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The Business of Beauty: Gender and the Body in Modern London
by Jessica P. ClarkThe Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty “culturists.” Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah “Madame Rachel” Leverson to the elegant showrooms of Eugène Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein.By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.
The Business of Beauty: Gender and the Body in Modern London
by Jessica P. ClarkThe Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty “culturists.” Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah “Madame Rachel” Leverson to the elegant showrooms of Eugène Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein.By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.
The Business of Being Made: The temporalities of reproductive technologies, in psychoanalysis and culture (Genders & Sexualities in Minds & Cultures)
by Katie GentileThe Business of Being Made is the first book to critically analyze assisted reproductive technologies (ARTs) from a transdisciplinary perspective integrating psychoanalytic and cultural theories. It is a ground-breaking collection exploring ARTs through diverse methods including interview research, clinical case studies, psychoanalytic based ethnography, and memoir. Gathering clinicians and researchers who specialize in this area, this book engages current research in psychoanalysis, sociology, anthropology, philosophy and debates in feminist, queer and cultural theory about affect, temporality, and bodies. With psychoanalysis as its fulcrum, The Business of Being Made explores the social constructions and personal experiences of ARTs. Katie Gentile frames the cultural context, exploring the ways ARTs have become a complex form of playing with time, attempting to manufacture a hopeful future in the midst of growing global uncertainty. The contributors then present a range of varied experiences related to ARTs, including: Interviews with women and men undergoing ARTs; A psychoanalytic memoir of male infertility; Clinical research and work with transgender, gay and lesbian patients creating new Oedipal constellations, the experiences of LBGTQ people within the medical system and the variety of families that emerge; Research on the experiences of egg donors (now central to the business of ARTs) and a corresponding clinical case study of successful egg donation; The experiences of ongoing failure which is the often unacknowledged for ART procedures; How and when people choose to stop using ARTs; A psychoanalytic ethnography of a neonatal intensive care unit populated in part with the babies created through these technologies and their parents, haggard and in shock after years of failed attempts. Full of original material, The Business of Being Made conveys the ambivalence of these technologies without simplifying their complicated consequences for the bodies of individuals, the family, cultures, and our planet. This book will be relevant to clinicians, medical and psychological personnel working in assisted reproductive technologies and infertility, as well as academics working in the fields of sociology, literature, queer and feminist theories and at the intersections of cultural, critical and psychoanalytic theories.
The Business of Being Made: The temporalities of reproductive technologies, in psychoanalysis and culture (Genders & Sexualities in Minds & Cultures)
by Katie GentileThe Business of Being Made is the first book to critically analyze assisted reproductive technologies (ARTs) from a transdisciplinary perspective integrating psychoanalytic and cultural theories. It is a ground-breaking collection exploring ARTs through diverse methods including interview research, clinical case studies, psychoanalytic based ethnography, and memoir. Gathering clinicians and researchers who specialize in this area, this book engages current research in psychoanalysis, sociology, anthropology, philosophy and debates in feminist, queer and cultural theory about affect, temporality, and bodies. With psychoanalysis as its fulcrum, The Business of Being Made explores the social constructions and personal experiences of ARTs. Katie Gentile frames the cultural context, exploring the ways ARTs have become a complex form of playing with time, attempting to manufacture a hopeful future in the midst of growing global uncertainty. The contributors then present a range of varied experiences related to ARTs, including: Interviews with women and men undergoing ARTs; A psychoanalytic memoir of male infertility; Clinical research and work with transgender, gay and lesbian patients creating new Oedipal constellations, the experiences of LBGTQ people within the medical system and the variety of families that emerge; Research on the experiences of egg donors (now central to the business of ARTs) and a corresponding clinical case study of successful egg donation; The experiences of ongoing failure which is the often unacknowledged for ART procedures; How and when people choose to stop using ARTs; A psychoanalytic ethnography of a neonatal intensive care unit populated in part with the babies created through these technologies and their parents, haggard and in shock after years of failed attempts. Full of original material, The Business of Being Made conveys the ambivalence of these technologies without simplifying their complicated consequences for the bodies of individuals, the family, cultures, and our planet. This book will be relevant to clinicians, medical and psychological personnel working in assisted reproductive technologies and infertility, as well as academics working in the fields of sociology, literature, queer and feminist theories and at the intersections of cultural, critical and psychoanalytic theories.
