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Interkulturelle Wirtschaftspsychologie (Springer-Lehrbuch)
by Petia GenkovaDieses Lehrbuch befasst sich mit den kulturellen Unterschieden in der Wirtschaftspsychologie. Im Mittelpunkt steht die Wechselwirkung zwischen Kultur und ihrem Einfluss auf Denken und Verhalten im wirtschaftlichen Kontext. Mit Lernzielen, Praxistipps, Definitionen, Verständnisfragen und Zusammenfassungen ist dieses Werk didaktisch klar strukturiert und leicht verständlich aufgebaut. Eindrücklich zeigt es auf, welche Phänomene eher universell, d.h. in allen Kulturen gültig sind, und welche der affektiven, kognitiven und verhaltensbezogenen Phänomene eher kulturspezifischen Regeln und Normen unterliegen. Zum besseren Verständnis sind die Zusammenhänge praxisnah mit Fallbeispielen veranschaulicht. Aktuelle Studien runden die wissenschaftlichen Grundlagen mit interessanten Erkenntnissen und Beispielen ab. Direkte Handlungsimplikationen regen zum Nachdenken an und laden zur praktischen Umsetzung ein.
Interkulturelles User Interface Design: Von der Idee zum erfolgreichen Produkt
by Rüdiger HeimgärtnerDieses Fachbuch beschreibt den Weg der Entwicklung eines international nutzbaren Produktes mit Mensch-Maschine-Schnittstelle von der Theorie über die Konzeption und Gestaltung bis hin zur praktischen Umsetzung. Es werden die wichtigsten Konzepte in den Bereichen Philosophie, Kommunikation, Kultur und Ethnocomputing als Grundlage des interkulturellen User Interface Designs erläutert. Der Autor präsentiert direkt nutzbares handlungsrelevantes Wissen für die Prozesse der Internationalisierung und Lokalisierung von Software. Das Werk ist für ein allgemeines Publikum geschrieben, das sich für Softwareergonomie, Softwareengineering und das menschzentrierte Design im interkulturellen Kontext interessiert. Für Produktmanager und Usability Professionals sind die konkreten Empfehlungen und Checklisten für die direkte Umsetzung in der Produktgestaltung von besonderem Interesse.
Interlanguage Pragmatic Development: The Study Abroad Context
by Gila SchauerGila Schauer's study of interlanguage pragmatic development in English is situated in the context of studying abroad. It is the first book-length study of a common occurrence worldwide, but one that has not received the focus it deserves. Schauer examines the interlanguage pragmatic development of German learners of English at a British University over the course of a year. The focus is not only on the learners' productive pragmatic development, but also on their pragmatic awareness, which is compared with their grammatical awareness.The analysis undertaken is both qualitative and quantitative, and the book draws some important conclusions relevant to the whole field of interlanguage pragmatics. It will be engaging reading for researchers and postgraduate studies in applied linguistics, especially those working on interlanguage and cross-cultural pragmatics, multilingualism and second language acquisition.
Interlanguage Pragmatic Development: The Study Abroad Context
by Gila SchauerGila Schauer's study of interlanguage pragmatic development in English is situated in the context of studying abroad. It is the first book-length study of a common occurrence worldwide, but one that has not received the focus it deserves. Schauer examines the interlanguage pragmatic development of German learners of English at a British University over the course of a year. The focus is not only on the learners' productive pragmatic development, but also on their pragmatic awareness, which is compared with their grammatical awareness.The analysis undertaken is both qualitative and quantitative, and the book draws some important conclusions relevant to the whole field of interlanguage pragmatics. It will be engaging reading for researchers and postgraduate studies in applied linguistics, especially those working on interlanguage and cross-cultural pragmatics, multilingualism and second language acquisition.
