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Digitales Tourismusmarketing: Grundlagen, Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing und Mobile Marketing

by Eric Horster

Das Buch zeigt, wie digitale Strukturen und Prozesse erkannt und neue Technologien im Marketing bewertet und genutzt werden können. Neben Grundlagen zum digitalen Tourismusmarketing stehen Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing sowie Mobile Marketing und die Verbindung von digitalen und realen Erlebniswelten im Fokus.Im ersten Teil des Buches werden die Besonderheiten des Internets herausgearbeitet und in die Customer Journey eingebunden, um den Prozess und die Struktur eines digitalen Tourismusmarketings ableiten zu können. Dadurch werden die Lesenden befähigt, die Bedingungen einzuschätzen, unter denen sich digitale touristische Marketingmaßnahmen abspielen. Im zweiten Teil werden Wege aufgezeigt, wie Websites für Suchmaschinen optimiert werden können und wie über Suchmaschinen Werbung geschaltet werden kann. Teil 3 zeigt, wie digitale Anwendungen im Hinblick auf deren User-Experience verglichen, analysiert und bewertet werden können. Ein besonderer Fokus wird auf Website-Optimierung und Relaunch-Prozesse gelegt. Im vierten Teil wird unter Zuhilfenahme zahlreicher Best-Practice-Beispiele der Einsatz verschiedener sozialer Netzwerke in Bezug auf unterschiedliche Marketingziele diskutiert und die verschiedenen Dienste und Netzwerke werden vorgestellt. Im fünften Teil werden technologische Trends beleuchtet, die sich auf das Mobile Marketing sowie den Einsatz von digitalen Endgeräten am Urlaubsort selbst beziehen. Dies wird insbesondere durch Beispiele von eher geschlossenen touristischen Räumen wie Festivals, Freizeitparks, Kreuzfahrtschiffen und Skigebieten erläutert. Das Buch schließt mit einem Ausblick auf mögliche zukünftige Entwicklungen im digitalen Tourismusmarketing.

Dingle and its Hinterland: People, Places And Heritage

by Felicity Hayes-McCoy Wilf Judd

The tip of the Dingle Peninsula, at the westernmost edge of Europe, is one of Ireland's most isolated regions. For millennia, it has also been a hub for foreign visitors: its position made it a medieval centre for traders, and the wildness of its remote landscape has been the setting for spiritual pilgrimage. This seeming paradox is what makes Dingle and its western hinterland unique: the ancient, native culture has been preserved, while also being influenced by the world at large. This rich heritage is best understood by chatting with the people who live and work here. But how many visitors get that opportunity? Starting with Dingle town, Felicity Hayes-McCoy takes us on an insiders' tour of the region, interviewing locals along the way, ranging from farmers, postmasters and boatmen to museum curators, radio presenters and sean-nos singers. A resident for the last twenty years, Felicity offers practical information and advice as well as cultural insights that will give any visitor a deeper understanding of this special place.

The Dingle Peninsula: A Walking Guide (A Walking Guide)

by Adrian Hendroff

The spectacular Dingle Peninsula in southwest Ireland extends westward into the Atlantic from Tralee to Slea Head. Voted among the Top 100 destinations in the world by TripAdvisor and referred to as ‘the most beautiful place on earth’ by National Geographic, its landscape includes soaring mountaintops, gentle hillsides, secluded lakes and valleys, ancient ruins, dramatic sea cliffs and long, sandy beaches. This guide takes you off the beaten track to explore this stunning landscape in a variety of walking routes ranging from short hikes to full-day treks. From the wild extremities of the Great Blasket Island to the majestic heights of Mount Brandon and the comfort of the Dingle Way, there’s something for all tastes. Each route is prefaced with a reference summary and illustrated with maps and photographs. Route descriptions include GPS coordinates, navigation guidance, access notes and short variations. There is also material on the fauna, flora, folklore, history, geology and place names of each area. * For a complete list of walking guides available from The Collins Press, see www.collinspress.ie

