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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
by Surja Datta Sandeep Roy Tobias KutzewskiThis new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
by Surja Datta Sandeep Roy Tobias KutzewskiThis new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
Unlocking the Gates: How and Why Leading Universities Are Opening Up Access to Their Courses
by Taylor Walsh William G. BowenOver the past decade, a small revolution has taken place at some of the world's leading universities, as they have started to provide free access to undergraduate course materials--including syllabi, assignments, and lectures--to anyone with an Internet connection. Yale offers high-quality audio and video recordings of a careful selection of popular lectures, MIT supplies digital materials for nearly all of its courses, Carnegie Mellon boasts a purpose-built interactive learning environment, and some of the most selective universities in India have created a vast body of online content in order to reach more of the country's exploding student population. Although they don't offer online credit or degrees, efforts like these are beginning to open up elite institutions--and may foreshadow significant changes in the way all universities approach teaching and learning. Unlocking the Gates is one of the first books to examine this important development. Drawing on a wide range of sources, including extensive interviews with university leaders, Taylor Walsh traces the evolution of these online courseware projects and considers the impact they may have, both inside elite universities and beyond. As economic constraints and concerns over access demand more efficient and creative teaching models, these early initiatives may lead to more substantial innovations in how education is delivered and consumed--even at the best institutions. Unlocking the Gates tells an important story about this form of online learning--and what it might mean for the future of higher education.
Unlocking the Gates: How and Why Leading Universities Are Opening Up Access to Their Courses
by Taylor Walsh William G. BowenOver the past decade, a small revolution has taken place at some of the world's leading universities, as they have started to provide free access to undergraduate course materials--including syllabi, assignments, and lectures--to anyone with an Internet connection. Yale offers high-quality audio and video recordings of a careful selection of popular lectures, MIT supplies digital materials for nearly all of its courses, Carnegie Mellon boasts a purpose-built interactive learning environment, and some of the most selective universities in India have created a vast body of online content in order to reach more of the country's exploding student population. Although they don't offer online credit or degrees, efforts like these are beginning to open up elite institutions--and may foreshadow significant changes in the way all universities approach teaching and learning. Unlocking the Gates is one of the first books to examine this important development. Drawing on a wide range of sources, including extensive interviews with university leaders, Taylor Walsh traces the evolution of these online courseware projects and considers the impact they may have, both inside elite universities and beyond. As economic constraints and concerns over access demand more efficient and creative teaching models, these early initiatives may lead to more substantial innovations in how education is delivered and consumed--even at the best institutions. Unlocking the Gates tells an important story about this form of online learning--and what it might mean for the future of higher education.
Unlocking the Secrets of Prompt Engineering: Master the art of creative language generation to accelerate your journey from novice to pro
by Gilbert MizrahiEnhance your writing with AI by mastering prompt engineering techniques and become an expert in developing and utilizing LLM prompts across applicationsKey FeaturesMaster prompt engineering techniques to harness AI's writing potentialDiscover diverse LLM applications for content creation and beyondLearn through practical examples, use cases, and hands-on guidancePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionUnlocking the Secrets of Prompt Engineering is your key to mastering the art of AI-driven writing. This book propels you into the world of large language models (LLMs), empowering you to create and apply prompts effectively for diverse applications, from revolutionizing content creation and chatbots to coding assistance. Starting with the fundamentals of prompt engineering, this guide provides a solid foundation in LLM prompts, their components, and applications. Through practical examples and use cases, you'll discover how LLMs can be used for generating product descriptions, personalized emails, social media posts, and even creative writing projects like fiction and poetry. The book covers advanced use cases such as creating and promoting podcasts, integrating LLMs with other tools, and using AI for chatbot development. But that’s not all. You'll also delve into the ethical considerations, best practices, and limitations of using LLM prompts as you experiment and optimize your approach for best results. By the end of this book, you'll have unlocked the full potential of AI in writing and content creation to generate ideas, overcome writer's block, boost productivity, and improve communication skills.What you will learnExplore the different types of prompts, their strengths, and weaknessesUnderstand the AI agent's knowledge and mental modelEnhance your creative writing with AI insights for fiction and poetryDevelop advanced skills in AI chatbot creation and deploymentDiscover how AI will transform industries such as education, legal, and othersIntegrate LLMs with various tools to boost productivityUnderstand AI ethics and best practices, and navigate limitations effectivelyExperiment and optimize AI techniques for best resultsWho this book is forThis book is for a wide audience, including writers, marketing and business professionals, researchers, students, tech enthusiasts, and creative individuals. Anyone looking for strategies and examples for using AI co-writing tools like ChatGPT effectively in domains such as content creation, drafting emails, and inspiring artistic works, will find this book especially useful. If you are interested in AI, NLP, and innovative software for personal or professional use, this is the book for you.
