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Real Conversations: 5 Steps to Connect with Confidence

A 5-step guide for how to better connect with the people around you, from a wellbeing educator with a mission to 'change the way the world feels' Healthy relationships are the heartbeat of life: research tells us the number-one thing that keeps us happy is who we have around us. The best way to improve your own life, and the lives of others, is to invest in your ability to connect. But so often, when the people around us experience emotional pain, we don't know how to support them. You may be a parent supporting your child with anxiety, a partner supporting your spouse with depression or addiction, a manager trying to support your employee through grief, a co-worker supporting your teammate with relationship issues, a friend supporting a loved one through financial stress or a teacher supporting a student being bullied. If you can see yourself in any of these situations, this book is for you. Like the tens of thousands of people Mitch Wallis has trained over the years through his Real Conversations workshops, you will learn from an evidence-based 5-step framework: Engage, Listen, Safety, Action and Boundaries. Real Conversations will help you to form unprecedented trust and closeness in your most important relationships, without hurting yourself in the process.

The Real Deal: The Autobiography of Britain’s Most Controversial Media Mogul

From the age of five, when he helped his deaf father negotiate advertising contracts, Richard Desmond has always had an eye for business. In The Real Deal he offers a no-holds-barred account of an extraordinary career that has taken him from cloakroom attendant at a north London club to billionaire media owner. En route he tells of his early life as a rock and roll drummer, his first steps in the world of magazine publishing as a purveyor of leisure and top-shelf titles, and finally, after decades of paying his dues building smaller brands, his arrival in the big league with the launch of OK! magazine and the acquisition of Express Newspapers, his purchase and sale of Channel 5, and his £80 million investment in the Health Lottery, combining business innovation with help for good causes. Along the way, he imparts many of the secrets of his astounding success, as well as giving his forthright opinion (and he always has one) on such diverse subjects as politicians, religion, and the similarities between being a rock and roll drummer and running a business – as well as his views on a cast of characters ranging from Alan Sugar to Victoria Beckham and from Simon Cowell to Jennifer Aniston.Often controversial, frequently revelatory, always entertaining, The Real Deal is the brilliantly frank account of a life spent at the sharp end.

Real Feature Writing

Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how to write features. New for this edition are:*updated examples of feature writing, integrated throughout the text;*a chapter on ethical journalism, which takes a critical look at propaganda;*a chapter on international perspectives, including coverage of issues in the Middle East;*chapters on research, freelancing, content editing, copyediting, and literary journalism.This text is appropriate for upper-level journalism students, and will be a valuable resource for freelance writers and young working journalists needing guidance on writing features.

Real Feature Writing (Routledge Communication Ser.)

Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how to write features. New for this edition are:*updated examples of feature writing, integrated throughout the text;*a chapter on ethical journalism, which takes a critical look at propaganda;*a chapter on international perspectives, including coverage of issues in the Middle East;*chapters on research, freelancing, content editing, copyediting, and literary journalism.This text is appropriate for upper-level journalism students, and will be a valuable resource for freelance writers and young working journalists needing guidance on writing features.

Real Talk: Lessons From Therapy on Healing & Self-Love

'Real Talk is like having a kind, supportive and wise one-to-one with a great therapist.' - Abby RawlinsonIt's time to bring therapy out of the therapy room and into the real world.In recent years, therapy and self-care have become familiar buzzwords, but it's clear that people are having to face their emotional difficulties without the tools and insight to work through them. Enter Real Talk: A book to enable readers to have genuine, authentic conversations with themselves, and to start the journey of healing their past experiences and cope with the challenges of modern life.Filled with techniques and wisdom from a therapist's toolkit this is a must-have handbook for optimising your mental health. Drawing on her experience as a qualified psychotherapist and applying her intersectional perspective Tasha Bailey shares the knowledge and skills you need to change your life.Tasha's straight-talking but compassionate style will help readers hold up a mirror to their present situation and make sense of their past - delving into topics such as:· Trauma & inner-child healing· Love, trust, and attachment· Family: intergenerational cycles of behaviour, rupture, and repair.· Self-Esteem, bodies & sexReal Talk contains a collection of lessons which the reader might typically learn in therapy. Tasha teaches readers modern language and ideas about mental health, exploring self-love and self-understanding. Connecting psychological theory, lived experience, references from modern day media and case studies from Tasha's work to create a more current, creative, and inclusive perspective of mental health.

