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Marketing the Sports Organisation: Building Networks and Relationships

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

Martens Rules (Football Superstars #18)

Filled with quizzes, stats and little-known facts, plus illustrated and told with all the fun of a Tom Gates novel, the Football Superstars series is perfect for young readers five and up. Is Lieke Martens your ultimate football heroine? She is a winner of multiple trophies at club level with Barcelona, including the Primera División (2019-20) and the Supercopa Femenina (2020). She also starred for the Netherlands when they won the Women's European Championship in 2017.Among the world's most accomplished female footballers, Martens began her career in her native Holland with Hereenveen before moving on to VVV-Venlo.Her skills and talent have seen her go on to play in Germany with Duisburg and in Sweden with Goteborg and then Rosengärd where she won the cup and Super Cup in 2016. In 2017, she was named UEFA Women's Player of the Year and FIFA Women's Player of the Year.The Football Superstars series is aimed at building a love of reading from a young age, with fun cartoons, inspirational stories, a simple narrative style and a cast of characters chipping in with quotes, jokes and comments.

Martial: The Making of Manchester United's New Teenage Superstar

On 1 September 2015, Anthony Martial completed his transfer from Monaco to Manchester United. At just 19 years of age, the fee of £36m (potentially rising to £58m) made the France international the most expensive teenager of all time. Eyebrows were raised at the landmark fee but a goal against Liverpool in his first game helped get the supporters onside, while a number of key strikes in his debut season soon won over the critics as he became integral to Manchester United’s attack. Renowned sports biographers Luca Caioli and Cyril Collot talk to coaches, teammates and even Martial himself, to provide an unrivalled behind-the-scenes look at the life of the teenage superstar.

Martial Arts (First Sport #2)

First Sport is a simple, fun series that gives young readers a first look at popular sports and pastimes. Equipment, basic rules and keeping safe are all looked at, as well as learning more advanced skills and taking part in competitions.First Sport: Martial Arts looks at the basic aims and moves of judo, karate and taekwando.

Martial Arts and Well-being: Connecting communities and promoting health

Martial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Martial Arts and Well-being: Connecting communities and promoting health

Martial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Martial Arts For Dummies

There’s plenty of good reasons that millions of people around the world study martial arts. Besides the fact you can get a great workout when you study a martial art, you may also experience a rewarding balance between your mind, body, and spirit that you just won’t find anywhere else. Plus, it can be a lot of fun! No matter what shape you’re in, martial arts is a great way to drop extra pounds, learn to defend yourself, and develop personal and physical discipline. Whether you’re already studying a style of fighting or you’re just considering it, you’ll find everything you need to know in this helpful, friendly guide (including which movies to check out!). The book breaks down the differences and presents the basics of each style of fighting, so you can make an informed choice about which style you want to study. You’ll also find out what makes for a good instructor, so you can be sure that you’re learning from the best. And there’s much more. You’ll find out: What martial arts is and is not Five resolutions you must accept Understanding the role of the instructor How to set goals for yourself All about the proper clothes, shoes, and equipment How to prevent injuries The philosophy of self defense All about competing in tournaments About Meditation and breathing techniques The lowdown on weapons There’s also a helpful glossary of foreign-language terminology that you’ll frequently encounter in the dojo – that’s the training hall – so you’ll always be prepared. Whether you’re looking for a new way to get in shape, or a new way to sharpen your mind, Martial Arts For Dummies is all you need to get started in Karate, Kung Fu, Tae Kwon Do, or any other style!

Martin Johnson Autobiography: My Autobiography (Kodansha Globe Ser.)

Martin Johnson is the towering second row forward who has come to set the standards of what a professional rugby player should do. His drive and physical presence mean that he is a natural leader on the pitch - and off it, too. In this, his long-awaited autobiography, he looks at the changing world of rugby. He explains why he led the England team to the brink of a strike in the autumn of 2000, and provides the definitive account of England's 2003 World Cup triumph, as well as Lions tours and all the goings-on that make rugby such a special sport. Hugely popular and respected, Martin Johnson has written vivid autobiography and a remarkable portrait of modern rugby.

Martin O'Neill: The Biography

Martin O'Neill is one of the most brilliant, successful and intriguing of the new manager/coaches to emerge from British football.Alex Montgomery's acclaimed biography brings O'Neill's story right up to date with an account of his first few months in charge at Aston Villa and deals with every aspect of his life and remarkable career from the early days as a player in Northern Ireland to his joining the tyrannical Brian Clough at Nottingham Forest.From non-league Grantham Town via Shepshed Dynamo and Wycombe Wanderers, to Norwich City, Leicester City and Celtic, where he broke the Rangers monopoly of Scottish football, to respected BBC pundit and a new role at Aston Villa, the book chronicles O'Neill's managerial triumphs. Montgomery offers a rare insight into the beliefs, lifestyle and ambitions of this private and complex football man.

