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Mapping Leisure: Studies from Australia, Asia and Africa
by Ishwar Modi Teus J. KamphorstThis volume addresses the rich and varied thoughts, concepts, approaches and leisure practices in sixteen countries of three continents---Australia, Asia and Africa. The chapters showcase the diversity in the forms and ways in which the idea and practice of leisure have developed across space and time. However, the common thread through the chapters is that concepts and practices of leisure are found all over the world, from pre-historic settlements to the present-day consumer societies. Seemingly, being at leisure is a capacity of the human species present at birth and which develops in a variety of individual and societal contexts. Even in situations where leisure gets little official recognition as being an aspect of life---such as under colonial rule or in extremely work-centric societies---it needs to be contextually understood. This is a welcome addition to the literature on leisure studies from a global and comparative perspective.
Maradona: The Boy. The Rebel. The God.
by Guillem BalagueMARADONA is the definitive new biography of a true global icon, from world-renowned football writer and journalist Guillem Balagué. Diego Armando Maradona was widely acclaimed as a genius. One of the greatest footballers of all time, he was also one of the most controversial. In an international career with Argentina he earned 91 caps and scored 34 goals and played in four FIFA World Cups. With his unforgettable 'hand of God' goal and unsurpassed second one in the 1986 quarter-final against England, he captained his nation and led them to victory over West Germany in the final in Mexico. His vision, passing, ball control and dribbling skills, and his presence and leadership on the field, often electrified his own team's overall performance.Maradona's club career included dazzling spells in his own country at Argentinos Juniors, Boca Juniors and Newell's Old Boys, and in Europe with Barcelona, Napoli and Sevilla. Yet his life was one of relentless media attention, including tales of drug abuse and constant health issues.Based on in-depth interviews and first-hand stories, Guillem Balagué's masterly biography represents a psychological and sociological approach to the legend. This journey of exploration takes Guillem to Argentina, Spain, Italy and Dubai. Along the way, he asks what fosters such adulation, and how this adoration engendered a self-destructive personality. Even after his untimely death in 2020, Maradona continues to fascinate: his divine status seemingly preserved for ever.
Maradona: The Hand of God
by Jimmy Burns'Love or hate the man, his is one of football's greatest stories and so this is the best football book in ages' GoalAnyone doubting that Diego Maradona was more than just a football player had only to witness the outpourings after his death on November 25th 2020. During his tempestuous life and career, he played for top clubs in South America and Europe, notably Napoli where he became an adored hero and adopted son, and grew to be a legend in his homeland of Argentina after leading them to victory in the 1986 World Cup.Having gained access to his inner circle, Jimmy Burns traces Maradona's life from the slums of Buenos Aires, where he was born, through his great years of triumph, to the United States from where, in 1994, he was ignobly expelled after undergoing a positive drugs test. He also tells of his failed attempt to bring further glory to Argentina as coach in the 2010 World Cup, and ultimately, his tragic decline and recent death.Widely regarded as the best and most revealing account of the highs, lows, genius and flaws of arguably the greatest footballer of all time, this biography inspired Asif Kapadia's award-winning 2019 film Diego Maradona.
Marathon Mum: How one woman’s fight for mental health inspired a running revolution
by Rachel Brown Warren FitzGerald'It's the finish line, not the finish time.'In the late 80s, our Rachel was having a boss time as a podium dancer at the Pleasuredrome, Birkenhead. Fast forward several years and she's married, with the kids she's always dreamed of, but the body she's always dreaded. To make things worse, her husband Trevor begins to show his true controlling colours and Rachel blames herself, spiralling into depression. Until she discovers running. Buzzing from her epiphany, the 'Forrest Gump of the Mersey' is derided by Trevor, but catches the attention of some local women, all struggling and vulnerable in their own ways. These disparate women persuade Rachel to lead them in a running club, to get a bit of whatever she's on, where they all discover more than the mere chance to shed a few pounds in this burgeoning sisterhood. Dealing with the dark and many faces of depression with a refreshing lightness of touch unique to this working-class woman from the Wirral, Marathon Mum is an uplifting story of the healing to be found in community, and the corners we can turn when we push ourselves across the line.
