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Showing 15,151 through 15,175 of 21,916 results

Presse und Behinderung: Eine qualitative und quantitative Untersuchung

by Markus Scholz

Die meisten Personen würden in einem Vorwort zu einer derartigen Arbeit wa- scheinlich schreiben, dass sie sich schon seit Jahren mit dem Thema ausein- dergesetzt haben und das Interesse an der Thematik schon von Beginn an tief in ihnen verwurzelt war. Mein Weg zu dieser Arbeit und auch zu der damit verb- denen Thematik war ein etwas anderer und beruhte auf dem Scheitern eines Projektes, mit dessen Thematik ich mich schon länger beschäftigt habe und d- sen Interesse dazu tief in mir verwurzelt war. Auf der Suche nach einem neuen Thema im sonderpädagogischen Kontext bin ich dann unter der Bedingung m- lichst großer Unabhängigkeit von Entscheidungen dritter Personen oder Institu- onen auf den Medienbereich gestoßen und im Nachhinein betrachtet hat sich dies als hochgradig interessant und fruchtbar herausgestellt. Neben Seminaren zu dieser Thematik und verschiedenen Kontakten ist aus dieser Beschäftigung h- aus auch eine Filmreihe entstanden, die sich mittlerweile fest im Semesterplan der Studierenden etabliert zu haben scheint. Manchmal eröffnen sich also durch einen vermeintlichen Schritt zurück ganz neue, schöne und erlebenswerte M- lichkeiten und Perspektiven. Mein Dank an dieser Stelle gilt zu allererst meinen Eltern, Henry und - cki, ohne deren Unterstützung ein derartiges Vorhaben nicht möglich gewesen wäre und deren persönliches Vertrauen in mich und meine Entscheidungen mir stets das Gefühl von Sicherheit und Geborgenheit gegeben hat. Auch ohne die persönliche Unterstützung durch meine Freundin Beate wäre mir manches wa- scheinlich wesentlich schwerer gefallen.

Pressearbeit für Dummies (Für Dummies)

by Oliver Erens

Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen und nachbereiten. Außerdem erklärt er Ihnen, wie Sie eine Pressemappe gestalten sollten, welche Strategie für Sie die richtige ist und wie Sie Pressearbeit in Krisen richtig angehen.

PrestaShop 1.5 Beginner's Guide

by Jose A. Tizon John Horton

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that. This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.

PrestaShop Module Development

by Fabien Serny

If you are a developer who is new to PrestaShop and wants to get a good foundation in development on the PrestaShop framework, this book is for you. It's assumed that you will have some experience with PHP5, jQuery, and HTML/CSS (no need to be an expert on it).

Preventing Harmful Behaviour in Online Communities: Censorship and Interventions

by Zoe Alderton

Preventing Harmful Behaviour in Online Communities explores the ethics and logistics of censoring problematic communications online that might encourage a person to engage in harmful behaviour. Using an approach based on theories of digital rhetoric and close primary source analysis, Zoe Alderton draws on group dynamics research in relation to the way in which some online communities foster negative and destructive ideas, encouraging community members to engage in practices including self-harm, disordered eating, and suicide. This book offers insight into the dangerous gap between the clinical community and caregivers versus the pro-anorexia and pro-self-harm communities – allowing caregivers or medical professionals to understand hidden online communities young people in their care may be part of. It delves into the often-unanticipated needs of those who band together to resist the healthcare community, suggesting practical ways to address their concerns and encourage healing. Chapters investigate the alarming ease with which ideas of self-harm can infect people through personal contact, community unease, or even fiction and song and the potential of the internet to transmit self-harmful ideas across countries and even periods of time. The book also outlines the real nature of harm-based communities online, examining both their appeal and dangers, while also examining self-censorship and intervention methods for dealing with harmful content online. Rather than pointing to punishment or censorship as best practice, the book offers constructive guidelines that outline a more holistic approach based on the validity of expressing negative mood and the creation of safe peer support networks, making it ideal reading for professionals protecting vulnerable people, as well as students and academics in psychology, mental health, and social care.

