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The Social Economics of Health Care (Advances In Social Economics Ser.)

by John B. Davis

For too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants require a more sensitive approach to the setting of budgets

Social goes Mobile - Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken

by Heike Scholz

In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile Geräte wie Smartphones, Tablets, Phablets oder Smartwatches sind zu ständigen Begleitern geworden und besetzen jeden denkbaren Nutzungskontext. Insbesondere Social Networks werden intensiv auf mobilen Devices genutzt – eine große Chance für Unternehmen, ihre Zielgruppen in persönlichen Momenten abzuholen. Dieses Buch liefert wertvolles Wissen und praktische Tipps für alle, die ihre mobilen Social-Media-Aktivitäten optimal und punktgenau gestalten wollen: von rechtlichen Basics über Messenger Marketing und Live Streaming bis hin zu nützlichen Tools, mobiler Suchmaschinenoptimierung sowie Monitoring- und Controlling-Ansätzen.

Social Group Utility Maximization (SpringerBriefs in Electrical and Computer Engineering)

by Xiaowen Gong Xu Chen Lei Yang Junshan Zhang

This SpringerBrief explains how to leverage mobile users' social relationships to improve the interactions of mobile devices in mobile networks. It develops a social group utility maximization (SGUM) framework that captures diverse social ties of mobile users and diverse physical coupling of mobile devices. Key topics include random access control, power control, spectrum access, and location privacy. This brief also investigates SGUM-based power control game and random access control game, for which it establishes the socially-aware Nash equilibrium (SNE). It then examines the critical SGUM-based spectrum access game, and pseudonym change game for personalized location privacy. The authors propose future work on extending the SGUM framework to negative social ties, to demonstrate relevance to security applications and span the continuum between zero-sum game (ZSG) and non-cooperative game (NCG). Social Group Utility Maximization targets researchers and professionals working on mobile networks and social networks. Advanced-level students in electrical engineering and computer science will also find this material useful for their related courses.

Social Innovation in Long-Term Care Through Digitalization: Proceedings of the German-Italian Workshop LTC-2021 (Lecture Notes in Bioengineering)

by Massimo Conti Simone Orcioni

This book gathers extended contributions to the workshop on Long-Term Digital Care, LTC-2021, organized by the Università Politecnica delle Marche (UNIVPM), Ancona, Italy, and the Hochschule Konstanz (HTWG), Germany, in November 2021, and funded by the DAAD Joint Mobility Program. It covers innovative, practice-oriented approaches that are expected to foster digital health care, with a special focus on improving internationalization and accessibility. The book, which bridges between technological and social disciplines, reports on selected studies with the main goals of: establishing a comparison of Long-Term Digital Care approaches, with focus on exchange and networking processes; defining practical roadmaps for digital social innovation; establishing concepts and methods for process evaluation and sustainability. It offers a timely snapshot on technologies for patient monitoring and assistant systems, medical data analysis and image processing, digital platforms and advanced diagnostics techniques, and discusses important concepts relating to traceable process evaluation, networking and accessibility. It aims at informing, yet it is also intended to inspire and foster a stronger collaboration across disciplines, countries, as well as academic and professional institutions.

Social Intelligence and Nonverbal Communication

by Robert J. Sternberg Aleksandra Kostić

This book offers a comprehensive overview of the latest developments in the social psychology of nonverbal communication. It explores topics including social skill, empathy, adaptive advantage, emotion-reading and emotion-hiding; and examines personal charisma, memory and communicating with robots. Together, the authors present diverse, cutting-edge research on nonverbal social intelligence as an adaptive strategy for survival and success. The collection provides an effective demonstration of the interdisciplinary nature of this topic, and it’s relevance to researchers across the social sciences and beyond.

Social Interaction and Teacher Cognition (Studies in Social Interaction)

by Li Li

The first book to use a discursive psychological perspective to examine teacher cognitions. Informed by conversation analysis (CA), the book offers a close examination of cognition-in-interaction in three distinctive aspects: learning to teach, novice and expert teachers’ cognition, and interactive decision making.

Social Interaction and Teacher Cognition (Studies in Social Interaction)

by Li Li

The first book to use a discursive psychological perspective to examine teacher cognitions. Informed by conversation analysis (CA), the book offers a close examination of cognition-in-interaction in three distinctive aspects: learning to teach, novice and expert teachers’ cognition, and interactive decision making.

