Browse Results

Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

• Bookshare Web Reader - A customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
• DAISY (Digital Accessible Information System) - A digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
• BRF (Braille Refreshable Format) - Digital Braille for use with refreshable Braille devices and Braille embossers.
• MP3 (MPEG audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
• DAISY Audio - Similar to the DAISY option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.
• EPUB - A standard e-book format that can be read on many tools, such as iBooks, Readium or others.
• Word - Accessible Word output, which can be unzipped and opened in any tool that allows .docx files

Smoothings of Piecewise Linear Manifolds. (AM-80), Volume 80

The intention of the authors is to examine the relationship between piecewise linear structure and differential structure: a relationship, they assert, that can be understood as a homotopy obstruction theory, and, hence, can be studied by using the traditional techniques of algebraic topology. Thus the book attacks the problem of existence and classification (up to isotopy) of differential structures compatible with a given combinatorial structure on a manifold. The problem is completely "solved" in the sense that it is reduced to standard problems of algebraic topology. The first part of the book is purely geometrical; it proves that every smoothing of the product of a manifold M and an interval is derived from an essentially unique smoothing of M. In the second part this result is used to translate the classification of smoothings into the problem of putting a linear structure on the tangent microbundle of M. This in turn is converted to the homotopy problem of classifying maps from M into a certain space PL/O. The set of equivalence classes of smoothings on M is given a natural abelian group structure.

SMS — A Program Package for Simulation and Gaming of Stochastic Market Processes and Learning Behavior (Lecture Notes in Economics and Mathematical Systems #202)

Snake Charming - The Musical Python

This book is an innovative introduction to Python and its audio-visual capabilities for beginning programmers; a resource for expert programmers and of interest to anyone involved in music. It is structured around four extensible, audio-visual projects on music and sound. The beginner will appreciate the 'need to know' basis of the presentation of Python for each project, and expert programmers will be able to go straight to the project code, run it and then extend it as they see fit. Musically interested readers will enjoy the historical and theoretical material at the beginning of each project, and it may even tempt them to try some coding - it is not too difficult! The four projects the book focuses on are all self-contained, but can be extended to incorporate aspects of the others. Above all this book is suited for self-study, which should be playful (pun intended!).

Snake Robots: Modelling, Mechatronics, and Control (Advances in Industrial Control)

Snake Robots is a novel treatment of theoretical and practical topics related to snake robots: robotic mechanisms designed to move like biological snakes and able to operate in challenging environments in which human presence is either undesirable or impossible. Future applications of such robots include search and rescue, inspection and maintenance, and subsea operations. Locomotion in unstructured environments is a focus for this book. The text targets the disparate muddle of approaches to modelling, development and control of snake robots in current literature, giving a unified presentation of recent research results on snake robot locomotion to increase the reader’s basic understanding of these mechanisms and their motion dynamics and clarify the state of the art in the field. The book is a complete treatment of snake robotics, with topics ranging from mathematical modelling techniques, through mechatronic design and implementation, to control design strategies. The development of two snake robots is described and both are used to provide experimental validation of many of the theoretical results. Snake Robots is written in a clear and easily understandable manner which makes the material accessible by specialists in the field and non-experts alike. Numerous illustrative figures and images help readers to visualize the material. The book is particularly useful to new researchers taking on a topic related to snake robots because it provides an extensive overview of the snake robot literature and also represents a suitable starting point for research in this area.

