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Magazine Editing: In Print and Online
by Paul Bradshaw John MorrishIncluding comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.
The Magnetic Universe: The Elusive Traces of an Invisible Force
by J. B. ZirkerMagnetic fields permeate our vast universe, urging electrically charged particles on their courses, powering solar and stellar flares, and focusing the intense activity of pulsars and neutron stars.Magnetic fields are found in every corner of the cosmos. For decades, astrophysicists have identified them by their effects on visible light, radio waves, and x-rays. J. B. Zirker summarizes our deep knowledge of magnetism, pointing to what is yet unknown about its astrophysical applications. In clear, nonmathematical prose, Zirker follows the trail of magnetic exploration from the auroral belts of Earth to the farthest reaches of space. He guides readers on a fascinating journey of discovery to understand how magnetic forces are created and how they shape the universe. He provides the historical background needed to appreciate exciting new research by introducing readers to the great scientists who have studied magnetic fields. Students and amateur astronomers alike will appreciate the readable prose and comprehensive coverage of The Magnetic Universe.
Maid in the USA: 10th Anniversary Edition (Perspectives on Gender)
by Mary RomeroThis is a classic work in the fields of Women's Studies and Sociology. On its 10th Anniversary, it is still a vital and moving study of the lives of immigrant domestic workers, and is constantly cited in the research. Romero's new introduction will offer a fresh look at the material, including more recent events, proving that the issues discussed in the book are still very relevant to today's world.
The Main Street Moment: Fighting Back To Save The American Dream
by Gerald W. McEntee and Lee SaundersIn the wake of the worst economic crisis since the Great Depression and the Supreme Court's landmark Citizens United decision, politicians are targeting working Americans as never before. As American Federation of State, County and Municipal Employees (AFSCME) President Gerald W. McEntee and Secretary-Treasurer Lee Saunders show, efforts to crush what's left of the working middle class and the American Dream are supported by those willing to stop at nothing to enshrine profits for the few at the expense of the many. But these forces vastly underestimate the power of Americans -- union and non-union alike -- united for economic justice and a vibrant democracy. In fact, AFSCME's leaders argue that the response to the unprecedented attacks on the rights of workers amid growing income inequality in the United States has triggered something extraordinary: the Main Street Moment. From Washington to Wisconsin, Americans are fighting back against the crony capitalists trying to undo a century of hard-won victories for workers. These Americans know that the best bulwark against economic calamity is organized labor. Unions brought you the weekend and the forty-hour work week; unions created the middle class. And now unions must save America from those who would sacrifice democracy for the sake of profit. The Main Street Momentis the definitive manifesto for progressives and working people who know that America can only be transformed if we all stand united. Read less
Major Detours: A Choices Novel
by Zachary SergiChoose your path forward in this mystical interactive YA about the powers of friendship, self-discovery, and tarot.It's the summer before college and four best friends—Amelia, Chase, Cleo, and Logan—are on the first leg of their road trip inspired by the unique tarot deck that Amelia inherited from her grandmother. However, their trip full of visiting occult shops, bonding and sightseeing, takes a major detour as the friends discover that their tarot deck is more valuable—and coveted—than they could've ever imagined. As the friends race to finish this mystical scavenger-hunt across the West coast and uncover the mysteries of their tarot deck, it is you who will decide where to go next and how the story will end. With four possible final and romantic endings, you will get to make actual choices to further the friends&’ road trip adventure in this unique interactive novel.Will you uncover the mysteries of the tarot deck and the legacy left behind? Will you help Amelia and Chase learn and grow? And will you unravel the secrets these friends keep from each other—and from themselves?
Major World Religions: From Their Origins To The Present
by Lloyd RidgeonThis work seeks to answer questions about the great religious traditions in the contemporary age. It focuses upon those religions that continue to demand the attention of the Western world. Following an introduction on the philosophy of religion, attention is focused on Hinduism, Buddhism, Judaism, Christianity, and Islam which are religions that have had (and probably continue to have) the greatest number of followers in Western society. In addition to the lasting impact that religion has had in society, we are witnesses to the development of secularism on the one hand and the revival of religious sentiment on the other, thus chapters on modernity, postmodernism, and 'fundamentalism' have also been included. The distinctive feature of the book is its modern feel. Each chapter brings the reader up-to-date with recent developments and commentaries upon recent religious thought, theology and religious-political movements. Moreover, the length of the chapters permits a detailed analysis which is so often lacking in books on world religions.
