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Social, Political, and Economic Contexts in Public Relations: Theory and Cases (Routledge Communication Series)
by Hugh M. Culbertson Dennis W. Jeffers Donna Besser Stone Martin TerrellTwo commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Social, Political, and Economic Contexts in Public Relations: Theory and Cases (Routledge Communication Series)
by Hugh M. Culbertson Dennis W. Jeffers Donna Besser Stone Martin TerrellTwo commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Social Practice Art in Turbulent Times: The Revolution Will Be Live (Routledge Research in Art and Politics)
by Kristina Olson Eric J. SchruersThis volume is an anthology of current groundbreaking research on social practice art. Contributing scholars provide a variety of assessments of recent projects as well as earlier precedents, define approaches to art production, and provide crucial political context. The topics and art projects covered, many of which the authors have experienced firsthand, represent the work of innovative artists whose creative practice is utilized to engage audience members as active participants in effecting social and political change. Chapters are divided into four parts that cover history, specific examples, global perspectives, and critical analysis.
Social Practice Art in Turbulent Times: The Revolution Will Be Live (Routledge Research in Art and Politics)
by Eric J. Schruers Kristina OlsonThis volume is an anthology of current groundbreaking research on social practice art. Contributing scholars provide a variety of assessments of recent projects as well as earlier precedents, define approaches to art production, and provide crucial political context. The topics and art projects covered, many of which the authors have experienced firsthand, represent the work of innovative artists whose creative practice is utilized to engage audience members as active participants in effecting social and political change. Chapters are divided into four parts that cover history, specific examples, global perspectives, and critical analysis.
The Social Psychology of Communication
by D. Hook B. Franks M. BauerThis is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. Bringing together scholars of international reputation, this book provides a unique contribution to the field.
The Social Psychology of Nonverbal Communication
by Derek Chadee Aleksandra KostićThe Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
Social Robots from a Human Perspective
by Jane Vincent Sakari Taipale Bartolomeo Sapio Giuseppe Lugano Leopoldina FortunatiThis book presents a comprehensive overview of the human dimension of social robots by discussing both transnational features and national peculiarities. Addressing several issues that explore the human side of social robots, this book investigates what a social robot is and how we might come to think about social robots in the different areas of everyday life. Organized around three sections that deal with Perceptions and Attitudes to Social Robots, Human Interaction with Social Robots, and Social Robots in Everyday Life, it explores the idea that even if the challenges of robot technologies can be overcome from a technological perspective, the question remains as to what kind of machine we want to have and use in our daily lives.Lessons learned from previous widely adopted technologies, such as smartphones, indicate that robot technologies could potentially be absorbed into the everyday lives of humans in such a way that it is the human that determines the human-machine interaction. In a similar way to how today’s information and communication technologies were initially designed for professional/industrial use, but were soon commercialized for the mass market and then personalized by humans in the course of daily practice, the use of social robots is now facing the same revolution of ‘domestication.’ In the context of this transformation, which involves the profound embedding of robots in everyday life, the ‘human’ aspect of social robots will play a major part. This book sheds new light on this highly topical issue, one of the central subjects that will be taught and studied at universities worldwide and that will be discussed widely, publicly and repeatedly in the near future.
Social Sector Communication: Concepts, Strategies and Case Studies
by Jaishri JethwaneyCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Social Sector Communication: Concepts, Strategies and Case Studies
by Jaishri JethwaneyCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Social Sector Communication: Concepts, Strategies and Case Studies
by Jaishri JethwaneyCommunication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engaged in social sector communication including the government, which invests heavily into the sector.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in the development of communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate-–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Social Sector Communication: Concepts, Strategies and Case Studies
by Jaishri JethwaneyCommunication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engaged in social sector communication including the government, which invests heavily into the sector.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in the development of communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate-–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Social Skills Games and Activities for Kids With Autism
by Wendy Ashcroft Angie Delloso Anne QuinnSocial Skills Games and Activities for Kids With Autism provides complete instructions for using fun, engaging games and activities to teach social skills to children with autism spectrum disorders. The games include directions for assessing skills such as asking for toys, getting the attention of others, reading nonverbal gestures, understanding perspectives, and cooperating to solve problems. Using the principles of Applied Behavior Analysis, the book takes teachers through motivating, prompting, shaping, modeling, and reinforcing social skills while playing the games and helping students learn to participate in other activities such as demonstrating the social skill in role plays and the natural environment. Perfect for teachers struggling to help their students with autism learn to interact socially with their peers, these games are sure to become a much-loved part of students' daily routines.
Social Skills Games and Activities for Kids With Autism
by Wendy Ashcroft Angie Delloso Anne QuinnSocial Skills Games and Activities for Kids With Autism provides complete instructions for using fun, engaging games and activities to teach social skills to children with autism spectrum disorders. The games include directions for assessing skills such as asking for toys, getting the attention of others, reading nonverbal gestures, understanding perspectives, and cooperating to solve problems. Using the principles of Applied Behavior Analysis, the book takes teachers through motivating, prompting, shaping, modeling, and reinforcing social skills while playing the games and helping students learn to participate in other activities such as demonstrating the social skill in role plays and the natural environment. Perfect for teachers struggling to help their students with autism learn to interact socially with their peers, these games are sure to become a much-loved part of students' daily routines.
