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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
by Allan J. KimmelThis book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
by Allan J. KimmelThis book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.
Rundfunkpolitik zwischen Sollen, Wollen und Können: Eine theoretische und komparative Analyse der politischen Steuerung des Rundfunks
by Patrick DongesDie Studie liefert eine sozialwissenschaftliche Analyse der Rundfunkpolitik in den Dimensionen des Sollens, Wollens und Könnens. Gefragt wird sowohl in theoretischer als auch empirischer Hinsicht nach den normativen Grundlagen einer politischen Steuerung des Rundfunks ("Sollen"), den Zielen der politischen Akteure ("Wollen") und - schwerpunktmäßig - nach den Programmen und Instrumenten, mit deren Hilfe die Steuerungsziele realisiert werden sollen ("Können").
Running a Creative Company in the Digital Age: How to successfully set up your own media company
by Lucy BaxterRunning a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too!In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.'Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It’s essential reading for any writers and filmmakers who want to work for themselves or set up their own company' - Writesofluid'Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country' - Rajesh Thind, founder of Pindu Productions'This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it' - Nicola Lees, WFTV
Running a Great Meeting In a Day For Dummies (In A Day For Dummies)
by Marty Brounstein Susan Friedmann Dirk ZellerGet the know-how to run a productive meeting—in a day! Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards. Put together a productive meeting in a timely fashion Tips on running a virtual meeting The best ways to follow up after a meeting This e-book also contains links to an online component at dummies.com that extends the topic into step-by-step tutorials and other beyond the book content.
Running a Great Meeting In a Day For Dummies (In A Day For Dummies)
by Marty Brounstein Susan Friedmann Dirk ZellerGet the know-how to run a productive meeting—in a day! Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards. Put together a productive meeting in a timely fashion Tips on running a virtual meeting The best ways to follow up after a meeting This e-book also contains links to an online component at dummies.com that extends the topic into step-by-step tutorials and other beyond the book content.
Running Commentary: The Contentious Magazine that Transformed the Jewish Left into the Neoconservative Right
by Benjamin BalintIn the years of cultural and political ferment following World War II, a new generation of Jewish- American writers and thinkers arose to make an indelible mark on American culture. Commentary was their magazine; the place where they and other politically sympathetic intellectuals-Hannah Arendt, Saul Bellow, Lionel Trilling, Alfred Kazin, James Baldwin, Bernard Malamud, Philip Roth, Cynthia Ozick and many others-shared new work, explored ideas, and argued with each other.Founded by the offspring of immigrants, Commentary began life as a voice for the marginalized and a feisty advocate for civil rights and economic justice. But just as American culture moved in its direction, it began-inexplicably to some-to veer right, becoming the voice of neoconservativism and defender of the powerful.This lively history, based on unprecedented access to the magazine's archives and dozens of original interviews, provocatively explains that shift while recreating the atmosphere of some of the most exciting decades in American intellectual life.
Running Commentary: The Contentious Magazine that Transformed the Jewish Left into the Neoconservative Right
by Benjamin BalintIn the years of cultural and political ferment following World War II, a new generation of Jewish- American writers and thinkers arose to make an indelible mark on American culture. Commentary was their magazine; the place where they and other politically sympathetic intellectuals -- Hannah Arendt, Saul Bellow, Lionel Trilling, Alfred Kazin, James Baldwin, Bernard Malamud, Philip Roth, Cynthia Ozick and many others -- shared new work, explored ideas, and argued with each other. Founded by the offspring of immigrants, Commentary began life as a voice for the marginalized and a feisty advocate for civil rights and economic justice. But just as American culture moved in its direction, it began -- inexplicably to some -- to veer right, becoming the voice of neoconservativism and defender of the powerful. This lively history, based on unprecedented access to the magazine's archives and dozens of original interviews, provocatively explains that shift while recreating the atmosphere of some of the most exciting decades in American intellectual life.
Running Effective Marketing Meetings
by Daniel KupermanThis book is for marketing professionals who want to gain a fresh perspective and need practical advice on how to run productive and creative meetings.
Running Effective Meetings For Dummies
by Joseph A. Allen Karin M. ReedTurn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings are actually productive and valuable? Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you&’re doing it face-to-face, fully virtual, or a combination of both. Authors Dr. Joseph Allen, industrial and organizational psychologist, and Emmy-award winning communications expert Karin Reed team up to walk you through the steps you need to take to make your next meeting your best one yet. You&’ll learn about: The different kinds of meetings and what each is supposed to accomplish How to prep for a great meeting and set the expectations of all the participants How to be an effective leader by guiding discussion during the actual meeting itself Effective follow-up and evaluation to keep your momentum and continually improve your meetingsStop enduring meeting-fatigue and start making meetings the fun, productive, and engaging events they&’re supposed to be. Grab a copy of Running Effective Meetings For Dummies today!
