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How the Brain Evolved Language
by Donald LoritzHow can an infinite number of sentences be generated from one human mind? How did language evolve in apes? In this book Donald Loritz addresses these and other fundamental and vexing questions about language, cognition, and the human brain. He starts by tracing how evolution and natural adaptation selected certain features of the brain to perform communication functions, then shows how those features developed into designs for human language. The result -- what Loritz calls an adaptive grammar -- gives a unified explanation of language in the brain and contradicts directly (and controversially) the theory of innateness proposed by, among others, Chomsky and Pinker.
How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)
by Dirk RemleyWhile Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)
by Dirk RemleyWhile Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
How the Classics Made Shakespeare (E. H. Gombrich Lecture Series #3)
by Jonathan BateFrom one of our most eminent and accessible literary critics, a groundbreaking account of how the Greek and Roman classics forged Shakespeare’s imaginationBen Jonson famously accused Shakespeare of having “small Latin and less Greek.” But he was exaggerating. Shakespeare was steeped in the classics. Shaped by his grammar school education in Roman literature, history, and rhetoric, he moved to London, a city that modeled itself on ancient Rome. He worked in a theatrical profession that had inherited the conventions and forms of classical drama, and he read deeply in Ovid, Virgil, and Seneca. In a book of extraordinary range, acclaimed literary critic and biographer Jonathan Bate, one of the world’s leading authorities on Shakespeare, offers groundbreaking insights into how, perhaps more than any other influence, the classics made Shakespeare the writer he became.Revealing in new depth the influence of Cicero and Horace on Shakespeare and finding new links between him and classical traditions, ranging from myths and magic to monuments and politics, Bate offers striking new readings of a wide array of the plays and poems. At the heart of the book is an argument that Shakespeare’s supreme valuation of the force of imagination was honed by the classical tradition and designed as a defense of poetry and theater in a hostile world of emergent Puritanism.Rounded off with a fascinating account of how Shakespeare became our modern classic and has ended up playing much the same role for us as the Greek and Roman classics did for him, How the Classics Made Shakespeare combines stylistic brilliance, accessibility, and scholarship, demonstrating why Jonathan Bate is one of our most eminent and readable literary critics.
How the Classics Made Shakespeare (E. H. Gombrich Lecture Series #3)
by Jonathan BateFrom one of our most eminent and accessible literary critics, a groundbreaking account of how the Greek and Roman classics forged Shakespeare’s imaginationBen Jonson famously accused Shakespeare of having “small Latin and less Greek.” But he was exaggerating. Shakespeare was steeped in the classics. Shaped by his grammar school education in Roman literature, history, and rhetoric, he moved to London, a city that modeled itself on ancient Rome. He worked in a theatrical profession that had inherited the conventions and forms of classical drama, and he read deeply in Ovid, Virgil, and Seneca. In a book of extraordinary range, acclaimed literary critic and biographer Jonathan Bate, one of the world’s leading authorities on Shakespeare, offers groundbreaking insights into how, perhaps more than any other influence, the classics made Shakespeare the writer he became.Revealing in new depth the influence of Cicero and Horace on Shakespeare and finding new links between him and classical traditions, ranging from myths and magic to monuments and politics, Bate offers striking new readings of a wide array of the plays and poems. At the heart of the book is an argument that Shakespeare’s supreme valuation of the force of imagination was honed by the classical tradition and designed as a defense of poetry and theater in a hostile world of emergent Puritanism.Rounded off with a fascinating account of how Shakespeare became our modern classic and has ended up playing much the same role for us as the Greek and Roman classics did for him, How the Classics Made Shakespeare combines stylistic brilliance, accessibility, and scholarship, demonstrating why Jonathan Bate is one of our most eminent and readable literary critics.