Interlanguage Pragmatics: Exploring Institutional Talk (Second Language Acquisition Research Series)
by Kathleen Bardovi-Harlig Beverly S. HartfordThis volume brings conversational analysis into the study of second language pragmatics as an analytic paradigm. A well-regarded team of researchers addresses a difficult area for the interlanguage pragmatics research community--the balance between experimental method and the use of conversational data. Institutional talk provides authentic and consequential talk. The goal of the book is to demonstrate how the investigation of institutional talk balances the researcher's need for comparable and replicable interactions with the need to observe authentic outcomes. The chapters present empirical studies based on quantitative and qualitative analyses, which are carefully illustrated by the real-world variables that each institution controls. The chapters span a range of institutions, including the university writing center, hotels, secondary schools, and employment offices. The variables examined include the traditional ILP variables, such as status, directness, and social distance, as well as new concepts like trust, authority, equality and discourse style.
Interlanguage Pragmatics: Exploring Institutional Talk (Second Language Acquisition Research Series)
by Kathleen Bardovi-Harlig Beverly S. HartfordThis volume brings conversational analysis into the study of second language pragmatics as an analytic paradigm. A well-regarded team of researchers addresses a difficult area for the interlanguage pragmatics research community--the balance between experimental method and the use of conversational data. Institutional talk provides authentic and consequential talk. The goal of the book is to demonstrate how the investigation of institutional talk balances the researcher's need for comparable and replicable interactions with the need to observe authentic outcomes. The chapters present empirical studies based on quantitative and qualitative analyses, which are carefully illustrated by the real-world variables that each institution controls. The chapters span a range of institutions, including the university writing center, hotels, secondary schools, and employment offices. The variables examined include the traditional ILP variables, such as status, directness, and social distance, as well as new concepts like trust, authority, equality and discourse style.
Interlanguage Pragmatics
by Gabriele Kasper Shoshana Blum-KulkaAs a field of inquiry, interlanguage pragmatics reflects the growing interest in recent years in understanding the social and pragmatic aspects of second language acquisition. Interlanguage Pragmatics offers an up-to-date synthesis of current research in the field, documenting from diverse perspectives the development, comprehension, and production of pragmatic knowledge in a second language. The book consists of three sections. The first concerns cognitive approaches to interlanguage pragmatic development; the second, interlanguage speech act realization of a variety of speech acts; and the third, discoursal perspectives on interlanguage. Each section is prefaced by an introduction by the editors which provides relevant theoretical and methodological background. The editors' general introduction offers a critical overview of the issues currently debated. This book is the first to exclusively address the pragmatic dimension in second language acquistion, presenting a state-of-the-art view of the field and outlining directions for future research.
The Intermedial Experience of Horror: Suspended Failures
by J. ToikkanenThis book is an exploration of the phenomenon of horror from an unusual angle. Focusing on reading specific examples of literature from Romanticism to Modernism, the study brings together the phenomenon of horror with the topical concepts of experience and intermediality and highlights the complex relations they present.
Intermedial Studies: An Introduction to Meaning Across Media
by Jørgen BruhnIntermedial Studies provides a concise, hands-on introduction to the analysis of a broad array of texts from a variety of media – including literature, film, music, performance, news and videogames, addressing fiction and non-fiction, mass media and social media. The detailed introduction offers a short history of the field and outlines the main theoretical approaches to the field. Part I explains the approach, examining and exemplifying the dimensions that construct every media product. The following sections offer practical examples and case studies using many examples, which will be familiar to students, from Sherlock Holmes and football, to news, vlogs and videogames. This book is the only textbook taking both a theoretical and practical approach to intermedial studies. The book will be of use to students from a variety of disciplines looking at any form of adaptation, from comparative literature to film adaptations, fan fictions and spoken performances. The book equips students with the language and understanding to confidently and competently apply their own intermedial analysis to any text.