Real-Time Adaptive Concepts in Acoustics: Blind Signal Separation and Multichannel Echo Cancellation

Blind Signal Separation (BSS) deals with recovering (filtered versions of) source signals from an observed mixture thereof. The term `blind' relates to the fact that there are no reference signals for the source signals and also that the mixing system is unknown. This book presents a new method for blind signal separation, which is developed to work on microphone signals. Acoustic Echo Cancellation (AEC) is a well-known technique to suppress the echo that a microphone picks up from a loudspeaker in the same room. Such acoustic feedback occurs for example in hands-free telephony and can lead to a perceived loud tone. For an application such as a voice-controlled television, a stereo AEC is required to suppress the contribution of the stereo loudspeaker setup. A generalized AEC is presented that is suited for multi-channel operation. New algorithms for Blind Signal Separation and multi-channel Acoustic Echo Cancellation are presented. A background is given in array signal processing methods, adaptive filter theory, and fast filtering in the frequency domain. The included CD-ROM can be played using any compact disc player to play the simulation results that are described in the text. When inserted into a computer, it furthermore gives Matlab implementations of the new algorithms along with audio data with which to experiment. This makes the book suited to researchers, engineers, and university students, who want to get acquainted with these emerging fields.

Real-time Communication Protocols for Multi-hop Ad-hoc Networks: Wireless Networking in Production and Control Systems (Computer Communications and Networks)

This book focuses on core functionalities for wireless real-time multi-hop networking with TDMA (time-division multiple access) and their integration into a flexible, versatile, fully operational, self-contained communication system. The use of wireless real-time communication technologies for the flexible networking of sensors, actuators, and controllers is a crucial building block for future production and control systems. WirelessHART and ISA 100.11a, two technologies that have been developed predominantly for industrial use, are currently available. However, a closer analysis of these approaches reveals certain deficits. Current research on wireless real-time communication systems shows potential to remove these limitations, resulting in flexible, versatile, and robust solutions that can be implemented on today’s low-cost and resource-constrained hardware platforms. Unlike other books on wireless communication, this book presents protocols located on MAC layer and above, and build on the physical (PHY) layer of standard wireless communication technologies.

Real-Time Intelligence for Heterogeneous Networks: Applications, Challenges, and Scenarios in IoT HetNets

This book discusses several exciting research topics and applications in the intelligent Heterogenous Networks (Het-Net) and Internet of Things (IoT) era. We are resolving significant issues towards realizing the future vision of the Artificial Intelligence (AI) in IoT-enabled spaces. Such AI-powered IoT solutions will be employed in satisfying critical conditions towards further advances in our daily smart life. This book overviews the associated issues and proposes the most up to date alternatives. The objective is to pave the way for AI-powered IoT-enabled spaces in the next generation Het-Net technologies and open the door for further innovations. The book presents the latest advances and research into heterogeneous networks in critical IoT applications. It discusses the most important problems, challenges, and issues that arise when designing real-time intelligent heterogeneous networks for diverse scenarios.

Real-Time Modelling and Processing for Communication Systems: Applications and Practices (Lecture Notes in Networks and Systems #29)

This book presents cutting-edge work on real-time modelling and processing, a highly active research field in both the research and industrial domains. Going beyond conventional real-time systems, major efforts are required to develop accurate and computational efficient real-time modelling algorithms and design automation tools that reflect the technological advances in high-speed and ultra-low-power transceiver communication architectures based on nanoscale devices. The book addresses basic and more advanced topics, such as I/O buffer circuits for ensuring reliable chip-to-chip communication, I/O buffer behavioural modelling, multiport empirical models for memory interfaces, compact behavioural modelling for memristive devices, and resource reservation modelling for distributed embedded systems. The respective chapters detail new research findings, new models, algorithms, implementations and simulations of the above-mentioned topics. As such, the book will help both graduate students and researchers understand the latest research into real-time modelling and processing.

Real-time Systems' Quality of Service: Introducing Quality of Service Considerations in the Life Cycle of Real-time Systems

"Real-time Systems’ Quality of Service" examines the attainability of efficiency, economy, and ease of use, which make up the quality of service of technologically advanced products. "Real-time Systems’ Quality of Service" reviews the state of the art in quality of service evaluation for real-time systems. It gives a classification of the relevant parameters for quality of service evaluation and also determines the critical points in the design and development process of real-time systems – where performance criteria should be applied or checked. Then, software development and certification standards are assessed, and finally the authors elaborate on how the suggested criteria should be applied to the design, development, and certification process of real-time systems. "Real-time Systems’ Quality of Service" will guide researchers and postgraduates in embedded and real-time systems through the process of introducing quality of service parameters into real-time systems.

