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Hispanic Market Power: America’s Business Growth Engine
by Isaac MizrahiThe US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.
Hispanic Market Power: America’s Business Growth Engine
by Isaac MizrahiThe US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.
Hispanics in the Labor Force: Issues and Policies (Environment, Development and Public Policy: Public Policy and Social Services)
by Edwin Melendez Clara Rodriguez Janis B. FigueroaThe bright side of the 1980s, or the "Hispanic decade," as it was dubbed early on, may ironically turn out to be the detail and sophistication with which the economic and social reversals affecting most Latinos in this period have been tracked, with a fresh cohort of Latino scholars playing an increasingly prominent role in this endeavor. As this volume conveys, these analyses are steadily probing more deeply into the fine grain of the processes bearing on the social conditions of U. S. Latinos and particularly into the diversity of the experiences of the several Latino-origin nationalities until recently generally treated in the aggre gate as "Hispanics. " Though still fragmented and tentative in perspective, as are the disciplines on which they draw and the research apparatus on which they rest, the quest among these new voices for a unifying perspective also comes across in this collection of essays. There is manifestly more under way here than a simple demand for inclusion of neglected instances on the margin of supposedly well understood larger or "mainstream" dynamics. The 1990s open with a more confident assertion of the centrality of the Latino presence and Latino actors in the overarching transformations reshaping U. S. society, and especially in the playing out of these restructurings in the regions and cities of Latino concentra tion.
Hispanics/Latinos in the United States: Ethnicity, Race, and Rights
by Jorge J. E. Gracia Pablo De GreiffThe presence and impact of Hispanics/Latinos in the United States cannot be ignored. Already the largest minority group, by 2050 their numbers will exceed all the other minority groups in the United States combined. The diversity of this population is often understated, but the people differ in terms of their origin, race. language, custom, religion, political affiliation, education and economic status. The heterogeneity of the Hispanic/Latino population raises questions about their identity and their rights: do they really constitute a group? That is, do they have rights as a group, or just as individuals? This volume, addresses these concerns through a varied and interdisciplinary approach.
Hispanics/Latinos in the United States: Ethnicity, Race, and Rights
by Jorge J.E. Gracia Pablo De GreiffThe presence and impact of Hispanics/Latinos in the United States cannot be ignored. Already the largest minority group, by 2050 their numbers will exceed all the other minority groups in the United States combined. The diversity of this population is often understated, but the people differ in terms of their origin, race. language, custom, religion, political affiliation, education and economic status. The heterogeneity of the Hispanic/Latino population raises questions about their identity and their rights: do they really constitute a group? That is, do they have rights as a group, or just as individuals? This volume, addresses these concerns through a varied and interdisciplinary approach.
Historians on Leadership and Strategy: Case Studies From Antiquity to Modernity
by Martin GutmannThis book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae.Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
Historias de Éxito within Mexican Communities: Silenced Voices
by O. PimentelUsing qualitative research data on Mexican/Mexican Americans and their historias de éxito that center on Mexican centric concepts such as buen trabajador, bien educado, and buena gente, Octavio Pimentel reveals that when social networks guide personal goals in these communities, goals become community-oriented rather than personally-oriented.
Historic Engagements with Occidental Cultures, Religions, Powers (Postcolonialism and Religions)
by Anne R. Richards Iraj OmidvarThis book explores centuries of power relations and imperial and civilizing rhetorics, overarching themes highlighted in these infrequently heard accounts by eastern travelers to the West. Considered in depth are evolutions in mental frameworks and practices that led to the emergence of anticolonial consciousness and strategies of protest.
Historic Monuments of Mount Songshan
by Wei Ren Yan HeThis book tells the story of the Mount Songshan area architecture in simple terms, while also providing detailed information on the history of Buddhist architecture. The history of the Mount Songshan area can be traced back to the Xia Dynasty in the 23rd century B.C. The heritage architecture in this area has seen the rise and fall of various powers – including the Han Dynasty, Northern Wei Dynasty, Tang and Song Empires, Jin Dynasty, Yuan Dynasty, and the Ming and Qing Empires – and reflects the character of each historical period. Over the past 2,000 years, history has been continuously woven into the architecture. The Mount Songshan area is, therefore, a perfect representation of the perpetual Chinese civilization, and the most magnificent museum of ancient Chinese architecture. Most importantly, these various types of architecture offer valuable insights into the architectural design and technologies of each historical period. The products of ingenuity and innovation, they are marvellous creations that ancient Chinese people took great pride in.