Dining with the Durrells: Stories and Recipes from the Cookery Archive of Mrs Louisa Durrell

by Lee Durrell David Shimwell

'We lolled in the sea until it was time to return for tea, another of Mother's gastronomic triumphs. Tottering mounds of hot scones; crisp paper-thin biscuits; cakes like snowdrifts, oozing jam; cakes dark, rich and moist, crammed with fruit; brandy snaps brittle as coral and overflowing with honey. Conversation was almost at a standstill; all that could be heard was the gentle tinkle of cups, and the heartfelt sigh of some guest, accepting another slice of cake.' - My Family and Other Animals, Gerald DurrellIn Dining with the Durrells, David Shimwell has delved into the Durrell family archives to uncover Louisa Durrell's original recipes for the scones, cakes, jams, tarts, sandwiches and more that are so deliciously described by the Durrell family. From her recipe for 'Gerry's Favourite Chicken Curry' to 'Dixie-Durrell Scones with Fig and Ginger Jam', and including the family stories and photos that accompany them, this book will transport you to long lunches enjoyed on the terrace of a strawberry-pink villa, sunshine-filled picnics among the Corfu olive groves and candlelit dinners overlooking the Ionian Sea.

Dinner of Herbs: Village Life in Turkey in the 1960s

by Carla Grissmann

Carla Grissman, an American whose cosmopolitan life had already seen her living in Morocco, Paris and Jerusalem, spent the better part of a year in the ’60s living in a farming hamlet in remote Anatolia, some 250 kilometres east of Ankara. The hospitality, the friendship and the way in which the inhabitants of Uzak Köy accepted her into their community left a deep impression, and were remembered and treasured in a private memoir. Not for some forty years was it published, and yet it is one of the most honest, clear-sighted and affectionate portraits of rural Turkey, testimony to Proverbs 15:17, ‘Better is a dinner of herbs where love is, than feasting on a fattened ox where hatred also dwells’.

Dip: Wild Swims from the Borderlands

by Andrew Fusek Peters

In Dip, Andrew Fusek Peters describes an extraordinary year of wild swimming. He leads us to rivers, lakes, waterfalls and hidden pools, into untamed landscapes that have the potential to surprise and move us in unexpected ways. Following in the wake of great writers such as Richard Jefferies and Edward Thomas, Dip combines meditations on place, history and myth with sharp observation and a poet's eye. As he takes the plunge and immerses himself in the elements, Andrew also begins to surface from a deep depression, making Dip at once a personal journey and about the many ways in which wild water and nature can restore us to ourselves.

A Dip in the Ocean: Rowing Solo Across the Indian

by Sarah Outen

Powered by the grief of the sudden loss of her father and the determination to live life to the full, in 2009 Sarah became the first woman and the youngest person to row solo across the Indian Ocean. Life-affirming, funny and poignant, Sarah’s salty tale of courage and endurance will inspire the taste of adventure in everyone.

Diplomatic Baggage: Adventures of a Trailing Spouse

by Brigid Keenan

The beloved Sunday Times bestseller - a touching, hilarious, often outrageous memoir of home-making and family adventures in the world's furthest outposts'Hilarious, and utterly beguiling - it's a complete treat to be in Keenan's witty and open-hearted company' Esther Freud'Deliciously effervescent' Sunday Times 'Brigid writes like a dream ... fabulous' Joanna Lumley'Irresistible' Mail on SundayWhen Sunday Times fashion journalist Brigid Keenan married the love of her life in the late Sixties, she had little idea of the rollercoaster journey they would make around the world together. For he was a diplomat - and Brigid found herself the smiling face of the European Union in locales ranging from Kazakhstan to Trinidad, and asking herself questions she never thought she'd have to ask. How do you throw a buffet dinner during a public mourning period in Syria? Where do you track down dog fat in Almaty? And how do you entertain guests in a Nepalese chicken shed? Negotiating diplomatic protocol, difficult teenagers, homesickness, frustrated career aspirations, witch doctors, and giant jumping spiders, Brigid muddles determinedly through - with no shortage of mishaps on the way. 'There are not many books that have actually made me cry from laughing, but this is one of them' Sunday Times

