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Food Marketing and Selling Healthy Lifestyles with Science: Transhistorical Perspectives (Critical Food Studies)
by Göran Eriksson Lauren Alex O’HaganThis book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture.Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory.It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Food Marketing and Selling Healthy Lifestyles with Science: Transhistorical Perspectives (Critical Food Studies)
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture.Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory.It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
The Food Movement, Culture, and Religion: A Tale of Pigs, Christians, Jews, and Politics
by Jonathan SchorschThis book explores the cultural and religious politics of the contemporary food movement, starting from the example of Jewish foodies, their zeal for pig (forbidden by Jewish law), and their talk about why ignoring traditional precepts around food is desirable. Focusing on the work of Michael Pollan, Jonathan Schorsch questions the modernist, materialist, and rationalist worldview of many foodies and discusses their lack of attention to culture, tradition, and religion.
The Food Movement, Culture, and Religion: A Tale of Pigs, Christians, Jews, and Politics
by Jonathan SchorschThis book explores the cultural and religious politics of the contemporary food movement, starting from the example of Jewish foodies, their zeal for pig (forbidden by Jewish law), and their talk about why ignoring traditional precepts around food is desirable. Focusing on the work of Michael Pollan, Jonathan Schorsch questions the modernist, materialist, and rationalist worldview of many foodies and discusses their lack of attention to culture, tradition, and religion.
Food, Nature and Society: Rural Life in Late Modernity
by Michel BlancThis title was first published in 2001. Focusing on the distinctive ways in which rural social, economic and political life is experienced in developed societies in late modernity, this striking volume draws on empirical material from a wide range of countries within and outside the EU. It also incorporates comparative case studies from South Africa, Australia and New Zealand.
Food, Nature and Society: Rural Life in Late Modernity
by Michel BlancThis title was first published in 2001. Focusing on the distinctive ways in which rural social, economic and political life is experienced in developed societies in late modernity, this striking volume draws on empirical material from a wide range of countries within and outside the EU. It also incorporates comparative case studies from South Africa, Australia and New Zealand.
Food Parcels in International Migration: Intimate Connections (Anthropology, Change, and Development)
by Diana Mata-Codesal Maria AbranchesThis book takes food parcels as a vehicle for exploring relationships, intimacy, care, consumption, exchange, and other fundamental anthropological concerns, examining them in relation to wider transnational spaces. As the contributors to this volume argue, food and its related practices offer a window through which to examine the reconciliation of people’s localised intimate experiences with globalising forces. Their analyses contribute to an embodied and sensorial approach to social change by examining migrants and their families’ experiences of global connectedness through familiar objects and narratives. By bringing in in-depth ethnographic insights from different social and economic contexts, this book widens the understanding of the lived experiences of mobility and goes beyond the divide between origin and destination countries, therefore contributing to new ways of thinking about migration and transnationalism that take into consideration the materiality of global connections and the way such connections are embodied and experienced at the local level.
Food Policy and Practice in Early Childhood Education and Care: Children, Practitioners, and Parents in an English Nursery (Routledge Food Studies)
by Francesca VaghiThis book is about food and feeding in early childhood education and care, offering an exploration of the intersection of children’s food, education, family intervention, and public health policies. The notion of ‘good’ food for children is often communicated as a matter of common sense by policymakers and public health authorities; yet the social, material, and practical aspects of feeding children are far from straightforward. Drawing on a detailed ethnographic study conducted in a London nursery and children’s centre, this book provides a close examination of the practices of childcare practitioners, children, and parents, asking how the universalism of policy and bureaucracy fits with the particularism of feeding and eating in the early years. Looking at the unintended consequences that emerged in the field, such as contradictory public health messaging and arbitrary policy interventions, the book reveals the harmful assumptions about disadvantaged groups that are perpetuated in policy discourse, and challenges the constructs of individual choice and responsibility as main determinants of health. Children’s food practices at the nursery are examined to explore the notion that, whilst for adults it is what children eat that often matters most, to children it is how they eat that is more important. This book contributes to a growing body of literature evidencing how children’s food is a contested domain, in which power relations are continuously negotiated. This raises questions not only on how children can be included in policy beyond a tokenistic involvement but also on what children’s well-being might mean beyond the biomedical sphere. The book will particularly appeal to students and scholars in food and health, food policy, childhood studies, and medical anthropology. Policymakers and non-governmental bodies working in the domains of children’s food and early years policies will also find this book of interest.