The business of birth control: Contraception and commerce in Britain before the sexual revolution (Manchester University Press)
by Claire L. JonesThe business of birth control is the first book-length study to examine contraceptives as commodities in Britain before the pill. Drawing on new archives and neglected promotional and commercial material, the book demonstrates how hundreds of companies transformed condoms and rubber and chemical pessaries into consumer goods that became widely available via discreet mail order catalogues, newspapers, birth control clinics, chemists’ shops and vending machines in an era when older and more reserved ways of thinking about sex jostled uncomfortably with modern and more open attitudes. The book outlines the impact of contraceptive commodification on consumers, but also demonstrates how closely the contraceptive industry was intertwined with the medical profession and the birth control movement, who sought authority in birth control knowledge at a time when sexual knowledge and who had access to it was contested.
The business of birth control: Contraception and commerce in Britain before the sexual revolution (Manchester University Press)
by Claire L. JonesThe business of birth control is the first book-length study to examine contraceptives as commodities in Britain before the pill. Drawing on new archives and neglected promotional and commercial material, the book demonstrates how hundreds of companies transformed condoms and rubber and chemical pessaries into consumer goods that became widely available via discreet mail order catalogues, newspapers, birth control clinics, chemists’ shops and vending machines in an era when older and more reserved ways of thinking about sex jostled uncomfortably with modern and more open attitudes. The book outlines the impact of contraceptive commodification on consumers, but also demonstrates how closely the contraceptive industry was intertwined with the medical profession and the birth control movement, who sought authority in birth control knowledge at a time when sexual knowledge and who had access to it was contested.
The Business of Creativity: Toward an Anthropology of Worth (Anthropology & Business)
by Brian MoeranHow does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
The Business of Creativity: Toward an Anthropology of Worth (Anthropology & Business)
by Brian MoeranHow does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
The Business Of Crime: A Documentary Study Of Organized Crime In The American Economy
by Alan A BlockMembers of organized crime syndicates have gained control of key businesses and trade unions through their strategic positions as arbiters of labor-management conflicts and as dispensers of illegal credit. They are managing important sectors of the contemporary marketplace, engaging in activities far more significant than the vice enterprises usually associated with criminal activity. Difficult to access for scholarly study, organized crime is best documented in judicial findings and in legislative reports from criminal investigations and public hearings. In this book, Alan Block has assembled a rich cross section of these reports. Taken together, they illustrate how organized crime has infiltrated important industries and taken control of union pension and welfare funds. Designed for students of criminology, sociology, and deviance, the book provides a comprehensive overview of the business of crime in America today.
The Business Of Crime: A Documentary Study Of Organized Crime In The American Economy
by Alan A BlockMembers of organized crime syndicates have gained control of key businesses and trade unions through their strategic positions as arbiters of labor-management conflicts and as dispensers of illegal credit. They are managing important sectors of the contemporary marketplace, engaging in activities far more significant than the vice enterprises usually associated with criminal activity. Difficult to access for scholarly study, organized crime is best documented in judicial findings and in legislative reports from criminal investigations and public hearings. In this book, Alan Block has assembled a rich cross section of these reports. Taken together, they illustrate how organized crime has infiltrated important industries and taken control of union pension and welfare funds. Designed for students of criminology, sociology, and deviance, the book provides a comprehensive overview of the business of crime in America today.