Make Music!: A Kid's Guide to Creating Rhythm, Playing with Sound, and Conducting and Composing Music
by Norma Jean Haynes Ann Sayre Wiseman John LangstaffThis book puts the &“play&” back in music with inventive ideas for simple homemade instruments and creative instructions for orchestrating sound and rhythm with delightful results — no prior musical experience required!
Make the Fireflies Dance
by Rachel BatemanIn this rom com from the author of Someone Else's Summer, a hopeless romantic juggles senior year stress, family problems, and faulty friendships around the end of senior year and prom. Quincy Walker is a hopeless romantic, so when she's kissed by a stranger in a dark theater, her rom-com obsessed imagination begins plotting the perfect movie-version ending to her senior year (which ends, like all great high school rom-coms, with the prom). With the help of her friends, Operation Mystery Kisser is born: a plan to set Quin up on dates with all the guys who were at the theater that night so she can discover who kissed her. The only problem? Her friends insist on blind dates, and Quin hates letting go of control--just ask the members of her group for her final project for film class. As prom draws nearer, Quin is no closer to finding who her mystery kisser was, and she's not sure she wants to continue looking. Maybe it's her dad's failing health and her brother's absence; maybe it's the fact that she's fighting with her best friend; or maybe--just maybe--it's that she's falling for a guy who definitely isn't the one she's been looking for.
Making America's Budget Policy from the 1980's to the 1990's
by Joseph J. MinarikThis collection of articles traces the evolution over the 1980s of budget policy and tax reform by an architect of the Bradley tax reform bill. The articles present a chronological analysis of tax changes and the heated controversy over budget policy and the deficit. It concludes with an analysis of what the future holds. The author, currently staff director of the Joint Economic Committee of Congress, has the perspective of a fiscal expert with many years on the Washington scene.
Making History: An Introduction to the History and Practices of a Discipline
by Peter Lambert Phillipp SchofieldMaking History offers a fresh perspective on the study of the past. It is an exhaustive exploration of the practice of history, historical traditions and the theories that surround them. Discussing the development and growth of history as a discipline and of the profession of the historian, the book encompasses a huge diversity of influences, organized around the following themes: the professionalization of the discipline the most significant movements in historical scholarship in the last century, including the Annales School the increasing interdisciplinary trends in scholarship theory in historical practice including Marxism, post-modernism and gender history historical practice outside the academy. The volume offers a coherent set of chapters to support undergraduates, postgraduates and others interested in the historical processes that have shaped the discipline of history.
Making it Happen: The Autobiography
by Carl Hester Bernadette HewittCarl Hester is one of the greatest ever equestrians, leading Great Britain to Gold Medal victory at the London 2012 Olympics. In these vibrant memoirs, he tells the incredible story of the passion for horse-riding which revolutionised his life and made him the champion he is today.Carl grew up on the remote Channel Island of Sark, moving to the UK mainland at the age of 16 to work with horses, mainly as a way to leave home. He could never have predicted what a great affinity he would have for dressage. Carl's career enjoyed a stratospheric rise as he progressed from working as a groom/rider to riding international dressage horses full time for renowned owners Dr and Mrs Bechtolsheimer, to training his own horses, and other top riders, to international success.Carl's early career revealed someone capable of monumental achievements. He provides a rare insight into both the people and the horses that drove him to victory, initially the skewbald mare Jolly Dolly on which he won the 1985 Young Riders Dressage Championship. During the early 1990s he rode in the World Championships, the European Championships and the 1992 Barcelona Olympics, becoming Great Britain's youngest ever rider to compete in the Games. His riding skills have increased with age, culminating in the hugely successful years as part of the Gold Medal teams that won the 2011 European Dressage Championships and, of course, that made history at London 2012. He achieved both feats on the same extraordinary horse, Uthopia, while as a trainer he produced the even more remarkable combination of Charlotte Dujardin and Valegro.A first-class sportsman and a witty and engaging writer, Carl now offers his admirers the opportunity to read an intelligent, humorous and, above all, inspiring account of his life - from the ups and downs of his career to the motivations and techniques which have helped him to win 66 national titles, represent Team GB at four Olympic Games, two World Championships and seven European Championships, and become one of the best riders - and horsemen - in the world.
