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Turn Up the Volume: A Down and Dirty Guide to Podcasting
by Michael O'ConnellTurn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. It addresses the unique challenges beginner podcasters face in producing professional level audio for online distribution. Beginners can learn how to handle the technical and conceptual challenges of launching, editing, and posting a podcast. This book exposes readers to various techniques and formats available in podcasting. It includes the voices of industry experts as they recount their experiences producing their own podcasts and podcast content. It also examines how data analytics can help grow an audience and provide strategies for marketing and monetization. Written accessibly, Turn Up the Volume gives you a clear and detailed path to launching your first podcast.
Turning into Sterne: Viktor Shklovskii and Literary Reception
by Emily Finer"Viktor Shklovskii (1893-1984) is best known as an inventor of Russian Formalism, the literary theorist responsible for ostranenie, defamiliarisation. Just after the 1917 Revolution, Shklovskii claimed Tristram Shandy to be 'the most typical novel in world literature'; he then proceeded to theorise Sterne's formal experiments with plot; to chronicle his own wartime exploits in an autobiographical 'Sentimental Journey'; and to promote Tristram Shandy as a prototype for the new Soviet novel. His reading of Tristram Shandy and his lifelong relationship with its author, Laurence Sterne (1713-1769), were of enormous importance to Shklovskii, whose theory of prose remains current in Western academia. As Finer shows, they can tell us much not only about Shklovskii but also the extended, tangled ways of literary reception, and translation."
Turning into Sterne: Viktor Shklovskii and Literary Reception
by Emily Finer"Viktor Shklovskii (1893-1984) is best known as an inventor of Russian Formalism, the literary theorist responsible for ostranenie, defamiliarisation. Just after the 1917 Revolution, Shklovskii claimed Tristram Shandy to be 'the most typical novel in world literature'; he then proceeded to theorise Sterne's formal experiments with plot; to chronicle his own wartime exploits in an autobiographical 'Sentimental Journey'; and to promote Tristram Shandy as a prototype for the new Soviet novel. His reading of Tristram Shandy and his lifelong relationship with its author, Laurence Sterne (1713-1769), were of enormous importance to Shklovskii, whose theory of prose remains current in Western academia. As Finer shows, they can tell us much not only about Shklovskii but also the extended, tangled ways of literary reception, and translation."
A Turning Point for Literacy: Adult Education for Development the Spirit and Declaration of Persepolis
by Leon BatailleA Turning Point for Literacy covers the proceedings of the International Symposium for Literacy held in Persepolis, Iran from 3 to 8 of September 1975. This book mainly focuses on adult education for development and the spirit and declaration of Persepolis. This compilation is divided into four themes. The first theme is the "Balance and Teachings of Ten Years of Literacy Work, which presents documents on literacy presented by UNESCO Secretariat. The second theme focuses mainly on the functionalities of literacy. The last two themes cover changes in the living conditions and in the social structures as a requisite of literacy undertakings and the innovative role of literacy experiments and their integration into the global educational process. This publication will be invaluable to educators, academicians, and students interested in literacy.
Turning Points in Natural Theology from Bacon to Darwin: The Way of the Argument from Design (Nineteenth-Century Major Lives and Letters)
by S. PeterfreundDiscusses crucial moments in the historical development of natural theology in England from the time of Francis Bacon to that of Charles Darwin. While the argument from design remains the rhetorical method of choice for natural theologians throughout the three centuries in question, the locus and object of design undergo a change.
Turning Turk: English Theater and the Multicultural Mediterranean (Early Modern Cultural Studies 1500–1700)
by D. VitkusTurning Turk looks at contact between the English and other cultures in the early modern Mediterranean, and analyzes the representation of that experience on the London stage. Vitkus's book demonstrates that the English encounter with exotic alterity, and the theatrical representations inspired by that encounter, helped to form the emergent identity of an English nation that was eagerly fantasizing about having an empire, but was still in the preliminary phase of its colonizing drive. Vitkus' research shows how plays about the multi-cultural Mediterranean participated in this process of identity formation, and how anxieties about religious conversion, foreign trade and miscegenation were crucial factors in the formation of that identity.
Tusk Tusk
by Polly StenhamCome on troops. Let's take check: Finn Bar, slightly ruffled but still in fighting form. Maggie, could do with a full night's sleep but otherwise all in order... Stay here. Don't answer the door. I'll go out and get some proper food.In a new flat, three children play hide and seek. Eliot wears a crown, little Finn, King of the Wild Thing's, draws on the walls. Maggie climbs them. Hiding from the world, needing to be found, their one shared focus a mobile phone. Will it ring? Who will call? And what are they waiting for?Tusk Tusk is a tale of family loyalty as an uncertain future circles. Polly Stenham's second play premiered at the Royal Court Theatre, London, in March 2009.