Social Interaction in Second Language Chat Rooms: Social Interaction In Second Language Chat Rooms (Studies in Social Interaction)

by Christopher Jenks

Christopher J. Jenks thoroughly analyses the interactional effects of technology, and explores in detail the social and linguistic implications of communicating in second language chat rooms.

Social interaction, Social Context, and Language: Essays in Honor of Susan Ervin-tripp

by Dan Isaac Slobin Julie Gerhardt Amy Kyratzis Jiansheng Guo

This collection of essays is a representative sample of the current research and researchers in the fields of language and social interactions and social context. The opening chapter, entitled "Context in Language," is written by Susan Ervin-Tripp, whose diverse and innovative research inspired the editors to dedicate this book to her honor. Ervin-Tripp is known for her work in the fields of linguistics, psychology, child development, sociology, anthropology, rhetoric, and women's studies. She has played a central role in the definition and establishment of psycholinguistics, child language development, and sociolinguistics, and has been an innovator in terms of approaches and methods of study. This book covers a wide range of research interests in the field, from linguistically oriented approaches to social and ethnography oriented approaches. The issue of the relationships between forms and structures of language and social interactions is examined in studies of both adult and child speech. It is a useful anthology for graduate students studying language and social interaction, as well as for researchers in this field.

Social interaction, Social Context, and Language: Essays in Honor of Susan Ervin-tripp

by Dan Isaac Slobin Julie Gerhardt Amy Kyratzis Jiansheng Guo

This collection of essays is a representative sample of the current research and researchers in the fields of language and social interactions and social context. The opening chapter, entitled "Context in Language," is written by Susan Ervin-Tripp, whose diverse and innovative research inspired the editors to dedicate this book to her honor. Ervin-Tripp is known for her work in the fields of linguistics, psychology, child development, sociology, anthropology, rhetoric, and women's studies. She has played a central role in the definition and establishment of psycholinguistics, child language development, and sociolinguistics, and has been an innovator in terms of approaches and methods of study. This book covers a wide range of research interests in the field, from linguistically oriented approaches to social and ethnography oriented approaches. The issue of the relationships between forms and structures of language and social interactions is examined in studies of both adult and child speech. It is a useful anthology for graduate students studying language and social interaction, as well as for researchers in this field.

Social Interactions and Networking in Cyber Society

by Ford Lumban Gaol Fonny Dameaty Hutagalung

This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals’ psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace, the pedagogy of learning and community involvement. The book also explores in-depth the unique qualities of Internet technologies and how these have encouraged people to interact across communities. It is a valuable resource for academics, practitioners and policy makers who want to understand the capabilities of Internet technologies and their impacts on people's lives.

Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif

by Donald Granberg Gian Sarup

Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif is a stimulating collection which paints a crisp and fascinating picture of social psychology during its decades of growth into a mature science. With his important contributions in the study of social norms, attitudes, self concept, group relations, and other areas, Muzafer Sherif was a key figure in the discipline. Each essay in this book illustrates the lasting influence of Muzafer Sherif's seminal work in social psychology.

Social Justice, Activism and Diversity in U.S. Media History

by Teri Finneman

This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Bringing together a team of prominent journalism historians, the volume centers race and ethnicity, gender and sexuality, class, religion, disability, mental health and generations to tell forgotten stories of journalism’s historical influence. The book is designed to appeal to Generation Z college students, offering budding mass communicators a valuable tool that addresses gaps in historical pedagogy and fosters representation in the classroom. Each chapter contains access to video and podcast extras, chapter summaries, guides to further reading and suggested activities to bring these narratives alive and keep readers engaged. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, journalists and general readers.

Social Justice, Activism and Diversity in U.S. Media History


This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Bringing together a team of prominent journalism historians, the volume centers race and ethnicity, gender and sexuality, class, religion, disability, mental health and generations to tell forgotten stories of journalism’s historical influence. The book is designed to appeal to Generation Z college students, offering budding mass communicators a valuable tool that addresses gaps in historical pedagogy and fosters representation in the classroom. Each chapter contains access to video and podcast extras, chapter summaries, guides to further reading and suggested activities to bring these narratives alive and keep readers engaged. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, journalists and general readers.

