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The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)
by Caroline BlackAt a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
by Mark WeinerData, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
PR Today: The Authoritative Guide To Public Relations (PDF)
by Trevor Morris Simon GoldsworthyWhether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.
PR Today: The Authoritative Guide to Public Relations
by Trevor Morris Simon GoldsworthyThis new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition:- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand- Interviews with leading figures in PR and beyond- A thoroughly revised and expanded chapter on digital PR
PR Today: The Authoritative Guide to Public Relations
by Trevor Morris Simon GoldsworthyThis new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition:- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand- Interviews with leading figures in PR and beyond- A thoroughly revised and expanded chapter on digital PR
PR und Organisationskommunikation im Gesundheitswesen: Interdisziplinäre Perspektiven auf Wertehorizonte und deren Spannungsfelder
by Doreen ReifegersteDas Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrößen sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
A Practical Approach to Corporate Networks Engineering
by Antonio Nogueira Paulo SalvadorA Practical Approach to Corporate Networks Engineering is dedicated to corporate network design and engineering, covering the different levels of network design and deployment. The main theoretical concepts are explained and the different functioning mechanisms are illustrated with practical experiments. Using an open source network simulator that is able to emulate real network equipment and run concrete network scenarios (Graphical Network Simulator), the authors present several realistic network scenarios that illustrate the different network protocols and mechanisms and can be easily replicated by readers at home. Readers will be able to configure the different network equipments, run the scenarios and capture traffic at the different network links on their own, ordinary PC, acquiring a deep knowledge of the underlying network protocols and mechanisms.This interactive and practical teaching approach is very motivating and effective, since students can easily follow the explanations that are given throughout the book, making this work a valuable addition to the existing literature.
A Practical Approach to Corporate Networks Engineering
by Antonio Nogueira Paulo SalvadorA Practical Approach to Corporate Networks Engineering is dedicated to corporate network design and engineering, covering the different levels of network design and deployment. The main theoretical concepts are explained and the different functioning mechanisms are illustrated with practical experiments. Using an open source network simulator that is able to emulate real network equipment and run concrete network scenarios (Graphical Network Simulator), the authors present several realistic network scenarios that illustrate the different network protocols and mechanisms and can be easily replicated by readers at home. Readers will be able to configure the different network equipments, run the scenarios and capture traffic at the different network links on their own, ordinary PC, acquiring a deep knowledge of the underlying network protocols and mechanisms.This interactive and practical teaching approach is very motivating and effective, since students can easily follow the explanations that are given throughout the book, making this work a valuable addition to the existing literature.
A Practical Approach to WBEM/CIM Management
by Chris HobbsSystem architects and engineers in fields such as storage networking, desktop computing, electrical power distribution, and telecommunications need a common and flexible way of managing heterogeneous devices and services. Web-Based Enterprise Management (WBEM) and its Component Information Model (CIM) provide the architecture, language, interfaces,
A Practical Approach to WBEM/CIM Management
by Chris HobbsSystem architects and engineers in fields such as storage networking, desktop computing, electrical power distribution, and telecommunications need a common and flexible way of managing heterogeneous devices and services. Web-Based Enterprise Management (WBEM) and its Component Information Model (CIM) provide the architecture, language, interfaces,
Practical Channel-Aware Resource Allocation: With MATLAB and Python Code
by Michael Ghorbanzadeh Ahmed AbdelhadiThis book dives into radio resource allocation optimizations, a research area for wireless communications, in a pragmatic way and not only includes wireless channel conditions but also incorporates the channel in a simple and practical fashion via well-understood equations. Most importantly, the book presents a practical perspective by modeling channel conditions using terrain-aware propagation which narrows the gap between purely theoretical work and that of industry methods. The provided propagation modeling reflects industry grade scenarios for radio environment map and hence makes the channel based resource allocation presented in the book a field-grade view. Also, the book provides large scale simulations that account for realistic locations with terrain conditions that can produce realistic scenarios applicable in the field. Most portions of the book are accompanied with MATLAB code and occasionally MATLAB/Python/C code. The book is intended for graduate students, academics, researchers of resource allocation in mathematics, computer science, and electrical engineering departments as well as working professionals/engineers in wireless industry.
