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Sex, Murder, and the Meaning of Life: A Psychologist Investigates How Evolution, Cognition, and Complexity are Revolutionizing our View of Human Nature
by Douglas T. Kenrick&“Kenrick writes like a dream.&”—Robert Sapolsky, Professor of Biology and Neurology, Stanford University; author of A Primate&’s Memoir and Why Zebras Don&’t Get Ulcers What do sex and murder have to do with the meaning of life? Everything.In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick exposes the selfish animalistic underside of human nature, and shows how it is intimately connected to our greatest and most selfless achievements. Masterfully integrating cognitive science, evolutionary psychology, and complexity theory, this intriguing book paints a comprehensive picture of the principles that govern our lives. As Kenrick divulges, beneath our civilized veneer, human beings are a lot like howling hyenas and barking baboons, with heads full of homicidal tendencies and sexual fantasies. But, in his view, many ingrained, apparently irrational behaviors—such as inclinations to one-night stands, racial prejudices, and conspicuous consumption—ultimately manifest what he calls &“Deep Rationality.&”Although our heads are full of simple selfish biases that evolved to help our ancestors survive, modern human beings are anything but simple and selfish cavemen. Kenrick argues that simple and selfish mental mechanisms we inherited from our ancestors ultimately give rise to the multifaceted social lives that we humans lead today, and to the most positive features of humanity, including generosity, artistic creativity, love, and familial bonds. And out of those simple mechanisms emerge all the complexities of society, including international conflicts and global economic markets. By exploring the nuance of social psychology and the surprising results of his own research, Kenrick offers a detailed picture of what makes us caring, creative, and complex—that is, fully human. Illuminated with stories from Kenrick&’s own colorful experiences -- from his criminally inclined shantytown Irish relatives, his own multiple high school expulsions, broken marriages, and homicidal fantasies, to his eventual success as an evolutionary psychologist and loving father of two boys separated by 26 years -- this book is an exploration of our mental biases and failures, and our mind&’s great successes. Idiosyncratic, controversial, and fascinating, Sex, Murder, and the Meaning of Life uncovers the pitfalls and promise of our biological inheritance.
Sex, Murder, and the Meaning of Life: A Psychologist Investigates How Evolution, Cognition, and Complexity are Revolutionizing our View of Human Nature
by Douglas T Kenrick"Kenrick writes like a dream." -- Robert Sapolsky, Professor of Biology and Neurology, Stanford University; author of A Primate's Memoir and Why Zebras Don't Get Ulcers What do sex and murder have to do with the meaning of life? Everything. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick exposes the selfish animalistic underside of human nature, and shows how it is intimately connected to our greatest and most selfless achievements. Masterfully integrating cognitive science, evolutionary psychology, and complexity theory, this intriguing book paints a comprehensive picture of the principles that govern our lives. As Kenrick divulges, beneath our civilized veneer, human beings are a lot like howling hyenas and barking baboons, with heads full of homicidal tendencies and sexual fantasies. But, in his view, many ingrained, apparently irrational behaviors -- such as inclinations to one-night stands, racial prejudices, and conspicuous consumption -- ultimately manifest what he calls "Deep Rationality.&" Although our heads are full of simple selfish biases that evolved to help our ancestors survive, modern human beings are anything but simple and selfish cavemen. Kenrick argues that simple and selfish mental mechanisms we inherited from our ancestors ultimately give rise to the multifaceted social lives that we humans lead today, and to the most positive features of humanity, including generosity, artistic creativity, love, and familial bonds. And out of those simple mechanisms emerge all the complexities of society, including international conflicts and global economic markets. By exploring the nuance of social psychology and the surprising results of his own research, Kenrick offers a detailed picture of what makes us caring, creative, and complex -- that is, fully human. Illuminated with stories from Kenrick's own colorful experiences -- from his criminally inclined shantytown Irish relatives, his own multiple high school expulsions, broken marriages, and homicidal fantasies, to his eventual success as an evolutionary psychologist and loving father of two boys separated by 26 years -- this book is an exploration of our mental biases and failures, and our mind's great successes. Idiosyncratic, controversial, and fascinating, Sex, Murder, and the Meaning of Life uncovers the pitfalls and promise of our biological inheritance.