Food Policy and Practice in Early Childhood Education and Care: Children, Practitioners, and Parents in an English Nursery (Routledge Food Studies)
by Francesca VaghiThis book is about food and feeding in early childhood education and care, offering an exploration of the intersection of children’s food, education, family intervention, and public health policies. The notion of ‘good’ food for children is often communicated as a matter of common sense by policymakers and public health authorities; yet the social, material, and practical aspects of feeding children are far from straightforward. Drawing on a detailed ethnographic study conducted in a London nursery and children’s centre, this book provides a close examination of the practices of childcare practitioners, children, and parents, asking how the universalism of policy and bureaucracy fits with the particularism of feeding and eating in the early years. Looking at the unintended consequences that emerged in the field, such as contradictory public health messaging and arbitrary policy interventions, the book reveals the harmful assumptions about disadvantaged groups that are perpetuated in policy discourse, and challenges the constructs of individual choice and responsibility as main determinants of health. Children’s food practices at the nursery are examined to explore the notion that, whilst for adults it is what children eat that often matters most, to children it is how they eat that is more important. This book contributes to a growing body of literature evidencing how children’s food is a contested domain, in which power relations are continuously negotiated. This raises questions not only on how children can be included in policy beyond a tokenistic involvement but also on what children’s well-being might mean beyond the biomedical sphere. The book will particularly appeal to students and scholars in food and health, food policy, childhood studies, and medical anthropology. Policymakers and non-governmental bodies working in the domains of children’s food and early years policies will also find this book of interest.
Food Policy and the Environmental Credit Crunch: From Soup to Nuts
by Julie Hudson Paul DonovanThe changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from the perspective of sustainability and reducing the impact of the environmental credit crunch. The economic changes we experience now have a bearing on our ability to manage the environmental credit crunch that looms. Food Policy and the Environmental Credit Crunch: From Soup to Nuts elaborates on the issues addressed in the authors’ first book, From Red to Green?,and asks whether the financial credit crunch could ameliorate or exacerbate the emergent environmental credit crunch. The conclusion drawn here is that a significant and positive difference could be made by changing some of the ways in which we procure, prepare, and consume our food. Written by an economist and an investment professional, this book addresses the economic and environmental implications of how we treat food. The book examines each aspect of the ‘food chain’, from agriculture, to production and processing, retail, preparation, consumption and waste.
Food Policy and the Environmental Credit Crunch: From Soup to Nuts
by Julie Hudson Paul DonovanThe changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from the perspective of sustainability and reducing the impact of the environmental credit crunch. The economic changes we experience now have a bearing on our ability to manage the environmental credit crunch that looms. Food Policy and the Environmental Credit Crunch: From Soup to Nuts elaborates on the issues addressed in the authors’ first book, From Red to Green?,and asks whether the financial credit crunch could ameliorate or exacerbate the emergent environmental credit crunch. The conclusion drawn here is that a significant and positive difference could be made by changing some of the ways in which we procure, prepare, and consume our food. Written by an economist and an investment professional, this book addresses the economic and environmental implications of how we treat food. The book examines each aspect of the ‘food chain’, from agriculture, to production and processing, retail, preparation, consumption and waste.
Food Policy in the United Kingdom: An Introduction (Earthscan Food and Agriculture)
by Martin Caraher Sinéad Furey Rebecca WellsThis book provides an introduction to food policy in the United Kingdom, examining policy development, implementation, influences and current issues. The book begins by providing a wide-ranging introduction to food policy in the UK, situating it within wider global debates and establishing key drivers, such as issues related to global citizenship, trade and finance. The use of food control as a policy lever is also discussed and contrasted with alternative approaches based on behaviour change. The book presents an overview of the history of UK food policy, from which there is much to be learned, before moving onto current challenges posed by political instability, both at home and abroad, global pandemics and cost of living crises. Foremost is the need to manage public health, including both malnutrition and obesity, while promoting sustainable and healthy diets, as well as the broader issues around addressing food security and food poverty. The book also examines public sector food initiatives, such as school food and early childhood provisions, and food regulation. As a part of food regulation, chapters examine food scares and food fraud, from chalk in flour to "horsegate". The role of media, marketing and advertising is also considered within a policy perspective. Taking a wider lens, the book also discusses the impact of global food trade and the financialisation of food on food policy in the UK and vice versa. The book is supported by instructor eResources on the Routledge website designed to support student learning as well as provide regular updates on UK food policy developments. The eResources include student activities, group exercises and links to further reading and additional resources. This book serves as a key introduction to UK food and agricultural policy for students, scholars, policymakers and professionals, as well as those interested in food systems, public health and social policy more widely.