Marvin Redpost: Book 7 - Rejacketed (Marvin Redpost Ser. #Bk. 7)

Suicide Hill is the ultimate test of bravery. Few have conquered the treacherously steep slope without completely wiping out - or so the legend goes. And rumour has it that Marvin will be taking it on. Only Marvin isn't so sure. His new mountain bike is enormous - he can barely climb up on to it. And changing gears is out of the question! But will he have to ride down Suicide Hill in order to prove himself to his classmates? If he succeeds he will be a hero. If he doesn't, then everyone is about to witness the biggest wipeout ever!

Marxism, Cultural Studies and Sport (Routledge Critical Studies in Sport)

The cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.

Marxism, Cultural Studies and Sport (Routledge Critical Studies in Sport)

The cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.

Masculinities and the Culture of Competitive Cycling (Palgrave Studies in Masculinity, Sport and Exercise)

Drawing on extensive ethnographic, qualitative and quantitative research, this monograph provides a novel account of masculinities in an individual sport: competitive road cycling. Chapters present varied analyses on male cyclists’ relationship with masculinity, the culture of competitive road cycling, cyclists’ attitudes toward injury management, sexual minority and women’s experiences in the sport, and autoethnographic accounts of the author’s own experiences of being involved in the sport for over ten years. The author also examines how masculinity impacts male cyclists’ attitudes towards competition, risk taking and doping practices. This book will be of interest to scholars and researchers in sports sociology, gender studies, and masculinity studies.

Maserati 250F In Focus

Competing throughout the 2500cc Grand Prix Formula years of 1954-60, the Maserati 250F is one of the most famous and iconic racing cars ever built. Maserati 250F In Focus is one of the most detailed accounts ever written about a single model, and this superbly illustrated book features photographs by Tom March, one of the 1950s leading motor racing photographers, along with historic engine cutaways, chassis drawings, and technical descriptions of the 250F's evolution and development.Anthony Pritchard's lively and informative text includes reminiscences from some of the leading drivers of the day, including Sir Stirling Moss, Juan Fangio, and Mike Hawthorn - drivers who raced these historic machines during the halycon days when Maserati battled with Ferrari, Mercedes-Benz, and Vanwall for Grand Prix supremacy.From the 1954 Argentine Grand Prix, to the 1960 US Grand Prix, a record of the chassis and race numbers of every 250F to have competed during this period is presented, along with detailed race histories and results, completing this most comprehensive and authoritative of books on Maserati's racing legend.

Mason's Motoring Mayhem: Tony Mason's hectic life in motorsport and television

What they say about Tony Mason -Sir Stirling MossI have always said that 'Movement is tranquility!' Well, Tony has certainly had plenty of movement over the years, but not a lot of tranquility. I've known him more years than I care to remember and I know you'll enjoy this book.Nick Mason of Pink FloydTony Mason â ¦ sometimes accused of being my brother - more often my elderly uncle! He's an even worse drummer than I am, although much better at rallying and presenting motoring programmes on TV. His book should probably be nearly as good as mine â ¦ !Lewis Hamilton Formula 1 World Champion 2008Tony is good fun and a great guy.Derek Bell, winner of the Le Mans 24 hour race five timesTony is one of the rare breed of men that can sit next to an out-of-control driver for several days and participate for a lifetime with that same passion, and laugh about it.Lord March, Founder Goodwood Festival of SpeedTony has played a big and hilarious role in British motor sport over the past four decades. This book is proof of that - not to mention the enormous amount of fun he has obviously had putting this book together.Andy Green, the fastest man on earthTony is one of those enthusiastic characters that you enjoy meeting. Last time he put a microphone in my face I was climbing out of a rally car after an outrageously fast ride through the trees of Goodwood's rally stage. Tony used to do this full time, so I can confirm that he must be slightly mad!Hannu Mikkola, World Rally Champion 1983I first met Tony many years ago before I could speak or understand any English. He still made me laugh! He has amazing stories to tell, including those about when he co-drove for me in New Zealand on his last rally.Few people achieve success and notoriety in more than one field, but Tony Mason has managed it! He joined a local car club before he even had a car, eventually climbing to the top with rally wins in his native Lake District, before joining the prestigious Ford works team and co-driving Britain's biggest rally star, Roger Clark, to win outright the RAC Rally - Britain's toughest event of its kind. He started a successful car accessory business then ventured onto the stage for a short while, before being signed by the BBC to appear on its popular Top Gear programme, on which he was a main presenter for 15 years. His cheery presence became a popular part of the programme, and he moved from rallying to driving all manner of vehicles, from vintage Rolls-Royces, Reliant Robins, tanks, fire engines and Eddie Stobart trucks. After he was famously bombarded with snowballs during a report on the Monte Carlo Rally, he became even better known, with the famous out-take being shown on programmes around the the world.Tony Mason's light-hearted, jovial persona transfers from television to page in this autobiography, taking readers on a trip from his early life in the seaside town of Morecambe through almost 100 countries, with thrills, spills, ups-and-downs all vividly remembered and often shown in photographs. Tony Mason's light-hearted, jovial persona transfers from television to page in this autobiography, taking readers on a trip from his early life in the seaside town of Morecambe through almost 100 countries, with thrills, spills, ups-and-downs all vividly remembered and often shown in photographs.