Sniffer Pro Network Optimization & Troubleshooting Handbook

Sniffer Network Optimization and Troubleshooting Handbook introduces the reader to the vast functionality of the suite of Sniffer Solutions from Network Associates but ultimately focuses on the affordable and most widely used Sniffer Product - Sniffer Pro LAN Network Analyzer. This book begins with the basic features of Sniffer Pro LAN and then moves the reader through the impressive tips and tools available for gathering data, analyzing, troubleshooting, resolving and securing problems on their network. Sniffer from Network Associates is a suite of tools including Sniffer Portable Analysis Suite, Sniffer Distributed Analysis Suite, Sniffer Reporting, Sniffer Optical, and Sniffer Wireless. With a clear market leadership, Sniffer Solutions are employed in over 80% of the enterprise networks of the Fortune 100. Sniffer has also received wide industry acclaim from the experts and its everyday users. In 2000 Sniffer was named one of the 10 most computer products of the decade by Network Computing Magazine. It also received the "Editor's Choice" award from PC Magazine during the second quarter of 2001. Over 60,000 individuals have taken advantage of the educational services offered by Sniffer Technologies - aptly named Sniffer University. Coupled with the introduction of the Sniffer Certified Professional Program (SCPP) as a replacement for the popular CNX (Certified Network Expert) certification, an aptitude with Sniffer Solutions is a "must-have" for system administrators. - Offers comprehensive coverage of Sniffer Pro LAN - Supplemental study materials for the SCPP certification track. As of April 2001, the CNX certifications track became inactive. Current CNXs looking to update their certifications to the new SCPP track are going to need to bring themselves up to speed on the new offerings from the Sniffer family of products before desertification - Up to the Minute Web-based Support. Once the reader understands the concepts of network hardware, configuration, and implementation, they can receive up-to-the minute links, white papers, and analysis for one year at solutions@syngress.com

Snipers, Shills, and Sharks: eBay and Human Behavior

Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--computer scientist, collector of ancient coins, and a regular eBay user--to examine the site through the revealing lens of auction theory. The result is this book, in which Steiglitz shows us how human behaviors in open markets like eBay can be substantially more complex than those predicted by standard economic theory. In these pages we meet the sniper who outbids you in an auction's closing seconds, the early bidder who treats eBay as if it were an old-fashioned outcry auction, the shill who bids in league with the seller to artificially inflate the price--and other characters as well. Steiglitz guides readers through the fascinating history of auctions, how they functioned in the past and how they work today in online venues like eBay. Drawing on cutting-edge economics as well as his own stories from eBay, he reveals practical auction strategies and introduces readers to the fundamentals of auction theory and the mathematics behind eBay. Complete with exercises and a detailed appendix, this book is a must for sophisticated users of online auctions, and essential reading for students seeking an accessible introduction to the study of auction theory.

Snort 2.1 Intrusion Detection, Second Edition

Called "the leader in the Snort IDS book arms race" by Richard Bejtlich, top Amazon reviewer, this brand-new edition of the best-selling Snort book covers all the latest features of a major upgrade to the product and includes a bonus DVD with Snort 2.1 and other utilities.Written by the same lead engineers of the Snort Development team, this will be the first book available on the major upgrade from Snort 2 to Snort 2.1 (in this community, major upgrades are noted by .x and not by full number upgrades as in 2.0 to 3.0). Readers will be given invaluable insight into the code base of Snort, and in depth tutorials of complex installation, configuration, and troubleshooting scenarios. Snort has three primary uses: as a straight packet sniffer, a packet logger, or as a full-blown network intrusion detection system. It can perform protocol analysis, content searching/matching and can be used to detect a variety of attacks and probes. Snort uses a flexible rules language to describe traffic that it should collect or pass, a detection engine that utilizes a modular plug-in architecture, and a real-time alerting capability. A CD containing the latest version of Snort as well as other up-to-date Open Source security utilities will accompany the book.Snort is a powerful Network Intrusion Detection System that can provide enterprise wide sensors to protect your computer assets from both internal and external attack.* Completly updated and comprehensive coverage of snort 2.1* Includes free CD with all the latest popular plug-ins* Provides step-by-step instruction for installing, configuring and troubleshooting

Snort Intrusion Detection 2.0

The incredible low maintenance costs of Snort combined with its powerful security features make it one of the fastest growing IDSs within corporate IT departments. Snort 2.0 Intrusion Detection is written by a member of Snort.org. The book provides a valuable insight to the code base of Snort and in-depth tutorials of complex installation, configuration, and troubleshooting scenarios. The primary reader will be an individual who has a working knowledge of the TCP/IP protocol, expertise in some arena of IT infrastructure, and is inquisitive about what has been attacking their IT network perimeter every 15 seconds.The most up-to-date and comprehensive coverage for Snort 2.0!Expert Advice from the Development Team and Step-by-Step Instructions for Installing, Configuring, and Troubleshooting the Snort 2.0 Intrusion Detection System.