Food Policy in the United Kingdom: An Introduction (Earthscan Food and Agriculture)
by Martin Caraher Sinéad Furey Rebecca WellsThis book provides an introduction to food policy in the United Kingdom, examining policy development, implementation, influences and current issues. The book begins by providing a wide-ranging introduction to food policy in the UK, situating it within wider global debates and establishing key drivers, such as issues related to global citizenship, trade and finance. The use of food control as a policy lever is also discussed and contrasted with alternative approaches based on behaviour change. The book presents an overview of the history of UK food policy, from which there is much to be learned, before moving onto current challenges posed by political instability, both at home and abroad, global pandemics and cost of living crises. Foremost is the need to manage public health, including both malnutrition and obesity, while promoting sustainable and healthy diets, as well as the broader issues around addressing food security and food poverty. The book also examines public sector food initiatives, such as school food and early childhood provisions, and food regulation. As a part of food regulation, chapters examine food scares and food fraud, from chalk in flour to "horsegate". The role of media, marketing and advertising is also considered within a policy perspective. Taking a wider lens, the book also discusses the impact of global food trade and the financialisation of food on food policy in the UK and vice versa. The book is supported by instructor eResources on the Routledge website designed to support student learning as well as provide regular updates on UK food policy developments. The eResources include student activities, group exercises and links to further reading and additional resources. This book serves as a key introduction to UK food and agricultural policy for students, scholars, policymakers and professionals, as well as those interested in food systems, public health and social policy more widely.
Food Price Dynamics and Price Adjustment in the EU
This book addresses the important issue of food prices across EU Member States. Although recent attention has focused on events in world commodity markets following the spikes in world prices in 2007-2008 and 2011, there has been comparatively little attention addressing food price dynamics at the retail level. This volume addresses the characteristics of retail food price behaviour and the nature and drivers of price transmission across the EU. There are several inter-related features of the research reported here. First, the volume reports the characteristics of retail food inflation across the EU and the extent to which it differs from non-food inflation. Second, given the different experience of food inflation across EU Member States, it details the process of price transmission as shocks from upstream and world markets are passed through the food sector to the retail stage. Third, it addresses how the extent and nature of price transmission is determined by various aspects of competition throughout the domestic food sector and how the nature of vertical contracting between stages can determine the price transmission process. Finally, it outlines the potential of high-frequency, product-specific scanner data to address price dynamics and adjustment issues and how scanner data can also be used to measure food price inflation. The book will be of interest to researchers on price transmission and competition issues in the EU and, given the wider interest on these issues coupled with the novel use of scanner data, to researchers further afield. The contributions will also be of interest to policymakers and stakeholders as they seek to make sense of, and to address, regulation issues as they relate to the food sector.
Food Production and Nature Conservation: Conflicts and Solutions (Earthscan Food and Agriculture)
by Iain J. Gordon Herbert H.T. Prins Geoff R. SquireFeeding the world's growing human population is increasingly challenging, especially as more people adopt a western diet and lifestyle. Doing so without causing damage to nature poses an even greater challenge. This book argues that in order to create a sustainable food supply whilst conserving nature, agriculture and nature must be reconnected and approached together. The authors demonstrate that while the links between nature and food production have, to some extent, already been recognized, until now the focus has been to protect one from the impacts of the other. Instead, it is argued that nature and agriculture can, and should, work together and ultimately benefit from one another. Chapters describe efforts to protect nature through globally connected protected area systems and illustrate how farming methods are being shaped to protect nature within agricultural systems. The authors also point to many ways in which nature benefits agriculture through the ecosystem services it provides. Overall, the book shows that nature conservation and food production must be considered as equally important components of future solutions to meet the global demand for food in a manner that is sustainable for both the human population and the planet as a whole.
