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East Plays West: Sport and the Cold War
by Stephen Wagg David L. AndrewsThe Cold War spanned some five decades from the devastation that remained after World War Two until the fall of the Berlin wall, and for much of that time the perception was that only on the Eastern side were politics and sport inextricably linked. However, this assumption underestimates the extent to which sport was an important symbol for both power blocs in their ongoing ideological struggle. This collection of essays from leading international authorities on sport, culture and ideology brings together an impressive body of work organized around key political themes and outstanding moments in sport, and is at once a political history of sport and an illuminating new perspective on the forces that shaped this unsettled time.
Easy-Gaited Horses: Gentle, humane methods for training and riding gaited pleasure horses
by Lee ZieglerEnjoy a comfortable long-distance ride on a well-trained gaited horse and you&’ll be surprised at how easygoing these handsome animals can be. But unique challenges can arise when horse owners more familiar with the standard walk, trot, and canter try to train these complex and multigeared horses to gait correctly. Author Lee Ziegler guides riders through the finer points of developing and maintaining these extra gaits, using humane training methods that stress patience and good horsemanship.
Easy Game Cookery: Storey's Country Wisdom Bulletin A-56 (Storey Country Wisdom Bulletin)
by Phyllis HobsonSince 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
Easy Rider: My Life On A Bike
by Rob HaylesThe son of a wrestler turned cycling coach called Killer Kowalski, Rob Hayles was soon winning races himself and realizing that he didn't really want to work for a living. The world of amateur club cycling in the 1990s was a long way from the millionaire sport of today though. When Rob first rode for Great Britain, it was with his own bike, one spare tyre, and a hand-me-down jersey.Yet Rob became an integral part of the amazing success story of British cycling, and has been at the centre of the sport for the past two decades. With Bradley Wiggins, he was a member of the first GB team to become world champions at the team pursuit, the most demanding and thrilling discipline on the track. With teammate David Millar, he witnessed first-hand the drug-strewn, often demeaning life of the professional road cyclist. And as Mark Cavendish's training partner, Rob has been the experienced influence at the side of the fastest man on two wheels.Easy Rider is an unforgettable journey through revolutionary times. Sharp, down-to-earth, packed with anecdotes and just plain fun, it takes you from the humblest of beginnings through a golden era in British cycling.
Eat and Run: My Unlikely Journey to Ultramarathon Greatness
by Steve Friedman Scott Jurek'Run until you can't run anymore. Then run some more. Find a new source of energy and will. Then run even faster.' The words of Scott Jurek, a dominant force - and darling - in the gruelling and growing sport of ultrarunning for more than a decade. In 1999, as a complete unknown, he took the lead in the Western States Endurance Run, a 100-mile jaunt over the Gold Rush trails of America's Sierra Nevada. He went on to win that race seven years in a row. Jurek was also one of the elite runners who travelled to Mexico to run with the Tarahumara Indians, as profiled in the international bestseller Born to Run. His accomplishments are nothing short of extraordinary. In Eat and Run, Jurek opens up about his life and career as an elite athlete, and about the vegan diet that is key to his success. From his Midwestern childhood of hunting and fishing to his slow transition to ultrarunning and veganism, to his epic, record-breaking races, Jurek's story shows the power of an iron will and the importance of thinking of food as fuel. Full of stories of endurance and competition as well as practical advice and some of his original recipes, Eat and Run will motivate people to go the distance, whether that means getting out for a first run, expanding your food horizons, or simply exploring the limits of human potential.
Eat Sweat Play: How Sport Can Change Our Lives
by Anna KesselLong-listed for the William Hill Sports Book of the Year Award.Sport's for everyone . . . isn't it?Society has led us to believe that women and sport don’t mix. But why? What happens to the young girls who dare to climb trees and cartwheel across playgrounds? In her exploration of major taboos, from sex to the gender pay gap, sports journalist Anna Kessel discovers how sport and exercise should play an integral role in every sphere of our modern lives.Covering a fascinating range of women, from Sporty Spice to mums who box and breastfeed, Eat Sweat Play reveals how women are finally reclaiming sport, and by extension their own bodies, for themselves – and how you can too.'Anna Kessel's book should inspire a whole generation of women. It ought to be on the school curriculum.' - Hadley Freeman'I’d go as far to say that this book was a life changer for my health and fitness.' - Estée Lalonde
Eating Aliens: One Man's Adventures Hunting Invasive Animal Species
by Jackson LandersHunter/environmentalist Jackson Landers&’ unorthodox approach to solving the problems caused by invasive species: Eat them!