Real-World Media Ethics: Inside the Broadcast and Entertainment Industries

Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one’s role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.

Real-World Media Ethics: Inside the Broadcast and Entertainment Industries

Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one’s role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.

Real-World Wireless Sensor Networks: Proceedings of the 5th International Workshop, REALWSN 2013, Como (Italy), September 19-20, 2013 (Lecture Notes in Electrical Engineering #281)

This edited book presents the results of the 5th Workshop on Real-world Wireless Sensor Networks (REALWSN). The purpose of this workshop was to bring together researchers and practitioners working in the area of sensor networks, with focus on real-world experiments or deployments of wireless sensor networks. Included were, nonetheless, emerging forms of sensing such as those that leverage smart phones, Internet of Things, RFIDs, and robots. Indeed, when working with real-world experiments or deployments, many new or unforeseen issues may arise: the network environment may be composed of a variety of different technologies, leading to very heterogeneous network structures; software development for large scale networks poses new types of problems; the performance of prototype networks may differ significantly from the deployed system; whereas actual sensor network deployments may need a complex combination of autonomous and manual configuration. Furthermore, results obtained through simulation are typically not directly applicable to operational networks; it is therefore imperative for the community to produce results from experimental research. The workshop collected the state of the art in emerging and current research trends dealing with Real-world Wireless Sensor Networks, with the aim of representing a stepping stone for future research in this field.

Realitätskonstruktionen (Theorie und Praxis öffentlicher Kommunikation)

Reality By Design: The Rhetoric and Technology of Authenticity in Education (Rhetoric, Knowledge, and Society Series)

In the first paragraphs of this volume, the author identifies an "authenticity paradox": that the purported real-worldedness of a learning environment, technique, or task is so rhetorically potent that educators frequently call attention to it in pedagogical conversations to legitimize their undertakings, while at the same time, terms such as "real-world" and "authentic" do not require (and even resist) precise delineation. Using the language of authenticity as a keyhole through which to view contemporary educational theory, Petraglia draws on theories of cognition, education, and knowledge to articulate the interdisciplinarity of "constructivism" and to expose the unsettling combination of constructivism's social scientific and epistemological commitments. He argues that a full-bodied embrace of constructivist theory requires that educators forgo "knowledge as we know it" and recommends a "rhetorical" approach to constructivist instruction that recognizes the cultural, social, and behavioral practices which play an enormous role in defining learners' "real worlds." Applying this critique to the field of educational technology, the author does not merely lament constructivist theory's current shortcomings, but offers a means by which these shortcomings can be engaged and, perhaps, overcome.

Reality By Design: The Rhetoric and Technology of Authenticity in Education (Rhetoric, Knowledge, and Society Series)

In the first paragraphs of this volume, the author identifies an "authenticity paradox": that the purported real-worldedness of a learning environment, technique, or task is so rhetorically potent that educators frequently call attention to it in pedagogical conversations to legitimize their undertakings, while at the same time, terms such as "real-world" and "authentic" do not require (and even resist) precise delineation. Using the language of authenticity as a keyhole through which to view contemporary educational theory, Petraglia draws on theories of cognition, education, and knowledge to articulate the interdisciplinarity of "constructivism" and to expose the unsettling combination of constructivism's social scientific and epistemological commitments. He argues that a full-bodied embrace of constructivist theory requires that educators forgo "knowledge as we know it" and recommends a "rhetorical" approach to constructivist instruction that recognizes the cultural, social, and behavioral practices which play an enormous role in defining learners' "real worlds." Applying this critique to the field of educational technology, the author does not merely lament constructivist theory's current shortcomings, but offers a means by which these shortcomings can be engaged and, perhaps, overcome.