The Business of Densification: Governing Land for Social Sustainability in Housing
by Gabriela DebrunnerAffordable housing shortage and social exclusion have become severe societal problems across the globe. Increasing numbers of people are suffering from social eviction and displacement due to urban densification, modernization, rising rents, and intense housing commodification. Vulnerable resident groups – such as old-aged or households with children – who often live in old housing stocks planned to be densified, renovated, or upgraded with higher rents, are forced to leave the urban core centers because they can no longer afford to live in central locations, or because they experience unstable or insecure housing conditions. A scenario that is highly unsustainable.So far, studies on densification have mainly considered the process as technological, architectural, or design-based problem (e.g., Kyttä et al., 2013; Broitman & Koomen, 2015; Bibby et al., 2018). However, systematic knowledge on how to implement densification objectives sustainably – regarding economic, environmental, and social aspects – is still lacking. This book tackles this gap by analyzing densification from a governance perspective. Its point of departure is that densification per se does not necessarily lead to sustainable outcomes in terms of social inclusion, cohesion, or community stability. Rather, it politicizes densification by neglecting how the process is planned, implemented, and governed by the actors involved.The book applies an actors-centered neoinstitutionalist political ecology approach to reveal the specific objectives and strategies of actors involved, as well as the socio-political structures (i.e. rules. laws, and policies) that govern densification. Four Swiss in-depth empirical qualitative case studies (Zürich, Basel, Köniz, and Kloten) illustrate the political and legal conditions for success or failure for (un)sustainable implementations of densification. Ultimately, this book advises stakeholders, governments, urban practitioners, and academics on more effective, community-oriented, collective, and decommodified forms of governance to respond to the needs of the public at large rather than simply catering to private individuals and firms. Such governance initiatives entail active municipal land policy approaches outside a purely market-based investment logic that not only limit, but also work with property rights.This is an open access book.
The Business of Development in Post-Colonial Africa (Cambridge Imperial and Post-Colonial Studies)
by Véronique Dimier Sarah StockwellThis collection brings together a range of case studies by both established and early career scholars to consider the nexus between business and development in post-colonial Africa. A number of contributors examine the involvement of European companies (most notably those of former colonial powers) in development in various African states at the end of empire and in the early post-colonial era. They explore how businesses were not just challenged by the new international landscape but benefited from the opportunities it offered, particularly those provided by development aid. Other contributors focus on the development agencies of the departing colonial powers to consider how far these served to promote the interests of European companies. Together these case studies constitute an important contribution to our understanding of both business and development in post-colonial Africa, redressing an imbalance in existing histories of both business and development which focus predominantly on the colonial period. This volume breaks new ground as one of the very first to bring the study of foreign companies and development aid into the same frame of analysis
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
by Frania HallResponding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
by Frania HallResponding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
by Frania HallThoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
by Frania HallThoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
The Business of Emotions in Modern History (History of Emotions)
by Mandy L. Cooper and Andrew PoppThe Business of Emotions in Modern History shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. With a broad temporal and global coverage, ranging from the early modern era to the present day in Africa, Asia, Europe and North America, the essays in this volume highlight the rich potential for studying emotions and business in tandem.In exploring how emotions and emotional situations affect business, and in turn how businesses affect the emotional lives of individuals and communities, this book allows us to recognise the emotional structures behind business decisions and relationships, and how to question them. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history.
The Business of Emotions in Modern History (History of Emotions)
The Business of Emotions in Modern History shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. With a broad temporal and global coverage, ranging from the early modern era to the present day in Africa, Asia, Europe and North America, the essays in this volume highlight the rich potential for studying emotions and business in tandem.In exploring how emotions and emotional situations affect business, and in turn how businesses affect the emotional lives of individuals and communities, this book allows us to recognise the emotional structures behind business decisions and relationships, and how to question them. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history.
The Business of Empire: United Fruit, Race, and U.S. Expansion in Central America (The United States in the World)
by Jason M. ColbyThe link between private corporations and U.S. world power has a much longer history than most people realize. Transnational firms such as the United Fruit Company represent an earlier stage of the economic and cultural globalization now taking place throughout the world. Drawing on a wide range of archival sources in the United States, Great Britain, Costa Rica, and Guatemala, Colby combines "top-down" and "bottom-up" approaches to provide new insight into the role of transnational capital, labor migration, and racial nationalism in shaping U.S. expansion into Central America and the greater Caribbean. The Business of Empire places corporate power and local context at the heart of U.S. imperial history. In the early twentieth century, U.S. influence in Central America came primarily in the form of private enterprise, above all United Fruit. Founded amid the U.S. leap into overseas empire, the company initially depended upon British West Indian laborers. When its black workforce resisted white American authority, the firm adopted a strategy of labor division by recruiting Hispanic migrants. This labor system drew the company into increased conflict with its host nations, as Central American nationalists denounced not only U.S. military interventions in the region but also American employment of black immigrants. By the 1930s, just as Washington renounced military intervention in Latin America, United Fruit pursued its own Good Neighbor Policy, which brought a reduction in its corporate colonial power and a ban on the hiring of black immigrants. The end of the company's system of labor division in turn pointed the way to the transformation of United Fruit as well as the broader U.S. empire.