Snort Intrusion Detection and Prevention Toolkit

This all new book covering the brand new Snort version 2.6 from members of the Snort developers team.This fully integrated book and Web toolkit covers everything from packet inspection to optimizing Snort for speed to using the most advanced features of Snort to defend even the largest and most congested enterprise networks. Leading Snort experts Brian Caswell, Andrew Baker, and Jay Beale analyze traffic from real attacks to demonstrate the best practices for implementing the most powerful Snort features. The book will begin with a discussion of packet inspection and the progression from intrusion detection to intrusion prevention. The authors provide examples of packet inspection methods including: protocol standards compliance, protocol anomaly detection, application control, and signature matching. In addition, application-level vulnerabilities including Binary Code in HTTP headers, HTTP/HTTPS Tunneling, URL Directory Traversal, Cross-Site Scripting, and SQL Injection will also be analyzed. Next, a brief chapter on installing and configuring Snort will highlight various methods for fine tuning your installation to optimize Snort performance including hardware/OS selection, finding and eliminating bottlenecks, and benchmarking and testing your deployment. A special chapter also details how to use Barnyard to improve the overall performance of Snort. Next, best practices will be presented allowing readers to enhance the performance of Snort for even the largest and most complex networks. The next chapter reveals the inner workings of Snort by analyzing the source code. The next several chapters will detail how to write, modify, and fine-tune basic to advanced rules and pre-processors. Detailed analysis of real packet captures will be provided both in the book and the companion material. Several examples for optimizing output plugins will then be discussed including a comparison of MySQL and PostrgreSQL. Best practices for monitoring Snort sensors and analyzing intrusion data follow with examples of real world attacks using: ACID, BASE, SGUIL, SnortSnarf, Snort_stat.pl, Swatch, and more.The last part of the book contains several chapters on active response, intrusion prevention, and using Snort's most advanced capabilities for everything from forensics and incident handling to building and analyzing honey pots. - This fully integrated book and Web toolkit covers everything all in one convenient package - It is authored by members of the Snort team and it is packed full of their experience and expertise - Includes full coverage of the brand new Snort version 2.6, packed full of all the latest information

Snowflake Access Control: Mastering the Features for Data Privacy and Regulatory Compliance

Understand the different access control paradigms available in the Snowflake Data Cloud and learn how to implement access control in support of data privacy and compliance with regulations such as GDPR, APPI, CCPA, and SOX. The information in this book will help you and your organization adhere to privacy requirements that are important to consumers and becoming codified in the law. You will learn to protect your valuable data from those who should not see it while making it accessible to the analysts whom you trust to mine the data and create business value for your organization.Snowflake is increasingly the choice for companies looking to move to a data warehousing solution, and security is an increasing concern due to recent high-profile attacks. This book shows how to use Snowflake's wide range of features that support access control, making it easier to protect data access from the data origination point all the way to the presentation and visualization layer. Reading this book helps you embrace the benefits of securing data and provide valuable support for data analysis while also protecting the rights and privacy of the consumers and customers with whom you do business.What You Will LearnIdentify data that is sensitive and should be restrictedImplement access control in the Snowflake Data CloudChoose the right access control paradigm for your organizationComply with CCPA, GDPR, SOX, APPI, and similar privacy regulationsTake advantage of recognized best practices for role-based access controlPrevent upstream and downstream services from subverting your access controlBenefit from access control features unique to the Snowflake Data CloudWho This Book Is ForData engineers, database administrators, and engineering managers who want to improve their access control model; those whose access control model is not meeting privacy and regulatory requirements; those new to Snowflake who want to benefit from access control features that are unique to the platform; technology leaders in organizations that have just gone public and are now required to conform to SOX reporting requirements

Snowflake Cookbook: Techniques for building modern cloud data warehousing solutions

