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Marketing to the Poor: Creating Value

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

Marketing und Business Development in Kanzleien

Marketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele innovative Wege um im Wettbewerb um Marktposition, Mandanten und Personal zu bestehen. Dieses Handbuch greift die für Wirtschaftskanzleien aktuell wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet sehr praxisnahes Fachwissen für die Branchen. Die Autoren sind erfahrene Experten des Kanzleimarketings und Kenner der Branche. Für die 5. Auflage wurde das Buch vollständig aktualisiert und mit aktuellen Themen ergänzt.

Marketing und Werbung in der Medizin: Erfolgreiche Strategien für Praxis, Klinik und Krankenhaus

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Das vorliegende Buch zeigt die unterschiedlichen Möglichkeiten von Marketing und Werbung in verständlicher Art und Weise auf, wobei auch Hintergründe der Werbeverbote und Berufsordnung berücksichtigt werden und auf häufige Fehler in werberechtlicher und gestalterischer Hinsicht hingewiesen wird. Die praxisorientierte Darstellung ermöglicht Ärzten und Angestellten der Krankenhausführung eine schnelle Aufnahme aller wichtigen Informationen. Der Leser kann dieses Wissen unmittelbar umsetzen und die vorgestellten Beispiele im Praxis- bzw. Krankenhausalltag anwenden. Das Werk darf somit in keiner medizinischen Praxis und in keinem Krankenhaus fehlen. Auch andere Angehörige der Heilberufe, Betriebswirte und Werbefachleute finden in diesem Basiswerk viele neue Hintergrundinformationen.

Marketingrecht: Rechtsrahmen eines Marketingmanagements

Dieses Buch legt eine umfassende Gesamtdarstellung des Marketingrechts vor und sensibilisiert für mögliche Rechtsprobleme im Marketing. Verantwortliche im Marketingmanagement, die Entscheidungen oft auch schnell treffen müssen, werden hier mit den Grundlagen rechtlicher Rahmenbedingungen vertraut gemacht. Der marketingspezifische Aufbau und die Entscheidungsorientierung gewährleisten dem Marketingmanagement als Hauptzielgruppe einen hohen Praxisnutzen. Der Leser erhält wertvolle Hinweise, wie er im Marketing effektiver und zielgerichteter mit der Rechtsabteilung oder externen Rechtsberatern kommunizieren kann.Der Inhalt• Rechtsrelevante Marketingentscheidungstatbestände• Rechtsrahmen der Marktforschung• Rechtsrahmen der Leistungspolitik• Rechtsrahmen der Preis- und Konditionenpolitik• Rechtsrahmen der Distributionspolitik• Rechtsrahmen der Kommunikationspolitik• Rechtsrahmen der PersonalpolitikDie AutorenProf. Dr. Thomas Zerres ist Professor für Zivil- und Wirtschaftsrecht an der Hochschule Konstanz für Wirtschaft Technik und Gestaltung (HTWG).Prof. Dr. Christopher Zerres ist Professor für Marketing an der Hochschule Offenburg.

Marketisation and Forensic Science Provision in England and Wales

This unique work of evidence scholarship details the development of marketised forensic science provision in the UK. Exploring the impact that public policy developments have had upon the sector, it delves into the re-structuring of both the governance and delivery of expert scientific evidence. Using first-hand accounts drawn from empirical research, this study analyses the practices and perspectives of forensic experts and criminal justice personnel, with a particular focus on the influence of standardisation, expertise, and regulation on scientific method. Expanding our understanding of the ways in which forensic scientists have responded to policy-driven structural changes, the author highlights the effects of resulting adaptations. Challenging subsisting accounts of law’s deference to expert knowledge, this work uncovers the normative and conceptual underpinnings of law and science, to provide an innovative account of the practice of case construction. Using comparative case-study methods, the study highlights the need for a genuine theoretical engagement between the two domains and supports this endeavour with a range of empirically informed discussions, and detailed theoretical analyses. Revisiting the landmark cases, relevant legislative provisions, and government reports, the study offers a trenchant analysis of law’s mutable understandings of expertise and scientific method. Marketisation and Forensic Science Provision in England and Wales thus lays the foundations for a more rational and systematic approach to the consumption of expert evidence.

