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Mark Johnston: Phenomenon
by Nick TownsendA new, fully authorised biography of the most successful trainer in British horse racing history.In the stratified and often secretive world of racehorse training, Mark Johnston has always been different: forthright, combative, provocative, and candid – a man who delights in questioning convention. Over more than three decades, he has gone from being a vet from a thoroughly working-class Scottish background to, mathematically, the most successful trainer in the history of British horse racing.In this new, fully authorised biography, acclaimed author Nick Townsend provides a unique insight into the world of Mark Johnston and his phenomenally successful operation. With unparalleled access to Mark and those closest to him, Mark Johnston: Phenomenon will dig into his storied career, his strong and passionate views on the sport of horse racing, and how he's planning for the future in unprecedented times, offering a fascinating portrait of one of horse racing's most singular figures.
The Market in Birds: Commercial Hunting, Conservation, and the Origins of Wildlife Consumerism, 1850–1920
by Andrea L. SmalleyA fascinating look at how a commercial market for birds in the late nineteenth century set the stage for conservation and its legislation.Between the end of the Civil War and the 1920s, the United States witnessed the creation, rapid expansion, and then disappearance of a commercial market for hunted wild animals. The bulk of commercial wildlife sales in the last part of the nineteenth century were of wildfowl, who were prized not only for their eggs and meat but also for their beautiful feathers. Wild birds were brought to cities in those years to be sold as food for customers' tables, decorations for ladies' hats, treasured pets, and specimens for collectors' cabinets. Though relatively short-lived, this market in birds was broadly influential, its rise and fall coinciding with the birth of the Progressive Era conservation movement. In The Market in Birds, historian Andrea L. Smalley and wildlife biologist Henry M. Reeves illuminate this crucial chapter in American environmental history. Touching on ecology, economics, law, and culture, the authors reveal how commercial hunting set the terms for wildlife conservation and the first federal wildlife legislation at the turn of the twentieth century. Smalley and Reeves delve into the ground-level interactions among market hunters, game dealers, consumers, sportsmen, conservationists, and the wild birds they all wanted. Ultimately, they argue, wildfowl commercialization represented a revolutionary shift in wildlife use, turning what had been a mostly limited, local, and seasonal trade into an interstate industrial-capitalist enterprise. In the process, it provoked a critical public debate over the value of wildlife in a modern consumer culture. By the turn of the twentieth century, the authors reveal, it was clear that wild bird populations were declining precipitously all over North America. The looming possibility of a future without birds sparked intense debate nationwide and eventually culminated in the 1918 Migratory Bird Treaty Act. Scholars, environmentalists, wildlife professionals, and anyone concerned about wildlife will find this new perspective on conservation history enlightening reading.
The Market in Birds: Commercial Hunting, Conservation, and the Origins of Wildlife Consumerism, 1850–1920
by Andrea L. SmalleyA fascinating look at how a commercial market for birds in the late nineteenth century set the stage for conservation and its legislation.Between the end of the Civil War and the 1920s, the United States witnessed the creation, rapid expansion, and then disappearance of a commercial market for hunted wild animals. The bulk of commercial wildlife sales in the last part of the nineteenth century were of wildfowl, who were prized not only for their eggs and meat but also for their beautiful feathers. Wild birds were brought to cities in those years to be sold as food for customers' tables, decorations for ladies' hats, treasured pets, and specimens for collectors' cabinets. Though relatively short-lived, this market in birds was broadly influential, its rise and fall coinciding with the birth of the Progressive Era conservation movement. In The Market in Birds, historian Andrea L. Smalley and wildlife biologist Henry M. Reeves illuminate this crucial chapter in American environmental history. Touching on ecology, economics, law, and culture, the authors reveal how commercial hunting set the terms for wildlife conservation and the first federal wildlife legislation at the turn of the twentieth century. Smalley and Reeves delve into the ground-level interactions among market hunters, game dealers, consumers, sportsmen, conservationists, and the wild birds they all wanted. Ultimately, they argue, wildfowl commercialization represented a revolutionary shift in wildlife use, turning what had been a mostly limited, local, and seasonal trade into an interstate industrial-capitalist enterprise. In the process, it provoked a critical public debate over the value of wildlife in a modern consumer culture. By the turn of the twentieth century, the authors reveal, it was clear that wild bird populations were declining precipitously all over North America. The looming possibility of a future without birds sparked intense debate nationwide and eventually culminated in the 1918 Migratory Bird Treaty Act. Scholars, environmentalists, wildlife professionals, and anyone concerned about wildlife will find this new perspective on conservation history enlightening reading.
