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The Corporate Culture Survival Guide (J-B Warren Bennis Series #158)
by Edgar H. ScheinThe father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective. Offers a new edition of a classic work with a focus on practitioners Includes new case examples and information on globalization, the effects of technology, and managerial competencies Covers the basics on changing culture and includes a wealth of practical advice
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
by Witold J. HeniszManagers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
by Witold J. HeniszManagers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.
Corporate Entrepreneurship: Building An Entrepreneurial Organization (PDF)
by Paul BurnsThis book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.
Corporate Entrepreneurship: Building the Entrepreneurial Organization (PDF)
by Paul BurnsThis leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
Corporate Entrepreneurship (PDF)
by Paul BurnsThis leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions (Corporate Ethics for Turbulent Markets)
by Oswald MascarenhasThe tapestry of human behaviour in the marketplace today is turbulent, unpredictable, and chaotic. Yet it is also so diverse, rich and global that it presents a rare ethical and moral opportunity, and challenge, to out-behave competition and create enduring value. This is corporate ethics for corporate advantage. Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions focuses on the HOW of doing business – the economic, social, ethical, moral and spiritual values we bring to our business ventures - and how thereby we impact the world. The book focuses on the LEMS (legality, ethicality, morality, and spirituality) technique that we submit as a prescriptive benchmarking tool for all corporate thinking, deliberation, explanation, evaluation, choices, strategic implementation, accountability and moral responsibility. It demonstrates that by going beyond the legal obligation (legality) to do the “right thing” (ethicality), to do the “right thing rightly” (morality), and doing the “right thing rightly and for the right intentions” (spirituality), we can create a sure strategy for good decision making and implementation that can heal the world from its current addictions to corporate fraud in all its evil forms. Envisioning a moral reawakening, this book will challenge business students and executives alike to re-evaluate the moral justification of business choices, decisions, actions and their consequences. LEMS as a four-dimensional cross-checking skill for all that we think, do, become and be takes time and patience but it can surely heal an otherwise divided and broken world.
Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions (Corporate Ethics for Turbulent Markets)
by Oswald MascarenhasThe tapestry of human behaviour in the marketplace today is turbulent, unpredictable, and chaotic. Yet it is also so diverse, rich and global that it presents a rare ethical and moral opportunity, and challenge, to out-behave competition and create enduring value. This is corporate ethics for corporate advantage. Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions focuses on the HOW of doing business – the economic, social, ethical, moral and spiritual values we bring to our business ventures - and how thereby we impact the world. The book focuses on the LEMS (legality, ethicality, morality, and spirituality) technique that we submit as a prescriptive benchmarking tool for all corporate thinking, deliberation, explanation, evaluation, choices, strategic implementation, accountability and moral responsibility. It demonstrates that by going beyond the legal obligation (legality) to do the “right thing” (ethicality), to do the “right thing rightly” (morality), and doing the “right thing rightly and for the right intentions” (spirituality), we can create a sure strategy for good decision making and implementation that can heal the world from its current addictions to corporate fraud in all its evil forms. Envisioning a moral reawakening, this book will challenge business students and executives alike to re-evaluate the moral justification of business choices, decisions, actions and their consequences. LEMS as a four-dimensional cross-checking skill for all that we think, do, become and be takes time and patience but it can surely heal an otherwise divided and broken world.
Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges (Corporate Ethics for Turbulent Markets)
by Oswald MascarenhasThe ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges sets out a universal moral foundation of corporate executive ethics. Its chapters attempt to extend the discussion on human dignity to its practical applications, map out strategic approaches for responding to current turbulent markets, and drill moral skills for taming and tapping current turbulent markets. The book features modern techniques of critical thinking, moral reasoning, moral judgment, and moral justification, and charts how to uphold stakeholder rights and duties and understand corporate moral responsibilities. Written as a guide for corporate executives who strive daily not only to be legal in all they decide, choose and do, but to also be ethical, moral, and even spiritual, the book provides skills and insights that are urgently needed to fathom and capitalize upon in the turbulent markets of today.
Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges (Corporate Ethics for Turbulent Markets)
by Oswald MascarenhasThe ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. Corporate executives immersed in the turbulent markets of today face a world not of clear cut moral dilemmas such as right or wrong, or good or evil, but instead must confront large corporate grey areas of lesser good, lesser evil, less true, less unfair, and less unjust. Often these choices become almost indistinguishable. Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges sets out a universal moral foundation of corporate executive ethics. Its chapters attempt to extend the discussion on human dignity to its practical applications, map out strategic approaches for responding to current turbulent markets, and drill moral skills for taming and tapping current turbulent markets. The book features modern techniques of critical thinking, moral reasoning, moral judgment, and moral justification, and charts how to uphold stakeholder rights and duties and understand corporate moral responsibilities. Written as a guide for corporate executives who strive daily not only to be legal in all they decide, choose and do, but to also be ethical, moral, and even spiritual, the book provides skills and insights that are urgently needed to fathom and capitalize upon in the turbulent markets of today.