Running Effective Meetings For Dummies
by Joseph A. Allen Karin M. ReedTurn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings are actually productive and valuable? Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you&’re doing it face-to-face, fully virtual, or a combination of both. Authors Dr. Joseph Allen, industrial and organizational psychologist, and Emmy-award winning communications expert Karin Reed team up to walk you through the steps you need to take to make your next meeting your best one yet. You&’ll learn about: The different kinds of meetings and what each is supposed to accomplish How to prep for a great meeting and set the expectations of all the participants How to be an effective leader by guiding discussion during the actual meeting itself Effective follow-up and evaluation to keep your momentum and continually improve your meetingsStop enduring meeting-fatigue and start making meetings the fun, productive, and engaging events they&’re supposed to be. Grab a copy of Running Effective Meetings For Dummies today!
Runtime Reconfiguration in Networked Embedded Systems: Design and Testing Practices (Internet of Things)
by Zoltan Papp George ExarchakosThis book focuses on the design and testing of large-scale, distributed signal processing systems, with a special emphasis on systems architecture, tooling and best practices. Architecture modeling, model checking, model-based evaluation and model-based design optimization occupy central roles. Target systems with resource constraints on processing, communication or energy supply require non-trivial methodologies to model their non-functional requirements, such as timeliness, robustness, lifetime and “evolution” capacity. Besides the theoretical foundations of the methodology, an engineering process and toolchain are described. Real-world cases illustrate the theory and practice tested by the authors in the course of the European project ARTEMIS DEMANES. The book can be used as a “cookbook” for designers and practitioners working with complex embedded systems like sensor networks for the structural integrity monitoring of steel bridges, and distributed micro-climate control systems for greenhouses and smart homes.
Rupert's Adventures in China: How Murdoch Lost a Fortune and Found a Wife
by Bruce DoverWhen China's reformers eased open the communist giant's doors to the world, they found Rupert Murdoch standing outside in his best suit with a bunch of flowers. Used to being courted by those in power, Murdoch made a clumsy suitor. If the billionaire media mogul thought he could swagger into China and add the world's biggest audience to his News Corp empire, he quickly discovered that things worked differently in the Middle Kingdom. The communist leadership kept the 'ultimate capitalist' at arm's length.Nonetheless, amid many blunders and much wasted money, News Corp managed to connect China to the world through the Internet and to transform its staid television service into a popular-entertainment medium. But was Beijing simply using Murdoch to help the country modernise and to rehabilitate its image in the wake of Tiananmen Square?Bruce Dover, Murdoch's man on the ground in China for much of the 1990s, delivers a rollicking insider's account of doing deals at the highest level of business and politics. In this intimate portrait of the impulsive billionaire in his prime, Dover describes fatefully introducing his boss to Wendi Deng, the woman who would become his second wife - News Corp's future has a Chinese face after all.
Russia and the Media: The Makings of a New Cold War
by Greg McLaughlinPresident Vladimir Putin is a figure of both fear and fascination in the Western imagination. In the minds of media pundits and commentators, he personifies Russia itself - a country riven with contradictions, enthralling and yet always a threat to world peace. But recent propaganda images that define public debate around growing tensions with Russia are not new or arbitrary. Russia and the Media asks, what is the role of Western journalism in constructing a new kind of Cold War with Russia? Focusing on British and US media coverage of moments of crisis and of co-operation between the West and Russia, McLaughlin exposes how such a Cold War framework shapes public perceptions of a major, hostile power reasserting itself on the world stage. Scrutinising events such as the Ukraine/Crimea crisis, the Skripal Poisoning and Russia's military intervention in Syria - as well as analysing media coverage of the 2018 Russian presidential election and build up to the 2018 World Cup - Russia and the Media makes a landmark intervention at the intersection of media studies and international relations.
