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Unternehmerische Selbstdarstellung im Internet: Die interaktive Onlineberichterstattung von DAX-Unternehmen
by Alena VoelzkowAlena Voelzkow beschreibt in diesem Buch, wie sich Geschäftsberichte von DAX-Unternehmen in den letzten Dekaden unter dem gesellschaftlichen Leitbild der Nachhaltigkeit verändert haben und liefert empirische Ergebnisse über den Einfluss digitaler Medien auf das Corporate Reporting. In ihrer mediensoziologischen Analyse untersucht sie, was Onlineberichte von klassischen Geschäfts- und Nachhaltigkeitsberichten auf Papier unterscheidet und welche Vorteile das Internet berichterstattenden Unternehmen bietet. Die Autorin zeigt, inwieweit Unternehmen in ihrem Kommunikationsverhalten die neuen Medien für eine Personalisierung ihrer Berichterstattung und für Dialogangebote nutzen und ob sie so den unterschiedlichen Interessen der Stakeholder an der Berichterstattung besser gerecht werden.
Untersuchung an Leistungsverstärkern mit Gegenkopplung
by Robert PauloDer in diesem Buch weiterentwickelte Prozess erlaubt eine Optimierung von HF-Leistungsverstärkern zunächst ohne Gegenkopplung mit Hilfe schneller Wechselspannungssimulationen. Ein passendes Parallelnetzwerk, welches verschiedene Parallelgegenkopplungen enthalten kann, wird im Anschluss rein analytisch hinzugefügt. Die Optimierung kann auf Verstärker in einfacher Emitterschaltung, wahlweise mit Kaskodetransistor und mit einer beliebigen Anzahl aufgestapelter Transistoren angewendet werden.Ein weiterer Schwerpunkt ist die Stabilitätsbetrachtung. Es wird gezeigt, wie eine vermaschte Rückführung im Layout eine deutliche Verbesserung der Stabilität bewirkt. Hierfür war eine Erweiterung der klassischen Analyse für die Schleifenverstärkung notwendig.Der Autor führt den Leser durch die analytischen Betrachtungen der einzelnen Schwerpunkte hin zu den simulativen Untersuchungen und verifiziert die Ergebnisse anhand von Messergebnissen gefertigter Verstärkerschaltungen in einer BiCMOS-Technologie. Dem Leser werden zudem beispielhaft sowohl für die Verstärkeroptimierung als auch für die Stabilitätsuntersuchung leistungsstarke Werkzeuge für die Einbettung in eine CAD-Umgebung an die Hand gegeben.
Untranslatability: Interdisciplinary Perspectives (Routledge Advances in Translation and Interpreting Studies)
by Duncan Large Motoko Akashi Wanda Józwikowska Emily RoseThis volume is the first of its kind to explore the notion of untranslatability from a wide variety of interdisciplinary perspectives and its implications within the broader context of translation studies. Featuring contributions from both leading authorities and emerging scholars in the field, the book looks to go beyond traditional comparisons of target texts and their sources to more rigorously investigate the myriad ways in which the term untranslatability is both conceptualized and applied. The first half of the volume focuses on untranslatability as a theoretical or philosophical construct, both to ground and extend the term’s conceptual remit, while the second half is composed of case studies in which the term is applied and contextualized in a diverse set of literary text types and genres, including poetry, philosophical works, song lyrics, memoir, and scripture. A final chapter examines untranslatability in the real world and the challenges it brings in practical contexts. Extending the conversation in this burgeoning contemporary debate, this volume is key reading for graduate students and researchers in translation studies, comparative literature, gender studies, and philosophy of language. The editors are grateful to the University of East Anglia Faculty of Arts and Humanities, who supported the book with a publication grant.