EBOOK: The Science Of Happiness (UK Higher Education OUP Psychology Psychology)
by Ilona Boniwell"The best general introduction to positive psychology available."Dr Alex Linley, University of Leicester, UK"Dr Ilona Boniwell is recognized as Europe’s leading researcher, innovator and thinker in the expanding world of positive psychology. Positive Psychology in a Nutshell offers something for everyone with an interest in discovering how to live optimally. This brilliant littlebook is packed with scientific evidence identifying the key ingredients that help to create a happy life. Read it and learn how to change yours for the better."Dr Cecilia d'Felice, Consultant Psychologist, Author and Columnist for The Times and The Metro"Positive Psychology in a Nutshell is a little gem of a book, beautifully and engagingly written, and having the marks of a cogent teacher who has mastered the contemporary structure, bounds and outreach of her field. This is a 'must read', and a welcome antidote for all thoseengaged in the caring professions."Richard Whitfield, Human Development Specialist, Educator, Poet and Chairman of Trustees of the Face-to-Face Trust"As good an introduction to positive psychology as you can read. A must-read book for all those involved in the education and health industries."Dr Anthony Seldon, Master, Wellington College, Berkshire, UK"Positive Psychology in a Nutshell is a comprehensive, user friendly, thoughtful introduction and critique of the field. Simply put, it is the best overview out there that can be read in a couple of sittings. Those with no psychology background find it fascinating and informative; those with serious credentials find it to be a credible overview and critique of the field."Dr Carol Kauffman, Co-founder and Director of the Coaching and Positive Psychology Initiative, Harvard Medical School, USA"In a nutshell, I could scarcely put down this intelligent, balanced and irresistible introduction to positive psychology!"Dr Sean Cameron, Co-Director, Practitioner Doctorate in Educational Psychology, University College London, UK"It is very readable, seductively so, and is no doubt as good an introduction to the subject as you can get ... Emotional wellbeing is complex and there are useful insights here to shore up the flabby phrases tossed around by politicians ... There are some parts of this book I will use and anyone who wants to find out about positive psychology should start here."Mike Shooter is a child psychiatrist and President of BACP, UK When you hear the words 'positive psychology' or 'the science of well-being', do you wonder what it's all about? 'What makes us fulfilled?' and 'Is happiness necessary for a good life?' Discover the latest thinking on the topics of happiness, flow, optimism, motivation, character strengths and love, and learn how to apply it to your life. Ilona Boniwell presents an engaging overview of the science of optimal functioning and well-being, which combines real readability with a broad academic base applied to day-to-day life. Now fully updated and enhanced with new material on how to:Change your mindset Practice mindfulness Develop better resilience Enhance your well-being at work Adopt positive leadership Introducing positive psychology in a friendly, straightforward way, this international bestseller is peppered with many simple tools and tips for daily living that will help you love your life.
Eccentric Exercise: Physiology and application in sport and rehabilitation (Routledge Research in Sport and Exercise Science)
by Hans HoppelerEccentric muscle contraction, during which a muscle lengthens while under tension, is a fundamental process of human movement but a surprisingly under-researched area of exercise science. Evidence suggests that training programmes which incorporate both eccentric and concentric contractions can result in greater strength gains than concentric contractions alone, and this clearly has important implications for training and rehabilitation in sport and health. In Eccentric Exercise, leading international sport scientist Hans Hoppeler introduces the fundamental physiology and pathophysiology of eccentric muscle work, and explores the key applications of eccentric exercise in sport, rehabilitation and health. The book examines the molecular mechanisms responsible for tissue and organismic adaptations and discusses eccentric muscle-related pathology, specifically delayed onset muscle soreness. It assesses the use of eccentric exercise training in the treatment of certain disease states such as chronic obstructive pulmonary disease, heart insufficiency and sarcopenia, while a concluding chapter points to open research questions, shows the limits of the available data and highlights problems with current exercise modalities. This book is important reading for all sport and exercise scientists, clinicians working in rehabilitation, and high-level strength and conditioning coaches and trainers.