Massage: Klassische Massage, Querfriktionen, Funktionsmassage (Physiotherapie Basics)

Praxisorientierter und anschaulicher können krankengymnastische Verfahren nicht vermittelt werden; denn das Lehrbuch Massage ist gleichzeitig ein aufwändig illustrierter Bildatlas. Ergänzend zur Klassischen Massage werden die Verfahren Funktionsmassage und Querfriktion gezeigt, die sich in der Behandlung zielorientiert mit den Techniken der Klassischen Massage kombinieren lassen. Im Mittelpunkt des Buches steht die ausführliche Darstellung von Befundaufnahme und Behandlung des Patienten. Jeder Griff wird mit brillanten Farbfotos in mehreren Phasen dargestellt und kurz erläutert. Zusätzliche Techniken und Praxistipps ergänzen das Wissen. Ideal als - Lehrbuch für Schüler, die mit Spaß einen leichten Einstieg finden wollen und - Refresher im Berufsalltag

Massage: Klassische Massage Querfriktionen Funktionsmassage (Physiotherapie Basics)

MASSAGE FOR HORSES (Massage For Horses Ser. #38)

This handbook demonstrates how to apply massage techniques to enhance your horse's performance, health and well-being. It discusses the circulatory and lymphatic systems, different techniques, such as effleurage and petrissage, massages for different activities, and hand-strengthening exercises.

Massive: The Miracle of Prague

Charting West Ham's tumultuous 2022–23 season and epic triumph in the Europa Conference League final, this is the story of how the Hammers defied the odds to win their first trophy in forty-three years and first European trophy in fifty-eight years. After weathering misfiring signings, dissent among the fans and the near-sacking of David Moyes, the Irons eventually secured Premier League survival and found spectacular redemption in the Europa Conference League. They played fifteen games in Europe and were unbeaten. Captain Declan Rice ended his West Ham career by lifting a trophy, just like Bobby Moore and Billy Bonds before him. The outpouring of joy at the final whistle in Prague will never be forgotten by the club's fans, many of whom were too young to have seen their team win its last trophy. Packed with hilarious anecdotes and whimsical musings, this is West Ham's extraordinary 2022–23 season as told by superfan Pete May, who lived (and occasionally suffered) through every nail-biting moment and crucial game. Experience the goals, games and glory all over again in this witty and impassioned book – essential reading for any Hammers fan.

Massive and Irreparable Rotator Cuff Tears: From Basic Science to Advanced Treatments

This book offers a truly comprehensive overview of the understanding and treatment of massive and irreparable rotator cuff tears, a painful and disabling shoulder condition that continues to pose major challenges. A thorough examination of basic science issues and evidence lays the foundation for discussion of key controversies in the field and exposition of a practical approach to treatment in which the role of both conservative and surgical management is explained. Special insights are provided into the new biological and nonoperative approaches that are becoming increasingly popular among practitioners. All potential surgical techniques are described, from partial repair and tendon transfer, to the use of dedicated implants. In addition, the value of anesthesia and regional blocks, both during surgery and in the postoperative phase, is discussed. The concluding section addresses particularly complex scenarios and offers guidance on the management of treatment complications and failures. Written by leading international shoulder experts, the book will be of value for shoulder surgeons, rehabilitators, and other health care practitioners.