Social Justice and Communication Scholarship (Routledge Communication Series)

by Omar Swartz

Social Justice and Communication Scholarship explores the role of communication in framing and contributing to issues of social justice. This collection, a first on the subject of communication and social justice, investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It analyzes ways in which to construct communities that protect individual freedom while ensuring equality and dignity to everyone. In this unique anthology, Swartz brings together both senior scholars and junior colleagues to represent diverse applications of communication to issues of social justice. He supports partisan scholarship in order to revitalize intellectual activity and social commitment toward creating a progressive society. As a result; the volume serves the heuristic function of posing new research questions. In addition to its relevance within the field of communication, Social Justice and Communication Scholarship will be of interest in many of the humanities and social sciences, as research on the theme of social justice transcends disciplinary boundaries. The volume is particularly well suited for use in undergraduate and graduate courses in communication, rhetoric and composition, journalism, American studies, and cultural studies.

Social Justice and Communication Scholarship (Routledge Communication Series)

by Omar Swartz

Social Justice and Communication Scholarship explores the role of communication in framing and contributing to issues of social justice. This collection, a first on the subject of communication and social justice, investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It analyzes ways in which to construct communities that protect individual freedom while ensuring equality and dignity to everyone. In this unique anthology, Swartz brings together both senior scholars and junior colleagues to represent diverse applications of communication to issues of social justice. He supports partisan scholarship in order to revitalize intellectual activity and social commitment toward creating a progressive society. As a result; the volume serves the heuristic function of posing new research questions. In addition to its relevance within the field of communication, Social Justice and Communication Scholarship will be of interest in many of the humanities and social sciences, as research on the theme of social justice transcends disciplinary boundaries. The volume is particularly well suited for use in undergraduate and graduate courses in communication, rhetoric and composition, journalism, American studies, and cultural studies.

Social Knowledge Management in Action: Applications and Challenges (Knowledge Management and Organizational Learning #3)

by Remko Helms Jocelyn Cranefield Jurriaan Van Reijsen

Knowledge management (KM) is about managing the lifecycle of knowledge consisting of creating, storing, sharing and applying knowledge. Two main approaches towards KM are codification and personalization. The first focuses on capturing knowledge using technology and the latter on the process of socializing for sharing and creating knowledge. Social media are becoming very popular as individuals and also organizations learn how to use it. The primary applications of social media in a business context are marketing and recruitment. But there is also a huge potential for knowledge management in these organizations. For example, wikis can be used to collect organizational knowledge and social networking tools, which leads to exchanging new ideas and innovation. The interesting part of social media is that, by using them, one immediately starts to generate content that can be useful for the organization. Hence, they naturally combine the codification and personalisation approaches to KM. This book aims to provide an overview of new and innovative applications of social media and to report challenges that need to be solved. One example is the watering down of knowledge as a result of the use of organizational social media (Von Krogh, 2012).

The Social License: The Story of the San Cristobal Mine

by Robert Boutilier Ian Thomson

This unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a foreign-owned private sector mining company (Minera San Cristobal - MSC) earned, lost, and regained its social licence to operate. Robert G. Boutilier and Ian Thomson, leading experts in stakeholder management theory and practice, transform the concept of the SLO from a metaphor to a management tool. The book traces the development of new concepts and measures in the field of stakeholder engagement while following the narrative of a community struggling with a fundamental change in its identity from a declining, malnourished llama-herding village to one of the richest towns in Bolivia. This remarkable story will inspire practitioners in the field of stakeholder management; it will provide an invaluable roadmap for professionals working on land re-use projects in the energy, mining, and conservation sectors; it will make stakeholder relations concepts and techniques accessible to students through an engaging and in-depth case study; and it will open your eyes to one of the most fascinating accounts of how two different cultures collided and then came together to address different but aligned goals.

The Social License: The Story of the San Cristobal Mine

by Ian Thomson Robert Boutilier

This unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a foreign-owned private sector mining company (Minera San Cristobal - MSC) earned, lost, and regained its social licence to operate. Robert G. Boutilier and Ian Thomson, leading experts in stakeholder management theory and practice, transform the concept of the SLO from a metaphor to a management tool. The book traces the development of new concepts and measures in the field of stakeholder engagement while following the narrative of a community struggling with a fundamental change in its identity from a declining, malnourished llama-herding village to one of the richest towns in Bolivia. This remarkable story will inspire practitioners in the field of stakeholder management; it will provide an invaluable roadmap for professionals working on land re-use projects in the energy, mining, and conservation sectors; it will make stakeholder relations concepts and techniques accessible to students through an engaging and in-depth case study; and it will open your eyes to one of the most fascinating accounts of how two different cultures collided and then came together to address different but aligned goals.