Tutorials in Bilingualism: Psycholinguistic Perspectives
by Annette M. B. de Groot Judith F. KrollThe past fifteen years have witnessed an increasing interest in the cognitive study of the bilingual. A major reason why psychologists, psycholinguists, applied linguists, neuropsychologists, and educators have pursued this topic at an accelerating pace presumably is the acknowledgment by increasingly large numbers of language researchers that the incidence of monolingualism in individual language users may be lower than that of bilingualism. This alleged numerical imbalance between monolinguals and bilinguals may be expected to become larger due to increasing international travel through, for instance, tourism and trade, to the growing use of international communication networks, and to the fact that in some parts of the world (i.e., Europe), the borders between countries are effectively disappearing. In addition to the growing awareness that bilinguals are very common and may even outnumber monolinguals, there is the dawning understanding that the bilingual mind is not simply the sum of the cognitive processes associated with each of the two monolingual modes, and that the two languages of bilingual may interact with one another in complicated ways. To gain a genuinely universal account of human cognition will therefore require a detailed understanding of language use by both pure monolinguals as well as bilinguals, unbalanced and balanced, and of the representations and processes involved. These two insights, that bilingualism is a common human condition and that it may influence cognition, were presumably instrumental in putting bilingualism on the agendas of many researchers of cognition and language in recent years. But other reasons may have played a role too: The study of bilingualism also provides a unique opportunity to study the relation between language and thought. A final reason for the growing interest in this area of research is the awareness that bilingualism may confer the benefit of broadening one's scope beyond the limits of one's own country and culture. This book serves as an excellent introduction to the important topics in the psycholinguistic study of bilingualism. The chapters represent a comprehensive and interrelated set of topics that form the core of contemporary research on the psycholinguistics of bilingualism. The issues raised within this perspective not only increase our understanding of the nature of language and thought in bilinguals but also of the basic nature of the mental architecture that supports the ability to use more than one language.
Tutorials in Bilingualism: Psycholinguistic Perspectives
by Judith F. Kroll Annette M. B. De GrootThe past fifteen years have witnessed an increasing interest in the cognitive study of the bilingual. A major reason why psychologists, psycholinguists, applied linguists, neuropsychologists, and educators have pursued this topic at an accelerating pace presumably is the acknowledgment by increasingly large numbers of language researchers that the incidence of monolingualism in individual language users may be lower than that of bilingualism. This alleged numerical imbalance between monolinguals and bilinguals may be expected to become larger due to increasing international travel through, for instance, tourism and trade, to the growing use of international communication networks, and to the fact that in some parts of the world (i.e., Europe), the borders between countries are effectively disappearing. In addition to the growing awareness that bilinguals are very common and may even outnumber monolinguals, there is the dawning understanding that the bilingual mind is not simply the sum of the cognitive processes associated with each of the two monolingual modes, and that the two languages of bilingual may interact with one another in complicated ways. To gain a genuinely universal account of human cognition will therefore require a detailed understanding of language use by both pure monolinguals as well as bilinguals, unbalanced and balanced, and of the representations and processes involved. These two insights, that bilingualism is a common human condition and that it may influence cognition, were presumably instrumental in putting bilingualism on the agendas of many researchers of cognition and language in recent years. But other reasons may have played a role too: The study of bilingualism also provides a unique opportunity to study the relation between language and thought. A final reason for the growing interest in this area of research is the awareness that bilingualism may confer the benefit of broadening one's scope beyond the limits of one's own country and culture. This book serves as an excellent introduction to the important topics in the psycholinguistic study of bilingualism. The chapters represent a comprehensive and interrelated set of topics that form the core of contemporary research on the psycholinguistics of bilingualism. The issues raised within this perspective not only increase our understanding of the nature of language and thought in bilinguals but also of the basic nature of the mental architecture that supports the ability to use more than one language.