Historic Preservation: Caring for Our Expanding Legacy
by Michael A. TomlanThis well-illustrated book offers an up-to-date synthesis of the field of historic preservation, cast as a social campaign concerned with the condition, treatment and use of the legacy of existing properties in the United States. Drawing on a wide range of research, experience and scholarship over the last fifty years, it allows us to re-think past and current ideas in preservation, challenging readers to explore how their own interests lie within the cognitive framework of the activities taking place with people who care. “Who” is involved is explored first, in such a way as to explore “why”, before examining “what” is deemed important. After that the questions of “when” and “how” to proceed are given attention.The major topics are introduced in an historical review through the mid-1980s, after which the broad intellectual basis and fundamental legal framework is provided. The economic shifts associated with major demographic changes are explored, in tandem with responses of the preservation community. A chapter is dedicated to the financial challenges and sources of revenue available in typical preservation projects, and another chapter focuses on the manner in which seeing, recording, and interpreting information provides the context for an appropriate vision for the future. In this regard, it is made clear that not all “green” design alternatives are preservation-sensitive. The advocacy battles during the last few decades provide a number of short stories of the ethical battles regarding below-ground and above ground historic resources, and the eighth chapter attempts to explain why religion has been long held at arm’s length in publicly-supported preservation efforts, when in fact, it holds more potential to regenerate existing sites than any governmental program.
A Historical Account of Danish Sociology: A Troubled Sociology (Sociology Transformed)
by Kristoffer KroppThis book provides the first English-language account of the history of Danish sociology, examining it from the late 19th century to the present day. Focusing on the discipline's struggle for recognition in Denmark, it is a case study of how sociological knowledge has entered into ever-changing coalitions with welfare state bureaucracies.
An Historical Analysis of Skin Color Discrimination in America: Victimism Among Victim Group Populations
by Ronald E. HallRacism in America is most-commonly studied as white racism against minority groups (racial, gender, cultural). Often overlooked in this area of study is the discrimination that exists within minority groups. Through a detailed historical and sociological analysis, the author breaks down these pernicious, complex, and often misunderstood forms of skin color discrimination: their origins and their manifestations in modern world. Shedding new light on these sensitive issues, this volume will allow them to come to the forefront of academic research and open dialogue. This comprehensive work will include coverage of skin color discrimination within racial, ethnic, sexual, and gender minority groups, and their particular forms and consequences. An Historical Analysis of Skin Color will be an important work for researchers studying the Sociology of Race and Racism, Gender Studies, LGBT Studies, Immigration, or Social Work.
Historical and Moral Consciousness in Education: Learning Ethics for Democratic Citizenship Education
by Niklas Ammert Silvia Edling Jan Löfström Heather SharpHistorical and Moral Consciousness highlights how ethics can be understood in the context of History education. It analyses the qualitative differences in how young people respond to historical and moral dilemmas of relevance to democratic values and human rights education. Drawing on a four-year international project, the book offers nuanced discussion and new scholarly understanding of the intersections between historical consciousness and moral consciousness within research. It develops new theoretical tools for history teaching and learning that can support teachers as they endeavor to educate for democratic citizenship. The book includes a meta-analysis of research within history Didaktik and around historical events with a moral bearing, and presents a comparative study of Australian, Finnish, and Swedish high school students’ moral understandings of historical dilemmas. Raising important questions about how our learning from the past is intertwined with our present and future interpretations and judgements, this book will be of great interest to academics, scholars, teachers, and post graduate students in the fields of history education, democratic education, human rights education, and citizenship education.
Historical and Moral Consciousness in Education: Learning Ethics for Democratic Citizenship Education
by Niklas Ammert Silvia Edling Jan Löfström Heather SharpHistorical and Moral Consciousness highlights how ethics can be understood in the context of History education. It analyses the qualitative differences in how young people respond to historical and moral dilemmas of relevance to democratic values and human rights education. Drawing on a four-year international project, the book offers nuanced discussion and new scholarly understanding of the intersections between historical consciousness and moral consciousness within research. It develops new theoretical tools for history teaching and learning that can support teachers as they endeavor to educate for democratic citizenship. The book includes a meta-analysis of research within history Didaktik and around historical events with a moral bearing, and presents a comparative study of Australian, Finnish, and Swedish high school students’ moral understandings of historical dilemmas. Raising important questions about how our learning from the past is intertwined with our present and future interpretations and judgements, this book will be of great interest to academics, scholars, teachers, and post graduate students in the fields of history education, democratic education, human rights education, and citizenship education.
