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The 15 Essential Marketing Masterclasses for Your Small Business

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

15 Herbs for Tea: Storey's Country Wisdom Bulletin A-184 (Storey Country Wisdom Bulletin)

Brew a Fragrant “Cuppa” Straight From Your Own Garden!Growing your own herbal teas can be just as therapeutic as drinking them. The tea garden is a sensory delight, producing colors, aromas, and flavors to enjoy throughout the seasons. The plants are easy to grow and you don’t need a large area – even a few small containers will do. By drying the tea herbs and then blending and packaging them in your own unique way, you can share the bounty of your garden with appreciative friends and family.In 15 Herbs for Tea you’ll find everything you need to know about growing and using tea herbs, from information on planting and maintaining your herb bed to how to harvest, dry, and blend the herbs. In case you don’t have the time and energy to grow your own tea herbs, you’ll find a list of sources for buying them in bulk. Best of all, you’ll learn how to brew a delicious cup of tea!

15. Internationales Stuttgarter Symposium: Automobil- und Motorentechnik (Proceedings)

Das Mobilitätsverhalten in unserer Gesellschaft wandelt sich und mit ihm die Anforderungen an das Kraftfahrzeug. In Zeiten von Klimawandel durch steigende Luftverschmutzung, Verknappung und Verteuerung fossiler Energien aber auch zunehmender Digitalisierung verändern sich die aktuellen Fahrzeugkonzepte und entwickeln sich weiter. Das Auto der Zukunft muss sparsam, umweltfreundlich, sicher, komfortabel, digital vernetzt und automatisiert sein. Gleichzeitig soll es das Bedürfnis nach Individualität erfüllen, den Fahrer emotional ansprechen und so den Reiz erzeugen, das Fahrzeug sein Eigen nennen zu wollen. Dies ist ein Balanceakt, der die Automobilindustrie vor sehr große Herausforderungen stellt.

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential

Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop OthersThis third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."

The 15 Invaluable Laws of Growth (10th Anniversary Edition): Live Them and Reach Your Potential

In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there actually tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over 50 years, and in the 15 Invaluable Laws of Growth, he teaches everything he has gleaned about what it takes to reach our potential. In his trademark style, Maxwell covers: The Law of the Mirror: You Must See Value in Yourself to Add Value to YourselfThe Law of Awareness: You Must Know Yourself to Grow YourselfThe Law of Modeling: It's Hard to Improve When You Have No One But Yourself to FollowThe Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could BeThe Law of Contribution: Developing Yourself Enables You to Develop OthersThis 10th anniversary edition comes with an updated foreword from John Maxwell. The 15 Invaluable Laws of Growth will help you become a lifelong learner whose potential keeps increasing so you can lead others with passion and get results.

15 Jahre Master Sozialmanagement – eine Zwischenbilanz: Fünfte Alumini-Tagung Sozialmanagement 2016 an der Ostfalia Hochschule für angewandte Wissenschaften - Hochschule Braunschweig/Wolfenbüttel

Die Dokumentation zieht eine Zwischenbilanz des ersten in Deutschland akkreditierten Studiengangs Sozialmanagement an der Ostfalia vor fünfzehn Jahren. Neben Beispielen zur Etablierung des weiterbildenden Fernstudiengangs wird der Diskussionsstand um das Feld Sozial- und Public Management gekennzeichnet.

15 Jahre Medizinische Statistik und Dokumentation: Aspekte eines Fachgebietes (Medizinische Informatik, Biometrie und Epidemiologie #9)

Las 15 Leyes Indispensables Del Crecimiento: Vívalas y alcance su potencial

LAS 15 LEYES INDISPENSABLES DEL CRECIMIENTO John Maxwell lleva más de cincuenta años apasionado por el desarrollo personal. Ahora, por primera vez, comparte todo lo que ha cosechado acerca del autodesarrollo, para que usted tenga las mayores posibilidades de llegar a ser la persona que fue diseñada a ser cuando se creó. De la manera que solo él puede comunicar, John enseña:· La Ley del Espejo: Usted debe ver el valor que tiene en sí mismo para darse mayor valor.· La Ley de la Conciencia: Usted debe conocerse a sí mismo para poder crecer.· La Ley del Modelo: Es difícil superarse cuando usted no tiene a quien seguir sino a usted mismo.· La Ley de la Banda Elástica: El crecimiento se detiene cuando usted pierde la tensión entre donde está y donde podría estar.· La Ley de la Contribución: Desarrollarse a sí mismo lo capacita para desarrollar a otros.Este tercer libro de la serie Leyes de John Maxwell (después de Las 21 leyes irrefutables del liderazgo, con ventas de dos millones de ejemplares, y de Las 17 leyes incuestionables del trabajo en equipo, con un millón de ventas), lo ayudará a convertirse en un aprendiz de por vida, cuyo potencial aumenta continuamente y nunca se "agota."

