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Social Media in Academia: Networked Scholars
by George VeletsianosSocial media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social media and online networks for scholarship and illuminates the opportunities, tensions, conflicts, and inequities that exist in these spaces. The book concludes with suggestions for institutions, individual scholars, and doctoral students regarding online participation, social media, networked practice, and public scholarship.
Social Media in Academia: Networked Scholars
by George VeletsianosSocial media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social media and online networks for scholarship and illuminates the opportunities, tensions, conflicts, and inequities that exist in these spaces. The book concludes with suggestions for institutions, individual scholars, and doctoral students regarding online participation, social media, networked practice, and public scholarship.
Social Media in Earthquake-Related Communication: Shake Networks
by Francesca Comunello Simone MulargiaThis book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters. The authors consider both traditional communication patterns and a networked model. Following traditional command-and-control disaster management paradigms, disaster communication has historically been framed as a linear process, in which experts or authorities give instructions to a passive audience. In recent years growing attention has been devoted to bottom-up disaster communication processes, and scholars have begun to focus on activities performed by citizens through digital media. These activities include eyewitness information sharing, collective intelligence processes, and digital volunteering. Each chapter identifies and addresses four different scenarios: top-down information sharing, citizen information gathering, institutional communication gathering, and bottom-up information sharing.
Social Media in Earthquake-Related Communication: Shake Networks
by Francesca Comunello Simone MulargiaThis book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters. The authors consider both traditional communication patterns and a networked model. Following traditional command-and-control disaster management paradigms, disaster communication has historically been framed as a linear process, in which experts or authorities give instructions to a passive audience. In recent years growing attention has been devoted to bottom-up disaster communication processes, and scholars have begun to focus on activities performed by citizens through digital media. These activities include eyewitness information sharing, collective intelligence processes, and digital volunteering. Each chapter identifies and addresses four different scenarios: top-down information sharing, citizen information gathering, institutional communication gathering, and bottom-up information sharing.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
by Mona Shattell Melissa Batchelor Rebecca DarmocA practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Social Media in Higher Education: Case Studies, Reflections and Analysis (PDF)
by Chris RowellHow does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.
Social Media in Higher Education: Case Studies, Reflections and Analysis
by Chris RowellHow does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theory and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in higher education and what it means to work in a modern higher education environment.
Social Media in Politics: Case Studies on the Political Power of Social Media (Public Administration and Information Technology #13)
by Bogdan Pătruţ Monica PătruţThis volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Social Media in Society
by Jonathon Hutchinson Fiona Suwana Cameron McTernanThis book is about the role that social media plays in the lives of individuals, societies, economies and polities. It therefore takes in a wide view of the emergent and changing impacts of social media platforms, and social media practices. As a consequence, it examines social media use through various intellectual and scholarly traditions --psychology, sociology, cultural studies, economics, and (national and global) politics – but it is primarily situated in the field of media and communications studies. As such, it frames its analysis of social media impacts using media studies concepts and terminology, and places media texts, forms, industries and agents (producers, audiences and other users) at the centre of each thematic chapter.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza and Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)
by Patricia SanMiguel Tekila Harley Nobile Cristina Sánchez-Blanco Nadzeya SabatiniThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)
by Patricia SanMiguel Tekila Harley Nobile Cristina Sánchez-Blanco Nadzeya SabatiniThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.
Social Media Investigation for Law Enforcement
by Joshua Brunty Katherine HelenekSocial media is becoming an increasingly important—and controversial—investigative source for law enforcement. Social Media Investigation for Law Enforcement provides an overview of the current state of digital forensic investigation of Facebook and other social media networks and the state of the law, touches on hacktivism, and discusses the implications for privacy and other controversial areas. The authors also point to future trends.
Social Media Investigation for Law Enforcement
by Joshua Brunty Katherine HelenekSocial media is becoming an increasingly important—and controversial—investigative source for law enforcement. Social Media Investigation for Law Enforcement provides an overview of the current state of digital forensic investigation of Facebook and other social media networks and the state of the law, touches on hacktivism, and discusses the implications for privacy and other controversial areas. The authors also point to future trends.
Social-Media-Kommunikation entlang der Customer Journey: Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten (essentials)
by Gregor HopfDie Unternehmenskommunikation in den sozialen Medien kann durch den Einsatz einfacher, aber zielgenauer Kennzahlen ausgerichtet und entlang der Customer Journey erfolgsorientiert gesteuert werden. Grundlage ist ein Customer Journey Mapping, das alle Berührungspunkte der Kunden entlang ihrer Entscheidungsprozesse mit dem Unternehmen und den Wettbewerbern bestimmt und den einzelnen Phasen und Aufgaben der Customer Journey zuordnet. Durch das Verständnis der verschiedenen Kennzahlen und ihrer Einsatzmöglichkeiten für die Steuerung der einzelnen Aufgaben entlang der Customer Journey können die zu den Zielen des Unternehmens passendsten ausgewählt werden. Dieser essentials-Band stellt die wichtigsten Kennzahlen vor und erklärt, wie aus den einzelnen Kennzahlen ein ganzheitliches Steuerungskonzept entstehen kann - umsetzbar, konkret und zum Unternehmen passend.
Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)
by Amy Van LooyThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
by Robert Wollan Nick Smith Catherine ZhouHow do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
by Robert Wollan Nick Smith Catherine ZhouHow do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
The Social Media Manifesto: A Guide To Using Social Technology To Build A Successful Business
by Jed HallamThe Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Social Media Marketing: Theories and Applications
by Stephan DahlHelping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
Social Media Marketing: Theories and Applications
by Stephan DahlHelping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
Social Media Marketing: Theories and Applications
by Stephan DahlHelping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.
Social Media Marketing: An Hour a Day
by Dave EvansUpdated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.