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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
by Keith KelsenImplement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Unlicensed Mobile Access Technology: Protocols, Architectures, Security, Standards and Applications
by Laurence T. Yang Yan Zhang Jianhua MaThe goal of Unlicensed Mobile Access (UMA) is to provide seamless access to GSM and GPRS mobile service networks via unlicensed spectrum technologies, including Bluetooth, WiMAX, and Wi-Fi. Expanding on the level of knowledge in this growing field, Unlicensed Mobile Access Technology: Protocols, Architectures, Security, Standards, and Applications
An Unlikely Audience: Al Jazeera's Struggle in America
by William YoumansIn 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as "hateful propaganda" in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States.
An Unlikely Audience: Al Jazeera's Struggle in America
by William YoumansIn 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as "hateful propaganda" in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States.
Unlocking French with Paul Noble: Use What You Know Already
by Paul NobleEver tried to learn French and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unlocking German with Paul Noble: Your Key To Language Success
by Paul NobleEver tried to learn German and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unlocking Italian with Paul Noble: Use What You Know Already
by Paul NobleEver tried to learn Italian and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unlocking Japanese with Paul Noble
by Paul NobleEver tried to learn Japanese and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unlocking Mandarin Chinese with Paul Noble
by Paul Noble Kai-Ti NobleEver tried to learn Mandarin Chinese and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unlocking Spanish with Paul Noble: Use What You Know Already
by Paul NobleEver tried to learn Spanish and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.
Unmanned Aerial Vehicle Applications over Cellular Networks for 5G and Beyond (Wireless Networks)
by Hongliang Zhang Lingyang Song Zhu HanThis book discusses how to plan the time-variant placements of the UAVs served as base station (BS)/relay, which is very challenging due to the complicated 3D propagation environments, as well as many other practical constraints such as power and flying speed. Spectrum sharing with existing cellular networks is also investigated in this book. The emerging unmanned aerial vehicles (UAVs) have been playing an increasing role in the military, public, and civil applications. To seamlessly integrate UAVs into future cellular networks, this book will cover two main scenarios of UAV applications as follows. The first type of applications can be referred to as UAV Assisted Cellular Communications.Second type of application is to exploit UAVs for sensing purposes, such as smart agriculture, security monitoring, and traffic surveillance. Due to the limited computation capability of UAVs, the real-time sensory data needs to be transmitted to the BS for real-time data processing. The cellular networks are necessarily committed to support the data transmission for UAVs, which the authors refer to as Cellular assisted UAV Sensing. To support real-time sensing streaming, the authors design joint sensing and communication protocols, develop novel beamforming and estimation algorithms, and study efficient distributed resource optimization methods.This book targets signal processing engineers, computer and information scientists, applied mathematicians and statisticians, as well as systems engineers to carve out the role that analytical and experimental engineering has to play in UAV research and development. Undergraduate students, industry managers, government research agency workers and general readers interested in the fields of communications and networks will also want to read this book.
Unmanned Aerial Vehicle Cellular Communications (Unmanned System Technologies)
by Agbotiname Lucky Imoize Sardar M. N. Islam T. Poongodi Lakshmana Kumar Ramasamy B. V. V. Siva PrasadThe book discusses how Unmanned Aerial Vehicles (UAVs) can leverage the sub-6 GHz massive MIMO to address cell selection and interference issues in future wireless networks. The book takes a close look at utilizing UAVs to achieving direct and efficient device-to device (D2D) communications in the sky. Also, the key 6G enablers (cell-free architectures, artificial intelligence, reconfigurable intelligent surfaces, THz communications, and non-terrestrial networks) for UAV communication are broached, and the primary technological challenges of each enabler are discussed extensively. Furthermore, the book covers the design of adaptable UAVs to operate in diverse and harsh environmental conditions. Additionally, the existing UAVs’ networking protocols and how these can be greatly enhanced to address the issue of intermittent network changes and channel impairments are discussed. The prospects and societal benefits envisioned in future UAVs are also presented.
