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Coward: Why We Get Anxious & What We Can Do About It
by Tim ClareTim Clare has suffered from anxiety and panic attacks for over a decade. At their worst, his attacks would see him curled on the floor, screaming to his wife for help. When they became more than he and his family could manage, Tim made a promise to himself - he would try everything he could to get better, every method and medicine. In Coward, Tim Clare explores all the possible treatments for anxiety, from SSRIs to hypnosis, running to extreme diets. He interviews experts and becomes a guinea pig, testing their methods on himself. At the end of a year of many ups and downs, Tim discovers what helps him (and what doesn't), and what might help others. Most of all, he comes to rethink anxiety and encourages all of us to do the same.
Cowgirl Power: How to Kick Ass in Business and Life
by Gay GaddisKick Ass Your WayAs the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:Taking responsibility for yourselfBuilding your own competenceFinding your assertivenessDesigning your own lifeBuilding a kick-ass cultureRecognizing good ideasBecoming a fearless leaderCowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlockingyour power to kick ass-your way. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica; color: #500d50} span.s1 {font-kerning: none}
Cowgirl Power: How to Kick Ass in Business and Life
by Gay GaddisKick Ass Your WayAs the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:Taking responsibility for yourselfBuilding your own competenceFinding your assertivenessDesigning your own lifeBuilding a kick-ass cultureRecognizing good ideasBecoming a fearless leaderCowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.
CPD in the Built Environment
by Greg Watts Norman WattsThe aim of this book is to provide a single source of information to support continuing professional development (CPD) in the built environment sector. The book offers a comprehensive introduction to the concept of CPD and provides robust guidance on the methods and benefits of identifying, planning, monitoring, actioning, and recording CPD activities. It brings together theories, standards, professional and industry requirements, and contemporary arguments around individual personal and professional development. Practical techniques and real-life best practice examples outlined from within and outside of the industry empower the reader to take control of their own built environment-related development, whilst also providing information on how to develop fellow staff members. The contents covered in this book align with the requirements of numerous professional bodies, such as the Royal Institution of Chartered Surveyors (RICS), the Institution of Civil Engineers (ICE), and the Chartered Institute of Builders (CIOB). The chapters are supported by case studies, templates, practical advice, and guidance. The book is designed to help all current and future built environment professionals manage their own CPD as well as managing the CPD of others. This includes helping undergraduate and postgraduate students complete CPD requirements for modules as part of a wide range of built environment university degree courses and current built environment professionals of all levels and disciplines who wish to enhance their careers through personal and professional development, whether due to professional body requirements or by taking control of identifying and achieving their own educational needs.
CPD in the Built Environment
by Greg Watts Norman WattsThe aim of this book is to provide a single source of information to support continuing professional development (CPD) in the built environment sector. The book offers a comprehensive introduction to the concept of CPD and provides robust guidance on the methods and benefits of identifying, planning, monitoring, actioning, and recording CPD activities. It brings together theories, standards, professional and industry requirements, and contemporary arguments around individual personal and professional development. Practical techniques and real-life best practice examples outlined from within and outside of the industry empower the reader to take control of their own built environment-related development, whilst also providing information on how to develop fellow staff members. The contents covered in this book align with the requirements of numerous professional bodies, such as the Royal Institution of Chartered Surveyors (RICS), the Institution of Civil Engineers (ICE), and the Chartered Institute of Builders (CIOB). The chapters are supported by case studies, templates, practical advice, and guidance. The book is designed to help all current and future built environment professionals manage their own CPD as well as managing the CPD of others. This includes helping undergraduate and postgraduate students complete CPD requirements for modules as part of a wide range of built environment university degree courses and current built environment professionals of all levels and disciplines who wish to enhance their careers through personal and professional development, whether due to professional body requirements or by taking control of identifying and achieving their own educational needs.