Unlocking the Secrets of Prompt Engineering: Master the art of creative language generation to accelerate your journey from novice to pro
by Gilbert MizrahiEnhance your writing with AI by mastering prompt engineering techniques and become an expert in developing and utilizing LLM prompts across applicationsKey FeaturesMaster prompt engineering techniques to harness AI's writing potentialDiscover diverse LLM applications for content creation and beyondLearn through practical examples, use cases, and hands-on guidancePurchase of the print or Kindle book includes a free PDF eBookBook DescriptionUnlocking the Secrets of Prompt Engineering is your key to mastering the art of AI-driven writing. This book propels you into the world of large language models (LLMs), empowering you to create and apply prompts effectively for diverse applications, from revolutionizing content creation and chatbots to coding assistance. Starting with the fundamentals of prompt engineering, this guide provides a solid foundation in LLM prompts, their components, and applications. Through practical examples and use cases, you'll discover how LLMs can be used for generating product descriptions, personalized emails, social media posts, and even creative writing projects like fiction and poetry. The book covers advanced use cases such as creating and promoting podcasts, integrating LLMs with other tools, and using AI for chatbot development. But that’s not all. You'll also delve into the ethical considerations, best practices, and limitations of using LLM prompts as you experiment and optimize your approach for best results. By the end of this book, you'll have unlocked the full potential of AI in writing and content creation to generate ideas, overcome writer's block, boost productivity, and improve communication skills.What you will learnExplore the different types of prompts, their strengths, and weaknessesUnderstand the AI agent's knowledge and mental modelEnhance your creative writing with AI insights for fiction and poetryDevelop advanced skills in AI chatbot creation and deploymentDiscover how AI will transform industries such as education, legal, and othersIntegrate LLMs with various tools to boost productivityUnderstand AI ethics and best practices, and navigate limitations effectivelyExperiment and optimize AI techniques for best resultsWho this book is forThis book is for a wide audience, including writers, marketing and business professionals, researchers, students, tech enthusiasts, and creative individuals. Anyone looking for strategies and examples for using AI co-writing tools like ChatGPT effectively in domains such as content creation, drafting emails, and inspiring artistic works, will find this book especially useful. If you are interested in AI, NLP, and innovative software for personal or professional use, this is the book for you.
Unmanned Aerial Systems in Precision Agriculture: Technological Progresses and Applications (Smart Agriculture #2)
by Zhao Zhang Hu Liu Ce Yang Yiannis Ampatzidis Jianfeng Zhou Yu JiangThis book, consisting of 8 chapters, describes the state-of-the-art technological progress and applications of unmanned aerial vehicles (UAVs) in precision agriculture. It focuses on the UAV application in agriculture, such as crop disease detection, mid-season yield estimation, crop nutrient status, and high-throughput phenotyping. Different from individual papers focusing on a specific application, this book provides a holistic view for readers with a wide range of subjects. In addition to researchers in the areas of plant science, plant pathology, breeding, engineering, it is also intended for undergraduates and graduates who are interested in imaging processing, artificial intelligence in agriculture, precision agriculture, agricultural automation, and robotics.