Secrets & Lies: Two Short Stories
by Kody KeplingerKody Keplinger both returns to the halls of Hamilton High and explores new territory in her collection of two e-book exclusive novellas. In these short stories, the author revisits a familiar cast of characters from THE DUFF (Designated Ugly Fat Friend) and A Midsummer's Nightmare. Explore the uniquely teen world of high school drama, secrets, and romantic entanglements from completely fresh perspectives that will intrigue fans of Kody Keplinger and new readers alike.
Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong
by Jonah Keri Baseball ProspectusIn the numbers-obsessed sport of baseball, statistics don't merely record what players, managers, and owners have done. Properly understood, they can tell us how the teams we root for could employ better strategies, put more effective players on the field, and win more games. The revolution in baseball statistics that began in the 1970s is a controversial subject that professionals and fans alike argue over without end. Despite this fundamental change in the way we watch and understand the sport, no one has written the book that reveals, across every area of strategy and management, how the best practitioners of statistical analysis in baseball-people like Bill James, Billy Beane, and Theo Epstein-think about numbers and the game. Baseball Between the Numbers is that book. In separate chapters covering every aspect of the game, from hitting, pitching, and fielding to roster construction and the scouting and drafting of players, the experts at Baseball Prospectus examine the subtle, hidden aspects of the game, bring them out into the open, and show us how our favorite teams could win more games. This is a book that every fan, every follower of sports radio, every fantasy player, every coach, and every player, at every level, can learn from and enjoy.
Legacy: What The All Blacks Can Teach Us About The Business Of Life (Contemporary Security Studies)
by James KerrChampions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?
The Transformation of Governance: Public Administration for the Twenty-First Century (Interpreting American Politics)
by Donald F. KettlThe traditional theory of public administration is based on entrenched notions of hierarchy and authority. However, as the structure of public work has grown less hierarchical, managers have adopted a wide variety of non-authoritarian strategies. This growing gap between theoretical ideas and actual practice poses enormous challenges for front-line leaders struggling to deal with ever-larger expectations and ever-tighter budgetsâ€�and for American government in determining how best to hold public administrators accountable for their performance.The Transformation of Governance offers a new framework for reconciling effective administration with the requirements of democratic government. Instead of thinking in terms of organizational structure and management, Donald F. Kettl suggests, administrators and theorists need to focus on governance, or the links between government and its broader environmentâ€�political, social, and administrativeâ€�through which social action occurs.In this updated edition, a new epilogue shows Kettl urging political leaders to step back from the political barricades of hyperpartisanship to consider government’s contemporary dilemma: Is there any practical way forward for public administrators to manage government effectively? Reinforcing the ten principles of bridge building which he developed in the original book, Kettl adds an eleventh, which lays out five transformative strategies: redefining public law to promote public accountability; re-conceptualizing government agencies as instruments of leverage; launching government leaders as boundary spanners; using information technology for building authority and trust; and incorporating performance management into processes that drive collaboration.With a new preface from Michael Nelson, editor of the Interpreting American Politics series, this award-winning book will be sought out by public policymakers eager to read a leading scholar's newest insights into the field.