Russia and the Media: The Makings of a New Cold War
by Greg McLaughlinPresident Vladimir Putin is a figure of both fear and fascination in the Western imagination. In the minds of media pundits and commentators, he personifies Russia itself - a country riven with contradictions, enthralling and yet always a threat to world peace. But recent propaganda images that define public debate around growing tensions with Russia are not new or arbitrary. Russia and the Media asks, what is the role of Western journalism in constructing a new kind of Cold War with Russia? Focusing on British and US media coverage of moments of crisis and of co-operation between the West and Russia, McLaughlin exposes how such a Cold War framework shapes public perceptions of a major, hostile power reasserting itself on the world stage. Scrutinising events such as the Ukraine/Crimea crisis, the Skripal Poisoning and Russia's military intervention in Syria - as well as analysing media coverage of the 2018 Russian presidential election and build up to the 2018 World Cup - Russia and the Media makes a landmark intervention at the intersection of media studies and international relations.
Russian: From Novice High to Intermediate
by Anna S. KudymaRussian: From Novice High to Intermediate is a multi-level course that presents grammar, vocabulary, culture, music, film, and literature within the context of Russian life. With a flexible modular approach structured around contemporary themes, this course builds on students’ reading, listening, speaking, and writing skills while also expanding their cultural literacy. Each chapter contains projects and scenarios that enable language learners to practice and demonstrate communicative competence. An interactive website full of videos, audio, and self-correcting exercises accompanies the course and can be accessed through www.routledge.com/9780367137137. This comprehensive resource is ideal for use in second- and third-year Russian classes.
Russian: From Novice High to Intermediate
by Anna S. KudymaRussian: From Novice High to Intermediate is a multi-level course that presents grammar, vocabulary, culture, music, film, and literature within the context of Russian life. With a flexible modular approach structured around contemporary themes, this course builds on students’ reading, listening, speaking, and writing skills while also expanding their cultural literacy. Each chapter contains projects and scenarios that enable language learners to practice and demonstrate communicative competence. An interactive website full of videos, audio, and self-correcting exercises accompanies the course and can be accessed through www.routledge.com/9780367137137. This comprehensive resource is ideal for use in second- and third-year Russian classes.
Russian For All Occasions: A Russian-English Dictionary of Collocations and Expressions
by Shamil Khairov John DunnRussian For All Occasions: A Russian-English Dictionary of Collocations and Expressions presents 10,000 formal and informal modern Russian expressions that users are likely to encounter either in speech or writing. The entries take the form of collocations, phrases or short sentences, and each entry is accompanied by a translation which provides the English communicative fragment corresponding most closely to the Russian original. Longer explanations are provided for phrases that learners might otherwise find difficult to interpret correctly. Entries are arranged thematically, with an alphabetical index of key Russian and English words to help users navigate the dictionary. Russian For All Occasions is a unique resource for intermediate to advanced students of Russian. The range of ready-made and contextualised expressions presented here will help learners improve their active command of Russian.
Russian Function Words: Conjunctions, Interjections, Parenthetical Words, Particles, and Prepositions
by Marina Rojavin Alexander RojavinRussian Function Words: Meanings and Use is a collection of 463 prepositions, conjunctions, particles, interjections, and parenthetical words. This book provides a semantic, syntactic, and stylistic analysis of each word, accompanying the explanation with examples of the word’s usage in discourse in contemporary, everyday Russian and analogous translations into English. Consequently, it allows users to develop an understanding of contemporary grammatical, lexical, and stylistic norms, with the aim of mastering these critical words. This book also includes a multitude of idioms and sayings that users will learn to use in the appropriate context. Intermediate and advanced students, instructors, and translators will find this a useful supplement to their existing resources. It also serves as a helpful reference for independent learners at all levels.
Russian Function Words: Conjunctions, Interjections, Parenthetical Words, Particles, and Prepositions
by Marina Rojavin Alexander RojavinRussian Function Words: Meanings and Use is a collection of 463 prepositions, conjunctions, particles, interjections, and parenthetical words. This book provides a semantic, syntactic, and stylistic analysis of each word, accompanying the explanation with examples of the word’s usage in discourse in contemporary, everyday Russian and analogous translations into English. Consequently, it allows users to develop an understanding of contemporary grammatical, lexical, and stylistic norms, with the aim of mastering these critical words. This book also includes a multitude of idioms and sayings that users will learn to use in the appropriate context. Intermediate and advanced students, instructors, and translators will find this a useful supplement to their existing resources. It also serves as a helpful reference for independent learners at all levels.