Unmanned Aerial Vehicle Applications over Cellular Networks for 5G and Beyond (Wireless Networks)
by Hongliang Zhang Lingyang Song Zhu HanThis book discusses how to plan the time-variant placements of the UAVs served as base station (BS)/relay, which is very challenging due to the complicated 3D propagation environments, as well as many other practical constraints such as power and flying speed. Spectrum sharing with existing cellular networks is also investigated in this book. The emerging unmanned aerial vehicles (UAVs) have been playing an increasing role in the military, public, and civil applications. To seamlessly integrate UAVs into future cellular networks, this book will cover two main scenarios of UAV applications as follows. The first type of applications can be referred to as UAV Assisted Cellular Communications.Second type of application is to exploit UAVs for sensing purposes, such as smart agriculture, security monitoring, and traffic surveillance. Due to the limited computation capability of UAVs, the real-time sensory data needs to be transmitted to the BS for real-time data processing. The cellular networks are necessarily committed to support the data transmission for UAVs, which the authors refer to as Cellular assisted UAV Sensing. To support real-time sensing streaming, the authors design joint sensing and communication protocols, develop novel beamforming and estimation algorithms, and study efficient distributed resource optimization methods.This book targets signal processing engineers, computer and information scientists, applied mathematicians and statisticians, as well as systems engineers to carve out the role that analytical and experimental engineering has to play in UAV research and development. Undergraduate students, industry managers, government research agency workers and general readers interested in the fields of communications and networks will also want to read this book.
Unmanned Aerial Vehicles Applications: Challenges and Trends (Synthesis Lectures on Intelligent Technologies)
by Mohamed Abdelkader Anis KoubaaThis is a book that covers different aspects of UAV technology, including design and development, applications, security and communication, and legal and regulatory challenges. The book is divided into 13 chapters, grouped into four parts. The first part discusses the design and development of UAVs, including ROS customization, structured designs, and intelligent trajectory tracking. The second part explores diverse applications such as search and rescue, monitoring distributed parameter systems, and leveraging drone technology in accounting. The third part focuses on security and communication challenges, including security concerns, multi-UAV systems, and communications security. The final part delves into the legal and regulatory challenges of integrating UAVs into non-segregated airspace. The book serves as a valuable resource for researchers, practitioners, and students in the field of unmanned aerial vehicles, providing a comprehensive understanding of UAV technology and its applications.
Unmanned Aerial Vehicles for Internet of Things (IoT): Concepts, Techniques, and Applications
by Vandana Mohindru Yashwant Singh Ravindara Bhatt Anuj Kumar GuptaThe 15 chapters in this book explore the theoretical as well as a number of technical research outcomes on all aspects of UAVs. UAVs has widely differing applications such as disaster management, structural inspection, goods delivery, transportation, localization, mapping, pollution and radiation monitoring, search and rescue, farming, etc. The advantages of using UAVs are countless and have led the way for the full integration of UAVs, as intelligent objects into the IoT system. The book covers cover such subjects as: Efficient energy management systems in UAV based IoT networks IoE enabled UAVs Mind-controlled UAV using Brain-Computer Interface (BCI) The importance of AI in realizing autonomous and intelligent flying IoT Blockchain-based solutions for various security issues in UAV-enabled IoT The challenges and threats of UAVs such as hijacking, privacy, cyber-security, and physical safety.
Unmanned Aerial Vehicles for Internet of Things (IoT): Concepts, Techniques, and Applications
by Yashwant Singh Ravindara Bhatt Anuj Kumar Gupta Vandana MohindruThe 15 chapters in this book explore the theoretical as well as a number of technical research outcomes on all aspects of UAVs. UAVs has widely differing applications such as disaster management, structural inspection, goods delivery, transportation, localization, mapping, pollution and radiation monitoring, search and rescue, farming, etc. The advantages of using UAVs are countless and have led the way for the full integration of UAVs, as intelligent objects into the IoT system. The book covers cover such subjects as: Efficient energy management systems in UAV based IoT networks IoE enabled UAVs Mind-controlled UAV using Brain-Computer Interface (BCI) The importance of AI in realizing autonomous and intelligent flying IoT Blockchain-based solutions for various security issues in UAV-enabled IoT The challenges and threats of UAVs such as hijacking, privacy, cyber-security, and physical safety.