Dirt: Adventures in French Cooking

by Bill Buford

‘A chomping, romping, savoury tour de force: by turns hilarious, and seriously thought provoking’ Simon SchamaFor most of his adult life, Bill Buford had secretly wanted to find himself in France, in a French kitchen, having mastered the art of French haute cuisine. And where better than Lyon, the most Frenchly authentic of cities and the historic gastronomic capital of the world? There were a few obstacles: he didn’t speak a word of French, he had no formal training, he didn’t know a soul in Lyon, and his wife and two twin toddlers currently lived in New York City. So begins Bill Buford’s vivid, hilarious, intimate account of his five-year odyssey in French cuisine. After realising that a stage in France was the necessary first step, he moves with his young family to Lyon. Studying at L’Institut Bocuse, cooking at the storied, Michelin-starred La Mère Brazier, enduring the endless hours and exacting rigeur of the kitchen, Buford becomes a man obsessed – with proving himself on the line, proving that he is worthy of the gastronomic secrets he is learning, proving that French cooking actually derives from (mon dieu!) the Italian. As he befriends the local baker, attends a pig slaughter, and gradually earns the acceptance of the locals and his fellow chefs, Buford comes to understand the true grit, precision and passion of the French kitchen. Warm, insightful and richly entertaining, Dirt is a feast of a book, which is sure to become a classic of food writing on France.

The Disabled Tourist: Navigating an Ableist Tourism World (The Tourist Experience)

by Brielle Gillovic Alison McIntosh Simon Darcy

This book addresses a growing demand to hear the authentic voices and understand the lived tourist experiences of people with disability. The latest volume in The Tourist Experience series challenges what is arguably an exclusionary, marginalising, discriminatory, and ableist (tourism) world. By drawing attention to the ‘dis/’ in ‘disabled’, the authors provoke the need to change binary thinking about people who live with disability so that they may be ‘able’ to assume the role of tourist. They engage critical tourism and critical disability studies, and their respective theories, perspectives, and debates, around, for instance, models of disability that shape conceptualisations and worldviews, inclusive research and enabling language, and the ethics of care. These are pivotal to dismantling normative structures to enable a more inclusive, equitable, and socially just tourist experience that promotes a more independent and dignified tourism world for people with disability.

The Disabled Tourist: Navigating an Ableist Tourism World (The Tourist Experience)

by Brielle Gillovic Alison McIntosh Simon Darcy

This book addresses a growing demand to hear the authentic voices and understand the lived tourist experiences of people with disability. The latest volume in The Tourist Experience series challenges what is arguably an exclusionary, marginalising, discriminatory, and ableist (tourism) world. By drawing attention to the ‘dis/’ in ‘disabled’, the authors provoke the need to change binary thinking about people who live with disability so that they may be ‘able’ to assume the role of tourist. They engage critical tourism and critical disability studies, and their respective theories, perspectives, and debates, around, for instance, models of disability that shape conceptualisations and worldviews, inclusive research and enabling language, and the ethics of care. These are pivotal to dismantling normative structures to enable a more inclusive, equitable, and socially just tourist experience that promotes a more independent and dignified tourism world for people with disability.

Disappearance of a Scribe (Eye of Isis)

by Dana Stabenow

In this exquisite, absorbing historical mystery, Tetisheri, confidant of Queen Cleopatra, must solve a troubling case in ancient Alexandria.Alexandria, 47BC. Cleopatra – seventh of her name, avatar of the goddess Isis, ruler of the Kingdom of Egypt – watches over her city. The war is over, but Alexandria has suffered in its wake. Caesar has returned to Rome, and the queen must restore her city and her kingdom to their former greatness.But now a body has been found floating upright at the bottom of the sea, anchored by a weight around its feet. It's the second corpse to be found this way, and with a city to rebuild and a kingdom to keep in line, Cleopatra cannot allow any more murders to interfere. So she sets Tetisheri – her Eye and closest confidant – to make things right. As she delves deeper into the mystery, Tetisheri will discover secrets, conspiracy and danger far beyond her ken...Reviews for Dana Stabenow: 'Outstanding' Washington Post 'One of the strongest voices in crime fiction' Seattle Times 'A first-rate talent' Booklist

Disappearing Destinations: Climate Change and Future Challenges for Coastal Tourism

by Bas Amelung Giorgio Anfuso Lyn Bibbings Peter Burns Helena Calado Billiana Chicin-Sain Andrew Cooper Phillip Dearden C Michael Hall Zoe Hughes Julia Jabour Klaus Meyer-Arendt Alvaro Moreno Rolph Payet Stephen Turton Alun Williams Robyn Wilson Paul Osborne

Providing a thorough examination of the threats posed to destinations by tourism, this comprehensive text discusses how popular and fragile destinations such as the Great Barrier Reef could become severely damaged and forced to close to tourists if current tourism trends continue. The consequences of tourism growth, predicted changes, and management and policy responses are reviewed. The book will explore tourism in the context of climate change and vulnerable environments, exploring the situation at local level and in a wider perspective using international case studies throughout and providing future recommendations. It will be an essential text for researchers, policymakers and students in tourism, ecotourism, environmental conservation, planning, coastal management and engineering, climate change and marine conservation.