Practical English Language Skills for Lawyers: Improving Your Legal English
by Natasha Costello Louise KulbickiA high level of English remains essential for any lawyer wishing to work internationally, but transferring language skills from the classroom to the workplace can be challenging. This book shows non-native, English speaking lawyers how to apply their English language skills to everyday legal situations and contexts, providing essential guidance to ensure they can work confidently in different settings and mediums.Including activities based on real-life scenarios, the book will allow lawyers and law students to practise their English in key areas of working life, from networking and client meetings, to telephone and conference calls, contract drafting and contract negotiations, presentations and using social media. Written by two highly experienced legal English language tutors, both former legal professionals, it also features online support material that includes listening exercises to complement those based on writing and reading comprehension.Designed to hone skills required in working life, Practical English Language Skills for Lawyers is practical, accessible and fun. Including guidance on job applications and interview practice, this book is an invaluable resource not only for current legal professionals but also for those students considering their first career step.Support Material (including Audio Tracks, Audio Notes and Teacher Notes) can be accessed from the Support Material section at www.routledge.com/9780367690465
Practical GIS
by Gabor FarkasLearn the basics of Geographic Information Systems by solving real-world problems with powerful open source tools About This Book • This easy-to-follow guide allows you to manage and analyze geographic data with ease using open source tools • Publish your geographical data online • Learn the basics of geoinformatics in a practical way by solving problems Who This Book Is For The book is for IT professionals who have little or no knowledge of GIS. It's also useful for those who are new to the GIS field who don't want to spend a lot of money buying licenses of commercial tools and training. What You Will Learn • Collect GIS data for your needs • Store the data in a PostGIS database • Exploit the data using the power of the GIS queries • Analyze the data with basic and more advanced GIS tools • Publish your data and share it with others • Build a web map with your published data In Detail The most commonly used GIS tools automate tasks that were historically done manually—compiling new maps by overlaying one on top of the other or physically cutting maps into pieces representing specific study areas, changing their projection, and getting meaningful results from the various layers by applying mathematical functions and operations. This book is an easy-to-follow guide to use the most matured open source GIS tools for these tasks. We'll start by setting up the environment for the tools we use in the book. Then you will learn how to work with QGIS in order to generate useful spatial data. You will get to know the basics of queries, data management, and geoprocessing. After that, you will start to practice your knowledge on real-world examples. We will solve various types of geospatial analyses with various methods. We will start with basic GIS problems by imitating the work of an enthusiastic real estate agent, and continue with more advanced, but typical tasks by solving a decision problem. Finally, you will find out how to publish your data (and results) on the web. We will publish our data with QGIS Server and GeoServer, and create a basic web map with the API of the lightweight Leaflet web mapping library. Style and approach The book guides you step by step through each of the core concepts of the GIS toolkit, building an overall picture of its capabilities. This guide approaches the topic systematically, allowing you to build upon what you learned in previous chapters. By the end of this book, you'll have an understanding of the aspects of building a GIS system and will be able to take that knowledge with you to whatever project calls for it.
A Practical Guide to Body Language: Read & Send the Right Signals (Practical Guide Series)
by Glenn WilsonAn INTRODUCING PRACTICAL GUIDE to understanding the body language of others and being aware of your own. INTRODUCING BODY LANGUAGE explains how to read other people and how to be more aware of what you are saying with your own body language. This easy to read guide teaches you how to understand non-verbal messages, dealing separately with different parts of the body, such as facial expressions, posture and hand movements.