Historical and Multidisciplinary Perspectives on Hope
by Steven C. van den HeuvelThis open access volume makes an important contribution to the ongoing research on hope theory by combining insights from both its long history and its increasing multi-disciplinarity. In the first part, it recognizes the importance of the centuries-old reflection on hope by offering historical perspectives and tracing it back to ancient Greek philosophy. At the same time, it provides novel perspectives on often-overlooked historical theories and developments and challenges established views. The second part of the volume documents the state of the art of current research in hope across eight disciplines, which are philosophy, theology, psychology, economy, sociology, health studies, ecology, and development studies. Taken together, this volume provides an integrated view on hope as a multi-faced phenomenon. It contributes to the further understanding of hope as an essential human capacity, with the possibility of transforming our human societies.
Historical and Philosophical Perspectives on Biomedical Ethics: From Paternalism to Autonomy? (Routledge Revivals)
by Andreas-Holger Maehle Johanna Geyer-KordeschThis title was first published in 2002: This volume discusses the subject of biomedical ethics. Various views, historical and contemporary, are discussed, with the editors using the contrasting concepts in the shift from paternalism to autonomy in 20th-century medicine as a heuristic tool for the critical study of ethics in medicine.As far as the evidence in this volume goes, paternalistic medical practices and patient autonomy had an uneasy relationship by the beginning of the 20th century. A hundred years later, full autonomy in decisions on medical treatment is still subject to numerous caveats. The text pays close attention to the interplay between various players, noting how factors such as social contexts, governmental organizations and the biotechnological industry influence and shape responses to the principle of bioethics.
Historical and Philosophical Perspectives on Biomedical Ethics: From Paternalism to Autonomy? (Routledge Revivals)
by Andreas-Holger Maehle Johanna Geyer-KordeschThis title was first published in 2002: This volume discusses the subject of biomedical ethics. Various views, historical and contemporary, are discussed, with the editors using the contrasting concepts in the shift from paternalism to autonomy in 20th-century medicine as a heuristic tool for the critical study of ethics in medicine.As far as the evidence in this volume goes, paternalistic medical practices and patient autonomy had an uneasy relationship by the beginning of the 20th century. A hundred years later, full autonomy in decisions on medical treatment is still subject to numerous caveats. The text pays close attention to the interplay between various players, noting how factors such as social contexts, governmental organizations and the biotechnological industry influence and shape responses to the principle of bioethics.
Historical and Sociolinguistic Approaches to French
by Janice CarruthersThis volume brings together two particularly dynamic areas of contemporary research on the French language. The chapters showcase the most innovative current scholarship in historical linguistics, sociolinguistics, and in the burgeoning field of historical sociolinguistics which lies at their intersection. The research across the volume is strongly data-centred, drawing on a wide range of both well-established and more novel theoretical and methodological approaches in order to open up new perspectives on the study of the French language in the twenty-first century. Although it is written in English, the work presented here is underpinned by a range of different approaches from across the Francophone and Anglophone worlds. Particular emphasis is placed on combining quantitative and qualitative approaches, on diversifying tools, methods, and objects of inquiry, and on adopting comparative and multilingual perspectives where these shed new light on important questions relating to French. In these ways, Historical and Sociolinguistic Approaches to French highlights some of the most exciting new directions for linguistic research on the French language.
Historical and Sociolinguistic Approaches to French
This volume brings together two particularly dynamic areas of contemporary research on the French language. The chapters showcase the most innovative current scholarship in historical linguistics, sociolinguistics, and in the burgeoning field of historical sociolinguistics which lies at their intersection. The research across the volume is strongly data-centred, drawing on a wide range of both well-established and more novel theoretical and methodological approaches in order to open up new perspectives on the study of the French language in the twenty-first century. Although it is written in English, the work presented here is underpinned by a range of different approaches from across the Francophone and Anglophone worlds. Particular emphasis is placed on combining quantitative and qualitative approaches, on diversifying tools, methods, and objects of inquiry, and on adopting comparative and multilingual perspectives where these shed new light on important questions relating to French. In these ways, Historical and Sociolinguistic Approaches to French highlights some of the most exciting new directions for linguistic research on the French language.