Eccentric Exercise: Physiology and application in sport and rehabilitation (Routledge Research in Sport and Exercise Science)
by Hans HoppelerEccentric muscle contraction, during which a muscle lengthens while under tension, is a fundamental process of human movement but a surprisingly under-researched area of exercise science. Evidence suggests that training programmes which incorporate both eccentric and concentric contractions can result in greater strength gains than concentric contractions alone, and this clearly has important implications for training and rehabilitation in sport and health. In Eccentric Exercise, leading international sport scientist Hans Hoppeler introduces the fundamental physiology and pathophysiology of eccentric muscle work, and explores the key applications of eccentric exercise in sport, rehabilitation and health. The book examines the molecular mechanisms responsible for tissue and organismic adaptations and discusses eccentric muscle-related pathology, specifically delayed onset muscle soreness. It assesses the use of eccentric exercise training in the treatment of certain disease states such as chronic obstructive pulmonary disease, heart insufficiency and sarcopenia, while a concluding chapter points to open research questions, shows the limits of the available data and highlights problems with current exercise modalities. This book is important reading for all sport and exercise scientists, clinicians working in rehabilitation, and high-level strength and conditioning coaches and trainers.
Echoes: One climber's hard road to freedom
by Nick Bullock"As I sat cradling the man's head, with his blood and brains sticking to my hands, I heard a voice - my own voice. It was asking me something. Asking how I had ended up like this, desperate and lost among people who thought nothing of caving in a man's head and then standing back to watch him die." Nick Bullock was a prison officer working in a maximum-security jail with some of Britain's most notorious criminals. Trapped in a world of aggression and fear, he felt frustrated and alone. Then he discovered the mountains. Making up for lost time, Bullock soon became one of Britain's best climbers, learning his trade in the mountains of Scotland and Wales, and travelling from Pakistan to Peru in his search for new routes and a new way of seeing the world - and ultimately an escape route from his life inside. Told that no one ever leaves the service - the security, the stability, the 'job for life' - Bullock focused his existence on a single goal: to walk free, with no shackles, into a mountain life. Echoes, his first book, is a powerful and compelling exploration of freedom - and what it means to live life on your own terms.
Echoing Greens: How Cricket Shaped the English Imagination
by Brendan CooperThe importance of cricket to England has been immortalised in the art and literature of a thousand years. For countless artists and writers across the centuries, the culture and aesthetics of cricket - white-clad players, the crack of bat on ball, booming appeals, admiring applause, figures running up to bowl, batsmen leaning, waiting, swinging the blade - have been as essential to the English landscape as the hills and meadows immortalised by Gainsborough, Constable and Turner.It is a story that is known in part, but one that has never been explored in full. And it is lined with surprises, forgotten tales and unnoticed details - ranging from medieval manuscript illustrations, through a dazzling variety of visual art, poetry, fiction and drama, to recent portraits of contemporary heroes.Echoing Greens is a fascinating and thoughtful exploration of the bond between cricket and the English imagination. It unveils that beneath cosy patriotic dreams of 'English values', a much wilder, more complex story exists. Alongside stories of heroic figures, noble values, and pastoral idylls, the literature and the art of cricket also tell of vice, violence, and scandal. The result is a thrilling investigation into the true story behind these representations of the game, and forces us to reconsider the history of cricket itself.
Eclipse: The Story Of The Rogue, The Madam And The Horse That Changed Racing
by Nicholas CleeEpsom Downs, 3rd May, 1769: a chestnut with a white blaze scorches across the turf towards the finishing post. His four rivals are so far behind him that, in racing terms, they are 'nowhere'. Watching Eclipse is the man who wants to buy him. An adventurer who has made his money through roguery and gambling, Dennis O'Kelly is also the companion of the madam of one of London's most notorious brothels. While O'Kelly is destined to remain an outcast to the racing establishment, his horse will go on to become the undisputed, undefeated champion of his sport. Eclipse's male-line descendants will include Desert Orchid, Arkel and all but three of the Derby winners of the past fifty years. And his astonishing life will be matched only by that of the rogue who owned him.