Unmanned Aerial Vehicles in Smart Cities (Unmanned System Technologies)
by Fadi Al-TurjmanThis book addresses the major challenges in realizing unmanned aerial vehicles (UAVs) in IoT-based Smart Cities. The challenges tackled vary from cost and energy efficiency to availability and service quality. The aim of this book is to focus on both the design and implementation aspects of the UAV-based approaches in IoT-enabled smart cities’ applications that are enabled and supported by wireless sensor networks, 5G, and beyond. The contributors mainly focus on data delivery approaches and their performability aspects. This book is meant for readers of varying disciplines who are interested in implementing the smart planet/environments vision via wireless/wired enabling technologies.Involves the most up to date unmanned aerial vehicles (UAV) assessment and evaluation approachesIncludes innovative operational ideas in agriculture, surveillance, rescue, etc.Pertains researchers, scientists, engineers and practitioners in the field of smart cities, IoT, and communicationsFadi Al-Turjman received his Ph.D. from Queen’s University, Canada. He is a full professor and a research center director at Near East University, Nicosia. He is a leading authority in the area of IoT and intelligent systems. His publication history spans over 250 publications in addition to his editorialship in top journals such as the IEEE Communication Surveys and Tutorials, and the Elsevier Sustaibable Cities and Society.
Unmuted: How to Show Up, Speak Up, and Inspire Action
by Heather HansenProfessional communication has become more complex than ever as, with the rise of remote working and the increasing prominence of social media, we frequently find ourselves muted – when we can't find the opportunities to speak up or our ideas aren't getting the credit they deserve. In Unmuted, Heather Hansen draws upon her years of experience as a communication specialist and consultant to illustrate how you can overcome these obstacles and make your voice heard.Building upon research from business psychology, cultural studies and linguistics, Unmuted is the essential guide to professional communication. Through the unique 'Unmuted' framework, it provides practical strategies that will bring confidence and clarity to every aspect of your career, from writing perfectly worded emails to delivering powerful presentations.
Unmuted: How to Show Up, Speak Up, and Inspire Action
by Heather HansenProfessional communication has become more complex than ever as, with the rise of remote working and the increasing prominence of social media, we frequently find ourselves muted – when we can't find the opportunities to speak up or our ideas aren't getting the credit they deserve. In Unmuted, Heather Hansen draws upon her years of experience as a communication specialist and consultant to illustrate how you can overcome these obstacles and make your voice heard.Building upon research from business psychology, cultural studies and linguistics, Unmuted is the essential guide to professional communication. Through the unique 'Unmuted' framework, it provides practical strategies that will bring confidence and clarity to every aspect of your career, from writing perfectly worded emails to delivering powerful presentations.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
by Benjamin R. Warner, Dianne G. Bystrom, Mitchell S. McKinney, and Mary C. Banwart, EditorsWritten by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant—and in some cases, the most shocking—features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
by Benjamin R. Warner Dianne G. Bystrom Mitchell S. McKinney Mary C. BanwartWritten by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant—and in some cases, the most shocking—features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Unreasonable Behaviour: An Autobiography
by Don McCullin'He has known all forms of fear, he's an expert in it. He has come back from God knows how many brinks, all different. His experience in a Ugandan prison alone would be enough to unhinge another man - like myself, as a matter of fact - for good. He has been forfeit more times than he can remember, he says. But he is not bragging. Talking this way about death and risk, he seems to be implying quite consciously that by testing his luck each time, he is testing his Maker's indulgence' - John le Carre'McCullin is required reading if you want to know what real journalism is all about' - The Times'From the opening...there is hardly a dull sentence: his prose is so lively and uninhibited... An excellent book' - Sunday Telegraph'Unsparing reminiscences that effectively combine the bittersweet life of a world-class photojournalist with a generous selection of his haunting lifework... A genuinely affecting memoir that reckons the cost and loss involved in making one's way on the cutting edge of conflict' - Kirkus Reviews'If this was just a book of McCullin's war photographs it would be valuable enough. But it is much more' - Sunday Correspondent
Unreliable Sources: How the Twentieth Century was Reported
by John SimpsonThrough many decades of groundbreaking journalism, John Simpson has become not only one of the most recognisable and trusted British personalities, but has transferred his skill to books with multiple bestselling success. With his new book he turns his eye to how Great Britain has been transformed by its free press down the years. He shows how, while the press likes to pretend it's independent, they have enjoyed the power they have over the events they report and have at times exercised it irresponsibly. He examines how it changed the world and changed itself over the course of the last hundred years, from the creation of the Daily Mail and the first stokings of anti-German sentiment in the years leading up to the First World War, to the Sun's propping up of the Thatcher government, and beyond. In this self-analysis from one of the pillars of modern journalism some searching questions are asked, including whether the press can ever be truly free and whether we would desire it to be so. Always incisive, brilliantly readable and never shy of controversy, Lies Like Truth sees John Simpson at the height of his game as one of Britain's foremost commentators.