Untranslatability: Interdisciplinary Perspectives (Routledge Advances in Translation and Interpreting Studies)
by Duncan Large Motoko Akashi Wanda Józwikowska Emily RoseThis volume is the first of its kind to explore the notion of untranslatability from a wide variety of interdisciplinary perspectives and its implications within the broader context of translation studies. Featuring contributions from both leading authorities and emerging scholars in the field, the book looks to go beyond traditional comparisons of target texts and their sources to more rigorously investigate the myriad ways in which the term untranslatability is both conceptualized and applied. The first half of the volume focuses on untranslatability as a theoretical or philosophical construct, both to ground and extend the term’s conceptual remit, while the second half is composed of case studies in which the term is applied and contextualized in a diverse set of literary text types and genres, including poetry, philosophical works, song lyrics, memoir, and scripture. A final chapter examines untranslatability in the real world and the challenges it brings in practical contexts. Extending the conversation in this burgeoning contemporary debate, this volume is key reading for graduate students and researchers in translation studies, comparative literature, gender studies, and philosophy of language. The editors are grateful to the University of East Anglia Faculty of Arts and Humanities, who supported the book with a publication grant.
UnVergessene Diskurse: 20 Jahre PR- und Organisationskommunikationsforschung
by Olaf Hoffjann and Simone Huck-SandhuDie 20-jährige Geschichte der Fachgruppe PR/Organisationskommunikation der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) ist ein Spiegel der deutschsprachigen PR- und Organisationskommunikationsforschung. Neben weitgehend vergessenen Diskursen wie zur Dialogkommunikation gibt es Themen, die das Fach seit 20 Jahren unverändert beschäftigen. In dem Band wird gezeigt, wie sich die Zugangsweisen und die Relevanz von vergessenen wie unvergessenen Diskursen in den vergangenen 20 Jahren verändert haben. Er leistet damit einen Beitrag zur Geschichtsschreibung des Forschungsfeldes. Vor allem werden aber Konsequenzen und immer noch bestehende Forschungsdesiderate für künftige Forschungsarbeit aufgezeigt.
UnVergessene Geschichten – PR- und Organisationskommunikationsforschung autobiographisch
by Olaf Hoffjann Simone Huck-SandhuDie deutschsprachige PR- und Organisationsforschung gehört heute zu jenen kommunikationswissenschaftlichen Forschungsfeldern, die sich längst etabliert und zu einer festen Größe in den meisten kommunikationswissenschaftlichen Instituten geworden sind. Eine solche Etablierung, Professionalisierung und Institutionalisierung ist wesentlich auch von Personen getragen – und von Gründerpersönlichkeiten, die ein Feld mit ihren Arbeiten geprägt haben. Die erste Generation der PR- und Organisationskommunikationsforscherinnen und -forscher im deutschsprachigen Raum ist entweder bereits emeritiert oder steht kurz davor. Sie steht im Mittelpunkt dieses Bandes: Wie sind sie selbst zur PR- und Organisationskommunikationsforschung gekommen? Welche Weichenstellungen, Menschen oder auch glückliche Zufälle leiteten ihren Weg? Was hat ihre eigene Arbeit wesentlich geprägt? Wie bewerten sie die Phasen ihres fachlichen Wirkens rückblickend? Der Band beleuchtet die Entstehung und Entwicklung der deutschsprachigen PR- und Organisationskommunikationsforschung aus autobiographischen Perspektiven: essayistisch, persönlich und höchst lesenswert.
Update Culture and the Afterlife of Digital Writing
by John R GallagherUpdate Culture and the Afterlife of Digital Writing explores “neglected circulatory writing processes” to better understand why and how digital writers compose, revise, and deliver arguments that undergo sometimes constant revision. John R. Gallagher also looks at how digital writers respond to comments, develop a brand, and evolve their arguments—all post-publication. With the advent of easy-to-use websites, ordinary people have become internet writers, disseminating their texts to large audiences. Social media sites enable writers’ audiences to communicate back to the them, instantly and often. Even professional writers work within interfaces that place comments adjacent to their text, privileging the audience’s voice. Thus, writers face the prospect of attending to their writing after they deliver their initial arguments. Update Culture and the Afterlife of Digital Writing describes the conditions that encourage “published” texts to be revisited. It demonstrates—through forty case studies of Amazon reviewers, redditors, and established journalists—how writers consider the timing, attention, and management of their writing under these ever-evolving conditions. Online culture, from social media to blog posts, requires a responsiveness to readers that is rarely duplicated in print and requires writers to consistently reread, edit, and update texts, a process often invisible to readers. This book takes questions of circulation online and shows, via interviews with both writers and participatory audience members, that writing studies must contend with writing’s afterlife. It will be of interest to researchers, scholars, and students of writing studies and the fields of rhetoric, communication, education, technical communication, digital writing, and social media, as well as all content creators interested in learning how to create more effective posts, comments, replies, and reviews.
Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in New Media and Cyberculture)
by Adam Richard RottinghausThis book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.
Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in New Media and Cyberculture)
by Adam Richard RottinghausThis book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.
Upgrade Your French
by Margaret JubbUpgrade Your French is the ideal guide for students looking to improve their written French rapidly. It offers a complete revision programme to improve your skills, focusing on three key strategies for improving your written French: Eliminating common errors Increasing and consolidating vocabulary Using a wider range of expression and sentence structure This third edition includes enhanced coverage of the subjunctive and a new section on prepositions, new revision exercises at the end of each chapter (including translation sentences), and a companion website with further practice exercises. This is the ideal book for all intermediate students looking for a simple way to improve their French fast.
Upgrade Your French
by Margaret JubbUpgrade Your French is the ideal guide for students looking to improve their written French rapidly. It offers a complete revision programme to improve your skills, focusing on three key strategies for improving your written French: Eliminating common errors Increasing and consolidating vocabulary Using a wider range of expression and sentence structure This third edition includes enhanced coverage of the subjunctive and a new section on prepositions, new revision exercises at the end of each chapter (including translation sentences), and a companion website with further practice exercises. This is the ideal book for all intermediate students looking for a simple way to improve their French fast.
The Upside of Being Myself and Other Leadership Stories: Some leadership odysseys are not straightforward
by Ian RussellLeadership is not a destination. Leadership is an odyssey.A voyage of discovery, marked by changes of fortune and circumstances, informed by successes and failures.Defined by how you behaved and who you have become.The Upside of Being Myself and Other Leadership Stories is a unique opportunity to catch a breath, step back, and take a long, hard, reflective look at who you are as a leader and where your odyssey will take you.Powered by experience, informed by the reality of operating in today’s harsh realities, and leveraging the insights gained from many leadership victories and defeats, each essay creates an opportunity for reflection, introspection and personal growth.The book spans almost every aspect of leadership, including the journey towards that mythical corner office, the agility and flexibility of styles required for sustained success, the art of crisp, concise communication and the need for an internal compass to guide you on your journey.Ian Russell draws on his 30 years of leadership experience from around the world, using his irreverent, light-hearted but thought-provoking prose to land key leadership messages. Further diverse and powerful leadership insights come from a number of contributing writers on politics, large corporate life, the public sector and entrepreneurial start-ups.The Upside of Being Myself and Other Leadership Stories is an investment of your time into your leadership odyssey. This is not an opportunity you can pass by. So pick up a copy, settle down and enjoy.
Urban Analytics with Social Media Data: Foundations, Applications and Platforms
by Tan Yigitcanlar Nayomi KankanamgeThe use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics. The book presents the foundations of urban analytics with social media data, along with real-world applications and insights on the platforms we use today. It looks at social media analytics platforms, cyberphysical data analytics platforms, crowd detection platforms, City-as-a-Platform, and city-as-a-sensor for platform urbanism. The book provides examples to illustrate how we apply and analyse social media data to determine disaster severity, assist authorities with pandemic policy, and capture public perception of smart cities. This will be a useful reference for those involved with and researching social, data, and urban analytics and informatics.
Urban Analytics with Social Media Data: Foundations, Applications and Platforms
by Tan Yigitcanlar Nayomi KankanamgeThe use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics. The book presents the foundations of urban analytics with social media data, along with real-world applications and insights on the platforms we use today. It looks at social media analytics platforms, cyberphysical data analytics platforms, crowd detection platforms, City-as-a-Platform, and city-as-a-sensor for platform urbanism. The book provides examples to illustrate how we apply and analyse social media data to determine disaster severity, assist authorities with pandemic policy, and capture public perception of smart cities. This will be a useful reference for those involved with and researching social, data, and urban analytics and informatics.
