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Reputation Management (Management for Professionals)
by Sabrina Helm, Kerstin Liehr-Gobbers and Christopher StorckReputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern können (essentials)
by Wolfgang GriepentrogDieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprüche im Auftritt zu vermeiden, dadurch Schäden für das Unternehmen abzuwenden und stattdessen den guten Ruf des Spitzenpersonals als Basis für geschäftliche und unternehmerische Erfolge zu festigen. Der Autor beschreibt die einzelnen Bausteine und die systematischen Arbeitsschritte des Reputationsmanagements. Er macht die Anforderungen deutlich und erklärt das Zusammenspiel zwischen Top-Managern als „Hauptdarstellern“ und Kommunikationsprofis als „Regieführern“ des Auftritts.
Reputation Matters: How to Protect Your Professional Reputation
by Jonathan CoadIn our modern landscape of social media, viral news stories and fake news, professional reputations can be far too easily dismantled and tarnished. But many senior leaders, entrepreneurs, politicians, talent managers and even in-house lawyers are unaware of the full scope of techniques, methods and precautions that can be taken to prevent, react to, and mitigate reputational crises.As the lines blur between traditional and social media while misinformation runs rampant, reputations have become both more precious and more fragile than ever. In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading media lawyers and as a highly-regarded editorial lawyer) to provide the essential guide to protecting and managing the professional reputation of both yourself and your organization. Passivity in the face of public criticism is often perceived as implicit guilt, while an inadequate response only digs a deeper hole. With this book, readers will peek behind the curtain of the illusive world of crisis management – learning the best strategies and approaches along the way.Reputation Matters is an approachable and engaging read for any business professional. In addition to providing the reader with the essential knowledge required, Jonathan offers practical advice to cultivating and securing your reputation. This is complemented by a wide array of first-hand case studies from Jonathan's illustrious career which serve to both entertain the reader and bring colour and clarity to the book's valuable insights.
Reputation Matters: How to Protect Your Professional Reputation
by Jonathan CoadIn our modern landscape of social media, viral news stories and fake news, professional reputations can be far too easily dismantled and tarnished. But many senior leaders, entrepreneurs, politicians, talent managers and even in-house lawyers are unaware of the full scope of techniques, methods and precautions that can be taken to prevent, react to, and mitigate reputational crises.As the lines blur between traditional and social media while misinformation runs rampant, reputations have become both more precious and more fragile than ever. In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading media lawyers and as a highly-regarded editorial lawyer) to provide the essential guide to protecting and managing the professional reputation of both yourself and your organization. Passivity in the face of public criticism is often perceived as implicit guilt, while an inadequate response only digs a deeper hole. With this book, readers will peek behind the curtain of the illusive world of crisis management – learning the best strategies and approaches along the way.Reputation Matters is an approachable and engaging read for any business professional. In addition to providing the reader with the essential knowledge required, Jonathan offers practical advice to cultivating and securing your reputation. This is complemented by a wide array of first-hand case studies from Jonathan's illustrious career which serve to both entertain the reader and bring colour and clarity to the book's valuable insights.
The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency
by Andrea Bonime-BlancThis book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business. Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency". This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis. The Reputation Risk Handbook is not just for practitioners – those who manage risk and reputation directly – but for those who have oversight of risk management – namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.
The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency
by Andrea Bonime-BlancThis book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business. Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency". This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis. The Reputation Risk Handbook is not just for practitioners – those who manage risk and reputation directly – but for those who have oversight of risk management – namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.
Reputation Strategy and Analytics in a Hyper-Connected World: Using Analytics To Increase Profitability And Brand Equity In Global Markets
by Chris FosterReputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Reputation Strategy and Analytics in a Hyper-Connected World: Using Analytics To Increase Profitability And Brand Equity In Global Markets
by Chris FosterReputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Reputation und Wahrnehmung: Wie Unternehmensreputation entsteht und wie sie sich beeinflussen lässt
by Alexander FleischerAlexander Fleischer klärt, wie Reputation zustande kommt und wie sie beurteilt wird. Ausgehend davon entwickelt er erstmals eine Reputationstypologie für Organisationen sowie ein Kommunikationsmodell zur Entstehung von Reputation und eine idealtypische Beeinflussungsstrategie. Der Autor eröffnet eine neue Perspektive auf Unternehmensstrategie – eine die auf neuesten Erkenntnissen zu unserer Wahrnehmung und daraus gezogenen Schlüssen zur Entstehung von Reputation fusst. Denn trotz der großen Bedeutung von Reputation für Organisationen aller Art und trotz zahlreicher Literatur wurde zuvor nicht beantwortet, wie Reputation entsteht.
