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A Walk in the Park: The Life and Times of a People's Institution
by Travis Elborough'A fascinating, informative, revelatory book' William Boyd, GuardianParks are such a familiar part of everyday life, you might be forgiven for thinking they have always been there. In fact, public parks are an invention. From their medieval inception as private hunting grounds through to their modern incarnation as public spaces of rest and relaxation, parks have been fought over by land-grabbing monarchs, reforming Victorian industrialists, hippies, punks, and somewhere along the way, the common folk trying to savour their single day of rest.In A Walk in the Park, Travis Elborough excavates the history of parks in all their colour and complexity. Loving, funny and impassioned, this is a timely celebration of a small wonder that – in an age of swingeing cuts – we should not take for granted.
Walking a Tightrope: Meeting the Challenges of Work and Family (Routledge Revivals)
by Carol D. H. HarveyThis title was first published in 2000: Both the world of work and the sphere of family life are "greedy", demanding time and energy of participants. These demands often conflict so that people have to make choices and balance requirements of both. This book explores ways families meet the challenges of work and family balance in modern societies. Drawing from work of researchers in nine countries on four continents, the complex interaction of workplace practices, social policies and family values is highlighted.
Walking a Tightrope: Meeting the Challenges of Work and Family (Routledge Revivals)
by Carol D. H. HarveyThis title was first published in 2000: Both the world of work and the sphere of family life are "greedy", demanding time and energy of participants. These demands often conflict so that people have to make choices and balance requirements of both. This book explores ways families meet the challenges of work and family balance in modern societies. Drawing from work of researchers in nine countries on four continents, the complex interaction of workplace practices, social policies and family values is highlighted.
Walking as Critical Inquiry (Studies in Arts-Based Educational Research #7)
by Amy Cutter-Mackenzie-Knowles Alexandra Lasczik David RousellThis book is a transdisciplinary, international collection situated within a genealogy of experimental walking practices in the arts, arts-based research, and emergent walking practices in education. It brings together emerging cartographies of relation amongst walking practices ranging across arts-based, ecological, activist, decolonising, queer, critical and posthuman modes of inquiry. Its particular investment is in the proliferation of artful modes of inquiry that open up speculative practices and concepts of walking as an orientation for pedagogy, inquiry, and the everyday, resisting the gaze of privilege and the relentless commodification of human and nonhuman life processes. This is important work for the burgeoning demand for creative methodologies in the social sciences, and more specifically, for arts-based educational research.
Walking Cities: London
by Rosana Antoli Sean Ashton Rut Blees Luxemburg Amy Blier-Carruthers David Dernie Duncan Jeffs Esther Leslie Jaspar Joseph-Lester Adam Kaasa Ahuvia Kahane Nayan Kulkarni Sharon Kivland Douglas Murphy Jean-Luc Nancy Laura Oldfield Ford Steve Pile Peter Sheppard Skærved Phil Smith Tom Spooner Peter St. John Jo Stockham Richard WentworthWalking Cities: London (second edition) brings together a new interdisciplinary field of artists, writers, architects, musicians, human geographers and philosophers to consider how a city walk informs and triggers new processes of making, thinking, researching and communicating. In particular, the book examines how the city contains narratives, knowledge and contested materialities that are best accessed through the act of walking. The varied contributions take the form of short stories, illustrated essays, personal reflections and accounts of walks both real and fictional. While artist and RCA tutor Rut Blees Luxemburg and philosopher Jean-Luc Nancy recount a nocturnal journey from Shoreditch to the City of London; architect Peter St John of the practice Caruso St John offers a detailed and personal reflection on the Holloway Road; and architect and author Douglas Murphy examines what he calls London’s ‘more politically charged locations’ in his account of a solitary walk through an area of South London. Ultimately, Walking Cities: London seeks to understand the wider significance of changing geographies to generate critical questions and creative perspectives for navigating the social and political impact of rapid urban change.