The Making of a Tropical Disease: A Short History of Malaria (Johns Hopkins Biographies of Disease)
by Randall M. PackardA global history of malaria that traces the natural and social forces that have shaped its spread and made it deadly, while limiting efforts to eliminate it.Malaria sickens hundreds of millions of people—and kills nearly a half a million—each year. Despite massive efforts to eradicate the disease, it remains a major public health problem in poorer tropical regions. But malaria has not always been concentrated in tropical areas. How did malaria disappear from other regions, and why does it persist in the tropics? From Russia to Bengal to Palm Beach, Randall M. Packard's far-ranging narrative shows how the history of malaria has been driven by the interplay of social, biological, economic, and environmental forces. The shifting alignment of these forces has largely determined the social and geographical distribution of the disease, including its initial global expansion, its subsequent retreat to the tropics, and its current persistence. Packard argues that efforts to control and eliminate malaria have often ignored this reality, relying on the use of biotechnologies to fight the disease. Failure to address the forces driving malaria transmission have undermined past control efforts.Describing major changes in both the epidemiology of malaria and efforts to control the disease, the revised edition of this acclaimed history, which was chosen as the 2008 End Malaria Awards Book of the Year in its original printing,• examines recent efforts to eradicate malaria following massive increases in funding and political commitment; • discusses the development of new malaria-fighting biotechnologies, including long-lasting insecticide-treated nets, rapid diagnostic tests, combination artemisinin therapies, and genetically modified mosquitoes; • explores the efficacy of newly developed vaccines; and • explains why eliminating malaria will also require addressing the social forces that drive the disease and building health infrastructures that can identify and treat the last cases of malaria.Authoritative, fascinating, and eye-opening, this short history of malaria concludes with policy recommendations for improving control strategies and saving lives.
The Making of a Tropical Disease: A Short History of Malaria (Johns Hopkins Biographies of Disease)
by Randall M. PackardA global history of malaria that traces the natural and social forces that have shaped its spread and made it deadly, while limiting efforts to eliminate it.Malaria sickens hundreds of millions of people—and kills nearly a half a million—each year. Despite massive efforts to eradicate the disease, it remains a major public health problem in poorer tropical regions. But malaria has not always been concentrated in tropical areas. How did malaria disappear from other regions, and why does it persist in the tropics? From Russia to Bengal to Palm Beach, Randall M. Packard's far-ranging narrative shows how the history of malaria has been driven by the interplay of social, biological, economic, and environmental forces. The shifting alignment of these forces has largely determined the social and geographical distribution of the disease, including its initial global expansion, its subsequent retreat to the tropics, and its current persistence. Packard argues that efforts to control and eliminate malaria have often ignored this reality, relying on the use of biotechnologies to fight the disease. Failure to address the forces driving malaria transmission have undermined past control efforts.Describing major changes in both the epidemiology of malaria and efforts to control the disease, the revised edition of this acclaimed history, which was chosen as the 2008 End Malaria Awards Book of the Year in its original printing,• examines recent efforts to eradicate malaria following massive increases in funding and political commitment; • discusses the development of new malaria-fighting biotechnologies, including long-lasting insecticide-treated nets, rapid diagnostic tests, combination artemisinin therapies, and genetically modified mosquitoes; • explores the efficacy of newly developed vaccines; and • explains why eliminating malaria will also require addressing the social forces that drive the disease and building health infrastructures that can identify and treat the last cases of malaria.Authoritative, fascinating, and eye-opening, this short history of malaria concludes with policy recommendations for improving control strategies and saving lives.
The Making of Anti-Sexist Men (Male Orders)
by Harry ChristianThe idea of the "anti-sexist man" is often treated with scorn by feminists and hesitantly by men. People are suspicious and unsure about the whole idea. Based around interviews with eight men who have responded positively to feminism, this book provides the reader with the first full length discussion of anti-sexist male attitudes. THe interviewees tell their life stories, their `making' and reveal their differences to male chauvinists. Timely and sincere, The Making of Anti-Sexist Men will appeal to all those interested in changing oppressive gender attitudes and social structures.