Develop modern solutions with Snowflake's unique architecture and integration capabilities; process bulk and real-time data into a data lake; and leverage time travel, cloning, and data-sharing features to optimize data operationsKey FeaturesBuild and scale modern data solutions using the all-in-one Snowflake platformPerform advanced cloud analytics for implementing big data and data science solutionsMake quicker and better-informed business decisions by uncovering key insights from your dataBook DescriptionSnowflake is a unique cloud-based data warehousing platform built from scratch to perform data management on the cloud. This book introduces you to Snowflake's unique architecture, which places it at the forefront of cloud data warehouses. You'll explore the compute model available with Snowflake, and find out how Snowflake allows extensive scaling through the virtual warehouses. You will then learn how to configure a virtual warehouse for optimizing cost and performance. Moving on, you'll get to grips with the data ecosystem and discover how Snowflake integrates with other technologies for staging and loading data. As you progress through the chapters, you will leverage Snowflake's capabilities to process a series of SQL statements using tasks to build data pipelines and find out how you can create modern data solutions and pipelines designed to provide high performance and scalability. You will also get to grips with creating role hierarchies, adding custom roles, and setting default roles for users before covering advanced topics such as data sharing, cloning, and performance optimization. By the end of this Snowflake book, you will be well-versed in Snowflake's architecture for building modern analytical solutions and understand best practices for solving commonly faced problems using practical recipes.What you will learnGet to grips with data warehousing techniques aligned with Snowflake's cloud architectureBroaden your skills as a data warehouse designer to cover the Snowflake ecosystemTransfer skills from on-premise data warehousing to the Snowflake cloud analytics platformOptimize performance and costs associated with a Snowflake solutionStage data on object stores and load it into SnowflakeSecure data and share it efficiently for accessManage transactions and extend Snowflake using stored proceduresExtend cloud data applications using Spark ConnectorWho this book is forThis book is for data warehouse developers, data analysts, database administrators, and anyone involved in designing, implementing, and optimizing a Snowflake data warehouse. Knowledge of data warehousing and database and cloud concepts will be useful. Basic familiarity with Snowflake is beneficial, but not necessary.

Snowflake Essentials: Getting Started with Big Data in the Cloud

Understand the essentials of the Snowflake Database and the overall Snowflake Data Cloud. This book covers how Snowflake’s architecture is different from prior on-premises and cloud databases. The authors also discuss, from an insider perspective, how Snowflake grew so fast to become the largest software IPO of all time.Snowflake was the first database made specifically to be optimized with a cloud architecture. This book helps you get started using Snowflake by first understanding its architecture and what separates it from other database platforms you may have used. You will learn about setting up users and accounts, and then creating database objects. You will know how to load data into Snowflake and query and analyze that data, including unstructured data such as data in XML and JSON formats. You will also learn about Snowflake’s compute platform and the different data sharing options that are available. What You Will LearnRun analytics in the Snowflake Data CloudCreate users and roles in SnowflakeSet up security in SnowflakeSet up resource monitors in SnowflakeSet up and optimize Snowflake ComputeLoad, unload, and query structured and unstructured data (JSON, XML) within SnowflakeUse Snowflake Data Sharing to share dataSet up a Snowflake Data ExchangeUse the Snowflake Data MarketplaceWho This Book Is ForDatabase professionals or information technology professionals who want to move beyond traditional database technologies by learning Snowflake, a new and massively scalable cloud-based database solution

Snowflake Security: Securing Your Snowflake Data Cloud

This book is your complete guide to Snowflake security, covering account security, authentication, data access control, logging and monitoring, and more. It will help you make sure that you are using the security controls in a right way, are on top of access control, and making the most of the security features in Snowflake. Snowflake is the fastest growing cloud data warehouse in the world, and having the right methodology to protect the data is important both to data engineers and security teams. It allows for faster data enablement for organizations, as well as reducing security risks, meeting compliance requirements, and solving data privacy challenges. There are currently tens of thousands of people who are either data engineers/data ops in Snowflake-using organizations, or security people in such organizations. This book provides guidance when you want to apply certain capabilities, such as data masking, row-level security, column-level security, tackling role hierarchy, building monitoring dashboards, etc., to your organizations. What You Will Learn Implement security best practices for SnowflakeSet up user provisioning, MFA, OAuth, and SSOSet up a Snowflake security modelDesign roles architectureUse advanced access control such as row-based security and dynamic maskingAudit and monitor your Snowflake Data Cloud Who This Book Is For Data engineers, data privacy professionals, and security teams either with security knowledge (preferably some data security knowledge) or with data engineering knowledge; in other words, either “Snowflake people” or “data people” who want to get security right, or “security people” who want to make sure that Snowflake gets handled right in terms of security

