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The Essential Instant Pot Cookbook: Fresh And Foolproof Recipes For The Electric Pressure Cooker
by Coco MoranteThe Instant Pot was first created in 2010 as seven cooking gadgets in one: pressure cooker, slow cooker, rice cooker, steamer, fryer, yoghurt maker and warmer. It has fourteen built-in smart programs: Soup, Meat/Stew, Bean/Chilli, Poultry, Sauté, Steam, Rice, Porridge, Multigrain, Slow Cook, Keep-Warm, Yoghurt, Pasteurise and Fermenting.Over the last six months Instant Pots have become a viral sensation in the UK, achieving what the Daily Mail has called 'cult-like' status. Despite already selling many thousands in the USA (one machine has 24,000 reviews on Amazon.com), Amazon.co.uk (with 1,500 reviews for the same machine) quickly ran out of stock of the device, which sells for under £100. Pinterest is flooded with the various recipes you can make in the device, from stews to cheesecake.The Essential Instant Pot Cookbook provides plenty of failsafe recipes such as a whole roasted chicken with mushroom gravy and decadent New York cheesecake, also a hearty array of contemporary meals, such as Greek-style Gigantes beans with fresh feta, braised pork loin with balsamic vinegar and caramelized onions, and much, much more!
The Essential Instant Pot® Keto Cookbook: 210 Delicious Ketogenic Recipes to Fuel You Every Day
by Casey ThalerThe two hottest trends in wellness made deliciously easy! Personal trainer and fitness expert Casey Thaler provides 210 ketogenic recipes for every meal of the day-fully endorsed by Instant Pot®.Eating keto has never been easier, thanks to the Instant Pot®, an electric multicooker that can sauté, bake, slow cook, and pressure cook healthy, flavorful meals. Perfect for all models of the Instant Pot, we're serving up 210 wholesome recipes that will have you eating in a fraction of the time. Casey's delicious meals contain no processed foods, are free from sugars, and omit inflammatory grains. You'll feel great indulging in keto staples like Easy Healing Bone Broth and Butter Pecan Fat Bombs; comfort food favorites like Classic Lasagna, Chicken Pot Pie, and Basil-Lime Carnitas; and guilt-free desserts like Luscious Lemon Squares, Soft and Chewy Chocolate Chip Cookie Bites, and more.Featuring guest recipes from some of the biggest names in the paleo and keto communities-like Danielle Walker, Dr. Kellyann Petrucci, and Robb Wolf-THE ESSENTIAL INSTANT POT® KETO COOKBOOK is your ultimate resource for eating clean and getting lean.
The Essential Instant Pot® Keto Cookbook: 210 Delicious Ketogenic Recipes to Fuel You Every Day
by Casey ThalerThe two hottest trends in wellness made deliciously easy! Personal trainer and fitness expert Casey Thaler provides 210 ketogenic recipes for every meal of the day-fully endorsed by Instant Pot®.Eating keto has never been easier, thanks to the Instant Pot®, an electric multicooker that can sauté, bake, slow cook, and pressure cook healthy, flavorful meals. Perfect for all models of the Instant Pot, we're serving up 210 wholesome recipes that will have you eating in a fraction of the time. Casey's delicious meals contain no processed foods, are free from sugars, and omit inflammatory grains. You'll feel great indulging in keto staples like Easy Healing Bone Broth and Butter Pecan Fat Bombs; comfort food favorites like Classic Lasagna, Chicken Pot Pie, and Basil-Lime Carnitas; and guilt-free desserts like Luscious Lemon Squares, Soft and Chewy Chocolate Chip Cookie Bites, and more.Featuring guest recipes from some of the biggest names in the paleo and keto communities-like Danielle Walker, Dr. Kellyann Petrucci, and Robb Wolf-THE ESSENTIAL INSTANT POT® KETO COOKBOOK is your ultimate resource for eating clean and getting lean.
