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Mobile DevOps: Deliver Continuous Integration And Deployment Within Your Mobile Applications
by Rohin TakToday's world is all about perfection, and there are hundreds of applications that are released each day out of which only a few succeed. Making sure that the app looks, performs, and behaves as expected is one of the biggest challenge developers face today.
Mobile DevOps Playbook: A practical guide for delivering high-quality mobile applications like a pro
by Moataz NabilLearn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycleKey FeaturesDiscover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and moreEnhance efficiency, speed, and quality of your development process with mobile DevOpsExplore mobile DevOps components like continuous integration, testing, deployment, and monitoringPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learnDiscover the principles, components, and concepts of mobile DevOpsDevelop a successful mobile CI/CD strategy in your organizationIdentify the tools and processes for mobile app release and distributionDevelop and release mobile applications efficiently and reliablyImplement continuous testing with mobile DevOpsLeverage Mobile DevSecOps to improve security, efficiency of your Mobile app development processUnderstand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOpsIdentify and fix problems with mobile application performance and data usageWho this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
Mobile Endgeräte im Unternehmen: Technische Ansätze, Compliance-Anforderungen, Management (essentials)
by Georg Disterer Carsten KleinerMobile Endgeräte wie Smartphones und Tablets versprechen zugleich einen großen Benutzerkomfort und einen hohen betrieblichen Nutzen. Deshalb nimmt deren Einsatz in Unternehmen stark zu, die Nutzung von E-Mail sowie elektronischen Kontakten und Terminen kann als Standard angesehen werden. Darüber hinaus gibt es für die Einsatzart und die technische An- und Einbindung mobiler Endgeräte verschiedene Möglichkeiten mit unterschiedlichen Vor- und Nachteilen. Etablierte organisatorische und technische Sicherheitsmaßnahmen können oft nicht greifen, da sich die mobilen Geräte – im Unterschied zu klassischen stationären Geräten – nicht in den Räumen der Unternehmen befinden und über öffentliche Kanäle und Netze kommunizieren. Daher stellt die Einbindung mobiler Endgeräte in die betriebliche Informationsverarbeitung eine Herausforderung an das IT-Management dar.
Mobile Enterprise Transition and Management
by Bhuvan UnhelkarAddressing the rapid evolution of global communications, this book provides step-by-step guidance on how to configure, enact, and manage the process of integrating mobile technology within an organization. The mobile enterprise transition (MET) process presented considers input from the four significant dimensions of an organization - economic, technical, process, and social - making it a well-rounded and complete process. Based on extensive research, literature review, and practical experimentation, this comprehensive text presents emerging best practices, exhaustive case studies, and examples of successful transitions. It also provides detailed references, and a glossary of key terms and commonly used acronyms.
Mobile Health: Rethinking Innovation Management to Harmonize AI and Social Design (Future of Business and Finance)
by Kota Kodama Shintaro SengokuThis book examines the current status of mHealth development, regulations and the social background in Japan, South Korea and China, comparing it to the situation in the United States and the European Union and consider solutions to issues surrounding mHealth.The recent progress in mobile technology, represented by smartphones and smart watches, has been remarkable. A service called mobile health (mHealth), which uses such mobile technology to manage health, is also becoming a reality. Although the accuracy of medical devices is not as accurate as those used in medicine, the biometric information such as heart rate and SpO2 can already be monitored over a long period of time. Although the technology is maturing to the point where it can be implemented in society, it remains an unapproved service of medical care in most countries. The development and social implementation of mHealth is most active in the US, but social implementation is gradually progressing in other countries as well. In this book, we will first discuss what kind of global and harmonized regulations are desirable by comparing the regulatory reforms necessary for social implementation of mHealth. In addition, mHealth raises privacy concerns in the US because the usual behavior and biometric information of subjects is utilized by private companies. In addition, it is important to note that the behavior and biometric information of subjects collected by smart devices is automatically analyzed by AI technology, mainly machine learning, which makes the analysis a black box.
Mobile In-Store Analytics: Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel (Applied Marketing Science / Angewandte Marketingforschung)
by Stefan BrinkhoffKaufentscheidungen im Einzelhandel werden oft erst im Geschäft selbst getroffen, daher ist der Verkaufsort von besonderer Bedeutung. Dennoch stehen Unternehmen vor der Herausforderung, dass Kunden immer seltener für klassische Werbung empfänglich sind. Daher sind Händler gezwungen, nach neuen Wegen zu suchen, um Kunden in relevanten Kaufsituationen zu beeinflussen. Eine Option bietet die personalisierte Werbung über das mobile Endgerät des Kunden, wodurch auch der aktuelle Standort im Geschäft berücksichtigt werden kann. Obwohl die Möglichkeiten von standortbasierter Werbung immer mehr an Relevanz gewonnen haben, sind wissenschaftliche Erkenntnisse hierzu bislang kaum vorhanden.Stefan Brinkhoff liefert in diesem Forschungsfeld einen bedeutenden Beitrag, indem er die Effekte von standortbasierter Werbung auf das Bewegungs- und Kaufverhalten mithilfe neuster Bluetooth-Technologie analysiert. Durch ein umfangreiches Feldexperiment mit einem der größten deutschen Textileinzelhändler leistet die Dissertation sowohl einen relevanten Beitrag für die unternehmerische Praxis als auch für die Wissenschaft.