A Practical Guide to Call Center Technology: Select the Right Systems for Total Customer Satisfaction
by Andrew WaiteGet the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording
A Practical Guide to Confident Speaking: Let Your Voice be Heard (Practical Guide Series)
by Alan WoodhouseIntroducing Confident Speaking, by voice, acting, communication and public speaking coach Alan Woodhouse, teaches you to express yourself more clearly, persuasively and confidently. Whether you want to ask your boss for a pay rise, chair meetings better, or deliver a faultless best-man speech, this book will teach you how to plan what to say, manage your anxieties and project your best self on the big day. TAILOR YOUR SPEECHES and find the perfect words for every occasion PROJECT YOUR VOICE and make sure you can be heard OVERCOME STAGE FRIGHT and get your point across
A Practical Guide to CRM: Building More Profitable Customer Relationships
by Janice ReynoldsIn today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need
Practical Guide to Ethics in Public Relations (PDF)
by Regina Luttrell Jamie WardOn a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast
by Jennifer George-PalilonisSince this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast
by Jennifer George-PalilonisSince this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
A Practical Guide to Negotiation: Create Winning Agreements
by Gavin PresmanThink negotiation is a boardroom battlefield? Think again. We all need to negotiate in our professional and personal lives, but negotiation doesn’t have to be a fight to get what you want. In fact, you’ll create better deals and better relationships through collaboration. In Negotiation, Gavin Presman shares his ethical and mutually-beneficial approach, showing you how to prepare for and engage in every negotiation to achieve better results for yourself and others – whether you’re drawing up a contract with a new client, buying a house or, often the trickiest of all, settling family disagreements. With step-by-step guidance, illustrative examples and checklists to refer back to, this is a practical and empowering guide that will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.
A Practical Guide to Soft Skills: Communication, Psychology, and Ethics for Your Professional Life
by Richard AlmonteThis accessible text looks at the range of soft skills sought after by employers and provides a practical guide to developing and effectively demonstrating these skills. Soft skills -- including communication, customer service, teamwork, problem solving, and personal management -- represent a major component of any worker's professional identity. This book analyzes major soft skills, including both inward-facing soft skills (how workers manage themselves to effectively perform their work) and outward-facing skills (how workers effectively interact with others and in groups). It explores how these skills are rooted in fundamental areas of liberal arts including interpersonal communication, psychology, and ethics. It provides an active learning pedagogy, including creative exercises and case studies through which students can assess their understanding of underlying concepts and their application in real-world situations. The book can be used as a supplement for communication, business, and career-oriented courses, and it will be of interest to individual students and junior professionals as well as career counselors, postsecondary instructors across the curriculum, and professionals in human resources and learning and development.
A Practical Guide to Soft Skills: Communication, Psychology, and Ethics for Your Professional Life
by Richard AlmonteThis accessible text looks at the range of soft skills sought after by employers and provides a practical guide to developing and effectively demonstrating these skills. Soft skills -- including communication, customer service, teamwork, problem solving, and personal management -- represent a major component of any worker's professional identity. This book analyzes major soft skills, including both inward-facing soft skills (how workers manage themselves to effectively perform their work) and outward-facing skills (how workers effectively interact with others and in groups). It explores how these skills are rooted in fundamental areas of liberal arts including interpersonal communication, psychology, and ethics. It provides an active learning pedagogy, including creative exercises and case studies through which students can assess their understanding of underlying concepts and their application in real-world situations. The book can be used as a supplement for communication, business, and career-oriented courses, and it will be of interest to individual students and junior professionals as well as career counselors, postsecondary instructors across the curriculum, and professionals in human resources and learning and development.
A Practical Guide to Video and Audio Compression: From Sprockets and Rasters to Macro Blocks
by Cliff WoottonLearn all about Codecs--how they work, as well as design and implementation with this comprehensive, easy-to-use guide to compression. After reading this book, you will be able to prepare and distribute professional audio and video on any platform including streamed to the web, broadcast on-air, stored in PVRs, Burned onto CD-ROMs or DVDs, delivered by broadband, or viewed in Kiosk applications, PDA devices, and mobile phones.
A Practical Guide to Video and Audio Compression: From Sprockets and Rasters to Macro Blocks
by Cliff WoottonLearn all about Codecs--how they work, as well as design and implementation with this comprehensive, easy-to-use guide to compression. After reading this book, you will be able to prepare and distribute professional audio and video on any platform including streamed to the web, broadcast on-air, stored in PVRs, Burned onto CD-ROMs or DVDs, delivered by broadband, or viewed in Kiosk applications, PDA devices, and mobile phones.