Taking to the Streets: The Transformation of Arab Activism
by Lina Khatib Ellen LustTaking to the Streets critically examines the conventional wisdom that the 2011 Arab Spring uprisings happened spontaneously and were directed by tech-savvy young revolutionaries. Pairing first-hand observations from activists with the critical perspectives of scholars, the book illuminates the concept of activism as an ongoing process, rather than a sudden burst of defiance. The contributors examine case studies from uprisings in Tunisia, Egypt, Libya, Yemen, Syria, Bahrain, Morocco, Jordan, Kuwait, and Saudi Arabia, evaluating the various manifestations of political activism within the context of each country's distinct sociopolitical landscape. The chapters include a country-specific timeline of the first year following the uprisings and conclude with lessons learned. First-hand observations include those of Libyan activist Rihab Elhaj, who reflects on how the revolution gave birth to Libyan civil society, as well as Syrian writer and human rights activist Khawla Dunia, who discusses how Syrians have tried to remain steadfast in their commitment to nonviolent resistance.A foreword by Prince Hicham Ben Abdallah El Alaoui�third in succession to the Moroccan throne and consulting professor at Stanford University's Center on Democracy, Development, and the Rule of Law (CDDRL)�provides a historical overview of activism in the Middle East and North Africa. A postscript from CDDRL director Larry Diamond distinguishes the study of activism from that of democratization.Taking to the Streets will be used in courses on Middle East politics and will be relevant to scholars and the general public interested in democratization, political change, and activism.
Patrick Henry: First Among Patriots
by Thomas S. KiddMost Americans know Patrick Henry as a fiery speaker whose pronouncement "Give me liberty or give me death!” rallied American defiance to the British Crown. But Henry's skills as an orator-sharpened in the small towns and courtrooms of colonial Virginia-are only one part of his vast, but largely forgotten, legacy. As historian Thomas S. Kidd shows, Henry cherished a vision of America as a virtuous republic with a clearly circumscribed central government. These ideals brought him into bitter conflict with other Founders and were crystallized in his vociferous opposition to the U.S. Constitution. In Patrick Henry, Kidd pulls back the curtain on one of our most radical, passionate Founders, showing that until we understand Henry himself, we will neglect many of the Revolution's animating values.
Patrick Henry: First Among Patriots
by Thomas S KiddMost Americans know Patrick Henry as a fiery speaker whose pronouncement "Give me liberty or give me death!" rallied American defiance to the British Crown. But Henry's skills as an orator -- sharpened in the small towns and courtrooms of colonial Virginia -- are only one part of his vast, but largely forgotten, legacy. As historian Thomas S. Kidd shows, Henry cherished a vision of America as a virtuous republic with a clearly circumscribed central government. These ideals brought him into bitter conflict with other Founders and were crystallized in his vociferous opposition to the U.S. Constitution. In Patrick Henry, Kidd pulls back the curtain on one of our most radical, passionate Founders, showing that until we understand Henry himself, we will neglect many of the Revolution's animating values.
Over the River and Through the Wood: An Anthology of Nineteenth-Century American Children's Poetry
by Karen L. Kilcup Angela SorbyOver the River and Through the Wood is the first and only collection of its kind, offering readers an unequaled view of the quality and diversity of nineteenth-century American children's poetry. Most American poets wrote for children—from famous names such as Ralph Waldo Emerson to less familiar figures like Christina Moody, an African American author who published her first book at sixteen. In its excellence, relevance, and abundance, much of this work rivals or surpasses poetry written for adults, yet it has languished—inaccessible and unread—in old periodicals, gift books, and primers. This groundbreaking anthology remedies that loss, presenting material that is both critical to the tradition of American poetry and also a delight to read.Complemented by period illustrations, this definitive collection includes work by poets from all geographical regions, as well as rarely seen poems by immigrant and ethnic writers and by children themselves. Karen L. Kilcup and Angela Sorby have combed the archives to present an extensive selection of rediscoveries along with traditional favorites. By turns playful, contemplative, humorous, and subversive, these poems appeal to modern sensibilities while giving scholars a revised picture of the nineteenth-century literary landscape.