Food Production and Nature Conservation: Conflicts and Solutions (Earthscan Food and Agriculture)
by Iain J. Gordon Herbert H.T. Prins Geoff R. SquireFeeding the world's growing human population is increasingly challenging, especially as more people adopt a western diet and lifestyle. Doing so without causing damage to nature poses an even greater challenge. This book argues that in order to create a sustainable food supply whilst conserving nature, agriculture and nature must be reconnected and approached together. The authors demonstrate that while the links between nature and food production have, to some extent, already been recognized, until now the focus has been to protect one from the impacts of the other. Instead, it is argued that nature and agriculture can, and should, work together and ultimately benefit from one another. Chapters describe efforts to protect nature through globally connected protected area systems and illustrate how farming methods are being shaped to protect nature within agricultural systems. The authors also point to many ways in which nature benefits agriculture through the ecosystem services it provides. Overall, the book shows that nature conservation and food production must be considered as equally important components of future solutions to meet the global demand for food in a manner that is sustainable for both the human population and the planet as a whole.
Food Resistance Movements: Journeying Through Alternative Food Networks (Alternatives and Futures: Cultures, Practices, Activism and Utopias)
by Ferne EdwardsThis book examines food resistance movements as a form of alternative food network, charting the author’s journey as a cultural anthropologist through three food resistance movements.In Australia, freegans’ consumption of ‘garbage’ in the food waste movement of the early 2000s reveals the extent of food going to waste from commercial sources while people go hungry. In contrast, Venezuela’s food sovereignty movement is part of a national transition from a capitalist to socialist economy, highlighting processes of decentralisation, collectivisation, and government-grassroots’ coalitions. The study of autonomous spaces in Catalonia illuminates how food sharing can enable people to live their politics, as well as the centrality of issues around urban governance, consumption, technology and use of space to food resistance efforts. This engaging volume brings an important and engaging contribution to current discussions around the transition to just and sustainable food systems.
Food Security Among Small-Scale Agricultural Producers in Southern Africa
by Josephine Phillip MsangiThe book focuses on food security highlighting the role of indigenous knowledge and scientific research in addressing the plight of poor small-scale agricultural producers. Rapidly growing global population and global policies and management governing sustainability, hunger, food security and poverty alleviation are discussed. Additionally, impacts of probable climate change, research on land productivity and performance of dependable food crops i.e. cassava and pearl millet are discussed. Analyzed in great detail are roles of small stock, urban/peri-urban agriculture and advantages of climate-smart agriculture and participatory research in enhancing food security of the small-scale agricultural producers in Southern Africa.
Food Security and Development: Country Case Studies
by Udaya Sekhar NagothuThe global food system is characterized by large numbers of people experiencing food insecurity and hunger on the one hand, and vast amounts of food waste and overconsumption on the other. This book brings together experiences from different countries addressing the challenges associated with food security. Seen through various disciplinary lenses the different cases included are countries at various stages of food security, with diverse stories of success as well as failures in their efforts. China, Brazil and India, as well as less developed countries in Africa and Asia, such as Malawi, Ethiopia, Tanzania, Myanmar, Bangladesh and the Philippines. The authors pay special attention to the environmental and socio-economic challenges in the respective chapters and how they contribute to food insecurity. Each of the case studies identifies and analyzes which factors or drivers (environmental, economic, policy, technology, markets) have been the most powerful shapers of the food system and their future impact. The case studies identify interventions at regional, national and local level that contribute positively to food security, highlighting solutions that are effective and easy to implement for all levels of decision makers, from farmers to policy makers. Overall, the book provides insights in order to foster a greater understanding of the issues surrounding food security and support progress towards the goal of a sustainable food system for all.
Food Security and Development: Country Case Studies
by Udaya Sekhar NagothuThe global food system is characterized by large numbers of people experiencing food insecurity and hunger on the one hand, and vast amounts of food waste and overconsumption on the other. This book brings together experiences from different countries addressing the challenges associated with food security. Seen through various disciplinary lenses the different cases included are countries at various stages of food security, with diverse stories of success as well as failures in their efforts. China, Brazil and India, as well as less developed countries in Africa and Asia, such as Malawi, Ethiopia, Tanzania, Myanmar, Bangladesh and the Philippines. The authors pay special attention to the environmental and socio-economic challenges in the respective chapters and how they contribute to food insecurity. Each of the case studies identifies and analyzes which factors or drivers (environmental, economic, policy, technology, markets) have been the most powerful shapers of the food system and their future impact. The case studies identify interventions at regional, national and local level that contribute positively to food security, highlighting solutions that are effective and easy to implement for all levels of decision makers, from farmers to policy makers. Overall, the book provides insights in order to foster a greater understanding of the issues surrounding food security and support progress towards the goal of a sustainable food system for all.