Unmanned Aerial Vehicles in Smart Cities (Unmanned System Technologies)
by Fadi Al-TurjmanThis book addresses the major challenges in realizing unmanned aerial vehicles (UAVs) in IoT-based Smart Cities. The challenges tackled vary from cost and energy efficiency to availability and service quality. The aim of this book is to focus on both the design and implementation aspects of the UAV-based approaches in IoT-enabled smart cities’ applications that are enabled and supported by wireless sensor networks, 5G, and beyond. The contributors mainly focus on data delivery approaches and their performability aspects. This book is meant for readers of varying disciplines who are interested in implementing the smart planet/environments vision via wireless/wired enabling technologies.Involves the most up to date unmanned aerial vehicles (UAV) assessment and evaluation approachesIncludes innovative operational ideas in agriculture, surveillance, rescue, etc.Pertains researchers, scientists, engineers and practitioners in the field of smart cities, IoT, and communicationsFadi Al-Turjman received his Ph.D. from Queen’s University, Canada. He is a full professor and a research center director at Near East University, Nicosia. He is a leading authority in the area of IoT and intelligent systems. His publication history spans over 250 publications in addition to his editorialship in top journals such as the IEEE Communication Surveys and Tutorials, and the Elsevier Sustaibable Cities and Society.
Unmanned Rotorcraft Systems (Advances in Industrial Control)
by Guowei Cai Ben M. Chen Tong Heng LeeUnmanned Rotorcraft Systems explores the research and development of fully-functional miniature UAV (unmanned aerial vehicle) rotorcraft, and provides a complete treatment of the design of autonomous miniature rotorcraft UAVs. The unmanned system is an integration of advanced technologies developed in communications, computing, and control areas, and is an excellent testing ground for trialing and implementing modern control techniques. Included are detailed expositions of systematic hardware construction, software systems integration, aerodynamic modeling; and automatic flight control system design.Emphasis is placed on the cooperative control and flight formation of multiple UAVs, vision-based ground target tracking, and landing on moving platforms. Other issues such as the development of GPS-less indoor micro aerial vehicles and vision-based navigation are also discussed in depth: utilizing the vision-based system for accomplishing ground target tracking, attacking and landing, cooperative control and flight formation of multiple unmanned rotorcraft; and future research directions on the related areas.
UnMarketing: Everything Has Changed and Nothing is Different
by Scott Stratten Alison StrattenUnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
UnMarketing: Everything Has Changed and Nothing is Different
by Scott Stratten Alison StrattenUnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
Unmasking Project Management: The Business Perspective of Information Systems Success
by C. MoraveckUnmasking Project Management helps professionals in information technology (IT) and business identify successful approaches to management of information systems (MIS) that will work for their organizations and projects.
Unmasking the Social Engineer: The Human Element of Security
by Christopher HadnagyLearn to identify the social engineer by non-verbal behavior Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming. Clearly combines both the practical and technical aspects of social engineering security Reveals the various dirty tricks that scammers use Pinpoints what to look for on the nonverbal side to detect the social engineer Sharing proven scientific methodology for reading, understanding, and deciphering non-verbal communications, Unmasking the Social Engineer arms readers with the knowledge needed to help protect their organizations.
Unmasking the Social Engineer: The Human Element of Security
by Christopher HadnagyLearn to identify the social engineer by non-verbal behavior Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming. Clearly combines both the practical and technical aspects of social engineering security Reveals the various dirty tricks that scammers use Pinpoints what to look for on the nonverbal side to detect the social engineer Sharing proven scientific methodology for reading, understanding, and deciphering non-verbal communications, Unmasking the Social Engineer arms readers with the knowledge needed to help protect their organizations.