Market Research Methods in the Sports Industry
by Neven Šerić Jasenko LjubicaWhether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Market Research Methods in the Sports Industry
by Neven Šerić Jasenko LjubicaWhether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment – to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series)
by Kevin K. ByonThis book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Marketing Analysis in Sport Business: Global Perspectives (World Association for Sport Management Series)
by Kevin K. Byon Brian H. Yim James J. ZhangThis book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Marketing and Football
by Michel DesbordesFootball is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:* Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia* Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PRMarketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Marketing and Football
by Michel DesbordesFootball is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:* Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia* Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PRMarketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
The Marketing Handbook for Sports and Fitness Professionals
by Nita MartinBeing successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started- A range of both traditional and electronic marketing techniques- Over 100 templates and real-life examples to create a tailor-made marketing plan- Information on tracking and updating your marketing plan- Advice on generating new customers and retaining current ones- Guidance on putting in place customer service policiesFor all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
The Marketing Handbook for Sports and Fitness Professionals
by Nita MartinBeing successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started- A range of both traditional and electronic marketing techniques- Over 100 templates and real-life examples to create a tailor-made marketing plan- Information on tracking and updating your marketing plan- Advice on generating new customers and retaining current ones- Guidance on putting in place customer service policiesFor all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.
Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand Scott McCarthyMarketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand Scott McCarthyMarketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Martens Rules (Football Superstars #18)
by Simon MugfordFilled with quizzes, stats and little-known facts, plus illustrated and told with all the fun of a Tom Gates novel, the Football Superstars series is perfect for young readers five and up. Is Lieke Martens your ultimate football heroine? She is a winner of multiple trophies at club level with Barcelona, including the Primera División (2019-20) and the Supercopa Femenina (2020). She also starred for the Netherlands when they won the Women's European Championship in 2017.Among the world's most accomplished female footballers, Martens began her career in her native Holland with Hereenveen before moving on to VVV-Venlo.Her skills and talent have seen her go on to play in Germany with Duisburg and in Sweden with Goteborg and then Rosengärd where she won the cup and Super Cup in 2016. In 2017, she was named UEFA Women's Player of the Year and FIFA Women's Player of the Year.The Football Superstars series is aimed at building a love of reading from a young age, with fun cartoons, inspirational stories, a simple narrative style and a cast of characters chipping in with quotes, jokes and comments.
Martial: The Making of Manchester United's New Teenage Superstar
by Luca CaioliOn 1 September 2015, Anthony Martial completed his transfer from Monaco to Manchester United. At just 19 years of age, the fee of £36m (potentially rising to £58m) made the France international the most expensive teenager of all time. Eyebrows were raised at the landmark fee but a goal against Liverpool in his first game helped get the supporters onside, while a number of key strikes in his debut season soon won over the critics as he became integral to Manchester United’s attack. Renowned sports biographers Luca Caioli and Cyril Collot talk to coaches, teammates and even Martial himself, to provide an unrivalled behind-the-scenes look at the life of the teenage superstar.
Martial Arts (First Sport #2)
by James NixonFirst Sport is a simple, fun series that gives young readers a first look at popular sports and pastimes. Equipment, basic rules and keeping safe are all looked at, as well as learning more advanced skills and taking part in competitions.First Sport: Martial Arts looks at the basic aims and moves of judo, karate and taekwando.