Walking Cities: London
by Jaspar Joseph-Lester Simon King Amy Blier-Carruthers Roberto BottazziWalking Cities: London (second edition) brings together a new interdisciplinary field of artists, writers, architects, musicians, human geographers and philosophers to consider how a city walk informs and triggers new processes of making, thinking, researching and communicating. In particular, the book examines how the city contains narratives, knowledge and contested materialities that are best accessed through the act of walking. The varied contributions take the form of short stories, illustrated essays, personal reflections and accounts of walks both real and fictional. While artist and RCA tutor Rut Blees Luxemburg and philosopher Jean-Luc Nancy recount a nocturnal journey from Shoreditch to the City of London; architect Peter St John of the practice Caruso St John offers a detailed and personal reflection on the Holloway Road; and architect and author Douglas Murphy examines what he calls London’s ‘more politically charged locations’ in his account of a solitary walk through an area of South London. Ultimately, Walking Cities: London seeks to understand the wider significance of changing geographies to generate critical questions and creative perspectives for navigating the social and political impact of rapid urban change.
Walking in Ireland: 50 Walks Through The Heart And Soul Of Ireland
by Christopher SomervilleWalking has never been a more popular pastime and nowhere is more beautiful for walkers to explore than Ireland. In this beautifully written and superbly researched guide, Christopher Somerville draws on his very popular column for the Irish Independent, to present 50 of the very best walks in Ireland - from the Nephin Beg Mountains in Mayo to Dingle Way in Kerry. Practical instructions for the walks are married with evocative and informative passages on the history, flora and fauna, culture and topography of the land. Whether it's exploring the Burren in its floral glory or seeing the Walls of Derry, or even sitting at home in your armchair planning your next walk, this book will prove popular with ramblers, holiday makers and anyone who loves the Irish landscape.
Walking in the European City: Quotidian Mobility and Urban Ethnography
by Timothy Shortell Evrick BrownSociologists have long noted that dynamism is an essential part of the urban way of life. However, walking as a significant social activity and crucial research method (in spite of its ubiquity as part of urban life) has often been overlooked. This volume considers walking in the city from a variety of perspectives, in a variety of places and with a variety of methods, to engage with the question of how walking can contribute to the sociological imagination and reveal sociological knowledge. Bringing together new research on sites across Europe, Walking in the European City addresses the nature of everyday mobility in contemporary urban settings, shedding light not only on the ways in which walking relates to other social institutions and practices, but also as a method for studying urban life. With attention to intersections of race and ethnicity, gender and class, as well as the manner in which processes of gentrification transform urban space, this book examines questions of access to public places, exploring the ways in which urban dwellers’ use of and relation to neighbourhood spaces are shaped by inequalities of status and power. As such, it will appeal to scholars of sociology, geography and anthropology with interests in urban studies, mobility and research methods.
Walking in the European City: Quotidian Mobility and Urban Ethnography
by Timothy Shortell Evrick BrownSociologists have long noted that dynamism is an essential part of the urban way of life. However, walking as a significant social activity and crucial research method (in spite of its ubiquity as part of urban life) has often been overlooked. This volume considers walking in the city from a variety of perspectives, in a variety of places and with a variety of methods, to engage with the question of how walking can contribute to the sociological imagination and reveal sociological knowledge. Bringing together new research on sites across Europe, Walking in the European City addresses the nature of everyday mobility in contemporary urban settings, shedding light not only on the ways in which walking relates to other social institutions and practices, but also as a method for studying urban life. With attention to intersections of race and ethnicity, gender and class, as well as the manner in which processes of gentrification transform urban space, this book examines questions of access to public places, exploring the ways in which urban dwellers’ use of and relation to neighbourhood spaces are shaped by inequalities of status and power. As such, it will appeal to scholars of sociology, geography and anthropology with interests in urban studies, mobility and research methods.
Walking into the Void: A Historical Sociology and Political Anthropology of Walking (Contemporary Liminality)
by Arpad Szakolczai Agnes HorvathThe book starts by discussing the significance of walking for the experience of being human, including a comparative study of the language and cultures of walking. It then reviews in detail, relying on archaeology, two turning points of human history: the emergence of cave art sanctuaries and a new cultural practice of long-distance ‘pilgrimages’, implying a descent into such caves, thus literally the ‘void’; and the abandonment of walking culture through settlement at the end of the Ice Age, around the time when the visiting of cave sanctuaries also stopped. The rise of philosophy and Christianity is then presented as two returns to walking. The book closes by looking at the ambivalent relationship of contemporary modernity to walking, where its radical abandonment is combined with attempts at returns. The book ventures an unprecedented genealogy of walking culture, bringing together archaeological studies distant in both time and place, and having a special focus on the significance of the rise of representative art for human history. Our genealogy helped to identify settlement not as the glorious origin of civilisation, but rather as a source of an extremely problematic development. The findings of the book should be relevant for social scientists, as well as those interested in walking and its cultural and civilisational significance, or in the direction and meaning of human history.