Social Software: Formen der Kooperation in computerbasierten Netzwerken
by Christian Stegbauer Michael JäckelMit Social Software bezeichnet man computernetzwerkgestützte Systeme zur Zusammenarbeit von Teilnehmern. Der Begriff bezieht sich vor allem auf neuere Anwendungen wie Wikis, Weblogs, gemeinsame Fotosammlungen, kollaborativ erstellte Verschlagwortungsseiten und Instant Messaging. In der Regel gilt, dass die Nutzer die jeweiligen Inhalte selbst erstellen und dadurch auch ein Gefühl von Gemeinschaft entsteht bzw. unterstützt wird. In der Einführung wird ein Überblick über Social Software-Anwendungen gegeben. Dabei werden auch die Herausforderungen für die Medien- und Kommunikationsforschung thematisiert. In den Beiträgen werden Themen behandelt wie die Erstellung von Open Source Software und die Auswirkungen von Weblogs, Wikis, Gesundheitsforen, Online Rollenspielen, Instant Messaging und Social Software in der Organisationskommunikation.
A Social Strategy: How We Profit from Social Media
by Mikolaj Jan PiskorskiAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
A Social Strategy: How We Profit from Social Media (PDF)
by Mikolaj Jan PiskorskiAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Social Survival: A Manual For Those With Autism And Other Logical Thinkers
by Amy EleftheriadesSocial Survival is a practical manual outlining what it means to be a logical thinker and how logical thinkers can make sense of the social world. Relevant for young logical thinkers including those with high-functioning autism and Asperger’s syndrome, this book clearly outlines how social confusion might arise and how this can be overcome. Written in a clear and unpatronising style, the book considers a range of different social scenarios and breaks these down into manageable components with helpful activities to be completed by the young person. Chapters discuss the nature and benefits of logical thinking, nuances of language and communication in social situtations, and the intricacies of social etiquette and peer interaction. Features include: appealing visual resources; practical activities around social situations that are relevant to young people; blank templates which can be photocopied and are available for download online; guidance for family members on how to encourage ongoing communication; an action plan which can be personalised for different scenarios. Social Survival will be essential reading for health, social care and education professionals and parents working with those who have high functioning autism or Asperger’s syndrome or those who are logical thinkers who do not have a diagnosis. In addition, this book can be used independently by the young person themselves.
Social Survival: A Manual for those with Autism and Other Logical Thinkers
by Amy EleftheriadesSocial Survival is a practical manual outlining what it means to be a logical thinker and how logical thinkers can make sense of the social world. Relevant for young logical thinkers including those with high-functioning autism and Asperger’s syndrome, this book clearly outlines how social confusion might arise and how this can be overcome. Written in a clear and unpatronising style, the book considers a range of different social scenarios and breaks these down into manageable components with helpful activities to be completed by the young person. Chapters discuss the nature and benefits of logical thinking, nuances of language and communication in social situtations, and the intricacies of social etiquette and peer interaction. Features include: appealing visual resources; practical activities around social situations that are relevant to young people; blank templates which can be photocopied and are available for download online; guidance for family members on how to encourage ongoing communication; an action plan which can be personalised for different scenarios. Social Survival will be essential reading for health, social care and education professionals and parents working with those who have high functioning autism or Asperger’s syndrome or those who are logical thinkers who do not have a diagnosis. In addition, this book can be used independently by the young person themselves.
Social Value in Construction
by Ani Raiden Martin Loosemore Andrew King Chris GorseWhile the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social value, rather than simply economic value. Despite this growing recognition, literature and professional guidance on the subject is hard to find. This is the first book looking at social value in construction and it sets the agenda by asking and answering important questions like: How is the construction industry developing and supporting social enterprise and social value and for who? How and when is the industry recording and measuring social value and its effect? Which organisations are doing things well and what can we learn from their experiences? What can industry players do together to consolidate efforts and drive improvements? What are the key challenges in the field and what does the future look like? Drawing on a variety of professional and academic experiences and disciplines, the authors present global perspectives and lay the foundations for creating social value in the construction industry. This timely book makes use of real-life case studies and examples of best practice to demonstrate how innovative companies can utilise contemporary research to create social value through their projects. It is time the construction industry viewed community involvement and corporate social responsibility as an opportunity rather than a risk, and this is the book that shows the industry how. This is essential reading for all professionals in the construction, engineering, architecture and built environment sector. In particular, project managers, clients, contract managers, quantity surveyors, CSR and HR personnel will gain a lot from reading this book.
