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Theorien der Public Relations: Grundlagen und Perspektiven der PR-Forschung

by Ulrike Röttger

Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beiträge und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansätzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden.

Theorien des Journalismus: Ein diskursives Handbuch

by Martin Löffelholz

Gerade in der Informationsgesellschaft besitzt der Journalismus erhebliche Relevanz. Vor diesem Hintergrund hat sich die Journalismustheorie in den letzten Jahren stark verändert: Die theoretische Diskussion ist facettenreicher, differenzierter - und unüberschaubarer - geworden. Das Handbuch "Theorien des Journalismus" liefert eine verständliche Orientierung über die Grundlagen, Entwicklungsstränge, Konzepte und Problemfelder der Journalismustheorie. Zusätzlich zu den mehr als 20 Originalbeiträgen enthält das Handbuch Auszüge aus "klassischen" früheren Veröffentlichungen zur Journalismustheorie.

Theorien des Journalismus: Ein diskursives Handbuch

by Martin Löffelholz

Seit dem Erscheinen im Jahr 2000 ermöglicht das Handbuch "Theorien des Journalismus" einen systematischen Überblick über die Theoriebestände zum Journalismus. Mit Beiträgen von mehr als 20 Fachwissenschaftlerinnen und Fachwissenschaftlern liefert das Studienbuch eine verständliche Orientierung über die Grundlagen, Entwicklungsstränge, Konzepte und Problemfelder der Journalismustheorie.

Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen (FOM-Edition)

by Jan Lies

Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und führt zur system-funktionalistischen Synthese. Dieses Buch richtet sich an Dozierende und Studierende (Bachelor und Master) der Kommunikationswissenschaften und des Marketings.

Theorien und Methoden in den Sozialwissenschaften

by Stein Ugelvik Larsen Ekkart Zimmermann

Der international erfolgreiche Band bietet einen fundierten Überblick über Theorien und Methoden der Sozialwissenschaften. Vorgestellt werden u.a. der hermeneutische Zirkel, die sich selbst erfüllende Prophezeiung, die "Unsichtbare Hand" von Adam Smith und die Selbstmord-Hypothese von Durkheim.

Theories and Methods of Writing Center Studies: A Practical Guide

by Jo Mackiewicz Rebecca Babcock

This collection helps students and researchers understand the foundations of writing center studies in order to make sound decisions about the types of methods and theoretical lenses that will help them formulate and answer their research questions. In the collection, accomplished writing center researchers discuss the theories and methods that have enabled their work, providing readers with a useful and accessible guide to developing research projects that interest them and make a positive contribution. It introduces an array of theories, including genre theory, second-language acquisition theory, transfer theory, and disability theory, and guides novice and experienced researchers through the finer points of methods such as ethnography, corpus analysis, and mixed-methods research. Ideal for courses on writing center studies and pedagogy, it is essential reading for researchers and administrators in writing centers and writing across the curriculum or writing in the disciplines programs.

Theories and Methods of Writing Center Studies: A Practical Guide

by Jo Mackiewicz Rebecca Babcock

This collection helps students and researchers understand the foundations of writing center studies in order to make sound decisions about the types of methods and theoretical lenses that will help them formulate and answer their research questions. In the collection, accomplished writing center researchers discuss the theories and methods that have enabled their work, providing readers with a useful and accessible guide to developing research projects that interest them and make a positive contribution. It introduces an array of theories, including genre theory, second-language acquisition theory, transfer theory, and disability theory, and guides novice and experienced researchers through the finer points of methods such as ethnography, corpus analysis, and mixed-methods research. Ideal for courses on writing center studies and pedagogy, it is essential reading for researchers and administrators in writing centers and writing across the curriculum or writing in the disciplines programs.