Reputational Challenges in Sport: Theory and Application
by Andrew C. Billings Timothy Coombs Kenon A. BrownIssues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.
Reputational Challenges in Sport: Theory and Application
by Andrew C. Billings W. Timothy Coombs Kenon A. BrownIssues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.
Reputationsmanagement: Banken (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Versicherungen (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Medical Care (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Medical Care, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Politik (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusätzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite.
Reputationsmanagement: Online-Handel (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation zu investieren. Räumliche Grenzen existieren in Zeiten von Social Media nicht mehr. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen – ob sie nun der Wahrheit entsprechen oder nicht. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade im Online-Handel ist es wichtig, stets den Überblick zu behalten, was „das Netz“ über das eigene Unternehmen sagt. Negative Kundenbewertungen und schlechte Presse können zu Umsatzeinbußen führen und den Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite, der strategisch vorausplant.
Reputationsmanagement: Manager und Führungskräfte (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade für Manager und Führungskräfte ist es wichtig, stets den Überblick zu haben, was „das Netz“ über die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbußen führen, sondern den guten Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen.
Requesting Responsibility: The Morality of Grammar in Polish and English Family Interaction (Foundations of Human Interaction)
by Jörg ZinkenThis book examines requests for action in everyday contexts by analyzing natural video-recorded data of everyday interaction in British English and Polish families. Requests for carrying out little jobs-passing some object or fetching items from the next room -are pervasively relevant in contexts such as preparing and consuming food, caring for and playing with children. Requests therefore provide a useful window onto general qualities of human sociality as well as on aspects of cultural diversity. Jörg Zinken describes features of interactional context that people across cultures might be sensitive to in designing a request. In particular, the other person's locally observable commitment to a shared task emerges as a quality of context that systematically enters into the way a speaker builds a request. He then analyses the relationship between diversity across the grammatical resources of languages, and diversity in the action affordances provided by these structures. Focusing on grammatical structures that exist in Polish but not in English (impersonal deontic statements, a certain type of double imperative, and a grammaticalized distinction between perfective and imperfective verbal aspect), the analyses show that language-specific turn formats can index and project social orientations within the on-going interaction in culture-specific ways. By examining social actions at a fine level of grain, the book points a way toward an understanding of cultural diversity that avoids the pitfalls of cultural relativism.
Requesting Responsibility: The Morality of Grammar in Polish and English Family Interaction (Foundations of Human Interaction)
by Jörg ZinkenThis book examines requests for action in everyday contexts by analyzing natural video-recorded data of everyday interaction in British English and Polish families. Requests for carrying out little jobs-passing some object or fetching items from the next room -are pervasively relevant in contexts such as preparing and consuming food, caring for and playing with children. Requests therefore provide a useful window onto general qualities of human sociality as well as on aspects of cultural diversity. Jörg Zinken describes features of interactional context that people across cultures might be sensitive to in designing a request. In particular, the other person's locally observable commitment to a shared task emerges as a quality of context that systematically enters into the way a speaker builds a request. He then analyses the relationship between diversity across the grammatical resources of languages, and diversity in the action affordances provided by these structures. Focusing on grammatical structures that exist in Polish but not in English (impersonal deontic statements, a certain type of double imperative, and a grammaticalized distinction between perfective and imperfective verbal aspect), the analyses show that language-specific turn formats can index and project social orientations within the on-going interaction in culture-specific ways. By examining social actions at a fine level of grain, the book points a way toward an understanding of cultural diversity that avoids the pitfalls of cultural relativism.