Tutoring Second Language Writers
by Shanti Bruce & Ben RafothTutoring Second Language Writers, a complete update of Bruce and Rafoth’s 2009 ESL Writers, is a guide for writing center tutors that addresses the growing need for tutors who are better prepared to work with the increasingly international population of students seeking guidance at the writing center. Drawing upon philosopher John Dewey’s belief in reflective thinking as a way to help build new knowledge, the book is divided into four parts. Part 1: Actions and Identities is about creating a proactive stance toward language difference, thinking critically about labels, and the mixed feelings students may have about learning English. Part 2: Research Opportunities demonstrates writing center research projects and illustrates methods tutors can use to investigate their questions about writing center work. Part 3: Words and Passages offers four personal stories of inquiry and discovery, and Part 4: Academic Expectations describes some of the challenges tutors face when they try to help writers meet readers’ specific expectations. Advancing the conversations tutors have with one another and their directors about tutoring second language writers and writing, Tutoring Second Language Writers engages readers with current ideas and issues that highlight the excitement and challenge of working with those who speak English as a second or additional language. Contributors include Jocelyn Amevuvor, Rebecca Day Babcock, Valerie M. Balester, Shanti Bruce, Frankie Condon, Michelle Cox, Jennifer Craig, Kevin Dvorak, Paula Gillespie, Glenn Hutchinson, Pei-Hsun Emma Liu, Bobbi Olson, Pimyupa W. Praphan, Ben Rafoth, Jose L. Reyes Medina, Guiboke Seong, and Elizabeth (Adelay) Witherite.
Tutti i numeri sono uguali a cinque (I blu)
by Stefano Sandrelli Daniele Gouthier Robert GhattasVentuno storie, ventuno autori, ventun frammenti di vita camminando di fianco alla scienza, nel modo più libero e sfacciato che si possa immaginare. Abbandonandosi alle digressioni, alle emozioni, alle intuizioni del cuore, alle immagini, alle sensazioni che affiancano la pratica quotidiana delle scienza, ma che dalla scienza codificata non fanno parte. In alcuni racconti la scienza è metodo, strumento, modo di mettersi in relazione con cose e persone; in altri diventa idee, pensieri, comportamenti, atteggiamenti. Ogni racconto possiede una voce che emerge dal profondo della cultura scientifica dell’autore, ma anche dai suoi pregiudizi, dal suo modo di essere persona, dalla sua visione della società, del mondo.
TV (Object Lessons)
by Susan BordoObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Once upon a time, the news was only 15 minutes long and middle-class families huddled around a tiny black-and-white screen, TV dinners on their laps, awaiting weekly sitcoms that depicted an all-white world in which mom wore pearls and heels as she baked endless pies. If this seems a distant past, that's a measure of just how much TV has changed-and changed us. Weaving together personal memoir, social and political history, and reflecting on key moments in the history of news broadcasting and prime time entertainment, Susan Bordo opens up the 75-year-old time-capsule that is TV and illustrates what a constant companion and dominant cultural force television has been, for good and for bad, in carrying us from the McCarthy hearings and The Adventures of Ozzie and Harriet to Mad Men, Killing Eve, and the emergence of our first reality TV president.Object Lessons is published in partnership with an essay series in The Atlantic.
TV (Object Lessons)
by Susan BordoObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Once upon a time, the news was only 15 minutes long and middle-class families huddled around a tiny black-and-white screen, TV dinners on their laps, awaiting weekly sitcoms that depicted an all-white world in which mom wore pearls and heels as she baked endless pies. If this seems a distant past, that's a measure of just how much TV has changed-and changed us. Weaving together personal memoir, social and political history, and reflecting on key moments in the history of news broadcasting and prime time entertainment, Susan Bordo opens up the 75-year-old time-capsule that is TV and illustrates what a constant companion and dominant cultural force television has been, for good and for bad, in carrying us from the McCarthy hearings and The Adventures of Ozzie and Harriet to Mad Men, Killing Eve, and the emergence of our first reality TV president.Object Lessons is published in partnership with an essay series in The Atlantic.
TV Drama in Transition: Forms, Values and Cultural Change
by Robin NelsonTV Drama in Transition reflects upon changing dramatic forms on television in the context of broad cultural shifts over the past two decades. Analyses of a wide range of series (from Heartbeat to Middlemarch and Our Friends in the North; from NYPD Blue to Twin Peaks to The X-Files) are interspersed with accounts of new technologies, viewing dispositions and the political economy of culture. This book is generally concerned as much with the condition of culture in the 1980s and 1990s, as specifically with TV drama.
TV-Duelle (Grundwissen Politische Kommunikation)
by Jürgen Maier Thorsten FaasTV-Duelle sind ein fester Bestandteil und zugleich das wichtigste Einzelereignis in modernen Wahlkämpfen. Sie werden von Millionen von Zuschauerinnen und Zuschauern gesehen und umfassend in Massenmedien, aber zunehmend auch in den neuen Medien begleitet. Das vorliegende Buch gibt einen Überblick über Geschichte, Nutzung, Inhalte und Wirkungen von TV-Duellen. Im Fokus stehen dabei vor allem TV-Duelle in Deutschland. Der InhaltTV-Duelle in modernen Wahlkämpfen • Debattenforschung, aber wie? • Geschichte, Verbreitung und Varianten von TV-Duellen • Debatteninhalte und Debattenstrategien • Nutzung von TV-Duellen: Umfang, Rezipientenmerkmale und -motive • Wahrnehmung von TV-Duellen und Wahrnehmung des Debattensiegers • Wirkung von TV-Duellen • Kommunikation über TV-Duelle • Was gibt es nach 60 Jahren Debattenforschung noch zu untersuchen?Die AutorenProf. Dr. Jürgen Maier ist Professor für Politische Kommunikation an der Universität Koblenz-Landau. Seine aktuellen Arbeitsschwerpunkte liegen in den Bereichen Politische Kommunikation, Wahlen und politische Einstellungen sowie Einsatz experimenteller Designs bei der Untersuchung sozialwissenschaftlicher Fragestellungen.Prof. Dr. Thorsten Faas leitet die Arbeitsstelle "Politische Soziologie der Bundesrepublik Deutschland" am Otto-Suhr-Institut für Politikwissenschaft an der Freien Universität Berlin. Seine Arbeitsschwerpunkte liegen im Bereich von Wahlen, Wahlkämpfen und Wahlstudien.
TV Geek: The Den of Geek Guide for the Netflix Generation
by Simon BrewEssential nerdtastic reading! - Jason IssacsFrom the author of Den of Geek, this is the ultimate, nerdy television guide for TV geeks everywhere!TV Geek recounts the fascinating stories of cult-classic series, reveals the nerdy Easter eggs hidden in TV show sets, and demonstrates the awe-inspiring power of fandom, which has even been known to raise TV series from the dead. Includes:- How the live-action Star Wars TV show fell apart- The logistics and history of the crossover episode- The underrated geeky TV shows of the 1980s- The hidden details of Game of Thrones- Five Scandinavian crime thrillers that became binge hits - The Walking Dead, and the power of fandomTV series are now as big as Hollywood movies with their big budgets, massive stars, and ever-growing audience figures! TV Geek provides an insightful look at the fascinating history, facts and anecdotes behind the greatest (and not-so-great) shows.
The TV Showrunner's Roadmap: 21 Navigational Tips for Screenwriters to Create and Sustain a Hit TV Series
by Neil LandauIf you’ve ever dreamed of being in charge of your own network, cable, or web series, then this is the book for you. The TV Showrunner’s Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV’s most lauded series, including: Breaking Bad Homeland Scandal Modern Family The Walking Dead Once Upon a Time Lost House, M.D. Friday Night Lights The Good Wife From conception to final rewrite, The TV Showrunner’s Roadmap is an invaluable resource for anyone seeking to create a series that won’t run out of steam after the first few episodes. This groundbreaking guide features a companion website with additional interviews and bonus materials. www.focalpress.com/cw/landau So grab your laptop, dig out that stalled spec script, and buckle up. Welcome to the fast lane.
The TV Showrunner's Roadmap: 21 Navigational Tips for Screenwriters to Create and Sustain a Hit TV Series
by Neil LandauIf you’ve ever dreamed of being in charge of your own network, cable, or web series, then this is the book for you. The TV Showrunner’s Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV’s most lauded series, including: Breaking Bad Homeland Scandal Modern Family The Walking Dead Once Upon a Time Lost House, M.D. Friday Night Lights The Good Wife From conception to final rewrite, The TV Showrunner’s Roadmap is an invaluable resource for anyone seeking to create a series that won’t run out of steam after the first few episodes. This groundbreaking guide features a companion website with additional interviews and bonus materials. www.focalpress.com/cw/landau So grab your laptop, dig out that stalled spec script, and buckle up. Welcome to the fast lane.
TV Writing On Demand: Creating Great Content in the Digital Era
by Neil LandauTV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
TV Writing On Demand: Creating Great Content in the Digital Era
by Neil LandauTV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
TV Writing On Demand: What's Now + What's Next.
by Neil LandauThis book takes a deep dive into writing for today’s audiences, against the backdrop of a constantly evolving TV ecosystem.The aim of this 2nd edition is to go beyond an analysis of what makes exceptionally compelling episodic TV series work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences – it challenges their expectations.The book will help readers discover how to satisfy the satiated viewer, by analyzing the new hybrid genres, trends, and how to make smart initial decisions for a strong, sustainable story. It will also cover the development of iconic characters that foster empathy and entice viewers to bond with characters and generate the sensation that their problems are mutual.Finally, the book will also take a deep dive into creating a lasting, meaningful career in the TV marketplace, by overcoming trips, traps and tropes, the pros and cons of IP, the use of pitch documents, pitch decks, and show “bibles” as proof-of-concept in the marketplace.This will be an essential resource for student and professional writers and is supplemented with a companion website offering additional content, including script excerpts, pitch document/deck/show bible samples, scene analysis and templates, plus useful writing exercises to break new ground and to mine new territory.