Cracking the Menopause: While Keeping Yourself Together
by Mariella Frostrup"Essential reading for everyone" – Marian KeyesIt’s high time we renovated and elevated this life change. Despite the centuries of speculation and propaganda, we are not overheating or inherently cold, we are not hysterics or boiling vats of toxic poisons, we are not dried up or washed up, we are simply menopausal.It’s time for us to start talking about the menopause. Cracking the Menopause, from straight-talking broadcaster Mariella Frostrup and health journalist Alice Smellie, has all the information you need, delivered with characteristic wry humour. Mariella shares her own journey through the menopause, along with the latest science, advice from leading experts and humorous illustrations – to provide an informative source of wisdom and enlightenment. Featuring case studies from women in every walk of life and all stages of their menopause journey, Cracking the Menopause opens up the conversation about an urgent topic that half the population will experience, but barely anyone is talking about. Designed to equip you with the knowledge to manage your symptoms from perimenopause onwards, this essential book separates the myths from the reality and offers expertise, hope and advice.
The Cracks that Let the Light In: What I learned from my disabled son
by Jessica Moxham'A powerful, moving and inspiring story - it opens up a whole new world of understanding.' Esther Freud'An honest and unflinching account of Jessica's journey as the mother of a child born with complex needs. Essential reading... and a source of solace for those who may find themselves on a similar path' Leah Hazard, author of Hard Pushed: A Midwife's Story'Jessica's beautiful words gave me a deeper understanding about embracing disability. I am inspired and will be recommending this book to parents as a testament to following your parenting instincts.' Arabella Carter-Johnson, author of Iris Grace Jessica Moxham thought she was prepared for the experience of motherhood. Armed with advice from friends and family, parenting books and antenatal classes, she felt ready. After giving birth, she found herself facing a different, more uncertain reality. Her son, Ben, was fighting to stay alive. When Jessica could finally take him home from hospital, the challenges were far from over. In this hopeful memoir, Jessica shares her journey in raising Ben. His disability means he will never be able to move or communicate without assistance. Jessica has to learn how to feed Ben when he can't eat, wrestle with red tape to secure his education and defend his basic rights in the face of discrimination. As Ben begins to thrive, alongside his two younger siblings, Jessica finds that caring for a child with unique needs teaches her about appreciating difference and doing things your own way. This uplifting story is about the power of family love, finding inner strength and, above all, hope.
Craft: How to Be a Modern Witch
by Gabriela HerstikInfuse a drop of magick into your everyday life.Writer, fashion alchemist and modern witch, Gabriela Herstik, unlocks the ancient art of witchcraft so that you can find a brand of magick that works for you. From working with crystals, tarot and astrology, to understanding sex magick, solstices and full moons; learn how to harness energy, unleash your inner psychic and connect with the natural world. Full of spells and rituals for self-care, new opportunities and keeping away toxic energy, Craft is the essential lifestyle guide for the modern woman who wants to take control and reconnect with herself. After all, empowered women run the world (and they’re probably witches).
Crafting Meaningful Funeral Rituals: A Practical Guide
by Jeltje Gordon-LennoxFunerals are among the most important life events in Western society, and fashioning a personalized ceremony for yourself or for a loved one is often the most meaningful way to celebrate the life of the deceased. For those wanting non-religious or secular funeral ceremonies, this step-by-step guide begins by identifying what you want from the funeral and showing how you can make it happen. With sections on society's views of mortality, our need for rituals and crafting the actual ceremony, this guide provides the tools and philosophy to understand, plan and tailor a funeral for individuals. Includes all the tools necessary for the creation of a ceremony, such as a Ritual Profiles, checklists, and many other handy resources.
A Craftsman's Legacy: Why Working with Our Hands Gives Us Meaning
by Eric Gorges Jon SternfeldA book for makers, for seekers of all kinds, an exhilarating look into the heart and soul of artisans—and how their collective wisdom can inspire us all. "Despite our technological advances, we&’re busier than ever, our lives more frazzled. That&’s why the handmade object, created with care and detail, embodying a history and a tradition, is enormously powerful. It can cut through so much and speak in ways that we don&’t often hear, or that we&’ve forgotten." —Eric Gorges, from A Craftsman&’s Legacy In this joyful celebration of skilled craftsmen, Eric Gorges, a corporate-refugee-turned-metal-shaper, taps into a growing hunger to get back to what&’s real. Through visits with fellow artisans—calligraphers, potters, stone carvers, glassblowers, engravers, woodworkers, and more—many of whom he&’s profiled for his popular television program, Gorges identifies values that are useful for all of us: taking time to slow down and enjoy the process, embracing failure, knowing when to stop and when to push through, and accepting that perfection is an illusion. Most of all, A Craftsman&’s Legacy shows how all of us can embrace a more creative and authentic life and learn to focus on doing what we love.