Russian in a Contemporary World: A Textbook for Intermediate Russian
by Elena Simms Tatiana RomanovaRussian in a Contemporary World is an intermediate textbook with a focus on improving oral and written skills of the Russian language by encouraging students’ creative potential with their use of language in a contemporary society, such as media, TV, art, and technology. Key features of the textbook include: Use of original texts and application of material by choosing topics which reflect the students’ general interests, according to a survey conducted among Humanities undergraduates and which are essential for students of Russian language, culture, and society; Practical skills: the textbook allows students to process primary text sources, summarising, writing, and expressing their views on certain sociopolitical issues; Raises issues which are being widely discussed in present-day Russia and introduces trends in the development of modern Russian society; Providing feedback: students can check their work against answer keys that feature in a number of exercises as well as find discussions on different grammatical topics in the Appendix. Aimed at B1-B2 and Intermediate-Mid students of Russian, this is the ideal textbook for those aiming to improve their Russian whilst gaining knowledge of contemporary Russian culture and society. With answer keys and grammar topics included, the textbook is also ideal for independent study.
Russian in a Contemporary World: A Textbook for Intermediate Russian
by Elena Simms Tatiana RomanovaRussian in a Contemporary World is an intermediate textbook with a focus on improving oral and written skills of the Russian language by encouraging students’ creative potential with their use of language in a contemporary society, such as media, TV, art, and technology. Key features of the textbook include: Use of original texts and application of material by choosing topics which reflect the students’ general interests, according to a survey conducted among Humanities undergraduates and which are essential for students of Russian language, culture, and society; Practical skills: the textbook allows students to process primary text sources, summarising, writing, and expressing their views on certain sociopolitical issues; Raises issues which are being widely discussed in present-day Russia and introduces trends in the development of modern Russian society; Providing feedback: students can check their work against answer keys that feature in a number of exercises as well as find discussions on different grammatical topics in the Appendix. Aimed at B1-B2 and Intermediate-Mid students of Russian, this is the ideal textbook for those aiming to improve their Russian whilst gaining knowledge of contemporary Russian culture and society. With answer keys and grammar topics included, the textbook is also ideal for independent study.
Russian in Plain English: A Very Basic Russian Starter for Complete Beginners
by Natalia V. ParkerRussian in Plain English enables complete beginners to acquire the skill of reading words written in Cyrillic independently, with no English transcription or imitated pronunciation, within a short period of time. This book introduces the Cyrillic alphabet gradually, feeding in the letters and their various pronunciation aspects one by one over its ten units, thus building a complete picture of the Russian sound and writing systems. It also highlights the interrelationship of the two systems and helps learners to see the logic behind the use of the Cyrillic alphabet. In addition, the book teaches learners to produce Russian word stress on a marked syllable, contributing to stress acquisition. Furthermore, the book explains the basic grammatical features of Russian words and the rules of how to put them into sentences, enabling learners to start saying things in Russian from Unit 1. It employs some findings of research in language processing, helping learners to start building their speaking and reading skills. This book is an essential guide for all beginners, including students and independent learners.
Russian in Plain English: A Very Basic Russian Starter for Complete Beginners
by Natalia V. ParkerRussian in Plain English enables complete beginners to acquire the skill of reading words written in Cyrillic independently, with no English transcription or imitated pronunciation, within a short period of time. This book introduces the Cyrillic alphabet gradually, feeding in the letters and their various pronunciation aspects one by one over its ten units, thus building a complete picture of the Russian sound and writing systems. It also highlights the interrelationship of the two systems and helps learners to see the logic behind the use of the Cyrillic alphabet. In addition, the book teaches learners to produce Russian word stress on a marked syllable, contributing to stress acquisition. Furthermore, the book explains the basic grammatical features of Russian words and the rules of how to put them into sentences, enabling learners to start saying things in Russian from Unit 1. It employs some findings of research in language processing, helping learners to start building their speaking and reading skills. This book is an essential guide for all beginners, including students and independent learners.
A Russian Journal (Penguin Modern Classics)
by John Steinbeck Susan ShillinglawJust after the iron curtain fell on Eastern Europe John Steinbeck and acclaimed war photographer, Robert Capa ventured into the Soviet Union to report for the New York Herald Tribune. This rare opportunity took the famous travellers not only to Moscow and Stalingrad - now Volgograd - but through the countryside of the Ukraine and the Caucasus. A RUSSIAN JOURNAL is the distillation of their journey and remains a remarkable memoir and unique historical document. Steinbeck and Capa recorded the grim realities of factory workers, government clerks, and peasants, as they emerged from the rubble of World War II. This is an intimate glimpses of two artists at the height of their powers, answering their need to document human struggle