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The Practical Negotiation Handbook: A Five Step Approach to Lasting Partnerships
by Melissa DaviesEffective negotiations lead to sustainable partnerships, help both parties to achieve higher goals than they would alone and allow organizations to avoid the costly price of conflict. This book outlines a simple and powerful method of negotiating, either in person or virtually. The Practical Negotiation Handbook outlines a tried and tested five-step process for negotiating lasting agreements, with best practice case examples, checklists and tools. This thoroughly practical guide brings together over 25 years of the author's experience negotiating in a variety of countries and contexts to give you the confidence to negotiate any kind of contract or agreement, large or small.Using a 'solution-focused' approach which centres around preferred outcomes rather than conflicts, and on questioning and listening to the other party rather than trying to convince or impose and making assumptions, this pragmatic book will help build your profile as an ethical and respected negotiator. From contextual analysis and goal preparation to the importance of communication and building an offer, it cuts through the theory and clearly outlines the skills needed to influence the outcome and implementation of any negotiation.
Practical Newspaper Reporting
by David B Spark Geoffrey HarrisNow in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, this book delivers: • Guidance on news gathering, from government and business to sport and religion • Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better • Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews • Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism • A review of the new financial realities that the internet is imposing on the media. Informed by over half a century's professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Practical Newspaper Reporting (Media Manuals Ser.)
by David Spark Geoffrey HarrisThis guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.
Practical Newspaper Reporting
by David Spark Geoffrey HarrisThis guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.
Practical Newspaper Reporting (PDF)
by David B SparkNow in its fourth edition , this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.
Practical Newspaper Reporting (PDF)
by David B Spark Geoffrey HarrisNow in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, this book delivers: • Guidance on news gathering, from government and business to sport and religion • Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better • Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews • Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism • A review of the new financial realities that the internet is imposing on the media. Informed by over half a century's professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Practical Optimization: Algorithms and Engineering Applications
by Andreas Antoniou Wu-Sheng LuPractical Optimization: Algorithms and Engineering Applications is a hands-on treatment of the subject of optimization. A comprehensive set of problems and exercises makes the book suitable for use in one or two semesters of a first-year graduate course or an advanced undergraduate course. Each half of the book contains a full semester’s worth of complementary yet stand-alone material. The practical orientation of the topics chosen and a wealth of useful examples also make the book suitable for practitioners in the field.
Practical Presentation Skills: Authenticity, Focus & Strength (Business Communication Pocket Guides)
by Brandt JohnsonDeliver compelling presentations in any context, from a meeting with colleagues to a client pitch or keynote address.Whenever you talk to anyone, you are presenting yourself and your ideas to an audience. You are giving a presentation. This could be in person, on the phone, or via videoconference. In any case, both your content and your delivery contribute to the vitality and effectiveness of your message. Too many speakers fail to engage their audience and get their ideas across. Don't be one of them! Practical Presentation Skills will help you master the three fundamental elements responsible for a presentation's success: authenticity, focus, and strength.
Practical RF System Design (Wiley - IEEE)
by William F. EganThe ultimate practical resource for today's RF system design professionals Radio frequency components and circuits form the backbone of today's mobile and satellite communications networks. Consequently, both practicing and aspiring industry professionals need to be able to solve ever more complex problems of RF design. Blending theoretical rigor with a wealth of practical expertise, Practical RF System Design addresses a variety of complex, real-world problems that system engineers are likely to encounter in today's burgeoning communications industry with solutions that are not easily available in the existing literature. The author, an expert in the field of RF module and system design, provides powerful techniques for analyzing real RF systems, with emphasis on some that are currently not well understood. Combining theoretical results and models with examples, he challenges readers to address such practical issues as: * How standing wave ratio affects system gain * How noise on a local oscillator will affect receiver noise figure and desensitization * How to determine the dynamic range of a cascade from module specifications * How phase noise affects system performance and where it comes from * How intermodulation products (IMs) predictably change with signal amplitude, and why they sometimes change differently An essential resource for today's RF system engineers, the text covers important topics in the areas of system noise and nonlinearity, frequency conversion, and phase noise. Along with a wealth of practical examples using MATLAB(r) and Excel, spreadsheets are available for download from an FTP Web site to help readers apply the methods outlined in this important resource.