Snowflake SnowPro™ Advanced Architect Certification Companion: Hands-on Preparation and Practice (Certification Study Companion Series)

Master the intricacies of Snowflake and prepare for the SnowPro Advanced Architect Certification exam with this comprehensive study companion. This book provides robust and effective study tools to help you prepare for the exam and is also designed for those who are interested in learning the advanced features of Snowflake. The practical examples and in-depth background on theory in this book help you unleash the power of Snowflake in building a high-performance system. The best practices demonstrated in the book help you use Snowflake more powerfully and effectively as a data warehousing and analytics platform.Reading this book and reviewing the concepts will help you gain the knowledge you need to take the exam. The book guides you through a study of the different domains covered on the exam: Accounts and Security, Snowflake Architecture, Data Engineering, and Performance Optimization. You’ll also be well positioned to apply your newly acquired practical skills to real-world Snowflake solutions. You will have a deep understanding of Snowflake to help you take full advantage of Snowflake’s architecture to deliver value analytics insight to your business.What You Will LearnGain the knowledge you need to prepare for the examReview in-depth theory on Snowflake to help you build high-performance systemsBroaden your skills as a data warehouse designer to cover the Snowflake ecosystemOptimize performance and costs associated with your use of the Snowflake data platformShare data securely both inside your organization and with external partnersApply your practical skills to real-world Snowflake solutionsWho This Book Is ForAnyone who is planning to take the SnowPro Advanced Architect Certification exam, those who want to move beyond traditional database technologies and build their skills to design and architect solutions using Snowflake services, and veteran database professionals seeking an on-the-job reference to understand one of the newest and fastest-growing technologies in data

Snowflake SnowPro Core Certification Study Guide

Prepare smarter, faster, and better with the premier study guide for Snowflake SnowPro Core certification Snowflake, a cloud-based data warehousing platform, has steadily gained popularity since its 2014 launch. Snowflake offers several certification exams, of which the SnowPro Core certification is the foundational exam. The SnowPro Core Certification validates an individual's grasp of Snowflake as a cloud data warehouse, its architectural fundamentals, and the ability to design, implement, and maintain secure, scalable Snowflake systems. The Snowflake SnowPro Core Certification Study Guide delivers comprehensive coverage of every relevant exam topic on the Snowflake SnowPro Core Certification test. Prepare efficiently and effectively for the exam with online practice tests and flashcards, a digital glossary, and concise and easy-to-follow instruction from the subject-matter experts at Sybex. You'll gain the necessary knowledge to help you succeed in the exam and will be able to apply the acquired practical skills to real-world Snowflake solutions. This Study Guide includes: Comprehensive understanding of Snowflake's unique shared data, multi-cluster architecture Guidance on loading structured and semi-structured data into Snowflake Utilizing data sharing, cloning, and time travel features Managing performance through clustering keys, scaling compute up, down & across Steps to account management and security configuration including RBAC & MFA All the info you need to obtain a highly valued credential for a rapidly growing new database software solution Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsPerfect for anyone considering a new career in cloud-based data warehouse solutions and related fields, Snowflake SnowPro Core Certification Study Guide is also a must-read for veteran database professionals seeking an understanding of one of the newest and fastest-growing niches in data.