Theories of Communication Networks

by Noshir Contractor Peter R. Monge

To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the multiple levels out of which most networks are comprised. Third, network analysis has employed very little the insights from contemporary complex systems analysis and computer simulations. Foruth, it typically uses descriptive rather than inferential statistics, thus robbing it of the ability to make claims about the larger universe of networks. Finally, almost all the research is static and cross-sectional rather than dynamic. Theories of Communication Networks presents solutions to all five problems. The authors develop a multitheoretical model that relates different social science theories with different network properties. This model is multilevel, providing a network decomposition that applies the various social theories to all network levels: individuals, dyads, triples, groups, and the entire network. The book then establishes a model from the perspective of complex adaptive systems and demonstrates how to use Blanche, an agent-based network computer simulation environment, to generate and test network theories and hypotheses. It presents recent developments in network statistical analysis, the p* family, which provides a basis for valid multilevel statistical inferences regarding networks. Finally, it shows how to relate communication networks to other networks, thus providing the basis in conjunction with computer simulations to study the emergence of dynamic organizational networks.

Theories of Communication Networks

by Peter R. Monge Noshir Contractor

To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the multiple levels out of which most networks are comprised. Third, network analysis has employed very little the insights from contemporary complex systems analysis and computer simulations. Foruth, it typically uses descriptive rather than inferential statistics, thus robbing it of the ability to make claims about the larger universe of networks. Finally, almost all the research is static and cross-sectional rather than dynamic. Theories of Communication Networks presents solutions to all five problems. The authors develop a multitheoretical model that relates different social science theories with different network properties. This model is multilevel, providing a network decomposition that applies the various social theories to all network levels: individuals, dyads, triples, groups, and the entire network. The book then establishes a model from the perspective of complex adaptive systems and demonstrates how to use Blanche, an agent-based network computer simulation environment, to generate and test network theories and hypotheses. It presents recent developments in network statistical analysis, the p* family, which provides a basis for valid multilevel statistical inferences regarding networks. Finally, it shows how to relate communication networks to other networks, thus providing the basis in conjunction with computer simulations to study the emergence of dynamic organizational networks.

Theories of Translation: An Anthology of Essays from Dryden to Derrida

by John Biguenet Rainer Schulte

Spanning the centuries, from the seventeenth to the twentieth, and ranging across cultures, from England to Mexico, this collection gathers together important statements on the function and feasibility of literary translation. The essays provide an overview of the historical evolution in thinking about translation and offer strong individual opinions by prominent contemporary theorists. Most of the twenty-one pieces appear in translation, some here in English for the first time and many difficult to find elsewhere. Selections include writings by Scheiermacher, Nietzsche, Ortega, Benjamin, Pound, Jakobson, Paz, Riffaterre, Derrida, and others. A fine companion to The Craft of Translation, this volume will be a valuable resource for all those who translate, those who teach translation theory and practice, and those interested in questions of language philosophy and literary theory.

Theories of Translation: An Anthology of Essays from Dryden to Derrida

by Rainer Schulte and John Biguenet

Spanning the centuries, from the seventeenth to the twentieth, and ranging across cultures, from England to Mexico, this collection gathers together important statements on the function and feasibility of literary translation. The essays provide an overview of the historical evolution in thinking about translation and offer strong individual opinions by prominent contemporary theorists. Most of the twenty-one pieces appear in translation, some here in English for the first time and many difficult to find elsewhere. Selections include writings by Scheiermacher, Nietzsche, Ortega, Benjamin, Pound, Jakobson, Paz, Riffaterre, Derrida, and others. A fine companion to The Craft of Translation, this volume will be a valuable resource for all those who translate, those who teach translation theory and practice, and those interested in questions of language philosophy and literary theory.