Intermedial Studies: An Introduction to Meaning Across Media
by Jørgen Bruhn Beate SchirrmacherIntermedial Studies provides a concise, hands-on introduction to the analysis of a broad array of texts from a variety of media – including literature, film, music, performance, news and videogames, addressing fiction and non-fiction, mass media and social media. The detailed introduction offers a short history of the field and outlines the main theoretical approaches to the field. Part I explains the approach, examining and exemplifying the dimensions that construct every media product. The following sections offer practical examples and case studies using many examples, which will be familiar to students, from Sherlock Holmes and football, to news, vlogs and videogames. This book is the only textbook taking both a theoretical and practical approach to intermedial studies. The book will be of use to students from a variety of disciplines looking at any form of adaptation, from comparative literature to film adaptations, fan fictions and spoken performances. The book equips students with the language and understanding to confidently and competently apply their own intermedial analysis to any text.
Intermedial Theater: Performance Philosophy, Transversal Poetics, and the Future of Affect (Palgrave Studies in Performance and Technology)
by Bryan ReynoldsThis book explores relationships between intermedial theater, consciousness, memory, objects, subjectivity, and affect through productive engagement with the performance aesthetics, socio-cognitive theory, and critical methodology of transversal poetics alongside other leading philosophical approaches to performance. It offers the first sustained analysis of the work of Gilles Deleuze, Félix Guattari, Jean Baudrillard, and Friedrich Nietzsche in relation to the contemporary European theater of Jan Lauwers and Needcompany, Romeo Castellucci and Socìetas Raffaello Sanzio, Thomas Ostermeier, Rodrigo García and La Carnicería Teatro, and the Transversal Theater Company. It connects contemporary uses of objects, simulacra, and technologies in both posthumanist discourse and postdramatic theater to the transhistorically and culturally mediating power of Shakespeare as a means by which to discuss the affective impact of intermedial theater on today’s audiences.
Intermediality in European Avant-garde Cinema
by Loukia KostopoulouThe book proposes a new perspective on avant-garde cinema, utilising approaches from intermediality to explore how the spirit of experimentation, a hallmark of historical avant-garde and post-war artistic movements, is still present in contemporary filmmaking today. The volume explores how contemporary avant-garde filmmakers have brought innovation to modern cinema. Filmmakers, such as, Jean-Luc Godard, Lars von Trier, and Alexander Sokurov and their contemporary works will be analyzed, reflecting on their experimentation with cinematic techniques and the mixing of the film medium with other media, such as literature, theatre, and painting. Important research questions considered throughout the book include: How do intermedial experiments convey meaning in films? What is the impact on the spectator of the mixing of various media forms in cinema? And how are the contemporary films of Jean-Luc Godard, Lars von Trier, and Alexander Sokurov innovative and experimental? The book is devoted to all these themes and provides a thorough analysis of contemporary films examined through an intermedial perspective. Providing a comprehensive analysis of contemporary avant-garde filmmaking from an intermedial perspective, this book will be of interest to graduate students and scholars working in intermedial studies, film and media studies, and cultural studies.
Intermediality in European Avant-garde Cinema
by Loukia KostopoulouThe book proposes a new perspective on avant-garde cinema, utilising approaches from intermediality to explore how the spirit of experimentation, a hallmark of historical avant-garde and post-war artistic movements, is still present in contemporary filmmaking today. The volume explores how contemporary avant-garde filmmakers have brought innovation to modern cinema. Filmmakers, such as, Jean-Luc Godard, Lars von Trier, and Alexander Sokurov and their contemporary works will be analyzed, reflecting on their experimentation with cinematic techniques and the mixing of the film medium with other media, such as literature, theatre, and painting. Important research questions considered throughout the book include: How do intermedial experiments convey meaning in films? What is the impact on the spectator of the mixing of various media forms in cinema? And how are the contemporary films of Jean-Luc Godard, Lars von Trier, and Alexander Sokurov innovative and experimental? The book is devoted to all these themes and provides a thorough analysis of contemporary films examined through an intermedial perspective. Providing a comprehensive analysis of contemporary avant-garde filmmaking from an intermedial perspective, this book will be of interest to graduate students and scholars working in intermedial studies, film and media studies, and cultural studies.