Practical Sensory Programmes: For Students with Autism Spectrum Disorder and Other Special Needs (PDF)
by Sue LarkeyChildren with autistic spectrum disorders (ASD) often have sensory processing difficulties. They may be very sensitive to particular sounds or materials, or unresponsive to injuries most children would find painful. This practical book offers a six-step approach to developing a successful programme to help children cope with sensory input they find overwhelming, and to identify activities they may find relaxing or rewarding. Sue Larkey draws on her experience of working with children with autism to offer more than 30 activities using touch, sound, taste, vision and movement, and gives advice on how to use these activities as opportunities to improve children's communication skills. She provides detailed photocopiable checklists to assess children's sensory reactions, sleep patterns, sense of movement and use of eye contact. Parents, occupational therapists and educational professionals will find this workbook to be a rich source of fun ideas for improving sensory processing in autism, and easily adaptable for children with other special needs.
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
by Dr Steven StruhlIn an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
by Dr Steven StruhlIn an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.
Practical Thinking: Four Ways to be Right, Five Ways to be Wrong (Pelican Ser.)
by Edward De BonoIn Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking. From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.
Practice of Public Relations
by Sam BlackPublic relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. TThis new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during his career, has played a significant role in the development of both the Institute of Public Relations and the International Public Relations Association. Contributors: John Cole-Morgan, Betty Dean, Rosemary Graham, Mark D Grundy, Jane Hammond, Brian Harvey, Danny Moss, Margaret Nally, Phyllis Oberman, Michael Regester, Douglas Smith, Tim Travers-Healy, Neville Wade, Sue Wolstenholme.
Practice of Public Relations
by Sam BlackPublic relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. TThis new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during his career, has played a significant role in the development of both the Institute of Public Relations and the International Public Relations Association. Contributors: John Cole-Morgan, Betty Dean, Rosemary Graham, Mark D Grundy, Jane Hammond, Brian Harvey, Danny Moss, Margaret Nally, Phyllis Oberman, Michael Regester, Douglas Smith, Tim Travers-Healy, Neville Wade, Sue Wolstenholme.
The Practice of Public Relations
by Wilfred HowardThe Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
Practices Of Looking: An Introduction To Visual Culture
by Marita Sturken Lisa CartwrightPractices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.
Practicing Communication Ethics: Development, Discernment, and Decision-Making
by Kenneth E. Anderson Paula S. TompkinsPracticing Communication Ethics provides a theoretical framework for developing a personal standard of ethics that can be applied in real world communication situations. Through an examination of specific ethical values including truth, justice, freedom, care, and integrity, this first edition enables the reader to personally determine which values they are ethically committed to upholding. Blending communication theory, ethics as practical philosophy, and moral psychology, this text presents the practice of communication ethics as part of the lifelong process of personal development and fosters the ability in its readers to approach communication decision-making through an ethical lens.
Practicing Communication Ethics: Development, Discernment, and Decision-Making
by Kenneth E. Anderson Paula S. TompkinsPracticing Communication Ethics provides a theoretical framework for developing a personal standard of ethics that can be applied in real world communication situations. Through an examination of specific ethical values including truth, justice, freedom, care, and integrity, this first edition enables the reader to personally determine which values they are ethically committed to upholding. Blending communication theory, ethics as practical philosophy, and moral psychology, this text presents the practice of communication ethics as part of the lifelong process of personal development and fosters the ability in its readers to approach communication decision-making through an ethical lens.
Practicing Communication Ethics: Development, Discernment, and Decision Making
by Paula S. TompkinsPracticing Communication Ethics: Development, Discernment, and Decision Making presents a theoretical framework for developing a personal standard of ethics that can be applied in everyday communication situations. This second edition focuses on how the reader’s communication matters ethically in cocreating their relationships, family, workgroups, and communities. Through an examination of ethical values including truth, justice, freedom, care, integrity, and honor, the reader can determine which values they are ethically committed to upholding. Blending communication theory, ethics as practical philosophy, and moral psychology, the text presents the practice of communication ethics as part of the lifelong process of personal development and fosters the ability in its readers to approach communication decision making through an ethical lens.