Theories of Translation: An Anthology of Essays from Dryden to Derrida

by Rainer Schulte and John Biguenet

Spanning the centuries, from the seventeenth to the twentieth, and ranging across cultures, from England to Mexico, this collection gathers together important statements on the function and feasibility of literary translation. The essays provide an overview of the historical evolution in thinking about translation and offer strong individual opinions by prominent contemporary theorists. Most of the twenty-one pieces appear in translation, some here in English for the first time and many difficult to find elsewhere. Selections include writings by Scheiermacher, Nietzsche, Ortega, Benjamin, Pound, Jakobson, Paz, Riffaterre, Derrida, and others. A fine companion to The Craft of Translation, this volume will be a valuable resource for all those who translate, those who teach translation theory and practice, and those interested in questions of language philosophy and literary theory.

Theories of Translation (Palgrave Studies in Translating and Interpreting)

by J. Williams

Presents the most important theories in Translation Studies that have emerged over the last 50 years. Particularly innovative is the inclusion of theories from outside North America and Europe, theoretical perspectives on recent technological developments and a consideration of the nature of theory in the field.

Theories of Translation: An Anthology of Essays from Dryden to Derrida


Spanning the centuries, from the seventeenth to the twentieth, and ranging across cultures, from England to Mexico, this collection gathers together important statements on the function and feasibility of literary translation. The essays provide an overview of the historical evolution in thinking about translation and offer strong individual opinions by prominent contemporary theorists. Most of the twenty-one pieces appear in translation, some here in English for the first time and many difficult to find elsewhere. Selections include writings by Scheiermacher, Nietzsche, Ortega, Benjamin, Pound, Jakobson, Paz, Riffaterre, Derrida, and others. A fine companion to The Craft of Translation, this volume will be a valuable resource for all those who translate, those who teach translation theory and practice, and those interested in questions of language philosophy and literary theory.

Theorieübersetzungsgeschichte: Deutsch-französischer und transatlantischer Theorietransfer im 20. Jahrhundert (Globalisierte Literaturen. Theorie und Geschichte transnationaler Buchkultur / Globalized Literatures. Theory and History of Transnational Book Culture #2)

by Wolfgang Hottner

Im Zuge der Historisierung von Theorie ist die Rolle von Übersetzungen sowie die vermittelnde Rolle der Übersetzer*innen bisher nur am Rande berücksichtigt worden. Doch für die Rezeption, Internationalisierung und Kanonisierung von Theorie spielen diese eine entscheidende Rolle, weshalb sich dieser Band der Geschichte der Theorie in Hinblick auf ihre Übersetzungen nähert. Die Brisanz, die Theorie in Deutschland, Frankreich und den USA von Anfang der 1960er bis Ende der 1990er Jahre entfalten konnte, verdankt sich nicht nur der Mobilität ihrer Protagonist*innen, sondern auch der Verfügbarkeit von Übersetzungen, in denen Theorie von einer Sprache in die andere übergeht, dabei ‚anschlussfähig‘ wird. Theorieübersetzungsgeschichte rückt die Arbeit von Übersetzer*innen in den Blick, die wechselseitige Beziehung von Übersetzungstheorie und poststrukturalistisch-dekonstruktivem Denken sowie ein spezifisches Verständnis von Übersetzung, das mit dem Anspruch verbunden ist, im Verlauf gegenwärtiger Debatten zu intervenieren.

Theorising Culture: A Chinese Perspective (Palgrave Studies in Teaching and Learning Chinese)

by Jinghe Han

This book seeks for an alternative perspective in analysing cultural phenomena to supplement the norm of Western dominant theorising and conceptualisation. It engages notions and concepts of culture developed by Chinese cultural theorists when addressing Chinese teachers’ cross-cultural experiences in Australian school settings. This alternative approach acknowledges the fact that the generation and development of cultural theories is contextually based. Through the reciprocated theory-data examination, it enables the arguments: Chinese culture is rooted in its written language (hanzi) which makes culture inseparable from language teaching; the core of the culture is linked back to, streamlined with and continues from China’s elongated history; this core has been consistently influential on these teachers’ practices and the observable cultural shift in them could be non-genuine mimicry for survival. Document analysis witnesses the current political push for the culture’s stability and continuity through the national education system across sectors. This book provides background information for teachers with cultural backgrounds different from their students’, and draws on a bank of practice-based evidence to suggest ways to enhance teacher-student relationships in cross-cultural settings.

