed in her European context. Through exclusive interviews with leading policy makers and Merkel confidants, the book reveals the behind-the-scenes drama of the crisis that came to dominate her chancellorship, her prickly relationship with the U.S. and admiration for Eastern Europe. Written by two long-standing Merkel watchers, the book documents how her decisions and vision – both works in progress – are shaping a pivotal moment in European history.
Angell at 100: A Century of Compassionate Care for Animals and Their Families at Angell Animal Medical Center
by Karen CampbellAngell at 100: A Century of Compassionate Care for Animals and Their Families at Angell Animal Medical Center chronicles the achievements of one of the foremost clinical veterinary institutions in the world. Angell Animal Medical Center is the first and largest animal hospital in New England. This book is a celebration of one hundred years of groundbreaking innovation and heartfelt compassion. Founded in 1868 by George Angell, the MSPCA is the second oldest humane organization in America. Its flagship hospital, Angell Animal Medical Center, was founded in 1915, and was the first animal hospital in New England. The MSPCA Angell has expanded from advocacy and protection to healing and advancing the practice of veterinary medicine. Over the past century the organization has seen vast changes in society, the environment, and the attitude to the animals in our lives. It has helped make laws and set standards that have fundamentally shaped our sense of kindness and care for animals and for one another. In the 21st century, MSPCAAngell continues to rescue, shelter, protect, heal, and advocate for animals, giving special care to tens of thousands of animals each year. It also provides emergency assistance and strategic planning help for animal protection groups across the United States and around the globe. This book is a portrait of Angell Animal Medical Center from its founding in 1915 to the present day, and tells the stories of the dedicated doctors, the creative medical innovations, and of course the tales of the diverse patients and their families. Today the hospital has specialties ranging from acupuncture to ophthalmology, from behavioral services to nutrition, from dentistry to neurology and neurosurgery, as well as general medicine. Although the majority of the patients are dogs and cats, birds and rabbits are not uncommon, and there is sometimes even the occasional tortoise.
Angell at 100: A Century of Compassionate Care for Animals and Their Families at Angell Animal Medical Center
by Karen CampbellAngell at 100: A Century of Compassionate Care for Animals and Their Families at Angell Animal Medical Center chronicles the achievements of one of the foremost clinical veterinary institutions in the world. Angell Animal Medical Center is the first and largest animal hospital in New England. This book is a celebration of one hundred years of groundbreaking innovation and heartfelt compassion. Founded in 1868 by George Angell, the MSPCA is the second oldest humane organization in America. Its flagship hospital, Angell Animal Medical Center, was founded in 1915, and was the first animal hospital in New England. The MSPCA Angell has expanded from advocacy and protection to healing and advancing the practice of veterinary medicine. Over the past century the organization has seen vast changes in society, the environment, and the attitude to the animals in our lives. It has helped make laws and set standards that have fundamentally shaped our sense of kindness and care for animals and for one another. In the 21st century, MSPCAAngell continues to rescue, shelter, protect, heal, and advocate for animals, giving special care to tens of thousands of animals each year. It also provides emergency assistance and strategic planning help for animal protection groups across the United States and around the globe. This book is a portrait of Angell Animal Medical Center from its founding in 1915 to the present day, and tells the stories of the dedicated doctors, the creative medical innovations, and of course the tales of the diverse patients and their families. Today the hospital has specialties ranging from acupuncture to ophthalmology, from behavioral services to nutrition, from dentistry to neurology and neurosurgery, as well as general medicine. Although the majority of the patients are dogs and cats, birds and rabbits are not uncommon, and there is sometimes even the occasional tortoise.