Preventing Harmful Behaviour in Online Communities: Censorship and Interventions

by Zoe Alderton

Preventing Harmful Behaviour in Online Communities explores the ethics and logistics of censoring problematic communications online that might encourage a person to engage in harmful behaviour. Using an approach based on theories of digital rhetoric and close primary source analysis, Zoe Alderton draws on group dynamics research in relation to the way in which some online communities foster negative and destructive ideas, encouraging community members to engage in practices including self-harm, disordered eating, and suicide. This book offers insight into the dangerous gap between the clinical community and caregivers versus the pro-anorexia and pro-self-harm communities – allowing caregivers or medical professionals to understand hidden online communities young people in their care may be part of. It delves into the often-unanticipated needs of those who band together to resist the healthcare community, suggesting practical ways to address their concerns and encourage healing. Chapters investigate the alarming ease with which ideas of self-harm can infect people through personal contact, community unease, or even fiction and song and the potential of the internet to transmit self-harmful ideas across countries and even periods of time. The book also outlines the real nature of harm-based communities online, examining both their appeal and dangers, while also examining self-censorship and intervention methods for dealing with harmful content online. Rather than pointing to punishment or censorship as best practice, the book offers constructive guidelines that outline a more holistic approach based on the validity of expressing negative mood and the creation of safe peer support networks, making it ideal reading for professionals protecting vulnerable people, as well as students and academics in psychology, mental health, and social care.

Prezi Cookbook

by Charlotte Olsson Christina Hoyer

This book is intended for both beginners who want to get started with Prezi as well as experienced users who want to enhance their knowledge of Prezi. If you are a seasoned presenter, you can use this book to quickly transfer your presentation skills to Prezi. If you are new to presenting, the guidelines and tips in this book take you by the hand and guide you to complete mastery of Prezi.

Prezi Essentials

by Domi Sinclair

If you want to learn Prezi, and specifically design within Prezi, this is the book for you. Perhaps you already know a bit about Prezi but have never used it, or perhaps you have used Prezi before but want to learn how to incorporate your own custom design elements. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic design concepts and the use of Prezi, but prior experience is not essential.

Prezi For Dummies

by Stephanie Diamond

A one-stop resource for an exciting new Web-based, slide-free presentation tool! People who have been seeking a flashier version of PowerPoint have found it—and it's Prezi. A Web-based, slide-free presentation tool, Prezi allows users to create and give rich, Web-based presentations complete with dynamic content, contextual layouts, and eye-catching visuals. Prezi For Dummies gets you rapidly up to speed, including how to think outside the traditional slide, create your project, insert Flash and other graphic files, and publish your presentation to a public domain. You’ll also learn valuable tips on what makes a good Prezi. Introduces Prezi, a Web-based, Flash-friendly, dynamic presentation tool Explains how to use online and offline editors and insert images, video, sound, Flash files, and other complex graphics Covers presenting a Prezi, publishing it to a public domain, and collaborating with others Offers tips and insights on what makes a good Prezi—and how to think visually to create content that benefits your business or organization Move beyond slides, put your visual thinking cap on, and get the very most of Prezi with this timely, practical guide.

Prezi For Dummies

by Stephanie Diamond

A one-stop resource for an exciting new Web-based, slide-free presentation tool! People who have been seeking a flashier version of PowerPoint have found it—and it's Prezi. A Web-based, slide-free presentation tool, Prezi allows users to create and give rich, Web-based presentations complete with dynamic content, contextual layouts, and eye-catching visuals. Prezi For Dummies gets you rapidly up to speed, including how to think outside the traditional slide, create your project, insert Flash and other graphic files, and publish your presentation to a public domain. You’ll also learn valuable tips on what makes a good Prezi. Introduces Prezi, a Web-based, Flash-friendly, dynamic presentation tool Explains how to use online and offline editors and insert images, video, sound, Flash files, and other complex graphics Covers presenting a Prezi, publishing it to a public domain, and collaborating with others Offers tips and insights on what makes a good Prezi—and how to think visually to create content that benefits your business or organization Move beyond slides, put your visual thinking cap on, and get the very most of Prezi with this timely, practical guide.

Prezi HOTSHOT

by Hedwyg Van Groenendaal

This book takes a hands-on, tutorial-style approach that walks you through ten individual projects, each focusing on producing a specific Prezi. If you have some basic experience of Prezi and want to gain advanced knowledge by building different kinds of Prezi projects, then this book is for you.