Marketisation and Forensic Science Provision in England and Wales

This unique work of evidence scholarship details the development of marketised forensic science provision in the UK. Exploring the impact that public policy developments have had upon the sector, it delves into the re-structuring of both the governance and delivery of expert scientific evidence. Using first-hand accounts drawn from empirical research, this study analyses the practices and perspectives of forensic experts and criminal justice personnel, with a particular focus on the influence of standardisation, expertise, and regulation on scientific method. Expanding our understanding of the ways in which forensic scientists have responded to policy-driven structural changes, the author highlights the effects of resulting adaptations. Challenging subsisting accounts of law’s deference to expert knowledge, this work uncovers the normative and conceptual underpinnings of law and science, to provide an innovative account of the practice of case construction. Using comparative case-study methods, the study highlights the need for a genuine theoretical engagement between the two domains and supports this endeavour with a range of empirically informed discussions, and detailed theoretical analyses. Revisiting the landmark cases, relevant legislative provisions, and government reports, the study offers a trenchant analysis of law’s mutable understandings of expertise and scientific method. Marketisation and Forensic Science Provision in England and Wales thus lays the foundations for a more rational and systematic approach to the consumption of expert evidence.

Marketisation, Ethics and Healthcare: Policy, Practice and Moral Formation (Routledge Key Themes in Health and Society)

How does the market affect and redefine healthcare? The marketisation of Western healthcare systems has now proceeded well into its fourth decade. But the nature and meaning of the phenomenon has become increasingly opaque amidst changing discourses, policies and institutional structures. Moreover, ethics has become focussed on dealing with individual, clinical decisions and neglectful of the political economy which shapes healthcare. This interdisciplinary volume approaches marketisation by exploring the debates underlying the contemporary situation and by introducing reconstructive and reparative discourses. The first part explores contrary interpretations of ‘marketisation’ on a systemic level, with a view to organisational-ethical formation and the role of healthcare ethics. The second part presents the marketisation of healthcare at the level of policy-making, discusses the ethical ramifications of specific marketisation measures and considers the possibility of reconciling market forces with a covenantal understanding of healthcare. The final part examines healthcare workers’ and ethicists’ personal moral standing in a marketised healthcare system, with a view to preserving and enriching virtue, empathy and compassion. Chapters 4 and 7 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Marketisation, Ethics and Healthcare: Policy, Practice and Moral Formation (Routledge Key Themes in Health and Society)

How does the market affect and redefine healthcare? The marketisation of Western healthcare systems has now proceeded well into its fourth decade. But the nature and meaning of the phenomenon has become increasingly opaque amidst changing discourses, policies and institutional structures. Moreover, ethics has become focussed on dealing with individual, clinical decisions and neglectful of the political economy which shapes healthcare. This interdisciplinary volume approaches marketisation by exploring the debates underlying the contemporary situation and by introducing reconstructive and reparative discourses. The first part explores contrary interpretations of ‘marketisation’ on a systemic level, with a view to organisational-ethical formation and the role of healthcare ethics. The second part presents the marketisation of healthcare at the level of policy-making, discusses the ethical ramifications of specific marketisation measures and considers the possibility of reconciling market forces with a covenantal understanding of healthcare. The final part examines healthcare workers’ and ethicists’ personal moral standing in a marketised healthcare system, with a view to preserving and enriching virtue, empathy and compassion. Chapters 4 and 7 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Markets and power in digital capitalism

Markets and power in digital capitalism delves into the complex world of modern capitalism, where technology giants reign supreme. From Google and Apple to Amazon and Tencent, these internet behemoths have reshaped the economic landscape, transforming capitalism as we know it. Philipp Staab takes readers on a thought-provoking journey through the virtual realm, exploring how digital surveillance and evaluation practices have infiltrated every aspect of our lives. What sets digital capitalism apart, he argues, is the rise of 'proprietary markets'. No longer focused on producing goods and selling them for profit, today's meta-platforms thrive by owning and controlling the very markets in which they operate. This raises important questions about power dynamics, market monopolies and the future of economic systems. With sharp insight and meticulous research, the book sheds light on the intricate workings of our digitised economy. Staab's compelling analysis challenges us to confront the realities of surveillance capitalism and the urgent need to address the inequities it perpetuates.