Cranfield on Corporate Sustainability
by David GraysonBusiness schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.
Cranfield on Corporate Sustainability
by David GraysonBusiness schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. These leaders will be passionate, purposeful and responsible; their primary aim will be to make a difference in the lives of people and create sustainable value premised on sound ethical values. This book aims to provide a roadmap both for business students – the leaders of tomorrow – and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than thirty Cranfield faculty and associates across multiple management disciplines, the book emphasizes the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organization's DNA. Cranfield strives to prepare its students for a work milieu that is increasingly complex, diverse, technologically interconnected, socially networked and where economic and political power shifts see emerging-market economies assuming significant global prominence. This makes for exciting challenges but also requires new mind-sets for the next generation of business men and women. Corporate responsibility, and the tough ethical and governance choices managers have to grapple with, where there are no easy answers, means that business education must embrace the stakeholder model. Leaders need to be able to negotiate their way with confidence around multiple perspectives and conflicting and common interests of stakeholders such as employees and managers, shareholders, trade unions, suppliers and civil society organisations. Business schools need to generate understanding of and sensitivity to this new and changing world of work. Today, the challenge for business schools and business itself is to establish a new maxim: "the business of business is sustainable business". Cranfield on Corporate Sustainability is designed to stimulate debate about what sustainable development means for business and, therefore, on what business schools across the globe should research, teach and advise. This unique book is a manifesto for a new holistic, embedded approach to corporate sustainability management education.
The Craving Mind: From Cigarettes to Smartphones to Love—Why We Get Hooked and How We Can Break Bad Habits
by Judson BrewerA leading neuroscientist and pioneer in the study of mindfulness explains why addictions are so tenacious and how we can learn to conquer them We are all vulnerable to addiction. Whether it’s a compulsion to constantly check social media, binge eating, smoking, excessive drinking, or any other behaviors, we may find ourselves uncontrollably repeating. Why are bad habits so hard to overcome? Is there a key to conquering the cravings we know are unhealthy for us? This book provides groundbreaking answers to the most important questions about addiction. Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them. He describes the mechanisms of habit and addiction formation, then explains how the practice of mindfulness can interrupt these habits. Weaving together patient stories, his own experience with mindfulness practice, and current scientific findings from his own lab and others, Dr. Brewer offers a path for moving beyond our cravings, reducing stress, and ultimately living a fuller life.
Crazy Busy: Keeping Sane in a Stressful World
by Thijs LaunspachAbolish stress. Rediscover joy. Replenish your energy. In Crazy Busy acclaimed psychologist Thijs Launspach examines why we often work ourselves to the bone and what we can do to prevent this. He explains how to cope with stress and create more peace and calm in your life. He draws on the latest scientific knowledge, the methods used by experts and the stories told by those who have learned the hard way what stress can do to both body and mind. All to provide you with the answer to the question: how can you free yourself from a life of stress? A full diary and no time to think; the feeling that you are always playing catch-up and never quite hitting the mark: our lives today are almost invariably crazy busy. Being busy is one of the hallmarks of the modern era. But the pressure is taking its toll on us. The number of burnouts has risen dramatically over the past ten years. In fact, it has now reached epidemic proportions: approximately one in seven of all workers suffers badly from stress or has been forced to take a break from work because of stress-related complaints. And even if you don&’t reach the actual burnout stage, stress can still make your life a lot less enjoyable. Why are our lives so hectic? Have we all become workaholics? Why are we so susceptible to FOMO (the Fear Of Missing Out)? And most importantly, what can you do to cope with the stress in your life and prevent a burnout? Do you find yourself rushing to get things finished more than once a week? Do others often offer you well-intentioned advice on &‘how to slow things down a little&’. Do you ever suspect that the stress you feel prevents you from being as happy as you would like to be? Are you more addicted to your smartphone than you would care to admit? Is it the first thing you reach for when you wake up in the morning? Do you often find yourself longing to stop and take a break from it all?If your answer to one or more of these questions is &‘Yes&’, then this is the book for you.