How the Classics Made Shakespeare (E. H. Gombrich Lecture Ser. #3)
by Jonathan BateFrom one of our most eminent and accessible literary critics, a groundbreaking account of how the Greek and Roman classics forged Shakespeare’s imaginationBen Jonson famously accused Shakespeare of having “small Latin and less Greek.” But he was exaggerating. Shakespeare was steeped in the classics. Shaped by his grammar school education in Roman literature, history, and rhetoric, he moved to London, a city that modeled itself on ancient Rome. He worked in a theatrical profession that had inherited the conventions and forms of classical drama, and he read deeply in Ovid, Virgil, and Seneca. In a book of extraordinary range, acclaimed literary critic and biographer Jonathan Bate, one of the world’s leading authorities on Shakespeare, offers groundbreaking insights into how, perhaps more than any other influence, the classics made Shakespeare the writer he became.Revealing in new depth the influence of Cicero and Horace on Shakespeare and finding new links between him and classical traditions, ranging from myths and magic to monuments and politics, Bate offers striking new readings of a wide array of the plays and poems. At the heart of the book is an argument that Shakespeare’s supreme valuation of the force of imagination was honed by the classical tradition and designed as a defense of poetry and theater in a hostile world of emergent Puritanism.Rounded off with a fascinating account of how Shakespeare became our modern classic and has ended up playing much the same role for us as the Greek and Roman classics did for him, How the Classics Made Shakespeare combines stylistic brilliance, accessibility, and scholarship, demonstrating why Jonathan Bate is one of our most eminent and readable literary critics.
How the Essay Film Thinks
by Laura RascaroliThis book offers a novel understanding of the epistemological strategies that are mobilized by the essay film, and of where and how such strategies operate. Against the backdrop of Adorno's discussion of the essay form's anachronistic, anti-systematic and disjunctive mode of resistance, and capitalizing on the centrality of the interstice in Deleuze's understanding of the cinema as image of thought, the book discusses the essay film as future philosophy-as a contrarian, political cinema whose argumentation engages with us in a space beyond the verbal. A diverse range of case studies discloses how the essay film can be a medium of thought on the basis of its dialectic use of audiovisual interstitiality. The book shows how the essay film's disjunctive method comes to be realized at the level of medium, montage, genre, temporality, sound, narration, and framing-all of these emerging as interstitial spaces of intelligence that illustrate how essayistic meaning can be sustained, often in contexts of political, historical or cultural extremity. The essayistic urge is not to be identified with a fixed generic form, but is rather situated within processes of filmic thinking that thrive in gaps.
How the Essay Film Thinks
by Laura RascaroliThis book offers a novel understanding of the epistemological strategies that are mobilized by the essay film, and of where and how such strategies operate. Against the backdrop of Adorno's discussion of the essay form's anachronistic, anti-systematic and disjunctive mode of resistance, and capitalizing on the centrality of the interstice in Deleuze's understanding of the cinema as image of thought, the book discusses the essay film as future philosophy-as a contrarian, political cinema whose argumentation engages with us in a space beyond the verbal. A diverse range of case studies discloses how the essay film can be a medium of thought on the basis of its dialectic use of audiovisual interstitiality. The book shows how the essay film's disjunctive method comes to be realized at the level of medium, montage, genre, temporality, sound, narration, and framing-all of these emerging as interstitial spaces of intelligence that illustrate how essayistic meaning can be sustained, often in contexts of political, historical or cultural extremity. The essayistic urge is not to be identified with a fixed generic form, but is rather situated within processes of filmic thinking that thrive in gaps.
How the Gospels Became History: Jesus and Mediterranean Myths (Synkrisis)
by M. David LitwaA compelling comparison of the gospels and Greco-Roman mythology which shows that the gospels were not perceived as myths, but as historical records Did the early Christians believe their myths? Like most ancient—and modern—people, early Christians made efforts to present their myths in the most believable ways. In this eye-opening work, M. David Litwa explores how and why what later became the four canonical gospels take on a historical cast that remains vitally important for many Christians today. Offering an in-depth comparison with other Greco-Roman stories that have been shaped to seem like history, Litwa shows how the evangelists responded to the pressures of Greco-Roman literary culture by using well-known historiographical tropes such as the mention of famous rulers and kings, geographical notices, the introduction of eyewitnesses, vivid presentation, alternative reports, and so on. In this way, the evangelists deliberately shaped myths about Jesus into historical discourse to maximize their believability for ancient audiences.
