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Social Media Optimization For Dummies
by Ric ShrevesOptimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
Social Media, Parties, and Political Inequalities
by Niels Spierings Kristof JacobsThis book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities.
Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More
by Tom FunkThis practical guide can help any business or organization make sense of the social media buzz and build a successful online community.Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
Social Media Politics: Digital Discord in the 2020 Presidential Election
by Dan Schill John Allen HendricksSocial media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Social Media Politics: Digital Discord in the 2020 Presidential Election
Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube (Routledge Research in Information Technology and Society #16)
by Daniel Trottier Christian FuchsThis book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.
Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube (Routledge Research in Information Technology and Society)
by Daniel Trottier Christian Fuchs Daniela TrottierThis book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.
The Social Media President: Barack Obama and the Politics of Digital Engagement
by J. Katz M. Barris A. JainThe proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.
Social Media Processing: 6th National Conference, SMP 2017, Beijing, China, September 14-17, 2017, Proceedings (Communications in Computer and Information Science #774)
by Xueqi Cheng Weiying Ma Huan Liu Huawei Shen Shizheng Feng Xing XieThis book constitutes the thoroughly refereed proceedings of the 6th National Conference of Social Media Processing, SMP 2017, held in Beijing, China, in September 2017. The 28 revised full papers presented were carefully reviewed and selected from 140 submissions. The papers address issues such as: knowledge discovery for data; natural language processing; text mining and sentiment analysis; social network analysis and social computing.
Social Media Processing: Third National Conference, SMP 2014, Beijing, China, November 1-2, 2014, Proceedings (Communications in Computer and Information Science #489)
by He-Yan Huang Liu Jun Hua-Ping ZhangThis book constitutes the thoroughly refereed papers of the Third National Conference of Social Media Processing, SMP 2014, held in Beijing, China, in November 2014. The 14 revised full papers and 9 short papers presented were carefully reviewed and selected from 101 submissions. The papers focus on the following topics: mining social media and applications; natural language processing; data mining; information retrieval; emergent social media processing problems.
Social Media Processing: 5th National Conference, SMP 2016, Nanchang, China, October 29–30, 2016, Proceedings (Communications in Computer and Information Science #669)
by Yuming Li Guoxiong Xiang Hongfei Lin Mingwen WangThis book constitutes the thoroughly refereed proceedings of the 5th National Conference of Social Media Processing, SMP 2016, held in Nanchang, China, in October 2016.The 24 revised full papers presented were carefully reviewed and selected from 109 submissions. The papers address issues such as: mining social media and applications; natural language processing; data mining; information retrieval; emergent social media processing problems.
Social Media Processing: 11th Chinese National Conference, SMP 2023, Anhui, China, November 23–26, 2023, Proceedings (Communications in Computer and Information Science #1945)
by Feng Wu Xuanjing Huang Xiangnan He Jiliang Tang Shu Zhao Daifeng Li Jing ZhangThis book constitutes the thoroughly refereed proceedings of the 11th Chinese National Conference of Social Media Processing, SMP 2023, held in Anhui, China, in November 2023.The 16 full papers presented were carefully reviewed and selected from 88 submissions. The papers are organized in the topical sections on knowledge representation and reasoning; knowledge acquisition and knowledge base construction; linked data, knowledge integration, and knowledge graph storage management; natural language understanding and semantic computing; knowledge graph applications; knowledge graph open resources.
Social Media Processing: 4th National Conference, SMP 2015, Guangzhou, China, November 16-17, 2015, Proceedings (Communications in Computer and Information Science #568)
by Xichun Zhang Maosong Sun Zhenyu Wang Xuanjing HuangThis book constitutes the thoroughly refereed papers of the 4th National Conference of Social Media Processing, SMP 2015, held in Guangzhou, China, in November 2015.The 14 revised full papers and 9 short papers presented were carefully reviewed and selected from 105 submissions. The papers address issues such as: mining social media and applications; natural language processing; data mining; information retrieval; emergent social media processing problems.
Social Media Retrieval (Computer Communications and Networks)
by Naeem Ramzan, Roelof Zwol, Jong-Seok Lee, Kai Clüver and Xian-Sheng HuaThis comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.
Social Media Retrieval and Mining: ADMA 2012 Workshops, SNAM 2012 and SMR 2012, Nanjing, China, December 15-18, 2012. Revised Selected Papers (Communications in Computer and Information Science #387)
by Shuigeng Zhou and Zhiang WuThis book constitutes the refereed proceedings of the ADMA 2012 Workshops: The International Workshop on Social Network Analysis and Mining, SNAM 2012, and the International Workshop on Social Media Mining, Retrieval and Recommendation Technologies, SMR 2012, Nanjing, China, in December 2012. The 15 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on networks and graphs processing; social Web; social information diffusion; social image retrieval and visualization.
Social Media Risk and Governance: Managing Enterprise Risk
by Phil MennieFew topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
Social Media Risk and Governance: Managing Enterprise Risk
by Phil MennieFew topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
Social Media Security: Leveraging Social Networking While Mitigating Risk
by Michael CrossSocial networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. - Defines an organization's goals for social networking - Presents the risks present in social networking and how to mitigate them - Explains how to maintain continuous social networking security
Social Media Shaping e-Publishing and Academia
by Nashrawan Taha Rizik Al-Sayyed Ja'Far Alqatawna Ali RodanThis book presents the current state of the art in the field of e-publishing and social media, particularly in the Arabic context. The book discusses trends and challenges in the field of e-publishing, along with their implications for academic publishing, information services, e-learning and other areas where electronic publishing is essential. In particular, it addresses (1) Applications of Social Media in Libraries and Information Centers, (2) Use of Social Media and E-publishing in E-learning (3) Information Retrieval in Social Media, and (4) Information Security in Social Media.
Social Media, Social Genres: Making Sense of the Ordinary (Routledge Studies in New Media and Cyberculture)
by Stine LomborgInternet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.
Social Media, Social Genres: Making Sense of the Ordinary (Routledge Studies in New Media and Cyberculture)
by Stine LomborgInternet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.
Social Media Storms: Empowering Leadership Beyond Crisis Management
by Pernille Rydén Muhammad Ismail Hossain Efthymia Kottika Vatroslav ŠkareThis fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Social Media Storms: Empowering Leadership Beyond Crisis Management
by Pernille Rydén Muhammad Ismail Hossain Efthymia Kottika Vatroslav ŠkareThis fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Social-Media-Strategien für B2B-Unternehmen: Von der Konzeption bis zur Umsetzung in den verschiedenen Netzwerken (essentials)
by Constanze WolffStark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren können. Die Lesenden erfahren das Wichtigste über die Social-Media-Landschaft in Deutschland und lernen, wie sie eine individuelle Social-Media-Strategie aufsetzen und diese in den verschiedenen Netzwerken umsetzen. Denn die Suche nach neuen Lieferant*innen, Mitarbeitenden und Kund*innen spielt sich auf Social Media ab – und auch im Service, bei der Verbreitung von Fachinformationen und der Generierung von Website-Traffic geht kein Weg mehr an LinkedIn, Instagram, X und Co. vorbei.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development.