Marathon (PDF)
by John Foster Cliff Moon Collins Big Cat StaffPeople have run Marathons for more than 100 years, but how long is a marathon? Where are they run? Who can enter? Find out all about one of the most toughest and popular running events, in this non-chronological report. People have run Marathons for more than 100 years, but how long is a marathon? Where are they run? Who can enter? Find out all about one of the most toughest and popular running events, in this non-chronological report. Pages 14-15 feature a glossary, index, and a whole host of marathon facts. Orange/Band 6 books offer varied text and characters, with action sustained over several pages. Ideas for Guided Reading in the back of the book provide practical support and stimulating activities. This book has been levelled for Reading Recovery.
Marathon Running: From Beginner to Elite, 4th edition (Lyons Press Series)
by Mr Richard Nerurkar"I've learned so much from Richard about marathon running. If you want to run a marathon, or a faster one, you have to read his book!" Haile Gebrselassie, first athlete to run a sub-2:04 Marathon "Richard's achievements as a world-class distance runner speak for themselves. His success came from a meticulous approach to training and from knowing how to get the best out of himself in his races." Paula Radcliffe, women's marathon world record holder (2:15:25, London 2003)Written by Richard Nerurkar, Britain's most successful marathon runner of the 1990s, the fourth edition of this classic, invaluable guide will help you get the most from your distance training. From the complete beginner enchanted by the challenge of the London Marathon, to the experienced runner wishing to improve on racing strategy, its authoritative pages reveal a wealth of information on: structuring an effective build-up and tapertraining harder without doing too much improving your endurance and pace judgementproducing your best on race-day. This new edition has been fully updated to take account of the latest developments in running science and programme design. Also included are tips on how to choose a good marathon and the pitfalls of bad ones, as well as more insights from Richard and other leading runners.
Marathon Running: From Beginner to Elite, 4th edition
by Richard Nerurkar"I've learned so much from Richard about marathon running. If you want to run a marathon, or a faster one, you have to read his book!" Haile Gebrselassie, first athlete to run a sub-2:04 Marathon "Richard's achievements as a world-class distance runner speak for themselves. His success came from a meticulous approach to training and from knowing how to get the best out of himself in his races." Paula Radcliffe, women's marathon world record holder (2:15:25, London 2003)Written by Richard Nerurkar, Britain's most successful marathon runner of the 1990s, the fourth edition of this classic, invaluable guide will help you get the most from your distance training. From the complete beginner enchanted by the challenge of the London Marathon, to the experienced runner wishing to improve on racing strategy, its authoritative pages reveal a wealth of information on: structuring an effective build-up and tapertraining harder without doing too much improving your endurance and pace judgementproducing your best on race-day. This new edition has been fully updated to take account of the latest developments in running science and programme design. Also included are tips on how to choose a good marathon and the pitfalls of bad ones, as well as more insights from Richard and other leading runners.
Marathon Running: Physiology, Psychology, Nutrition And Training Aspects
by Christoph Zinner Billy SperlichThe book contains recent research about physiology, psychology, nutrition and training aspects of Marathon Running of different age, gender and performance level. The basic knowledge of marathon running with explanations of the physiological and psychological mechanisms induced by marathon training with the associated adaptations and subsequent improved physiological capacities are presented in a reader friendly format for researchers and practitioners. The book includes a full range of useful practical knowledge, as well as trainings principles to guide the reader to run marathon faster. After reading the book the reader is able to develop training plans and owns the knowledge about up-to-date scientific results in the fields of physiology, psychology, nutrition in marathon running.
Marc Marquez: Dreams Come True: My Story
by Freddie Spencer‘He has all the potential to become the greatest of all time’ Valentino Rossi, nine-time world championMarc Márquez is a phenomenon in the world of motorsports. In his first season in MotoGP, at the tender age of 20, he achieved the extraordinary by becoming the youngest world champion ever. He’s currently dominating in his second season, and is set to become the greatest the sport has ever seen. In his first official biography - fully-illustrated with many unseen photographs - Marc offers an exclusive insight into his first year racing in the premier class and his historic championship win. Through the words of his team, his family and his rivals for the title, we begin to understand the answer to his remarkable success. It’s the story of Marc’s greatest risks and challenges, from vision problems that put a halt on his career to the huge crash in May that saw him flying off his bike at a staggering speed of 175 mph. But Marc continues to rewrite history, earning titles with his fearless racing and winning fans with his boyish charm and famous smile – and smashing every record along the way.