Corporate Foresight: Anticipating the Future
by Alberto F. De Toni Roberto Siagri Cinzia BattistellaThis book illustrates how to anticipate the future using more than the traditional predictive models (forecasting) based on the forward projection of past experiences, and moving into more advanced methods of anticipation logic (foresight) to build probable scenarios based on weak signals, emerging trends, coexisting presents and potential paths of evolution. Utilizing a helpful, four-part structure, the authors indicate how corporate foresight is fundamental to interpret and lead change, focusing on the two cornerstones of organization and management. They advocate the separation of Research (oriented to the market of tomorrow) from Development (oriented to the market of today), the establishment of a Foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. After an overview of state-of-the-art literature on forecasting methods, they further propose the implementation of a "future coverage" methodology, which will enable companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector. A useful resource for both managers and researchers, the book will help readers gain the tools necessary to tackle change and navigate complexity in organizations.
Corporate Foresight: Anticipating the Future
by Alberto F. De Toni Roberto Siagri Cinzia BattistellaThis book illustrates how to anticipate the future using more than the traditional predictive models (forecasting) based on the forward projection of past experiences, and moving into more advanced methods of anticipation logic (foresight) to build probable scenarios based on weak signals, emerging trends, coexisting presents and potential paths of evolution. Utilizing a helpful, four-part structure, the authors indicate how corporate foresight is fundamental to interpret and lead change, focusing on the two cornerstones of organization and management. They advocate the separation of Research (oriented to the market of tomorrow) from Development (oriented to the market of today), the establishment of a Foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. After an overview of state-of-the-art literature on forecasting methods, they further propose the implementation of a "future coverage" methodology, which will enable companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector. A useful resource for both managers and researchers, the book will help readers gain the tools necessary to tackle change and navigate complexity in organizations.
Corporate Foresight: Anticipating the Future
by Alberto F. De Toni Roberto Siagri Cinzia BattistellaThe world changes like the patterns in a kaleidoscope: trends expand, contract, break up, melt, disintegrate and disappear, while others are formed. Change – as opposed to stasis – is our normal condition, the only certainty in our lives, hence the need to create tools that provide organizations with the means to tackle change and navigate complexity. We must accept the reality of constant change and be prepared for a heavy shift in perspective: interconnection versus separation, acceleration versus linearity and discontinuity versus continuity. Anticipating the future requires more than the traditional predictive models (forecasting) based on the forward projection of past experiences. Advanced methods use anticipation logic (foresight) and build probable scenarios taking into account weak signals, emerging trends, coexisting presents and potential paths of evolution. Corporate foresight is fundamental to interpret and lead change. The two cornerstones of foresight are organization and management. As concerns organization, the authors advocate the separation of research (oriented to the market of tomorrow) from development (oriented to the market of today), the establishment of a foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. As regards management, after an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a "future coverage" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector.
Corporate Foresight: Anticipating the Future
by Alberto F. De Toni Roberto Siagri Cinzia BattistellaThe world changes like the patterns in a kaleidoscope: trends expand, contract, break up, melt, disintegrate and disappear, while others are formed. Change – as opposed to stasis – is our normal condition, the only certainty in our lives, hence the need to create tools that provide organizations with the means to tackle change and navigate complexity. We must accept the reality of constant change and be prepared for a heavy shift in perspective: interconnection versus separation, acceleration versus linearity and discontinuity versus continuity. Anticipating the future requires more than the traditional predictive models (forecasting) based on the forward projection of past experiences. Advanced methods use anticipation logic (foresight) and build probable scenarios taking into account weak signals, emerging trends, coexisting presents and potential paths of evolution. Corporate foresight is fundamental to interpret and lead change. The two cornerstones of foresight are organization and management. As concerns organization, the authors advocate the separation of research (oriented to the market of tomorrow) from development (oriented to the market of today), the establishment of a foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. As regards management, after an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a "future coverage" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector.
Corporate Fraud Exposed: A Comprehensive and Holistic Approach
by H. Kent Baker Samir Saadi Lynnette PurdaAfter each major corporate scandal, new suggestions for combatting fraud emerge from regulators and industry professionals. Despite changes to guidelines for firms’ corporate governance, augmented protection for whistle blowers, and enhanced cybersecurity measures, evidence documents an alarming increase in the prevalence and severity of corporate fraud. The rapidly changing laws aimed at curbing corporate fraud sometimes lag behind the changing sophistication of fraud schemes. Corporate Fraud Exposed discusses the motivations and drivers of fraud including agency theory, executive compensation, and organizational culture. It examines fraud’s consequences for various firm stakeholders and its spillover effects to other corporations, the political environment, and financial market participants, including those who participate via crowdfunding platforms. This book provides a fresh look at this intriguing but often complex subject. It skillfully blends the contributions of a global array of scholars and practitioners into a single review of some of the most important topics in this area. Given its broad scope, this practical and comprehensive title should be of interest to anyone curious about corporate fraud.