Walking into the Void: A Historical Sociology and Political Anthropology of Walking (Contemporary Liminality)
by Arpad Szakolczai Agnes HorvathThe book starts by discussing the significance of walking for the experience of being human, including a comparative study of the language and cultures of walking. It then reviews in detail, relying on archaeology, two turning points of human history: the emergence of cave art sanctuaries and a new cultural practice of long-distance ‘pilgrimages’, implying a descent into such caves, thus literally the ‘void’; and the abandonment of walking culture through settlement at the end of the Ice Age, around the time when the visiting of cave sanctuaries also stopped. The rise of philosophy and Christianity is then presented as two returns to walking. The book closes by looking at the ambivalent relationship of contemporary modernity to walking, where its radical abandonment is combined with attempts at returns. The book ventures an unprecedented genealogy of walking culture, bringing together archaeological studies distant in both time and place, and having a special focus on the significance of the rise of representative art for human history. Our genealogy helped to identify settlement not as the glorious origin of civilisation, but rather as a source of an extremely problematic development. The findings of the book should be relevant for social scientists, as well as those interested in walking and its cultural and civilisational significance, or in the direction and meaning of human history.
A Walking Life: Reclaiming Our Health and Our Freedom One Step at a Time
by Antonia MalchikFor readers of On Trails, this is an incisive, utterly engaging exploration of walking: how it is fundamental to our being human, how we've designed it out of our lives, and how it is essential that we reembrace it."I'm going for a walk." How often has this phrase been uttered by someone with a heart full of anger or sorrow? Or as an invitation, a precursor to a declaration of love? Our species and its predecessors have been bipedal walkers for at least six million years; by now, we take this seemingly arbitrary motion for granted. Yet how many of us still really walk in our everyday lives?Driven by a combination of a car-centric culture and an insatiable thirst for productivity and efficiency, we're spending more time sedentary and alone than we ever have before. If bipedal walking is truly what makes our species human, as paleoanthropologists claim, what does it mean that we are designing walking right out of our lives? Antonia Malchik asks essential questions at the center of humanity's evolution and social structures: Who gets to walk, and where? How did we lose the right to walk, and what implications does that have for the strength of our communities, the future of democracy, and the pervasive loneliness of individual lives?The loss of walking as an individual and a community act has the potential to destroy our deepest spiritual connections, our democratic society, our neighborhoods, and our freedom. But we can change the course of our mobility. And we need to. Delving into a wealth of science, history, and anecdote -- from our deepest origins as hominins to our first steps as babies, to universal design and social infrastructure, A Walking Life shows exactly how walking is essential, how deeply reliant our brains and bodies are on this simple pedestrian act -- and how we can reclaim it.
A Walking Life: Reclaiming Our Health and Our Freedom One Step at a Time
by Antonia MalchikFor readers of On Trails, this is an incisive, utterly engaging exploration of walking: how it is fundamental to our being human, how we've designed it out of our lives, and how it is essential that we reembrace it."I'm going for a walk." How often has this phrase been uttered by someone with a heart full of anger or sorrow? Or as an invitation, a precursor to a declaration of love? Our species and its predecessors have been bipedal walkers for at least six million years; by now, we take this seemingly arbitrary motion for granted. Yet how many of us still really walk in our everyday lives?Driven by a combination of a car-centric culture and an insatiable thirst for productivity and efficiency, we're spending more time sedentary and alone than we ever have before. If bipedal walking is truly what makes our species human, as paleoanthropologists claim, what does it mean that we are designing walking right out of our lives? Antonia Malchik asks essential questions at the center of humanity's evolution and social structures: Who gets to walk, and where? How did we lose the right to walk, and what implications does that have for the strength of our communities, the future of democracy, and the pervasive loneliness of individual lives?The loss of walking as an individual and a community act has the potential to destroy our deepest spiritual connections, our democratic society, our neighborhoods, and our freedom. But we can change the course of our mobility. And we need to. Delving into a wealth of science, history, and anecdote -- from our deepest origins as hominins to our first steps as babies, to universal design and social infrastructure, A Walking Life shows exactly how walking is essential, how deeply reliant our brains and bodies are on this simple pedestrian act -- and how we can reclaim it.
