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Beyond Conversation: Collaboration and the Production of Writing
by William DuffyCollaboration was an important area of study in writing for many years, but interest faded as scholars began to assume that those working within writing studies already “got it.” In Beyond Conversation, William Duffy revives the topic and connects it to the growing interest in collaboration within digital and materialist rhetoric to demonstrate that not only do the theory, pedagogy, and practice of collaboration need more study but there is also much to be learned from the doing of collaboration. While interrogating the institutional politics that circulate around debates about collaboration, this book offers a concise history of collaborative writing theory while proposing a new set of commonplaces for understanding the labor of coauthorship. Specifically, Beyond Conversation outlines an interactionist theory that explains collaboration as the rhetorical capacity that manifests in the discursive engagements coauthors enter into with the objects of their writing. Drawing on new materialist philosophies, post-qualitative inquiry, and interactionist rhetorical theory, Beyond Conversation challenges writing and literacy educators to recognize the pedagogical benefits of collaborative writing in the work they do both as writers and as teachers of writing. The book will reinvigorate how teachers, scholars, and administrators advocate for the importance of collaborative writing in their work.
Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
by Melanie Billings-YunPraise for Beyond Dealmaking "Every potential rainmaker and savvy competitor needs Melanie Billings-Yun's GRASP method for negotiation. You'll never have to search for leads again. I highly recommend this book." —Jeffrey J. Fox, author, How to Be a Rainmaker, Rain, and How to Be a Fierce Competitor "Stepping back from the details of the deal, Beyond Dealmaking focuses on the bigger picture—engaging people to work together in an authentic way to resolve issues. Dr. Billings-Yun's accessible approach offers negotiators more than merely how to 'get to yes' but, more importantly, how to stay there." —Carol Frohlinger, coauthor, Her Place at the Table: A Woman's Guide to Negotiating Five Key Challenges to Leadership Success, and co-founder of Negotiating Women, Inc. "The concepts advocated in Beyond Dealmaking are spot on, particularly for global negotiations and joint ventures such as ones I routinely dealt with in mergers and acquisitions. Attention to productive relationships is one element that consistently crosses cultures and geographies. Dr. Billings-Yun captures the essence of a complicated topic concisely, with concrete examples that bring it to life and a conversational tone that makes it a leisurely read." —Jacqui Winship, director, Corporate Strategy and Business Development, Whirlpool Corporation "Melanie Billings-Yun has produced an innovative, refreshing approach to negotiation based on her years of practical experience around the world. She treats negotiation as an on-going process that forms the core of a successful relationship, not as merely a free-standing transaction. Beyond Dealmaking takes us beyond 'yes' to build the sort of trust that ensures success." —Stephen Bosworth, dean, The Fletcher School of Law and Diplomacy, Tufts University "Finally, a clear-eyed how-to book that understands that negotiation is not just about terms, but about people. Beyond Dealmaking shows us how to make lasting agreements based on understanding, fairness, and respect. Filled with fascinating stories of negotiations of every type, this is a book that everyone can learn from to improve their work and their lives—and maybe even ease the burden on our overloaded courts." —Betty Roberts, arbitrator, mediator, and former Oregon Supreme Court Justice "I am delighted to see a considered and sustainable approach to negotiation that understands that actions, words, and fairness have an impact that continues far beyond the signing of a deal." —Edward C. Prescott, Ph.D., professor, and winner of the Nobel Prize for Economics
Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
by Melanie Billings-YunPraise for Beyond Dealmaking "Every potential rainmaker and savvy competitor needs Melanie Billings-Yun's GRASP method for negotiation. You'll never have to search for leads again. I highly recommend this book." —Jeffrey J. Fox, author, How to Be a Rainmaker, Rain, and How to Be a Fierce Competitor "Stepping back from the details of the deal, Beyond Dealmaking focuses on the bigger picture—engaging people to work together in an authentic way to resolve issues. Dr. Billings-Yun's accessible approach offers negotiators more than merely how to 'get to yes' but, more importantly, how to stay there." —Carol Frohlinger, coauthor, Her Place at the Table: A Woman's Guide to Negotiating Five Key Challenges to Leadership Success, and co-founder of Negotiating Women, Inc. "The concepts advocated in Beyond Dealmaking are spot on, particularly for global negotiations and joint