Angels of Efficiency: A Media History of Consulting
by Florian HoofAngels of Efficiency traces the invention of film and the parallel rise of management consulting, telling the story of how these together brought about new forms of information visualization and visual management. The period from 1880 to 1930, author Florian Hoof argues, saw the genesis of a form of visual knowledge that provided a novel means to intervene in management processes. Visual management largely superseded oral and written forms of communication and decision-making, instituting a strategy for overcoming the mid-nineteenth-century crisis of control and resulting in a media-based form of rationality. Focusing largely on early corporate consulting in America by tracing the careers of Frank Gilbreth and his wife and business partner, Lillian Gilbreth, Hoof examines the rise and lasting effects of corporate consulting as a visual form. Framing consulting as a cultural technique that is characterized by media processes in which the boundaries of economic logic and legitimacy emerge, Angels of Efficiency forges a new approach to the history of consulting. In addition to pioneering a new field of film and media studies, Hoof contributes original research to American cultural and economic history, such as archival findings concerning Gilbreth's consulting efforts for the German Army during WWI. With this distinct and innovative interdisciplinary approach, Hoof has marshalled cinema and media studies, business history, and science and technology studies to make sense of the rise of consulting practices and their remarkable stability to this day.
Angels of Efficiency: A Media History of Consulting
by Florian HoofAngels of Efficiency traces the invention of film and the parallel rise of management consulting, telling the story of how these together brought about new forms of information visualization and visual management. The period from 1880 to 1930, author Florian Hoof argues, saw the genesis of a form of visual knowledge that provided a novel means to intervene in management processes. Visual management largely superseded oral and written forms of communication and decision-making, instituting a strategy for overcoming the mid-nineteenth-century crisis of control and resulting in a media-based form of rationality. Focusing largely on early corporate consulting in America by tracing the careers of Frank Gilbreth and his wife and business partner, Lillian Gilbreth, Hoof examines the rise and lasting effects of corporate consulting as a visual form. Framing consulting as a cultural technique that is characterized by media processes in which the boundaries of economic logic and legitimacy emerge, Angels of Efficiency forges a new approach to the history of consulting. In addition to pioneering a new field of film and media studies, Hoof contributes original research to American cultural and economic history, such as archival findings concerning Gilbreth's consulting efforts for the German Army during WWI. With this distinct and innovative interdisciplinary approach, Hoof has marshalled cinema and media studies, business history, and science and technology studies to make sense of the rise of consulting practices and their remarkable stability to this day.
Angemessener Gewinnaufschlag von Entsorgungsunternehmen bei öffentlichen Aufträgen zu Selbstkosten
by Timo HövelbornBisher hat sich in der Rechtsprechung keine gefestigte Lösung zu der Frage etabliert, wie hoch ein angemessener Gewinnaufschlag von Entsorgungsunternehmen bei öffentlichen Aufträgen zu Selbstkosten sein darf, obwohl dieses Thema Gegenstand zahlreicher Gerichtsurteile war und weiterhin ist. Verantwortlich hierfür ist vor allem das Spannungsfeld zwischen den preisrechtlichen Vorgaben und den kommunalabgabenrechtlichen Vorschriften. Timo Hövelborn analysiert diese offene Rechtsfrage aus wirtschaftswissenschaftlicher Perspektive. Ausgehend von der Zielsetzung des öffentlichen Preisrechts leitet der Autor als wesentlichen Grundsatz ab, dass ein Gewinnaufschlag preisrechtlich angemessen ist, wenn dieser zu einer marktüblichen Verzinsung des eingesetzten Eigenkapitals führt. Auf dieser Basis entwickelt er einen Ansatz zur Ermittlung eines angemessenen Gewinnaufschlags und quantifiziert diesen empirisch.
Angewandte Improvisation für Coaches und Führungskräfte: Grundlagen und kreativitätsfördernde Methoden für lebendige Zusammenarbeit
by Susanne Schinko-FischliDieses Fachbuch zeigt theoretisch und praktisch auf, wie sich kreativitätsfördernde Methoden aus der Angewandten Improvisation strukturiert in der Teamarbeit einsetzen und damit lebendige Zusammenarbeit und Innovation in Gruppen und Unternehmen gezielt fördern lassen: Durch das prinzipielle Annehmen und Erweitern von Ideen und Angeboten werden kreative Impulse nicht blockiert, sondern in die tägliche Zusammenarbeit integriert. Anhand zahlreicher Übungen werden verschiedene allgemeine und spezielle Methoden (u.a. zur Ko-Kreativität, Storytelling und Status) praxisnah für den Einsatz in Trainings, Teamarbeit und Führungshandeln vorgestellt.