Mobile Information Systems: IFIP TC 8 Working Conference on Mobile Information Systems (MOBIS) 15-17 September 2004, Oslo, Norway (IFIP Advances in Information and Communication Technology #158)
by Elaine Lawrence Barbara Pernici John KrogstieMobility is perhaps the most important market and technological trend within information and communication technology. With the advent of new mobile infrastructures providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use information resources is predicted to be radically transformed. Over the last years, a new breed of information systems, referred to as mCommerce systems or mobile information systems, has appeared to address this emerging situation. In 2000, the IFIP 8.1 WG decided to look into establishing a task group to look closer at this area, and the idea was adopted and extended by IFIP TC8 the following year. After the arrangement of several workshop, this task group has been the driving force behind the arrangement of MOBIS (IFIP TC 8 Working Conference on Mobile Information systems) held in Oslo, Norway, 15-17 September 2004. The objective of the working conference was to provide a forum for researchers and practitioners interested in planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems to meet, and exchange research ideas and results. Specifically, we tried to use the working conference to • Clarify differences and similarities between the development of mobile vs. more traditional information systems • Investigate organizational impact of mobile information systems • Investigate mobile commerce applications combined with the advantages of mobile communications technologies X Mobile Information Systems • Evaluate existing and newly developed approaches for analysis, design, implementation, and evolution of mobile information systems.
Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology #191)
by John Krogstie Karlheinz Kautz David AllenMobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems. The articles focus on the implications of this research in the world of commerce, and address technical issues and constraints on mobile information systems functionalities and design.
Mobile Kommunikation: Wertschöpfung, Technologien, neue Dienste
by Ralf ReichwaldDie Möglichkeiten der mobilen Kommunikation der Zukunft werden unser Leben völlig verändern. Die Autoren beschäftigen sich mit den Fragen, die diese Entwicklung aufwirft. Sie diskutieren strategische Optionen, Rahmenbedingungen, Anwendungen und Geschäftsmodelle, neue Technologien und mögliche Zukunftsszenarien. Die vermittelten Erkenntnisse sind zugleich wissenschaftlich fundiert und praxisrelevant aufbereitet.
Mobile Lightweight Wireless Systems: Second International ICST Conference, Mobilight 2010, May 10-12, 2010, Barcelona, Spain, Revised Selected Papers (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #45)
by Massimiliano Laddomada Oliver Hoffmann Periklis Chatzimisios Christos Verikoukis Ignacio SantamariaFollowing the success of the First MOBILIGHT 2009 in Athens, Greece, the Second International Conference on Mobile Lightweight Systems (MOBILIGHT) was held in Barcelona, Spain on May 10-12, 2010. It was not an easy decision to carry on organizing a scientific event on wireless communications, where competition is really enormous. This decision was motivated by discussion with many colleagues about the current unprecedented demand for lig- weight, wireless communication devices with high usability and performance able to support added-value services in a highly mobile environment. Such devices follow the users everywhere they go (at work, at home, while travelling, in a classroom, etc. ) and result in exciting research, development and business opportunities. Such scenarios clearly demand significant upgrades to the existing communication paradigm in terms of infrastructure, devices and services to support the “anytime, anywhere, any device” philosophy, providing novel and fast-evolving requirements and expectations on - search and development in the field of information and communication technologies. The core issue is to support wireless users' desire for 24/7 network availability and transparent access to "their own" services. In this context, we continue to envision an international forum where practitioners and researchers coming from the many areas involved in lightweight wireless systems’ design and deployment would be able to interact and exchange experiences.