A March to Madness: A View from the Floor in the Atlantic Coast Conference
by John FeinsteinIt's the book in which America's favorite sportswriter returns to the arena of his most successful bestseller, A Season on the Brink. It's the book that takes us inside the intensely competitive Atlantic Coast Conference & paints a portrait of how college baskettball is coached & played at the highest level. It's the book that takes us onto the courts, into the locker rooms, & inside the high-pressure world of the talented coaches who have helped make the ACC's nine colleges - Duke, North Carolina, North Carolina State, Clemson, Georgia Tech, Virginia, Maryland, Wake Forest, & Florida State - world-renowned for their championship basketball teams. The author's afterword to this edition will recap the ACC's current season & preview the 1998-99 rivalries.
The Marcus Rashford You Are a Champion Action Planner: 50 Activities to Achieve Your Dreams
by Marcus RashfordOne of the best things you can do for yourself is imagine a world where you can reach your full potential. The more you picture that, the easier it becomes to make that dream happen.The Marcus Rashford You Are a Champion Action Planner is an interactive guide that will show you how to become a champion in anything you put your mind to!Marcus has inspired millions of children around the world in his empowering and bestselling guide for life, You Are a Champion – now, he's created a fun and engaging action planner packed with positive activities, brilliant advice and inspiring challenges that will help you reach your full potential.Marcus has once again teamed up with performance psychologist Katie Warriner and journalist Carl Anka, his collaborators on the award-winning book You Are a Champion, to help you achieve your dreams.Praise for the number one bestselling You Are a Champion, from parents on social media:'Perfect way to get your kids reading - get them a book by their hero!''My 8 year old decided to finally read a book that wasn't school related.''What a brilliant, inspiring book that couldn’t have come at a better time! You’re a legend & a fantastic role model.''Thank you for inspiring young readers.'
Maritime Transportation: Safety Management And Risk Analysis
by Svein KristiansenFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Maritime Transportation: Safety Management and Risk Analysis
by Svein KristiansenFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Mark Johnston: Phenomenon
by Nick TownsendA new, fully authorised biography of the most successful trainer in British horse racing history.In the stratified and often secretive world of racehorse training, Mark Johnston has always been different: forthright, combative, provocative, and candid – a man who delights in questioning convention. Over more than three decades, he has gone from being a vet from a thoroughly working-class Scottish background to, mathematically, the most successful trainer in the history of British horse racing.In this new, fully authorised biography, acclaimed author Nick Townsend provides a unique insight into the world of Mark Johnston and his phenomenally successful operation. With unparalleled access to Mark and those closest to him, Mark Johnston: Phenomenon will dig into his storied career, his strong and passionate views on the sport of horse racing, and how he's planning for the future in unprecedented times, offering a fascinating portrait of one of horse racing's most singular figures.