Unmatched: 50 Years of Supercomputing (Chapman & Hall/CRC Computational Science)
by David BarkaiUnmatched: 50 Years of Supercomputing: A Personal Journey Accompanying the Evolution of a Powerful ToolThe rapid and extraordinary progress of supercomputing over the past half-century is a powerful demonstration of our relentless drive to understand and shape the world around us. In this book, David Barkai offers a unique and compelling account of this remarkable technological journey, drawing from his own rich experiences working at the forefront of high-performance computing (HPC).This book is a journey delineated as five decade-long ‘epochs’ defined by the systems’ architectural themes: vector processors, multi-processors, microprocessors, clusters, and accelerators and cloud computing. The final part examines key issues of HPC and discusses where it might be headed.A central goal of this book is to show how computing power has been applied, and, more importantly, how it has impacted and benefitted society. To this end, the use of HPC is illustrated in a range of industries and applications, from weather and climate modeling to engineering and life sciences. As such, this book appeals to both students and general readers with an interest in HPC, as well as industry professionals looking to revolutionize their practice.From the Foreword:“David Barkai's career has spanned five decades, during which he has had the rare opportunity to be part of some of the most significant developments in the field of supercomputing. His personal and professional insights, combined with his deep knowledge and passion for the subject matter, make this book an invaluable resource for anyone interested in the evolution of HPC and its impact on our lives.”-Horst Simon, Director, Abu Dhabi Investment Authority (ADIA) Lab
Unmatched: 50 Years of Supercomputing (Chapman & Hall/CRC Computational Science)
by David BarkaiUnmatched: 50 Years of Supercomputing: A Personal Journey Accompanying the Evolution of a Powerful ToolThe rapid and extraordinary progress of supercomputing over the past half-century is a powerful demonstration of our relentless drive to understand and shape the world around us. In this book, David Barkai offers a unique and compelling account of this remarkable technological journey, drawing from his own rich experiences working at the forefront of high-performance computing (HPC).This book is a journey delineated as five decade-long ‘epochs’ defined by the systems’ architectural themes: vector processors, multi-processors, microprocessors, clusters, and accelerators and cloud computing. The final part examines key issues of HPC and discusses where it might be headed.A central goal of this book is to show how computing power has been applied, and, more importantly, how it has impacted and benefitted society. To this end, the use of HPC is illustrated in a range of industries and applications, from weather and climate modeling to engineering and life sciences. As such, this book appeals to both students and general readers with an interest in HPC, as well as industry professionals looking to revolutionize their practice.From the Foreword:“David Barkai's career has spanned five decades, during which he has had the rare opportunity to be part of some of the most significant developments in the field of supercomputing. His personal and professional insights, combined with his deep knowledge and passion for the subject matter, make this book an invaluable resource for anyone interested in the evolution of HPC and its impact on our lives.”-Horst Simon, Director, Abu Dhabi Investment Authority (ADIA) Lab
The Unnormalized Relational Data Model: For Office Form Processor Design (Computer Science Workbench)
by Hiroyuki Kitagawa Tosiyasu L. KuniiComputer Science Workbench is a monograph series which will provide you with an in-depth working knowledge of current developments in computer technology. Every volume in this series will deal with a topic of importance in computer science and elaborate on how you yourself can build systems related to the main theme. You will be able to develop a variety of systems, including computer software tools, computer graphics, computer animation, database management systems, and computer-aided design and manufacturing systems. Computer Science Workbench represents an important new contribution in the field of practical computer technology. TOSIYASU L. KUNII Preface The evolution of database systems research is itself a story. Long after the emergence of systems derived from practical applications, Codd's relational data model has gradually occupied the theoretical domain of database systems and is moving into the realms of practical use. Certainly, the theoretical foundation makes database design, validation, and testing easier. However, Cod d's model allows only fiat tables to be handled, while most business and engineering data in practice are in nested table forms. Thus, a recent major obstacle in database systems development is the large gap between the theory and the practice.
Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
by Lisa HarrisonThis book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
Unpacking Open Innovation: Highlights From a Co-Evolutionary Inquiry (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)
by Manlio Del Giudice Maria Rosaria Della PerutaDisintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? This shows us there is some confusion regarding open innovation, or at least there is a need to cast a wider net around what open innovation is all about. The prevailing thought is that open innovation allows organizations to simultaneously expand their breadth of ideas, opportunities, and know-how while minimizing the technical and market risks associated with innovation. As a result, open innovation appears to come with little down side. Del Giudice, Della Peruta, and Carayannis fill the gap in our understanding of this emerging research field of open innovation. Their work depicts the major tendencies of publications through identifying the main themes in literature and investigating the research frontier. It also discusses potentially important fields of investigation that are still left rather unexplored.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign
by Benjamin R. Warner, Dianne G. Bystrom, Mitchell S. McKinney, and Mary C. Banwart, EditorsWritten by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant—and in some cases, the most shocking—features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.