How the Just So Stories Were Made: The Brilliance and Tragedy Behind Kipling's Celebrated Tales for Little Children
by John BatchelorA fascinating, richly illustrated exploration of the poignant origins of Rudyard Kipling’s world-famous children’s classic From "How the Leopard Got Its Spots" to "The Elephant’s Child," Rudyard Kipling’s Just So Stories have delighted readers across the world for more than a century. In this original study, John Batchelor explores the artistry with which Kipling created the Just So Stories, using each tale as an entry point into the writer’s life and work—including the tragedy that shadows much of the volume, the death of his daughter Josephine. Batchelor details the playful challenges the stories made to contemporary society. In his stories Kipling played with biblical and other stories of creation and imagined fantastical tales of animals' development and man's discovery of literacy. Richly illustrated with original drawings and family photographs, this account reveals Kipling’s public and private lives—and sheds new light on a much-loved and tremendously influential classic.
How the Other Half Looks: The Lower East Side and the Afterlives of Images
by Sara BlairHow New York’s Lower East Side inspired new ways of seeing AmericaNew York City's Lower East Side, long viewed as the space of what Jacob Riis notoriously called the "other half," was also a crucible for experimentation in photography, film, literature, and visual technologies. This book takes an unprecedented look at the practices of observation that emerged from this critical site of encounter, showing how they have informed literary and everyday narratives of America, its citizens, and its possible futures.Taking readers from the mid-nineteenth century to the present, Sara Blair traces the career of the Lower East Side as a place where image-makers, writers, and social reformers tested new techniques for apprehending America--and their subjects looked back, confronting the means used to represent them. This dynamic shaped the birth of American photojournalism, the writings of Stephen Crane and Abraham Cahan, and the forms of early cinema. During the 1930s, the emptying ghetto opened contested views of the modern city, animating the work of such writers and photographers as Henry Roth, Walker Evans, and Ben Shahn. After World War II, the Lower East Side became a key resource for imagining poetic revolution, as in the work of Allen Ginsberg and LeRoi Jones, and exploring dystopian futures, from Cold War atomic strikes to the death of print culture and the threat of climate change.How the Other Half Looks reveals how the Lower East Side has inspired new ways of looking—and looking back—that have shaped literary and popular expression as well as American modernity.
How the Other Half Looks: The Lower East Side and the Afterlives of Images
by Sara BlairHow New York’s Lower East Side inspired new ways of seeing AmericaNew York City's Lower East Side, long viewed as the space of what Jacob Riis notoriously called the "other half," was also a crucible for experimentation in photography, film, literature, and visual technologies. This book takes an unprecedented look at the practices of observation that emerged from this critical site of encounter, showing how they have informed literary and everyday narratives of America, its citizens, and its possible futures.Taking readers from the mid-nineteenth century to the present, Sara Blair traces the career of the Lower East Side as a place where image-makers, writers, and social reformers tested new techniques for apprehending America--and their subjects looked back, confronting the means used to represent them. This dynamic shaped the birth of American photojournalism, the writings of Stephen Crane and Abraham Cahan, and the forms of early cinema. During the 1930s, the emptying ghetto opened contested views of the modern city, animating the work of such writers and photographers as Henry Roth, Walker Evans, and Ben Shahn. After World War II, the Lower East Side became a key resource for imagining poetic revolution, as in the work of Allen Ginsberg and LeRoi Jones, and exploring dystopian futures, from Cold War atomic strikes to the death of print culture and the threat of climate change.How the Other Half Looks reveals how the Lower East Side has inspired new ways of looking—and looking back—that have shaped literary and popular expression as well as American modernity.