Martial Arts and Well-being: Connecting communities and promoting health
by Carol Fuller Viki LloydMartial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Martial Arts and Well-being: Connecting communities and promoting health
by Carol Fuller Viki LloydMartial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Martial Arts For Dummies
by Jennifer LawlerThere’s plenty of good reasons that millions of people around the world study martial arts. Besides the fact you can get a great workout when you study a martial art, you may also experience a rewarding balance between your mind, body, and spirit that you just won’t find anywhere else. Plus, it can be a lot of fun! No matter what shape you’re in, martial arts is a great way to drop extra pounds, learn to defend yourself, and develop personal and physical discipline. Whether you’re already studying a style of fighting or you’re just considering it, you’ll find everything you need to know in this helpful, friendly guide (including which movies to check out!). The book breaks down the differences and presents the basics of each style of fighting, so you can make an informed choice about which style you want to study. You’ll also find out what makes for a good instructor, so you can be sure that you’re learning from the best. And there’s much more. You’ll find out: What martial arts is and is not Five resolutions you must accept Understanding the role of the instructor How to set goals for yourself All about the proper clothes, shoes, and equipment How to prevent injuries The philosophy of self defense All about competing in tournaments About Meditation and breathing techniques The lowdown on weapons There’s also a helpful glossary of foreign-language terminology that you’ll frequently encounter in the dojo – that’s the training hall – so you’ll always be prepared. Whether you’re looking for a new way to get in shape, or a new way to sharpen your mind, Martial Arts For Dummies is all you need to get started in Karate, Kung Fu, Tae Kwon Do, or any other style!
Martin Johnson Autobiography: My Autobiography (Kodansha Globe Ser.)
by Martin JohnsonMartin Johnson is the towering second row forward who has come to set the standards of what a professional rugby player should do. His drive and physical presence mean that he is a natural leader on the pitch - and off it, too. In this, his long-awaited autobiography, he looks at the changing world of rugby. He explains why he led the England team to the brink of a strike in the autumn of 2000, and provides the definitive account of England's 2003 World Cup triumph, as well as Lions tours and all the goings-on that make rugby such a special sport. Hugely popular and respected, Martin Johnson has written vivid autobiography and a remarkable portrait of modern rugby.
Martin O'Neill: The Biography
by Alex MontgomeryMartin O'Neill is one of the most brilliant, successful and intriguing of the new manager/coaches to emerge from British football.Alex Montgomery's acclaimed biography brings O'Neill's story right up to date with an account of his first few months in charge at Aston Villa and deals with every aspect of his life and remarkable career from the early days as a player in Northern Ireland to his joining the tyrannical Brian Clough at Nottingham Forest.From non-league Grantham Town via Shepshed Dynamo and Wycombe Wanderers, to Norwich City, Leicester City and Celtic, where he broke the Rangers monopoly of Scottish football, to respected BBC pundit and a new role at Aston Villa, the book chronicles O'Neill's managerial triumphs. Montgomery offers a rare insight into the beliefs, lifestyle and ambitions of this private and complex football man.
Marvin Redpost: Book 7 - Rejacketed (Marvin Redpost Ser. #Bk. 7)
by Louis SacharSuicide Hill is the ultimate test of bravery. Few have conquered the treacherously steep slope without completely wiping out - or so the legend goes. And rumour has it that Marvin will be taking it on. Only Marvin isn't so sure. His new mountain bike is enormous - he can barely climb up on to it. And changing gears is out of the question! But will he have to ride down Suicide Hill in order to prove himself to his classmates? If he succeeds he will be a hero. If he doesn't, then everyone is about to witness the biggest wipeout ever!
Marxism, Cultural Studies and Sport (Routledge Critical Studies in Sport)
by Ben Carrington Ian McDonaldThe cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.
Marxism, Cultural Studies and Sport (Routledge Critical Studies in Sport)
by Ben Carrington Ian McDonaldThe cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.
Masculinities and the Culture of Competitive Cycling (Palgrave Studies in Masculinity, Sport and Exercise)
by Jack HardwickeDrawing on extensive ethnographic, qualitative and quantitative research, this monograph provides a novel account of masculinities in an individual sport: competitive road cycling. Chapters present varied analyses on male cyclists’ relationship with masculinity, the culture of competitive road cycling, cyclists’ attitudes toward injury management, sexual minority and women’s experiences in the sport, and autoethnographic accounts of the author’s own experiences of being involved in the sport for over ten years. The author also examines how masculinity impacts male cyclists’ attitudes towards competition, risk taking and doping practices. This book will be of interest to scholars and researchers in sports sociology, gender studies, and masculinity studies.