ventures such as ones I routinely dealt with in mergers and acquisitions. Attention to productive relationships is one element that consistently crosses cultures and geographies. Dr. Billings-Yun captures the essence of a complicated topic concisely, with concrete examples that bring it to life and a conversational tone that makes it a leisurely read." —Jacqui Winship, director, Corporate Strategy and Business Development, Whirlpool Corporation "Melanie Billings-Yun has produced an innovative, refreshing approach to negotiation based on her years of practical experience around the world. She treats negotiation as an on-going process that forms the core of a successful relationship, not as merely a free-standing transaction. Beyond Dealmaking takes us beyond 'yes' to build the sort of trust that ensures success." —Stephen Bosworth, dean, The Fletcher School of Law and Diplomacy, Tufts University "Finally, a clear-eyed how-to book that understands that negotiation is not just about terms, but about people. Beyond Dealmaking shows us how to make lasting agreements based on understanding, fairness, and respect. Filled with fascinating stories of negotiations of every type, this is a book that everyone can learn from to improve their work and their lives—and maybe even ease the burden on our overloaded courts." —Betty Roberts, arbitrator, mediator, and former Oregon Supreme Court Justice "I am delighted to see a considered and sustainable approach to negotiation that understands that actions, words, and fairness have an impact that continues far beyond the signing of a deal." —Edward C. Prescott, Ph.D., professor, and winner of the Nobel Prize for Economics
Beyond Ebonics: Linguistic Pride and Racial Prejudice
by John BaughThe media frenzy surrounding the 1996 resolution by the Oakland School Board brought public attention to the term "Ebonics", however the idea remains a mystery to most. John Baugh, a well-known African-American linguist and education expert, offers an accessible explanation of the origins of the term, the linguistic reality behind the hype, and the politics behind the outcry on both sides of the debate. Using a non-technical, first-person style, and bringing in many of his own personal experiences, Baugh debunks many commonly-held notions about the way African-Americans speak English, and the result is a nuanced and balanced portrait of a fraught subject. This volume should appeal to students and scholars in anthropology, linguistics, education, urban studies, and African-American studies.
Beyond Innovation: Technology, Institution And Change As Categories For Social Analysis
by Thomas KaiserfeldBeyond Innovation counter weighs the present innovation monomania by broadening our thinking about technological and institutional change. It is done by a multidisciplinary review of the most common ideas about the dynamics between technology and institutions.
Beyond The Internet: Unplugging The Protest Movement Wave (Routledge Studies In Global Information, Politics And Society Series)
by Rita Figueiras Paula Do Espírito SantoThe western economic and financial crisis began with the collapse of Lehman Brothers in 2008 and led the European Union countries into recession. After this, governments started to implement austerity measures, such as cuts in public spending, including public subsidies and jobs, and rising prices. In this context, Europe started to experience a wave of protest movements. Individuals started to use the manifold interactive digital media environment to both fight against the austerity measures and find alternative ways of claiming their democratic rights. Inspired by the 2011 Arab Spring and the Occupy Wall Street movement in New York (USA), the Occupy LSX encampment in Central London (UK), The Outraged (Los Indignados)/ 15M encampment in Central Madrid (Spain), the Syntagma Square’s Outraged movement in Athens (Greece) and the March 12th Movement in Lisbon (Portugal), although short-lived, epitomize an emerging alternative politics and participation via the media. This wave has promoted a debate on how the realm of politics is changing, as citizens broaden their ideas of what political issues and participation mean. Beyond the Internet examines the technological dimension of the recent wave of protest movements in the United Kingdom, Spain, Portugal, Greece, and Ireland. Offering an opportunity to achieve a better understanding of the dynamics between society, politics and technology, this volume questions the essentialist attributes of the Internet that fuel the techno-centric discourse. The contributors illustrate how all these protest movements were active in the social media and garnered high levels of media attention and public visibility, in spite of their failure to achieve their political goals. As intra-elite dissent was pivotal in understanding the Arab uprisings, the coalition of national ruling elites with European institutions in terms of austerity strategy is essential in understanding the limits of media/technology power and, therefore, the dissociation between communication and representative power.