Making Progress in Writing
by Eve BearneChildren's achievements in writing lag behind their achievements in reading, speaking and listening. National tests are beginning to expose this gap and inevitably, it is raising concerns. The issue is not without controversy but regardless of the politics of the situation, national progress in children's writing is both needed and possible.This new book from Eve Bearne makes a valuable contribution towards helping teachers close this gap. Uniquely, it follows the structure of the National Literacy Strategy, whilst examining key areas such as bridging KS2 and KS3 writing, and writing skills beyond the Literacy Hour. Such a structure makes the book incredibly practical and easy to use, providing essential information for both practitioners and academics.
The Male Dancer: Bodies, Spectacle and Sexuality
by Ramsay BurtIn this challenging and lively book, Ramsay Burt examines the representation of masculinity in twentieth century dance. Taking issue with formalist and modernist accounts of dance, which dismiss gender and sexuality as irrelevant, he argues that prejudices against male dancers are rooted in our ideas about the male body and male behaviour. Building upon ideas about the gendered gaze developed by film and feminist theorists, Ramsay Burt provides a provocative theory of spectorship in dance. He uses this to examine the work of choreographers like Nijinsky, Graham, Bausch, while relating their dances to the social, political and artistic contexts in which they were produced. Within these re-readings, he identifies a distinction between institutionalised modernist dance which evokes an essentialist, heroic, `hypermasculinity'; one which is valorised with reference to nature, heterosexuality and religion, and radical, avant garde choreography which challenges and disrupts dominant ways of representing masculinity. The Male Dancer will be essential reading for anyone interested in dance and the cultural construction of gender.
Man Buys Dog: A Loser's Guide To The World Of Greyhound Racing
by David MatthewsDavid Matthews, author of the critically acclaimed LOOKING FOR A FIGHT, needed a fresh challenge after he had recovered from being a professional boxer. Drawn to the slightly shady appeal of greyhound racing, and not averse to making some easy money, he decided to learn the tricks of the trade from the inside and buy a greyhound. Unfortunately Zussies Boy, aka Kevin, turned out to be something of a dud, and Matthews soon found out the hard way that in the world of greyhound racing there is only one winner - the hare.
A Man Called Ove: The life-affirming bestseller that will brighten your day
by Fredrik BackmanPerfect for fans of Gail Honeyman's Eleanor Oliphant is Completely Fine; Ruth Hogan's The Keeper of Lost Things and Graeme Simsion's The Rosie Project, A Man Called Ove is one of the best-loved and most life-affirming novels of the decade. This multi-million-copy phenomenon is a funny, moving, uplifting tale of love and community that will leave you with a spring in your step. 'Warm, funny, and almost unbearably moving' Daily Mail 'Rescued all those men who constantly mean to read novels but never get round to it' Spectator Books of the Year At first sight, Ove is almost certainly the grumpiest man you will ever meet. He thinks himself surrounded by idiots - neighbours who can't reverse a trailer properly, joggers, shop assistants who talk in code, and the perpetrators of the vicious coup d'etat that ousted him as Chairman of the Residents' Association. He will persist in making his daily inspection rounds of the local streets. But isn't it rare, these days, to find such old-fashioned clarity of belief and deed? Such unswerving conviction about what the world should be, and a lifelong dedication to making it just so? In the end, you will see, there is something about Ove that is quite irresistible . . .
The Man Who Disappeared
by Clare MorrallWhat would you do if, out of the blue, your husband disappeared and you found out he was a suspected criminal?When reliable, respectable Felix Kendall vanishes, his wife Kate is left reeling. As she and their children cope with the shocking impact on their comfortable lives, Kate realises that, if Felix is guilty, she never truly knew the man she loved. But as she faces the possibility that he might not return, she also discovers strengths she never knew she had.