Food Security and Land Use Change under Conditions of Climatic Variability: A Multidimensional Perspective
by Victor R. Squires Mahesh K. GaurThis volume analyzes the global challenges of food security, land use changes, and climate change impacts on food production in order to recommend sustainable development policies, anticipate future food services and demands, and identify the economic benefits and trade-offs of meeting food security demands and achieving climate change mitigation objectives. The key points of analysis that form the conclusions of this book are based on measuring the quantity and quality of land and water resources, and the rate of use of sustainable management of these resources in the context of socio-economic factors, including food security, poverty, and climate change impacts. In six parts, readers will learn about these crucial dimensions of the affects of climate change on food security, and will gain a better understanding of how to assess the trade-offs when combating multiple climate change challenges and how to develop sustainable solutions to these problems. The book presents multidimensional perspectives from expert contributors, offering holistic and strategic approaches to link knowledge on climate change and food security with action in the form of policy recommendations, with a focus on sociological and socio-economic components of climate change impacts. The intended audience of the book includes students and researchers engaged in climate change and food security issues, NGOs, and policy makers.
Food Security and Risk Reduction in Bangladesh (Disaster Risk Reduction)
by Umma Habiba Md. Anwarul Abedin Abu Wali Raghib Hassan Rajib ShawThis book draws examples from food security issues in Bangladesh. The book is structured around those issues and underlying causes of food security, the implications from different sectors, policy analysis, and the role and actions of various stakeholders from different sectors to ensure food security.Bangladesh is situated in a climatically vulnerable position and is impacted frequently by such climatic hazards as floods, cyclones, droughts, and salinity intrusion. Due to global atmospheric changes, abrupt shifts in climatic conditions severely affect Bangladesh’s agriculture. Although Bangladesh has made significant progress in increasing domestic production of food grain, if the production of major cereals is hampered due to climate change, food security will be in jeopardy. Most estimates show that a huge amount of additional food grain will be required to feed the growing population of the country. Ensuring food security for all is the overarching goal of Bangladesh’s national food policy. Therefore, ensuring food security in the future requires a great deal of additional effort in yield improvement, with limited scope for expanding the area under cultivation.The primary target readers for this book are students and researchers in the fields of environment, disaster risk reduction, and climate change studies. The book will provide them with a good idea of the current trend of research in the field and will furnish basic knowledge on this important topic. Another target group comprises practitioners and policy makers, who will be able to apply collective knowledge to policy and decision making.
Food Security and Social Protection for the Rural Poor in China (China Perspectives)
by Ling ZhuEconomic growth and its relevant subjects have been given the first priority in the research agenda since China initiated economic reforms in 1978, while the topics of social protection and gender equality have been largely left at the periphery for a long period. This book is a collection of evidence-based studies conducted mainly in poor areas of rural China during the recent two decades. Based on individual interviews and sample data analyses, this book emphasizes the importance of cooperative organizations to poverty reduction, and puts forward that gender equality is closely related with sustainable development. In addition, it addresses the issues of food security and elimination of social exclusion - the key to bridging economic divide. It also studies social protection, including basic health protection system, nutrition and healthcare for children, old age security for landless farmers and rural migrant workers. By providing first-hand accounts of different vulnerable groups, such as the poor, women, migrant workers, ethnic minorities and small farmers, this book offers valuable insights into studies of contemporary Chinese society and economy.
Food Security and Social Protection for the Rural Poor in China (China Perspectives)
by Ling ZhuEconomic growth and its relevant subjects have been given the first priority in the research agenda since China initiated economic reforms in 1978, while the topics of social protection and gender equality have been largely left at the periphery for a long period. This book is a collection of evidence-based studies conducted mainly in poor areas of rural China during the recent two decades. Based on individual interviews and sample data analyses, this book emphasizes the importance of cooperative organizations to poverty reduction, and puts forward that gender equality is closely related with sustainable development. In addition, it addresses the issues of food security and elimination of social exclusion - the key to bridging economic divide. It also studies social protection, including basic health protection system, nutrition and healthcare for children, old age security for landless farmers and rural migrant workers. By providing first-hand accounts of different vulnerable groups, such as the poor, women, migrant workers, ethnic minorities and small farmers, this book offers valuable insights into studies of contemporary Chinese society and economy.
Food Security and Soil Quality
by Rattan Lal B. A. StewartJust five years ago, it was generally believed that the number of food insecure people in the world was on continuous decline. Unfortunately, widespread soil degradation along with resistance to recommended agronomic practices, and little attempt to restore degraded soils have conspired with significant droughts (in regions that could least tolerat