Beyond The Internet: Unplugging The Protest Movement Wave (Routledge Studies In Global Information, Politics And Society Series)
by Rita Figueiras Paula Do Espírito SantoThe western economic and financial crisis began with the collapse of Lehman Brothers in 2008 and led the European Union countries into recession. After this, governments started to implement austerity measures, such as cuts in public spending, including public subsidies and jobs, and rising prices. In this context, Europe started to experience a wave of protest movements. Individuals started to use the manifold interactive digital media environment to both fight against the austerity measures and find alternative ways of claiming their democratic rights. Inspired by the 2011 Arab Spring and the Occupy Wall Street movement in New York (USA), the Occupy LSX encampment in Central London (UK), The Outraged (Los Indignados)/ 15M encampment in Central Madrid (Spain), the Syntagma Square’s Outraged movement in Athens (Greece) and the March 12th Movement in Lisbon (Portugal), although short-lived, epitomize an emerging alternative politics and participation via the media. This wave has promoted a debate on how the realm of politics is changing, as citizens broaden their ideas of what political issues and participation mean. Beyond the Internet examines the technological dimension of the recent wave of protest movements in the United Kingdom, Spain, Portugal, Greece, and Ireland. Offering an opportunity to achieve a better understanding of the dynamics between society, politics and technology, this volume questions the essentialist attributes of the Internet that fuel the techno-centric discourse. The contributors illustrate how all these protest movements were active in the social media and garnered high levels of media attention and public visibility, in spite of their failure to achieve their political goals. As intra-elite dissent was pivotal in understanding the Arab uprisings, the coalition of national ruling elites with European institutions in terms of austerity strategy is essential in understanding the limits of media/technology power and, therefore, the dissociation between communication and representative power.
Beyond Journalism
by Mark Deuze Tamara WitschgeIn the context of profound transformations in the professional, business, technological and social context of journalism, it is crucial for journalism studies and education to move beyond limited approaches to the discipline. Among the most significant changes affecting journalism worldwide is the emergence of startup culture, as more and more journalists strike out on their own. In Beyond Journalism, Deuze and Witschge combine extensive global and comparative fieldwork. Through rich case studies of journalism startups around the world, they provide deep insight into the promises and pitfalls of media entrepreneurship. Ultimately, they aim to recognize new and emerging voices as legitimate participants in the discourse about what journalism is, can be and should be. A bold manifesto as well as an in-depth empirical study, this book is essential reading for students and scholars of journalism, media, communication, and related disciplines.
Beyond Journalistic Norms: Role Performance and News in Comparative Perspective (Routledge Research in Journalism)
by Claudia MelladoBeyond Journalistic Norms contests and challenges pre-established assumptions about a dominant type of journalism prevailing in different political, economic, and geographical contexts to posit the fluid, and dynamic nature of journalistic roles. The book brings together scholars from Western and Eastern Europe, North America, Latin America, and Asia, reporting findings based on data collected from democratic, transitional, and non-democratic contexts to produce thematic chapters that address how journalistic cultures vary around the globe, specifically in relation to challenges that journalists face in performing their journalistic roles. The study measures, compares, and analyzes the materialization of the interventionist, the watchdog, the loyal-facilitator, the service, the infotainment, and the civic roles in more than 30,000 print news stories from 18 countries. It also draws from hundreds of surveys with journalists to explain the link between ideals and practices, and the conditions that shape this divide. This book will be of great relevance to scholars and researchers working in the fields of journalism, journalism practices, philosophy of journalism, sociology of media, and comparative journalism research.
