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Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis (Routledge Communication Series)
by Richard M. PerloffPersuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.
Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis (Routledge Communication Series)
by Richard M. PerloffPersuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.
Persuasion: Social Inflence and Compliance Gaining
by Robert H Gass John S SeiterFirst Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion: Social Inflence and Compliance Gaining
by Robert H Gass John S SeiterFirst Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Persuasion: Social Influence and Compliance Gaining
by Robert H Gass John S SeiterNow in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion: Social Influence and Compliance Gaining
by Robert H Gass John S SeiterNow in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion: The Art of Getting What You Want
by Dave LakhaniPraise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
Persuasion: The Art of Getting What You Want
by Dave LakhaniPraise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps (In A Week)
by Di McLanachanSundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Persuasion durch Protest: Protest als Form erfolgsorientierter, strategischer Kommunikation
by Jasmina GherairiJasmina Gherairi analysiert alle an einem Protest beteiligten Akteure aus einer rhetoriktheoretischen Perspektive, liefert ein umfangreiches Klassifikationsmodell von Protesttechniken und illustriert an zahlreichen zeitgenössischen Beispielen, wann, wie und warum Protest (nicht) erfolgreich war. Wer protestiert, will überzeugen. Entgegen der landläufigen Meinung ist Protest keine planlose, spontane Unmutsbekundung, sondern eine Form erfolgsorientierter, strategischer Kommunikation. Es handelt sich dabei um die prinzipiell wiederholbare Anwendung von Protesttechniken, mit denen Protestierende ihr Anliegen ausdrücken und zu überzeugen versuchen.
Persuasion in Society: 3rd Edition
by Jean G. Jones Herbert W. SimonsPersuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Persuasion in Society: 3rd Edition
by Dr Herbert Simons Jean G. Jones Herbert W. SimonsPersuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Persuasion in sozialen Medien: Der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
by Johannes KnollJohannes Knoll modelliert den Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Werbung in sozialen Medien. Anhand dreier Experimente analysiert er, dass diese nutzergenerierte Kommunikation das Potential hat, die Wirkung der eigentlichen Werbung zu beeinflussen. Hintergrund ist, dass sich Internetnutzer tagtäglich in sozialen Medien mit anderen Nutzern austauschen und dabei unter anderem Werbung thematisieren, die in diesen Medien geschaltet ist. Das können z. B. Kommentare zu einem Werbevideo sein oder Likes im Kontext von Facebook-Anzeigen. Werbetreibende verlieren ein Teil der Kontrolle über ihre Kommunikation, können sich die nutzergenerierten Inhalte aber auch zur Verstärkung ihrer Botschaften zu Nutze machen.
Persuasion in Specialised Discourses (Postdisciplinary Studies in Discourse)
by Olga Dontcheva-Navratilova Martin Adam Renata Povolná Radek VogelThis book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
Persuasion in Your Life
by Shawn WahlPersuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion in Your Life
by Shawn WahlPersuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisPersuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisPersuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisThis accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisThis accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Persuasive Communication and Drug Abuse Prevention (Routledge Communication Series)
by Lewis Donohew Howard E. Sypher William J. BukoskiThe history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
Persuasive Communication and Drug Abuse Prevention (Routledge Communication Series)
by Lewis Donohew Howard E. Sypher William J. BukoskiThe history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
by Andy MaslenPersuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.