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Corpora and Discourse Studies: Integrating Discourse and Corpora (Palgrave Advances in Language and Linguistics #3)
by Paul Baker Tony McEneryThis edited collection brings together contemporary research that uses corpus linguistics to carry out discourse analysis. The book takes an inclusive view of the meaning of discourse, covering different text-types or modes of language, including discourse as both social practice and as ideology or representation.
Corpora and Language Education (Research and Practice in Applied Linguistics)
by Lynne FlowerdewA critical examination of key concepts and issues in corpus linguistics, with a particular focus on the expanding interdisciplinary nature of the field and the role that written and spoken corpora now play in these different disciplines. It also presents a series of corpus-based case studies illustrating central themes and best practices.
Corpora and Translation Education: Advances and Challenges (New Frontiers in Translation Studies)
by Jun Pan Sara LaviosaThis edited book covers a range of topics related to the use of corpora in translation education, including their standing in corpus-based translation studies, their relationship with machine learning and post-editing, recent advances in learner corpora development and the integration of corpora into translation pedagogy.The book draws the reader into the latest debate on the potential benefits and challenges of using corpora in translation education, as well as serving as practical guidance on how to incorporate corpora into their teaching practice.The book is of particular interest to translation educators, researchers, and postgraduate students who are interested in exploring theoretical underpinnings as well as new ways of teaching and learning translation.
Corpora, Corpses and Corps: A Multimodal Study of Contemporary Canadian TV Crime Series
by Federico Pio GentileThis book uses corpus and multimodal methods to present a comparative study of three major Canadian TV crime series, Flashpoint (2008-2010), Motive (2013-2015) and 19-2 (2014-2016), paying special attention to cinematic techniques. Following an overview of the methodology and the Canadian cultural milieu of the study, the author approaches the three series as complex cultural and linguistic productions that depend heavily on a national appropriation of a genre whose popularity is growing internationally. The book investigates the verbal, nonverbal and paraverbal strategies employed by each production to create the patterns that make this genre appealing to a variety of audiences, and uncovers some of the psychological processes at work in contemporary Canadian TV crime serials. This book will be of interest to scholars in fields including Corpus Linguistics, Multimodal Studies, Canadian Studies, Media and Communication Studies, and Specialised Discourse.
Corpora for Language Learning: Bridging the Research-Practice Divide
by Peter CrosthwaiteThis volume presents a diverse range of expertise and practical advice on corpus-assisted language learning, bridging the gap between corpus research and actual classroom practice.Grounded in expert discussions and interviews, the book offers an extensive exploration into the intricacies of corpus-based language pedagogy, addressing its challenges, benefits, and potential drawbacks while demonstrating the power of data-driven learning (DDL) tools, including AntConc, WordSmith Tools, and CorpusMate. The book navigates the complexities of integrating DDL into mainstream educational systems, showcasing real-world applications for teaching. The authors bring together cutting-edge, international perspectives on this topic in dialogue with those using such techniques in their classroom practice.Both a rigorous academic resource and a hands-on guide for practitioners, this book is recommended reading for educators, researchers, or anyone wanting to upskill themselves in learning to harness the power of data in language pedagogy in primary, secondary, tertiary, or other professional contexts.
Corpora for Language Learning: Bridging the Research-Practice Divide
This volume presents a diverse range of expertise and practical advice on corpus-assisted language learning, bridging the gap between corpus research and actual classroom practice.Grounded in expert discussions and interviews, the book offers an extensive exploration into the intricacies of corpus-based language pedagogy, addressing its challenges, benefits, and potential drawbacks while demonstrating the power of data-driven learning (DDL) tools, including AntConc, WordSmith Tools, and CorpusMate. The book navigates the complexities of integrating DDL into mainstream educational systems, showcasing real-world applications for teaching. The authors bring together cutting-edge, international perspectives on this topic in dialogue with those using such techniques in their classroom practice.Both a rigorous academic resource and a hands-on guide for practitioners, this book is recommended reading for educators, researchers, or anyone wanting to upskill themselves in learning to harness the power of data in language pedagogy in primary, secondary, tertiary, or other professional contexts.
Corpora in ESP/EAP Writing Instruction: Preparation, Exploitation, Analysis (Routledge Advances in Corpus Linguistics)
by Maggie CharlesThis collection showcases the latest innovations in research on the application of corpora and corpus-based methods in ESP/EAP writing instruction and the many ways in which corpora can be successfully and practically integrated in ESP/EAP programmes. While previous work has discussed the successful use of corpora in teaching writing in the areas of ESP/EAP, this book is the first of its kind to bring the most up-to-date research on the topic together in one place. The volume’s unique structure mirrors the key stages of the writing instruction process, from preparation to exploitation to analysis. The book begins by showing how corpora can be used to prepare materials, moving into an exploration of how students in ESP/EAP programmes use corpora in practice, before bringing the discussion full circle to the ways in which corpus-based approaches might be implemented to analyse ESP/EAP student writing. This approach presents readers with insights into how corpora can be effectively integrated into ESP/EAP writing instruction at every step of the process and opens the way for future areas of study.This book will be of particular interest to students and researchers in applied corpus linguistics, English for Specific Purposes, and English for Academic Purposes, as well as active practitioners in ESP/EAP writing instruction.