15 maneras de vivir más tiempo y más saludable: Estrategias transformadoras que proveen mayor energía, una mente más enfocada y un alma más tranquila

¿Estás listo para vivir con más alegría, menos estrés y mejorar prácticamente todos los aspectos de tu vida? ¿Qué pasa si una vida sana, abundante, gozosa y llena de fe está al alcance de tu mano? ¿Qué pasaría si pudieras aumentar tu energía, vitalidad y felicidad? ¿Y si dejaras de arrastrarte durante el día, cansado, desanimado y deprimido, y conformarte con menos de esa vida que deseas? En 15 maneras de vivir más tiempo y más saludable, el autor de éxitos de ventas del New York Times, Joel Osteen, con su sabiduría y animosidad característicos, lo ayuda a descubrir un mayor éxito, relaciones más sólidas, controlar el estrés y encontrar la verdadera felicidad. Él muestra que la clave para la buena salud, la longevidad y la abundancia es mantener tu alma sana enfocándote en tu actitud, tus pensamientos y tu bienestar emocional. En este libro, Joel te muestra cómo: • Mantenerte positivo contigo mismo; • Tratar con personas difíciles; • Soltar el control; • Elegir ser feliz; • Despejar tu mente; • Vivir en el presente; • Domar la lengua; y • Cuidarte. Empieza hoy mismo a hacer un cambio real que perdure. No solo por una semana, un mes o un año, sino por el resto de tu vida.

15 Math Concepts Every Data Scientist Should Know: Understand and learn how to apply the math behind data science algorithms

Create more effective and powerful data science solutions by learning when, where, and how to apply key math principles that drive most data science algorithmsKey FeaturesUnderstand key data science algorithms with Python-based examplesIncrease the impact of your data science solutions by learning how to apply existing algorithmsTake your data science solutions to the next level by learning how to create new algorithmsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionData science combines the power of data with the rigor of scientific methodology, with mathematics providing the tools and frameworks for analysis, algorithm development, and deriving insights. As machine learning algorithms become increasingly complex, a solid grounding in math is crucial for data scientists. David Hoyle, with over 30 years of experience in statistical and mathematical modeling, brings unparalleled industrial expertise to this book, drawing from his work in building predictive models for the world's largest retailers. Encompassing 15 crucial concepts, this book covers a spectrum of mathematical techniques to help you understand a vast range of data science algorithms and applications. Starting with essential foundational concepts, such as random variables and probability distributions, you’ll learn why data varies, and explore matrices and linear algebra to transform that data. Building upon this foundation, the book spans general intermediate concepts, such as model complexity and network analysis, as well as advanced concepts such as kernel-based learning and information theory. Each concept is illustrated with Python code snippets demonstrating their practical application to solve problems. By the end of the book, you’ll have the confidence to apply key mathematical concepts to your data science challenges.What you will learnMaster foundational concepts that underpin all data science applicationsUse advanced techniques to elevate your data science proficiencyApply data science concepts to solve real-world data science challengesImplement the NumPy, SciPy, and scikit-learn concepts in PythonBuild predictive machine learning models with mathematical conceptsGain expertise in Bayesian non-parametric methods for advanced probabilistic modelingAcquire mathematical skills tailored for time-series and network data typesWho this book is forThis book is for data scientists, machine learning engineers, and data analysts who already use data science tools and libraries but want to learn more about the underlying math. Whether you’re looking to build upon the math you already know, or need insights into when and how to adopt tools and libraries to your data science problem, this book is for you. Organized into essential, general, and selected concepts, this book is for both practitioners just starting out on their data science journey and experienced data scientists.