Unscripted: The Epic Battle for a Hollywood Media Empire
by James B. Stewart Rachel Abrams'Explosive' Esquire 'Epic' Financial Times 'Riveting' Vanity FairSumner Redstone was the CEO of Hollywood's most influential company: the powerhouse behind Indiana Jones and Star Wars, film studios and TV production companies, a fleet of private jets and tailor-made jewellery lines. He was notorious for his fearsome temper, his all-consuming ambition and his pledge to live forever. Until, one day, he lost control.Unscripted is the story of an empire embroiled in scandal, a will in tatters, and a family on the edge of self-destruction. It sounds too outrageous to be true - except it is.Longlisted for the Financial Times Business Book of the Year Award'A racy tale of big money, bigger egos and #MeToo disgrace.' The Times'Addicted to Succession? Well, here's the real thing.' Hollywood Reporter
The Unseen Power: A History
by Scott M. CutlipBased largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
The Unseen Power: A History
by Scott M. CutlipBased largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Unsettling Translation: Studies in Honour of Theo Hermans
by Mona BakerThis collection engages with translation and interpreting from a diverse but complementary range of perspectives, in dialogue with the seminal work of Theo Hermans. A foundational figure in the field, Hermans’s scholarly engagement with translation spans several key areas, including history of translation, metaphor, norms, ethics, ideology, methodology, and the critical reconceptualization of the positioning of the translator and of translation itself as a social and hermeneutic practice. Those he has mentored or inspired through his lectures and pioneering publications over the years are now household names in the field, with many represented in this volume. They come together here both to critically re-examine translation as a social, political and conceptual site of negotiation and to celebrate his contributions to the field. The volume opens with an extended introduction and personal tribute by the editor, which situates Hermans’s work within the broader development of critical thinking about translation from the 1970s onward. This is followed by five parts, each addressing a theme that has been broadly taken up by Theo Hermans in his own work: translational epistemologies; historicizing translation; performing translation; centres and peripheries; and digital encounters. This is important reading for translation scholars, researchers and advanced students on courses covering key trends and theories in translation studies, and those engaging with the history of the discipline.
Unsettling Translation: Studies in Honour of Theo Hermans
by Mona BakerThis collection engages with translation and interpreting from a diverse but complementary range of perspectives, in dialogue with the seminal work of Theo Hermans. A foundational figure in the field, Hermans’s scholarly engagement with translation spans several key areas, including history of translation, metaphor, norms, ethics, ideology, methodology, and the critical reconceptualization of the positioning of the translator and of translation itself as a social and hermeneutic practice. Those he has mentored or inspired through his lectures and pioneering publications over the years are now household names in the field, with many represented in this volume. They come together here both to critically re-examine translation as a social, political and conceptual site of negotiation and to celebrate his contributions to the field. The volume opens with an extended introduction and personal tribute by the editor, which situates Hermans’s work within the broader development of critical thinking about translation from the 1970s onward. This is followed by five parts, each addressing a theme that has been broadly taken up by Theo Hermans in his own work: translational epistemologies; historicizing translation; performing translation; centres and peripheries; and digital encounters. This is important reading for translation scholars, researchers and advanced students on courses covering key trends and theories in translation studies, and those engaging with the history of the discipline.