Ecografia dell'apparato osteoarticolare: Anatomia, semeiotica e quadri patologici
by Fabio Martino Enzo Silvestri Walter Grassi Giacomo GarlaschiL’ecografia è utile nella valutazione di patologie articolari in pazienti con malattia reumatica e, oltre che nella diagnosi, è efficace nel monitoraggio con power Doppler della sinovite, con una sensibilità superiore rispetto all’esame clinico. L’ecografia ad alta risoluzione, integrata con la tecnica power Doppler, è anche in grado di individuare le anomalie entesopatiche, l’erosione ossea e il coinvolgimento del tendine. L’obiettivo dell’opera è di presentare la tecnica d’esame, i progressi ecografici nella patologia reumatica muscoloscheletrica e il ruolo diagnostico della ecografia nella patologia reumatica articolare. L’iconografia è arricchita con immagini integrate di ecografia, radiologia convenzionale, TC e RM.
Ecology and Management of Black-tailed and Mule Deer of North America
by James R. Heffelfinger and Paul R. KrausmanBlack-tailed and mule deer represent one of the largest distributions of mammals in North America and are symbols of the wide-open American West. Each chapter in this book was authored by the world’s leading experts on that topic. Both editors, James R. Heffelfinger and Paul R. Krausman, are widely published in the popular and scientific press and recipients of the O. C. Wallmo Award, given every two years to a leading black-tailed and mule deer expert who has made significant contributions to the conservation of this species. In addition, Heffelfinger has chaired the Mule Deer Working Group sponsored by the Western Association of Fish and Wildlife Agencies for more than 15 years. This working group consists of the leading black-tailed and mule deer experts from each of 24 states, provinces, and territories in western North America, putting them at the forefront of all conservation and much of the research on this species. The book represents all current knowledge available on these deer, including how changing conditions such as fires, habitat alteration and loss, disease, climate change, socio-economic forces, energy development, and other aspects are influencing their distribution and abundance now and into the future. It takes a completely fresh look at all chapter topics. The revisions of distribution, taxonomy, evolution, behavior, and new and exciting work being done in deer nutrition, migration and movements, diseases, predation, and human dimensions are all assembled in this volume. This book will instantly become the foundation for the latest information and management strategies to be implemented on the ground by practitioners and to inform the public. Although this book is about deer, the topics discussed influence most terrestrial wildlife worldwide, and the basic concepts in many of the chapters are applicable to other species.
Ecology and Management of Black-tailed and Mule Deer of North America
Black-tailed and mule deer represent one of the largest distributions of mammals in North America and are symbols of the wide-open American West. Each chapter in this book was authored by the world’s leading experts on that topic. Both editors, James R. Heffelfinger and Paul R. Krausman, are widely published in the popular and scientific press and recipients of the O. C. Wallmo Award, given every two years to a leading black-tailed and mule deer expert who has made significant contributions to the conservation of this species. In addition, Heffelfinger has chaired the Mule Deer Working Group sponsored by the Western Association of Fish and Wildlife Agencies for more than 15 years. This working group consists of the leading black-tailed and mule deer experts from each of 24 states, provinces, and territories in western North America, putting them at the forefront of all conservation and much of the research on this species. The book represents all current knowledge available on these deer, including how changing conditions such as fires, habitat alteration and loss, disease, climate change, socio-economic forces, energy development, and other aspects are influencing their distribution and abundance now and into the future. It takes a completely fresh look at all chapter topics. The revisions of distribution, taxonomy, evolution, behavior, and new and exciting work being done in deer nutrition, migration and movements, diseases, predation, and human dimensions are all assembled in this volume. This book will instantly become the foundation for the latest information and management strategies to be implemented on the ground by practitioners and to inform the public. Although this book is about deer, the topics discussed influence most terrestrial wildlife worldwide, and the basic concepts in many of the chapters are applicable to other species.