Beyond Journalistic Norms: Role Performance and News in Comparative Perspective (Routledge Research in Journalism)
by Claudia MelladoBeyond Journalistic Norms contests and challenges pre-established assumptions about a dominant type of journalism prevailing in different political, economic, and geographical contexts to posit the fluid, and dynamic nature of journalistic roles. The book brings together scholars from Western and Eastern Europe, North America, Latin America, and Asia, reporting findings based on data collected from democratic, transitional, and non-democratic contexts to produce thematic chapters that address how journalistic cultures vary around the globe, specifically in relation to challenges that journalists face in performing their journalistic roles. The study measures, compares, and analyzes the materialization of the interventionist, the watchdog, the loyal-facilitator, the service, the infotainment, and the civic roles in more than 30,000 print news stories from 18 countries. It also draws from hundreds of surveys with journalists to explain the link between ideals and practices, and the conditions that shape this divide. This book will be of great relevance to scholars and researchers working in the fields of journalism, journalism practices, philosophy of journalism, sociology of media, and comparative journalism research.
Beyond Mainstream Media: Alternative Media and the Future of Journalism (Communication and Society)
by Stephen CushionOffering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Beyond Mainstream Media: Alternative Media and the Future of Journalism (Communication and Society)
by Stephen CushionOffering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
by Maria Palazzo‘…an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.’Charles Dennis, Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London, UK. The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0. Readers will glean innovative and practical insights, providing them with the ability to comprehend the existing link between dual marketing and multichannel marketing and explore its relation to branding and integrated marketing communication. This book also rejuvenates the analysis of the digital context and offers critical advice to organisations interested in online marketing processes. With worldwide appeal, the theoretical and empirical analysis carried out in this book offers cutting edge ideas and techniques to marketing practitioners, supply chain managers and B2B2C company managers looking to understand the digital transformation permeating the whole of organisational life beyond just marketing and communication facets. The book will also be invaluable for doctoral, graduate and postgraduate students in marketing and management.
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
by Maria Palazzo Pantea Foroudi Alfonso Siano‘…an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.’Charles Dennis, Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London, UK. The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0. Readers will glean innovative and practical insights, providing them with the ability to comprehend the existing link between dual marketing and multichannel marketing and explore its relation to branding and integrated marketing communication. This book also rejuvenates the analysis of the digital context and offers critical advice to organisations interested in online marketing processes. With worldwide appeal, the theoretical and empirical analysis carried out in this book offers cutting edge ideas and techniques to marketing practitioners, supply chain managers and B2B2C company managers looking to understand the digital transformation permeating the whole of organisational life beyond just marketing and communication facets. The book will also be invaluable for doctoral, graduate and postgraduate students in marketing and management.
Beyond Names for Things: Young Children's Acquisition of Verbs
by Michael Tomasello William E. MerrimanMost research on children's lexical development has focused on their acquisition of names for concrete objects. This is the first edited volume to focus specifically on how children acquire their early verbs. Verbs are an especially important part of the early lexicon because of the role they play in children's emerging grammatical competence. The contributors to this book investigate: * children's earliest words for actions and events and the cognitive structures that might underlie them, * the possibility that the basic principles of word learning which apply in the case of nouns might also apply in the case of verbs, and the role of linguistic context, especially argument structure, in the acquisition of verbs. A central theme in many of the chapters is the comparison of the processes of noun and verb learning. Several contributors make provocative suggestions for constructing theories of lexical development that encompass the full range of lexical items that children learn and use.