The Essential Oyster: A Salty Appreciation of Taste and Temptation
by Rowan JacobsenFrom Rowan Jacobsen, America's go-to expert, the author of the trailblazing A Geography of Oysters, comes the ultimate oyster guide--a gorgeous, full-color, must-have book.A decade ago, Rowan Jacobsen wrote a book called A Geography of Oysters that celebrated the romance of oysters, the primal rush of slurping a raw denizen of the sea, and the mysteries of molluscan terroir. The book struck a chord, and American oyster culture has been on a gravity-defying trajectory ever since. With lavish four-color photos throughout by renowned photographer David Malosh, The Essential Oyster is the definitive book for oyster-lovers everywhere, featuring stunning portraits, tasting notes, and backstories of all the top oysters, as well as recipes from America's top oyster chefs and a guide to the best oyster bars. Spotlighting about a third of the more than three hundred different oysters in North America today--the unique, the historically significant, the flat-out yummiest--The Essential Oyster introduces the oyster culture and history of every region of North America, as well as overseas. There is no coastline from British Columbia to Baja, from New Iberia to New Brunswick, that isn't producing great oysters. For the most part, these are deeper cupped, stronger shelled, finer flavored, and more stylish than their predecessors. Some have colorful stories to tell. Some have quirks. All have character. The Essential Oyster will help you find the best--and help you to cherish them better. That is what's captured--and celebrated--in these pages.
Essential Student Cookbook: 400 Quick Easy and Cheap Recipes
by Cas ClarkeCas Clarke originally combined her two most successful books to create THE ESSENTIAL STUDENT COOKBOOK. This fully updated version of the bestselling compendium puts everything into one modern and redesigned volume for the aspiring student cook. Based on Cas's own experience, it gives basic guidance on essential equipment, what to take for the store cupboard and how to cope with the vagaries of cooking in hall. The recipes are completely straightforward and assume no prior knowledge. They take into account the student's limited means and time but also cater for the odd occasion when they might want to splash out or entertain friends.
Essential Wines and Wineries of the Pacific Northwest: A Guide to the Wine Countries of Washington, Oregon, British Columbia, and Idaho
by Cole DanehowerSuperbly balanced pinot noirs; crisp rieslings; rich, heady syrahs: these are only a fraction of the expertly crafted wines being produced in the Pacific Northwest's diverse and distinctive wine countries. Second only to California in production, the Pacific Northwest is the largest wine region in North America, home to more than 1,000 wineries. What was once a young wine-growing area with a reputation for eccentricity is today recognized as a dynamic region producing world-class wines, with a focus on ecologically sound practices.This definitive volume profiles the wines, the people who make them, and the wine countries of Washington, Oregon, British Columbia, and Idaho. The journey begins with the region's climates and geology, which create a fascinating tapestry of wine-growing areas. Next, the book focuses on the unique qualities of each wine region, with profiles of more than 160 representative wineries to visit. Included are legacy wineries that helped to build the region’s reputation, prestige wineries with a national presence, under-the-radar artisan wineries that embody the pioneering spirit of the Northwest, and promising new wineries. Each profile lists the winery's signature, premium, value, and estate wines.Beautifully illustrated with photographs and helpful maps, this in-depth guide is a milestone in the North American literature on wine. It will enable wine lovers everywhere to plan their touring, select their wines, and explore and discover the riches of the Northwest's wine country.
Essential Winetasting: The Complete Practical Winetasting Course
by Michael SchusterAn authoritative and inspirational winetasting course, from one of the world's leading wine educators. 'Explains the mechanics of taste and tasting better than any book I've seen.' - Richard Ehrlich, Independent on Sunday Learn how to taste wine, with one of the world's leading wine educators. This book offers a particularly clear and precise means of teaching yourself how to taste and how to get more out of your wine, whatever your level. All the major grape varieties are explored, and their key characteristics in different regions. Ten practical tastings then cover core tasting techniques. Do you want to explore Dry Whites, for example, looking at 'Old World' versus 'New World' Sauvignon Blancs? Or investigate 'terroir' in a range of Bordeaux wines? Additional information on subjects such as Wines and Age and the impact of climate change complete the picture, making this book a powerful tool for understanding and appreciating wine at all levels.
The Essentials of Classic Italian Cooking
by Marcella Hazan'If this were the only cookbook you owned, neither you nor those you cooked for would ever get bored.’ Nigella Lawson Marcella Hazan is widely regarded as one of the greatest Italian cookery writers in the world and The Essentials of Classic Italian Cooking is her masterpiece. Aimed at cooks of every level, be they beginners or accomplished chefs, it is an accessible and comprehensive guide to authentic Italian cuisine and should find a place in the kitchen library of anyone who is passionate about good food.Featuring hundreds of recipes ranging from soups, pastas and risottos, to delicious meat and vegetable dishes, The Essentials of Classic Italian Cooking is an indispensable addition to any kitchen.