TV Writing On Demand: What's Now + What's Next.
by Neil LandauThis book takes a deep dive into writing for today’s audiences, against the backdrop of a constantly evolving TV ecosystem.The aim of this 2nd edition is to go beyond an analysis of what makes exceptionally compelling episodic TV series work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences – it challenges their expectations.The book will help readers discover how to satisfy the satiated viewer, by analyzing the new hybrid genres, trends, and how to make smart initial decisions for a strong, sustainable story. It will also cover the development of iconic characters that foster empathy and entice viewers to bond with characters and generate the sensation that their problems are mutual.Finally, the book will also take a deep dive into creating a lasting, meaningful career in the TV marketplace, by overcoming trips, traps and tropes, the pros and cons of IP, the use of pitch documents, pitch decks, and show “bibles” as proof-of-concept in the marketplace.This will be an essential resource for student and professional writers and is supplemented with a companion website offering additional content, including script excerpts, pitch document/deck/show bible samples, scene analysis and templates, plus useful writing exercises to break new ground and to mine new territory.
Tweeting Brexit: Social Media and the Aftermath of the EU Referendum (Routledge Studies in Media, Communication, and Politics)
by Maja ŠimunjakTweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating and challenging Brexit narratives during the process of UK’s exiting of the European Union. Working with multiple methods, from digital media analysis to interviews, and a wide variety of data, the book offers scrutiny of Brexit-related tweets and discourses they promote, and gives voice to key actors - UK citizens, political and media actors - to explain why and how they’ve used Twitter to talk about Brexit and with what outcomes. In doing so, the author engages with, and enhances, a range of theoretical discussions central to our understanding of the role of social media in politics, from permanent campaigning on social media to social media journalism. With a reach far beyond the central Brexit case study, the book discusses new trends and practices in political communication and contextualises them with reference to empirical evidence. The book is key reading for all students and researchers in digital media and politics, digital methods and related areas, as well as anyone interested in developing their understanding of the role that Twitter plays in political communications.
Tweeting Brexit: Social Media and the Aftermath of the EU Referendum (Routledge Studies in Media, Communication, and Politics)
by Maja ŠimunjakTweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating and challenging Brexit narratives during the process of UK’s exiting of the European Union. Working with multiple methods, from digital media analysis to interviews, and a wide variety of data, the book offers scrutiny of Brexit-related tweets and discourses they promote, and gives voice to key actors - UK citizens, political and media actors - to explain why and how they’ve used Twitter to talk about Brexit and with what outcomes. In doing so, the author engages with, and enhances, a range of theoretical discussions central to our understanding of the role of social media in politics, from permanent campaigning on social media to social media journalism. With a reach far beyond the central Brexit case study, the book discusses new trends and practices in political communication and contextualises them with reference to empirical evidence. The book is key reading for all students and researchers in digital media and politics, digital methods and related areas, as well as anyone interested in developing their understanding of the role that Twitter plays in political communications.
Tweeting is Leading: How Senators Communicate and Represent in the Age of Twitter (Oxford Studies in Digital Politics)
by Annelise RussellSocial media is changing the business of representation in the Senate. If you want to know what your senator is up to, you don't need a newspaper, just your phone. Some senators are social media minimalists while others are digitally long-winded, but each senator has the ability to insert themselves into our daily digital routines and frame their political brand for a public audience. Drawing on a unique dataset of almost 200,000 senator tweets, Tweeting is Leading offers a critical analysis of senators' communication on Twitter, the individual and constituent forces that shape it, and the agendas that result. The public priorities that senators communicate through social media--what Annelise Russell calls their rhetorical agenda--offer a necessary tool for understanding how senators link their carefully crafted public image with potential voters. The rhetorical agenda challenges what we know about representation, removing the institutional and political constraints on congressional communication and giving lawmakers a messaging platform where individual discretion is high, the relative costs are low, and someone is always watching. Tweeting is Leading emphasizes why representation on social media matters for understanding media norms and how lawmakers digitally build a political brand, showing empirically how senators self-constrain their communications to curate different styles of representation that match constituent expectations.