Snowflake SnowPro Core Certification Study Guide

Prepare smarter, faster, and better with the premier study guide for Snowflake SnowPro Core certification Snowflake, a cloud-based data warehousing platform, has steadily gained popularity since its 2014 launch. Snowflake offers several certification exams, of which the SnowPro Core certification is the foundational exam. The SnowPro Core Certification validates an individual's grasp of Snowflake as a cloud data warehouse, its architectural fundamentals, and the ability to design, implement, and maintain secure, scalable Snowflake systems. The Snowflake SnowPro Core Certification Study Guide delivers comprehensive coverage of every relevant exam topic on the Snowflake SnowPro Core Certification test. Prepare efficiently and effectively for the exam with online practice tests and flashcards, a digital glossary, and concise and easy-to-follow instruction from the subject-matter experts at Sybex. You'll gain the necessary knowledge to help you succeed in the exam and will be able to apply the acquired practical skills to real-world Snowflake solutions. This Study Guide includes: Comprehensive understanding of Snowflake's unique shared data, multi-cluster architecture Guidance on loading structured and semi-structured data into Snowflake Utilizing data sharing, cloning, and time travel features Managing performance through clustering keys, scaling compute up, down & across Steps to account management and security configuration including RBAC & MFA All the info you need to obtain a highly valued credential for a rapidly growing new database software solution Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsPerfect for anyone considering a new career in cloud-based data warehouse solutions and related fields, Snowflake SnowPro Core Certification Study Guide is also a must-read for veteran database professionals seeking an understanding of one of the newest and fastest-growing niches in data.

A Snowflake's Guide to Christmas: How to survive a deeply problematic holiday

Christmas is an ethical and political minefield. Luckily, this survival guide contains valuable advice on how to navigate the hazards of the holiday season. Learn how to...* launch a scathing dinner table takedown on your woefully unwoke relatives* craft your own sustainable decorations that bring festive cheer without compromising the 2050 Paris Agreement* splurge on Black Friday without propping up the neoliberal capitalist agenda* build a body-positive snowperson that isn't a straight white male for once* skilfully avoid eating meat or dairy without it becoming a whole thing you have to justify for an hour.Whether it's a stocking filler for a left-leaning loved one, or a Secret Santa gift for a painfully earnest colleague, A Snowflake's Guide to Christmas is the perfect gift for anyone with a bleeding heart (and a sense of humour) this holiday season.

SnowPro™ Core Certification Companion: Hands-on Preparation and Practice (Certification Study Companion Series)

This study companion helps you prepare for the SnowPro Core Certification exam. The author guides your studies so you will not have to tackle the exam by yourself. To help you track your progress, chapters in this book correspond to the exam domains as described on Snowflake’s website. Upon studying the material in this book, you will have solid knowledge that should give you the best shot possible at taking and passing the exam and earning the certification you deserve. Each chapter provides explanations, instructions, guidance, tips, and other information with the level of detail that you need to prepare for the exam. You will not waste your time with unneeded detail and advanced content which is out of scope of the exam. Focus is kept on reviewing the materials and helping you become familiar with the content of the exam that is recommended by Snowflake.This Book Helps YouReview the domains that Snowflake specifically recommends you study in preparation for Exam COF-C02Identify gaps in your knowledge that you can study and fill in to increase your chances of passing Exam COF-C02Level up your knowledge even if not taking the exam, so you know the same material as someone who has taken the examLearn how to set up a Snowflake account and configure access according to recommended security best practicesBe capable of loading structured and unstructured data into Snowflake as well as unloading data from SnowflakeUnderstand how to apply Snowflake data protection features such as cloning, time travel, and fail safeReview Snowflake’s data sharing capabilities, including data marketplace and data exchangeWho This Book Is ForThose who are planning to take the SnowPro Core Certification COF-C02 exam, and anyone who wishes to gain core expertise in implementing and migrating to the Snowflake Data Cloud