The Reality Game: A gripping investigation into deepfake videos, the next wave of fake news and what it means for democracy

THIS ISN'T AN EPISODE OF BLACK MIRROR. THIS. IS. THE. FUTURE. 'A mind-blowing and essential book for a future that's practically already here. This book scares the hell out of me, but if we listen to Woolley's wake-up call, then I also have hope.' Jane McGonigal, author of Reality is BrokenThe problem of online disinformation is only getting worse. Social media may well play a role in the US 2020 presidential election and other major political events. But that doesn't even begin to describe what future propaganda will look like. As Samuel Woolley shows, we will soon be navigating new technologies such as human-like automated voice systems, machine learning, 'deep-fake' AI-edited videos and images, interactive memes, virtual reality and augmented reality. In stories both deeply researched and compellingly written, Woolley describes this future, and explains how the technology can be manipulated, who might control it and its impact on political strategy. Finally, Woolley proposes strategic responses to this threat with the ultimate goal of empowering activists and pushing technology builders to design for democracy. We may not be able to alter how the internet was used to challenge democracy in years past but we can follow the signals to prevent manipulation in the future - and to use these powerful new tools not to control people but to empower them.

Reality Radio, Second Edition: Telling True Stories in Sound (Documentary Arts and Culture, Published in association with the Center for Documentary Studies at Duke University)

This new revised and expanded edition of Reality Radio celebrates today's best audio documentary work by bringing together some of the most influential and innovative practitioners from the United States, Canada, the United Kingdom, and Australia. With a new foreword and five new essays, this book takes stock of the transformations in radio documentary since the publication of the first edition: the ascendance of the podcast; greater cultural, racial, and topical variety; and the changing economics of radio itself. In twenty-four essays total, documentary artists tell--and demonstrate, through stories and transcripts--how they make radio the way they do, and why. Whether the contributors to the volume call themselves journalists, storytellers, or even audio artists--and although their essays are just as diverse in content and approach--all use sound to tell true stories, artfully. Contributors include Jad Abumrad, Daniel Alarcon, Jay Allison, damali ayo, John Biewen, Emily Botein, Chris Brookes, Scott Carrier, Katie Davis, Sherre DeLys, Ira Glass, Alan Hall, Dave Isay, Natalie Kestecher, Starlee Kine, The Kitchen Sisters, Sarah Koenig and Julie Snyder, Maria Martin, Karen Michel, Joe Richman, Dmae Roberts, Stephen Smith, Alix Spiegel, Sandy Tolan, and Glynn Washington.Jad Abumrad, RadiolabDaniel Alarcon, Radio AmbulanteJay Allison, The Moth Radio Hour, Transom.orgdamali ayo, independent audio producerJohn Biewen, audio program director at CDS, Scene on RadioEmily Botein, vice president of On-Demand Content, WNYCChris Brookes, independent audio producer, Battery RadioScott Carrier, This American Life, Home of the BraveKatie Davis, special projects coordinator at WAMU, Neighborhood StoriesSherre DeLys, 360documentaries, ABC Radio National Ira Glass, This American LifeAlan Hall, independent audio producer, Falling Tree ProductionsDave Isay, StoryCorpsNatalie Kestecher, Pocketdocs, ABC Radio NationalStarlee Kine, Mystery ShowThe Kitchen Sisters, The Hidden World of Girls, Hidden Kitchens Sarah Koenig and Julie Snyder, SerialMaria Martin, Latino USA, GraciasVida Center for MediaKaren Michel, independent audio producerJoe Richman, Radio DiariesDmae Roberts, independent audio producerStephen Smith, APM ReportsAlix Spiegel, InvisibiliaSandy Tolan, independent audio producer, Homelands ProductionsGlynn Washington, Snap Judgment

Realizing Autonomy: Practice and Reflection in Language Education Contexts

Realizing Autonomy: Practice and Reflection in Language Education Contexts presents critical practitioner research into innovative approaches to language learner autonomy. Writing about experiences in a range of widely differing contexts, the authors offer fresh insights and perspectives on the challenges and contradictions of learner autonomy.

Really?: The World According To Clarkson (The\world According To Clarkson Ser.)

CLARKSON'S BACK - AND HE'S REALLY HAD IT THIS TIME From his first job as a travelling sales rep selling Paddington Bears to his latest incarnation as gentleman farmer, Jeremy Clarkson's love of cars has seen him through some deeply trying times. And in a world so persistently infuriating there's sometimes nothing for it but to throw up your hands and ride full-throttle over the speed-bumps. But as Jeremy raced through there was plenty to ponder along the way, including: · Why nothing good has ever been achieved in a meeting · The side effects of muesli · How to navigate London when every single road is being dug up at once · Why we are forced to share the planet with people who read online reviews of dishwashers · And what, exactly, is the point of a driverless car? It's testing stuff, but happily Jeremy's not quite reached the end of his tether yet. Fuelled by hi-octane enthusiasm and irrepressible curiosity, he's put his foot down again. Seatbelts on . . ._________Praise for Jeremy Clarkson: Brilliant . . . Laugh-out-loud' Daily Telegraph'outrageously funny . . . Will have you in stitches' Time Out 'Very funny . . . I cracked up laughing on the tube' Evening Standard

Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven (Management For Professionals Ser.)