The Market in Birds: Commercial Hunting, Conservation, and the Origins of Wildlife Consumerism, 1850–1920
by Andrea L. SmalleyA fascinating look at how a commercial market for birds in the late nineteenth century set the stage for conservation and its legislation.Between the end of the Civil War and the 1920s, the United States witnessed the creation, rapid expansion, and then disappearance of a commercial market for hunted wild animals. The bulk of commercial wildlife sales in the last part of the nineteenth century were of wildfowl, who were prized not only for their eggs and meat but also for their beautiful feathers. Wild birds were brought to cities in those years to be sold as food for customers' tables, decorations for ladies' hats, treasured pets, and specimens for collectors' cabinets. Though relatively short-lived, this market in birds was broadly influential, its rise and fall coinciding with the birth of the Progressive Era conservation movement. In The Market in Birds, historian Andrea L. Smalley and wildlife biologist Henry M. Reeves illuminate this crucial chapter in American environmental history. Touching on ecology, economics, law, and culture, the authors reveal how commercial hunting set the terms for wildlife conservation and the first federal wildlife legislation at the turn of the twentieth century. Smalley and Reeves delve into the ground-level interactions among market hunters, game dealers, consumers, sportsmen, conservationists, and the wild birds they all wanted. Ultimately, they argue, wildfowl commercialization represented a revolutionary shift in wildlife use, turning what had been a mostly limited, local, and seasonal trade into an interstate industrial-capitalist enterprise. In the process, it provoked a critical public debate over the value of wildlife in a modern consumer culture. By the turn of the twentieth century, the authors reveal, it was clear that wild bird populations were declining precipitously all over North America. The looming possibility of a future without birds sparked intense debate nationwide and eventually culminated in the 1918 Migratory Bird Treaty Act. Scholars, environmentalists, wildlife professionals, and anyone concerned about wildlife will find this new perspective on conservation history enlightening reading.
The Market in Birds: Commercial Hunting, Conservation, and the Origins of Wildlife Consumerism, 1850–1920
by Andrea L. SmalleyA fascinating look at how a commercial market for birds in the late nineteenth century set the stage for conservation and its legislation.Between the end of the Civil War and the 1920s, the United States witnessed the creation, rapid expansion, and then disappearance of a commercial market for hunted wild animals. The bulk of commercial wildlife sales in the last part of the nineteenth century were of wildfowl, who were prized not only for their eggs and meat but also for their beautiful feathers. Wild birds were brought to cities in those years to be sold as food for customers' tables, decorations for ladies' hats, treasured pets, and specimens for collectors' cabinets. Though relatively short-lived, this market in birds was broadly influential, its rise and fall coinciding with the birth of the Progressive Era conservation movement. In The Market in Birds, historian Andrea L. Smalley and wildlife biologist Henry M. Reeves illuminate this crucial chapter in American environmental history. Touching on ecology, economics, law, and culture, the authors reveal how commercial hunting set the terms for wildlife conservation and the first federal wildlife legislation at the turn of the twentieth century. Smalley and Reeves delve into the ground-level interactions among market hunters, game dealers, consumers, sportsmen, conservationists, and the wild birds they all wanted. Ultimately, they argue, wildfowl commercialization represented a revolutionary shift in wildlife use, turning what had been a mostly limited, local, and seasonal trade into an interstate industrial-capitalist enterprise. In the process, it provoked a critical public debate over the value of wildlife in a modern consumer culture. By the turn of the twentieth century, the authors reveal, it was clear that wild bird populations were declining precipitously all over North America. The looming possibility of a future without birds sparked intense debate nationwide and eventually culminated in the 1918 Migratory Bird Treaty Act. Scholars, environmentalists, wildlife professionals, and anyone concerned about wildlife will find this new perspective on conservation history enlightening reading.
Market Research Methods in the Sports Industry
by Neven Šerić Jasenko LjubicaWhether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Market Research Methods in the Sports Industry
by Neven Šerić Jasenko LjubicaWhether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series)
by Kevin K. ByonThis book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series)
by Kevin K. Byon Brian H. Yim James J. ZhangThis book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Marketing and Football
by Michel DesbordesFootball is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:* Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia* Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PRMarketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Marketing and Football
by Michel DesbordesFootball is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:* Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia* Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PRMarketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
The Marketing Handbook for Sports and Fitness Professionals
by Nita MartinBeing successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started- A range of both traditional and electronic marketing techniques- Over 100 templates and real-life examples to create a tailor-made marketing plan- Information on tracking and updating your marketing plan- Advice on generating new customers and retaining current ones- Guidance on putting in place customer service policiesFor all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
The Marketing Handbook for Sports and Fitness Professionals
by Nita MartinBeing successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started- A range of both traditional and electronic marketing techniques- Over 100 templates and real-life examples to create a tailor-made marketing plan- Information on tracking and updating your marketing plan- Advice on generating new customers and retaining current ones- Guidance on putting in place customer service policiesFor all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand Scott McCarthyMarketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,