Urban Space, Identity and Postmodernity in 1980s Spain: Rethinking the Movida
by MariteUsozdela FuenteDuring the 1980s, the urban youth movement known as la movida transformed the Spanish cultural landscape, particularly in the country's capital, Madrid. After a four-decade long dictatorship, artists and thinkers sought to make the most of their newly found freedoms. The vibrancy, optimism and aesthetic heterogeneity of the period are best captured in contemporary ephemera - in the fanzines and magazines that provided movida participants with an immediate and largely unmediated outlet for their creative experiments. Among them, monthly arts magazine La Luna de Madrid is arguably the most iconic, and its preoccupation with urban space, identity, and postmodernity suggests that la movida was indeed more than 'just a teardrop in the rain', as some of its critics have suggested.
Urban Space, Identity and Postmodernity in 1980s Spain: Rethinking the Movida
by MariteUsozdela FuenteDuring the 1980s, the urban youth movement known as la movida transformed the Spanish cultural landscape, particularly in the country's capital, Madrid. After a four-decade long dictatorship, artists and thinkers sought to make the most of their newly found freedoms. The vibrancy, optimism and aesthetic heterogeneity of the period are best captured in contemporary ephemera - in the fanzines and magazines that provided movida participants with an immediate and largely unmediated outlet for their creative experiments. Among them, monthly arts magazine La Luna de Madrid is arguably the most iconic, and its preoccupation with urban space, identity, and postmodernity suggests that la movida was indeed more than 'just a teardrop in the rain', as some of its critics have suggested.
Ursachen und Wirkungen des weltweiten Terrorismus: Eine Analyse der gesellschaftlichen und ökonomischen Auswirkungen und neue Ansätze zum Umgang mit dem Terror
by Friedrich Schneider Bernhard HoferIn knapper und verständlicher Form werden Entwicklungstendenzen, Motive sowie gesellschaftliche und ökonomische Auswirkungen des Terrorismus dargestellt. Die Autoren zeigen, dass der Terrorismus eine Erscheinungsform unserer zunehmend komplexer werdenden Welt ist und schlagen neue Lösungsansätze im Kampf gegen der Terror vor.
Us: Reconnect with Your Partner and Build a Loving and Lasting Relationship
by Terrence RealTHE NEW YORK TIMES BESTSELLER'The book that we all need' Esther Perel'A road map for all of us who seek true intimacy' Gwyneth Paltrow'A revolutionary guide to happy, thriving couplehood' Lori GottliebNot much is harder than figuring out how to love your partner in all their messy humanness-and there's also not much that's more important.At a time when toxic individualism is rending our society at every level, bestselling author and renowned marriage counsellor Terrence Real sees how it poisons intimate relationships in his therapy practice, where he works with couples on the brink of disaster. The good news: warmer, closer, more passionate relationships are possible if you have the right tools.In Us, Real shares his new science-backed skillset to transform your relationship into one that's based on compassion, collaboration and closeness. If you and your partner are backed into separate corners of 'you' and 'me', or feel like you are living 'alone together', this book will show you the way back to 'us'.
US Media and Diversity: Representation, Dissemination, and Effects (ISSN)
by Travis L. DixonThis volume fully illuminates the role of diversity in media representation, dissemination, and effects across various platforms, including social media. Against a backdrop of shifting demographics and increasing diversity, the book highlights the implications for media consumption patterns and explores the simultaneous rise in online hate.Organized into three thematic sections, the book first centers people of color in the discussion of media stereotypes and identity, considering the impact of technology on such identities. This volume then moves to analyze the news media, and how stereotypes are presented and perpetuated, before focusing on paradigm shifts brought on by critical media effects and counter-stereotyping research. The empirical studies and theoretical analyses push readers to imagine better how Communication scholars can advance this essential work at a precarious time in history.Budding and senior scholars interested in understanding stereotypical media representations and effects will gain insights from this critical and timely book, and it will interest those working in the areas of media and communication, media representation, social justice, diversity and inclusion, media sociology, social media, and journalism.