Markets and power in digital capitalism

Markets and power in digital capitalism delves into the complex world of modern capitalism, where technology giants reign supreme. From Google and Apple to Amazon and Tencent, these internet behemoths have reshaped the economic landscape, transforming capitalism as we know it. Philipp Staab takes readers on a thought-provoking journey through the virtual realm, exploring how digital surveillance and evaluation practices have infiltrated every aspect of our lives. What sets digital capitalism apart, he argues, is the rise of 'proprietary markets'. No longer focused on producing goods and selling them for profit, today's meta-platforms thrive by owning and controlling the very markets in which they operate. This raises important questions about power dynamics, market monopolies and the future of economic systems. With sharp insight and meticulous research, the book sheds light on the intricate workings of our digitised economy. Staab's compelling analysis challenges us to confront the realities of surveillance capitalism and the urgent need to address the inequities it perpetuates.

Markets, Constitutions, and Inequality (Critical Studies in Jurisprudence)

This interdisciplinary collection examines the significance of constitutions in setting the terms and conditions upon which market economies operate. With some important exceptions, most notably from the tradition of Latin American constitutionalism, scholarship on constitutional law has paid negligible attention to questions of how constitutions relate to economic phenomena. A considerable body of literature has debated the due limits of the exercise of executive and legislative power, and discussions about legitimacy, democracy, and the adjudication of rights (civil and political, and socioeconomic) abound, yet scant attention has been paid by constitutional lawyers to the ways in which constitutions may protect and empower economic actors, and to how constitutions might influence the regulation and governance of specific markets. The contributors to this collection mobilize insights from other disciplines – including economic theory, history, and sociology – and consider the relationship between constitutional frameworks and bodies of law – including property law, criminal law, tax law, financial regulation, and human rights law – to advance understanding of how constitutions relate to markets and to the political economy. This book’s analysis of the role constitutions play in shaping markets will appeal to scholars and students in law, economics, history, politics, and sociology.

Markets, Constitutions, and Inequality (Critical Studies in Jurisprudence)

This interdisciplinary collection examines the significance of constitutions in setting the terms and conditions upon which market economies operate. With some important exceptions, most notably from the tradition of Latin American constitutionalism, scholarship on constitutional law has paid negligible attention to questions of how constitutions relate to economic phenomena. A considerable body of literature has debated the due limits of the exercise of executive and legislative power, and discussions about legitimacy, democracy, and the adjudication of rights (civil and political, and socioeconomic) abound, yet scant attention has been paid by constitutional lawyers to the ways in which constitutions may protect and empower economic actors, and to how constitutions might influence the regulation and governance of specific markets. The contributors to this collection mobilize insights from other disciplines – including economic theory, history, and sociology – and consider the relationship between constitutional frameworks and bodies of law – including property law, criminal law, tax law, financial regulation, and human rights law – to advance understanding of how constitutions relate to markets and to the political economy. This book’s analysis of the role constitutions play in shaping markets will appeal to scholars and students in law, economics, history, politics, and sociology.