The Intermediality of Narrative Literature: Medialities Matter
by Jørgen BruhnThis book argues that narrative literature very often, if not always, include significant amounts of what appears to be extra-literary material – in form and in content – and that we too often ignore this dimension of literature. It offers an up to date overview and discussion of intermedial theory, and it facilitates a much-needed dialogue between the burgeoning field of intermedial studies on the one side and the already well-developed methods of literary analysis on the other. The book aims at working these two fields together into a productive working method. It makes evident, in a methodologically succinct way, the necessity of approaching literature with an intermedial terminology by way of a relatively simple but never the less productive three-step analytic method. In four in-depth case studies of Anglophone texts ranging from Nabokov, Chandler and Tobias Wolff to Jennifer Egan, it demonstrates that medialities matter.
Intermediate Cantonese: A Grammar and Workbook
by Virginia Yip Stephen MatthewsIntermediate Cantonese is designed for learners who have achieved basic proficiency and wish to progress to more complex language. Each of the 25 units combines clear, concise grammar explanations with communicatively-oriented exercises to help build confidence and fluency.* Suitable for independent learners and students on taught courses* Many authentic examples from contemporary media, including films, advertising, songs and soap operas* Clear distinction between colloquial and more formal speech registers* Teaches contemporary Cantonese as spoken in Hong KongIntermediate Cantonese and its sister volume, Basic Cantonese, form a structured course of the essentials of Cantonese grammar.
Intermediate Cantonese: A Grammar and Workbook
by Virginia Yip Stephen MatthewsIntermediate Cantonese is designed for learners who have achieved basic proficiency and wish to progress to more complex language. Each of the 25 units combines clear, concise grammar explanations with communicatively-oriented exercises to help build confidence and fluency.* Suitable for independent learners and students on taught courses* Many authentic examples from contemporary media, including films, advertising, songs and soap operas* Clear distinction between colloquial and more formal speech registers* Teaches contemporary Cantonese as spoken in Hong KongIntermediate Cantonese and its sister volume, Basic Cantonese, form a structured course of the essentials of Cantonese grammar.
Intermediate Cantonese: A Grammar and Workbook (Routledge Grammar Workbooks)
by Virginia Yip Stephen MatthewsIntermediate Cantonese is designed for learners who have achieved basic proficiency and wish to progress to more complex language. Each of the 25 units combines clear, concise grammar explanations with communicatively oriented exercises to help build confidence and fluency. Features include: Many authentic examples from contemporary media, including films, advertising, songs and soap operas Clear differentiation between colloquial and more formal speech registers Up-to-date analysis of contemporary Cantonese as spoken in Hong Kong. Suitable for independent learners and students on taught courses, Intermediate Cantonese, together with its sister volume, Basic Cantonese, forms a structured course of the essentials of Cantonese grammar.
Intermediate Cantonese: A Grammar and Workbook (Routledge Grammar Workbooks)
by Virginia Yip Stephen MatthewsIntermediate Cantonese is designed for learners who have achieved basic proficiency and wish to progress to more complex language. Each of the 25 units combines clear, concise grammar explanations with communicatively oriented exercises to help build confidence and fluency. Features include: Many authentic examples from contemporary media, including films, advertising, songs and soap operas Clear differentiation between colloquial and more formal speech registers Up-to-date analysis of contemporary Cantonese as spoken in Hong Kong. Suitable for independent learners and students on taught courses, Intermediate Cantonese, together with its sister volume, Basic Cantonese, forms a structured course of the essentials of Cantonese grammar.