I Crawl Through It
by A.S. KingFour teenagers are on the verge of exploding. The anxieties they face at every turn have nearly pushed them to the point of surrender: senseless high-stakes testing, the lingering damage of past trauma, the buried grief and guilt of tragic loss. They are desperate to cope, but no one is listening. So they will lie. They will split in two. They will turn inside out. They will even build an invisible helicopter to fly themselves far away...but nothing releases the pressure. Because, as they discover, the only way to truly escape their world is to fly right into it. The genius of acclaimed author A.S. King reaches new heights in this groundbreaking work of surrealist fiction; it will mesmerize readers with its deeply affecting exploration of how we crawl through traumatic experience--and find the way out.
I Crawl Through It
by A.S. KingFour teenagers are on the verge of exploding. The anxieties they face at every turn have nearly pushed them to the point of surrender: senseless high-stakes testing, the lingering damage of past trauma, the buried grief and guilt of tragic loss. They are desperate to cope, but no one is listening. So they will lie. They will split in two. They will turn inside out. They will even build an invisible helicopter to fly themselves far away...but nothing releases the pressure. Because, as they discover, the only way to truly escape their world is to fly right into it. The genius of acclaimed author A.S. King reaches new heights in this groundbreaking work of surrealist fiction; it will mesmerize readers with its deeply affecting exploration of how we crawl through traumatic experience--and find the way out.
Reality Boy
by A.S. KingIn this fearless portrayal of a boy on the edge, highly acclaimed Printz Honor author A.S. King explores the desperate reality of a former child "star" struggling to break free of his anger.Gerald Faust started feeling angry even before his mother invited a reality TV crew into his five-year-old life. Twelve years later, he's still haunted by his rage-filled youth--which the entire world got to watch from every imaginable angle--and his anger issues have resulted in violent outbursts, zero friends, and clueless adults dumping him in the special education room at school. No one cares that Gerald has tried to learn to control himself; they're all just waiting for him to snap. And he's starting to feel dangerously close to doing just that...until he chooses to create possibilities for himself that he never knew he deserved.
How To Write Romantic Fiction
by Sophie KingRomantic fiction is one of the most competitive areas for a writer to crack. Whether you’re a beginner or an already-published writer, you’ll find something new here.This book will help you to write novels that both sizzle and sell. You'll learn how to dream up heroes and heroines who breathe (heavily) from the page, plan plots to keep the reader up all night, find a happy ending, which is both surprising and believable - and most importantly get published!
How To Write Your First Novel
by Sophie KingLet best-selling novelist Sophie King guide you through the whole process of writing your first novel and getting it published.This revised edition takes aspiring novelists through the steps of writing a novel, from finding that initial idea, to keeping the plot going and crafting the perfect ending. With helpful exercises in each chapter you will learn how to:- Develop a brilliant idea for your first novel - Create characters that will make your novel come alive - Plot your novel so that your readers simply have to turn the page - Unravel the mysteries of viewpoint - Create realistic dialogue and settings so your readers feel they are there - Find your own voice. - Most importantly, the book includes tips and advice on how to get published. This new edition also includes a ten step guide to revision so that you can polish your novel to be the best it can be.
Project Kid: 60 Imaginative Projects That Fly, Sail, Race, and Dive
by Amanda KingloffThomas the Tank Engine. Hot Wheels. Mike Mulligan and His Steam Shovel. Richard Scarry&’s Cars and Trucks and Things That Go. Kids&’ fascination with vehicles is insatiable. In Project Kid: Crafts That Go!, that excitement is translated into more than 60 inventive craft projects for parents to make with and for their children. The book is organized into seven chapters: City, Rails, Sky, Space, Water, Country, and Dirt. There are police cars and ice cream trucks; circus trains and submarines; helicopters, rocket ships, cement mixers, and school buses. And because the car-obsessed kid doesn&’t just want a new vehicle to play with—he wants a racetrack, his very own driver&’s license, maybe even a child-sized gas station—each chapter includes not only toys but also thematic clothing, decor, accessories, and more. Projects feature clear instructions and step-by-step photographs wherever they are needed, easy for both kids and non-crafty adults to understand.