How the Qur'=an Works: Reading Sacred Narrative
by Leyla Ozgur AlhassenThe Qur'an is a text of extraordinary depth and complexity. In How the Qur'an Works, Leyla Ozgur Alhassen takes the reader on a journey through the Qur'an, moving from one verse to another, one story to another, focusing on narratological elements while conducting a close reading in order to understand particular Qur'anic stories and to show how the text's literary techniques enhance its theological agenda. She unpacks the text by focusing on Qur'anic narrative, and specifically, repetition in Qur'anic stories. Repetition is an important part of the Qur'an's literary technique. Ozgur Alhassen traces the use of repetition as a narrative device from the text's overall structure to individual letters. She compares different Qur'anic stories and explores the kinds of repetition that occur in them and what purposes they serve. Repetition, she shows, forges patterns, connections, and layers of meaning that develop, complicate, and comment on the Qur'an's messages.
How the Qur'=an Works: Reading Sacred Narrative
by Leyla Ozgur AlhassenThe Qur'an is a text of extraordinary depth and complexity. In How the Qur'an Works, Leyla Ozgur Alhassen takes the reader on a journey through the Qur'an, moving from one verse to another, one story to another, focusing on narratological elements while conducting a close reading in order to understand particular Qur'anic stories and to show how the text's literary techniques enhance its theological agenda. She unpacks the text by focusing on Qur'anic narrative, and specifically, repetition in Qur'anic stories. Repetition is an important part of the Qur'an's literary technique. Ozgur Alhassen traces the use of repetition as a narrative device from the text's overall structure to individual letters. She compares different Qur'anic stories and explores the kinds of repetition that occur in them and what purposes they serve. Repetition, she shows, forges patterns, connections, and layers of meaning that develop, complicate, and comment on the Qur'an's messages.
How the Soviet Jew Was Made
by Sasha SenderovichA close reading of postrevolutionary Russian and Yiddish literature and film recasts the Soviet Jew as a novel cultural figure: not just a minority but an ambivalent character navigating between the Jewish past and Bolshevik modernity.The Russian Revolution of 1917 transformed the Jewish community of the former tsarist empire. In particular, the Bolshevik government eliminated the requirement that most Jews reside in the Pale of Settlement in what had been Russia’s western borderlands. Many Jews quickly exited the shtetls, seeking prospects elsewhere. Some left for bigger cities, others for Europe, America, or Palestine. Thousands tried their luck in the newly established Jewish Autonomous Region in the Far East, where urban merchants would become tillers of the soil. For these Jews, Soviet modernity meant freedom, the possibility of the new, and the pressure to discard old ways of life.This ambivalence was embodied in the Soviet Jew—not just a descriptive demographic term but a novel cultural figure. In insightful readings of Yiddish and Russian literature, films, and reportage, Sasha Senderovich finds characters traversing space and history and carrying with them the dislodged practices and archetypes of a lost Jewish world. There is the Siberian settler of Viktor Fink’s Jews in the Taiga, the folkloric trickster of Isaac Babel, and the fragmented, bickering family of Moyshe Kulbak’s The Zemlenyaners, whose insular lives are disrupted by the march of technological, political, and social change. There is the collector of ethnographic tidbits, the pogrom survivor, the émigré who repatriates to the USSR.Senderovich urges us to see the Soviet Jew anew, as not only a minority but also a particular kind of liminal being. How the Soviet Jew Was Made emerges as a profound meditation on culture and identity in a shifting landscape.
How Things Count as the Same: Memory, Mimesis, and Metaphor
by Adam B. Seligman Robert P. WellerIn their third book together, Adam B. Seligman and Robert P. Weller address a seemingly simple question: What counts as the same? Given the myriad differences that divide one individual from another, why do we recognize anyone as somehow sharing a common fate with us? For that matter, how do we live in harmony with groups who may not share the sense of a common fate? Such relationships lie at the heart of the problems of pluralism that increasingly face so much of the world today. Note that "counting as" the same differs from "being" the same. Counting as the same is not an empirical question about how much or how little one person shares with another or one event shares with a previous event. Nothing is actually the same. That is why, as humans, we construct sameness all the time. In the process, of course, we also construct difference. Creating sameness and difference leaves us with the perennial problem of how to live with difference instead of seeing it as a threat. How Things Count as the Same suggests that there are multiple ways in which we can count things as the same, and that each of them fosters different kinds of group dynamics and different sets of benefits and risks for the creation of plural societies. While there might be many ways to understand how people construct sameness, three stand out as especially important and form the focus of the book's analysis: Memory, Mimesis, and Metaphor.
