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Textoptimierung für Printmedien: Theorie und Praxis journalistischer Textproduktion

Das Buch liefert zweierlei: Für Journalistik-Studenten und Volontäre, die ihre Vermittlungskompetenz auf ein solides Fundament stellen wollen, bietet er eine komprimierte Zusammenfassung der wichtigsten Schreib- und Layout-Empfehlungen erfahrener Praktiker. Außerdem werden in einem systematischen Überblick die wissenschaftlichen Befunde zur Textoptimierung vorgestellt: von der Lesbarkeitsforschung der dreißiger Jahre über die Textverständlichkeitsforschung der siebziger Jahre bis hin zu den modernen schematheoretischen Ansätzen der Kognitionspsychologie.

Texts and Contexts: The Roman Writers and Their Audience (Routledge Revivals)

First published in 1979, Texts and Contexts identifies those classics of Roman literature which deserve to survive because of their intrinsic quality and their lasting significance. The most important of these texts are placed in the context of the tradition which each represents and which each group of texts, taken together, constitutes. Four main streams of tradition are identified: the poet as storyteller (narrative poetry and drama), the poet as teacher (didactic poetry), the poet as himself (personal poetry and the poetry of social comment), and Roman literary prose. Each major text is presented in the form of one or more passages of substantial length for analysis in detail and comparison with related works. The translations used include leading literary translations since the sixteenth century. The result is a history of Roman literature in which the emphasis is laid on the quality of the text discussed rather than on comprehensiveness of treatment, and on organic relationships rather than chronology.This book is the result of thirty years of teaching experience by the author and his conviction that existing books on the same subject are inadequate and misleading. It will be of particular interest to students taking classical literature and translation courses, to students of English literature and anyone who is interested in literature, even without a knowledge of Latin.

Texts and Contexts: The Roman Writers and Their Audience (Routledge Revivals)

First published in 1979, Texts and Contexts identifies those classics of Roman literature which deserve to survive because of their intrinsic quality and their lasting significance. The most important of these texts are placed in the context of the tradition which each represents and which each group of texts, taken together, constitutes. Four main streams of tradition are identified: the poet as storyteller (narrative poetry and drama), the poet as teacher (didactic poetry), the poet as himself (personal poetry and the poetry of social comment), and Roman literary prose. Each major text is presented in the form of one or more passages of substantial length for analysis in detail and comparison with related works. The translations used include leading literary translations since the sixteenth century. The result is a history of Roman literature in which the emphasis is laid on the quality of the text discussed rather than on comprehensiveness of treatment, and on organic relationships rather than chronology.This book is the result of thirty years of teaching experience by the author and his conviction that existing books on the same subject are inadequate and misleading. It will be of particular interest to students taking classical literature and translation courses, to students of English literature and anyone who is interested in literature, even without a knowledge of Latin.

Texts and Cultural Change in Early Modern England (Early Modern Literature in History)

This is a wide-ranging, closely-researched collection, written by scholars from both sides of the Atlantic, on the cultural placement and transmission of texts between 1520 and 1750. Material and historical conditions of texts are analysed, and the range of works is wide, including plays and the Lucrece of Shakespeare (with adaptations, and a discussion of 'reading' playtexts), Sidney's Arcadia, Greene's popular Pandosto (both discussed in the contexts of changing readerships and forms of fiction), Hakluyt's travel books, funerary verse, and the writings of Katherine Parr and Elizabethan Catholic martyrs.

Texts and Practices: Readings in Critical Discourse Analysis

Text and Practices provides an essential introduction to the theory and practice of Critical Discourse Analysis. Using insights from this challenging new method of linguiistic analysis, the contributors to this text reveal the ways in whcih language can be used as a means of social control.The essays in Text and Practices:* demonstrate how critical discourse analysis can be applied to a variety of written and spoken texts* deconstruct data from a range of contexts, countries and spheres* expose hidden patterns of discrimination and inequalities of powerTexts and Practices, which includes specially commissioned papers from a range of distinguished authors, provides a state-of-the-art introduction to critical discourse analysis. As such it represents an important contribution to this developing field and an essential text for all advanced students of language, media and cultural studies.

Texts and Practices: Readings in Critical Discourse Analysis

Text and Practices provides an essential introduction to the theory and practice of Critical Discourse Analysis. Using insights from this challenging new method of linguiistic analysis, the contributors to this text reveal the ways in whcih language can be used as a means of social control.The essays in Text and Practices:* demonstrate how critical discourse analysis can be applied to a variety of written and spoken texts* deconstruct data from a range of contexts, countries and spheres* expose hidden patterns of discrimination and inequalities of powerTexts and Practices, which includes specially commissioned papers from a range of distinguished authors, provides a state-of-the-art introduction to critical discourse analysis. As such it represents an important contribution to this developing field and an essential text for all advanced students of language, media and cultural studies.

Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis

This is a second edition of the ground-breaking volume Texts and Practices: Readings in Critical Discourse Analysis, which was the first published collection of chapters presenting critical discourse analysis theory and practice. Critical discursive approaches have now become the main trend in most discursive and semiotic investigations. It was then, and is especially now, predominantly concerned with identifying, demystifying and resisting the ways language and semiotic systems are used to reflect, create and sustain inequalities in specific contexts. This new collection presents contributions by all six of the living authors who were central to the first edition: Norman Fairclough, Theo van Leeuwen, Teun van Dijk, Ruth Wodak, Caldas-Coulthard and Coulthard - plus an edited version of a jointly authored classic chapter originally authored by Roger Fowler and Gunther Kress. There are four new chapters written by the other leading members of the foundational 1990s European Critical Discourse Analysis group: Phil Graham, Jay Lemke, David Machin and Louisa Rojo and two by young critical discourse researchers who have risen to prominence more recently: Rodrigo Borba and German Canale. Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis provides a representative collection of work which, while authored by the pioneering researchers of the first wave of CDA, illustrates their most recent concerns and their latest analytical techniques. It is an essential text for all advanced students of English language, linguistics, media and cultural studies.

Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis

This is a second edition of the ground-breaking volume Texts and Practices: Readings in Critical Discourse Analysis, which was the first published collection of chapters presenting critical discourse analysis theory and practice. Critical discursive approaches have now become the main trend in most discursive and semiotic investigations. It was then, and is especially now, predominantly concerned with identifying, demystifying and resisting the ways language and semiotic systems are used to reflect, create and sustain inequalities in specific contexts. This new collection presents contributions by all six of the living authors who were central to the first edition: Norman Fairclough, Theo van Leeuwen, Teun van Dijk, Ruth Wodak, Caldas-Coulthard and Coulthard - plus an edited version of a jointly authored classic chapter originally authored by Roger Fowler and Gunther Kress. There are four new chapters written by the other leading members of the foundational 1990s European Critical Discourse Analysis group: Phil Graham, Jay Lemke, David Machin and Louisa Rojo and two by young critical discourse researchers who have risen to prominence more recently: Rodrigo Borba and German Canale. Texts and Practices Revisited: Essential Readings in Critical Discourse Analysis provides a representative collection of work which, while authored by the pioneering researchers of the first wave of CDA, illustrates their most recent concerns and their latest analytical techniques. It is an essential text for all advanced students of English language, linguistics, media and cultural studies.

Texts and readers in the Age of Marvell

Texts and Readers in the Age of Marvell offers fresh perspectives from leading and emerging scholars on seventeenth-century British literature, with a focus on the surprising ways that texts interacted with writers and readers at specific cultural moments. With an eye to the elusive and complicated Andrew Marvell as tutelary figure of the age, the contributors have provided nuanced and sophisticated readings of a range of seventeenth-century authors, often foregrounding the uncertainties and complexities with which these writers were faced as the remarkable events of these years moved swiftly around them. The essays make important contributions, both methodological and critical, to the field of early modern studies and include examinations of prominent seventeenth-century figures such as John Milton, Andrew Marvell, John Dryden and Edmund Waller.

Texts and readers in the Age of Marvell

Texts and Readers in the Age of Marvell offers fresh perspectives from leading and emerging scholars on seventeenth-century British literature, with a focus on the surprising ways that texts interacted with writers and readers at specific cultural moments. With an eye to the elusive and complicated Andrew Marvell as tutelary figure of the age, the contributors have provided nuanced and sophisticated readings of a range of seventeenth-century authors, often foregrounding the uncertainties and complexities with which these writers were faced as the remarkable events of these years moved swiftly around them. The essays make important contributions, both methodological and critical, to the field of early modern studies and include examinations of prominent seventeenth-century figures such as John Milton, Andrew Marvell, John Dryden and Edmund Waller.