Disaster Planning and Preparedness in the Hotel Industry

by Ahmad Rasmi Albattat Ahmad Puad Mat Som

Disasters experienced by the hospitality industry have steadily increased over the past few decades, and the industry has emerged as one of the most vulnerable businesses to disasters and emergencies, with a wave of catastrophic events striking it in recent years. Disaster management has become a vital tool as key industry players seek ways to cope with these unexpected events. Disaster Planning and Preparedness in the Hotel Industry reveals that a majority of hotels are not financially capable to prepare and train personnel, and unable to afford financing activities or disaster and emergency preparedness plans and programs. Furthermore, it finds that although emergencies bring about trauma and hardship in hotels, they are at the same time establishing a re-engineered life cycle. The book goes on to suggest that for hotels to be well managed and adequately prepared for emergency, all stakeholders should be engaged in removing setbacks and barriers to effective disaster and emergency management and planning. It concludes that Jordanian hotel managers and stakeholders should establish a well detailed emergency planning and preparedness schedule and outline details of the collaborative management plan for emergency cases. By identifying major emergencies that have occurred in the hotel industry; investigating hotels’ preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers and scholars on how to read, manage, and overcome the impact of emergencies in the hospitality industry.

Disaster Planning and Preparedness in the Hotel Industry

by Ahmad Rasmi Albattat Ahmad Puad Mat Som

Disasters experienced by the hospitality industry have steadily increased over the past few decades, and the industry has emerged as one of the most vulnerable businesses to disasters and emergencies, with a wave of catastrophic events striking it in recent years. Disaster management has become a vital tool as key industry players seek ways to cope with these unexpected events. Disaster Planning and Preparedness in the Hotel Industry reveals that a majority of hotels are not financially capable to prepare and train personnel, and unable to afford financing activities or disaster and emergency preparedness plans and programs. Furthermore, it finds that although emergencies bring about trauma and hardship in hotels, they are at the same time establishing a re-engineered life cycle. The book goes on to suggest that for hotels to be well managed and adequately prepared for emergency, all stakeholders should be engaged in removing setbacks and barriers to effective disaster and emergency management and planning. It concludes that Jordanian hotel managers and stakeholders should establish a well detailed emergency planning and preparedness schedule and outline details of the collaborative management plan for emergency cases. By identifying major emergencies that have occurred in the hotel industry; investigating hotels’ preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers and scholars on how to read, manage, and overcome the impact of emergencies in the hospitality industry.

The Discipline of Leisure: Embodying Cultures of 'Recreation' (Social Identities #4)

by Simon Coleman Tamara Kohn

The burgeoning social scientific study of tourism has emphasized the effects of the post-industrial economy on travel and place. However, this volume takes some of these issues into a different area of leisure: the spare-time carved out by people as part of their everyday lives - time that is much more intimately juxtaposed with the pressures and influences of work life, and which often involves specific bodily practices associated with hobbies and sports. An important focus of the book is the body as a site of identity formation, experience, and disciplined recreation of the self. Contributors examine the ways rituals, sports, and forms of bodily transformation mediate between contemporary ideologies of freedom, choice and self-control.