Angewandte Improvisation für Coaches und Führungskräfte: Grundlagen und kreativitätsfördernde Methoden für lebendige Zusammenarbeit
by Susanne Schinko-FischliDieses Fachbuch zeigt theoretisch und praktisch auf, wie sich kreativitätsfördernde Methoden aus der Angewandten Improvisation strukturiert in der Teamarbeit einsetzen und damit lebendige Zusammenarbeit und Innovation in Gruppen und Unternehmen gezielt fördern lassen: Durch das prinzipielle Annehmen und Erweitern von Ideen und Angeboten werden kreative Impulse nicht blockiert, sondern in die tägliche Zusammenarbeit integriert. Anhand zahlreicher Übungen werden verschiedene allgemeine und spezielle Methoden (u.a. zur Ko-Kreativität, Storytelling und Status) praxisnah für den Einsatz in Trainings, Teamarbeit und Führungshandeln vorgestellt.
Angewandte Induktive Statistik und Statistische Testverfahren: Eine Computergestützte Einführung Mit Excel, Pasw (spss) Und Stata
by Thomas CleffDieses Lehrbuch führt praxisorientiert in die Grundlagen, Techniken und Anwendungsmöglichkeiten der modernen Datenanalyse ein. Es behandelt sowohl die Basismethoden der induktiven Statistik als auch die wichtigsten multivariaten Analysetechniken der modernen Datenanalyse. Alle Methoden werden mit Hilfe computerbasierter Berechnungen auf betriebswirtschaftliche Beispiele angewendet werden. Die Inhalte reichen von den Grundzügen der Wahrscheinlichkeitsrechnung, über einfache parametrische und nicht-parametrische Testverfahren, bis hin zu den explorativen und strukturprüfenden Verfahren der multivariaten Statistik. Damit sind alle wichtigen Aspekte einer Lehrveranstaltung zur induktiven Statistik aber auch die einer weiterführenden Veranstaltung zur betriebswirtschaftlichen Datenanalyse abgedeckt.
Angewandte Industrieökonomik: Theorien - Modelle - Anwendungen
by Ulrich Blum Simone Müller Andreas WeiskeDas Buch gibt einen Überblick über die moderne Industrieökonomik, ausgehend von den grundlegenden Modellen der Mikroökonomik und der alten Industrieökonomik. Es verdeutlicht die Anwendbarkeit zur Erklärung aktueller Fragen der Industrie- und Wirtschaftspolitik und stellt die Themen in historische und philosophische Kontexte. Die anwendungsorientierte Darstellung mit zahlreichen Beispielen, Übungsaufgaben und Lösungen stellt besonders den Bezug zwischen Theorie, Empirie und Wirtschaftspolitik bzw. strategischem Management her und beschreibt die Industrieökonomik anhand der Wettbewerbsinstrumente.
Angewandte Institutionenökonomik: Theorien — Modelle — Evidenz
by Ulrich Blum Leonard Dudley Frank Leibbrand Andreas WeiskeKaum eine wirtschaftswissenschaftliche Disziplin hat in den vergangenen Jahren das Denken in der Ökonomie so stark beeinflusst wie die moderne Institutionenökonomik. Dieses Buch beinhaltet gleichermaßen Theorie und Empirie der Institutionenökonomik: Auf das Herausarbeiten bestimmter theoretischer Konstrukte folgt jeweils die Anwendung auf ein reales Beispiel mit vertiefenden Übungsaufgaben und entsprechenden Lösungen.