Texts and Textuality: Textual Instability, Theory, and Interpretation (Wellesley Studies in Critical Theory, Literary History and Culture)

These essays deal with the scholarly study of the genesis, transmission, and editorial reconstitution of texts by exploring the connections between textual instability and textual theory, interpretation, and pedagogy.What makes this collection unique is that each essay brings a different theoretical orientation-New Historicism, Poststructuralism, or Feminism-to bear upon a different text, such as Whitman's Leaves of Grass, Faulkner's The Sound and the Fury, or hypertext fiction, to explore the dialectical relationship between texts and textuality.The essays bring some of the textual theories that compete with each other today into contact with a broad range of primarily literary textual histories. That texts are intrinsically unstable, frequently consisting of a series of determinate historical versions, has consequences for all students of literature, because different versions of a literary work frequently help shape different readings independently of the interpretations brought to bear upon them. Textual instability of the works is relevant to our understanding of how the meanings of texts are generated. The contributors build on the numerous challenges to the Anglo-American editorial tradition mounted during the past decade by scholars as diverse as Jerome McGann, D.F. McKenzie, Peter Shillingsburg, D.C. Greetham, Hershel Parker, and Hans Walter Gabler. The volume contributes to the paradigm shift in textual scholarship inaugurated by these scholars. Index.

Texts and Textuality: Textual Instability, Theory, and Interpretation (Wellesley Studies in Critical Theory, Literary History and Culture #Vol. 13)

These essays deal with the scholarly study of the genesis, transmission, and editorial reconstitution of texts by exploring the connections between textual instability and textual theory, interpretation, and pedagogy.What makes this collection unique is that each essay brings a different theoretical orientation-New Historicism, Poststructuralism, or Feminism-to bear upon a different text, such as Whitman's Leaves of Grass, Faulkner's The Sound and the Fury, or hypertext fiction, to explore the dialectical relationship between texts and textuality.The essays bring some of the textual theories that compete with each other today into contact with a broad range of primarily literary textual histories. That texts are intrinsically unstable, frequently consisting of a series of determinate historical versions, has consequences for all students of literature, because different versions of a literary work frequently help shape different readings independently of the interpretations brought to bear upon them. Textual instability of the works is relevant to our understanding of how the meanings of texts are generated. The contributors build on the numerous challenges to the Anglo-American editorial tradition mounted during the past decade by scholars as diverse as Jerome McGann, D.F. McKenzie, Peter Shillingsburg, D.C. Greetham, Hershel Parker, and Hans Walter Gabler. The volume contributes to the paradigm shift in textual scholarship inaugurated by these scholars. Index.

Texts from the Querelle, 1521–1615: Essential Works for the Study of Early Modern Women: Series III, Part Two, Volume 1 (The Early Modern Englishwoman: A Facsimile Library of Essential Works Series III, Part Two)

Misogyny and its opposite, philogyny, have been perennial topics in Western literature from its earliest days to the present day, but only at certain historic periods have pro-woman authors challenged fundamental negative assumptions about women by engaging in formal debate with misogynists and juxtaposing these two attitudes toward women in pairs or series of texts devoted exclusively to discussing womankind. This dialectic of attack on and defence of the female sex, known as the querelle des femmes (debate about women), was especially popular among authors and readers during the sixteenth and earlier seventeenth centuries in England. At least 36 texts exclusively devoted to attacking and/or defending women were published in the hundred years between 1540 and 1640. The works included in these two volumes exemplify the content and the methods of debate in England during those two centuries. Volume one includes texts from 1521 through to 1615.

Texts from the Querelle, 1521–1615: Essential Works for the Study of Early Modern Women: Series III, Part Two, Volume 1 (The Early Modern Englishwoman: A Facsimile Library of Essential Works Series III, Part Two #Vol. 1)

Misogyny and its opposite, philogyny, have been perennial topics in Western literature from its earliest days to the present day, but only at certain historic periods have pro-woman authors challenged fundamental negative assumptions about women by engaging in formal debate with misogynists and juxtaposing these two attitudes toward women in pairs or series of texts devoted exclusively to discussing womankind. This dialectic of attack on and defence of the female sex, known as the querelle des femmes (debate about women), was especially popular among authors and readers during the sixteenth and earlier seventeenth centuries in England. At least 36 texts exclusively devoted to attacking and/or defending women were published in the hundred years between 1540 and 1640. The works included in these two volumes exemplify the content and the methods of debate in England during those two centuries. Volume one includes texts from 1521 through to 1615.