So geht Digital Marketing: Tools, Tipps und Trends für die Praxis

Dieses Buch bietet Ihnen einen umfassenden und praxisorientierten Leitfaden, die Welt des digitalen Marketings zu verstehen. Erfahren Sie, wie und mit welchen digitalen Tools Sie heute Consumer Insights gewinnen, analysieren und präsentieren können. Lernen Sie, Datenbanken aufzubauen und zu nutzen. Entwickeln und managen Sie erfolgreich Marken mit digitalen Werkzeugen. Setzen Sie Textgenerierung, Bildgestaltung und Videobearbeitung ein, um Werbung effizient und effektiv zu steuern und Ihre Erfolge messbar machen.Wie wird außerdem die Arbeitswelt der Marketing-ManagerInnen in Zukunft aussehen und welche Rolle spielen dabei die digitale Transformation, neuartige Analyseinstrumente und künstliche Intelligenz? Die Autorin hat für Sie eine umfassende und praxisorientierte Anleitung zusammengestellt, um im digitalen Marketing erfolgreich zu sein. Ein unverzichtbares Handbuch für MarketingexpertInnen, UnternehmerInnen, Studierende und für alle, die ihr Wissen über digitales Marketing erweitern wollen.Der InhaltWas ist Digital Marketing und wie helfen KI- und andere digitale ToolsConsumer Insights: So verstehen Sie KundInnen wirklichMarken- und Marketingstrategie: So definieren Sie, was Sie erreichen wollen und wie Sie das schaffenExekution: So gelingt Ihnen eine effektive und effiziente WerbungPerformance Management: So messen Sie den Erfolg Ihres MarketingsAusblick: So geht es in Zukunft im Marketing weiter und darauf sollten Sie sich einstellenClaudia Bünte konnte Gastbeiträge von folgenden Autoren für das Buch, gewinnen und erläutert deren besonderen Wert wie folgt:Meinert Jacobsen, der die außergewöhnliche Gabe hat, Werbung und Kommunikation mit harten Zahlen zu kombinieren, daraus Firmen zu gründen und zu leiten und seine Erfahrungen an andere so weiterzugeben, dass sie interessant und lesenswert sind. Er ist Leiter des Kompetenz-Centers „Künstliche Intelligenz und Customer Centric“ des DDV (Deutschen Dialogmarketing Verbandes) und aktiv im Vorstand der AIKA (Allianz inhabergeführter Kommunikationsagenturen).Jan Donaj, für seine gute und einfach verständliche Erläuterung zu Online-Marketing – aus der Praxis für die Praxis sozusagen. Jan ist außerdem in meinem wissenschaftlichen Team an der Hochschule zu „KI im Marketing“ und erläutert uns auch hier immer wieder, welche neuen Tools es gibt. Dr. Peter Petermann, Wunderman Thompson Switzerland AG, der seit vielen Jahren leitende Funktionen in der Mediastrategie innehat – und ein hervorragendes Buch („Marke und Gedächtnis“) zur Markenführung geschrieben hat. Darin erklärt er kurzweilig und mit vielen Beispielen, was ein Consumer Insight genau ist und wie man daraus Kampagnen entwickelt. Sascha Stürze, mit dem ich viele Projekte zu Marketing Return on Investment (ROI) für verschiedene KundInnen aufgesetzt und durchgeführt habe. Saschas Fähigkeiten, immer das große Ganze für die KlientInnen im Blick zu behalten, obwohl seine Teams ständig im kleinsten Datendetail arbeiten, ist bemerkenswert. Wer mehr zu ROI und die organisatorischen und methodischen Erfolgsfaktoren von data-driven Marketing lesen will, der findet pragmatische Anregungen in Saschas neustem Buch „Agile Marketing Performance Management“

So werden wir lernen!: Kompetenzentwicklung in einer Welt fühlender Computer, kluger Wolken und sinnsuchender Netze

​Wie werden wir in zehn Jahren beruflich - betrieblich lernen? In welcher Weise werden wir dann die vielfältigen neuen Möglichkeiten der Lerntechnologie und des sozialen Lernens im Web nutzen, die sich schon heute andeuten? In den kommenden zehn Jahren werden Computer zu aktiven Lernpartnern, die Kompetenzentwicklungsprozesse ermöglichen und tutoriell begleiten. Dabei sind drei Trends von wesentlicher Bedeutung: • Die Entfaltung semantischer Netze im Rahmen von Kompetenzentwicklungsprozessen,• die zunehmende Einbeziehung des Cloud Computing in betriebliche Lernsysteme,• die Nutzung immer leistungsfähigerer „humanoider“ Computer als Tandempartner beim selbstorganisierten Kompetenzaufbau. Die Autoren analysieren diese Entwicklungen. Sie leiten Trends für das Lernen in der Zukunft ab und entwickeln Anwendungsvorschläge für die Kompetenzentwicklung mit dem „Lernpartner Computer“. Sie prognostizieren, wie sich Lernräume und Lernkulturen in Unternehmen schrittweise auf diese kommenden Veränderungen hin entwickeln werden und leiten daraus konkrete Handlungsempfehlungen für die Gestaltung der aktuellen Lernsysteme ab.