Angewandte Makroökonomie: Eine praxisbezogene Einführung
by Christian A. ConradDieses Lehrbuch bietet einen umfassenden Überblick über volkswirtschaftliche Zusammenhänge und erklärt die wichtigsten makroökonomischen Größen auf leicht verständliche Art und Weise. Der Leser wird in aufeinander aufbauenden Kapiteln an wichtige makroökonomische Größen wie Inflation und die gesamtwirtschaftliche Nachfrage herangeführt. Er lernt unter anderem, wie Wirtschaftskrisen entstehen oder die Rolle und Funktionsweisen von Geld-, Kapital- und Gütermärkten. Das Ziel ist, dass der Leser volkswirtschaftliches Wissen vermittelt bekommt, das er in der Unternehmenspraxis anwenden kann. Der volkswirtschaftliche Stoff wurde bewusst so ausgewählt, dass betriebswirtschaftliche Studieninhalte sinnvoll ergänzt werden. Ausführliche Erklärungen und sowohl anwendungsorientierte als auch praxisbezogene Beispiele und Übungsaufgaben machen es aber auch Nichtökonomen leicht, die komplexen volkswirtschaftlichen Themeninhalte zu verstehen. Fundiertes Wissen sofort verständlich dargestellt!
Angewandte Makroökonomie: Eine praxisbezogene Einführung
by Christian A. ConradDieses Lehrbuch bietet einen umfassenden Überblick über volkswirtschaftliche Zusammenhänge und erklärt die wichtigsten makroökonomischen Größen auf leicht verständliche Art und Weise. Der Leser wird in aufeinander aufbauenden Kapiteln an wichtige makroökonomische Größen wie Inflation und die gesamtwirtschaftliche Nachfrage herangeführt. Er lernt unter anderem, wie Wirtschaftskrisen entstehen oder die Rolle und Funktionsweisen von Geld-, Kapital- und Gütermärkten. Ziel ist es, dem Leser volkswirtschaftliches Wissen zu vermitteln, das er in der Unternehmenspraxis anwenden kann. Der volkswirtschaftliche Stoff wurde bewusst so ausgewählt, dass betriebswirtschaftliche Studieninhalte sinnvoll ergänzt werden. Ausführliche Erklärungen und sowohl anwendungsorientierte als auch praxisbezogene Beispiele und Übungsaufgaben machen es aber auch Nichtökonomen leicht, die komplexen volkswirtschaftlichen Themeninhalte zu verstehen. Die zweite Auflage wurde vollständig überarbeitet und um neue Erkenntnisse und um die didaktischen Erfahrungen aus gehaltenen Makroökonomieveranstaltungen erweitert.
Angewandte Mathematik, Finanzmathematik, Statistik, Informatik für UPN-Rechner (Anwendung programmierbarer Taschenrechner #1)
by Helmut Alt
Angewandte Mikroökonomie und Wirtschaftspolitik: Mit einer Einführung in die ökonomische Analyse des Rechts
by Marc ScheufenDieses Buch enthält eine anwendungsorientierte Einführung in die mikroökonomische Theorie sowie deren konkrete Verwendung in der Wirtschaftspolitik, insbesondere im Kontext der ökonomischen Analyse des Rechts. Strukturell werden zunächst einzelne grundlegende ökonomische Methoden aus der Mikroökonomie vorgestellt. Didaktische Sonderfelder zu mathematischen Grundlagen sowie Beispielfälle sollen dem Leser das Erlernte veranschaulichen. Der Haupttext des Lehrbuchs verzichtet bewusst, soweit möglich, auf komplexere mathematische Konzepte, um vor allem die ökonomische Intuition sowie Zusammenhänge zwischen den Methoden aufzuzeigen. Im Anschluss an die einzelnen Kapitel werden die erlernten Methoden schließlich auf verschiedenen Bereiche des Zivilrechts – insbesondere des Immaterialgüter- (Patent-, Urheber- und Markenrecht), Wettbewerbs- und Vertragsrechts – angewendet. Auf diese Weise kann der Leser dieses Buches, die konkrete Anwendung der ökonomischen Methoden erlernen, üben und vertiefen.
Angewandte Mikroökonomie und Wirtschaftspolitik: Mit einer Einführung in die ökonomische Analyse des Rechts
by Marc ScheufenDieses Lehrbuch versteht sich als eine anwendungsorientierte Einführung in die Mikroökonomie. Neben der klassischen Methodenvermittlung stehen vor allem die Anwendung dieser Methoden auf die Wirtschaftspolitik im Allgemeinen und die ökonomische Analyse des Rechts (insbesondere Patent-, Urheber-, Wettbewerbs- und Vertragsrecht) im Besonderen im Mittelpunkt.