The Price of Truth: The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany

by Richard Fine

In The Price of Truth, Richard Fine recounts the intense drama surrounding the German surrender at the end of World War II and the veteran Associated Press journalist Edward Kennedy's controversial scoop. On May 7, 1945, Kennedy bypassed military censorship to be the first to break the news of the Nazi surrender executed in Reims, France. Both the practice and the public perception of wartime reporting would never be the same. While, at the behest of Soviet leaders, Allied authorities prohibited release of the story, Kennedy stuck to his journalistic principles and refused to manage information he believed the world had a right to know. No action by an American correspondent during the war proved more controversial.The Paris press corps was furious at what it took to be Kennedy's unethical betrayal; military authorities threatened court-martial before expelling him from Europe. Kennedy defended himself, insisting the news was being withheld for suspect political reasons unrelated to military security. After prolonged national debate, when the dust settled, Kennedy's career was in ruins. This story of Kennedy's surrender dispatch and the meddling by Allied Command, which was already being called a fiasco in May 1945, revises what we know about media-military relations. Discarding "Good War" nostalgia, Fine challenges the accepted view that relations between the media and the military were amicable during World War II and only later ran off the rails during the Vietnam War. The Price of Truth reveals one of the earliest chapters of tension between reporters committed to informing the public and generals tasked with managing a war.

Pricing, Online Marketing Behavior, and Analytics

by G. Viglia

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Primary Research and Writing: People, Places, and Spaces

by Lynee Lewis Gaillet Michelle F. Eble

Developed for emerging academic writers, Primary Research and Writing offers a fresh take on the nature of doing research in the writing classroom. Encouraging students to write about topics for which they have a passion or personal connection, this text emphasizes the importance of primary research in developing writing skills and abilities. Authors Lynée Lewis Gaillet and Michelle F. Eble have built a pedagogical approach that makes archival and primary research interesting, urgent, and relevant to emerging writers. Students are able to explore ways of analyzing their findings and presenting their results to their intended readers. With in-text features to aid students in understanding primary research and its role in their writing, chapters include special elements such as: Communities in Context – Profiles of traditional and digital communities that help students understand the characteristics of communities and group members Profiles of Primary Researchers – Spotlights on professionals, giving an illuminating look into the role primary research plays in real-world research and writing Student Writing – Examples of exemplary student writing that demonstrate how research can be relevant, engaging, and interesting, with annotations. Invention Exercises - Exercises designed to help students locate primary investigation within communities that they already understand or find appealing Writing Exercises - Writing exercises that offer students practice in exploring communities and investigating primary materials. Readings – Annotated readings with questions to guide analysis, pulled from a variety of rich sources, that give students inspiration for undertaking their own research projects. This text has a robust companion website that provides resources for instructors and students, with sample syllabi, chapter overviews, lecture outlines, sample assignments, and a list of class resources. Primary Research and Writing is an engaging textbook developed for students in the beginning stages of their academic writing careers, and prepares its readers for a lifetime of research and writing.

Primary Research and Writing: People, Places, and Spaces

by Lynee Lewis Gaillet Michelle F. Eble

Developed for emerging academic writers, Primary Research and Writing offers a fresh take on the nature of doing research in the writing classroom. Encouraging students to write about topics for which they have a passion or personal connection, this text emphasizes the importance of primary research in developing writing skills and abilities. Authors Lynée Lewis Gaillet and Michelle F. Eble have built a pedagogical approach that makes archival and primary research interesting, urgent, and relevant to emerging writers. Students are able to explore ways of analyzing their findings and presenting their results to their intended readers. With in-text features to aid students in understanding primary research and its role in their writing, chapters include special elements such as: Communities in Context – Profiles of traditional and digital communities that help students understand the characteristics of communities and group members Profiles of Primary Researchers – Spotlights on professionals, giving an illuminating look into the role primary research plays in real-world research and writing Student Writing – Examples of exemplary student writing that demonstrate how research can be relevant, engaging, and interesting, with annotations. Invention Exercises - Exercises designed to help students locate primary investigation within communities that they already understand or find appealing Writing Exercises - Writing exercises that offer students practice in exploring communities and investigating primary materials. Readings – Annotated readings with questions to guide analysis, pulled from a variety of rich sources, that give students inspiration for undertaking their own research projects. This text has a robust companion website that provides resources for instructors and students, with sample syllabi, chapter overviews, lecture outlines, sample assignments, and a list of class resources. Primary Research and Writing is an engaging textbook developed for students in the beginning stages of their academic writing careers, and prepares its readers for a lifetime of research and writing.