The Business of Entertainment [3 volumes]: [3 volumes]
We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business.Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.
The Business of Food: Encyclopedia of the Food and Drink Industries
by Gary Allen Ken AlbalaThe business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture, finance, and more. The more than 150 essay entries also cover those issues that have been and continue to be of perennial importance. Historical context is emphasized and the focus is mainly on business in the United States.Most entries include Further Reading. The frontmatter includes an Alphabetical List of Entries and a Topical List of Entries to allow the reader to quickly find subjects of interest. Numerous cross-references in the entries and blind entries provide other search strategies. The person and subject index is another in-depth search tool. Sample entries: Advertising, Agribusiness, Altria, Animal Rights, Betty Crocker, Celebrity Chefs, Chain Restaurants, Commodities Exchange, Cooking Technology, Culinary Tourism, Eco-terrorism, Environmental Protection Agency, Ethnic Food Business, European Union, Flavors and Fragrances, Food Safety, Food Service Industry, Genetic Engineering, Internet, Labor and Labor Unions, Marketing to Children, McDonald's, Meat Packing, North American Free Trade Agreement, Nutrition Labeling, Organic Foods, Poultry Industry, Slow Food, SPAM, Television, Trader Joe's, Tupperware, TV Dinners, Whole Foods, Williams-Sonoma, Wine Business
The Business of Hacking: Creating, Developing, and Maintaining an Effective Penetration Testing Team
by Michael Butler Jacob G. OakleyThere is a plethora of literature on the topic of penetration testing, hacking, and related fields. These books are almost exclusively concerned with the technical execution of penetration testing and occasionally the thought process of the penetration tester themselves. There is little to no literature on the unique challenges presented by creating, developing, and managing a penetration testing team that is both effective and scalable. In addition, there is little to no literature on the subject of developing contractual client relationships, marketing, finding and developing talent, and how to drive penetration test execution to achieve client needs. This book changes all that.The Business of Hacking is a one-of-a-kind book detailing the lessons the authors learned while building penetrating testing teams from the ground up, making them profitable, and constructing management principles that ensure team scalability. You will discover both the challenges you face as you develop your team of offensive security professionals and an understanding of how to overcome them. You will gain an understanding of the client’s requirements, how to meet them, and how to surpass them to provide clients with a uniquely professional experience. The authors have spent combined decades working in various aspects of cybersecurity with a focus on offensive cybersecurity. Their experience spans military, government, and commercial industries with most of that time spent in senior leadership positions. What you’ll learn How to handle and ongoing develop client relationships in a high end industryTeam management and how the offensive security industry comes with its own unique challenges. Experience in other industries does not guarantee success in penetration testing.How to identify, understand, and over-deliver on client expectations.How to staff and develop talent within the team.Marketing opportunities and how to use the pentesting team as a wedge for upsell opportunities.The various structures of services available that they may present to their clients. Who This Book Is For This book is written for anyone curious who is interested in creating a penetration testing team or business. It is also relevant for anyone currently executing such a business and even for those simply participating in the business.
The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s
by Rahima SchwenkbeckThis book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s—Soul City, Stelle and Twin Oaks—with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading—often underpinned by concerns over racism, sexism, the environment, and capitalism—and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.
The Business Of Media Distribution: Monetizing Film, Tv, And Video Content In An Online World (American Film Market Presents Ser. )
by Jeffrey C. UlinLearn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, video, and online/digital-providing you with an insider's perspective that can't be found anywhere else. This new edition: Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.
The Business Of Media Distribution: Monetizing Film, Tv, And Video Content In An Online World (American Film Market Presents Ser. )
by Jeffrey C. UlinLearn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, video, and online/digital-providing you with an insider's perspective that can't be found anywhere else. This new edition: Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.