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An Ugly Truth: Inside Facebook's Battle for Domination

by Sheera Frenkel Cecilia Kang

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook's fall from grace. Once one of Silicon Valley's greatest success stories, for the past five years, Facebook has been under constant fire, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, allowing the spread of fake news, and the amplification of dangerous, polarising hate speech. Critics framed the narrative as the irreconcilable conflict between the platform's lofty mission to advance society by bringing people together while also profiting off of them. The company, many said, had simply lost its way. But the truth is far more complex. Drawing on their unrivalled sources, Frenkel and Kang take readers inside the complex court politics, alliances and rivalries within the company, its growing political influence as well as its skirmishes with privacy groups and the FTC, to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how the platform was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Each has stood by as their technology is co-opted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

Ugly (younger readers): Younger Readers

by Robert Hoge

A beaut story about one very ugly kid.Robert Hoge was born with a tumour in the middle of his face, and legs that weren't much use. There wasn't another baby like him in the whole of Australia, let alone Brisbane. But the rest of his life wasn't so unusual: he had a mum and a dad, brothers and sisters, friends at school and in his street. He had childhood scrapes and days at the beach; fights with his family and trouble with his teachers.He had doctors, too: lots of doctors who, when he was still very young, removed that tumour from his face and operated on his legs, then stitched him back together. He still looked different, though. He still looked ... ugly.UGLY is the true story of how an extraordinary boy grew up to have an ordinary life, and how that became his greatest achievement of all.

Ukraine 22: Ukrainian Writers Respond to War

by Mark Andryczyk

'The extraordinary writers in this volume articulate the taste, the terror, and the dialect of war; they command their powers of description to face a shameless empire intent on annihilating them' Ellena SavageA selection of Ukraine's leading writers convey the reality of life within Ukraine during the first year of the invasionOn 24 February 2022, the lives of Ukrainians were devastatingly altered. Since that day, many of Ukraine's writers have attempted to fathom what is happening to them and to their country. This anthology brings together writing from inside Ukraine, by Ukrainians, available in English for the first time. Here they document everyday life, ponder the role of culture amid conflict, denounce Russian imperialism and revisit their relations with the world, especially Europe and its ideals, as they try to comprehend the horrors of war.From tearing-downs of Russia's use of culture as justification of the war to moving descriptions of nights spent sheltering in corridors, poignant snatched moments with a husband on his single night away from the army, to descriptions of the eerie weather in the months leading up to the invasion, as if nature was trying to warn Ukraine, these essays reveal the texture, rawness and reality of life in Ukraine under war as never before.

The Ultimate Business Communication Book: Communicate Better at Work, Master Business Writing, Perfect your Presentations

by David Cotton Martin Manser Matt Avery Di McLanachan

If you want to be the best, you have to have the right skillset.From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in business communication.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability (Ultimate Series)

by Martin John Yate

<p>Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. <p>From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression. <p>About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.</p>

Ultimate Cover Letters: Master the Art of Writing the Perfect Cover Letter to Boost Your Employability (Ultimate Series)

by Martin John Yate

Does your cover letter have the X factor? How can you make sure that it communicates what employers really want? Ultimate Cover Letters, from best-selling author and careers expert Martin John Yate, describes how to write the very best cover letters, helping you to open doors to job interviews and offers of employment, and outshine all other candidates. From the very popular Ultimate series, the book offers sound advice on assembling letters and how to use key 'power phrases' to get results, as well as over 100 sample letters to cover a variety of situations. These include e-mail responses to online applications, speculative letters, letters to answer advertised vacancies, follow-up letters, networking letters and even acceptance and resignation letters. Now including a chapter on how to develop your professional image and integrate it into your job search letter, Ultimate Cover Letters 5th edition covers all aspects of this crucial part of the job-hunting process in an engaging and approachable way, ensuring you put every chance of success by your side. Ultimate Cover Letters will help you make the perfect first impression.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Ultimate CV: Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job (Ultimate Series)

by Martin John Yate

Does your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter's attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers. Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want. Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Ultimate CV: Master the Art of Creating a Winning CV with Over 100 Samples to Help You Get the Job (Ultimate Series)

by Martin John Yate

Does your CV have the X factor? Do you want your CV to impress potential employers and show them exactly what they want? Ultimate CV, now in its 5th edition and part of the successful Ultimate series, provides you with the key guidance you need to create an irresistible CV that will grab any recruiter's attention. This book will help you to stand out from other candidates, open doors to job interviews and maximize the potential for job offers. Careers and CV guru Martin John Yate shows you how to position plain facts into a powerful sales pitch that will get you the job you want. Ultimate CV covers every aspect of this crucial part of the job-hunting process. It contains hundreds of sample CVs, tailored to specific jobs and industries, that you can use and personalize for your own applications. Alongside insightful advice on hunting for jobs, this indispensable book will give you all the guidance you need to create a distinctive, professional CV so you can get that dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents

by Julian Maynard-Smith

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.

Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents

by Julian Maynard-Smith

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.

The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

by Samir Parikh

A one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.

The Ultimate Guide to Storytelling in Business: A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact

by Samir Parikh

A one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.

The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales

by Daniel Disney

Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales

by Daniel Disney

Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

by Daniel Disney

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

by Daniel Disney

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

The Ultimate Negotiation Book: Discover What Top Negotiators Do; Master Persuasion and Influence; Build Rapport with NLP

by Peter Fleming Mo Shapiro Di McLanachan

If you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

The Ultimate Personal Success Book: Make an Impact, Be More Assertive, Boost your Memory

by Dena Michelli Alison Straw Christine Harvey Jonathan Hancock

If you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers (Ultimate Series)

by Jay Surti

Does the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. Business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. The ability to deliver outstanding presentations is a lifelong skill that remains relevant throughout an entire career and can boost employability and progression. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Ultimate Presentations: Master the Art of Giving Fantastic Presentations and Wowing Employers (Ultimate Series)

by Jay Surti

Does the thought of delivering a presentation fill you with dread? Do you want to learn how to give a fantastic presentation and impress an audience? Ultimate Presentations covers every aspect of this essential business skill: how to prepare, how to structure a great presentation, using technology and visual aids, communicating a strong message, tailoring your presentation to your audience, highlighting your personal skills through your presentation, time management and dealing with Q and As. Business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. The ability to deliver outstanding presentations is a lifelong skill that remains relevant throughout an entire career and can boost employability and progression. From the best-selling Ultimate series, Ultimate Presentations is your one-stop guide to acing that presentation and wowing an employer.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Ultimate Presentations: Master Interviews and Presentations to Land Your Dream Job (Ultimate Series)

by Jay Surti

Presentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.

Ultimate Presentations: Master Interviews and Presentations to Land Your Dream Job (Ultimate Series)

by Jay Surti

Presentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.

Ultra-high Frequency Linear Fiber Optic Systems (Springer Series in Optical Sciences #159)

by Kam Y. Lau

This book provides an in-depth treatment of both linear fiber-optic systems and their key enabling devices. It presents a concise but rigorous treatment of the theory and practice of analog (linear) fiber-optics links and systems that constitute the foundation of Hybrid Fiber Coax infrastructure in present-day CATV distribution and cable modem Internet access. Emerging applications in remote fiber-optic feed for free-space millimeter wave enterprise campus networks are also described. Issues such as dispersion and interferometric noise are treated quantitatively, and means for mitigating them are explained. This broad but concise text will thus be invaluable not only to students of fiber-optics communication but also to practicing engineers. To the second edition of this book important new aspects of linear fiber-optic transmission technologies are added, such as high level system architectural issues, algorithms for deriving the optimal frequency assignment, directly modulated or externally modulated laser transmitters and the use of Erbium-doped fiber amplifier (EDFA) in linear fiber optic systems. Significant examples of field deployed military systems enabled by linear fiber optic links are described in an appendix.

Ultra-Low Energy Wireless Sensor Networks in Practice: Theory, Realization and Deployment

by Mauri Kuorilehto Mikko Kohvakka Jukka Suhonen Panu Hämäläinen Marko Hännikäinen Timo D. Hamalainen

Finally a book on Wireless Sensor Networks that covers real world applications and contains practical advice! Kuorilehto et al. have written the first practical guide to wireless sensor networks. The authors draw on their experience in the development and field-testing of autonomous wireless sensor networks (WSNs) to offer a comprehensive reference on fundamentals, practical matters, limitations and solutions of this fast moving research area. Ultra Low Energy Wireless Sensor Networks in Practice: Explains the essential problems and issues in real wireless sensor networks, and analyzes the most promising solutions. Provides a comprehensive guide to applications, functionality, protocols, and algorithms for WSNs. Offers practical experiences from new applications and their field-testing, including several deployed networks. Includes simulations and physical measurements for energy consumption, bit rate, latency, memory, and lifetime. Covers embedded resource-limited operating systems, middleware and application software. Ultra Low Energy Wireless Sensor Networks in Practice will prove essential reading for Research Scientists, advanced students in Networking, Electrical Engineering and Computer Science as well as Product Managers and Design Engineers.

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