15 Million Degrees: A Journey to the Centre of the Sun

110 times wider than Earth; 15 million degrees at its core; an atmosphere so huge that Earth is actually within it: come and meet the star of our solar systemLight takes eight minutes to reach Earth from the surface of the Sun. But its journey within the Sun takes hundreds of thousands of years. What is going on in there? What are light and heat? How does the Sun produce them and how on earth did scientists discover this? In this astonishing and enlightening adventure, you'll travel millions of miles from inside the Sun to its surface and to Earth, where the light at the end of its journey is allowing you to read right now. You'll discover how the Sun works (including what it sounds like), the latest research in solar physics and how a solar storm could threaten everything we know. And you'll meet the groundbreaking scientists, including the author, who pieced this extraordinary story together.

The 15 Minute Case Conceptualization: Mastering the Pattern-Focused Approach

Once understood as useful but optional, case conceptualization is now considered essential and one of the most important of all clinical skills and competencies. As clinicians look for resources to assist in learning and mastering this competency, they must choose among different case conceptualization approaches considering those that are both clinically effective and clinician friendly. A truly clinically effective approach explains and guides treatment, and most importantly, predicts challenges and obstacles that are likely to arise over the course of treatment. Most approaches emphasize explaning and guiding treatment, but seldom include third function which helps anticipate likely challenges, which if not proactively addressed, are likely to result in therapy interference or premature termination. Research shows that such case conceptualization is essential in determining the course and overall effectiveness of therapy. This essential task can be completed in as little as fifteen minutes. A truly clinician-friendly approach is one that is quick to use and easy to master. The 15 Minutes Case Conceptualization is evidence-based, step-by-step approach that is both highly effective and clinician friendly.

The 15 Minute Case Conceptualization: Mastering the Pattern-Focused Approach

Once understood as useful but optional, case conceptualization is now considered essential and one of the most important of all clinical skills and competencies. As clinicians look for resources to assist in learning and mastering this competency, they must choose among different case conceptualization approaches considering those that are both clinically effective and clinician friendly. A truly clinically effective approach explains and guides treatment, and most importantly, predicts challenges and obstacles that are likely to arise over the course of treatment. Most approaches emphasize explaning and guiding treatment, but seldom include third function which helps anticipate likely challenges, which if not proactively addressed, are likely to result in therapy interference or premature termination. Research shows that such case conceptualization is essential in determining the course and overall effectiveness of therapy. This essential task can be completed in as little as fifteen minutes. A truly clinician-friendly approach is one that is quick to use and easy to master. The 15 Minutes Case Conceptualization is evidence-based, step-by-step approach that is both highly effective and clinician friendly.

The 15-Minute City: A Solution to Saving Our Time and Our Planet

A fresh and innovative perspective on urban issues and creating sustainable cities In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time. Hundreds of mayors worldwide have already embraced the concept as a way to help recover from the pandemic, and the idea continues to gain speed. You'll learn why more and more cities are planning to make cars far less necessary for contemporary city-dwellers and how they're planning to achieve that goal. You'll also find: Strategies for cities to recover and adapt to benefit residents, saving them precious time Techniques to change the habits of automobile-dependent city residents and maximize social benefits of living in a human-centric city Scientifically developed, research-backed solutions for enduring urban issues and problems Deeply committed to science, progress, and creativity, Moreno presents an essential and timely resource in The 15-Minute City, which will prove invaluable to anyone with an interest in modern and innovative approaches to consistently challenging urban issues that have bedeviled policy makers and city residents since the invention of the car.

The 15-Minute City: A Solution to Saving Our Time and Our Planet

A fresh and innovative perspective on urban issues and creating sustainable cities In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time. Hundreds of mayors worldwide have already embraced the concept as a way to help recover from the pandemic, and the idea continues to gain speed. You'll learn why more and more cities are planning to make cars far less necessary for contemporary city-dwellers and how they're planning to achieve that goal. You'll also find: Strategies for cities to recover and adapt to benefit residents, saving them precious time Techniques to change the habits of automobile-dependent city residents and maximize social benefits of living in a human-centric city Scientifically developed, research-backed solutions for enduring urban issues and problems Deeply committed to science, progress, and creativity, Moreno presents an essential and timely resource in The 15-Minute City, which will prove invaluable to anyone with an interest in modern and innovative approaches to consistently challenging urban issues that have bedeviled policy makers and city residents since the invention of the car.