How Things Count as the Same: Memory, Mimesis, and Metaphor
by Adam B. Seligman Robert P. WellerIn their third book together, Adam B. Seligman and Robert P. Weller address a seemingly simple question: What counts as the same? Given the myriad differences that divide one individual from another, why do we recognize anyone as somehow sharing a common fate with us? For that matter, how do we live in harmony with groups who may not share the sense of a common fate? Such relationships lie at the heart of the problems of pluralism that increasingly face so much of the world today. Note that "counting as" the same differs from "being" the same. Counting as the same is not an empirical question about how much or how little one person shares with another or one event shares with a previous event. Nothing is actually the same. That is why, as humans, we construct sameness all the time. In the process, of course, we also construct difference. Creating sameness and difference leaves us with the perennial problem of how to live with difference instead of seeing it as a threat. How Things Count as the Same suggests that there are multiple ways in which we can count things as the same, and that each of them fosters different kinds of group dynamics and different sets of benefits and risks for the creation of plural societies. While there might be many ways to understand how people construct sameness, three stand out as especially important and form the focus of the book's analysis: Memory, Mimesis, and Metaphor.
How to Analyse Texts: A toolkit for students of English
by Angela Goddard Ronald CarterHow to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.
How to Analyse Texts: A toolkit for students of English
by Angela Goddard Ronald CarterHow to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.
How to Analyze Talk in Institutional Settings: A Casebook of Methods
by Alec McHoul Mark RapleyThree approaches to analyzing institutional talk are introduced by internationally-recognized experts: Conversation Analysis, Discursive Psychology and Critical Discourse Analysis. The main section of the book ("Applications") illustrates these approaches by taking the reader through the process of analysis in such instances as how pilots talk in aircraft cockpits, how computer helpdesks work and how political speeches are constructed. Finally, the book opens up some theoretical and methodological controversies that occupy practitioners today. In this way, readers are introduced to the most recent ways of seeing how talk is critical to making the modern world work.
How to Apologise for Killing a Cat: Rhetoric and the Art of Persuasion
by Guy Doza‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour.’ - Stephen Krupin, former speechwriter for Barack Obama When Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: ‘Do what you have to do until you can do what you want to do,’ she also used rhetoric. As we have here, by deploying the rule of three to stress a point. Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad. Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments. What’s more, this guide to rhetoric will show you how to learn to use this persuasive language in your own life: How to convince an investor to back your venture What to say to a potential lover in a bar And, the six rules of apology you should use if you ever accidentally run over the next-door neighbour’s cat... How to Apologise for Killing a Cat is a quick read, humorous and highly practicable. It decodes the tricks and techniques of rhetoric for everyday readers. It's the only book you need to make a convincing marketing pitch. It's the only book you need to give a rousing speech. It's the only book you need to write persuasively. It's the best book to explain the technique we've just used here. After reading this book, you will start to see the trick of rhetoric used everywhere. After reading this book, you will never see the world the same way again! About the author Guy Doza is a speechwriter and trainer. He has a Master’s degree in Rhetoric from the University of London and uses rhetoric in the speeches he writes for senior politicians and business leaders. He trains government speechwriters in logic and rhetoric. Introduction Have you ever had that unpleasant anxiety of taking your car to the mechanic and feeling like you’re being swindled? Most of you will probably know exactly what I am talking about. We don’t know how cars work, we don’t know what the parts are called and we don’t know how to fix them ourselves. This lack of knowledge makes us vulnerable and susceptible to exploitation, and we know it. So does the mechanic. Now, most mechanics are honest individuals, not rogues, but can we say the same of people who run countries and big companies? When it comes to ordinary life away from the car engine or central heating boiler, most of us don’t even realise just how vulnerable we are. People can use persuasive language to swindle us, cheat us, and exploit us to the hilt. And the worst part is that we are not even aware that it is happening. Welcome to rhetoric, the art of persuasion. Rhetoric is a superpower. It can alter the way we think, the way we behave and sometimes even the way we live our lives. And its most explosive charge lies in its subtlety. We need to be aware of how such persuasive language is used, not only so that we can be more persuasive ourselves, but defend ourselves against the rhetorical advances of those who would seek to exploit us. <strong