Theorising Media and Conflict (Anthropology of Media #10)

by Birgit Bräuchler Philipp Budka

Theorising Media and Conflict brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship. Practitioners, policymakers, students and scholars who wish to understand the lived realities and dynamics of contemporary conflicts will find this book invaluable.

Theorising Media and Conflict (Anthropology of Media #10)

by Philipp Budka Birgit Bräuchler

Theorising Media and Conflict brings together anthropologists as well as media and communication scholars to collectively address the elusive and complex relationship between media and conflict. Through epistemological and methodological reflections and the analyses of various case studies from around the globe, this volume provides evidence for the co-constitutiveness of media and conflict and contributes to their consolidation as a distinct area of scholarship. Practitioners, policymakers, students and scholars who wish to understand the lived realities and dynamics of contemporary conflicts will find this book invaluable.

Theorizing Communication: A History

by Dan Schiller

This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalism and the burgeoning American wireline communications industry, to contemporary information theory and poststructuralist accounts of communicative activity. Schiller identifies a problematic split between manual and intellectual labor that outlasts each of the field's major conceptual departures, and from this vital perspective builds a rigorous critical survey of work aiming to understand the nexus of media, ideology, and information in a society. Looking closely at the thought of John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, Daniel Bell, and others, Schiller carefully maps the transformation of ideas about communication and culture as issues of corporate power, mass persuasion, cultural imperialism, and information expansion succeed one another in prominence. Bringing his analysis of communication theory into the present, Schiller concludes by limning a unitary model of society's cultural/informational production, one that broadens the concept of "labor" to include all forms of human self-activity. Powerful, challenging, and original, Theorizing Communication: A History offers a brilliantly constructed overview of the history of communication study, and will interest scholars working in the field as well as those working in critical theory, cultural studies, and twentieth-century intellectual history.

Theorizing Criminality and Policing in the Digital Media Age (Studies in Media and Communications #20)

by Julie B. Wiest

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS),this volume in Emerald Studies in Media and Communications features social science research on criminality, policing, and mass media in the digital age. Chapters offer empirically supported studies that expand on knowledge about new possibilities for crime and policing, representations of criminality via digital media, and methodological considerations for contemporary studies of crime and media. Criminality, policing, and mass media are enduring topics in studies of the social world, and scholarly advances in these areas are particularly pertinent in times of social and cultural change. The digital revolution that began in post-industrial societies has affected, to varying extents, most nations in the world, introducing new opportunities for crime commission and law enforcement, transforming social structures and organization, and altering norms and practices of social interaction. Each chapter offers empirically supported insights into the new and evolving landscape of criminality and policing. Scholars address emerging patterns and practices such as technologically mediated intimate partner violence, digitally altered pornography and its consequences, and algorithm-supported methods of policing; representations of criminals and law enforcement in international news and entertainment media; and research methods for studying crime and media in a changing world.

Theorizing Criminality and Policing in the Digital Media Age (Studies in Media and Communications #20)

by Julie B. Wiest

Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS),this volume in Emerald Studies in Media and Communications features social science research on criminality, policing, and mass media in the digital age. Chapters offer empirically supported studies that expand on knowledge about new possibilities for crime and policing, representations of criminality via digital media, and methodological considerations for contemporary studies of crime and media. Criminality, policing, and mass media are enduring topics in studies of the social world, and scholarly advances in these areas are particularly pertinent in times of social and cultural change. The digital revolution that began in post-industrial societies has affected, to varying extents, most nations in the world, introducing new opportunities for crime commission and law enforcement, transforming social structures and organization, and altering norms and practices of social interaction. Each chapter offers empirically supported insights into the new and evolving landscape of criminality and policing. Scholars address emerging patterns and practices such as technologically mediated intimate partner violence, digitally altered pornography and its consequences, and algorithm-supported methods of policing; representations of criminals and law enforcement in international news and entertainment media; and research methods for studying crime and media in a changing world.