The Emperor's New Drugs: Exploding the Antidepressant Myth
by Irving KirschDo antidepressants work? Of course-everyone knows it. Like his colleagues, Irving Kirsch, a researcher and clinical psychologist, for years referred patients to psychiatrists to have their depression treated with drugs before deciding to investigate for himself just how effective the drugs actually were. Over the course of the past fifteen years, however, Kirsch's research-a thorough analysis of decades of Food and Drug Administration data-has demonstrated that what everyone knew about antidepressants was wrong. Instead of treating depression with drugs, we've been treating it with suggestion.The Emperor's New Drugs makes an overwhelming case that what had seemed a cornerstone of psychiatric treatment is little more than a faulty consensus. But Kirsch does more than just criticize: he offers a path society can follow so that we stop popping pills and start proper treatment for depression.
The Man Who Sold the World: Ronald Reagan and the Betrayal of Main Street America
by William KleinknechtSince Ronald Reagan left office-and particularly after his death-his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator.This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not-as his propagandists would have it-because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight.In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America-starting with Reagan's hometown of Dixon, Illinois-and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
The Man Who Sold the World: Ronald Reagan and the Betrayal of Main Street America
by William KleinknechtSince Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
Blood Crave (Blood on the Moon #2)
by Jennifer KnightHeadstrong heroine Faith Reynolds returns in this thrilling sequel to the paranormal romance Blood on the Moon!After surviving being kidnapped by a vampire, Faith would just love to focus on some alone time with her hot (though occasionally furry) boyfriend, Lucas. Unfortunately, with a vampire uprising on the horizon and her best friend, Derek, about to wake up and find himself transformed into a half-werewolf, half-vampire being without a beating heart, Faith has a few other things to take care of first.Faith is not without help, in the form of her newfound powers of sensing people's emotions and being able to influence werewolves' actions, not to mention her begrudging but rather helpful boyfriend. Even so, convincing a werewolf packmaster to prepare for an epic battle may be difficult to do without solid evidence.Lose yourself once more in the deliciously suspenseful world of werewolves versus vampires, otherworldly boys with deadly charm, and addictive, spine-tingling action and romance!
Blood on the Moon (Blood on the Moon #1)
by Jennifer KnightAs Faith Reynolds enters her freshman year of college, she is a complete and utter nervous wreck. With her best friend Derek suddenly pulling out the romance card and her dark, mysterious classmate staring her down at every turn, Faith somehow feels stuck in the middle without dating either one. And fortune may or may not be with her when a devilshly sexy stranger offers her a welcome escape. Boys, romance, classes, and annoying roommates are all within the realm of the expected for a college frosh. Trying to solve the mysterious murders of young college coeds near campus is not. Darkness seems to be creeping into every corner of Faith's life, no matter the hour. And when she seeks the truth, danger seems to be the only thing that finds her. Faith is well aware of the strange currents in the air, particularly when she sets off static sparks with everything she touches. Before long, she finds herself entrenched in the deep-seeded battle between werewolves and vampires. The war has reached the tipping point, and Faith has the power to determine where the scales fall. But the most important question may be with whom does her loyalty lie? Deliciously suspenseful and immediately addictive, Blood on the Moon features a headstrong heroine and all of the thrills, chills, and otherworldly boys with deadly charm that a human could ask for.