Markets, Morals, and Religion

The examination of the relationship of economic activity to other important aspects of human life and social behavior has inspired some of the most interesting and provocative social-scientific research in the past one hundred years. This book of original essays by leading thinkers across many disciplines offers new insights into enduring questions about how modern and modernizing market economies are both shaped by and shapers of morality, values, and religion.Part 1, "Markets and Morals," offers eight contributors who provide analyses of the various ways in which the market operates in relation to morality. An empirical presentation of moral values and market attitudes is given. Other essays take aim at how markets serve and disserve moral interests: Economic growth has moral consequences; the manipulation of markets exposes a moral underside; the nature of market failure has implications for understanding moral vulnerability; preference change has moral implications. In other chapters, a broad consideration of the positive moral effects of market economies is offered along with historical essays on the role that intellectuals have played in debates about the positive and negative effects of commercial life and on the ways in which the American idea of the pursuit of happiness reveals much about the morality of economic life.In Part 2, "Markets and Religion," nine contributors address both the historical and contemporary emergence of religious factors in the growth and transformation of global capitalism. Major religious traditions, including Judaism, Christianity, and Islam are examined for their contributions to answering questions about the nature and function of economic life in light of religious ideas and ideals. Several essays present original approaches to the importance of religious values to modern forms of consumption and to the political economy of reconciliation and forgiveness in nations coming to terms with past conflict. Finally, t

Markets, Morals, and Religion

The examination of the relationship of economic activity to other important aspects of human life and social behavior has inspired some of the most interesting and provocative social-scientific research in the past one hundred years. This book of original essays by leading thinkers across many disciplines offers new insights into enduring questions about how modern and modernizing market economies are both shaped by and shapers of morality, values, and religion.Part 1, "Markets and Morals," offers eight contributors who provide analyses of the various ways in which the market operates in relation to morality. An empirical presentation of moral values and market attitudes is given. Other essays take aim at how markets serve and disserve moral interests: Economic growth has moral consequences; the manipulation of markets exposes a moral underside; the nature of market failure has implications for understanding moral vulnerability; preference change has moral implications. In other chapters, a broad consideration of the positive moral effects of market economies is offered along with historical essays on the role that intellectuals have played in debates about the positive and negative effects of commercial life and on the ways in which the American idea of the pursuit of happiness reveals much about the morality of economic life.In Part 2, "Markets and Religion," nine contributors address both the historical and contemporary emergence of religious factors in the growth and transformation of global capitalism. Major religious traditions, including Judaism, Christianity, and Islam are examined for their contributions to answering questions about the nature and function of economic life in light of religious ideas and ideals. Several essays present original approaches to the importance of religious values to modern forms of consumption and to the political economy of reconciliation and forgiveness in nations coming to terms with past conflict. Finally, t

Markets without Limits: Moral Virtues and Commercial Interests

May you sell your vote? May you sell your kidney? May gay men pay surrogates to bear them children? May spouses pay each other to watch the kids, do the dishes, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? Should we allow betting markets on terrorist attacks and natural disasters? Most people shudder at the thought. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. Or so most people say. In Markets without Limits, Jason Brennan and Peter Jaworski give markets a fair hearing. The market does not introduce wrongness where there was not any previously. Thus, the authors claim, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, they claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell.

Markets without Limits: Moral Virtues and Commercial Interests

May you sell your vote? May you sell your kidney? May gay men pay surrogates to bear them children? May spouses pay each other to watch the kids, do the dishes, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? Should we allow betting markets on terrorist attacks and natural disasters? Most people shudder at the thought. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. Or so most people say. In Markets without Limits, Jason Brennan and Peter Jaworski give markets a fair hearing. The market does not introduce wrongness where there was not any previously. Thus, the authors claim, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, they claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell.

Markets without Limits: Moral Virtues and Commercial Interests

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people—and many philosophers—shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what’s at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections’ widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors’ thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.

Markets without Limits: Moral Virtues and Commercial Interests

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people—and many philosophers—shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what’s at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections’ widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors’ thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.