The Texts in Elementary Classrooms

This CIERA sponsored book is based on the premise that high-quality texts of all kinds are essential to good teaching in elementary classrooms. Experts on a variety of text-related topics were asked to summarize existing research and then apply it to literacy development in an "ideal" classroom. The most comprehensive and up-to-date book in its field, it moves progressively from an examination of discrete literacy processes and forms to a holistic overview and assessment of the classroom literacy environment. Content coverage in this outstanding new book includes: *Literacy Processes--Part I examines basic reading processes (instruction, comprehension, word recognition, fluency, and motivation) as they relate to text features.*Forms of Texts--Part II examines the wide variety of text types (fiction, nonfiction, leveled, local, and electronic) that comprise an effective classroom literacy program. Discussions include the nature of these texts, their qualities and quantities, how they fit into an instructional plan, and how a teacher might assess their effectiveness.*Text Selection--Part III examines special issues (linguistic diversity and teachers as censors) related to the selection of classroom texts.*Personal Applications--The final, hands-on chapter synthesizes the book's ideas and offers practical tools (checklists and inventories) whereby teachers can self-assess the literacy environment of their own classrooms.This book is suitable for anyone (graduate students, in-service reading specialists and curriculum directors, college faculty, and researchers) who deal directly with issues of classroom literacy.

The Texts in Elementary Classrooms

This CIERA sponsored book is based on the premise that high-quality texts of all kinds are essential to good teaching in elementary classrooms. Experts on a variety of text-related topics were asked to summarize existing research and then apply it to literacy development in an "ideal" classroom. The most comprehensive and up-to-date book in its field, it moves progressively from an examination of discrete literacy processes and forms to a holistic overview and assessment of the classroom literacy environment. Content coverage in this outstanding new book includes: *Literacy Processes--Part I examines basic reading processes (instruction, comprehension, word recognition, fluency, and motivation) as they relate to text features.*Forms of Texts--Part II examines the wide variety of text types (fiction, nonfiction, leveled, local, and electronic) that comprise an effective classroom literacy program. Discussions include the nature of these texts, their qualities and quantities, how they fit into an instructional plan, and how a teacher might assess their effectiveness.*Text Selection--Part III examines special issues (linguistic diversity and teachers as censors) related to the selection of classroom texts.*Personal Applications--The final, hands-on chapter synthesizes the book's ideas and offers practical tools (checklists and inventories) whereby teachers can self-assess the literacy environment of their own classrooms.This book is suitable for anyone (graduate students, in-service reading specialists and curriculum directors, college faculty, and researchers) who deal directly with issues of classroom literacy.

Texts Of Desire: Essays Of Fiction, Femininity And Schooling

First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Texts Of Desire: Essays Of Fiction, Femininity And Schooling

First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Texts, Traditions, and Sacredness: Cultural Translation in Kristapurāṇa

This book presents a critical reading of Kristapurāṇa, the first South Asian retelling of the Bible. In 1579, Thomas Stephens (1549–1619), a young Jesuit priest, arrived in Goa with the aim of preaching Christianity to the local subjects of the Portuguese colony. Kristapurāṇa (1616), a sweeping narrative with 10,962 verses, is his epic poetic retelling of the Christian Bible in the Marathi language. This fascinating text, which first appeared in Roman script, is also one of the earliest printed works in the subcontinent. Kristapurāṇa translated the entire biblical narrative into Marathi a century before Bible translation into South Asian languages began in earnest in Protestant missions. This book contributes to an understanding of translation as it was practiced in South Asia through its study of genre, landscapes, and cultural translation in Kristapurāṇa, while also retelling a history of sacred texts and biblical narratives in the region. It examines this understudied masterpiece of Christian writing from Goa in the early era of Catholic missions and examines themes such as the complexities of the colonial machinery, religious encounters, textual traditions, and multilingualism, providing insight into Portuguese Goa of the sixteenth and seventeenth centuries. The first of its kind, the book makes significant interventions into the current discourse on cultural translation and brings to the fore a hitherto understudied text. It will be an indispensable resource for students and researchers of translation studies, comparative literature, religious studies, biblical studies, English literature, cultural studies, literary history, postcolonial studies, and South Asian studies.

Texts, Traditions, and Sacredness: Cultural Translation in Kristapurāṇa

This book presents a critical reading of Kristapurāṇa, the first South Asian retelling of the Bible. In 1579, Thomas Stephens (1549–1619), a young Jesuit priest, arrived in Goa with the aim of preaching Christianity to the local subjects of the Portuguese colony. Kristapurāṇa (1616), a sweeping narrative with 10,962 verses, is his epic poetic retelling of the Christian Bible in the Marathi language. This fascinating text, which first appeared in Roman script, is also one of the earliest printed works in the subcontinent. Kristapurāṇa translated the entire biblical narrative into Marathi a century before Bible translation into South Asian languages began in earnest in Protestant missions. This book contributes to an understanding of translation as it was practiced in South Asia through its study of genre, landscapes, and cultural translation in Kristapurāṇa, while also retelling a history of sacred texts and biblical narratives in the region. It examines this understudied masterpiece of Christian writing from Goa in the early era of Catholic missions and examines themes such as the complexities of the colonial machinery, religious encounters, textual traditions, and multilingualism, providing insight into Portuguese Goa of the sixteenth and seventeenth centuries. The first of its kind, the book makes significant interventions into the current discourse on cultural translation and brings to the fore a hitherto understudied text. It will be an indispensable resource for students and researchers of translation studies, comparative literature, religious studies, biblical studies, English literature, cultural studies, literary history, postcolonial studies, and South Asian studies.