Social Value in Construction
by Ani Raiden Martin Loosemore Andrew King Chris GorseWhile the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social value, rather than simply economic value. Despite this growing recognition, literature and professional guidance on the subject is hard to find. This is the first book looking at social value in construction and it sets the agenda by asking and answering important questions like: How is the construction industry developing and supporting social enterprise and social value and for who? How and when is the industry recording and measuring social value and its effect? Which organisations are doing things well and what can we learn from their experiences? What can industry players do together to consolidate efforts and drive improvements? What are the key challenges in the field and what does the future look like? Drawing on a variety of professional and academic experiences and disciplines, the authors present global perspectives and lay the foundations for creating social value in the construction industry. This timely book makes use of real-life case studies and examples of best practice to demonstrate how innovative companies can utilise contemporary research to create social value through their projects. It is time the construction industry viewed community involvement and corporate social responsibility as an opportunity rather than a risk, and this is the book that shows the industry how. This is essential reading for all professionals in the construction, engineering, architecture and built environment sector. In particular, project managers, clients, contract managers, quantity surveyors, CSR and HR personnel will gain a lot from reading this book.
Social Video Content Delivery (SpringerBriefs in Electrical and Computer Engineering)
by Zhi Wang Jiangchuan Liu Wenwu ZhuThis brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.
Social Work Methods and Skills: The Essential Foundations of Practice
by Karen HealyThis brilliantly systematic and comprehensive textbook provides an integrated approach to social work theory, methods and skills as the bedrock of all social work practice. Recognizing social work as a diverse activity that is rooted in common foundations, it explains how practice both shapes and is shaped by professional purpose. The text also explores the diverse range of social work practice methods available and aims to equip the reader with a foundation in the history and application of these varied approaches. Offering a step-by-step discussion that will empower readers to critically develop and refine their professional toolkit for purposeful and innovative intervention, this original rationale is an essential resource for any social work student or practitioner looking to build, or consolidate, their understanding of the range of methods and skills available for effective professional practice.
Social Work Methods and Skills: The Essential Foundations of Practice
by Karen HealyThis brilliantly systematic and comprehensive textbook provides an integrated approach to social work theory, methods and skills as the bedrock of all social work practice. Recognizing social work as a diverse activity that is rooted in common foundations, it explains how practice both shapes and is shaped by professional purpose. The text also explores the diverse range of social work practice methods available and aims to equip the reader with a foundation in the history and application of these varied approaches.Offering a step-by-step discussion that will empower readers to critically develop and refine their professional toolkit for purposeful and innovative intervention, this original rationale is an essential resource for any social work student or practitioner looking to build, or consolidate, their understanding of the range of methods and skills available for effective professional practice.
Sociale vaardigheden op de OK (Operatieve zorg en technieken)
by Marga Hop Irene Muller-SchoofDit leerboek geeft aankomende operatieassistenten en anesthesiemedewerkers inzicht in de sociale vaardigheden die zij nodig hebben voor het werk op de OK. Die vaardigheden variëren van vergaderen en overleggen tot plannen, organiseren en gesprekken voeren. Het boek sluit aan bij de opbouw van het vak sociale vaardigheden en is onderdeel van de reeks Operatieve Zorg & Technieken, die speciaal ontwikkeld werd voor de opleiding tot operatieassistent.Sociale vaardigheden op de OK bestaat uit vijf delen. Die bespreken achtereenvolgens de thema’s persoonlijk functioneren, samenwerken, organiseren, veranderingsprocessen en gespreksvoering met patiënten. Dat laatste deel is nieuw in deze derde druk. Het is opgenomen vanwege de toename van het aantal poliklinische operatiekamers en zelfstandige behandelcentra. Ook onderwerpen als het omgaan met culturele verschillen zijn nieuw, net als verschillende technieken, zoals feedforward. De leerstof wordt verhelderd door uitgebreide casuïstiek en veel opdrachten.
The “Socialist Transformation” of Memory: Reversing Chinese History through “Pernicious-Vestiges” Media Discourse (China Perspectives)
by Yusi Liu Ye MaThrough discourse analysis and historical comparison of "Pernicious Vestiges" (Yí Dú/遗毒) narrative in the news text of People’s Daily, this book is devoted to revealing its primary metaphors and political functions in China. "Pernicious Vestiges" (Yí Dú/遗毒) is one of the most frequently used words in contemporary Chinese historical narration, as well as a constantly changing rhetorical direction in new China's media discourse, whose function is to remold memory. Over the past 76 years, the "Pernicious Vestiges" narrative continuously constructed by People’s Daily, the official newspaper of the CPC Central Committee, reflects the views of China’s political elite and represents the ruling party's evaluation and re-evaluation of historical events. The findings of this book challenge the myth that memory is naturally superior to forgetting, reflect on the ethics of memory in "Pernicious Vestiges" narratives and the erasure of their own justice, and suggest that the critical space compressed by "Pernicious Vestiges" narratives should be returned to restore the order of memory and historical reflection. This book will be an excellent read for students and scholars of Chinese studies, media studies, and those who are interested in political communication and collective memory in general.