The 15 Minute City: Global Change Through Local Living

15-minute city, noun: ‘a city that is designed so that everyone who lives there can reach everything they need within 15 minutes on foot or by bike’ Cities define the lives of all those who call them home: where they go, how they get there, how they spend their time. But what if we structured the way we live in our cities differently? What if we travelled differently? What if we could get back the time we would have spent commuting and make it our own? In this carefully researched and readily accessible book, Natalie Whittle interrogates the notion of the 15-minute city: its pros, its cons and its potential to revolutionise modern living. With global warming at crisis point and Covid-19 responses bringing a previously unimaginable decline in commuting, Whittle’s timely book serves as a call to reflect on the ‘hows’ and ‘whys’ of how we live our lives. Building her study around consideration of space and time, Whittle traverses both to collect models from ancient Athens to modern Paris and demonstrate how one idea could change our daily lives – and the world – for good.

The 15-Minute Economist

The 15-Minute Economist introduces the reader to the main ideas of economics, showing how the subject has a clear, practical purpose vital of our day-to-day lives and thinking. A fun and fascinating introduction to the subject, including the story of many of the world's greatest economists and covering the history of economics from the early barter system through the Industrial Revolution to the emergence of globalization.

The 15-Minute Mathematician

Mathematics is all around us. It governs how information is presented to us and how we understand it. It underpins all science and has thus been responsible for mankind's incredible progress throughout the ages. The 15-Minute Mathematician introduces the reader to the main ideas of mathematics. In an engaging Q&A format, Anne Rooney explains the philosophical arguments behind fascinating mathematical questions, such as:• Why do we have negative numbers?• How straight is a straight line?• Is it a risk worth taking?• What did the Babylonians ever do for us?Dip inside to discover the miraculous ways that mathematics effects everyday life.

15-Minute Parenting: The Quick and Easy Way to Connect with Your Child

Parenting is for life – 7 days a week, 24 hours a day – and while it is one of the most rewarding experiences life can offer it can also be frustrating when faced with challenging behaviour. But what if just 15 minutes of mindful playtime each day in you and your child’s routine could change all that? Play is the language of children. It is how they communicate. By rediscovering the joy of play as an adult, you can access a whole new way to understand and respond to your child’s needs.Created with busy mums and dads in mind, psychotherapist and parenting expert Joanna Fortune has devised a unique childcare method structured around 15-minute games that can be easily incorporated into your existing daily routine. From newborns to the age of seven, her techniques are underpinned by research, neuroscience and therapeutic theories and are designed to address common behavioural issues you will meet as your child grows, including: AnxietyLashing outWhiningBoredomSibling rivalryDemands for independence15 Minute Parenting contains everything your child needs to grow into a happy, confident and resilient adult – it’s child’s play!

15-Minute Reiki: Health And Healing At Your Fingertips

Bring the healing art of Reiki into your everyday life wherever you are and treat yourself and others in just a few minutes. Whether you are in a busy office, on a long-haul flight or simply trying to relax you can use your hands to restore energy, promote sleep and alleviate pain, stress and worry.

The 15 Minute Rule: How to stop procrastinating and take charge of your life

The Fifteen Minute Rule sets out to help us tackle those things that we are always putting off: starting an exercise regime, looking for a new job, doing our tax returns or learning a new skill. Or perhaps doing something to improve the quality of life, by learning to fight depression or confront an annoying habit. Perhaps it's simply clearing the huge pile of clutter from your desk. Whatever it is, all you need is fifteen minutes and before you know it, some weeks later, you have accomplished a task you couldn't bring yourself to start.The hardest thing to overcome when you're trying to start something daunting and new is to actually start. That mountain of paperwork in front of you that looks like it will take hours to go through and hours of mind-numbing sorting is hard to contemplate for most - but fifteen minutes isn't. Fifteen minutes is manageable and can bring minor and major results, each one providing satisfaction and a boost in self-esteem. This book is for those people who need instant gratification and also those long-term players who recognise the benefits of consistency and dedication.

The 15-Minute Scientist

Some of life's most fascinating and topical questions lie within the complex realm of science. From the serious and practical to the quirky and bizarre, 15-Minute Scientist answers these questions in an easy-to-understand manner. Ranging across biology, physics, astronomy, chemistry and geology, these questions include: • Why don't we go to Mars? • Is this the end for antibiotics? • Do we all see the same colours? • What's happening with the climate? • What is the most economical way to drive a car? Including pictures, diagrams and useful fact boxes, this riveting guide to science is perfect for the non-expert. Many of these answers have implications for everyday living and may change the way you perceive the future. ABOUT THE SERIES: Ideas to Save Your Life takes concepts from academic subjects and applies them to your everyday life. Written in an engaging Q&A format, these books will help you answer fundamental questions and improve your day-to-day living.