Corpora in ESP/EAP Writing Instruction: Preparation, Exploitation, Analysis (Routledge Advances in Corpus Linguistics)
by Maggie Charles Ana Frankenberg-GarciaThis collection showcases the latest innovations in research on the application of corpora and corpus-based methods in ESP/EAP writing instruction and the many ways in which corpora can be successfully and practically integrated in ESP/EAP programmes. While previous work has discussed the successful use of corpora in teaching writing in the areas of ESP/EAP, this book is the first of its kind to bring the most up-to-date research on the topic together in one place. The volume’s unique structure mirrors the key stages of the writing instruction process, from preparation to exploitation to analysis. The book begins by showing how corpora can be used to prepare materials, moving into an exploration of how students in ESP/EAP programmes use corpora in practice, before bringing the discussion full circle to the ways in which corpus-based approaches might be implemented to analyse ESP/EAP student writing. This approach presents readers with insights into how corpora can be effectively integrated into ESP/EAP writing instruction at every step of the process and opens the way for future areas of study.This book will be of particular interest to students and researchers in applied corpus linguistics, English for Specific Purposes, and English for Academic Purposes, as well as active practitioners in ESP/EAP writing instruction.
Corpora in Interpreting Studies: East Asian Perspectives (Routledge Studies in East Asian Interpreting)
by Cheung, Edited by Andrew K. FCheung, Liu, Moratto, and their contributors examine how corpora can be effectively harnessed to benefit interpreting practice and research in East Asian settings. In comparison to the achievements made in the field of corpus- based translation studies, the use of corpora in interpreting is not comparable in terms of scope, methods, and agenda. One of the predicaments that hampers this line of inquiry is the lack of systematic corpora to document spoken language. This issue is even more pronounced when dealing with East Asian languages such as Chinese, Japanese, and Korean, which are typologically different from European languages. As language plays a pivotal role in interpreting research, the use of corpora in interpreting within East Asian contexts has its own distinct characteristics as well as methodological constraints and concerns. However, it also generates new insights and findings that can significantly advance this research field. A valuable resource for scholars of scholars focusing on corpus interpreting, particularly those dealing with East Asian languages.
Corpora in Interpreting Studies: East Asian Perspectives (Routledge Studies in East Asian Interpreting)
Cheung, Liu, Moratto, and their contributors examine how corpora can be effectively harnessed to benefit interpreting practice and research in East Asian settings. In comparison to the achievements made in the field of corpus- based translation studies, the use of corpora in interpreting is not comparable in terms of scope, methods, and agenda. One of the predicaments that hampers this line of inquiry is the lack of systematic corpora to document spoken language. This issue is even more pronounced when dealing with East Asian languages such as Chinese, Japanese, and Korean, which are typologically different from European languages. As language plays a pivotal role in interpreting research, the use of corpora in interpreting within East Asian contexts has its own distinct characteristics as well as methodological constraints and concerns. However, it also generates new insights and findings that can significantly advance this research field. A valuable resource for scholars of scholars focusing on corpus interpreting, particularly those dealing with East Asian languages.
Corpora in Translator Education
by Federico Zanettin Silvia Bernardini Dominic StewartThe use of language corpora as a resource in linguistics and language-related disciplines is now well-established. One of the many fields where the impact of corpora has been growing in recent years is translation, both at a descriptive and a practical level. The papers in this volume, which grew out of presentations at the conference Cult2k (Bertinoro, Italy, 2000), the second in the series Corpus Use and Learning to Translate, are principally concerned with the use of corpora as resources for the translator and as teaching and learning aids in the context of the translation classroom. This book offers a cross-section of research by some leading scholars in the field, who offer accounts of first-hand experience and theoretical insights into the various ways of building and using appropriate corpora in translation teaching, for the benefit of teachers and learners alike. The various contributions provide a rich source of inspiration for other researchers and practitioners concerned with 'corpora in translator education'. Contributors include Stig Johansson, Tony McEnery, Kirsten Malmkjær, Jennifer Pearson, Lynne Bowker, Krista Varantola, Belinda Maia and a number of other scholars.