Walking Methodologies in a More-than-human World: WalkingLab (Routledge Advances in Research Methods)
by Stephanie Springgay Sarah E. TrumanAs a research methodology, walking has a diverse and extensive history in the social sciences and humanities, underscoring its value for conducting research that is situated, relational, and material. Building on the importance of place, sensory inquiry, embodiment, and rhythm within walking research, this book offers four new concepts for walking methodologies that are accountable to an ethics and politics of the more-than-human: Land and geos, affect, transmaterial and movement. The book carefully considers the more-than-human dimensions of walking methodologies by engaging with feminist new materialisms, posthumanisms, affect theory, trans and queer theory, Indigenous theories, and critical race and disability scholarship. These more-than-human theories rub frictionally against the history of walking scholarship and offer crucial insights into the potential of walking as a qualitative research methodology in a more-than-human world. Theoretically innovative, the book is grounded in examples of walking research by WalkingLab, an international research network on walking (www.walkinglab.org). The book is rich in scope, engaging with a wide range of walking methods and forms including: long walks on hiking trails, geological walks, sensory walks, sonic art walks, processions, orienteering races, protest and activist walks, walking tours, dérives, peripatetic mapping, school-based walking projects, and propositional walks. The chapters draw on WalkingLab’s research-creation events to examine walking in relation to settler colonialism, affective labour, transspecies, participation, racial geographies and counter-cartographies, youth literacy, environmental education, and collaborative writing. The book outlines how more-than-human theories can influence and shape walking methodologies and provokes a critical mode of walking-with that engenders solidarity, accountability, and response-ability. This volume will appeal to graduate students, artists, and academics and researchers who are interested in Education, Cultural Studies, Queer Studies, Affect Studies, Geography, Anthropology, and (Post)Qualitative Research Methods.
Walking Methodologies in a More-than-human World: WalkingLab (Routledge Advances in Research Methods)
by Stephanie Springgay Sarah E. TrumanAs a research methodology, walking has a diverse and extensive history in the social sciences and humanities, underscoring its value for conducting research that is situated, relational, and material. Building on the importance of place, sensory inquiry, embodiment, and rhythm within walking research, this book offers four new concepts for walking methodologies that are accountable to an ethics and politics of the more-than-human: Land and geos, affect, transmaterial and movement. The book carefully considers the more-than-human dimensions of walking methodologies by engaging with feminist new materialisms, posthumanisms, affect theory, trans and queer theory, Indigenous theories, and critical race and disability scholarship. These more-than-human theories rub frictionally against the history of walking scholarship and offer crucial insights into the potential of walking as a qualitative research methodology in a more-than-human world. Theoretically innovative, the book is grounded in examples of walking research by WalkingLab, an international research network on walking (www.walkinglab.org). The book is rich in scope, engaging with a wide range of walking methods and forms including: long walks on hiking trails, geological walks, sensory walks, sonic art walks, processions, orienteering races, protest and activist walks, walking tours, dérives, peripatetic mapping, school-based walking projects, and propositional walks. The chapters draw on WalkingLab’s research-creation events to examine walking in relation to settler colonialism, affective labour, transspecies, participation, racial geographies and counter-cartographies, youth literacy, environmental education, and collaborative writing. The book outlines how more-than-human theories can influence and shape walking methodologies and provokes a critical mode of walking-with that engenders solidarity, accountability, and response-ability. This volume will appeal to graduate students, artists, and academics and researchers who are interested in Education, Cultural Studies, Queer Studies, Affect Studies, Geography, Anthropology, and (Post)Qualitative Research Methods.
Walking Methods: Research on the Move
by Maggie O'Neill Brian RobertsThis book introduces and critically explores walking as an innovative method for doing social research, showing how its sensate and kinaesthetic attributes facilitate connections with lived experiences, journeys and memories, communities and identities. The book situates walking methods historically, sociologically, and in relation to biographical and arts-based research, as well as new work on mobilities, the digital, spatial, and the sensory. The book is organised into three sections: theorising; experiencing; and imagining walking as a new method for doing biographical research. There is a key focus upon the Walking Interview as a Biographical Method (WIBM) on the move to usefully explore migration, memory, and urban landscapes, as part of participatory, visual, and ethnographic research with marginalised communities and artists and as re-formative and transgressive. The book concludes with autobiographical walks taken by the authors and a discussion about the future of the walking interview as biographical method. Walking Methods combines theory with a series of original ethnographic and participatory research examples. Practical exercises and a guide to using walking as a method help to make this a rich resource for social science researchers, students, walking artists, and biographical researchers.