SOA?: Serviceorientierung in Business und Software (Xpert.press)

Serviceorientierte Architektur, kurz SOA, das Zauberwort in modernen Unternehmen: Durch SOA hoffen Manager, dass Firmen flexibler, agiler, einfach schneller und unmittelbar auf Kundenwünsche eingehen können. Der Autor zeigt v.a. die Auswirkungen der Serviceorientierung auf Softwareentwicklung, Organisation und Prozesse. Denn die Einführung einer SOA hat massive Auswirkungen auf alle Teile eines Unternehmens und seine Wertschöpfungskette. Mittelfristig erfordert sie neue Kooperations- und Kommunikationsformen. Plus: die Grenzen von Services aus systemtheoretischer Sicht sowie mögliche Lösungen für sehr große Systeme und mobile Anwendungen.

SOA and Web Services Interface Design: Principles, Techniques, and Standards (The MK/OMG Press)

In SOA and Web Services Interface Design, data architecture guru James Bean teaches you how to design web service interfaces that are capable of being extended to accommodate ever changing business needs and promote incorporation simplicity. The book first provides an overview of critical SOA principles, thereby offering a basic conceptual summary. It then provides explicit, tactical, and real-world techniques for ensuring compliance with these principles. Using a focused, tutorial-based approach the book provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures, thus allowing you immediately generate value from your efforts. In summary, SOA and Web Services Interface Design provides the basic theory, but also design techniques and very specific implementable encoded interface examples that can be immediately employed in your work, making it an invaluable practical guide to any practitioner in today's exploding Web-based service market. - Provides chapters on topics of introductory WSDL syntax and XML Schema syntax, taking take the reader through fundamental concepts and into deeper techniques and allowing them to quickly climb the learning curve. - Provides working syntactical examples - described by Web services standards such as XML, XML Schemas, WSDL and SOAP - that can be used to directly implement interface design procedures. - Real-world examples generated using the Altova XML Spy tooling reinforce applicability, allowing you to immediately generate value from their efforts.

SOA and WS-BPEL: Composing Service-oriented Solutions With Php And Activebpel

With the help of many examples, the book explains how to build Web Services with PHP, combine them into SOAs with WS-BPEL, and then deploy composite WS-BPEL-based solutions to the ActiveBPEL engine. The examples in this book are presented in a way that anyone can understand and apply. This book is suitable for anyone who wants to start building SOA applications using powerful tools available free of charge. It also will be useful for PHP developers willing to move towards Service-Oriented Architecture (SOA). Readers need only a basic knowledge of SOA, BPEL, and Web Services; even a total beginner will be able to follow the examples, provided the required software components are installed on his or her computer. More experienced readers might use this book as a reference, focusing only on the chapters of interest.

SOA Approach to Integration: Xml, Web Services, Esb, And Bpel In Real-world Soa Projects

After explaining the challenges, levels, and strategies of integration the book explains SOA, web services, and the Enterprise Services Bus before covering processing XML and web services on the .Net and JEE platforms in more detail. Then it covers BEPL and demonstrates service composition into business processes with a realistic, although simple example BPEL process. Finally it shows how ESB provides a concrete infrastructure for SOA. This book is for architects and senior developers who are responsible for setting up SOA for integration for applications within the enterprise (intra-enterprise integration) and applications across enterprises (inter-enterprise integration or B2B).

SoapUI Cookbook

This book is aimed at developers and technical testers who are looking for a quick way to take their SoapUI skills and understanding to the next level. Even if you are new to SoapUI but have basic Java skills and a reasonable grasp of RESTFul and Soap web services, then you should have no problem making use of this book.