15-Minute STEM: Quick, creative science, technology, engineering and mathematics activities for 5-11-year-olds

Emily Hunt’s 15-Minute STEM: Quick, creative science, technology, engineering and mathematics activities for 5–11-year-olds offers an exciting collection of 40 tried-and-tested, easy-to-resource STEM activities designed to engage and inspire young learners. From caring for our environment to the digital revolution, the demand for STEM skills is huge and is only set to grow. STEM is therefore an important priority area in modern education, leaving many teachers and parents asking questions such as ‘How do I fit STEM education into my day?’ and ‘What kind of activities should I be exploring?’ Enter 15-Minute STEM with the answers … This innovative resource has been designed to reassure teachers and parents that they don’t need to be experts to deliver high-quality STEM education. Each of the 40 activities includes step-by-step instructions, takes just 15 minutes to complete and can be resourced from everyday materials found in the classroom or at home. This means that, with minimal preparation, teachers can slot these cross-curricular activities into an otherwise busy day, broadening their pupils’ learning at no cost to their focus on core curriculum areas. The activities make connections to real-world scenarios, helping children to understand how their learning is relevant to their future, and have been linked to conceptually similar STEM-related careers – all of which are individually profiled in a glossary at the back of the book. The practical, problem-solving element of each activity offers a great way for children to develop important soft skills such as creativity, critical thinking and spatial awareness. Accompanying instructions are framed and phrased in a way that encourages the children to lead the learning and exploration – allowing the supervising adult to take a more hands-off, facilitative approach – and opportunities for further investigation are provided in order to broaden the learning focus and extend the tasks beyond 15 minutes. Hand-drawn illustrations and full colour photographs are also included alongside each activity to give an idea of what the end results might look like. Suitable for both teachers and parents. Activities include: Arctic Engineering: Why are igloos built in a dome shape? Fireworks in a Jar: What happens when we mix fluids of different densities? Marble Run Mayhem: What happens to a marble as it moves through a marble run? Rainbow Walking Water: How does water get from the roots of plants to the leaves? Spoon Sound Waves: How can we change the pitch of sound?

15-Minute STEM Book 2: More quick, creative science, technology, engineering and mathematics activities for 5-11-year-olds

Emily Hunt's 15-Minute STEM Book 2: More quick, creative science, technology, engineering and mathematics activities for 5-11-year-olds offers a stimulating selection of easy-to-resource STEM activities designed to engage and inspire young learners. Like most teachers and parents, you probably recognise STEM as being an important priority area for modern education. You may, however, be wondering: What does STEM education look like for young learners? How do I get children excited about STEM education? How can children learn STEM skills in just 15 minutes? What equipment do I need to teach STEM activities? Enter 15-minute STEM with the answers! Full of engaging and practical ideas, this innovative resource builds on the success of Emily's 15-Minute STEM (ISBN 978-178583335-9) and reassures teachers and parents that they don't need to be experts to deliver high-quality STEM education. Each of the 40 activities includes step-by-step instructions, takes just 15 minutes to complete and can be resourced from everyday materials found in the classroom or at home. This means that, with minimal preparation, teachers and parents can slot these cross-curricular activities into an otherwise busy day - simultaneously broadening children's learning and piquing their curiosity about the world around them. Accompanying instructions are phrased in a way that encourages the children to lead the learning and exploration, and opportunities for further investigation are provided in order to broaden the learning focus. Hand-drawn illustrations and full colour photographs are also included alongside each activity to give an idea of what the end results might look like. The activities make connections to real-world scenarios and have been linked to conceptually similar STEM-related careers - all of which are individually profiled in a glossary at the back of the book. The practical, problem-solving element of each activity offers a great way for children to develop important soft skills such as creativity, critical thinking and spatial awareness. Suitable for both educators and parents of young children.

15-Minute Yoga: Bite-sized Yoga For Instant Results (Collins Gem)

Bite-sized yoga that fits in with your everyday life and gives instant results.