Essentials of Cooking
by James PetersonIn this unrivaled practical guide, one of America's most widely respected cookbook authors distills his vast knowledge and experience into the 100 essential techniques that every cook needs to know. Seven hundred and fifty photographs unravel the mysteries of the method and provide practical application on the spot. Each technique is further explained in terms of how it makes the food taste: What happens, for example, if you cook the fish in butter versus oil? Why does roasting make vegetables taste so good? How do you decide whether you want to make a chicken stew or sautT? Here are answers to just about every cooking question, from the simple to the sublime: how to boil an artichoke or cook a soft-boiled egg, or how to clean soft-shell crabs or even butcher and roast a whole saddle of lamb. Knowing how to execute a technique makes you efficient; knowing why you've chosen that technique makes you a master.
Essentials of Food Science (Food Science Text Series)
by Vickie A. Vaclavik Elizabeth W. ChristianDesigned primarily for the non-Food Science major, this textbook presents principles of food science for the nutrition, dietetics, hospitality, and culinary arts student enrolled in an introductory food science course. As in the first edition the book is easily readable. Chapters follow the order of the USDA's Food Guide Pyramid, beginning with foods appearing at the base of the Pyramid - the bread, cereal, rice, and pasta foods, and continuing with foods through the top of the Pyramid - the fatty, oils, and sweets. A chapter on baked products covers batters and doughs, and builds upon information in earlier chapters. The last chapters cover aspects of food production and government regulation. For this second edition the authors have expanded the concepts relating to material in all chapters, including quality, gums, organic food, irradiation, biotechnology, sugar substitutes, fat replacers, packaging, health claims, and dietary guidelines.
Essentials of Food Science (Food Science Text Series)
by Vickie A. Vaclavik Elizabeth W. Christian Tad CampbellThe fifth edition of the Essential of Food Science text continues its approach of presenting the essential information of food chemistry, food technology, and food preparations while providing a single source of information for the non-major food science student. This latest edition includes new discussions of food quality and new presentations of information around biotechnology and genetically modified foods. Also new in this edition is a discussion of the Food Safety Modernization Act (FSMA), a comparison chart for Halal and Kosher foods and introductions to newly popular products like pea starchand the various plant-based meat analogues that are now available commercially and for household use. Each chapter ends with a glossary of terms, references, and a bibliography. The popular “Culinary Alert!” features are scattered throughout the text and provide suggestions for the reader to easily apply the information in the text to his or her cooking application. Appendices at the end of the book include a variety of current topics such as Processed Foods, Biotechnology, Genetically Modified Foods, Functional Foods, Nutraceuticals, Phytochemicals, Medical Foods, and a Brief History of Foods Guides including USDA Choosemyplate.gov. V.A. Vaclavik, Ph.D., RD. has taught classes in nutrition, food science and management and culinary arts for over 25 years at the college level in Dallas, Texas. She is a graduate of Cornell University, human nutrition and food; Purdue University, restaurant, hotel, institution management; and Texas Woman’s University, institution management and food science. Elizabeth Christian, Ph.D. has been an adjunct faculty member at Texas Woman’s University for more than 25 years, teaching both face-to-face and online classes in the Nutrition and Food Science department. She obtained her B.S. and her PhD. In Food Science from Leeds University, England, and then worked as a research scientist at the Hannah Dairy Research Institute in Scotland for Five years before moving to the United States. Tad Campbell, MCN, RDN, LD is a clinical instructor at The University of Texas Southwestern Medical Center at Dallas, where he teaches Food Science and Technology as well as other nutrition courses in the Master of Clinical Nutrition – Coordinated Program. He holds a Bachelor of Business Administration degree from Baylor University as well as a Master of Clinical Nutrition from UT Southwestern where he studied Food Science under Dr. Vickie Vaclavik.