Crazy Busy: Keeping Sane in a Stressful World
by Thijs LaunspachAbolish stress. Rediscover joy. Replenish your energy. In Crazy Busy acclaimed psychologist Thijs Launspach examines why we often work ourselves to the bone and what we can do to prevent this. He explains how to cope with stress and create more peace and calm in your life. He draws on the latest scientific knowledge, the methods used by experts and the stories told by those who have learned the hard way what stress can do to both body and mind. All to provide you with the answer to the question: how can you free yourself from a life of stress? A full diary and no time to think; the feeling that you are always playing catch-up and never quite hitting the mark: our lives today are almost invariably crazy busy. Being busy is one of the hallmarks of the modern era. But the pressure is taking its toll on us. The number of burnouts has risen dramatically over the past ten years. In fact, it has now reached epidemic proportions: approximately one in seven of all workers suffers badly from stress or has been forced to take a break from work because of stress-related complaints. And even if you don&’t reach the actual burnout stage, stress can still make your life a lot less enjoyable. Why are our lives so hectic? Have we all become workaholics? Why are we so susceptible to FOMO (the Fear Of Missing Out)? And most importantly, what can you do to cope with the stress in your life and prevent a burnout? Do you find yourself rushing to get things finished more than once a week? Do others often offer you well-intentioned advice on &‘how to slow things down a little&’. Do you ever suspect that the stress you feel prevents you from being as happy as you would like to be? Are you more addicted to your smartphone than you would care to admit? Is it the first thing you reach for when you wake up in the morning? Do you often find yourself longing to stop and take a break from it all?If your answer to one or more of these questions is &‘Yes&’, then this is the book for you.
The Crazy Busy Cure: A productivity book for people with no time for productivity books
by Zena Everett"Don't mistake being busy for being productive! Create time to read this important book and start spending your time where it counts." Marshall Goldsmith, New York Times #1 bestselling authorHow we spend our time is one of the greatest indicators of how successful we will be. We achieve our goals when we ruthlessly prioritise tasks and people that are important to us.This book is for you if: · You feel unrelentingly busy and overwhelmed. · 3pm arrives and you've not done any of the tasks you intended. · When you're not working, you're still 'on' - checking emails and always thinking about what you haven't done. · You over-commit and find it hard to say no. · You sacrifice your own priorities for disorganised people's urgent demands. · Meetings, emails, and constant interruptions suck the life out of you. · Your HR department's emails about wellness week are the final straw: meditation won't help your wellbeing, less meetings would.If we focus our time, energy and attention on the wrong things we will never achieve the success or happiness that we aspire to. The problem is that the low value, low impact tasks that distract us from our priorities, are hard to ignore. They scream out at us all day: digital distractions, other people's urgent demand for 'five minutes' that's never five minutes, the meetings that you shouldn't be in, the pointless email chains, the reports you write that don't get read. We get a hit from ticking these tasks off a list. It's got us hooked on crazy busyness. But all we are doing is scratching off a layer of fake work on top of the real, valuable work.The Crazy Busy Cure is full of intensely practical tips to save you from this addiction and get productive again. It will show you how to have a laser focus on your priorities, manage others so they can get on with the work and find more head space. With tips for remote working and office working alike as well as productivity hacks for people with learning and thinking differences, this lively read is jam packed with solutions.Zena Everett is executive coach and organisational psychologist and draws from her many thousands of hours and coaching and speaking to people about productivity blockers and how to shift them. Stay energised, find your freedom from distractions and regain your productivity.