Walking Methods: Research on the Move
by Maggie O'Neill Brian RobertsThis book introduces and critically explores walking as an innovative method for doing social research, showing how its sensate and kinaesthetic attributes facilitate connections with lived experiences, journeys and memories, communities and identities. The book situates walking methods historically, sociologically, and in relation to biographical and arts-based research, as well as new work on mobilities, the digital, spatial, and the sensory. The book is organised into three sections: theorising; experiencing; and imagining walking as a new method for doing biographical research. There is a key focus upon the Walking Interview as a Biographical Method (WIBM) on the move to usefully explore migration, memory, and urban landscapes, as part of participatory, visual, and ethnographic research with marginalised communities and artists and as re-formative and transgressive. The book concludes with autobiographical walks taken by the authors and a discussion about the future of the walking interview as biographical method. Walking Methods combines theory with a series of original ethnographic and participatory research examples. Practical exercises and a guide to using walking as a method help to make this a rich resource for social science researchers, students, walking artists, and biographical researchers.
Walking Through Social Research (Routledge Advances in Research Methods)
by Charlotte Bates Alex Rhys-TaylorAs an ethnographic method walking has a long history, but it has only recently begun to attract focused attention. By walking alongside participants, researchers have been able to observe, experience, and make sense of a broad range of everyday practices. At the same time, the idea of talking and walking with participants has enabled research to be informed by the landscapes in which it takes place. By sharing conversations in place, and at the participants’ pace, sociologists are beginning to develop both a feel for, and a theoretical understanding of, the transient, embodied and multisensual aspects of walking. The result, as this collection demonstrates, is an understanding of the social world evermore congruent with people’s lived experiences of it. This interdisciplinary collection comprises a unique journey through a variety of walking methodologies. The collection highlights a range of possibilities for enfolding sound, smell, emotion, movement and memory into our accounts, illustrating the sensuousness, skill, pitfalls and rewards of walking as a research practice. Each chapter draws on original empirical research to present ways of walking and to discuss the conceptual, practical and technical issues that walking entails. Alongside feet on the ground, the devices and technologies that make up hybrid research mobilities are brought to attention. The collection is bookended by two short pedestrian essays that take the reader on illustrative urban walks, suggesting routes through the city, as well as ways in which the reader might make their own path through walking methods. An innovative title, Walking Through Social Research will be of interest to undergraduate and postgraduate students, researchers and academics who are interested in Sociology, Geography, Cultural Studies, Urban Studies and Qualitative Research Methods.
Walking Through Social Research (Routledge Advances in Research Methods)
by Charlotte Bates Alex RhysTaylorAs an ethnographic method walking has a long history, but it has only recently begun to attract focused attention. By walking alongside participants, researchers have been able to observe, experience, and make sense of a broad range of everyday practices. At the same time, the idea of talking and walking with participants has enabled research to be informed by the landscapes in which it takes place. By sharing conversations in place, and at the participants’ pace, sociologists are beginning to develop both a feel for, and a theoretical understanding of, the transient, embodied and multisensual aspects of walking. The result, as this collection demonstrates, is an understanding of the social world evermore congruent with people’s lived experiences of it. This interdisciplinary collection comprises a unique journey through a variety of walking methodologies. The collection highlights a range of possibilities for enfolding sound, smell, emotion, movement and memory into our accounts, illustrating the sensuousness, skill, pitfalls and rewards of walking as a research practice. Each chapter draws on original empirical research to present ways of walking and to discuss the conceptual, practical and technical issues that walking entails. Alongside feet on the ground, the devices and technologies that make up hybrid research mobilities are brought to attention. The collection is bookended by two short pedestrian essays that take the reader on illustrative urban walks, suggesting routes through the city, as well as ways in which the reader might make their own path through walking methods. An innovative title, Walking Through Social Research will be of interest to undergraduate and postgraduate students, researchers and academics who are interested in Sociology, Geography, Cultural Studies, Urban Studies and Qualitative Research Methods.