Textsorten in der Wirtschaft: Zwischen textlinguistischem Wissen und wirtschaftlichem Handeln

Die Erforschung von Wirtschaftstextsorten ist in besonderem Maße auf eine enge Verzahnung von wirtschaftlicher Praxis und linguistischer Wissenschaft angewiesen. Das gilt gerade auch dann, wenn es darum geht, Studierende in die erfolgreiche Produktion von Wirtschaftstexten einzuführen. Wie aber ist das Verhältnis zwischen Sprachwissenschaft, wirtschaftlicher Praxis und Lehre im Umgang mit Wirtschaftstextsorten zu bestimmen? Im vorliegenden Sammelband werden unterschiedliche Zugänge zum Gegenstand Wirtschaftstextsorten dargestellt, Spannungsfelder ausgeleuchtet und Übergänge zwischen den einzelnen Bereichen aufgezeigt.

Textsoziologie: Eine kritische Einführung in die Diskurssemiotik

Im Anschluss an Adorno, Bachtin und Greimas’ Strukturale Semiotik analysiert Zima die Einwirkung sozialer Entwicklungen und Konfliktlinien auf literarische (und theoretische) Diskurse. Dabei geht es ebenso um Gattungsentwicklungen wie um semantische und syntaktische Strukturen einzelner Texte. Stets wird versucht, Gesellschaft und Literatur über die Sprache miteinander zu vermitteln. Der Band bietet vertiefte Analysen zu Proust, Musil und Kafka. Die Neuauflage enthält neue Kapitel zu den Begriffen der soziolinguistischen Situation, des Soziolekts sowie der Intertextualität und dehnt die Textsoziologie auf die Institutionalisierung literarischer Sprachen aus.​

Textsoziologie: Eine kritische Einführung (Sammlung Metzler)

Textspiele in der Wirtschaftskommunikation: Texte und Sprache zwischen Normierung und Abweichung

Das Buch zeigt die Bandbreite zeitgenössischer Textprodukte in der Wirtschaftskommunikation auf, die durch verschiedene Varianten des Spiels mit Sprache und Text beeindrucken und eine lebendige Textkultur illustrieren können. ​Texte in Unternehmenskommunikation und Werbung folgen vielfach festgelegten Mustern. Pressemeldungen, Editorials oder Werbeanzeigen z.B. bieten als konventionelle Textsorten recht klare Orientierungen zu ihrem Inhalt und ihrer Form. Andere Texte wiederum sind vor allem deshalb aufmerksamkeitsstark und attraktiv, weil sie von Normen abweichen und spielerisch mit Erwartungen an Texte und ihren konventionellen Gestaltungsprinzipien umgehen. Zeitungsbeilagen in Form von Liebesbriefen, schillernde Unternehmensstorys, lyrische Verse in einer Werbeanzeige oder Wirtschaftspublikationen als Comic Strip z.B. informieren und unterhalten zugleich.

Textual analysis for English Language and Literature for the IB Diploma: Skills for Success

Build confidence in a range of key textual analysis techniques and skills with this practical companion, full of advice and guidance from experienced experts.- Build analysis techniques and skills through a range of strategies, serving as a useful companion throughout the course - from critical-thinking, referencing and citation and the development of a line of inquiry to reflecting on the writing process and constructing essays for Paper 1 and Paper 2- Develop skills in how to approach a text using textual analysis strategies and critical theory, for both unseen texts (the basis of Paper 1) and texts studied in class- Concise, clear explanations help students navigate the IB requirements, including advice on assessment objectives and how literary and textual analysis weaves through Paper 1, Paper 2, the HL Essay, Individual Oral and the Learner Profile- Build understanding in how to approach texts so that students can write convincingly and passionately about texts through active reading, note-taking, asking questions, and developing a personal response to texts - Engaging activities are provided to test understanding of each topic and develop skills for the exam - guiding answers are available to check your responses