Essentials of Human Nutrition
by Jim Mann A. Stewart TruswellFood is one of the basic necessities of life, yet nutrition has only relatively recently been recognised as one of the most important determinants of individual and public health. A full understanding of this multi-faceted subject area requires an integrated approach, from molecular to societal level. Essentials of Human Nutrition provides a complete and student-friendly introduction to the field making it an ideal companion for students throughout their study of nutrition. Written by an international team of experts, every chapter is carefully edited to give consistently clear and coherent explanations of all of the essential principles of nutrition. The physiological and biochemical processes involved in nourishment are discussed first, before the text moves on to consider the different effects of diet and changing nutritional requirements at different life stages. The book concludes by illustrating how nutritional principles are applied in different practical contexts, from sports nutrition to food in hospitals. Online Resource Centre: Student Resources: Forest plot: forest plot discussed in Chapter 24 'Nutrition and Cancer', showing the results of a meta-analysis of observational studies of the relationship between waist circumference and postmenopausal breast cancer. Topical updates: periodic updates from the editors on the debate surrounding topical subjects. Weblinks: useful weblinks to journal articles cited in the book. Lecturer Resources: Figures from the book: available to download for use in lectures.
Essentials of Professional Cooking
by Wayne GisslenEssentials of Professional Cooking, Second Edition, focuses on fundamental cooking procedures and techniques, functions of ingredients, and desired results to empower the reader with the keen understanding necessary to prepare virtually any dish to perfection—without relying solely on a recipe. Specially constructed to meet the on-the-job demands of food-service managers, the streamlined approach of Essentials of Professional Cooking, Second Edition, extends the benefits of this material to students and professionals in hospitality management and food-service management.
Estela
by Ignacio MattosNamed one of the Best Cookbooks of Fall 2018 by The New York Times Book Review, Epicurious, Grub Street, The Kitchn, and more &“The rare restaurant-y cookbook whose recipes actually turn out as well as the seemingly unattainable photos.&”—The New York Times Book Review One flight up, in a bustling neighborhood bistro overlooking the chaos of one of downtown New York&’s busiest streets, Ignacio Mattos serves food so uncannily delicious it consistently earns him accolades like &“Chef of the Year,&” and his restaurant Estela a spot among the World&’s 50 Best. Everyone wants a taste of Estela, from loyal local customers to out-of-town foodies, visiting chefs to visiting presidents. The food is bold, bright, layered, playful, and surprising. Innovative without being precious. Comfort food, really. Food that bursts to life in your mouth—food that hits you right there. Estela, the long-awaited cookbook, shows how to think like Ignacio Mattos, who as an immigrant sees ingredients with fresh eyes. Here is how to look at something as ordinary as a button mushroom and make it extraordinary (shaved thin over ricotta dumplings), or as familiar as burrata and transform it (with a pool of juiced herby greens and charred bread). How to use vinegars, citruses, fish sauce, and pickling broth to give each bite a pop of flavor. How to compose a plate in layers, so that the deeper you dig, the more that is revealed, while each forkful carries an electric marriage of flavors and textures. Estela presents over 133 recipes, including classics that will never leave the menu, like Lamb Ribs with Chermoula and Honey, Mussels Escabeche on Toast, and the hide-and- seek joy of Endive Salad with Walnuts and Ubriaco Rosso. Small plates meant for sharing with friends and family, like Cherry Tomatoes with Figs and Onion. Incredible pan-seared steaks. And basics for the pantry that will elevate whatever you feel like making. Estela is the restaurant, but Estela is far more than a restaurant cookbook. It&’s an inviting and creative expression of Mattos&’s fresh and influential style.
Esther the Wonder Pig: Changing the World One Heart at a Time
by Steve Jenkins Derek Walter Caprice CraneUnlikely pig owners Steve and Derek got a whole lot more than they bargained for when the designer micro piglet they adopted turned out to be a full-sized 600-pound sow! This funny, inspirational story shows how families really do come in all shapes and sizes. In the summer of 2012, Steve Jenkins was contacted by an old friend about adopting a micro piglet. Though he knew his partner Derek wouldn't be enthusiastic, he agreed to take the adorable little pig anyway, thinking he could care for her himself. Little did he know, that decision would change his and Derek's lives forever. It turned out there was nothing "micro" about Esther, and Steve and Derek had actually signed on to raise a full-sized commercial pig. Within three years, Tiny Esther grew to a whopping 600 pounds. After some real growing pains and a lot of pig-sized messes, it became clear that Esther needed much more space, so Steve and Derek made another life-changing decision: they bought a farm and opened the Happily Ever Esther Farm Sanctuary, where they could care for Esther and other animals in need. Funny, heartwarming, and utterly charming, Esther the Wonder Pig follows Steve and Derek's adventure--from reluctant pig parents to farm-owning advocates for animals.NEW YORK TIMES BESTSELLER AMAZON BEST BOOK OF THE YEAR
Et Voila!: A Simple French Baking Love Story
by Manon LagrèveThe Great British Bakeoff alumni and winner of the NYE 2023 special, Manon Lagrève, shares over 80 French classics – simplified or with a twist – for the modern baker.In her debut cookbook, Et Voila!, Manon proves that elegant French baking does not have to be difficult or pretentious to make. With just a few basic pieces of baking equipment and Manon's secret short-cuts, you too can master the French pastries and desserts of your dreams. This is a collection of her favourite family recipes, many of which were handed down by her mother and grandmothers, and are perfect for sharing with the people you love.Whether you want to perfect the classics such as brioche, éclairs and macarons or whip up a galette or a clafoutis after a mid-week meal, there's something for every baker and palate. French baking can be chic and simple, and whatever your baking skill, Manon will show you how.