Requirements Engineering for Digital Health
by Samuel A. Fricker Christoph Thümmler Anastasius GavrasHealthcare and well-being have captured the attention of established software companies, start-ups, and investors. Software is starting to play a central role for addressing the problems of the aging society and the escalating cost of healthcare services. Enablers of such digital health are a growing number of sensors for sensing the human body and communication infrastructure for remote meetings, data sharing, and messaging. The challenge that lies in front of us is how to effectively make use of these capabilities, for example to empower patients and to free the scarce resources of medical personnel.Requirements engineering is the process by which the capabilities of a software product are aligned with stakeholder needs and a shared understanding between the stakeholders and development team established. This book provides guide for what to look for and do when inquiring and specifying software that targets healthcare and well-being, helping readers avoid the pitfalls of the highly regulated and sensible healthcare domain are and how they can be overcome.This book brings together the knowledge of 22 researchers, engineers, lawyers, and CEOs that have experience in the development of digital health solutions. It represents a unique line-up of best practices and recommendations of how to engineer requirements for digital health. In particular the book presents:· The area of digital health, e-health, and m-health· Best practice for requirements engineering based on evidence from a large number of projects· Practical step-by-step guidelines, examples, and lessons-learned for working with laws, regulations, ethical issues, interoperability, user experience, security, and privacy· How to put these many concerns together for engineering the requirements of a digital health solution and for scaling a digital health productFor anybody who intends to develop software for digital health, this book is an introduction and reference with a wealth of actionable insights. For students interested in understanding how to apply software to healthcare, the text introduces key topics and guides further studies with references to important literature.
Requirements Engineering for Social Sector Software Applications: Innovating for a Diverse Set of User Needs
by Varun GuptaThis book presents interdisciplinary research in software engineering with applications for the social sector. The author focuses on software applications that are used for social good and that serve the needs of society. The author aims to bridge the knowledge gap between requirement engineers, industry, and users in order to help identify a diverse range of needs in the social sector (taking into account user crowd diversity in terms of technological competencies, geography, demographics, and behavioral and psychographic aspects). The book provides rigorous empirical studies and validates solutions that serve as a guide to the software engineering community, researchers, graduate students, and teachers.Provides interdisciplinary research in software engineering and the needs of the social sector, helping to increase success rates of society focused startups and applicationsIdeal for social entrepreneurs who can use the book for doing customer development with diverse usersEstablishes a new research line of social sector requirement engineering, taking into account user age, language, ability, and access
Requirements Engineering für Softwareanwendungen im sozialen Sektor: Innovationen für eine Vielzahl von Nutzerbedürfnissen
by Varun GuptaDieses Buch stellt interdisziplinäre Forschung im Bereich Software-Engineering von Anwendungen für den sozialen Sektor vor. Der Autor konzentriert sich auf Softwareanwendungen, die für soziale Zwecke eingesetzt werden und den Bedürfnissen der Gesellschaft dienen. Der Autor möchte die Wissenslücke zwischen den Requirements Engineers, der Industrie und den Nutzern schließen, um dazu beizutragen, ein breites Spektrum an Bedürfnissen im sozialen Sektor zu identifizieren (unter Berücksichtigung der Vielfalt der Nutzergruppen in Bezug auf technologische Kompetenzen, Geografie, Demografie sowie verhaltensbezogene und psychografische Aspekte). Das Buch bietet rigorose empirische Studien und validierte Lösungen, die als Leitfaden für die Software-Engineering-Gemeinschaft sowie Forscher, Doktoranden und Lehrer dienen. - Bietet interdisziplinäre Forschung im Bereich Software-Engineering sowie den Bedürfnissen des sozialen Sektors und trägt dazu bei, die Erfolgsquote von auf die Gesellschaft ausgerichteten Startups und Anwendungen zu erhöhen- Ideal für soziale Unternehmer, um das Buch für die Kundenentwicklung mit verschiedenen Nutzern nutzen zu können - Etabliert eine neue Forschungslinie für die Entwicklung von Anforderungen im sozialen Sektor, die Alter, Sprache, Fähigkeiten und Zugang der Nutzer berücksichtigt.
Requirements Engineering: Laying a Firm Foundation
by James A. Crowder Curtis W. HoffThis textbook lays the foundations for System-of-Systems Requirements Engineering and Requirements Management practices, principles, technique, and processes. It provides a comprehensive treatment of requirements engineering, an integral part of Multidisciplinary Systems Engineering. The book takes the student/reader though the entire process of documenting, analyzing, tracing, prioritizing, and managing requirements, and then goes on the describe controlling and communicating requirement change throughout the system development lifecycle. The authors discuss the role of requirements management in support of other requirements engineering processes; describe the principal requirements engineering activities and their relationships; introduces techniques for requirements elicitation and analysis and describes requirements validation and the role of requirements reviews; and discusses the role of requirements management in support of other requirements engineering processes. A full suite of classroom material is provided including exercises, assignments, and PowerPoint slides.
Rereading Marx in the Age of Digital Capitalism
by Christian FuchsThe 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism.Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age.A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.
Rereading Marx in the Age of Digital Capitalism
by Christian FuchsThe 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism.Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age.A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.