Corporate Fraud Exposed: A Comprehensive and Holistic Approach
by H. Kent Baker,Lynnette Purda-Heeler,Samir SaadiAfter each major corporate scandal, new suggestions for combatting fraud emerge from regulators and industry professionals. Despite changes to guidelines for firms’ corporate governance, augmented protection for whistle blowers, and enhanced cybersecurity measures, evidence documents an alarming increase in the prevalence and severity of corporate fraud. The rapidly changing laws aimed at curbing corporate fraud sometimes lag behind the changing sophistication of fraud schemes. Corporate Fraud Exposed discusses the motivations and drivers of fraud including agency theory, executive compensation, and organizational culture. It examines fraud’s consequences for various firm stakeholders and its spillover effects to other corporations, the political environment, and financial market participants, including those who participate via crowdfunding platforms. This book provides a fresh look at this intriguing but often complex subject. It skillfully blends the contributions of a global array of scholars and practitioners into a single review of some of the most important topics in this area. Given its broad scope, this practical and comprehensive title should be of interest to anyone curious about corporate fraud.
Corporate Germany Between Globalization and Regional Place Dependence: Business Restructuring in the Ruhr Area
by C. BerndtChristian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he argues that, rather than simply being formal opposites, forces of dynamic change and irrational persistence are intertwined.
Corporate Governance: How to Add Value
by Ulrich Steger Wolfgang AmannThis book present the value school of corporate governance, outlining a multitude of areas where corporate governance could add real worth, and showing how this can be put into effect. No “one-size-fits-all” model emerges as a solution. Rather, the insights in this book take idiosyncrasies and dynamics over time into consideration. They consider the main issues and their real causes, ownership settings, country settings and new developments in corporate governance research and practice. International focus places emphasises on typical patterns, predicament and solutions instead of national laws. Points are illustrated with in-depth case studies and highlighted learning nuggets. Alerts the reader to typical dilemmas and traps in attaining the goal of value creation, whilst also pointing to promising avenues forward.
Corporate Governance and Corporate Social Responsibility of Indian Companies (CSR, Sustainability, Ethics & Governance)
by Saumitra N. Bhaduri Ekta SelarkaThe book explores the theoretical and empirical issues relating to the interaction between corporate governance and corporate social responsibility (CSR) activities undertaken by Indian companies. It presents a highly detailed view on the evolution of CSR and its nexus with corporate governance. This is particularly timely in the context of the recent Indian Companies Act 2013, which mandates corporate social responsibility and revises the best corporate-governance practices for large companies. The findings of this study are unique in drawing from a unified framework of Indian corporate governance structure and corporate engagement in CSR. The book’s scope is both academic and practical; the research methodology developed and utilized is useful for researchers, while the implications and the selection of variables provide useful information for practitioners and stakeholders. Finally, although it focuses on large Indian companies, the findings can also be applied to research on other emerging economies.
Corporate Governance and Firm Value in Italy: How Directors and Board Members Matter (Contributions to Finance and Accounting)
by Bruno BuchettiThis book expands on the literature on the characteristics of management boards by especially focusing on family-listed and family-controlled companies, as they are ideal for studying board heterogeneity. It uses specific multidimensional indices and in-depth econometric analysis to introduce new variables, such as international experience, that represent a source of competitive advantage for firms in today’s globalized world. In addition, by examining the heterogeneity ratio and the representation of independent and family directors, the book demonstrates how family-controlled firms use independent directors to import their heterogeneous expertise. The book makes a threefold contribution: for regulators, it offers suggestions on improving the quality of reporting in family-controlled firms; for researchers, it demonstrates the importance of including directors’ characteristics apart from the firm-specific factors in their analyses; and for practitioners, it shows that selecting directors with specific characteristics can have a substantial impact on firms’ performance.
Corporate Governance in Banking and Investor Protection: From Theory to Practice (CSR, Sustainability, Ethics & Governance)
by Belén Díaz Díaz Samuel O. Idowu Philip MolyneuxThis book explores the status quo of corporate governance in banking and investor protection from both theoretical and practical perspectives. Bringing together original conclusions with a regional and international focus, it provides a timely and comprehensive overview of the effectiveness of corporate governance in the financial sector and an assessment of investor protection. It also includes a number of examples and case studies to illustrate the findings. The book compares corporate governance in the banking and financial industries before and after the financial crisis, and helps to evaluate the effect of the recommendations and regulations that have been developed in the interim.
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)
by Kasım Kiracı Kıymet Tunca ÇalıyurtThis book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.
Corporate Health Management 4.0 in the Digital Age (essentials)
by Michael TreierThe essentials discusses the possibilities of digital occupational health management (D-BGM), from health communication such as health portals to wearables and health apps to online coaching, with regard to the requirements of Work 4.0. The reader receives information on the integration of digital components in the health management portfolio and an argumentation sketch with regard to the benefits of digitalization for increasing the effectiveness of health management measures in a modern working world. Corresponding success factors are elaborated and the potentials and risks of D-BGM are identified.
The Corporate Hero's Journey: Your Path to Being an Impact Intrapreneur
by Heiko Hosomi SpitzeckImpact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same.The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work.Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.
The Corporate Hero's Journey: Your Path to Being an Impact Intrapreneur
by Heiko Hosomi SpitzeckImpact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same.The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work.Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.