Practicing Communication Ethics: Development, Discernment, and Decision Making
by Paula S. TompkinsPracticing Communication Ethics: Development, Discernment, and Decision Making presents a theoretical framework for developing a personal standard of ethics that can be applied in everyday communication situations. This second edition focuses on how the reader’s communication matters ethically in cocreating their relationships, family, workgroups, and communities. Through an examination of ethical values including truth, justice, freedom, care, integrity, and honor, the reader can determine which values they are ethically committed to upholding. Blending communication theory, ethics as practical philosophy, and moral psychology, the text presents the practice of communication ethics as part of the lifelong process of personal development and fosters the ability in its readers to approach communication decision making through an ethical lens.
Practicing Convergence Journalism: An Introduction to Cross-Media Storytelling
by Janet KolodzyPracticing Convergence Journalism teaches budding journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video and online. Janet Kolodzy addresses multi-media and cross-media thinking, organizing, reporting and producing for both short-form spot news and long-form features. Her approach focuses on storytelling principles, not just specific technical practices, providing journalists with the mindset and skills they need to adapt their writing and reporting for the tools of today and tomorrow. With this book and the aid of its companion website, students learn how to: Develop a cross-media mode of journalistic thinking that will result in stories suitable for a fast-paced, multitasking and mobile audience. Decide when visuals are useful and necessary, and understand how to capture, select and organize them to effectively enhance a reader’s understanding of a story. Put together various elements of storytelling (writing, audio, moving and still pictures) for an interactive journalistic experience.
Practicing Convergence Journalism: An Introduction to Cross-Media Storytelling
by Janet KolodzyPracticing Convergence Journalism teaches budding journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video and online. Janet Kolodzy addresses multi-media and cross-media thinking, organizing, reporting and producing for both short-form spot news and long-form features. Her approach focuses on storytelling principles, not just specific technical practices, providing journalists with the mindset and skills they need to adapt their writing and reporting for the tools of today and tomorrow. With this book and the aid of its companion website, students learn how to: Develop a cross-media mode of journalistic thinking that will result in stories suitable for a fast-paced, multitasking and mobile audience. Decide when visuals are useful and necessary, and understand how to capture, select and organize them to effectively enhance a reader’s understanding of a story. Put together various elements of storytelling (writing, audio, moving and still pictures) for an interactive journalistic experience.
Practising Global Journalism: Exploring reporting issues worldwide
by John HerbertFrom this book, you will gain an understanding of the global media marketplace - the technology, the players and the issues. The role of news agencies, sources and networks are explored covering the issues of ethics, global media ownership and control. Find out how journalists are using the web and learn even newer ways to collect and communicate information. Essential reading for today's practising and trainee journalists. John Herbert examines the global environment in which journalists operate and describes the latest technology and its impact on print, broadcast and online journalism practice.Practising Global Journalism is a unique overview of the profession, providing a comparative study of journalism practice worldwide. Case studies are drawn from Europe, Australia, the Asia Pacific, South Asia, China, Africa and the Americas.
Practising Global Journalism: Exploring reporting issues worldwide
by John HerbertFrom this book, you will gain an understanding of the global media marketplace - the technology, the players and the issues. The role of news agencies, sources and networks are explored covering the issues of ethics, global media ownership and control. Find out how journalists are using the web and learn even newer ways to collect and communicate information. Essential reading for today's practising and trainee journalists. John Herbert examines the global environment in which journalists operate and describes the latest technology and its impact on print, broadcast and online journalism practice.Practising Global Journalism is a unique overview of the profession, providing a comparative study of journalism practice worldwide. Case studies are drawn from Europe, Australia, the Asia Pacific, South Asia, China, Africa and the Americas.