The Economic Impact of Sports Facilities, Franchises, and Events: Contributions in Honor of Robert Baade (Sports Economics, Management and Policy #23)
by Victor A. Matheson Robert BaumannThis edited volume discusses the economic impact of sports facilities, franchises, and events on local economies. Written in honor of Robert Baade upon his retirement, the book provides a state-of-the-art of current research on the economic impact of sports, and recognizes the seminal contributions that Dr. Baade has made to this topic.The analysis of the economic impact of spectator sports is a vital public policy topic as $75 billion has been spent on stadium construction since 1990 in the US alone, with nearly $35 billion of this coming from taxpayer subsidies. True public cost of sports franchises is much higher than this as this figure excludes facilities outside the Big 5 domestic leagues (like NASCAR track, NCAA facilities, minor league baseball, and the Canadian Football Leagues), public subsidies for major events like the Super Bowl or Olympic Games, and excludes sports subsidies outside of direct stadium construction subsidies.Including contributions from many of the most notable researchers studying the economic impact of sports, topics include impacts of stadiums and franchises on local economies, labor markets, and tax collections, the effect of sports franchises on property values, and changes in the public and academic discourse on sports subsidies over time. This volume will be of interest to researchers and students of sports economics, management, public policy, and public finance.
An Economic Roadmap to the Dark Side of Sport: Volume I: Sport Manipulations (Palgrave Pivots in Sports Economics)
by Wladimir AndreffThis Palgrave Pivot provides a comprehensive overview of economic aspects to criminal behaviour in sport. It addresses manipulations, dysfunctions, distortions and crimes triggered by economic interests or pure greed in sports, and challenges the governance of this important industry. Topics covered include hazing, sabotage, refereeing bias, technological manipulations, tanking, bad management, financial doping, ticket touting, circumventing the law through sport, discrimination and child labour.The book is divided into three volumes. Volume I covers those economic manipulations that breach sports rules, sporting integrity, violate managerial rules and the law, and infringe human rights in sport. It builds up a typology of sport manipulations which makes sense from an economic standpoint, not only from a sporting or judicial perspective.Volumes II and III (available separately) focus on Corruption and Economic Crime in Sport, respectively.This book will be of interest to students, researchers and journalists in sports science, sports management and sports economics.
An Economic Roadmap to the Dark Side of Sport: Volume III: Economic Crime in Sport (Palgrave Pivots in Sports Economics)
by Wladimir AndreffThis Palgrave Pivot forms the final part of Andreff's trilogy reviewing the economic aspects of criminal behaviour in sports. In this volume, Andreff focuses on the most economically significant manipulations jeopardising the future of current, modern, sport: rigged online sport betting and doping. The former is framed as a new business undertaken by global criminal networks linked to economic globalisation, whilst the latter discusses empirical evidence, definitions, regulations and various regional and sporting case studies. Andreff summarises by using game theory to propose a new incentive scheme that could act as a solution for addressing such criminal activity in future. Volumes I and II (available separately) address Sport Manipulations and Corruption in Sport respectively. This book will be of interest to students, researchers and journalists in sports science, sports management and sports economics.
An Economic Roadmap to the Dark Side of Sport: Volume II: Corruption in Sport (Palgrave Pivots in Sports Economics)
by Wladimir AndreffThis Palgrave Pivot surveys facts and cases exhibiting and exemplifying corruption in sport. The standard economic theory (economics of crime, game theory) is introduced alongside the economic methods (sanctions, etc.) which are currently derived from it to combat corrupt sport and their limitations. The complexity and multidimensional nature of sports corruption are examined, and a focus is applied to certain types of corruption that are unique to the sports industry. Corruption is revealed to be the outcome of weak and deficient governance structures. The book is divided into three volumes. Volume II presents a variety of corruption facts in different sports, in different countries and continents in order to exhibit how much corrupt sport is globalised. Some changes in governance are suggested that may pave the way to more effective combat against corruption in sports. Volumes I and III (available separately) address Sport Manipulations and Economic Crime in Sport, respectively. This book will be of interest to students, researchers and journalists in sports science, sports management and sports economics.