Primatology, Ethics and Trauma: The Oklahoma Chimpanzee Studies

by Robert Ingersoll Antonina Anna Scarnà

Primatology, Ethics and Trauma offers an analytical re-examination of the research conducted into the linguistic abilities of the Oklahoma chimpanzees, uncovering the historical reality of the research. It has been 50 years since the first language experiments on chimpanzees. Robert Ingersoll was one of the researchers from 1975 to 1983. He is well known for being one of the main carers and best friend of the chimpanzee, Nim Chimpsky, but there were other chimpanzees in the University of Oklahoma's Institute for Primate Studies, including Washoe, Moja, Kelly, Booee, and Onan, who were taught sign language in the quest to discover whether language is learned or innate in humans. Antonina Anna Scarnà’s expertise in language acquisition and neuroscience offers a vehicle for critical evaluation of those studies.Ingersoll and Scarnà investigate how this research failed to address the emotional needs of the animals. Research into trauma has made scientific advances since those studies. It is time to consider the research from a different perspective, examining the neglect and cruelty that was inflicted on those animals in the name of psychological science. This book re-examines those cases, addressing directly the suffering and traumatic experiences endured by the captive chimpanzees, in particular the female chimpanzee, Washoe, and her resultant inability to be a competent mother.The book discusses the unethical nature of the studies in the context of recent research on trauma and offers a specific and direct psychological message, proposing to finally close the door on the language side of these chimpanzee studies. This book is a novel and groundbreaking account. It will be of interest to lay readers and academics alike. Those working as research, experimental, and clinical psychologists will find this book of interest, as will psychotherapists, linguists, anthropologists, historians of science and primatologists, as well as those involved in primate sanctuary and conservation.

Primatology, Ethics and Trauma: The Oklahoma Chimpanzee Studies

by Robert Ingersoll Antonina Anna Scarnà

Primatology, Ethics and Trauma offers an analytical re-examination of the research conducted into the linguistic abilities of the Oklahoma chimpanzees, uncovering the historical reality of the research. It has been 50 years since the first language experiments on chimpanzees. Robert Ingersoll was one of the researchers from 1975 to 1983. He is well known for being one of the main carers and best friend of the chimpanzee, Nim Chimpsky, but there were other chimpanzees in the University of Oklahoma's Institute for Primate Studies, including Washoe, Moja, Kelly, Booee, and Onan, who were taught sign language in the quest to discover whether language is learned or innate in humans. Antonina Anna Scarnà’s expertise in language acquisition and neuroscience offers a vehicle for critical evaluation of those studies.Ingersoll and Scarnà investigate how this research failed to address the emotional needs of the animals. Research into trauma has made scientific advances since those studies. It is time to consider the research from a different perspective, examining the neglect and cruelty that was inflicted on those animals in the name of psychological science. This book re-examines those cases, addressing directly the suffering and traumatic experiences endured by the captive chimpanzees, in particular the female chimpanzee, Washoe, and her resultant inability to be a competent mother.The book discusses the unethical nature of the studies in the context of recent research on trauma and offers a specific and direct psychological message, proposing to finally close the door on the language side of these chimpanzee studies. This book is a novel and groundbreaking account. It will be of interest to lay readers and academics alike. Those working as research, experimental, and clinical psychologists will find this book of interest, as will psychotherapists, linguists, anthropologists, historians of science and primatologists, as well as those involved in primate sanctuary and conservation.

A Primer for Integrated Marketing Communications

by Philip Kitchen Patrick De Pelsmacker

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

A Primer for Integrated Marketing Communications

by Philip Kitchen Patrick De Pelsmacker

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

A Primer of Multicast Routing (SpringerBriefs in Computer Science)

by Eric Rosenberg

Whereas unicast routing determines a path from one source node to one destination node, multicast routing determines a path from one source to many destinations, or from many sources to many destinations. We survey multicast routing methods for when the set of destinations is static, and for when it is dynamic. While most of the methods we review are tree based, some non-tree methods are also discussed. We survey results on the shape of multicast trees, delay constrained multicast routing, aggregation of multicast traffic, inter-domain multicast, and multicast virtual private networks. We focus on basic algorithmic principles, and mathematical models, rather than implementation level protocol details. Many historically important methods, even if not currently used, are reviewed to give perspective on the evolution of multicast routing.