Ethanol and the Liver: Mechanisms and Management
by David Sherman Ronald Ross WatsonDistilling the available knowledge on ethanol-induced liver damage and directly complementing the available bio-medical literature, Ethanol and the Liver covers pathogenic and clinical aspects of alcoholic liver disease. Providing broader coverage of the subject than any available monograph, the editors and their panel of experts relate basic scien
The Ethical Carnivore: My Year Killing to Eat
by Louise GrayWinner of two 2017 Guild of Food Writers Awards: best Food Book Award and the Campaigning and Investigative Food Work AwardShortlisted for the 2017 Fortnum & Mason Food Book of the YearA BBC Radio 4 Food Programme Book of the Year 2016A Guardian Book of the Year 2016We should all know exactly where our meat comes from. But what if you took this modern-day maxim to its logical conclusion and only ate animals you killed yourself?Louise Gray decides to be an ethical carnivore and learn to stalk, shoot and fish. Starting small, Louise shucks oysters and catches a trout. As she begins to reconnect with nature, she befriends countrymen and women who can teach her to shoot pigeons, rabbits and red deer.Louise begins to look into how meat is processed, including the beef in our burgers, cheap chicken, supermarket bacon and farmed fish. She investigates halal slaughter and visits abattoirs to ask whether new technology can make eating meat more humane.Delving into alternative food cultures, Louise finds herself sourcing roadkill and cooking a squirrel stir-fry, and she explores eating other sources of protein like in vitro meat, insects and plant-based options.With the global demand for meat growing, Louise argues that eating less meat should be an essential part of fighting climate change for all of us. Her writing on nature, food and the environment is full of humour, while never shying from the hard facts. Louise gets to the heart of modern anxieties about where our meat comes from, asking an important question for our time – is it possible to be an ethical carnivore?
Ethical Vegan: A Personal and Political Journey to Change the World
by Jordi Casamitjana'Powerful and poignant.' Virginia McKenna OBE, Born FreeEthical veganism is not just a diet. Not just an opinion; nor a trend. This is a 21st-century revolution which began more than twenty centuries ago.Ethical veganism is not only about the food you choose to consume, it is a coherent philosophical belief that affects most areas of your life, and which could be the answer to today's global crises.Jordi Casamitjana is the vegan zoologist and animal protection campaigner whose landmark Employment Tribunal in 2020 made ethical veganism a protected belief in Great Britain. Ethical Vegan describes Jordi's extraordinary life and the animal encounters which led him to veganism and legal victory. It debunks myths and dispels preconceptions, offering a comprehensive analysis of veganism as a philosophy and as a socio-political transformative movement. Taking in history, science and everyday living, it explores how it is possible to dress ethically, travel, consume and work responsibly and, of course, eat well without compromising vegan ethics.Ethical Vegan is a riveting read - Jordi Casamitjana argues passionately for humans to interact with the world in a positive and compassionate way. This thought-provoking manifesto for doing no harm has the power to open people's minds and help to achieve a better future for all living things and the planet.As informative as it is incisive, as inspiring as it is inviting, this book will become one of the stand-out pieces of literature in the animal liberation movement. A must read whether you are vegan, vegetarian or otherwise!' Jay Brave
The Ethicurean Cookbook: Recipes, foods and spirituous liquors, from our bounteous walled garden in the several seasons of the year
by The EthicureanThe Ethicurean philosophy is simple: eat local, celebrate native foods, live well.The Ethicurean is quietly changing the face of modern British cooking: all from a walled garden in the heart of the Mendip Hills. The Ethicurean Cookbook follows a year in their magnificent kitchen and garden, and celebrates the greatest food, drink and traditions of this fair land.The combinations are electric: confit rabbit is paired with lovage breadcrumbs, cured roe deer flirts with wood sorrel, and foraged nettle soup is fortified by a young Caerphilly. The salads are as fresh as a daisy: honeyed walnuts nestle amongst beetroot carpaccio, rich curd cheese is balanced by delicate cucumber. And the comfort of pies and puds - pork and juniper pie, Eccles cakes with Dorset Blue Vinny - is only enhanced by the apple juice, cider and beer poured in equal measure.With 120 recipes and a year of seasonal inspiration in photographs and words, Ethicureanism is a new British cooking manifesto.