Massive Rotator Cuff Tears: Diagnosis and Management

Presenting a logical, comprehensive approach to the patient with a massive rotator cuff tear, this book begins with the pathoanatomy and diagnostic work-up for this common injury, including imaging. Both non-operative and operative treatment options for massive tears follow, including arthroscopy, the use of biologics and patches, tendon transfers, and hemiarthroplasty and reverse total shoulder arthroplasty. A practical treatment algorithm for clinicians treating patients with massive rotator cuff tears is also included. Each chapter opens with pearls and pitfalls covering the main key points for quick reference. The overarching theme of this book is that patients with similar imaging findings may demonstrate very different clinical presentations, and the final treatment recommendation should be made based on their complaints and expectations. As such, it will be an excellent resource for orthopedic surgeons, sports medicine and shoulder physicians, physiatrists, physical medicine and rehab specialists, and occupational therapists.

Massively Violent & Decidedly Average

Lee Howey was inspired to write this book after reading the autobiographies of other footballers. These were household names with glory-laden careers whose exploits on the pitch will never be forgotten. Yet, despite access to such fabulous raw material, they have mostly produced bloody awful books – predictable, plodding, repetitive, self-important and just plain boring. They may have been better footballers than Howey, but he has written the most entertaining football memoir you are ever likely to read. Not that Lee Howey’s football career is in any way undistinguished. He won the First Division Championship with his beloved Sunderland in 1995 and played in the Premier League against some of the most celebrated names in English football, including Jürgen Klinsmann, Ryan Giggs, Eric Cantona, Gianfranco Zola, Peter Schmeichel, Ian Wright, Alan Shearer and Fabrizio Ravanelli – and not always unsuccessfully. It wasn’t all assaults upon the kneecaps on wet Tuesday nights in Hartlepool (though there is plenty of that too). This honest, thoughtful and hilarious book may not end with an unforgettable game at Wembley, or a 100th England cap. However, it will amuse and delight fans of all teams in its portrait of the game of football before it disappeared up its own backside.

The Master: The Brilliant Career of Roger Federer

Widely regarded as one of the greatest ever sportspeople, Roger Federer is a beloved as a phenomenon, a symbol of enduring greatness and yet is intensely private. But his path from temperamental, bleach-blond teenager with dubious style sense to one of the greatest, most self-possessed and elegant of competitors has been a long-running act of will, not destiny. Based on 20 years of one-on-one interviews with Federer and with wide access to Federer's inner circle, including his coaches and key rivals, legendary sports reporter Christopher Clarey's account will be a must-read retrospective for the loyal sports fan, and anyone interested in the inner workings of unfaltering excellence. The Master tells the story of Federer's life and career on both an intimate and grand scale.

The Master: The life and times of Dally Messenger Australia's first sporting superstar

Dally Messenger was an Australian sporting superstar in the early years of the 20th century - a rugby league icon, rugby union champion, and the most popular sporting personality of this day.He was courted by all codes in that heady period of the early 1900s, when rugby league and Australian rules were fighting to become the dominant winter sport. He represented Australia in rugby league and rugby union and also represented New Zealand in rugby league. Thousands flocked to the grounds when he was playing, and he his revered as an icon in rugby league to this very day.The Master is a popular and authoritative account of the life and times of a superlative sportsman, a tribute to a rugby league player without peer, and an inspiring story for all those who would marvel at this sporting excellence and outstanding achievements.

Master Dressage: Ride more beautiful tests, achieve higher marks and have a better relationship with your horse

A NEW Edition Revised and Expanded based on the top 25 bestselling book on Amazon which now includes chapters on ground work and rider fitness. Completely revised including new colour photographs and diagrams. Approaching Dressage from a newcomer’s perspective can be a little daunting, so follow our 5 Step System and you can start mastering dressage from day one. Learn how to: RIDE more accurate tests. The chapter on accuracy covers how to ride all of the main shapes with greater balance and accuracy. Stop throwing away marks due to inaccurate shapes which make the job of your horse more difficult that it needs to be. Improve your FLUIDITY: Improve the appearance of the suppleness of your horse. Learn how to prepare your horse for each movement correctly and produce a beautiful looking test. Increase your dressage UNDERSTANDING: Understand the purpose of the movements in a dressage test, learn what the judge wants to see and what each movement is meant to demonstrate to the judge. Avoid typical rider traps, and bust some of the typical dressage myths. Your horse will thank you for it. Learn what to PRACTICE and in what order: Have you ever entered the arena to school your horse and not known what to do? Have you ever hit a major problem teaching your horse something? This section not only tells you what you should be practicing, but how to go about it, and what you should do when you get into trouble. Learn how to properly REVIEW your progress: Learn to review your progress using different tools, how to understand judge s comments and how to change your practice to improve. Guest chapters from Mary Wanless BHSI BSc, Jo Cooper, Sue Palmer MCSP and Demelza Hawes