The Social Lives of Networked Students: Mediated Connections

by Rajee Kanagavel

This book examines the social networks of international students, exploring the ways in which they experience social support and the role of the continuously evolving media landscape in their experiences of mobility. Drawing on survey data collected from over 250 respondents around the world, Rajee Kanagavel offers a social network analysis of transnational social formations to investigate the flow of social support through media channels, shedding light on how co-presence is no longer influenced by geographical distance. Kanagavel analyses the ways in which communication technologies are transforming the way we build and maintain relationships, and our ability to receive or give support across distance. As such, the book will be useful to scholars and students of sociology and media studies, particularly those with an interest in transnationalism, new media, social support and international student mobility.

Social Marketing and Advertising in the Age of Social Media (New Horizons in Marketing series)


Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters present original case studies and scenarios from international researchers to illustrate strategies and concepts in practice. Exploring the mechanics of social media, contributors highlight what makes a successful campaign. They evaluate the use and impact of emotions in social power, exploring the power of storytelling, whilst weighing ethical implications. The book covers important and upcoming areas of interest in the field including the rise of social media influencers, the use of memes, the functionality of social media, and the use of fear, guilt and shame in communications campaigns as well as positive emotions. This book will assist marketing academics and practitioners in the development of successful campaigns as it highlights not only what these campaigns look like, but also why they achieve success. It will also prove an excellent guide for government organisations and public policy makers interested in using social marketing for health promotion and social change.

Social Media: Potenziale, Trends, Chancen und Risiken

by Roland Gabriel Heinz-Peter Röhrs

Die Themen Digitalisierung und Social Media werden in der Gesellschaft kontrovers diskutiert. Fast jeder Mensch kommt auf seine Art und aus seinem Blickwinkel mit Social-Media-Anwendungen in Berührung. Dieses Buch gibt anhand zahlreicher Beispiele einen Überblick über die Vielfalt der Nutzungsmöglichkeiten, Potenziale, Chancen, Risiken und Gefahren. So trägt es zum kompetenten Umgang im Privat- und Berufsleben sowie zur Nutzung und Gestaltung von Social-Media-Anwendungen bei.

Social Media (Medienwissen kompakt)

by Jan-Hinrik Schmidt

Plattformen wie Facebook, Wikipedia, YouTube oder Twitter haben in den vergangenen Jahren das Internet stark verändert. Sie gelten als „soziale Medien“, weil sie großen Einfluss darauf haben, wie Menschen sich selbst und ihre Interessen im Internet präsentieren, wie sie Beziehungen pflegen, neu knüpfen und sich über relevante Themen informieren. Zugleich werfen sie eine Reihe von weit reichenden Fragen auf: Verschwindet durch soziale Medien die Privatsphäre? Machen soziale Medien jeden zum Journalisten? Bringen soziale Medien Wissen für alle? Sind die sozialen Medien partizipativ – oder überwachen und kontrollieren sie den Menschen? Diese Fragen beantwortet der Band aus kommunikationssoziologischer Sicht und gibt so einen Überblick darüber, wie soziale Medien unseren individuellen Alltag wie auch unsere Gesellschaft verändern. Für die zweite Auflage wurde der Band aktualisiert und um ein Kapitel zur Meinungsbildung in und mit sozialen Medien erweitert.

Social Media (Medienwissen kompakt)

by Jan-Hinrik Schmidt

Plattformen wie Facebook, Wikipedia, YouTube oder Twitter haben in den vergangenen Jahren das Internet stark verändert. Sie gelten als „soziale Medien“, weil sie großen Einfluss darauf haben, wie Menschen sich selbst und ihre Interessen im Internet präsentieren, wie sie Beziehungen pflegen, neu knüpfen und sich über relevante Themen informieren. Zugleich werfen sie eine Reihe von weit reichenden Fragen auf: Verschwindet durch soziale Medien die Privatsphäre? Machen soziale Medien jeden zum Journalisten? Bringen soziale Medien Wissen für alle? Sind die sozialen Medien partizipativ – oder überwachen und kontrollieren sie den Menschen? Diese Fragen beantwortet der Band aus kommunikationssoziologischer Sicht und gibt so einen Überblick darüber, wie soziale Medien unseren individuellen Alltag wie auch unsere Gesellschaft verändern.

Social Media: The Academic Library Perspective (Chandos Publishing Social Media Ser. (PDF))

by Nina Verishagen

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians

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