Walking with A/r/tography (Palgrave Studies in Movement across Education, the Arts and the Social Sciences)
by Alexandra Lasczik Rita L. Irwin Amy Cutter-Mackenzie-Knowles David Rousell Nicole LeeThis book focuses on critical walking and mapping practices through the research methodology of a/r/tography. Initially establishing seven global sites for employing movement-based research practices within culturally conceived a/r/tographic perspectives, the book builds upon and extends an international community of practice. The editors and contributors apply public pedagogy through a/r/tographic and critical walking inquiry, and explore how these forms may be engaged, understood and expanded globally. The chapters examine how a/r/tography and walking inquiry can be practiced, theorised, experienced, extended and conceptualised. The cartographic perspectives, theoretical positions and conceptual investigations included in this collection respond to the fundamental contemporary need for new and fresh models of teaching, learning and scholarship regarding global and local educational and social challenges. They offer tangible, aesthetic and rigorous examples for researchers, educators, community practitioners and research students to engage with a/r/tography and critical walking inquiry.
A Wall of Our Own: An American History of the Berlin Wall (Studies in United States Culture)
by Paul M. FarberThe Berlin Wall is arguably the most prominent symbol of the Cold War era. Its construction in 1961 and its dismantling in 1989 are broadly understood as pivotal moments in the history of the last century. In A Wall of Our Own, Paul M. Farber traces the Berlin Wall as a site of pilgrimage for American artists, writers, and activists. During the Cold War and in the shadow of the Wall, figures such as Leonard Freed, Angela Davis, Shinkichi Tajiri, and Audre Lorde weighed the possibilities and limits of American democracy. All were sparked by their first encounters with the Wall, incorporated their reflections in books and artworks directed toward the geopolitics of division in the United States, and considered divided Germany as a site of intersection between art and activism over the respective courses of their careers. Departing from the well-known stories of Americans seeking post–World War II Paris for their own self-imposed exile or traveling the open road of the domestic interstate highway system, Farber reveals the divided city of Berlin as another destination for Americans seeking a critical distance. By analyzing the experiences and cultural creations of "American Berliner" artists and activists, Farber offers a new way to view not only the Wall itself but also how the Cold War still structures our thinking about freedom, repression, and artistic resistance on a global scale.
Wallace’s Dialects (David Foster Wallace Studies)
by Mary ShapiroMary Shapiro explores the use of regional and ethnic dialects in the works of David Foster Wallace, not just as a device used to add realism to dialogue, but as a vehicle for important social commentary about the role language plays in our daily lives, how we express personal identity, and how we navigate social relationships. Wallace's Dialects straddles the fields of linguistic criticism and folk linguistics, considering which linguistic variables of Jewish-American English, African-American English, Midwestern, Southern, and Boston regional dialects were salient enough for Wallace to represent, and how he showed the intersectionality of these with gender and social class. Wallace's own use of language is examined with respect to how it encodes his identity as a white, male, economically privileged Midwesterner, while also foregrounding characteristic and distinctive idiolect features that allowed him to connect to readers across implied social boundaries.
Wallace’s Dialects (David Foster Wallace Studies #3)
by Mary ShapiroMary Shapiro explores the use of regional and ethnic dialects in the works of David Foster Wallace, not just as a device used to add realism to dialogue, but as a vehicle for important social commentary about the role language plays in our daily lives, how we express personal identity, and how we navigate social relationships. Wallace's Dialects straddles the fields of linguistic criticism and folk linguistics, considering which linguistic variables of Jewish-American English, African-American English, Midwestern, Southern, and Boston regional dialects were salient enough for Wallace to represent, and how he showed the intersectionality of these with gender and social class. Wallace's own use of language is examined with respect to how it encodes his identity as a white, male, economically privileged Midwesterner, while also foregrounding characteristic and distinctive idiolect features that allowed him to connect to readers across implied social boundaries.
Wallerstein 2.0: Thinking and Applying World-Systems Theory in the 21st Century (Sozialtheorie)
by Frank JacobImmanuel Wallerstein's world-systems theory can help to better understand and describe developments of the 21st century. The contributors address the possibilities to reread Wallerstein's theoretical thoughts and ideas that are related to different disciplines in the humanities and social sciences. The presented interdisciplinary approach of this anthology thereby intends to highlight the broader value of Wallerstein's ideas, even almost five decades after the famous sociologist and economic historian first expressed them.
The Wallet Allocation Rule: Winning the Battle for Share
by Timothy L. Keiningham Lerzan Aksoy Luke Williams Alexander J. BuoyeCustomer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.