The Man Who Loved Only Numbers: The Story of Paul Erdos and the Search for Mathematical Truth
by Paul Hoffman"A funny, marvelously readable portrait of one of the most brilliant and eccentric men in history." --The Seattle Times Paul Erdos was an amazing and prolific mathematician whose life as a world-wandering numerical nomad was legendary. He published almost 1500 scholarly papers before his death in 1996, and he probably thought more about math problems than anyone in history. Like a traveling salesman offering his thoughts as wares, Erdos would show up on the doorstep of one mathematician or another and announce, "My brain is open." After working through a problem, he'd move on to the next place, the next solution. Hoffman's book, like Sylvia Nasar's biography of John Nash, A Beautiful Mind, reveals a genius's life that transcended the merely quirky. But Erdos's brand of madness was joyful, unlike Nash's despairing schizophrenia. Erdos never tried to dilute his obsessive passion for numbers with ordinary emotional interactions, thus avoiding hurting the people around him, as Nash did. Oliver Sacks writes of Erdos: "A mathematical genius of the first order, Paul Erdos was totally obsessed with his subject--he thought and wrote mathematics for nineteen hours a day until the day he died. He traveled constantly, living out of a plastic bag, and had no interest in food, sex, companionship, art--all that is usually indispensable to a human life."The Man Who Loved Only Numbers is easy to love, despite his strangeness. It's hard not to have affection for someone who referred to children as "epsilons," from the Greek letter used to represent small quantities in mathematics; a man whose epitaph for himself read, "Finally I am becoming stupider no more"; and whose only really necessary tool to do his work was a quiet and open mind. Hoffman, who followed and spoke with Erdos over the last 10 years of his life, introduces us to an undeniably odd, yet pure and joyful, man who loved numbers more than he loved God--whom he referred to as SF, for Supreme Fascist. He was often misunderstood, and he certainly annoyed people sometimes, but Paul Erdos is no doubt missed. --Therese Littleton
The Man Who Sold the World: Ronald Reagan and the Betrayal of Main Street America
by William KleinknechtSince Ronald Reagan left office-and particularly after his death-his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator.This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not-as his propagandists would have it-because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight.In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America-starting with Reagan's hometown of Dixon, Illinois-and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
The Man Who Sold the World: Ronald Reagan and the Betrayal of Main Street America
by William KleinknechtSince Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
Management of Temporomandibular Disorders and Occlusion - E-Book: Management of Temporomandibular Disorders and Occlusion - E-Book
by Jeffrey P. OkesonCovering both emerging and proven techniques in this dynamic area of oral health, Management of Temporomandibular Disorders and Occlusion, 8th Edition is the only textbook that guides you from basic anatomy and function to providing solutions to many common occlusal and TMD problems. Clear descriptions and a new full-color design promote a complete understanding of normal, abnormal, and dysfunctional occlusal relationships and masticatory function and dysfunction. A recognized industry-standard, this book's conservative, cost-effective approach, helps you learn how to achieve treatment goals while keeping the best interests of your patients in mind. Globally recognize TMD expert author Jeff Okeson details the most current and effective solutions around. Evidence-Based Practice focus helps you to put the information and techniques in this book into practice to better the lives and relieve the suffering of your patients. Logical organization of content includes functional anatomy, etiology and identification of disturbances, treatment of disturbances, and occlusal therapy. Full-color design provides more vivid clinical photos and illustrations. Robust Art Program allows you to fully understand normal occlusion and masticatory function and learn to recognize and help manage abnormalities in these areas. Clinical Comment boxes give you critical thinking points and instructions on how to apply these to everyday clinical practice. NEW! Updated content includes enhanced research evidence. NEW! Clinical Photo Updates in Examination Chapter differentiate and strengthen images from the current edition. NEW! Addition of Expert Consult Site furthers your understanding of treatment goals and outcomes.
The Management of Uncertainty: Learning from Chernobyl
by Angela LiberatoreThis investigative analysis studies why key European countries responded differently to the Chernobyl nuclear disaster, and what can be learned from it.The author details why the accident was defined differently in various countries, why actions were or were not taken, and what was learned about the management of nuclear risk. Furthermore, Liberatore studies the short-term and long-term responses and consequences of Chernobyl not only in specific countries, but within the European Union as a whole. Liberatore also provides a policy communication model to illustrate the interaction among the key personnel in such incidents: the scientists, the politicians, the interest groups, and the mass media. The author's focus upon uncertainty managementis a compelling account for all who seek to understand and improve the practical management of transboundary risks.
Managerial Accounting
by Kurt Heisinger Joe HoyleKurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today’s students’ lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today’s students and addresses accounting industry changes as well.