How to Augment Language Skills: Generative AI and Machine Translation in Language Learning and Translator Training
by Anthony Pym Yu HaoHow to Augment Language Skills outlines ways in which translators and language providers can expand their skillset and how translation technologies can be integrated into language learning and translator training.This book explains the basics of generative AI, machine translation, and translation memory suites, placing them in a historical context and assessing their fundamental impacts on language skills. It covers what to teach in a specific context, how to teach it, how to assess the result, and how to set up lively class discussions on the many problematic aspects. The exploratory empirical approach is designed to reach across several divides: between language education and translation studies, between technology designers and users, between Western and Asian research, and between abstract ideas and hands-on practice.Features include: Fifty-seven technology-related activities for the language and/or translation class. Recent research on the capacities of generative AI. Examples of how to conduct a needs analysis in the Higher Education context. Comparisons of the main teaching methods. Ways to assess the use of technologies. Examples in Chinese, Spanish, Catalan, French, and German. A full glossary explaining the key terms in clear language. Drawing on years of classroom experience, Pym and Hao illustrate how these skills can be taught in a range of classroom and online activities, making this essential reading for teachers and researchers involved in the teaching of languages and the training of translators.
How to Augment Language Skills: Generative AI and Machine Translation in Language Learning and Translator Training
by Anthony Pym Yu HaoHow to Augment Language Skills outlines ways in which translators and language providers can expand their skillset and how translation technologies can be integrated into language learning and translator training.This book explains the basics of generative AI, machine translation, and translation memory suites, placing them in a historical context and assessing their fundamental impacts on language skills. It covers what to teach in a specific context, how to teach it, how to assess the result, and how to set up lively class discussions on the many problematic aspects. The exploratory empirical approach is designed to reach across several divides: between language education and translation studies, between technology designers and users, between Western and Asian research, and between abstract ideas and hands-on practice.Features include: Fifty-seven technology-related activities for the language and/or translation class. Recent research on the capacities of generative AI. Examples of how to conduct a needs analysis in the Higher Education context. Comparisons of the main teaching methods. Ways to assess the use of technologies. Examples in Chinese, Spanish, Catalan, French, and German. A full glossary explaining the key terms in clear language. Drawing on years of classroom experience, Pym and Hao illustrate how these skills can be taught in a range of classroom and online activities, making this essential reading for teachers and researchers involved in the teaching of languages and the training of translators.
How to Be: Life Lessons From The Early Greeks
by Adam NicolsonA TIMES BOOK OF THE YEAR What is the nature of things? Must I think my own way through the world? What is justice? How can I be me? How should we treat each other?
How to be a historian: Scholarly personae in historical studies, 1800–2000 (Current Practices in Ophthalmology)
by Herman PaulThis volume offers a stimulating new perspective on the history of historical studies. Through the prism of ‘scholarly personae’, it explores why historians care about attitudes or dispositions that they consider necessary for studying the past, yet often disagree about what virtues, skills, or competencies are most important. More specifically, the volume explains why models of virtue known as ‘personae’ have always been contested, yet also can prove remarkably stable, especially with regard to their race, class, and gender assumptions. Covering historical studies across Europe, North America, Africa, and East Asia, How to be a historian will appeal not only to historians of historiography, but to all historians who occasionally wonder: What kind of a historian do I want to be?