Discordia: Six Nights in Crisis Athens

by Laurie Penny Molly Crabapple

DISCORDIA is a story of courage and collapse in a country and a culture struggling to map out its future. A short ebook combining a 24,000-word essay with 36 detailed drawings, DISCORDIA is a feminist-art-gonzo-journalism project conceived at Occupy Wall Street and created in the summer of debt and doubt after the euphoric street protests of 2011-2012.In July 2012, artist Molly Crabapple and journalist Laurie Penny travelled to Greece. There, they drew and interviewed anarchists, autonomists, striking workers and ordinary people caught up in the Euro crisis. DISCORDIA is the result. In an impassioned climate where ‘objective’ journalism is impossible, Penny and Crabapple offer a snapshot of a nation in the grip of a very modern crisis where young and old see little reason to go on, the left is scattered and the far right is assuming greater power and influence. Along the way they drink far too much coffee, become hypnotised by street art, and somehow manage not to get arrested or mugged.DISCORDIA is an experiment in form, using the illustrated ebook format to its fullest extent to tell a story unique to the wordlength and digital platform involved. Crabapple's intricate, Victorian-inspired ink drawings lend a timeless quality to what is a conscious foray into a new kind of journalism - inspired by the New Journalism of the 1970s, in particular the art-journalism collaborations of Hunter Thompson and Ralph Steadman, but reworking that tradition for a 21st century world where young women must still fight at every turn to be taken seriously.DISCORDIA weaves together the personal and political, picking out those elements of the Greek crisis that are recognisable across the West to a generation struggling to articulate its purpose in a world of spiralling unemployment, democratic collapse and civil unrest. The solutions to the failure of modern neoliberal statecraft are very different to the 'tune in, turn on, drop out' ethos of the sixties: these days the drugs are worse and rock 'n' roll can't save us. The future is a question in search of an answer.Available only digitally, with a foreword by economic journalist and writer Paul Mason, this beautifully illustrated ebook is part-polemic, part-travelogue and part-paean to the birthplace of civilization brought to its knees. Part of the Brain Shot series, the pre-eminent source of short form digital non-fiction.'This is the Next Big Thing in journalism: digital, visual, intelligent, heartfelt, post-political, female, alarming, and engaging. It's both an honest chronicle of one corner of the collapse of a civilization, and an inspiring demonstration of the kinds of thinking, craft, and collaboration that might yet get us through.' Douglas Rushkoff, author of LIFE INC.

Discoveries: The Voyages of Captain Cook

by Nicholas Thomas

Cook's great voyages marked the end of an era in world history. As he sailed into Hawaii in January 1778 he made contact with the last of the human civilizations to grow up independently of the rest of the world. But equally for the Polynesians and Melanesians of the Pacific, Cook's arrival in their midst merely marked a further (if disastrous) twist in diverse histories already many centuries old. In this immensely enjoyable and absorbing book Cook's journeys are reimagined, attempting toleave behind (or master) our later preoccupations to let us see what Cook and his associates experienced and what the societies he encountered experienced - from the Beothuks of Newfoundland to the Tongans of the Friendly Islands.

Discovering London's Canals: On foot, by bike or by boat

by Derek Pratt Richard Mayon-White

Discover the beauty and delights of London's waterways, on foot or by boat, with Derek Pratt and Richard Mayon-White's fascinating and thorough guide.To really explore London's canals is to see the city in a way you've never seen it before. A different world, away from the hustle-bustle of overladen streets and towering skyscrapers, the waterways offer a unique paradise, full of wildlife, brightly coloured narrowboats, lush greenery and an environment steeped in history. Discovering London's Canals will open your eyes to this world and show you all it has to offer, walking with you along the vast stretches of each canal, pointing out the many sights to see and enjoy, pubs to quench your thirst in and history to marvel at. Enjoy whole days out with family and friends, or just an hour or two, choosing a stretch of canal and discovering so many sights and attractions either on or within a short walk from the water's edge. With information boxes, travel directions, clear maps and beautiful photography, along with insightful travel writing from the kings of the waterways, Derek Pratt and Richard Mayon-White, Discovering London's Canals is the perfect guide for anyone who loves walking, wildlife and the waterways of the great city of London. The book covers more than 60 miles of waterways in London, easy to get to and walkable for just an hour, an afternoon or a whole day, and each route is great for walking, running or cycling, with many traversable at any time of year. Go out there and see for yourself – there is a wonderful network of waterways just waiting to be explored in parts of London you hardly knew existed.

Discovering London's Canals: On foot, by bike or by boat

by Derek Pratt Richard Mayon-White

Discover the beauty and delights of London's waterways, on foot or by boat, with Derek Pratt and Richard Mayon-White's fascinating and thorough guide.To really explore London's canals is to see the city in a way you've never seen it before. A different world, away from the hustle-bustle of overladen streets and towering skyscrapers, the waterways offer a unique paradise, full of wildlife, brightly coloured narrowboats, lush greenery and an environment steeped in history. Discovering London's Canals will open your eyes to this world and show you all it has to offer, walking with you along the vast stretches of each canal, pointing out the many sights to see and enjoy, pubs to quench your thirst in and history to marvel at. Enjoy whole days out with family and friends, or just an hour or two, choosing a stretch of canal and discovering so many sights and attractions either on or within a short walk from the water's edge. With information boxes, travel directions, clear maps and beautiful photography, along with insightful travel writing from the kings of the waterways, Derek Pratt and Richard Mayon-White, Discovering London's Canals is the perfect guide for anyone who loves walking, wildlife and the waterways of the great city of London. The book covers more than 60 miles of waterways in London, easy to get to and walkable for just an hour, an afternoon or a whole day, and each route is great for walking, running or cycling, with many traversable at any time of year. Go out there and see for yourself – there is a wonderful network of waterways just waiting to be explored in parts of London you hardly knew existed.