Marktgerechte Erbbaurechte: Wie Kommunen über Erbbaurechte bezahlbares Wohnen ermöglichen können

In den letzten Jahren entwickelte sich das Wohnen in den Ballungsräumen immer mehr von einer Grundvoraussetzung menschlicher Existenz zu einem Luxusgut. Vor 100 Jahren wurde in Deutschland das Erbbaurecht auch deswegen aus der Taufe gehoben, um bezahlbares Wohnen und Eigentumsbildung zu ermöglichen sowie der Spekulation auf dem Bodenmarkt entgegenzutreten. Zwar besinnen sich heute immer mehr Kommunen auf das Erbbaurecht, durchsetzen konnte sich dieses bislang jedoch nicht. Dirk Löhr geht in diesem Buch aus ökonomischer Sicht der Frage nach, warum dem so ist. Das Buch beschreibt, wie durch die Aufteilung einer Immobilie in die beiden Assetklassen „Grund und Boden“ sowie „Gebäude“ ein wirtschaftlicher Mehrwert gegenüber Volleigentum entstehen kann. Dieser Mehrwert könnte von Kommunen für die Bezuschussung bezahlbaren Wohnens verwendet werden. Die heutzutage gängigen Erbbaurechtsmodelle sind jedoch vollkommen ungeeignet, um dieses Potenzial zu heben. Eine andere, marktgerechte Anwendung ist daher nötig, um das Erbbaurecht zur "smarten Alternative" zu Volleigentum zu machen.Mit einem Geleitwort von Micheal Fabricius.

Marktorientierte Unternehmensführung und gesellschaftliche Verantwortung: Beiträge zu Corporate Social Responsibility und Corporate Digital Responsibility

Helena Lischka widmet sich der Konzeptualisierung gesellschaftlicher Verantwortung von Unternehmen vor dem Hintergrund der Digitalisierung. Dabei bezieht sie das bestehende Konzept der Corporate Social Responsibility (CSR) durch die Integration von Corporate Digital Responsibility (CDR) auf den digitalen Kontext und nimmt eine Einbettung von CDR in das Marketing vor.

Marktwirtschaftliche Instrumente in der Umweltpolitik: Zur Auswahl politischer Lösungsstrategien in der Bundesrepublik

Marriage and Morals

Marriage and Morals is a compelling cross-cultural examination of individual, familial and societal attitudes towards sex and marriage. By exploring the codes by which we live our sexual lives and conventional morality, Russell daringly sets out a new morality, shaped and influenced by dramatic changes in society such as the emancipation of women and the wide-spread use of contraceptives. From the origin of marriage to the influence of religion, Russell explores the changing role of marriage and codes of sexual ethics. The influence of this great work has turned it into a worthy classic.

Marriage and Morals (Routledge Classics Ser.)

Marriage and Morals is a compelling cross-cultural examination of individual, familial and societal attitudes towards sex and marriage. By exploring the codes by which we live our sexual lives and conventional morality, Russell daringly sets out a new morality, shaped and influenced by dramatic changes in society such as the emancipation of women and the wide-spread use of contraceptives. From the origin of marriage to the influence of religion, Russell explores the changing role of marriage and codes of sexual ethics. The influence of this great work has turned it into a worthy classic.

Marriage and the Law in the Age of Khubilai Khan: Cases From The Yuan Dianzhang

These thirteenth-century legal cases from the classic compendium Yuan dianzhang reveal the complex, contradictory inner workings of the Mongol-Yuan legal system, as seen through the prism of divorce, adultery, rape, wife-selling, and other marital disputes. Bettine Birge offers a meticulously annotated translation and analysis.

Marriage Equality: From Outlaws to In-Laws (Yale Law Library Series in Legal History and Reference)

The definitive history of the marriage equality debate in the United States, praised by Library Journal as "beautifully and accessibly written. . . . .An essential work.” As a legal scholar who first argued in the early 1990s for a right to gay marriage, William N. Eskridge Jr. has been on the front lines of the debate over same†‘sex marriage for decades. In this book, Eskridge and his coauthor, Christopher R. Riano, offer a panoramic and definitive history of America’s marriage equality debate. The authors explore the deeply religious, rabidly political, frequently administrative, and pervasively constitutional features of the debate and consider all angles of its dramatic history. While giving a full account of the legal and political issues, the authors never lose sight of the personal stories of the people involved, or of the central place the right to marry holds in a person’s ability to enjoy the dignity of full citizenship. This is not a triumphalist or one†‘sided book but a thoughtful history of how the nation wrestled with an important question of moral and legal equality.