The Economics and Finance of Professional Team Sports
by Daniel Plumley Rob WilsonThis book takes an in-depth look at the economics and finance of professional team sports, with a strong focus on applied analysis and performance measurement, to enable students, researchers, and practitioners to develop their professional knowledge of contemporary sport business. It examines the key themes that define professional team sports today, including the unique features of the team sport market place, the operation of leagues, competitive balance, salary caps, draft systems, income from broadcasting rights, the role of agents, and governance and financial regulation. It analyses the functional aspects of sport finance including where the money flows in and out, how to measure performance holistically, and how to interpret the financial performance of professional sport teams. It also covers emerging and disruptive forces that may shape the market in the future. It includes real- world cases and data in every chapter, including sports from football to Formula 1 and the NFL to the NBA, covering both established and emerging markets around the world. No other book offers such an up-to-date and practical guide to the most important sector of international sport business. This book is essential reading for courses in sport finance and economics, sport business, sport media and marketing, international business, or the economics of service and entertainment industries, and invaluable reading for any sport business professional looking to improve their professional skills. Daniel Plumley is Principal Lecturer in Sport Finance in the Department of Finance, Accounting and Business Systems in the Sheffield Business School at Sheffield Hallam University, UK. His research interests include performance measurement in professional team sports, the economics and finance of professional team sports, and competitive balance in professional team sports. Rob Wilson is Head of Department in Sheffield Business School’s Department of Finance, Accounting and Business Systems, and member of the Social and Economic Research Institute at Sheffield Hallam University, UK specialising in the finance and economics of the sport business industry.
The Economics and Finance of Professional Team Sports
by Daniel Plumley Rob WilsonThis book takes an in-depth look at the economics and finance of professional team sports, with a strong focus on applied analysis and performance measurement, to enable students, researchers, and practitioners to develop their professional knowledge of contemporary sport business. It examines the key themes that define professional team sports today, including the unique features of the team sport market place, the operation of leagues, competitive balance, salary caps, draft systems, income from broadcasting rights, the role of agents, and governance and financial regulation. It analyses the functional aspects of sport finance including where the money flows in and out, how to measure performance holistically, and how to interpret the financial performance of professional sport teams. It also covers emerging and disruptive forces that may shape the market in the future. It includes real- world cases and data in every chapter, including sports from football to Formula 1 and the NFL to the NBA, covering both established and emerging markets around the world. No other book offers such an up-to-date and practical guide to the most important sector of international sport business. This book is essential reading for courses in sport finance and economics, sport business, sport media and marketing, international business, or the economics of service and entertainment industries, and invaluable reading for any sport business professional looking to improve their professional skills. Daniel Plumley is Principal Lecturer in Sport Finance in the Department of Finance, Accounting and Business Systems in the Sheffield Business School at Sheffield Hallam University, UK. His research interests include performance measurement in professional team sports, the economics and finance of professional team sports, and competitive balance in professional team sports. Rob Wilson is Head of Department in Sheffield Business School’s Department of Finance, Accounting and Business Systems, and member of the Social and Economic Research Institute at Sheffield Hallam University, UK specialising in the finance and economics of the sport business industry.
Economics of College Sports (Studies in Sports Economics)
by John L. FizelOperating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and equipment contracts. Where do, or should, these lucrative athletic ventures fit in the mission of higher education? To what extent is the central mission of creating an environment for learning and extending the frontiers of knowledge enhanced or limited by college sports? Are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission? Does the NCAA even follow its purported objectives?The Economics of College Sports contains both empirical and theoretical research to address these and related issues. Perhaps the most unique contributions focus on the interactions between legal and institutional aspects of the NCAA and their impact on the objectives and goals of university education; all of the contributions provide insights that will generate significant discussion about the policies necessary to sustain the vitality and integrity of the university education-sports coalition.
The Economics of Motorsports: The Case of Formula One
by Paulo MourãoThis book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team’s fortunes. Mourão’s highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.
The Economics of Professional Road Cycling (Sports Economics, Management and Policy #19)
by Daam Van ReethThis volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. Revised and updated for the second edition, this volume includes new chapters on women’s professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.