Ethiopia: Recipes and traditions from the horn of Africa
by Yohanis GebreyesusEthiopia stands as a land apart: never colonised, the country celebrates and preserves ancient traditions. The fascinating cuisine is enriched with the different religious influences of Judaism, Christianity and Islam - a combination unique to Africa. The delicious dishes featured are Doro Wat, chicken slowly stewed with berbere spice, Yeassa Alichia, curried fish stew, and Siga Tibs, flashfried beef cubes, as well as a wealth of vegetarian dishes such as Gomen, minced collard greens with ginger and garlic and Azifa, green lentil salad.Chef Yohanis takes the reader on a journey through all the essential dishes of his native country, including the traditional Injera synonymous with an Ethiopia feast, along the way telling wondrous stories of the local communities and customs. Complete with photography of the country's stunning landscapes and vibrant artisans, this book demonstrates why Ethiopian food should be considered as one of the world's greatest, most enchanting cuisines.
Ethnic Fermented Foods and Beverages of India: Science History and Culture
by Jyoti Prakash TamangThis book provides detailed information on the various ethnic fermented foods and beverages of India. India is home to a diverse food culture comprising fermented and non-fermented ethnic foods and alcoholic beverages. More than 350 different types of familiar, less-familiar and rare ethnic fermented foods and alcoholic beverages are traditionally prepared by the country’s diverse ethnic groups, and include alcoholic, milk, vegetable, bamboo, legume, meat, fish, and cereal based beverages. Most of the Indian ethnic fermented foods are naturally fermented, whereas the majority of the alcoholic beverages have been prepared using dry starter culture and the ‘back-sloping’ method for the past 6,000 years. A broad range of culturable and unculturable microbiomes and mycobiomes are associated with the fermentation and production of ethnic foods and alcoholic drinks in India. The book begins with detailed chapters on various aspects including food habits, dietary culture, and the history, microbiology and health benefits of fermented Indian food and beverages. Subsequent chapters describe unique and region-specific ethnic fermented foods and beverages from all 28 states and 9 union territories. In turn the classification of various ethnic fermented foods and beverages, their traditional methods of preparation, culinary practices and mode of consumption, socio-economy, ethnic values, microbiology, food safety, nutritional value, and process optimization in some foods are discussed in details with original pictures. In closing, the book addresses the medicinal properties of the fermented food products and their health benefits, together with corresponding safety regulations.
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry (Routledge Studies in Marketing)
by Elena ChatzopoulouEthnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry (Routledge Studies in Marketing)
by Elena ChatzopoulouEthnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.
The Ethnic Restaurateur
by Krishnendu RayAcademic discussions of ethnic food have tended to focus on the attitudes of consumers, rather than the creators and producers. In this ground-breaking new book, Krishnendu Ray reverses this trend by exploring the culinary world from the perspective of the ethnic restaurateur. Focusing on New York City, he examines the lived experience, work, memories, and aspirations of immigrants working in the food industry. He shows how migrants become established in new places, creating a taste of home and playing a key role in influencing food cultures as a result of transactions between producers, consumers and commentators.Based on extensive interviews with immigrant restaurateurs and students, chefs and alumni at the Culinary Institute of America, ethnographic observation at immigrant eateries and haute institutional kitchens as well as historical sources such as the US census, newspaper coverage of restaurants, reviews, menus, recipes, and guidebooks, Ray reveals changing tastes in a major American city between the late 19th and through the 20th century. Written by one of the most outstanding scholars in the field, The Ethnic Restaurateur is an essential read for students and academics in food studies, culinary arts, sociology, urban studies and indeed anyone interested in popular culture and cooking in the United States.