Primer on Client-Side Web Security (SpringerBriefs in Computer Science)

by Philippe De Ryck Lieven Desmet Frank Piessens Martin Johns

This volume illustrates the continuous arms race between attackers and defenders of the Web ecosystem by discussing a wide variety of attacks. In the first part of the book, the foundation of the Web ecosystem is briefly recapped and discussed. Based on this model, the assets of the Web ecosystem are identified, and the set of capabilities an attacker may have are enumerated. In the second part, an overview of the web security vulnerability landscape is constructed. Included are selections of the most representative attack techniques reported in great detail. In addition to descriptions of the most common mitigation techniques, this primer also surveys the research and standardization activities related to each of the attack techniques, and gives insights into the prevalence of those very attacks. Moreover, the book provides practitioners a set of best practices to gradually improve the security of their web-enabled services. Primer on Client-Side Web Security expresses insights into the future of web application security. It points out the challenges of securing the Web platform, opportunities for future research, and trends toward improving Web security.

A Primer on Legal Reasoning

by Michael Evan Gold

After years of teaching law courses to undergraduate, graduate, and law students, Michael Evan Gold has come to believe that the traditional way of teaching – analysis, explanation, and example – is superior to the Socratic Method for students at the outset of their studies.In courses taught Socratically, even the most gifted students can struggle, and many others are lost in a fog for months. Gold offers a meta approach to teaching legal reasoning, bringing the process of argumentation to the fore.Using examples both from the law and from daily life, Gold's book will help undergraduates and first-year law students to understand legal discourse. The book analyzes and illustrates the principles of legal reasoning, such as logical deduction, analogies and distinctions, and application of law to fact, and even solves the mystery of how to spot an issue.In Gold's experience, students who understand the principles of analytical thinking are able to understand arguments, to evaluate and reply to them, and ultimately to construct sound arguments of their own.

A Primer on Physical-Layer Network Coding (Synthesis Lectures on Learning, Networks, and Algorithms)

by Soung Liew Lu Lu Shengli Zhang

The concept of physical-layer network coding (PNC) was proposed in 2006 for application in wireless networks. Since then it has developed into a subfield of communications and networking with a wide following. This book is a primer on PNC. It is the outcome of a set of lecture notes for a course for beginning graduate students at The Chinese University of Hong Kong. The target audience is expected to have some prior background knowledge in communication theory and wireless communications, but not working knowledge at the research level. Indeed, a goal of this book/course is to allow the reader to gain a deeper appreciation of the various nuances of wireless communications and networking by focusing on problems arising from the study of PNC. Specifically, we introduce the tools and techniques needed to solve problems in PNC, and many of these tools and techniques are drawn from the more general disciplines of signal processing, communications, and networking: PNC is used as a pivot to learn about the fundamentals of signal processing techniques and wireless communications in general. We feel that such a problem-centric approach will give the reader a more in-depth understanding of these disciplines and allow him/her to see first-hand how the techniques of these disciplines can be applied to solve real research problems. As a primer, this book does not cover many advanced materials related to PNC. PNC is an active research field and many new results will no doubt be forthcoming in the near future. We believe that this book will provide a good contextual framework for the interpretation of these advanced results should the reader decide to probe further into the field of PNC.

Primitive Bodily Communications in Psychotherapy: Embodied Expressions of a Disembodied Psyche

by Raffaella Hilty

Every psychotherapist will be familiar with what it means to experience the hatred and despair of their most vulnerable patients in the midst of a psychotherapy session. Most often these patients will manage to express their feelings verbally, but what about those who never developed the capacity to speak? Or those who are capable of talking, but carry a complex range of unprocessed embodied feelings that cannot be verbally expressed? Some patients must rely on another type of language in order to communicate their dissociative states of mind. Primitive Bodily Communications explores how the ‘talking cure’ can still work when words fail and the body ‘talks.’ Non-verbal communication can be thought of as a form of body language and, even though this is a topic not frequently discussed, many practitioners have experienced working with people who communicate through the use of their bodies. The book does not refer to bodily communications as primitive because we see them as inferior to verbal language, but simply because they point to the beginnings of psychological development, to primary ways of being and relating, as well as to enduring aspects of ourselves. The contributors explore the topic of primitive bodily communications in the context of intellectual disability, eating disorders and bodily neglect, focusing on the communicative aspect of bodily expressions within the therapeutic relationship. A wide spectrum of clinical cases illustrates how these patients can reach a state of better physical and emotional containment and, when possible, of verbal communication.

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Showing 15,151 through 15,175 of 21,916 results