Corpora in Translator Education
by Federico Zanettin Silvia Bernardini Dominic StewartThe use of language corpora as a resource in linguistics and language-related disciplines is now well-established. One of the many fields where the impact of corpora has been growing in recent years is translation, both at a descriptive and a practical level. The papers in this volume, which grew out of presentations at the conference Cult2k (Bertinoro, Italy, 2000), the second in the series Corpus Use and Learning to Translate, are principally concerned with the use of corpora as resources for the translator and as teaching and learning aids in the context of the translation classroom. This book offers a cross-section of research by some leading scholars in the field, who offer accounts of first-hand experience and theoretical insights into the various ways of building and using appropriate corpora in translation teaching, for the benefit of teachers and learners alike. The various contributions provide a rich source of inspiration for other researchers and practitioners concerned with 'corpora in translator education'. Contributors include Stig Johansson, Tony McEnery, Kirsten Malmkjær, Jennifer Pearson, Lynne Bowker, Krista Varantola, Belinda Maia and a number of other scholars.
Corporate Advertising
by Benedikt SpangardtBenedikt Spangardt fasst zusammen, was unter Corporate Advertising bisher in Wissenschaft und Praxis verstanden wird, erkundet das Forschungsfeld und ordnet die Begriffsvielfalt sowie den Forschungsstand. Er modelliert, wie Corporate Advertising verarbeitet wird und wie es auf zentrale Zielgrößen der Public Relations – wie Glaubwürdigkeit und Vertrauen – wirken kann. Anhand dreier Studien analysiert er unter anderem, dass Corporate Advertising durchaus das Potenzial hat, diese und weitere Zielgrößen zu beeinflussen.
Corporate Citizenship in Deutschland: Gesellschaftliches Engagement von Unternehmen. Bilanz und Perspektiven (Bürgergesellschaft und Demokratie)
by Holger Backhaus-Maul Christiane Biedermann Stefan Nährlich Judith PolterauerDie Wirtschaft und ihre Unternehmen prägen moderne Gesellschaften. Die aktuelle Finanz- und Wirtschaftskrise hat diese Entwicklung nochmals verstärkt. Damit rückt die grundlegende Frage in den Mittelpunkt des öffentlichen Interesses, welche gesellschaftliche Rolle Unternehmen als Corporate Citizen zukünftig übernehmen können, wollen und sollen. Was zeichnet das gesellschaftliche Engagement von Unternehmen als Corporate Citizen aus? Wohin kann diese Entwicklung führen? Mit diesen Fragen erschließt der Band innovative Sichtweisen und zeigt viel versprechende Perspektiven für die in Deutschland lebhaft geführte - und zugleich auch globale - Debatte über die neue gesellschaftliche Rolle von Unternehmen auf. Über 50 Autorinnen und Autoren aus Wissenschaft, Wirtschaft, Medien und Gesellschaftspolitik leisten in der aktualisierten und erweiterten zweiten Auflage eine umfassende Bilanz. Erstmals werden sozial- und wirtschaftswissenschaftliche Debatten, fachliche Expertisen, unternehmerische Überlegungen sowie gesellschaftspolitische Analysen zusammengeführt. Der Band lädt so zu einer differenzierten Auseinandersetzung mit dem zukunftsträchtigen Thema Corporate Citizenship ein.
Corporate Citizenship in Deutschland: Bilanz und Perspektiven (Bürgergesellschaft und Demokratie)
by Holger Backhaus-Maul Christiane Biedermann Stefan Nährlich Judith PolterauerMit dem Rückgang staatlichen Handelns und der in das Alltagsleben von Bürgern wirkenden wirtschaftlichen Globalisierung rückt auch das bürgerschaftliche Engagement von Unternehmen in Deutschland in das öffentliche Interesse. Damit wird die grundsätzliche Frage nach der Rolle von Unternehmen in der heutigen Gesellschaft virulent, die unter dem international gebräuchlichen Begriff „Corporate Citizenship“ diskutiert wird. Was zeichnet Corporate Citizenship aus? Wohin kann die Entwicklung führen? Mit diesen Fragen erschließt der Band neue Sichtweisen und zeigt wichtige Perspektiven für die in Deutschland geführte Debatte über Unternehmen in der Gesellschaft auf. Über 40 Autoren aus Wissenschaft, Wirtschaft, Medien und Gesellschaftspolitik leisten eine umfassende Zwischenbilanz. Erstmals werden sozial- und wirtschaftswissenschaftliche Debatten, fachliche Expertisen sowie gesellschaftspolitische Analysen zusammengeführt. Der Band lädt so zu einer differenzierten Auseinandersetzung mit dem Thema ein.