Mobile Lightweight Wireless Systems: Third International ICST Conference, MOBILIGHT 2011, Bilbao, Spain, May 9-10, 2011, Revised Selected Papers (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #81)
by Javier Del Ser Eduard Axel Jorswieck Joaquin Miguez Marja Matinmikko Daniel P. Palomar Sancho Salcedo Sanz Sergio Gil-LopezThis book constitutes the thoroughly refereed post-conference proceedings of the Third International ICST Conference Mobile Lightweight Wireless Systems (MOBILIGHT 2011) held in Bilbao, Spain on May 9-10. 2011. In numbers, MOBILIGHT 2011 was organized as a 2-day single-track event with 18 technical presentations, and 3 specialized workshops focused on opportunistic sensing and processing in mobile wireless sensor and cellular networks (MOBISENSE), multimode wireless access networks (MOWAN) and strategic network planning applied to market regulation (NETSTRAT), totaling to 34 papers presented during the conference and included in the proceedings
Mobile Lives (International Library of Sociology)
by Anthony Elliott John UrryHow should we understand the personal and social impacts of complex mobility systems? Can lifestyles based around intensive travel, transport and tourism be maintained in the 21st century? What possibility post-carbon lifestyles? In this provocative study of "life on the move", Anthony Elliott and John Urry explore how complex mobility systems are transforming everyday, ordinary lives. The authors develop their arguments through an analysis of various sectors of mobile lives: networks, new digital technologies, consumerism, the lifestyles of ‘globals’, and intimate relationships at-a-distance. Elliott and Urry introduce a range of new concepts – miniaturized mobilities, affect storage, network capital, meetingness, neighbourhood lives, portable personhood, ambient place, globals – to capture the specific ways in which mobility systems intersect with mobile lives. This book represents a novel approach in "post-carbon" social theory. It will be essential reading for advanced undergraduate students, postgraduates and teachers in sociology, social theory, politics, geography, international relations, cultural studies, and economics and business studies.
Mobile Lives (International Library of Sociology)
by Anthony Elliott John UrryHow should we understand the personal and social impacts of complex mobility systems? Can lifestyles based around intensive travel, transport and tourism be maintained in the 21st century? What possibility post-carbon lifestyles? In this provocative study of "life on the move", Anthony Elliott and John Urry explore how complex mobility systems are transforming everyday, ordinary lives. The authors develop their arguments through an analysis of various sectors of mobile lives: networks, new digital technologies, consumerism, the lifestyles of ‘globals’, and intimate relationships at-a-distance. Elliott and Urry introduce a range of new concepts – miniaturized mobilities, affect storage, network capital, meetingness, neighbourhood lives, portable personhood, ambient place, globals – to capture the specific ways in which mobility systems intersect with mobile lives. This book represents a novel approach in "post-carbon" social theory. It will be essential reading for advanced undergraduate students, postgraduates and teachers in sociology, social theory, politics, geography, international relations, cultural studies, and economics and business studies.
Mobile Marketing
by Alex Michael Ben SalterIn the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Mobile Marketing
by Alex Michael Ben SalterIn the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Mobile Marketing: An Hour a Day
by Rachel Pasqua Noah ElkinA step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile Marketing: An Hour a Day
by Rachel Pasqua Noah ElkinA step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile Marketing: Grundlagen, Strategien, Instrumente
by Daniel RieberDieses Buch erklärt fundiert und anschaulich, wie Unternehmen das Medium Mobile ganzheitlich in ihren Marketingmix integrieren und den Always-on-Trend bei den Kunden bestmöglich nutzen können. Denn: Potenzielle Kunden sind am wirkungsvollsten von Produkten und Dienstleistungen zu überzeugen, wenn Unternehmen sie auf dem persönlichsten aller Endgeräte – dem neuen First Screen – im entscheidenden Mobile Moment ansprechen.Der Autor, selber Mobile Aktivist der ersten Stunde, gibt einen tiefen Einblick in die junge Disziplin Mobile Marketing und erklärt alle wichtigen Instrumente, Erfolgsfaktoren und Trends: von einer App-Strategie über mobil optimierte Websites, Mobile Advertising und Proximity Marketing bis hin zu Mobile Messaging und Social Media. Mit zahlreichen Beispielen, Analysen, nützlichen Anwendungstipps und Insiderinformationen aus erster Hand.Das Buch richtet sich an Marketingentscheider und -manager, die sich erstmals mit den Möglichkeiten des Mobile Marketing befassen oder ihre aktuelle Mobile-Strategie mit Hilfe von tiefergehenden Insights optimieren wollen.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel RowlesMobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel RowlesMobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)
by Mahmud Akhter Shareef Yogesh K. Dwivedi Vinod KumarThis book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Mobile Marketing For Dummies
by Michael Becker John ArnoldStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Mobile Marketing For Dummies
by Michael Becker John ArnoldStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Mobile Marketing In A Week: Build The Ultimate Mobile Marketing System In Seven Simple Steps (In A Week Ser.)
by Nick SmithUnderstand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
Mobile Marketing Management: Case Studies from Successful Practices
by Hongbing HuaWith the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.