Dieses Grundlagenwerk zu Realtime Advertising erklärt praxisnah und fundiert, welche Rolle automatisierte Echtzeit-Werbung in einem orchestrierten Media-Mix spielt und wie sie von Grund auf funktioniert. Denn: Realtime Advertising ist für Marketingverantwortliche so neu, bedrohlich und chancenreich wie die Internetwerbung zur Jahrtausendwende und selbst für viele Marketing- und Mediaexperten erklärungsbedürftig.Führende Branchenexperten aus Unternehmen, Agenturen und Medien erläutern diese revolutionäre Art des digitalen Marketings: Prof. Dr. Jürgen Seitz, Dr. Mark Grether, Aee-Ni Park, Rosa Markarian, Prof. Dr. Burkhardt Funk, Thomas Schauf, Philip Missler, Stanton Sugarman, Kate Burgarth, Stephan Noller, Marco Klimkeit, Edmund Heider, Holm Münstermann, Ingo Tenbrock, Nils Hachen, Arndt Groth, Viktor Zawadzki, Oliver Gertz, Patrick Dawson, Kolja Brosche, Sven Weisbrich, Arno Schäfer, Oliver Weiss, Alexander Gösswein, Sascha Jansen, Wolfgang Bscheid und Julian Simons.Die Autoren liefern außerdem klare Handlungsempfehlungen und handfeste Praxistipps für die begonnene Transformation des Marketings.Extra: Inklusive eBook – den Zugangs-Coupon finden Sie im Buch.

Reappraising Local and Community News in the UK: Media, Practice, and Policy (Disruptions)

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK. Offering an analysis of the ongoing ‘crisis’ in the provision of local news, exacerbated by the COVID-19 pandemic, the book provides a critical space for practitioners and scholars to reflect on emerging models for economically sustainable, participatory local news services. It showcases new scholarly analyses of local news provision and community news practices, giving voice to the experiences of practitioners from across the local news ecology. In a set of diverse contributing chapters, campaigners and practitioners map out the period of recent rapid change for local news, questioning contemporary government initiatives and highlighting the advent of diverse, entrepreneurial reactions to the spaces created by a decline in local mainstream news services. This book is a timely examination of what we can learn from the variety of approaches being taken across the local media landscape in the commercial, subsidised and non-profit sector, shining new light on how practices that place the engagement of citizens at their centre might be propagated within this policy and funding landscape. Reappraising Local and Community News in the UK is a valuable resource for students and scholars interested in local news and journalism, as well as for anyone interested in the evolving local media landscape in the UK.

Reappraising Local and Community News in the UK: Media, Practice, and Policy (Disruptions)

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK. Offering an analysis of the ongoing ‘crisis’ in the provision of local news, exacerbated by the COVID-19 pandemic, the book provides a critical space for practitioners and scholars to reflect on emerging models for economically sustainable, participatory local news services. It showcases new scholarly analyses of local news provision and community news practices, giving voice to the experiences of practitioners from across the local news ecology. In a set of diverse contributing chapters, campaigners and practitioners map out the period of recent rapid change for local news, questioning contemporary government initiatives and highlighting the advent of diverse, entrepreneurial reactions to the spaces created by a decline in local mainstream news services. This book is a timely examination of what we can learn from the variety of approaches being taken across the local media landscape in the commercial, subsidised and non-profit sector, shining new light on how practices that place the engagement of citizens at their centre might be propagated within this policy and funding landscape. Reappraising Local and Community News in the UK is a valuable resource for students and scholars interested in local news and journalism, as well as for anyone interested in the evolving local media landscape in the UK.

Reappraising Self and Others: A Corpus-Based Study of Chinese Political Discourse in English Translation (Corpora and Intercultural Studies #6)

This book is a valuable resource for those involved in translation studies and discourse analysis. Drawing on a corpus-based approach and a combined framework of Appraisal and Ideological Square, this book investigates the variations in stance towards China and other countries in the English translation of contemporary Chinese political discourse. It presents research findings based on comparisons and statistical analyses of the English translation patterns of appraisal epithets, the most prototypical appraisal resources for evaluation, in Chinese political discourse at both lexico-grammatical and discourse semantic levels.

Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.