The Corporate Commonwealth: Pluralism and Political Fictions in England, 1516-1651
by Henry S. TurnerThe Corporate Commonwealth traces the evolution of corporations during the English Renaissance and explores the many types of corporations that once flourished. Along the way, the book offers important insights into our own definitions of fiction, politics, and value. Henry S. Turner uses the resources of economic and political history, literary analysis, and political philosophy to demonstrate how a number of English institutions with corporate associations—including universities, guilds, towns and cities, and religious groups—were gradually narrowed to the commercial, for-profit corporation we know today, and how the joint-stock corporation, in turn, became both a template for the modern state and a political force that the state could no longer contain. Through innovative readings of works by Thomas More, William Shakespeare, Francis Bacon, and Thomas Hobbes, among others, Turner tracks the corporation from the courts to the stage, from commonwealth to colony, and from the object of utopian fiction to the subject of tragic violence. A provocative look at the corporation’s peculiar character as both an institution and a person, The Corporate Commonwealth uses the past to suggest ways in which today’s corporations might be refashioned into a source of progressive and collective public action.
The Corporate Commonwealth: Pluralism and Political Fictions in England, 1516-1651
by Henry S. TurnerThe Corporate Commonwealth traces the evolution of corporations during the English Renaissance and explores the many types of corporations that once flourished. Along the way, the book offers important insights into our own definitions of fiction, politics, and value. Henry S. Turner uses the resources of economic and political history, literary analysis, and political philosophy to demonstrate how a number of English institutions with corporate associations—including universities, guilds, towns and cities, and religious groups—were gradually narrowed to the commercial, for-profit corporation we know today, and how the joint-stock corporation, in turn, became both a template for the modern state and a political force that the state could no longer contain. Through innovative readings of works by Thomas More, William Shakespeare, Francis Bacon, and Thomas Hobbes, among others, Turner tracks the corporation from the courts to the stage, from commonwealth to colony, and from the object of utopian fiction to the subject of tragic violence. A provocative look at the corporation’s peculiar character as both an institution and a person, The Corporate Commonwealth uses the past to suggest ways in which today’s corporations might be refashioned into a source of progressive and collective public action.
The Corporate Commonwealth: Pluralism and Political Fictions in England, 1516-1651
by Henry S. TurnerThe Corporate Commonwealth traces the evolution of corporations during the English Renaissance and explores the many types of corporations that once flourished. Along the way, the book offers important insights into our own definitions of fiction, politics, and value. Henry S. Turner uses the resources of economic and political history, literary analysis, and political philosophy to demonstrate how a number of English institutions with corporate associations—including universities, guilds, towns and cities, and religious groups—were gradually narrowed to the commercial, for-profit corporation we know today, and how the joint-stock corporation, in turn, became both a template for the modern state and a political force that the state could no longer contain. Through innovative readings of works by Thomas More, William Shakespeare, Francis Bacon, and Thomas Hobbes, among others, Turner tracks the corporation from the courts to the stage, from commonwealth to colony, and from the object of utopian fiction to the subject of tragic violence. A provocative look at the corporation’s peculiar character as both an institution and a person, The Corporate Commonwealth uses the past to suggest ways in which today’s corporations might be refashioned into a source of progressive and collective public action.
The Corporate Commonwealth: Pluralism and Political Fictions in England, 1516-1651
by Henry S. TurnerThe Corporate Commonwealth traces the evolution of corporations during the English Renaissance and explores the many types of corporations that once flourished. Along the way, the book offers important insights into our own definitions of fiction, politics, and value. Henry S. Turner uses the resources of economic and political history, literary analysis, and political philosophy to demonstrate how a number of English institutions with corporate associations—including universities, guilds, towns and cities, and religious groups—were gradually narrowed to the commercial, for-profit corporation we know today, and how the joint-stock corporation, in turn, became both a template for the modern state and a political force that the state could no longer contain. Through innovative readings of works by Thomas More, William Shakespeare, Francis Bacon, and Thomas Hobbes, among others, Turner tracks the corporation from the courts to the stage, from commonwealth to colony, and from the object of utopian fiction to the subject of tragic violence. A provocative look at the corporation’s peculiar character as both an institution and a person, The Corporate Commonwealth uses the past to suggest ways in which today’s corporations might be refashioned into a source of progressive and collective public action.
Corporate Communication: Concepts and Practice
by Jaishri JethwaneyCorporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Corporate Communication: Concepts and Practice
by Jaishri JethwaneyCorporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Corporate Communication: An International and Management Perspective (Routledge Communication Ser.)
by Otto LerbingerProvides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Communication: An International and Management Perspective
by Otto LerbingerProvides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Discourse (Bloomsbury Discourse)
by Ruth BreezeCorporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
Corporate Discourse (Bloomsbury Discourse)
by Ruth BreezeCorporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.