Crazy for You: Breaking the Spell of Sex and Love Addiction
by Kerry CohenA psychologist and bestselling author redefines love and sex addiction as a spectrum disorder, and offers a new approach for healing. For anyone who has wonderedWhy does everyone else seem to be able to make romantic relationships work, and I can&’t?What&’s wrong with me?Why is love so hard?Psychologist and bestselling memoirist Kerry Cohen is all too familiar with the questions she often hears from her clients—and has asked herself. Even though sex and love are some of the most universal, sought-after experiences we have, many of us lack the tools and understanding to approach them in a healthy way. Without knowing it, many people struggling with sex and love actually fall somewhere on the spectrum of sex and love addiction (SLA). Sex and love addiction is still wildly misunderstood. It&’s shrouded in secrecy and shame, and many counselors lack the training to address it—leaving people who need help without resources. Yet SLA isn&’t a binary of you are or you aren&’t, rather, it&’s a spectrum. Kerry Cohen knows this all too well as both a therapist and someone who identifies on the SLA spectrum. Based on research and her own clinical experience, Crazy for You dives into SLA and provides an inclusive framework for understanding relationships, along with practical exercises and advice for self-assessment, discovery, and healing: Part one explains the sex and love addiction spectrum, helping you determine where you fall on it and how you got therePart two introduces strategies for breaking the spell of sex and love addiction, like behavior modifications and self-awareness techniquesPart three teaches you how to navigate healthy, safe, and fulfilling relationships
Crazy Joy: Finding Wild Happiness in a World That's Upside Down
by Mary BackstromA national bestselling author helps readers find radical joy in a world full of constant comparison by accepting that life is a wild ride and happiness fluctuates with our circumstances. Happiness is considered a destination, but the finish line is constantly moving—when we get married, find that dream job, move away from home, have a baby, build a dream house, etc. We are promised that a happy life is tied to these milestones. But what if society has it wrong? What if happiness isn't the goal at all? With her trademark candor and hilarious storytelling, MK paints a picture of a different life—one bursting with a force that is far more sustainable and vibrant: joy. Crazy Joy will help readers: Identify and reject ridiculous expectations that society has placed on their lives. Liberate their hearts from the comparison prison and feel content in their current circumstances. View themselves, inside and out, as the masterpiece creations they are. Find joy (and dare we say, laughter!) in the middle of life's biggest messes. Witty and refreshingly honest, Mary Katherine invites her readers to embark on a counter-cultural journey toward a life filled to the brim with contentment, humor, and most importantly, Crazy Joy.
Create Calm: Make Friends With Your Mind
by Kate JamesEscape the chaos of the world by immersing yourself in the wisdom of bestselling lifestyle author Kate James, as she guides you back to composure and calm.
Create Your Perfect Future: Heal your past to create the life of your dreams
by Anne Jirsch Anthea CourtenayWhat's holding you back from the future of your dreams?Anne Jirsch, psychic and future-life progressionist beloved of the stars, shows us how to free ourselves from the past and turn our dreams into reality. In The Future is Yours Anne showed us how to visualise our future using the techniques she has trained hundreds of clients in across the globe. Create Your Perfect Future builds on these successful techniques, showing you not only how to visualise alternative futures for yourself and choose the best one, but how to clear blockages from your past that are holding you back, from past life trauma to childhood problems. Using Anne's winning techniques, you too can transform your health, love life, friendships, career, wealth and ultimately your world.
Creating a Bird-Watcher's Journal: Storey's Country Wisdom Bulletin A-207 (Storey Country Wisdom Bulletin)
by Clare Walker Leslie Charles E. RothSince 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
Creating a Life of Joy: A Meditative Guide (G. K. Hall Inspirational Ser.)
by Salle Merrill RedfieldIn the spirit of her best-selling The Joy of Meditating, Salle Merrill Redfield offers seven wise meditations to teach you how to live in joy. These meditations take you gently down differing paths to the same end: inner peace.
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
by Gordon Fletcher Noel AdolphusIncreasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
by Gordon Fletcher Noel AdolphusIncreasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Creating Common Ground Connections: Healing Divisiveness
by David W. BennettThrough an empathetic and positive approach to interpersonal communication, this book guides readers to build on the skills they already possess to communicate—and connect—with others. Author David W. Bennett, Ph.D. approaches communication with the belief that it is at the heart of any human division. This book helps readers find a way to communicate that will help build understanding regardless of each party’s perspective. Written in an approachable and conversational style, the book includes tips, examples, and concept reviews to easily illustrate communication principles readers can take with them beyond their courses or training sessions. An ideal supplement to courses focusing on skills in interpersonal, professional, or business communication, this book can also be used as a communication primer for students or professionals in any field.