Intermediate Chinese: A Grammar and Workbook (Grammar Workbooks)
by Po-Ching Yip Don RimmingtonIntermediate Chinese is the ideal reference and practice book for students with some knowledge of the language. Each of the 25 units deals with a particular grammatical point and provides associated exercises. Features include: clear, accessible format many useful language examples jargon-free grammar explanations sample drills and exercises with full answer key. All Chinese entries are presented in both pinyin romanisation and Chinese characters, and are accompanied, in most cases, by English translations to facilitate self-tuition in both the spoken and the written language. This new edition also includes a glossary of vocabulary and aglossary of grammatical terms. Intermediate Chinese reviews the principal elements presented in its sister volume, Basic Chinese, and introduces more complicated structures. The two books form a compendium of the essentials of Chinese grammar.
Intermediate English Language Skills (PDF)
by Mary M. Firth Andrew G. RalstonThis book is designed as a preparation for the Intermediate English examinations. It provides step-by-step explanations of the techniques necessary to answer the Understanding, Analysis and Evaluation questions to be found in Close Reading exercises as well as advice on the aspects of poetry which are likely to be tested in the Textual Analysis paper.
Intermediate German: A Grammar and Workbook
by Anna Miell Heiner SchenkeIntermediate German is designed for learners who have achieved basic proficiency and now wish to progress to more complex language. Each of the units combines concise grammar explanations with examples and exercises to help build confidence and fluency. Features include: clear explanations of the similarities and differences in English and German grammar authentic language examples from a range of contemporary media checklists at the end of each unit for consolidation full cross-referencing throughout extra tips on language learning and learning specific grammar points. Suitable for students learning with or without a teacher, Intermediate German, together with its sister volume, Basic German, forms a structured course of the essentials of German grammar.
Intermediate German: A Grammar and Workbook (Grammar Workbooks)
by Anna Miell Heiner SchenkeIntermediate German: A Grammar and Workbook is designed for learners who have achieved basic proficiency and now wish to progress to more complex language. Each of the units combines concise grammar explanations with examples and exercises to help build confidence and fluency. The new edition includes: up-to-date cultural aspects of German-speaking countries extended entries on adverbs and the imperative Did you know? sections with tips on learning strategies, and on contemporary usage more exercises to refine retention Suitable for students learning with or without a teacher, Intermediate German forms a structured course of the essentials of German grammar and is suitable for students at intermediate level, corresponding to levels A2–B1+ on the CEFR or Intermediate High/Advanced Low with the ACTFL.
Intermediate German: A Grammar and Workbook (Grammar Workbooks)
by Anna Miell Heiner SchenkeIntermediate German: A Grammar and Workbook is designed for learners who have achieved basic proficiency and now wish to progress to more complex language. Each of the units combines concise grammar explanations with examples and exercises to help build confidence and fluency. The new edition includes: up-to-date cultural aspects of German-speaking countries extended entries on adverbs and the imperative Did you know? sections with tips on learning strategies, and on contemporary usage more exercises to refine retention Suitable for students learning with or without a teacher, Intermediate German forms a structured course of the essentials of German grammar and is suitable for students at intermediate level, corresponding to levels A2–B1+ on the CEFR or Intermediate High/Advanced Low with the ACTFL.
Intermediate Irish: A Grammar and Workbook
by Nancy StensonIntermediate Irish is a jargon-free workbook examining the most commonly used grammatical structures within the Irish language. Focusing on the repeated use of grammatical patterns, the Grammar develops an understanding of the structures presented, making the forms familiar and automatic for learners. This user-friendly workbook includes: terminology introduced and explained with multiple examples exercises in the grammatical forms introduced in the text translation exercises an exercise key.
Intermediate Irish: A Grammar and Workbook
by Nancy StensonIntermediate Irish is a jargon-free workbook examining the most commonly used grammatical structures within the Irish language. Focusing on the repeated use of grammatical patterns, the Grammar develops an understanding of the structures presented, making the forms familiar and automatic for learners. This user-friendly workbook includes: terminology introduced and explained with multiple examples exercises in the grammatical forms introduced in the text translation exercises an exercise key.