Historical Development of Human Cognition: A Cultural-Historical Neuropsychological Perspective (Perspectives in Cultural-Historical Research #3)
by Alfredo ArdilaThis book addresses a central question: how did cognition emerge in human history? It approaches the question from a cultural-historical, neuropsychological perspective and analyses evidence on the historical origins of cognitive activity; integrates information regarding cross-cultural differences in neuropsychological performance; and discusses how adopting a historical and cultural perspective in the behavioural neurosciences can help to arrive at a better understanding of cognition. Lastly, it proposes general guidelines for future research in the area.
Historical Development of Teacher Education in Chile: Facts, Policies and Issues (Emerald Studies in Teacher Preparation in National and Global Contexts)
by Beatrice Ávalos Leonora ReyesTeacher education history in Chile can be traced back to its first institutions in the nineteenth century. From secondary-level origins, to its current university-based status, this book highlights the intermingling of policy with structural and process definitions of teacher education throughout Chilean history, up until recent market policies, to offer a comprehensive account of educational development in Chile. The authors investigate the complex role played by governments in supporting teacher education, strengthening programme quality, in constructing policies around institutional development and accountability, and in controlling educational development through standards and external evaluations. Beyond these broad themes, the book focuses on interesting periods and issues surrounding teacher education development throughout Chilean history. It recalls the early twentieth century emergence of a strong professional teacher movement, and dedicates a specific chapter to the role of women in teacher education. The authors also offer insight into the role of inclusive preparation, and the limited options for indigenous people in this respect. This book will be valuable to researchers and professionals interested in comparative teacher education issues and policy developments.
Historical Development of Teacher Education in Chile: Facts, Policies and Issues (Emerald Studies in Teacher Preparation in National and Global Contexts)
by Beatrice Ávalos Leonora ReyesTeacher education history in Chile can be traced back to its first institutions in the nineteenth century. From secondary-level origins, to its current university-based status, this book highlights the intermingling of policy with structural and process definitions of teacher education throughout Chilean history, up until recent market policies, to offer a comprehensive account of educational development in Chile. The authors investigate the complex role played by governments in supporting teacher education, strengthening programme quality, in constructing policies around institutional development and accountability, and in controlling educational development through standards and external evaluations. Beyond these broad themes, the book focuses on interesting periods and issues surrounding teacher education development throughout Chilean history. It recalls the early twentieth century emergence of a strong professional teacher movement, and dedicates a specific chapter to the role of women in teacher education. The authors also offer insight into the role of inclusive preparation, and the limited options for indigenous people in this respect. This book will be valuable to researchers and professionals interested in comparative teacher education issues and policy developments.
Historical Directory of Trade Unions: Volume 5, Including Unions In Printing And Publishing, Local Government, Retail And Distribution, Domestic Services, General Employment, Financial Services, Agriculture
by John B. Smethurst Peter CarterFirst Published in 2017. Volume 6 of the directory contains the Trade Unions of Building and Construction, Agriculture, Fishing, Chemicals, Wood and Woodworking, Transport, Engineering and Metal Working, Government, Civil and Public Service, Energy and Extraction in the United Kingdom and Ireland, Shipbuilding.
Historical Directory of Trade Unions: v. 6: Including Unions in: - Edited Title
by John B. Smethurst Peter CarterFirst Published in 2017. Volume 6 of the directory contains the Trade Unions of Building and Construction, Agriculture, Fishing, Chemicals, Wood and Woodworking, Transport, Engineering and Metal Working, Government, Civil and Public Service, Energy and Extraction in the United Kingdom and Ireland, Shipbuilding.
Historical Disaster Experiences: Towards a Comparative and Transcultural History of Disasters Across Asia and Europe (Transcultural Research – Heidelberg Studies on Asia and Europe in a Global Context)
by Gerrit Jasper SchenkHistorical disaster research is still a young field. This book discusses the experiences of natural disasters in different cultures, from Europe across the Near East to Asia. It focuses on the pre-industrial era and on the question of similarities, differences and transcultural dynamics in the cultural handling of natural disasters. Which long-lasting cultural patterns of perception, interpretation and handling of disasters can be determined? Have specific types of disasters changed the affected societies? What have people learned from disasters and what not? What adaptation and coping strategies existed? Which natural, societal and economic parameters play a part? The book not only reveals the historical depth of present practices, but also reveals possible comparisons that show globalization processes, entanglements and exchanges of ideas and practices in pre-modern times.