The Discovery of France: Picador Classic (Picador Classic #41)

by Graham Robb

With an introduction by Colm TóibínTen years ago, I began to explore the country on which I was supposed to be an authority . . .France is a country famous for its intellectuals, its philosophers and writers, its fashion, food and wine. And yet the notion of 'the French' as one nation is relatively recent and – historically speaking - quite misleading. In order to discover the 'real' past of France, Graham Robb realized it was not only necessary to go back in time, but also to go at a slower pace than modern life generally allows. The Discovery of France, illuminating, engrossing and full of surprises, is the result of Robb's 14,000 mile journey across France on a bicycle. Winner of both the Duff Cooper and the Royal Society of Literature Ondaatje prizes, The Discovery of France is a modern non-fiction classic, a literary exploration of a remarkable nation. From maps and migration to magic, language and landscape, it reveals a France few will recognize. 'An extraordinary journey of discovery' Daily Telegraph'Robb's concise and fast-paced writing pedals along with never a dull paragraph . . . dazzling' Sunday Times

The Discovery of Muscovy

by Richard Hakluyt

It remaineth that a large discourse be made of Moscow, the principal city of that country, and of the prince also, as before we have promised. The empire and government of the king is very large, and his wealth at this time exceeding great. And because the city of Moscow is the chiefest of all the rest, it seemeth of itself to challenge the first place in this discourse. Our men say, that in bigness it is as great as the city of London, with the suburbs thereof.

Discovery of Tourism (Tourism Social Science Series #13)

by Stephen L.J. Smith

The book will follow the precedent set by Dennison Nash's "Tourism Social Science Series" anthology, "The Study of Tourism". "The Discovery of Tourism", will present the personal histories of some of the world's leading tourism geographers, many of whom pioneered the field. The stories will reveal the diverse personalities, passions, and peculiarities behind the authors' choice of tourism as a specialization. Such experiences are worth reporting as a celebration of the global community of geographic scholars - current and future - working in tourism. Being able to read the histories of senior scholars may help younger scholars as well as students, whether in geography or other social sciences, appreciate the challenges and rewards of a life devoted to the study of tourism. This dispersal of geographers among different academic departments will be one of the topics addressed by some of the contributing authors and it reflects the broad intellectual curiosity, capacity, and contributions of tourism geographers. Further, it means that these personal histories will be of interest to scholars outside the field of tourism geography.

Discovery of Tourism Economics (Tourism Social Science Series #16)

by Larry Dwyer Jafar Jafari

"The Discovery of Tourism Economics", presents the personal histories of some of the world's leading tourism economists, many of whom pioneered the field. This book is a unique collection of personal experiences and is a literary celebration of the global community of economic scholars - current and future - working in tourism. The study of tourism economics is a global phenomenon and this book provides a culturally and geographically diverse set of autobiographies. These stories reveal the wide range of personalities, passions, and peculiarities behind the authors' choice of tourism as a specialization and answer questions like: How did your interest in tourism develop? Was there a particular person who influenced your career choices? What are the joys and frustrations of working as a tourism economist? What do you consider to be some of your most significant accomplishments? The tales of these successful and respected scholars provide students with insights into how careers in tourism economics emerge and evolve, revealing the unexpected opportunities, challenges, rewards, and idiosyncrasies of the careers of scholars who have become recognized leaders in their field.

Discovery Road (Eye Classics)

by T. Garratt A. Brown

The inspiring story of the first people to ride mountain bikes across the vast deserts of Australia, the dangerous bushlands of Africa, and the mountains of South America Fed up and disillusioned with corporate life, Andy persuaded Tim to leave his job and cycle around the world, convinced there could be more to life. Their goal was to become the first people to ride mountain bikes unsupported across the three southern continents and, in doing so, to raise money for the charity Intermediate Technology. This is a fast-moving tale of self-discovery, full of adventure, conflict, humor, danger, and a multitude of colorful characters. Much more than a travelogue, it proves ordinary people can chase great dreams.

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