Theorizing Crisis Communication (Foundations of Communication Theory Series)

by Matthew W. Seeger Timothy L. Sellnow

Explore the major theories within crisis communication, fully revised and updated Theorizing Crisis Communication provides a comprehensive and state-of-the-art review of both current and emerging theoretical frameworks designed to explain the development, management, and consequences of natural and human-caused crises. A critique of the many theoretical approaches of crisis communication, this volume provides readers with an in-depth understanding of the management, response, resolution, and significance of failures in corporate responsibility, as well as destructive global events such as pandemics, earthquakes, hurricanes, tsunamis, chemical spills, and terrorist attacks. This second edition contains new theories from related subfields and updated examples, references, and case examples. New chapters discuss metatheoretical considerations and theoretical advancements in the study of social media. Throughout the text, the authors highlight similarities, patterns, and relationships across different crisis types and offer insight into the application of theory in the real world. Integrating work from organizational studies, social sciences, public relations, and public health, this book: Covers a broad range of crisis communication theories, including those relevant to emergency response, risk management, ethics, resilience and crisis warning, development, and outcomes Presents theoretical frameworks based on research disciplines including sociology, psychology, applied anthropology, and criminal justice Provides clear and compelling examples of application of theory in contexts such as rhetoric, mass communication, social media, and warning systems Offers a systematic and accessible presentation of topics by explaining each theory, describing its applications, and discussing its advantages and drawbacks Theorizing Crisis Communication, Second Edition, is the perfect textbook for advanced undergraduate and graduate students of crisis and risk communication, and an importance reference for scholars, researchers, and practitioners in fields including crisis communication, emergency management, disaster studies, sociology, psychology, and anthropology.

Theorizing Crisis Communication (Foundations of Communication Theory Series #4)

by Timothy L. Sellnow Matthew W. Seeger

Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events

Theorizing Crisis Communication (Foundations of Communication Theory Series #5)

by Timothy L. Sellnow Matthew W. Seeger

Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events

Theorizing Crisis Communication (Foundations of Communication Theory Series)

by Timothy L. Sellnow Matthew W. Seeger

Explore the major theories within crisis communication, fully revised and updated Theorizing Crisis Communication provides a comprehensive and state-of-the-art review of both current and emerging theoretical frameworks designed to explain the development, management, and consequences of natural and human-caused crises. A critique of the many theoretical approaches of crisis communication, this volume provides readers with an in-depth understanding of the management, response, resolution, and significance of failures in corporate responsibility, as well as destructive global events such as pandemics, earthquakes, hurricanes, tsunamis, chemical spills, and terrorist attacks. This second edition contains new theories from related subfields and updated examples, references, and case examples. New chapters discuss metatheoretical considerations and theoretical advancements in the study of social media. Throughout the text, the authors highlight similarities, patterns, and relationships across different crisis types and offer insight into the application of theory in the real world. Integrating work from organizational studies, social sciences, public relations, and public health, this book: Covers a broad range of crisis communication theories, including those relevant to emergency response, risk management, ethics, resilience and crisis warning, development, and outcomes Presents theoretical frameworks based on research disciplines including sociology, psychology, applied anthropology, and criminal justice Provides clear and compelling examples of application of theory in contexts such as rhetoric, mass communication, social media, and warning systems Offers a systematic and accessible presentation of topics by explaining each theory, describing its applications, and discussing its advantages and drawbacks Theorizing Crisis Communication, Second Edition, is the perfect textbook for advanced undergraduate and graduate students of crisis and risk communication, and an importance reference for scholars, researchers, and practitioners in fields including crisis communication, emergency management, disaster studies, sociology, psychology, and anthropology.

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