Beyond Names for Things: Young Children's Acquisition of Verbs
by Michael Tomasello William E. MerrimanMost research on children's lexical development has focused on their acquisition of names for concrete objects. This is the first edited volume to focus specifically on how children acquire their early verbs. Verbs are an especially important part of the early lexicon because of the role they play in children's emerging grammatical competence. The contributors to this book investigate: * children's earliest words for actions and events and the cognitive structures that might underlie them, * the possibility that the basic principles of word learning which apply in the case of nouns might also apply in the case of verbs, and the role of linguistic context, especially argument structure, in the acquisition of verbs. A central theme in many of the chapters is the comparison of the processes of noun and verb learning. Several contributors make provocative suggestions for constructing theories of lexical development that encompass the full range of lexical items that children learn and use.
Beyond National Sovereignty: International Communications in the 1990s
by Kaarle Nordenstreng Herbert I. SchillerThis volume is a collection of contemporary commentaries on international communication issues, with the concept of national sovereignty as the departure point. Offering readers an introduction to current and emerging concerns, it provides the basic analytical tools needed to understand the issues involved. Problems are examined from the perspectives of journalism, social sciences, international politics, law, and emerging technology; topics include mass media communication across borders, communication satellites, and Third World nations and the need to establish a new world information order.
Beyond Native-Speakerism: Current Explorations and Future Visions (Routledge Studies in Language and Intercultural Communication)
by Stephanie Ann Houghton Damian J. Rivers Kayoko HashimotoDespite unsubstantiated claims of best practice, the division of language-teaching professionals on the basis of their categorization as ‘native-speakers’ or ‘non-native speakers’ continues to cascade throughout the academic literature. It has become normative, under the rhetorical guise of acting to correct prejudice and/or discrimination, to see native-speakerism as having a single beneficiary – the ‘native-speaker’ – and a single victim – the ‘non-native’ speaker. However, this unidirectional perspective fails to deal with the more veiled systems through which those labeled as native-speakers and non-native speakers are both cast as casualties of this questionable bifurcation. This volume documents such complexities and aims to fill the void currently observable within mainstream academic literature in the teaching of both English, and Japanese, foreign language education. By identifying how the construct of Japanese native-speaker mirrors that of the ‘native-speaker’ of English, the volume presents a revealing insight into language teaching in Japan. Further, taking a problem-solving approach, this volume explores possible grounds on which language teachers could be employed if native-speakerism is rejected according to experts in the fields of intercultural communicative competence, English as a Lingua Franca and World Englishes, all of which aim to replace the ‘native-speaker’ model with something new.
Beyond Native-Speakerism: Current Explorations and Future Visions (Routledge Studies in Language and Intercultural Communication)
by Stephanie Ann Houghton Damian J. Rivers Kayoko HashimotoDespite unsubstantiated claims of best practice, the division of language-teaching professionals on the basis of their categorization as ‘native-speakers’ or ‘non-native speakers’ continues to cascade throughout the academic literature. It has become normative, under the rhetorical guise of acting to correct prejudice and/or discrimination, to see native-speakerism as having a single beneficiary – the ‘native-speaker’ – and a single victim – the ‘non-native’ speaker. However, this unidirectional perspective fails to deal with the more veiled systems through which those labeled as native-speakers and non-native speakers are both cast as casualties of this questionable bifurcation. This volume documents such complexities and aims to fill the void currently observable within mainstream academic literature in the teaching of both English, and Japanese, foreign language education. By identifying how the construct of Japanese native-speaker mirrors that of the ‘native-speaker’ of English, the volume presents a revealing insight into language teaching in Japan. Further, taking a problem-solving approach, this volume explores possible grounds on which language teachers could be employed if native-speakerism is rejected according to experts in the fields of intercultural communicative competence, English as a Lingua Franca and World Englishes, all of which aim to replace the ‘native-speaker’ model with something new.
Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric
by Theresa Enos Keith D. MillerIn this collection of original essays, editors Theresa Enos and Keith D. Miller join their contributors--a veritable "who's who" in composition scholarship--in seeking to illuminate and complicate many of the tensions present in the field of rhetoric and composition. The contributions included here emphasize key issues in past and present work, setting the stage for future thought and study. The book also honors the late Jim Corder, a major figure in the development of the rhetoric and composition discipline. In the spirit of Corder's unfinished work, the contributors to this volume absorb, probe, stretch, redefine, and interrogate classical, modern, and postmodern rhetorics--and challenge their limitations. Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric will be of interest to scholars, teachers, and students in rhetoric and composition, English, and communication studies. Offering a provocative discussion of postprocess composition theories and pedagogies and postmodern rhetorics, as well as the first thorough consideration of Jim Corder's contributions, this work is certain to influence the course of future study and research.
Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric
by Theresa Jarnagi Enos Keith D. Miller Jill McCrackenIn this collection of original essays, editors Theresa Enos and Keith D. Miller join their contributors--a veritable "who's who" in composition scholarship--in seeking to illuminate and complicate many of the tensions present in the field of rhetoric and composition. The contributions included here emphasize key issues in past and present work, setting the stage for future thought and study. The book also honors the late Jim Corder, a major figure in the development of the rhetoric and composition discipline. In the spirit of Corder's unfinished work, the contributors to this volume absorb, probe, stretch, redefine, and interrogate classical, modern, and postmodern rhetorics--and challenge their limitations. Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric will be of interest to scholars, teachers, and students in rhetoric and composition, English, and communication studies. Offering a provocative discussion of postprocess composition theories and pedagogies and postmodern rhetorics, as well as the first thorough consideration of Jim Corder's contributions, this work is certain to influence the course of future study and research.
Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio
by Valerie GellerBeyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio
by Valerie GellerBeyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Beyond the Blogosphere: Information and Its Children
by Aaron Barlow Robert Leston Ph.D.This book looks at questions and answers pertaining to the organization, usage, and ownership of information in the Internet age—and the impact of shifting attitudes towards information ownership on creative endeavors.In the competing traditions of Marshall McLuhan and Langdon Winner, authors Aaron Barlow and Robert Leston take readers on a revealing tour of the Internet after the explosion of the blogosphere and social media. In the world Beyond the Blogosphere, information has surpassed its limits, the distinction between public and private selves has collapsed, information is more untrustworthy than it ever was before, and technology has exhibited a growth and a desire that may soon exceed human control. As Langdon Winner pointed out long ago, "tools have politics." In an eye-opening journey that navigates the nuances of the cultural impact the internet is having on daily life, Barlow and Leston examine the culture of participation in order to urge others to reconsider the view that the Internet is merely a platform or a set of tools that humans use to suit their own desires. Provocative and engaging, Beyond the Blogosphere stands as a challenge on how to rethink the Internet so that it doesn't out-think us.
Beyond the Blogosphere: Information and Its Children
by Aaron Barlow Robert Leston Ph.D.This book looks at questions and answers pertaining to the organization, usage, and ownership of information in the Internet age—and the impact of shifting attitudes towards information ownership on creative endeavors.In the competing traditions of Marshall McLuhan and Langdon Winner, authors Aaron Barlow and Robert Leston take readers on a revealing tour of the Internet after the explosion of the blogosphere and social media. In the world Beyond the Blogosphere, information has surpassed its limits, the distinction between public and private selves has collapsed, information is more untrustworthy than it ever was before, and technology has exhibited a growth and a desire that may soon exceed human control. As Langdon Winner pointed out long ago, "tools have politics." In an eye-opening journey that navigates the nuances of the cultural impact the internet is having on daily life, Barlow and Leston examine the culture of participation in order to urge others to reconsider the view that the Internet is merely a platform or a set of tools that humans use to suit their own desires. Provocative and engaging, Beyond the Blogosphere stands as a challenge on how to rethink the Internet so that it doesn't out-think us.