US Media and Diversity: Representation, Dissemination, and Effects (ISSN)
by Travis L. Dixon Dana MastroThis volume fully illuminates the role of diversity in media representation, dissemination, and effects across various platforms, including social media. Against a backdrop of shifting demographics and increasing diversity, the book highlights the implications for media consumption patterns and explores the simultaneous rise in online hate.Organized into three thematic sections, the book first centers people of color in the discussion of media stereotypes and identity, considering the impact of technology on such identities. This volume then moves to analyze the news media, and how stereotypes are presented and perpetuated, before focusing on paradigm shifts brought on by critical media effects and counter-stereotyping research. The empirical studies and theoretical analyses push readers to imagine better how Communication scholars can advance this essential work at a precarious time in history.Budding and senior scholars interested in understanding stereotypical media representations and effects will gain insights from this critical and timely book, and it will interest those working in the areas of media and communication, media representation, social justice, diversity and inclusion, media sociology, social media, and journalism.
US Politics, Propaganda and the Afghan Mujahedeen: Domestic Politics and the Afghan War (Library of Modern American History)
by Jacqueline FitzgibbonInfluential fundraising groups and senators in the US made enormous efforts in the First Afghan War to present the Mujahedeen as 'freedom fighters' – even while the CIA secretly armed them with surface to air missiles and other weapons. A mass propaganda effort was launched, aimed at portraying parts of Afghanistan as victims of communist aggression. As we know now, many of those groups that were armed became the seedbeds for organisations like Al-Qaeda. Dr Jacqueline Fitzgibbon, through a forensic investigation of the American PR of the period, argues that this militarised and fractured Afghan society for a generation – partly resulting in the mess today. This book will look specifically at the American efforts to suppress any reports which showed these forces as anti-western or anti 'American values', and instead to portray the arming of partisan groups, often an extremely dangerous course of action, as an example of American values in action.
US Politics, Propaganda and the Afghan Mujahedeen: Domestic Politics and the Afghan War (Library of Modern American History)
by Jacqueline FitzgibbonInfluential fundraising groups and senators in the US made enormous efforts in the First Afghan War to present the Mujahedeen as 'freedom fighters' – even while the CIA secretly armed them with surface to air missiles and other weapons. A mass propaganda effort was launched, aimed at portraying parts of Afghanistan as victims of communist aggression. As we know now, many of those groups that were armed became the seedbeds for organisations like Al-Qaeda. Dr Jacqueline Fitzgibbon, through a forensic investigation of the American PR of the period, argues that this militarised and fractured Afghan society for a generation – partly resulting in the mess today. This book will look specifically at the American efforts to suppress any reports which showed these forces as anti-western or anti 'American values', and instead to portray the arming of partisan groups, often an extremely dangerous course of action, as an example of American values in action.
The US, the UK and Saudi Arabia in World War II: The Middle East and the Origins of a Special Relationship (International Library of Twentieth Century History)
by Matthew HindsThe story of Anglo-American relations in Saudi Arabia during the Second World War has generally been viewed as one of discord and hegemonic rivalry, a perspective reinforced by a tendency to consider Britain's decline and the ascent of US power as inevitable. In this engaging and timely study, Matthew Hinds calls into question such assumptions and reveals a relationship that, though hard-nosed, functioned through interdependence and strategic parity. Drawing upon an array of archives from both sides of the Atlantic, Hinds traces the flow of key events and policies as well as the leading figures who shaped events to show why, how and to what extent the allies and Saudi Arabia became 'mixed up together', in the words of Winston Churchill. Perhaps most fundamentally, Britain and the United States were enthralled by the promise of Saudi Arabia serving as an auxiliary to Allied strategy. Obtaining King Ibn Saud's tacit support or more specifically, his 'benevolent neutrality', meant having vital access, not only to the country's prospective oil reserves, but to its prized geographic location, its centrality within Islam and, as international politics increasingly followed an anti-colonial path, to its credentials as a sovereign and independent Arab state. Given what was at stake, London and Washington saw their engagement in Saudi Arabia as seminal; a genuine blueprint for how to forge a lasting 'Special Relationship' throughout the Middle East. Hinds' bold new interpretation is a vital work that enlarges our understanding of the Anglo-American wartime alliance.