Fierce Heroines: Inspiring Female Characters in Pop Culture
by Rosie KnightThis inclusive and diverse anthology gathers seventy-five empowering heroines -- perfect for pop culture fans of all ages.Whether it's anime, movies, video games, comics, books, or television series, pop culture is full of female characters that inspire and encourage us to be brave, kind, thoughtful, and powerful. With comic-book inspired illustrations, character profiles and origins, and fun facts throughout, Fierce Heroines is the ultimate feminist tribute to pop culture's most amazing female characters.Now fans can learn about 75 diverse classic and contemporary heroines that are empowering girls and women all over the world like:Anime & Manga: San (Princess Mononoke), Usagi Tsukino (Sailor Moon), Tohru Honda (Fruits Basket), Bulma (Dragon Ball), Kagome Higurashi (InuYasha), and Ochako Uraraka (My Hero Academia)Cartoons: She-Ra (She-Ra and the Princess of Power), Susie Carmichael (Rugrats), Carmen Sandiego (Carmen Sandiego), Toph Beifong (Avatar: the Last Airbender), and Garnet (Steven Universe)Comics: Doreen Green (Squirrel Girl), Ripley (Lumberjanes), Goldie Vance (Goldie Vance), Marjane Satrapi (Persepolis), Leah Dwyer (Jem and the Holograms), and Barbara Gordon (Birds of Prey)Movies: Hermoine (Harry Potter), Moana (Moana), Jesminder Bhamra (Bend It Like Beckham), Valkyrie (Thor: Ragnarok), Leia Organa (Star Wars), and Meg Murry (A Wrinkle in Time)Television: The 13th Doctor (Doctor Who), Andi Mack (Andi Mack), Eleven (Stranger Things), Mel, Maggie & Macy (Charmed), Becky Jackson (Glee), McKeyla, Adrienne, Bryden & Camryn (Project Mc²)Video Games: Lara Croft (Tomb Raider), Tifa Lockhart (Final Fantasy VII), Tracer (Overwatch), Zelda (The Legend of Zelda), Samus Aran (Metroid), and Mina (Battle Chef Brigade)A perfect gift for girls, women, and fans of all kinds, Fierce Heroines is a powerful, inspirational reminder that anyone can be a heroine!
Then I Am Myself the World: What Consciousness Is and How to Expand It
by Christof Koch"Deeply personal and infinitely digestible, Then I Am Myself the World is a remarkable must-read for anyone interested in knowing their mind.&”―Judson Brewer MD, PhD, New York Times–bestselling author of Unwinding Anxiety The world&’s leading investigator of consciousness argues that by understanding what consciousness does—cause change in the world—we can understand its origins and its future In Then I Am Myself the World, Christof Koch explores the only thing we directly experience: consciousness. At the book&’s heart is integrated-information theory, the idea that the essence of consciousness is the ability to exert causal power over itself, to be an agent of change. Koch investigates the physical origins of consciousness in the brain and how this knowledge can be used to measure consciousness in natural and artificial systems. Enabled by such tools, Koch reveals when and where consciousness exists, and uses that knowledge to confront major social and scientific questions: When does a fetus first become self-aware? Can psychedelic and mystical experiences transform lives? What happens to consciousness in near-death experiences? Why will generative AI ultimately be able to do the very thing we can do, yet never feel any of it? And do our experiences reveal a single, objective reality? This is an essential book for anyone who seeks to understand ourselves and the future we are creating.
The Daring Female's Guide to Ecstatic Living: 30 Dares for a More Gutsy and Fulfilling Life
by Natasha KoganAn inspirational guide for women that dares them to live life to the fullest Natasha Kogan dares any woman to use this book as a springboard to launch herself into a life that is more rewarding, exciting, interesting, and fun. On every page of her lively guide you will find a shot of energy and inspiration encouraging you to escape your hectic schedules, endless errands, and growing to-do lists, and find the time to do the things that make life more fulfilling. In 30 short chapters containing practical and refreshing dares, checklists, and inspirational sidebars, The Daring Female's Guide to Ecstatic Living will turn any woman into a daring female. Dare to take life's detours. Dare to look forward more than you look back. Dare to have a life wish list and to check off one wish every year. Dare to find what makes you ecstatic and do it for at least ten minutes a day. So go ahead, open this book to any page, and start living your life with gusto, guts, and satisfaction.
Entrepreneurship For Engineers
by Helmut Kohlert Dawud Fadai Hans-Ulrich SachsThe objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit.